Monday, January 3, 2011

The Sartorialist in Seoul, South Korea!

Happy New Year!!

This week I will be shooting a commercial project in Seoul, South Korea. However, I will also have a little time to run the streets.

So… any recommendations?

Cool neighborhoods, shops, specific streets, cafes, events, etc?

In the past the input from my audience has been incredibly helpful to me.

Right after Seoul I will be heading to Florence for Pitti Uomo and then on to Milan and Paris for the men’s collections. I’ll return to Seoul after Paris, so if I missed anything I’ll have a second chance.

I had a great holiday but I’m really ready to get back to work.


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  1. Anonymous

    January 3, 2011 at 4:43 pm

    Myeongdong district. Great shopping district with incredible style.

  2. Patricia L

    January 3, 2011 at 4:46 pm

    You aré really lucky!! I have heard that korea people aré really gorgeous xd!!


  3. Anonymous

    January 3, 2011 at 4:46 pm

    karosoo-gil! a street located inside apkujung area. hot, fashionable!! a MUST go place!

  4. Modowy Maniak

    January 3, 2011 at 4:48 pm

    Hey! Great blog! Happy New Year.

  5. NHJ

    January 3, 2011 at 4:49 pm

    Myeongdong is the most popular shopping area.
    Apgujeong has high end brands.
    Hongdae, near Hongik University, is more funky and creative. has great info:

    Can't wait to see photos.

  6. Jessica

    January 3, 2011 at 4:50 pm

    I definitely recommend going to Hongdae in Seoul as well as visit the Cheonggyecheon River.

    Also have pastries at Paris Baguette. They are everywhere and they have tasty pastries!

  7. Shevah

    January 3, 2011 at 4:50 pm

    How exciting. I can't wait to see what inspirational photos arise from South Korea!

  8. B. in the Know

    January 3, 2011 at 4:51 pm

    One day I want a job where I can say, "I enjoyed my holiday but am rady to get back to work." Love that you love what you do! Enjoy Seoul and Happy New Year!
    Much love,

  9. Anonymous

    January 3, 2011 at 4:51 pm

    definately that one. also, both shinsadong and yeonsei university districts offer tons. i'd love to see pics from korea on this site. good luck!

  10. Liz

    January 3, 2011 at 4:51 pm

    Hongdae. The area is basically the arty area. There are tons of unique European style, urban style, you name it style cafes, boutiques, and cool art students hanging out.

  11. kiki

    January 3, 2011 at 4:53 pm

    check out the beautiful streets of Amsterdam,
    they'll melt your heart

  12. Anonymous

    January 3, 2011 at 4:54 pm

    Can't wait to see your snaps of Pitti. In dire need of wardrobe suggestions like only the men at Pitti can give.

    Have a great trip!!!

  13. Anonymous

    January 3, 2011 at 4:55 pm

    apkujeong and gangnam are both really nice areas in seoul

  14. Aromy

    January 3, 2011 at 4:55 pm

    I was in Seoul this past summer. I found particularly helpful. One of my favorite areas is Hongdae (Hongik University area). It's a wonderfully artsy neighborhood with lots of great local dives and a very fashionable crowd. In fact, most neighborhoods revolve around the local universities. Resulting in lots of cool boutiques nearby. And though Insadong is full of tourists, it's a great place to peruse the shops for traditional and exceptional gifts. In most places in Seoul, be prepared for 24/7 shopping. Safe travels! And I can't wait to see your photos!

  15. helloklara

    January 3, 2011 at 4:57 pm

    Anon is right–Myeongdong is where a lot of Korean fashion mags get their inspiration from (especially right outside Aland, hah). Head to Gangnam/Apgujeong for upscale fashion sightings.

  16. Sunny Kim

    January 3, 2011 at 4:59 pm

    U gotta make it to Cheongdam-Dong or Garosoogil…also…Hongik university area used to be pretty good. I miss Korea so much and am jealous of u!!!

  17. hugo

    January 3, 2011 at 4:59 pm

    1. chung-dam-dong (high fashion like madison ave)
    2. sam-chung-dong (lots of antiques, galleries, and cute cafes and boutiques.)
    3. hong-ik university area (young artists, more contemporary, interesting fashion scene…)
    4. ee-tae-won (great restaurants and cafes. you'll see lots of foreigners here)

  18. Mary Beth at ✄ Yarn U ✄ iPhone app

    January 3, 2011 at 5:00 pm

    Find some cool Koreans who sew and make their own clothes…

  19. Anonymous

    January 3, 2011 at 5:03 pm

    Seoul is such a beautiful city with many different sides to it. I agree the the university areas (Hongdae, Yonsei) are prime for street life, of which there is a lot in Korea, as well as MyueongDong for younger styles. Enjoy!

  20. Anonymous

    January 3, 2011 at 5:04 pm

    yes! karosso-gil is a must must must

  21. JB

    January 3, 2011 at 5:04 pm

    Wow, I wish I were there to show you around. Here are a few areas that I love (I grew up in Seoul):

    - Chungdam-dong is where you can find all the designer clothing stores, boutiques, high-end restaurants (including Korean fusion restaurants that i recommend you to try), wine bars, and cafes. This area and Apgujung-dong are most likely where you will find Satoralist-worthy fashionistas. :)

    - Apgujung-dong is literally right next to Chungdam-dong. Again, lots of shops and restaurants. A little bit more down-to-earth, but still fancy enough.

    - Samchung-dong is across the river in the Northern side, where the old palaces are. This was most of my friends' favorite area– a tree-sided street by the mountains and palace, surrounded by galleries, cafes and traditional tea places. Seoul is surprisingly a great city for modern art exhibitions (including photography)–, and most of the lovely art museums and galleries are around this area. Check out what exhibitions are going on online. There's even a free bus that takes you to different art museums.

    - A lot of young people and ex-pats will be seen at Itaewon (former American military base– now just another place to hang out) and Hongik University.

    Have a great time!

  22. Anonymous

    January 3, 2011 at 5:08 pm

    i also recommend Hongik university street! U can see unique people a lot~^^ Welcome !!!

  23. Anonymous

    January 3, 2011 at 5:08 pm

    i am a big fan of your blog! happy to hear that you are in seoul!

    * Hongdae area (around Hong-Ik University) – Alternative culture, clubs, cafes, and so on.

    * Chungdam Dong – Luxury or somewhat peculiarly posh area.

    * Gangnam Station – Easy pop culture

    * Samchung dong – Popular for dating out

    * Munrae Dong – Area has been plan to be demolished but until then artists gathered and live around.

    * Garosu Gil – small and big cafes, explore not only main street but the streets behind

    * Yeuido – Finance area

  24. Jae Young

    January 3, 2011 at 5:08 pm

    Samcheong-dong has lots of cute little galleries. If you want students, there are tons in Shinchon, cos there are quite a few universities there. Myeongdong has tons of shopping so lots of young kids. Dongdaemun and Namddaemun are fun, cos you can see the cheap, Korean stuff.

    Gangnam/Apugujeong-dong are considered the posh, hot spots, but I find those neighborhoods to be a little soulless and too wannabe Western, but you might find some spiffy looks there. Have fun! I love Seoul, so much amazing food and definitely a city. It's changed so much in the last 20 years, it was like a whole new world for me. I am SO excited to see what you shoot!!

  25. Nolita

    January 3, 2011 at 5:11 pm

    Would love to go to Seoul.

    FB: Nolita Vintage Shop & Blog

  26. Anonymous

    January 3, 2011 at 5:12 pm

    When you get hungry, get bulgogi (a sweet barbecued meat), kimchi (a pickled cabbage that acts as a side dish to anything, jigae (a hot,spicy stew with tofu), or bibim bop (a huge salad over rice).

  27. AP23

    January 3, 2011 at 5:13 pm

  28. Eva

    January 3, 2011 at 5:15 pm

    Oh I loved Seoul when I was there a little over 2 years ago. The girls are so trendy there and the fashion is fun and playful. I loved going to the market halls and staring at (and sampling) the different foods.
    Check out the walkways along the river, surely there will be great opportunities for some shots there

  29. KIM JI HYE

    January 3, 2011 at 5:17 pm

    welcome to Seoul !!!!

  30. Anonymous

    January 3, 2011 at 5:19 pm

    I'm so happy you're going to Seoul!

    Myeong dong is great. The food court in the Lotte Department store is very good for point-and-order meals.

    Cheongdam Dong is a high-end shopping area with art galleries all around. Cafe 74 is a Korean-style Italian restaurant, great for people watching and wine drinking. Tell the owner his niece in America recommended it to you!
    83-20 Cheongdam-dong, Gangnam-gu, Seoul
    South Korea

    There is really fun night shopping and street food in DongDaeMun Market! More of an everyday-people shopping area with lots of young people. Go after 9pm.

    I also love Cheong Gye Cheon stream at night, because it's beautifully lit…

    My favorite palace is Chang Deok Gung, smaller and more intimate than Gyeong bok gung. They have English tours several times a day.

    Have a great time!


    January 3, 2011 at 5:23 pm

    happy new year scott…ci vediamo a firenze e a milano

  32. Anonymous

    January 3, 2011 at 5:23 pm

    Ewha University and Apgujungdo

  33. Seomi

    January 3, 2011 at 5:28 pm

    Hong Ik University neighborhood is a cool place too. It's famous for indie bands' performances, night life, flea markets, cafes, and bars.

    If you want to experience traditional Korean culture, you should go to Insadong.

    I also recommend going to the night market in Dongdaemun. The market is a mixture of old and new, selling all types of goods,and it's open till 5am!.

    Myeongdong, Samchung-dong, daehangno, and apgujeong are must-go places too.

    Hope you have a great time, and I can't wait to see all your cool pictures of Seoul!

  34. Anonymous

    January 3, 2011 at 5:29 pm

    Katie Merchant's blog, thank you, ok, is a must read for intimate photos of cafes, galleries and everyday life in Korea.

  35. seomi

    January 3, 2011 at 5:29 pm

    Hong Ik University neighborhood is a cool place too. It's famous for indie bands' performances, night life, flea markets, cafes, and bars.

    If you want to experience traditional Korean culture, you should go to Insadong.

    I also recommend going to the night market in Dongdaemun. The market is a mixture of old and new, selling all types of goods,and it's open till 5am!.

    Myeongdong, Samchung-dong, daehangno, and apgujeong are must-go places too.

    Hope you have a great time, and I can't wait to see all your cool pictures of Seoul!

  36. Josh

    January 3, 2011 at 5:35 pm

    I'm so glad that you're coming to Seoul! This place is exploding with fashion. I'd echo some previous recommendations, but emphasize Hongdae. Super artsy. Super cool.

    Don't concentrate on the "main drag" of Hongdae, either — go back down the side streets. You might even find other photo shoots going on around noon next to coffee shops, or other boutiques. Oh, and Street Food is a must.

  37. La Petite Marmoset

    January 3, 2011 at 5:44 pm

    Have a great time! I'm sure you'll find tons of cool places to shoot :)

  38. Anonymous

    January 3, 2011 at 5:52 pm

    seoul amaaaazing. i'm excited to see how you'll capture one of the most exciting, fast-paced and vivid cities in the world.
    happy new year!

  39. Grace

    January 3, 2011 at 5:54 pm

    I would recommend hongdae (the area is known for the art school so a lot thriving artists and young art students). Cafe A is worth checking out – the owner just used this place as a storage house for furniture finds around the world. but now has also transformed it into a spacious but intimate cafe.

    also Insadong (area of the past and present, lots of cool shops).

    apujeong is upscale. where you'll find all major designers.

    chungdamdong is also another place to find a lot of high-end retail.

    garosugil has a lot of fun and cool cafes.

    i'm so excited you're going to seoul, i hope you enjoy your stay. its a special place and unique time for korea right now. what takes you to seoul for 2011??

