Wednesday, March 15, 2006

The State Of The Amercian Men’s Fashion Magazine

For the second straight season, the most beautiful, well styled, and inspiring men’s fashion editorial has come from the Bergdorf Goodman Magazine/Catalog. The “Viet Sojourn” story is stunning,
What the magazine does very well is mix very refined casualwear and the highest level of OTR clothing in the same story and treat both with an equal level of respect and sophistication. Best pages 13, 37, 56

What does it say about American men’s fashion coverage when the second (and much anticipated) issue of Men’s Vogue completely tanks and the big April issue of GQ (save Adriana Lima) treats us to an absolutely yawn-filled overview of khakis and grey suits. (wasn’t the grey suit the big message in Men’s Vogue also?).

The men’s stores in New York are brimming with color – there is such as disconnect between what is available for men to buy and what the magazines are promoting.

For the first time I can remember, the stores are more exciting and inspirational than the magazines.


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  1. Anonymous

    March 15, 2006 at 6:00 pm

    This is not surprising – GQ Esquire etc. have been irrelevant for as long as I can remember. Sartorialist you are right on in that Men’s Vogue 2nd issue was a disaster. The first issue was worth it just for the English country clothes spread and the A.A. Gill article. Also the article on Lapo Elkann (!).

    BG magazine is excellent, I only wish the men’s section were longer. But women’s business is much bigger, so it’s understandable.

  2. MASH

    March 15, 2006 at 6:17 pm

    I happen to agree with everything you said.

  3. Anonymous

    March 15, 2006 at 6:28 pm

    How can one (not in NYC)get a hold of the BG magazine?

  4. Anonymous

    March 15, 2006 at 7:24 pm

    If you spend enough money at BG or NM and/or live in the right address in the right zip code, they’ll probably just send it to you. I’m not sure if you can subscribe, exactly, but you might try phoning them.

  5. [email protected]

    March 15, 2006 at 8:07 pm

    what is a Viet Soujourn?

  6. Anonymous

    March 15, 2006 at 8:32 pm

    “For the first time”? Goodness, neither GQ or Esquire has been relevant since the 1980s. The new Men’s Vogue is an absolute disaster…

    My local men’s clothiers have more imagination than the magazines do these days.

  7. sarno

    March 15, 2006 at 10:14 pm

    abso-friggin-lutely. and the oddest disconnect of all is the overtly left-of-center political ranting of jim nelson at the beginning of each GQ…to be followed by staid, risk-averse, conservative fashion spreads. was I TRULY just told recently by that magazine to “rock the golf jacket” this spring? yeah, i’ll get right on that.

  8. Anonymous

    March 15, 2006 at 10:30 pm

  9. Alexandre

    March 16, 2006 at 2:48 pm

    Sometimes it takes Conde Nast a while to get the right mix on their editorial side. I think GQ has come a long way..however the influence of magazines like Maxim have caused GQ and Esquire to lose focus.

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