  40. Koo

    January 3, 2011 at 5:56 pm

    1) Rodeo street, Apgujeong-dong
    2) Garosoogil, shinsa-dong
    3) dongdaemoon or myeongdong street

    If you need any suggestions or help about seoul, korea
    lemme know

  41. Koo

    January 3, 2011 at 5:56 pm

    1) Rodeo street, Apgujeong-dong
    2) Garosoogil, shinsa-dong
    3) dongdaemoon or myeongdong street

    If you need any suggestions or help about seoul, korea
    lemme know

  42. Cooper

    January 3, 2011 at 6:00 pm


    The best neighborhoods for fashion would either be downtown Gangnam, Apgujeong, and Myeongdong. Also definitely hit the area around Hongik University. It's probably the most popular nightlife spot in the city for young people and an obvious place to see interesting fashion. Enjoy!

  43. Barry

    January 3, 2011 at 6:04 pm

    If you're interested in traditional Korean clothing, which is highly fashionable and stunningly beautiful, you might visit my friend Jung Hee Suk, the owner of Dawn Art Gallery (where she hand-sews traditional clothing using hand-woven fabrics dyed with natural materials).

    Here's the address in central Seoul:

    Dawn Art Gallery
    127 Sokyuk Dong Jonglo Gu
    Phone: 011-82-2-730-2949

    Hee Suk is an amazing person – speaks good English, can introduce you to traditional Korean tea and pottery, has traveled widely, and once edited a Korean fashion magazine. She'd be a great resource on parts of Korean culture that are not easily experienced by short-term visitors.

  44. Gina M. Kim

    January 3, 2011 at 6:05 pm

    Check out Hongdae (홍대). Loved the street shopping and shoppers when I last visited.

    Gina M. Kim

  45. Anonymous

    January 3, 2011 at 6:12 pm

    WOW WELCOME TO THE SOUTH KOREA!!I have seen your pictures on korean fashion magazine. I am so excited!!You should go to Apgujeong, Hong-Dae, Myeong-Dong!! I can't wait to see your pictures what you think.

  46. Anonymous

    January 3, 2011 at 6:13 pm

    apgujeong is a lot of younger fashioniata types, chungdam is more older people, garosoogil is also a definite stop

  47. Anonymous

    January 3, 2011 at 6:17 pm

    You must experience Korean street food and take a stroll along the Cheonggyecheon River. Can't wait to see pics of your Korea trip!

  48. Charysse Carlson

    January 3, 2011 at 6:20 pm

    Apgujeong is the best. Lived there for one year. Take my word.

  49. Jungai

    January 3, 2011 at 6:28 pm

    Most people don't know, but all of Asia comes to Seoul to get their fashion fix on.
    Myungdong is where all the tourist go to. You will see a lot of people from Japan and China. All of the major Korean and overseas brands will be there. The back streets will have great food shops and unique clothes.
    Hongdea is where Seoul's young people go to shop, eat, and party. So there would be a good mix of coffee shops, restaurants, bars, and cloths. There are a lot of shops that sell one of a kind shoes and clothes that you can't get anywhere in Seoul, so keep your eyes open.
    Dongdeamoon is the place you would go late at night. Great street food and cheap clothes. Make sure you bring someone that speaks Korean so that you can bargain for the best price.
    Just like any city, the best places are off the beaten path. I hope that you have fun.

  50. Hanna

    January 3, 2011 at 6:53 pm

    it would be interesting to go to more traditional places though, like insadong and han-ok-maeul. Where insadong is more "commercial" in a way that they sell a lot of souveniers and oriental deliciousnesses, at han-ok-maeul (literally means "korean traditional houses village") is calm and there you can really appreciate the culture… without consumerism. I think.

    omg i wish i could go! it's been 2 years and I am dying to go…!

  51. Anonymous

    January 3, 2011 at 6:53 pm

    Have a safe trip given the tension between north and south.

  52. 정민

    January 3, 2011 at 7:06 pm

    it's incredible!! i live in Korea! and am a big fan of you. hongdae fits you!

  53. Princess Lia

    January 3, 2011 at 7:07 pm

    If I had to pick one place in Korea where I can spend 2 hours in — it would definitely be Myeongdong :)


    Have fun…!

  54. Anonymous

    January 3, 2011 at 7:07 pm

    Happy new year! And welcome yo Seoul!
    Many people already recommended seoul's
    Fashionable areas.
    I agree Hongik university' area(you can see unique styles), Sinsadong-Garosugil&Chungdamdong(have a lot of designed clothes shops and good restaurants), Samchundong(has Korean style buildings and galleries) are best for your photos !
    I really can't wait for your gorgeous photos!!
    Anett from Seoul

  55. Anonymous

    January 3, 2011 at 7:08 pm

    how long will you be in seoul?

  56. sangjoon kim

    January 3, 2011 at 7:11 pm

    I'm Korean who is living in Seoul and
    interested in classic menswear.
    (Also, I bought your book recently.

    It seems that you only have limited
    time, so I will inform only the
    best spots in Seoul.

    You know you can always find great people around great shops.

    (Name of Store, Area)

    1. Lansmere, Chung-Dam

    The most luxurious menswear store
    in Seoul.
    You can find great labels like Cesare Attolini,Edward Green… and the
    best quality custom-made suits.

    2. San Fransisco Market, Ap-gu-Jung
    Located around Do-San Park.
    They have interesting collections
    based on american classic like Harborsack. Also, next to this store there is the best shoestore in Korea. (Il Circo) This shoe store has
    E. Green, Loake etc.

    3. Jangmi-rasa, around Seoul
    train station.

    One of the most prestigious suitmakers
    in Korea. They make suit using cashmere from colombo, lolo piana etc.

    4. Andrew & Lesley, Gwang-hwa moon

    Affodable but amazing small menswear store in seoul.

    Other than shops, you can check areas like Myung-dong, Garosoo-gil and chungdam-dong for street shots.

    It migit be tricky to fashionable
    people in Korea.

    If you have any difficulty in Korea
    or need quick help, give me a call.
    I will be happy to accomodate you.

    My name is Jun
    Cell phone number 010-5126-9566.
    E-mail : [email protected]

  57. Anonymous

    January 3, 2011 at 7:11 pm

    Welcome to Seoul, Korea!!! really!!
    It's really amazing, your visit Seoul, our country.
    I'm so happy and welcome~~
    There are so many gorgeous & exciting place in Seoul.
    Sinsadong, Apgujeoung, Hongik univ, Samchungdong, Insadong, Meoungdong…
    I hope you have great time in Korea.

  58. Anonymous

    January 3, 2011 at 7:12 pm

    You will deffff come across some amazing street culture in Hongdae. Venture down some of the side streets and you will see some incredible fashions. Best of luck, enjoy Korea while you are here!

  59. Anonymous

    January 3, 2011 at 7:19 pm

    so excited to see photos from korea!! :)

  60. Anonymous

    January 3, 2011 at 7:26 pm

    around the Hongik univ is pretty good. Surely you'll find that you want!

  61. Grace Pak

    January 3, 2011 at 7:27 pm

    I haven't been to Korea in a while but I remember loving Myongdong! I went several times with my mom and bought a lot of kitschy t-shirts, pens/pencils, stationary, cheap clothes etc. The vendors will give you a workout with their bargaining but what a great experience.

    have fun and send my regards to the homeland,


  62. Kristin

    January 3, 2011 at 7:34 pm

    1. If you want Korean version of Medison and the 5th avenues in NYC, defininately Go to"Cheong Dam Dong"(Kang nam District),specifically near Galleria Department store.
    2. If you want artsy and more of a hippie styles like in Greenwich village, then visit "Hongdae"area. (around Hong il univ.)
    3. or you can also go to "Samsung Dong" where the big convention centers and conference amenities are located luring many Korean professionals in suit and participating in conferences and Koreans of young and old visiting nearby exihibtions or events.
    4. If you want what Koreans wear to work, you should go to "Tehran ro" avenue (Gang Nam District) where lots and lots of tall buildings stand.

    If you visit all of the above or at least some of them, you won't regret it. Hope you have a fun staying in Seoul. :D

  63. Anonymous

    January 3, 2011 at 7:37 pm

    After living in Korea for a year, Hongdae is a MUST. Try to find the playground (yes the playground! is very easy to find) and you will find unbelievable style from beat boxers and those there to listen. So funky and vibrant. A must.

  64. comme fraiche

    January 3, 2011 at 7:37 pm

    First Seoul, then the European fashion shows, looking forward to your posts!

  65. AngelWearsYSL

    January 3, 2011 at 7:38 pm

    NO WAY!!!!!!!!! The sartorialist is in Seoul right now????????
    Can't believe!

    I too strongly recommend you to visit Hong-dae (a neighborhood near hong-ik university.), cool area, especially 9pm to mid night.

    Chung-dam area is also unique, not crowd like Hong-dae does.

    Hope you catch amazing styles! We Seoulers are as fashionable as New Yorkers and as funky as Londoners and as elegant as Parisian.

    Enjoy Seoul! :)

  66. ellie

    January 3, 2011 at 7:39 pm

    can't wait to see what you find!

  67. Bor

    January 3, 2011 at 7:39 pm

    Hey! Great blog! Happy New Year.

  68. 정민

    January 3, 2011 at 7:45 pm

    actually… it's very shy to say… i wish i am taken a picture by u

  69. Anonymous

    January 3, 2011 at 7:46 pm

    Great that you have visited Seoul.
    I'd recommend Apgujeong-dong, especially Garosu-Gil(street). It is located in the south of Han River.
    Hope you get some great photos there, if you visit. Good luck!!!

  70. Susie

    January 3, 2011 at 7:47 pm

    HONGDAE for sure.

    Ehwah also and gangnam has all the fashionistas. :]

  71. Yolanda

    January 3, 2011 at 7:50 pm

    Hook up with Felicia! She's a photographer and writer who is currently working on a book about the Seoul cafe scene!

    [email protected]

  72. sayablack

    January 3, 2011 at 7:57 pm

    Wow, I'm going to Seoul tomorrow!!
    I go to there 4times every year for buying some jewelry.
    I often go to Myongdong(明洞) and Namde-mon(南大門).

    *sayablack from TOKYO*

  73. 정민

    January 3, 2011 at 7:59 pm

    its very shy to say i really wish im taken a picture by u in Korea!!

  74. Anonymous

    January 3, 2011 at 8:01 pm

    Definitely visit Sam Chung Dong(dong means district.) if you want to experience authentic Korean food and scene. Kwang wha moon, Kyung bok goong, insah dong and Dongbu i(sounds like 'e')-chon dong..these are also very good places to visit.

    It will be fun hanging around Hongik university district. many of twenty something young Korean people hang around there. fun place.

    I don't recommend visiting Apkujung or Chung dahm dong whatever.
    fake American stores are full over there. only thing you can get from visiting those places is nothing but "disappointment".

  75. Anonymous

    January 3, 2011 at 8:02 pm

    This is so exciting! I would definitely stop by Karusuk-gil (spelling?) in shinsa-dong, Rodeo Road in Cheongdam-dong and the Hongdae area around Hongik University!

  76. 지훈

    January 3, 2011 at 8:14 pm

    I think Kwangjang market 2nd floor is the place you should go. there is many people have their own style. but i'm not sure you gonna like there or not. anyway wish your luck and welcome to Korea.

  77. 정민

    January 3, 2011 at 8:15 pm

    its shy to say but….
    i wish i am taken a picture by u in Korea @^o^@

  78. Anonymous

    January 3, 2011 at 8:15 pm

    Along with the places already recommended,

    Insa-Dong: Traditional art center/street with full of galleries, traditional cafe & restaurants: old but mixed with new.

    Samchung-Dong: Close to the Bluehouse(Korea's White House: also called Cheong-wa-dae)and filled with little unique shops, galleries alongside of one of the old palace with national treatures, and museum

    Places to find the Chic
    - Abgujung-Dong (HYUNDAI Department Store)
    & Chungdam-Dong (Galleria Department Store)

    where 2 big department stores and famous luxury boutiques can be found…

    Hope you enjoy your trip to Korea

  79. effloresce

    January 3, 2011 at 8:18 pm

    Hongik University is also a good place to photo shoot, and other recommended places could be perfect choice to take some pictures of people such as Chungdam, Myeongdong or Apgujung. but I see you could find the clothes that you could find in the places would look similar to the clothes that you released on this page! because all the people work in the palces see "The Sartorialist" blog, your blog, and they wear after seeing your blog. So if you really wanna find Korean style of clothes.. you should go NAMDAEMUN, DONGDAEMUN which are old market of seoul for 500 years. And you could go ITAEWON which is the place for foreigners in Seoul and you could find fusion style of mixed fashion between Korean and other countries such as US and other South, Middle East and Central Asian countries. ah! you can find real Kitch culture of clothes in Dongdaemoon market. because they want to replicate Japanese style and US, EUROPEAN style and mixed style of the countries and it could be really interesting! …. my fiance is designer and she forced me to write this comments… if u hav a lot of time, say to your Korean partner or assistant that you wanna go "JJIMJILBANG"! thank yo for read this!
    FOR YOUR WARMESR REGARDS! from the big fan of your blog!

  80. kimchicsisters

    January 3, 2011 at 8:19 pm

  81. jenny

    January 3, 2011 at 8:34 pm

    I recommend downtown of Ehwa Womans University (Seoul's #1 womans university). It's fun seeing all the different kinds of girls there and the occasional guy. Also, I just purchased your book! It's such a keepsake. And makes me feel more secure about my fashion choices.

  82. Steve

    January 3, 2011 at 8:40 pm

    Guess pretty much everywhere's listed already. Though I would derecommend Dongdaemoon. My call would be Apgujung and Hongik Univ. And Jongro area's sometimes quite cool. Get to see awesome old folks from time to time.

    Can't wait to see your view of Seoul.

  83. leepoo

    January 3, 2011 at 8:40 pm

    I think the best place is Apgujeong.
    why do i recommend Apgujeong?

    there is always beautiful girl that we want.

  84. Anonymous

    January 3, 2011 at 8:41 pm

    I've always thought 'What if Scott comes to Seoul and pictures those people here?' So this news is so surprising and joyous to me! :)
    Hope you'll enjoy this city.

    Many people have already suggested cool places so it seems I don't need to add anything. Just one personal opinion – there may be many foreigners (especially Japanese) in Myungdong so if you want to see more Koreans and their fashion, I think Hongik University area is a better place.

  85. Heather

    January 3, 2011 at 8:46 pm

    give a visit to cafe MK2 located in Changseong-dong near Gwanghwamoon. It is run by a lighting designer and a photographer couple. They serve good coffee and homemade sandwiches and you can also sit on, enjoy vintage modern chairs, tables and lightings. There are quite a few art galleries in the area too.

    Address: 1F, 122-2, Changseong-dong, Jongno-gu
    Tel: +82 2 730 6420

  86. New Interesting Manuscripts

    January 3, 2011 at 8:50 pm

    wow…..Korea?… what a wonderful country!!… and these days, it cool there yes…but to shop you better look for the place that has lots of people, nice to see peoples' faces… and street wear also….

  87. Chan Woo

    January 3, 2011 at 8:53 pm

    While the upscale areas are covered by many commenters, I will throw in a vote for the Dongdaemun Market area, where a lot of young people come for cheap trendy fashion items.

    For well dressed business people, the area around seoul finance center, with many foreign companies is good. Typical Korean business attire needs a lot of inspiration from this site.

  88. Anonymous

    January 3, 2011 at 9:02 pm

    Chungdam dong, dosan park! (must go!!)

  89. Anonymous

    January 3, 2011 at 9:03 pm

    have you ever been to ireland? I would love to see your take on it! Love the blog, have a happy and healthy new year :)

  90. Kristina

    January 3, 2011 at 9:03 pm

    karosoo-gil!! its a must!!!!! great food, great fashion!!!!

  91. Fritz K. Park

    January 3, 2011 at 9:04 pm

    Welcome to Seoul! We've been waiting for you!

    To add to the confusion, I might suggest places frequented by the commoners of Seoul, rather than the touristy, popular locales. I find that your work tends to gear toward more vernacular local looks rather than a specific style or trend. So,

    Pagoda Park, in Jongro-gu – Local hangout for the elderly and retired. The street that its on goes East-West and differs in flavor depending on which way you go. West will take you toward the city center, more suit-clad types while going East will take you to the older side of Seoul meaning micro factories and small shops, much like Hong Kong.

    If you head North from Pagoda Park you'll see Insadong (traditional, tourist street) to your left and a large building built over the street. If you're into the tourist-y thing go left, if you're ready for something else go right. In the mess of alleys there is a sliver of old traditional tailor shops that cater to the older generation of Seoulites of bygone days. You'll see 60-70 year old Korean gentlemen walking down the street clad in zoot-suits and bright colors. The area was a cluster of drinking holes in the 70-80s and is all but disappeared.

    Another sight to see is the subway. Ride the #2, green line which circles the entire city – be prepared to see locals dressed in every which way with a few oddities in between!

    Finally, ask your Korean contact to show you a Quick-service motorcycle driver. These are like bike-couriers only with a motorcycle, souped up like crazy! And not just the vehicles, but their 'work clothes' are like something out of Mad Max! Very much worth the experience to see them and take photos!

    In all, Seoul is a rugged, messy city. No planning at all and with the sudden surge in the economy over the last 6 years efforts are being made to clean it up, making it more messy and just as confusing as ever. I love it! I hope you do to!

  92. qhloe

    January 3, 2011 at 9:07 pm

    omg.. u were in seoul..
    i hope that we met on the street in coincidence….

  93. 惠甄

    January 3, 2011 at 9:07 pm

    De Chocolated Coffee at Apgujeong is great!!

  94. Haesoo

    January 3, 2011 at 9:10 pm

    happy new year!
    welcome to Seoul..

    Insa-dong:the most traditional erea in Seoul,, you can find something different there..
    samchon-dong: also very old place…many fashionable shops, cafes…all together
    leeum in Hannam-dong:this is a museum that made a SamSung Foundation

    Have a great memoris in Seoul..

  95. Fritz K. Park

    January 3, 2011 at 9:10 pm


    Here is a flickr account you might enjoy as well:
    An Italian/Korean architecture firm based in the heart of Seoul. Well worth checking out.

    As well, superlocal
    An avid designer's adventures in Seoul and his documentation.

    And that's it!

  96. birdie butter

    January 3, 2011 at 9:11 pm

    I would also recommend Myeongdong (lotte young plaza) & Dongdaemun … the Doota towers are pretty amazing. You can also find various stores/boutiques underground (subway stations). Visit Itaewon to see another side of Korea. Seoul is a wonderful city. I was further north, but I had an oppportunity to visit Seoul a few times during my stay.

  97. Anonymous

    January 3, 2011 at 9:12 pm

    Seoul is a fast paced, modern and dynamic city! You will enjoy your visit. Please make sure that you show your readers that Seoul and Korea is not anything like the "doom and gloom" reported on by mass media tv news.

    Lots of great recommendations already posted!

  98. kei.yoon

    January 3, 2011 at 9:15 pm

    I'm living in Seoul and I don't want to recommend you Myung-dong…for uptown fashion shoots, it will be better to go Garosu-gil(gil means street) and Chungdam-dong. And.. Bukchon and Samchung-dong would be the the best place to see Korean traditions as well as hot street fashions! really really hope to see you in Seoul!! have a nice time in Seoul ;)

  99. Eunji

    January 3, 2011 at 9:15 pm

    I'm a Korean woman living in LA, and these are the places I find interesting:

    apkujung dong is like beverly hills of Korea,
    namdaemunshijang is where the cheap clothes are!,
    and outside of hong-ik university is "college row" (daehak row) that has the latest fashion,
    and myungdon is the center of korea-type of stuff (:


  100. Tania

    January 3, 2011 at 9:18 pm


    Food. Culture. Art. Pretty and Colourful.

  101. katie carlin

    January 3, 2011 at 9:24 pm

    Happy New Year! I look forward to following the blog in the new year!

  102. Felicia S.

    January 3, 2011 at 9:29 pm

    Welcome to Seoul, Scott!
    I'm an American living and working here in Seoul and I only photograph cool, chic, eclectic cafes here. I'd love to show you some of the best ones in the best neighborhoods. I know that you'd love them as they're unlike anything you'd ever find in Europe or the U.S. My focus is on interior design, making Seoul the best place for me right now in terms of sharing something new.

    You can contact me by cellphone: 010 3140 6900
    or visit my portfolio to give you an idea of what Seoul has to offer in terms of cafes and other beautiful things:

    I will also be in Paris for Maison et Objet starting the 19th but will be back in Seoul on the 28th.

    Have a great day!

    Felicia S.

  103. Anonymous

    January 3, 2011 at 9:30 pm

    wow !!
    it's very awesome !!
    i'm korean
    congratulations on your visit to korea

    i'm looking forward to a great picture in south korea !!

    good luck ^^

  104. Nina

    January 3, 2011 at 9:31 pm

    Hongdae, garosugil, itaewon (for foreigners, more of a tourist place), myungdong (also a lot of Japanese tourists here), apgujung, chungdam, Sinsa

    and if you want some touristy things to do – samchungdong, insadong = a lot of good art places!

    have fun!

  105. Anonymous

    January 3, 2011 at 9:33 pm

    Dongdaemon Market

    Expansive Market area where fabric, notions, tools, etc. are sold.

    Eat the market food at any grilled fish stand.

    You can also see the new Zaha Hadid multiplex nearby.

  106. John

    January 3, 2011 at 9:36 pm

    Some places to recommend in Gangbuk (North of Han River) area.

    Myeongdong = some hip young people/ tourists from other Asian countries

    Dongdaemun = fast fashion/ some inspiring looks you'll get

    Hongdae = arty area with not many arty people

    Sangsoo (right beside Hongdae area) = art(y) people are moving to this area since Hongdae became too gentrified and it's more quiet in Sangsoo with less cheapy commercial stuff.

    Samcheong-dong (on the right side of Gyeonbok Palace) =
    Lots of galleries and cafes. Arty atmosphere but becoming a sort of tourist trap. Can encounter some fashionable(?) people there if you visit one of the openings on Thursday or Friday night.

    Hyoja-dong, Seochon (on the left side of Geyongbok Palace) =
    Quiet, cosy, and a bit expensive area with many design and art people having their studios here. A few but good cafes there and lots of art people.

  107. a seoulite

    January 3, 2011 at 9:36 pm

    wow! at last, you will come here!

    there are lots of places here!
    Garosugil: now, most trend in spot… lots of fashionable people, trendy cafes, shops
    Hongdae: place for young generation, funky(?) than chic
    Jeongdong, Samcheondong, Gahoedong (both sides of Gyeongbok palace): former noblemen's residential area.
    now, home of many chic cafes and shops. can feel old Seoul,too.
    Cheomdamdong: most high-end in Seoul

  108. jaesik

    January 3, 2011 at 9:37 pm


  109. John

    January 3, 2011 at 9:37 pm

    Some places to recommend in Gangbuk (North of Han River) area.

    Myeongdong = some hip young people/ tourists from other Asian countries

    Dongdaemun = fast fashion/ some inspiring looks you'll get

    Hongdae = arty area with not many arty people

    Sangsoo (right beside Hongdae area) = art(y) people are moving to this area since Hongdae became too gentrified and it's more quiet in Sangsoo with less cheapy commercial stuff.

    Samcheong-dong (on the right side of Gyeonbok Palace) =
    Lots of galleries and cafes. Arty atmosphere but becoming a sort of tourist trap. Can encounter some fashionable(?) people there if you visit one of the openings on Thursday or Friday night.

    Hyoja-dong, Seochon (on the left side of Geyongbok Palace) =
    Quiet, cosy, and a bit expensive area with many design and art people having their studios here. A few but good cafes there and lots of art people.

  110. Anonymous

    January 3, 2011 at 9:40 pm

    Korean fashion is incredible. You will definitely have a great time shooting there!

    I lived in Gangnam for a while and you'll find lots of young and beautiful people there. Hongdae is also a great recommendation.

    My favourite neighbourhood to visit it Insadong. If you find yourself in the neighbourhood that houses the "toy museum" you'll be right in the middle of a very artsy place with tons of incredible coffee houses filled with stylish people.

    I also recommend taking a stroll through the underground shopping malls connected to the Seoul subway system… AMAZING.

    Good luck!

  111. Hoejun

    January 3, 2011 at 9:43 pm

    u should go Prince Rose mens store which is located in Garusugil..
    The shop is really small but its kind of treasure for me..
    I atcually saw ur book n ur street fashion pics in his store..
    Also he is really big pan of ur style…

  112. Reno Park

    January 3, 2011 at 9:45 pm

    Im a huge fan of your blog, Satorialist.
    If you want to be fancy one, you can propose us to connect Google's 'My map' Service.

  113. dong

    January 3, 2011 at 9:46 pm

    come to busan. hurry up!

  114. Anonymous

    January 3, 2011 at 9:49 pm

    Go to the traditional tea houses in Kwang-hwa-moon. This is the traditional art area in Seoul. Very beautiful.

  115. Dianne

    January 3, 2011 at 9:54 pm

    Dae Hak No is a fabulous place, with up coming artists, musicians, and performers. The fashion is pretty cool there.

    Go to the park to see bboy dancers. The girls have impeccable tailored style with lots of funk.

    Hope you enjoy your stay in Korea. I miss living there!

    Joop Joop~

  116. Anonymous

    January 3, 2011 at 9:58 pm

    I just returned from Soeul and absolutely loved it!

    1) Garuso-gil (near Sinsa train station) hipster neighboorhood with cool boutiques, bars perfect for people watching.

    2) Sosonjae – a private kitchen with delicious organic Korean cuisine set in a traditional Korean house. In the very artsy and very quaint Samcheoungdong neighbourhood or pretty much next to the Prime Ministers home.

    So sad I missed you….enjoy!

  117. dreamer

    January 3, 2011 at 9:58 pm

    Hongdae, near Hongik University, is full of young stylish people and aritsts.

    Apgujeongdong is fashionable also.

    Myeongdong is a big shopping street with a lot of Japaneses tourists.

    Those three are quite different atmosphere and style.

    really looking forward to seeing your pictures from Seoul;)

  118. Anonymous

    January 3, 2011 at 10:02 pm

    Sogongro, near Myoungdong district. It used be a 'Savile Row' in Korea. It is history, but still have special, old, classic aura.

    Southen Hanriver (Kangnam in Korean) is mordern, luxurious, very fashionable area like Knightbridge in London. But I think Northen Hanriver (Kangbook in Korean) is better area to feel Korea's own, classic, independant charm. I'd like to recommend the area around 'Kyoungbok palace'. It's great haven for independent gems, great galleries, good local cafes.

    Welcome to Korea, I hope you enjoy!! :)

  119. Min

    January 3, 2011 at 10:04 pm

    I'm totally willing to give you guide in Seoul!! LET ME KNOW IF YOU NEED ANY HELP. Hongdae (aka Hongik Univ.), Meongdong, Dongdaemoon, Shincheon for young adult, Insadong is highly recommended too :) good luck and happy new year!

  120. kslawrence Kang

    January 3, 2011 at 10:06 pm

    2 major spots

    hongdae (line 2 hongdae station)

    are two major places u should
    check out

    can believe you're coming to
    Seoul, enjoy your stay. However
    the weather is freezing

    good luck

  121. Sylvia Ga Young

    January 3, 2011 at 10:12 pm

    Oh my gosh so excited for you to come to my fav. city! :)

    If you are short on time you have to visit these places:

    1. Myeongdong –>For shopping (packed to the brim like sardines with people)
    2. Hongik University –>For sartorialist like fashion. All the cool folks seem to hang out there (Oh, if you're there during the weekend, they have this market called the "Free Market" filled with unique designs by local designers)
    3. Garosugil in Shinsadong –> Fashionable, hip, where Soho meets the Upper East Side, good coffee shops, good people watching spots

    So excited to see your photos!!!

  122. Hannah

    January 3, 2011 at 10:14 pm

    Hi Scott!
    As many people have mentioned earlier, visit Garosugil (near Sinsa Station, line 3 on the Seoul Subway, exit 8).
    Hongdae (Hongik University Station, line 2 on Seoul Subway) is great, too.
    Myeong-dong (Myeong-dong Station, line 4, exit 7) is also great. Lots of young people there.
    For an older crowd, I'd recommend Cheongdam-dong in the southern part of the city. It's not far from Garosugil, but it's definitely a place where you need some local help.
    Good luck. Can't wait to see your shots!

  123. Lauren

    January 3, 2011 at 10:16 pm

    Cheongdam and Samcheong-dong. Have lots of fun. Seoul has a unique buzz and I'm sure someone as artistic and sensitive as yourself will catch it easily. Enjoy! (I'd be happy to show you around! :) )

  124. kslawrence kang

    January 3, 2011 at 10:16 pm

    i forgot to mention itaewon.

    if you have a chance to visit
    itaewon check out a shop
    named tailorable

  125. Anonymous

    January 3, 2011 at 10:19 pm

    Be sure to visit Ssamziegil (search on google for pictures) its in Insadong

  126. Hanna

    January 3, 2011 at 10:21 pm

    Garosu-gil is the cutest shopping street lined with boutiques and cafes! If you every want to get away for a moment from the hectic traffic, try a library-themed lounge "Salon de The" at Lotte Hotel in Myungdong for afternoon tea. I think it's the 14th floor.

    Myungdong is also a great shopping district with trendy girls everywhere. Have a great time and hope to see some photos of stylish Seoul girls!

  127. 선아

    January 3, 2011 at 10:22 pm

    happy new year!

    hongdae is good for some interesting array of "artsy" fashion – there are tons of little stores and there's a cafe/museum called cafe aA. Check out the store Aland – it's like urban outfitters but a lot, i'll say it again – a LOT better.

    apgujeong/garosu-gil areas are great for the posh, rich looks. Most of the fashionables in Seoul dress similar here (you can spell out what they will where like a formula)… However, you do occasionally run into daring types, which I hope you get to document. Don't forget to wander the backstreets, there are places hidden away everywhere in Seoul.
    If you get a little hungry and in need some good food, head over to "Grandmother" which is right on garosugil main street.

    Samchungdong has a very nice backdrop to frame any people you might wanna snapshoot – and usually it's not too crowded like myungdong. Sometimes you can see people selling handmade stuff, where the person is more interesting than the stuff they're selling.

    Myungdong is a really busy area, largely commercial. It's like shopping on Broadway.

    Hope you enjoy your stay in Seoul, looking forward to the photos!

    p.s., koreans tend to be weary of strangers talking to them. bon chance~

  128. EUNHAE

    January 3, 2011 at 10:23 pm

    Hi Scott Schuman! welcome to Seoul!
    I'm ene. I really proud of you visit to Korea.
    That means Seoul is one of the fashion city you do work here.
    I recomend you should come to Galosu street in Sin-sa dong where I work too, lol. Galosu street has a lot of shops and cafe. I really want to see you and take a picture of you. plese come to my website and blog, also it would be good to see your mentions where you are at in twitter.

  129. youkyung

    January 3, 2011 at 10:25 pm

    many people have already mentioned HONGDAE (short for Hongik University) and I agree with them if you're gonna pick one place in Seoul, Hongdae could easily be your top pick. Japan-inspired, youthful, creative, artsy fashion scenes, diverse music scenes and graffiti paintings in the back alleys that may also interest you.

    Apgujeong, Garosu gil located on the south of the Han river feature more upscale, trendy fashionistas.

    by the way, i immensely enjoyed your pictures from the jazz age party on governors island and there is a similar-themed swing dance party in Seoul with a 50s and 60s rock'n roll feeling. This saturday on Time Square (Young deung po gu) and on Sunday near Hongdae. (if you're interested in i can be reached at 010-3187-6435)

    Have a great time in Seoul! I'm really looking forward to your pictures.

  130. Anonymous

    January 3, 2011 at 10:26 pm

    I don't think Itaewon is worth the trek. It's dirty and there are lots of shady people on the street trying to sell fake watches/bags. Many other better places in Seoul..

  131. Anonymous

    January 3, 2011 at 10:30 pm

    like many other people said, hongdae and myungdong, fashion streets

  132. Cara

    January 3, 2011 at 10:43 pm

    Garosu-gil in Apgujeong is very trendy and has wonderful cafes and restaurants perfect for people watching.

    Myeongdong is crowded at most times but is great for shopping and as some unique boutiques.
    Also, close to Myeongdong is Namsam Tower which has excellent views of Seoul – take the cable car to the top at night.

    Hongdae is somewhere to experience youth culture as it is in the centre of 3 major university districts. It has great cafes, boutiques and entertainment in the form of karaoke, bars and clubs.

    Insadong has many small art galleries where it is possible to find cool homeware pieces and fun gifts.

    Enjoy Seoul! It's magical in Winter!

  133. Anonymous

    January 3, 2011 at 10:46 pm

    I would recommend sam-cheong-dong. Samcheongdong is a beautiful neighborhood with great cafes and restaurants planted among traditional Korean house/buildings. You can also get a view of the Kyeongbok palace if you climb up to higher grounds.

    Restaurant-wise, I recommend GORILLA in the Gangnam area. It's in Apgujeongdong neighborhood. It's right next to Dosan park, which is also a nice place to take a stroll after the meal.

  134. Luna

    January 3, 2011 at 10:50 pm

    Hongdae and Gannam are the best.
    Good luck!

  135. Anonymous

    January 3, 2011 at 10:52 pm

    Hongdae (in front of Fine Arts University and full of dance clubs at night) for hipsters, Cheongdam-dong for high-end luxury shopping, and Myungdong for watching Japanese & Chinese tourists as well as regular Koreans.

  136. Dino Ha

    January 3, 2011 at 10:52 pm


    My name is Dino and I sent you an email earlier – asking if I could be the Sartorialist for Korea : ) Anyway, I have heard that you are in Korea with a good friend of mine and may be we will meet. If not, I recommend Hongdae and Choengdam-dong for great street shots.

    Hope you enjoy your stay,

  137. Anonymous

    January 3, 2011 at 10:58 pm

    Korea Welcomes You!
    *Garosu-gil, Sinsa dong
    (*Coffee Kitchen Tel:545 2010 – This coffee shop will be introduced to the magazine called 'MONOCLE' on the next issue. There are many trendy cafes, boutiques, restaurants and Bars. The place is like Soho New York. People often compare). It is located in between Sinsa Daroe(Sinsa Boulevard & Apgujeong Boulevard)*Cheungdam-dong area. We also have 'Corso Como' there.
    * Hongik University area.
    *Gwanghwamoon & Samcheung dong area, there are several Palaces including galleries, restaurants and cozy cafes. Have a memorable time in Seoul & Good luck to you~

  138. sputniksweetheart

    January 3, 2011 at 11:01 pm

    insa-dong & hongdae!

  139. Anonymous

    January 3, 2011 at 11:02 pm

    try heyong very close to seoul station also samsongdong and insadong are good areas also apkujong and hongdea area

  140. Anonymous

    January 3, 2011 at 11:03 pm

    Garosu-gil !!!

  141. Jessie Rubin

    January 3, 2011 at 11:15 pm

    south korea is awesome! my bestfriend lives their and I visited her one summer. So jealous! Would love to go back

  142. Anonymous

    January 3, 2011 at 11:17 pm

    I'm a jewelry desinger from Seoul Korea and would love love to show you around! Let me know if you need any help!
    [email protected]

  143. Anonymous

    January 3, 2011 at 11:19 pm

    hongdae is definitely a must go. it's one of the hottest place with all the clubs and pubs. enjoy your trip to s.korea!

  144. Owl's lady

    January 3, 2011 at 11:22 pm

    Welcome to Korea!

    There are cool shops, cafes, and restaurants around Dosan Park.
    My favorite shop is 'Published' for dandy-street look and restaurant is 'my song' for casual american style brunch.

    Itaewon is the rising hot place where you can see lots of foreigners.

  145. painter y

    January 3, 2011 at 11:27 pm

    in sinsadong,Gangnam-gu

  146. Agnes Han

    January 3, 2011 at 11:31 pm

    I am so exited you are coming to korea!! I am sure you will find a lot of fascinating people here.
    Where to find the fashion people?
    Definitely Garosu-gil and Hongdae.
    You will find high-end fahion in Garosu-gil and fun and unique style in Hongdae!

    Don't worry about bombing and have a nice trip!!

  147. Anonymous

    January 3, 2011 at 11:53 pm

    You should buy yourself an authentic Korean pojagi if you can.

  148. Agnes Han

    January 3, 2011 at 11:58 pm

    Definitely Karossoo-gil and Hongdae!
    Finally i will get to see your awesome pictures taken in Korea!

    Prepare extra-warm clothes and be extra-careful not to catch a cold! It can annoy you more than 2 weeks.

    Have fun and take care!

  149. Anonymous

    January 4, 2011 at 12:00 am

    Gosh, shame I'm not living in Seoul. I recommend Meongdong, Apgujeongdong, hongik university street. I'm already excited to see Koreans and street in the Sartorialist!

  150. Anonymous

    January 4, 2011 at 12:02 am

    OMG, you should also stop by Bangkok, Thailand sometimes :)!

  151. Anonymous

    January 4, 2011 at 12:07 am

    Machun-Dong, the soul block

  152. PK

    January 4, 2011 at 12:13 am

    Where are you? I need to get my book signed! ^^

  153. Anonymous

    January 4, 2011 at 12:13 am

    Wow you came to Korea to hear! So so so so nice XD There are many fashion people in Korea. And there's a lot of street fashion. The first, Myeong-dong and I can see a variety of fashion styles. Second, Hongdae is the personality I can see a lot of style. The third, Apgujeong expensive brands can see many of the high. You come to Korea. Sartorialist on top of the page I hope to upload my photos. Hahaha:D Meet me I'm coming for you! Anyway, I hope to make up a lot of good memories from Korea.
    My name is sun. Cell phone number 010-7306-0924 call me~

  154. Anonymous

    January 4, 2011 at 12:15 am

    It looks like all the young and trendy spots have been covered by previous comments. It might be worthwhile to venture further north from Insadong towards the Anguk area where a lot of young people go on day trips and dates. It's more quaint compared to Hongik/Apjujeong/Cheongdamdong and has small cafés, museums and shops.

    Also, when you're in Insadong you definitely have to go to Ssamziegil – a "mall" full of boutiques by indie designers and artists. It's always full of people, so you can't miss it.

  155. tiffany

    January 4, 2011 at 12:15 am

    Anywhere in Hongdae, really, or near the river! There are so many good spots in Seoul.

  156. PK

    January 4, 2011 at 12:16 am

    Where in Seoul? I need to get my book signed! ^^

  157. The Phantom Tollbooth

    January 4, 2011 at 12:17 am

    All the places mentioned above are great places but the true gem of Seoul is visiting the great palaces. Also don't forget to go to the "secret Garden." Even Koreans forget how beautiful it is. If I add more, try the hanok village where you can experience authentic Korean architecture. Many places mentioned above are great shopping areas for tourists but not so great in terms of great Korean experience. If you can try the temple foods (buddhist).

  158. merveilleues

    January 4, 2011 at 12:18 am

    Im soooooo glad that you come to Korea!!!<3. I recommend you the multi brand shops especially Corsocomo, Boon the shop, and Mue gallery in Apgujeong. You might already know! I really hope to meet you on the street or anywhere in Korea;>Happy new year and hope you have a lot of fun in Seoul!!>_<♥

  159. Anonymous

    January 4, 2011 at 12:31 am

    Garosu gil! it is a 'it' place these days with cute cafes and fancy restaurants!

  160. Anonymous

    January 4, 2011 at 12:32 am

    Is coming to Seoul?
    Wow, welcome!
    Would recommend the place ..
    Myeong-dong, Hongdae, Samchung-dong, Buam-dong ..
    I'm looking forward to your pictures!

  161. Anonymous

    January 4, 2011 at 12:33 am

    go to Insadong.


    January 4, 2011 at 12:50 am

    Man you are going to get some great photos. Please try to get a skyline photo…I know it's not what you do, but I'd love to see one. :)

  163. HyeIn

    January 4, 2011 at 12:51 am

    It's amazing!!
    I'm so happy.
    I'm Korea unique maps magazine editor Hyein Kim.
    First, famous spot is Rodeo street, Apgujeong-dong.
    Many select shop and Flagship store in here.
    Second must go Garosoo street, shinsa-dong. There is located fantastic cafe and restaurant.

    I look forward to your visit.
    My email is [email protected]
    C.P 010-3178-2458

    Another recommendation to you please contact me.
    Welcome to seoul!!!

  164. hannah

    January 4, 2011 at 1:12 am

    I definitely agree with most of the recommendations mentioned above.
    However, if you HAD to choose only 3 areas to visit and photograph, I would personally recommend:

    1. Hongdae
    2. Myeongdong
    3. Dongdaemun (Try this place at nighttime when all the shops are open!)

    I think these neighborhoods definitely show off the street style in Seoul the best.

    If you have more time, definitely visit Apgujung, Insadong and Namdaemun!

    Apgujung is a lot of fun and has the more expensive stores. It's VERY LOOSELY the Korean equivalent to Rodeo Drive in L.A.

    Insadong is very artsy and "boho-sophisticated." (?) There are a lot of tourists here, but the shops are fun and there's a lot of cool things to browse.

    As for Namdaemun, this place won't have a whole lot of young people, but many fantastic-looking grandmothers and mothers work there. This market is huge and has lots of knockoffs and cheap clothing sold either in the street or in the huge mazes inside the buildings. It may not be the trendiest or the most fashionable, but it certainly has a lot of Korean culture!

    Have fun and I'm so excited to see your pictures!!!!

  165. ateiramMT

    January 4, 2011 at 1:18 am

  166. Katie (

    January 4, 2011 at 1:19 am

    just came back from Korea, it's super cold.

    Yeah karosoo gil is equivalent to soho in nyc and hongdae is similar to greenwich village.

    have fun, take advantage of the great shopping & cafes (my favorite is angelinus coffee)

  167. 김정호

    January 4, 2011 at 1:21 am

    these day is the best chance to feel chilly weather.

    I recommend to see 'City Hall' or 'Gwanghwamun' in Seoul.

  168. merveilleues

    January 4, 2011 at 1:23 am

    Im soooooo glad that you come to Korea!!!<3. I recommend you the multi brand shops especially Corsocomo, Boon the shop, and Mue gallery in Apgujeong. You might already know! I really hope to meet you on the street or anywhere in Korea;>Happy new year and hope you have a lot of fun in Seoul!!>_<♥

  169. lia

    January 4, 2011 at 1:28 am

    People, buildings and cafes, please!!


  170. Anonymous

    January 4, 2011 at 1:31 am

    There are many great places to go in Seoul.
    You should visit "Take Urban" Cafe in Gangnam, Seoul.
    Also, for more high-end cafes and fashionable shops, there is Chungdamdong in Apgugeong. It is known for its classy shops.
    I hope you have a great time!

  171. HJY

    January 4, 2011 at 1:31 am

    i'm living in seoul!!!!
    Surprising coming to Korea^^!Seoul, the weather is very cold
    Be careful not to catch cold
    Coming to Seoul, so amazing!
    Good memories from Seoul to make up a prayer
    Your fan, Ji Yeon

  172. hayley

    January 4, 2011 at 1:42 am

    you're coming to my country?
    I just came your blog by chance while just searching fashion blogs to kill my time at part time work.
    however I know how effective you are in the fashion photo industry.

    just one thing I want to recommend is you must go to Samchung-dong where is so interesting place even for me as a korean.
    there's no much traditional building or house in Seoul nowadays, however you can find there, in samchung-dong, places that have the aspects of the past of korea and modern.

    if you want to get information right away.

    search "인사동" at ''
    It's the most famous searching website in korea. you can get any information easily there.

    so, hope you have wonderful memories in my country!

  173. Anonymous

    January 4, 2011 at 1:48 am

    I recently came back from Seoul. I am Korean American, but have family down there. I personally hate Korean style, but you could try Hongdae – that's where all the Art students are located.

  174. Dynamic

    January 4, 2011 at 1:54 am

    Hello, Sartorialist!
    I want to give a great information about some performance on this Saturday. It's swing dance performance. I'm just a junior member of this social club and usually we have street performance, for example dancing and flash mob etc,. It will be performed in Time-Square where is Yeondeung-po station. And here's detail address and information. I really want to meet you at there. My club members will very welcome you. You must get awesome pics and unforgettable people!

    If you want contact me you can come to my facebook which is "!/profile.php?id=1060692126&quot;.

    : 8th of January, 2011 , 6PM
    : Time-Square (#441-10 Yeongdeungpo-dong 4-ga, Yeongdeung-po-gu, Seoul)

    And my nick name is Dynamic!

  175. Shanpagne

    January 4, 2011 at 1:57 am

    Just to clarify, Hongdae is the nickname for the area around Hongik University. It is like the Soho of Seoul, and I find the fashion sensibility there incredibly inspiring. GO!

  176. Anonymous

    January 4, 2011 at 2:05 am



    - SR -

  177. EclecticallyB

    January 4, 2011 at 2:13 am

    Can't wait to see your picture from korea.
    Have a nice trip!

  178. ma-ree

    January 4, 2011 at 2:19 am

    Been to Seoul last November – my friend had a fashion show there. Liked it a lot here. I would recommend:
    For local brands Apgujeong district
    Folks Flea market at Sinseoldong
    Textile market Gwangjang Market – with vintage shops inside and gorgeous young stylish people there. Can buy local brands here too.
    And of course traditional tea houses with lemon, ginger, schisandra and plum teas – actually the best thing after walks as Seoul could be really cold)
    Enjoy your travel!

  179. zen

    January 4, 2011 at 2:25 am

    my name is zen! your book reading~!

    i'm korean little engish

    blog is very intersting~!!

    welcome to KOREA~!! i stay in Korea

  180. sninny

    January 4, 2011 at 2:35 am

    Hong-ik University area!! Hip and cool?! Do not miss it!

  181. Anonymous

    January 4, 2011 at 2:47 am

    If you go to "jong-no 3 ga " street, you will have a chance of meeting many Korean elder people. It will be very exciting because some elders of Korea are very fashionable! Though they aren't wear expensive thing, they wear clothes in distinctive Korean way. And there is GwangJang bazar place. On the 2nd floor, there is vintage market so many young and elder people enjoy shopping here. You can get a many picture here. But these places will be crowded, so it may makes you annoying. Though it is crowded, jong-no has very Korean appearance so you gonna have very fun.

  182. Anonymous

    January 4, 2011 at 2:51 am

    the grandfathers in the countryside sometimes dress in all white; that's style. but that's in the summer.

  183. Lady Tigger

    January 4, 2011 at 2:58 am

    Welcome to Korea!
    here's some recommendations for you.
    Around Hong-ik University is very variety and exciting place that has many different cultures and fashions and also people.
    Don't miss it! while you are in Korea:-)

  184. Big Foot

    January 4, 2011 at 3:03 am

    I don't recomment Myungdong. Although it is crowded shopping area, there are tourist place. You only see Japanese and Chinese tourists.
    Go to Garosoo-gil, Apgujeong-dong, Gangnam subway station area, especially Hongdae for young crowds.
    But it's so cold thesedays, I wonder if you could find interesting people on the street.
    I can't wait to see the photos.

  185. Anonymous

    January 4, 2011 at 3:05 am

    Wow! Happy new year!

    My hot place is 'Hong Dae'.

    It's cool & hot places like cafe, bar, club!!!

    You can take a photo what you want!

    See you in Seoul, Korea!!

  186. yifie daffodils

    January 4, 2011 at 3:07 am

    happy new year!

  187. Sean Ki,

    January 4, 2011 at 3:18 am

    He's coming !!!!

    I've been expecting it !!

  188. Misun

    January 4, 2011 at 3:23 am

    Looking forward for it :)
    Have fun in Korea!

  189. boyoung

    January 4, 2011 at 3:30 am

    There's this place named "ga-ro-soo street"
    I recommend a cafe named
    "a mug for rabbit!" Their Milk boy latte is awesome everybody loves it (though it's a bit sweet)

    Also a great place for lunch
    "Nekko Mamma" It's fusion Japanese food restaurant and tastes awesome.

    Hope you have fun time in Korea! :)

  190. Anonymous

    January 4, 2011 at 3:33 am

    oh my god!!WELCOME TO SEOUL!!!!
    AND Please visit H&M in Myeong Dong!! I work there:)
    Id LUV to meet u !! Jee xx

  191. wanabe

    January 4, 2011 at 3:33 am

    I can't wait to see the seoul street fashion on sartorialist .

  192. rachel

    January 4, 2011 at 3:34 am

    I am excited to hear that you will be in Seoul and can't wait to see what you're going to capture!

    1. Apgujung area & Chungdam area : high-end stores, high-fashion people
    2. Garosu-gil (Sinsa area) : lots of trendy cafes & restaurants, boutiques, design products
    3. Hongdae area (Hong-Ik university) : unique, funky style people, one-of-a-kind boutiques
    4. Samchung-dong (near Seoul city hall/GwangHwa-moon area) : traditional & modern, unique boutiques and restaurants, galleries


  193. yj lee

    January 4, 2011 at 3:53 am

    wow i live here in seoul and i'm so excited you're finally coming to seoul !

    as many people have suggested already

    southern area of seoul

    -chungdam_ is quite posh and high-end boutiques filled street like madison ave. u can hardly find people walking those streets because they usually drive when getting to the shops. but there are 10 corso como, boon the shop and the opera gallery and lots of cool galleries and multi- select shops in this area.

    -garosoogil_ is v. cute and petite little street with small and big restaurants, cafe, boutiques etc etc. i suggest u should go there during the weekdays because over the weekend it's hard to even walk around due to too many people. and not only the main street but also the streets behind (right and left) are cozy and cute as well

    northern area of seoul

    _insadong&samchungdong_ are near by to each other. nice places but feel like they've changed over the recent years

    _gahwaedong&anguk area_ not full of people but very quite and lovely place with korean traditional houses still kept primly. and the old palaces scattered along this area! u shouldn't miss 'secret garden' called 'beewon' in korean in one of those palaces.

    -hongdae_ is a great place to shoot all cool street pics cuz the area is known for its arty sprits with all the students(college, highschool) coming and going

    _eetaewon- could be interesting too with many foreigners as well as koreans

    -chunggaechun_ u shouldn't miss !

    and too many cool places still left to visit. for the photo-shooting people on the streets u must go to the areas many others including me have suggested but the real beauty of korea and its FOOD! i wish i could take u everywhere :);) i wish good luck on everything and hopefully get to meet u on the street :)

  194. Dajiny

    January 4, 2011 at 3:59 am

    Welcome to Seoul! :)
    I don't know how long you'll be staying in Seoul, but you should definitely check out "Myeongdong (명동)" and "Insadong (인사동)".
    Myeongdong IS the place for the fashionable Seoulites and the Seoul lovers from all over the world. From tiny street shops to deparment stores, Myeongdong really has it all. It's also the area for many different companies as well. On the other hand, on the streets of "Insadong," you'll be able to find the most Corean (k) cafes and shops and of course, people. Not only can you get all those beautiful coloured & shaped Corean (k) souvenirs in Insadong but also watch tradiational plays and performances in the area. Also I bet you'd want to see the interesting fashion mix of the east and the west in Insadong. Both Myeongdong and Insadong please my eyes and ears every time I go there. Enjoy my city, Mr. Schuman! xx

    P.S. Why don't you have "The Sartirialist fans meeting" or something like that in some cities you visit? You'll be surprised! :)

  195. Anonymous

    January 4, 2011 at 4:31 am

    hongik university area

    I hope you having a good time in seoul!

  196. jk1127

    January 4, 2011 at 4:42 am

    1. Insadong- traditional korean street. you can see many old korean houses

    2. Garosu street, Shinsadong- like street in Paris, many tiny or big shops there also many chic people moving around and great bars and brunch!!

    3. Chungdamdong- luxurious street like madison avenue in NYC!!

    4. Hannamdong Comme des garcons store

    5.Itaewon- like little italy or chinatown in NYc, many
    different style of people stay and have fun!!

  197. Anonymous

    January 4, 2011 at 4:44 am

    seoul is fantastic!!!! can´t wait to pictures from there. I really like the area aroud yonsei university! and maybe the subway stations where everyone is bound to go to for transport.

  198. minkandcappuccino

    January 4, 2011 at 4:45 am

    i bought your book yesterday
    what a lovely coincidence :)
    seoul is full of stylish people just about everywhere
    simply kangnam areas are the best
    myungdong is full of styles but also full of replica world as well so i dont really recommend there

    i currently reside in busan of korea. hope you'll be able to visit here for the beach
    would be wonderful for your photos

  199. claudia dani

    January 4, 2011 at 5:05 am

    I'm looking forward to see your pictures from South Korea! Good luck!

  200. Snows

    January 4, 2011 at 5:18 am

    Korean people is so nice!!! I've met some of them arround the world and they are really friendly!
    Happy new year! I'll keep reading you!!

  201. Anonymous

    January 4, 2011 at 5:23 am

    I enjoyed the restaurants and galleries at Insadong. Walk up the shopping mall – it gets better the further you go. A place to feast your eyes on the Korean aesthetic.

  202. Anonymous

    January 4, 2011 at 5:36 am

    cafes! =D great choice.

  203. George

    January 4, 2011 at 5:36 am

    I've been following you and garance for a while now and really love your blog!

  204. Anonymous

    January 4, 2011 at 6:19 am

    one thing you remember is the weather in seoul nowadays.
    here is very very cold. so dont forget to keep you warm while you are here.
    good luck!!!!

  205. Paul

    January 4, 2011 at 6:22 am

    I know this place like the back of my hand.

    you want to go to apkujeong rodeo street, cheong dam dong, garosu street (these previous three are ritzy areas where there is a lot of lux-brand fashion), hong dae (hong ik university), e-dae (ewha women's university). also check out some of the ritzy hotels. there are always really fashionably dressed women inside. the rule of thumb is to stay south of the river.

    some of the people have suggested going to myeong dong. that is a shopping area. you'll find a lot of young folks in typical korean fashion. it's a really cool vibe. beats anything in nyc. but i'm not sure how sartorial worthy the folks there are. near by there is a stream called chun-geh-chun. go over there and you'll find young lovers srolling around. also, go to sam cheong dong if you can. traditional old tiled roof korean houses. with cute side streets and lots of independent shops. kinda feels like the san francisco of asia. you might get a few photo ops outa that place too.

    happy hunting!

  206. Anonymous

    January 4, 2011 at 6:29 am

    night in hong-dae!!
    awsome place i've ever been!

  207. hiscott

    January 4, 2011 at 6:39 am

    Shop you should check is
    1.Lansmere : They retail sartorial brands from all around the world. This retail store is owned by Samsung. They retail from Atolini to Valentino Ricci, Hitetaka Fukaya to Edward Green.

    2. Sanfrancisco Market, Il Circo
    This shop is also sartorial retailer based on American classic style.

    both placed near Chungdam-dong.

    Cafe, you should go to Mui-Mui,
    and Papergarden. Both places are
    also placed near chungdam-dong and these two places, many fashion people come here.

  208. Bespoke Sight

    January 4, 2011 at 6:46 am

    sartorial store:
    Lansmere. retailing atolini to valentino ricci, hitetaka fukaya to edward green

    Sanfrancisco Market. ratailing brands based on American classic style

    Papergarden. Cafe that lots of fashion insiders.

    These places are all based near Chungdam-dong which is most high-end fashion paced.

  209. Anonymous

    January 4, 2011 at 7:03 am

    Hey you guys let's just be honest. korea is not major fashion country, and like garosu-gil, apgujung, etc.. is not so that cool..
    that's why I'm so exciting about it cuz all pictures in this site was gorgeous. and I'm sure he gonna take great one even in korea.

  210. el_ficho

    January 4, 2011 at 7:10 am

    El Retiro in Madrid. Especially in sunny winter sundays. Lovely (and chic)people

  211. Katya

    January 4, 2011 at 7:10 am

    Last year I saw such a nice designer shop in Itaewon, the name was Centaur. Later I found out on internet that it was a shop of very talanted young Korean designer. Check her site,
    also I can recommend a nice cafe in Itaewon area, Tartine is the name, the owner is european and he bakes all himself!
    tel. 02-3785-3400, lovely peakan tartines ))

  212. L.Song

    January 4, 2011 at 7:20 am

    you should definitely go to bu-am-dong!! it's a quiet district with lots of coolc people.

  213. Seolmin

    January 4, 2011 at 7:29 am

    I recommend tapgol park.

  214. Cöcö

    January 4, 2011 at 7:47 am

    I hope you'll like Seoul! I love Karuso-gil, it's a rather short street with lovely boutiques and great cafes and restaurants. The people there are really fashion conscious. For a more youth fashion oriented edgy style I recommend Hongdae. The area around Ehwa womens university is great for finding pretty girly styles. Overall Koreans are very stylish, I'm sure you'll get some great pictures and I'm really looking forward to seeing them!

  215. MikiNola

    January 4, 2011 at 7:49 am

    Happy New Year!

    Come to Hawaii for 2011!

  216. QueenB

    January 4, 2011 at 8:01 am

    I've skimmed through the comments, and it seems like "In Sa Dong" & "Dae Hak Ro" were missed out.
    They're definitely must see!

    Besides fashion, the must do in Seoul is to eat. There is so much good food.
    Jjim dak & Kal guksu in Myungdong are my fave!

  217. Sunel

    January 4, 2011 at 8:03 am

    South Korea is a beautiful country with beautiful people. I'm currently visiting my sis here and we checked out a few video's that gives you all these insights to pure korean food. Check out the link and explore them.

    Enjoy Seoul!

  218. tobyansen

    January 4, 2011 at 8:09 am

    yeahh!! ever since i moved here and saw the amazing korean style, i've been wondering when you'd get with the program, and now here you are! it's freaking cold — bring your earmuffs. can't wait to see all of seoul's gorgeous men and women gracing your blog… and yeah, go to hongdae and cheongdam. you will be amazed!

  219. brenda lee

    January 4, 2011 at 8:30 am

    I'm a Korean living and working in tokyo. I love street so much and I'd love to show my best place in Seoul.
    Although most reference is written in Korean but I think you can image the place/area through many photos.
    If you need more specific info, tweet me! ( @champselysee ) Have a great time in Seoul!

    # saesori mulsori (korean traditional style cafe)
    Seoul is a bustling metropolis, but only 30 minutes by car from the kangnam area, there seems to exist in a different time altogether. The quiet and exotic atmosphere seems to turn back time.
    I think you really like the korean traditional cafe , saesori mulsori.
    address : oyadong 278, sujung-gu, kyunggi-do
    tel : 031-723-7541
    map :
    reference :

    # suyounsanbang (korean traditional style cafe)
    address : sungbuk-dong 248, sungbuk-gu, seoul
    reference :

    # jaha sonmandue (korean style kyoja restaurant)
    address : buamdong 245-2, jongro-gu, seoul
    tel : 02-379-2648
    reference :

    # hansunja sonkalguksu (korean style men restaurant)
    cheap but delicious market food
    address : namchang-dong 49, jung-gu, seoul
    tel : 02-777-9199
    reference :

    [antique/flea market]
    # hwanghak-dong antique/flea market
    reference :

    [camera street]
    # choongmuro
    This area is famous for many camera(film & digital camera) shops and processig laboratories

    [specific street I love]
    # Buamdong
    a good place to take a walk
    reference :

    [fashion street]
    (1) chungdam-dong Garuso-gil (near Sinsa train station)
    This place is where you can find all the designer boutiques, Korean fusion restaurants, wine bars, and cafes with art galleries all around. You will find many fashionistas.

    (2) hongik university area
    a cool & unique fashion place. This area is famous for indie bands' live concert, night life, weekend's flea markets, and bars.

    (3) Dongdaemoon
    good area for younger fashion styles. you would go late at night.
    Great street food and cheap clothes and accessaries (especially night or weekend)
    famous shopping mall : doota, migliore

  220. Mymelstarbucks

    January 4, 2011 at 8:47 am

  221. Anonymous

    January 4, 2011 at 9:17 am

    i've being your fan since 1years ago.
    i usually visit your blog.almost 5times a week? yeah
    love your photo's mood,quility.(all of it)

    i'm so glad to hear that you'll visit korea!!!!!

    i hope you visit
    1.HONG DAE
    3.AP GU JUNG
    and recommends these national foods
    1.sam kyup sal(korea syle grilled pork)
    2.Dduk bok ki(hot rice cake.very nice you can see it everywhere on street)

    i really hope you have a great days in korea!!

  222. fourwd87

    January 4, 2011 at 9:22 am

    Gosh, I am korean and i didn't expect you to visit seoul but finally! I cannot wait to see your pictures of seoul!

  223. Paul

    January 4, 2011 at 9:33 am

    You should stop by Dongdaemun station. Not the most fashionable place in Seoul, but if you want to see a place where there are dozens of people in eyesight packing around giant reams of fabric across their packs, that's the place.

  224. perdukistan

    January 4, 2011 at 9:38 am

    hi, i've been to seoul 10 years ago so the scene will be completely different. on the other hand i will be in florence on jan 12 to "model" for fabio quaranta the weird fact to that matter is that i'm a senator in Italy (sorry for the horrible photo hope to see you there. ejoy south korea

  225. Sophie Mhabille

    January 4, 2011 at 9:39 am

    Seoul is the best place for streetstyle, you will like it. Happy new year

  226. Olya Nikol Pishcheva

    January 4, 2011 at 9:42 am

    Happy New Year, all the best for you ~

  227. korean

    January 4, 2011 at 9:42 am

    ★ welcome to South Korea ★

  228. xoxo

    January 4, 2011 at 9:55 am

    check out insadong. that should be pretty interesting :-)


  229. Saldb

    January 4, 2011 at 10:06 am

    Seoul is a very fashionable place as you know and readers pointed out. I also suggest taking the subway to see how people dress for work.

    You should also visit the COEX mall to see maybe out of towners

    Rodeo Road is a good place too to walk around.

    the best clothes shopping i found (price/quality) is at the East Gate shopping district – i think everyone pointed that out already. Remember to haggle.

  230. SOTA

    January 4, 2011 at 10:16 am

    -garosugil/beautiful cafe
    -samcheongdong/great food, good view
    -hongik university!!!/fashionable street
    -insadong!!!/traditional street of korea
    -myungdong/famous shopping place
    -Cheonggyecheon/a small but pretty stream in the middle of city
    -riverside of the Han River/a great driving course along the river(in the evening!), 23 different beautiful bridges offer a great scenery

    wish u have a great time in Korea!

  231. Anonymous

    January 4, 2011 at 10:21 am

    i would definitely suggest Chungdam-dong, as it is where a lot of the fashion is… also apgujeong-dong would also be great, with a lot of young people roaming around…there is a "Rodeo street" in the middle of apgujeong (obviously from rodeo drive) which is a hub of young people. for a more traditional look, myeong-dong or insa-dong would be great

  232. the archiver

    January 4, 2011 at 10:28 am

    is AMAZING!!!!!!!!!!!!!!!!!!!!!
    I would recommend Rodeo Street in Apgujeong.
    Alot of hip, young, fresh vibe springing up in rodeo!

  233. theblackshucks

    January 4, 2011 at 10:51 am

    Head to Hongdae, it is a uni district with a arts Uni. There's also Ewha Women's Uni to check out.

    Hope to see some nice pictures!

  234. j

    January 4, 2011 at 10:54 am

    if you go to hongdae, please check out my fave cafe, general doctor.

    say hello to the owners/baristas/doctors there, they speak english. also, say hello to the kitties that lounge about, and be sure to try their food/drinks. they are all good.

    and you absolutely MUST see youkyung and her friends swing-dancing on sunday!!! a very good-looking group of stylish people :)

    i miss seoul!!! and i'm very much looking forward to your posts. thanks for choosing to go there!

  235. Anonymous

    January 4, 2011 at 10:59 am

    Monocle just had great and unique design and shopping recommendations in their second most recent issue.

  236. Sarah Aubrey

    January 4, 2011 at 11:20 am

    I recommend Insadong – it's a beautiful neighbourhood that houses antique tea houses and cobblestone roads. You're bound to find the most interesting (read: least affected) fashion there.

  237. Jin Sun

    January 4, 2011 at 11:39 am

    forget myong-dong. too touristy, i would say. You have to go to:

    - Garosu-gil
    - Samchung-dong (this is a must)
    - apgujung/chungdam

  238. Anonymous

    January 4, 2011 at 11:42 am

    Are you coming to Seoul?
    Amazing! I am a huge fan of your photos and recommend you visit some places here.

    1. Shinsadong Garosookil : there are a lot of stylish and skinny girls and so many cozy cafes.

    2. Chungdamdong : you see some people in seeking luxuary look.

    3. Hongdae : near Hong Ik University, you gonna see young trend setters and unique style people and many hot clubs, esp. on Friday night

    4. Itaewoon : many foreign people live there, many exatic restaurant located – tai, french, vietnam, italian…

    5. Myungdong : this place is famous for Japanese and Chinese visitors and many road shops located.

    6. Insadong : many shops for Korean traditionals and there are some cafes for Korean traditional tea.

    And recommend you to visit some old temples in the city – such as Kyungbookgung, Ducksoogung,,

    Seoul is very eccletic ? – mixted up old and new – city and hope you really enjoy trip to Seoul :)

  239. Anonymous

    January 4, 2011 at 12:03 pm

    definitely need to go to apgujeong + karosoo-gil are going to be the chic, designer fashion and myungdong/hongdae will be the hipster, artsy, trendy fashion


  240. Roxy Te

    January 4, 2011 at 12:11 pm

    Oh I visited Seoul for the first time this past summer and fell in love! Seoul style is so creative! Def go to Myeongdong- a jam packed shopping district and if you like exploring a la Anthony Bourdain go to the Noriyangin seafood market! It was so fun seeing all kinds of sea creatures! hmmm wonder if my stylish brother who teaches English there will end up Sartorialized ;) Bon voyage!

  241. Bonita

    January 4, 2011 at 12:13 pm

    Samcheong-dong is really nice! My Korean friend brought me there and I absolutely loved the mix of old and new!

  242. Ruda

    January 4, 2011 at 12:18 pm

    Seul is a amazing city. Frankly I love Korea and I am waiting for your photos. You will have great time there.

    Happy New Year!!!

  243. Anonymous

    January 4, 2011 at 12:28 pm

    The usual suspects have been identified. I grew up in Korea, and I have to say, Korean fashion is pretty lame. Shopping is awesome, because they knock off trendy stuff incredibly quickly and sell it for dirt cheap prices and in small sizes (think Zara, but cheaper with an even faster turnaround), but street-fashion wise, it's either boring parroting of international haute stuff or the weird Asian style, which is always too cute, too prissy, or just plain weird (or a combo of all three). I'd be interested to see what the Sartorialist shoots in Seoul.

  244. Koon

    January 4, 2011 at 12:41 pm

    What a great news!
    I'm so thrilled~
    I wish I could see you~
    [email protected]
    If you need me with any thing…

    my recommendations are…

    1.Myung-dong leads the trend of street fashion. you can see many other tourists as well. If you look for luxurious places like 10 corso como, however, Ap-goo-jeong is better for you.

    2.Hong-dae, where music & art people hang out. There are various unique vintage shops.

    3.Lee Young-hee is a designer who only designs Han-bok and has shown her collection in Paris, Han-bok is Korea's traditional clothes. Dam-yeon, Kim Young-seok, Vin collection, Kum-dan-je, Dong-lim Museum, Chung-bon Art Gallery would be great to see Hanbok, too.

  245. MNLg

    January 4, 2011 at 12:52 pm

    cosign on Hongdae as an interesting spot. For me it had the most engaging street art and storefronts.

    Also cosign Itaewon Market as an interesting place to shop and take pictures.

  246. Kate

    January 4, 2011 at 1:12 pm

    My brother went there for 3 months and absolutely loved every minute of it. Apparently their underground is amazing- 10 times better than England and NY.

    Wish I could be there!

  247. thwany

    January 4, 2011 at 1:16 pm

    as a fellow nyer who just spent 6 months in korea, here are just a few of my personal notes on seoul:

    1. apkujeong: plastic surgery capital of the country. if you ride the subway there, don't be surprised as you're bombarded with graphic plastic surgery ads plastered at the station. there's also a very large street there where most of the plastic surgery places are located, and that's an interesting thing to check out. this is also a very rich neighborhood so you'll see people wearing some great designer clothes. the nearby Galleria mall is one of the most well-known and expensive places to shop as well, so if you can i'd stop by just to check it out. the building of the Galleria mall is also very beautiful, definitely more so at night because of its exterior.
    2. sinsa station Garosugil Street: this is one stop away from apkujeong, definitely recommend checking this place out. it's one of the newest and trendiest areas of seoul and has tons of small shops and great restaurants. you should be able to find some young kids with great style here.
    3. myeungdong: very commercial shopping area. mostly generic stuff and overcrowded with tourists. i'd avoid it with your life.
    4. hongdae: MUST CHECK THIS PLACE OUT. this is the area with korea's #1 art school, so it has a really great mix of eclectic and interesting people. there's also a countless number of great cafes and restaurants as well. i'd say this is comparable to the east village of seoul. i'm pretty sure you'd get tons of great shots here.
    5. hannam-dong: up and coming neighborhood with a new flagship commes des garcon store that is worth checking out.
    6. doosan park: also another rich area with lots of shopping and the hermes and rick owens flagship stores.

  248. Hyunmin

    January 4, 2011 at 1:29 pm

    Drop by our bar! Mattia bar e cucina in sinsadong garosoo gil!

  249. Anonymous

    January 4, 2011 at 1:39 pm

    Apgujeong or Garosugil are polished and rich but the chances are high that you'll just see the bunch of people admiring Gucci, Prada or other designer house in a rather boring way. Hongdae is mecca of alternative and young style, however this boom led to commercializing in past 5 years. But I gurantee you that you'll still come across the extraordinary and alternative style. If you could, it'll be interesting to go to the 'poor' area like Shinlim (or Shillim) where teenagers with lower half of socio-economic background gathering. You'll see the true contrast to Apgujeong although these district are reachable within 30 mins with subway.

  250. Anonymous

    January 4, 2011 at 1:57 pm

    You are kidding me. Right when I left Korea. However, there is one and only place you should go and it is Hongdae (Hongik University, or something spelled like that). I guarantee you fashion pictures there.

  251. Anonymous

    January 4, 2011 at 2:03 pm

    I always love the Marais district in Paris.

  252. Anonymous

    January 4, 2011 at 2:37 pm

    You're coming to Korea?! As in you're here right now? You should most def have a meet and greet session with your fans here =D I'm sure it would be much appreciated. Insadong has a fun & interesting mix of the old and new Korea, in my opinion. I just discovered an art gallery+traditional cafe there tonight – It's called Kyung-In Art Gallery. They run a pretty spacious cafe inside a slightly modernized traditional wooden house with a beautiful garden, and they have lots of pretty details inside.. if that's anything you might be interested in. Seems like people have already covered all the major hotspots – hope you have a great time in Korea!

  253. Tjark

    January 4, 2011 at 2:39 pm

    I just recommend Gangnam-gu, south of the river. The quarter is so european with great upscale shops (like Hermès, Paul Smith and so on) and good restaurants. I saw so many well dressed people there. Moreover I like the Bars and Clubs there….

    here are some pictures, but the blog is in German.

  254. Anonymous

    January 4, 2011 at 2:51 pm

    Your timing couldn't be better! If you're looking for fashion in Korea, make sure you check on GD&TOP.

  255. Gallicize

    January 4, 2011 at 3:40 pm

    Check e-mail. I sent my 24 years Seoul experience with a e-mail.

  256. Sun Kim

    January 4, 2011 at 3:47 pm

    I am originally from Seoul and lived there a few years ago. It is definitely one of my favorite cities for fashion. I would walk around the Dosan park, near the Hermes store and the Chungdam-dong neighborhood, south of the Galleria department store.

    Looking forward to the photos!

  257. Miranda

    January 4, 2011 at 4:04 pm

    Garosugil and Hongdae are the two must-visits. They're rather urban locations.

    This probably seems like a strange recommendation–but I think that, if you are looking for someplace with a wholly different, quiet ambiance–Incheon is the place to go. I've only passed by there by bus through the bridges, but I'd never seen any place with an ambiance quite like it. Gray. That's what comes to mind when I try to describe it. In a quiet and calm way.

  258. Anonymous

    January 4, 2011 at 4:05 pm

    YAAAAY!!!! I haven't been to Korea in more than a decade and have been meaning to go but you know how life goes. I've been keeping up with the culture/trends/lifestyle there though (through the internet and updates from the family). Not sure if you'll get to travel outside of Seoul but I'd definitely try to visit the countryside. They also have amazing temples. I also think it'd be cool to get some shots of the modernization/redesign of the "hanbok" (traditional korean attire) and how it's being incorporated into everyday wear. You'd see this mostly at restaurants as many use the "hanbook" look/design in their staff uniform and some people actually wear this on a daily basis, though it's more common amongst the older generation. I believe there's even a museum dedicated to the hanbok that you may be interested in visiting?

  259. Erik from Antwerp

    January 4, 2011 at 4:06 pm

    I've had dinner in Grill H restaurant, on top of the Bentley shop in Seoul, for sure the best place I ate in Asia!
    In that neighborhood, You will find some nice department stores.


  260. Anonymous

    January 4, 2011 at 4:27 pm

    Hongdae/Hongik University

  261. hdsfdf

    January 4, 2011 at 4:39 pm

    Hey You should visit around Hong Ik University! The uni is the most famouse school of Art in Korea. and Sinsadong also apgujeong dong! and insadong! I recomended you to visit also Meyongdong and Dongdaemoon for shopping! all those placese you can easily find to shopping and nice restaurants and cafes! also if you have a time you should visit to Han River:) Hope you have a good time in Korea!

  262. Anonymous

    January 4, 2011 at 6:09 pm

    If you find time to sneak away from Myeongdong in downtown Seoul, there is a really interesting outdoor market called Nam dae mun. The colours and smells of this place are most memorable.

  263. J. Cliff

    January 4, 2011 at 7:22 pm

    This is kinda crazy.

    I was heading to your site to beg you to come to Seoul…and look, you are!

    All the good areas – Sinchon, Meondong, Apgujong, Hongdae, Edae, Gangnam – have been mentioned.

    If you need a guide – let me know. I am happy to help and I know plenty of your Korean readers who could show you a thing or two.

  264. Anonymous

    January 4, 2011 at 7:25 pm


  265. Máximo

    January 4, 2011 at 7:29 pm

    My recommendation is that you should come to Barcelona! If you plan to do so I'll recommend you plenty of cool spots to shoot and have fun!

  266. the dressmaker

    January 4, 2011 at 8:40 pm

    just keep on doing what you're doin..

  267. Lane

    January 4, 2011 at 9:29 pm

    Dong-Dae-Moon is most biggest market place for fashion, there is no famous brand but this place always busy and change so fast. sometimes, lucky days, we can find awesome times on the other hand, there is nothing you are interested in.

  268. Anonymous

    January 4, 2011 at 9:33 pm

    Sinchon area: Near to 3 main universities, Sogang, Ehwa Womens University, Yonsei.
    Shinsa Dong
    Insa dong: Korean traditional craft store
    Seoul City Hall, with all the public employees and financial district

    Have fun, Seoul is my city!

  269. mlbangkok

    January 4, 2011 at 10:42 pm

    I always enjoy that city, lots to see and do. Stop by Namdaemun Market great local venue

  270. Anonymous

    January 4, 2011 at 11:08 pm

    south korea is so awesome :-)
    You know there are many hot people in korea. I think you should go chung-dam street. you can see the high quality fashion in there. hav a nice pic in korea -!

  271. Anonymous

    January 5, 2011 at 12:16 am

    For Historical & Culture & Art
    - InSaDong & Buk-chon (North Village), it's near the An-Guk Station, start visit by Bukchon Culture Centre (behind Hyundai)
    - While he's there, also walk around GwangHwaMun area — the newly developed GwangHwaMun square and the newly refurbished GwangHwaMun Gate makes nice place for photo. You must visit one of the palaces – I recommend either GwangHwaMun or Secret Garden
    - Walk around GwangHwaMun area — a place called SamCheongDong (good food, interesting shops, very cool), Also an area full of art galleries. Very interesting to walk along the small streets.

    For Sceneries
    - Go to NamSan (walk around Hyatt, walk up Hyatt if he has the energy, hike behind the Shilla Hotel to find the hidden ancient fortress walls. Go at night to take some really lovely shots)
    - Take a cable up up to Seoul N Tower. Get a view of Seoul
    - Go up the 63 tower in Yeouido. Nice art / photography exhibitions + a great view of seoul
    - For sunset view: take a hike up Naksan. Sun sets about 4.45 / 5pm in Winter

    For High end and modern + shopping
    - Go to CheongDam – high fashion, interesting view of the fashion, check out Mue for eg. Take a night shot of Galleria hotel. Very nice
    - Around CheongDam, there's an area called DoSan Park. Very nice area to enjoy afternoon coffee. Visit the Hermes Shop & take a look at Platoon (artist corner)
    - MyeongDong: young fashion, very energetic. Visit the 4th and 5th floor of Noon Square for cool young designer selects
    - HongDae: Student night life: hong dae is famous art university in Korea and the area around it is filled with interesting little shops.

    For Clubs and Night life & food
    - ItaeWon : high end, go JJ bar at Hyatt, for mid end: suggest Geoko Bar right opp Hamilton Hotel. For food, try the italian restaurants dotted along ItaeWon street
    - Woo Bar at the W hotel
    - HongDae: nice Jazz, very young and energetic
    - Night shopping at Namdaemun (Doota 6th and 7th floor all guys fashion)
    - Karo-Su-Gil: near Sinsa Station, great for good food and good restaurants
    - Gangnam: nice heavy metal & rap pubs/ clubs (bring ID or they won't let you in)
    - Bangbae: this is the french town of Korea. Good for a weekend brunch or coffee

    There you go … perfect!

  272. foog

    January 5, 2011 at 12:18 am

    You gotta visit Jeong-dong-gil

  273. 정준

    January 5, 2011 at 12:32 am

    Dear Schuman,

    Welcome to Korea. I'd have a time with your interview for coming AnOther Magazine Korean Edition.


  274. Anonymous

    January 5, 2011 at 12:46 am

    check the official site of Seoul City first!

    Pls do check following spots:

    For traditional market, lots of commercial action, Namdaemoon(SouthGate)market

    For traditional culture, BoogChon HanOk Mahul(North Village of Korean Traditional Housing)

    For fashion trend, Myungdong, downtown of Seoul, Apkujungdong and Chungdamdong for fashion, young people, lots of worldwide premium brands flag shops

    Need more help pls let me know…[email protected] or 010-4787-9203 Jesse JK Kim

  275. Anonymous

    January 5, 2011 at 12:55 am

    I'm Korean and interested in your blog. In Korea, there is a blogger like you. He lives in Seoul and has nickname,Korea gentleman. I recommend him and leave his blog address.
    Good luck! You should contect him.

  276. Frankie

    January 5, 2011 at 1:06 am

    Do not go to Myeong Dong area, too many tourists and commercial.

    Instead go to Cheong-dam dong and Apgu Jeong. You find fashionable cafes and shops and boutiques.
    (Milano -10 Corso Como and Boon the shop are there)

    be aware of the cold!

  277. Anonymous

    January 5, 2011 at 1:12 am

    hot, cool, fun place pictures & infomation->
    stylefish blog

    only korean

  278. iris

    January 5, 2011 at 1:35 am

    you should definitely check out dong-dae-moon. This is one of world's largest fashion district. They have clothes, accesories, trims, buttons, fabrics and everything. I strongly recommen you visit the night life. Go there at 10pm shop all night long and finish your day with street foods-I recommend, street french toast- and head back to your place 6 am in the morning. THE BEST WAY TO SPEND YOUR NIGHT WAYYYYY BETTER THAN CLUBBING!!!! contact me for more @ [email protected] or

  279. Anonymous

    January 5, 2011 at 2:08 am

    I'm always dreaming that moment.
    The Sartorialist in Seoul, South Korea!
    Korea is very special place!
    Good luck and wellcome!

  280. Anonymous

    January 5, 2011 at 2:19 am

    Pick up the LUXE Seoul guide! Or download it to iPhone it's got all the best chic and cool recommendations!

  281. bloggerofwrath

    January 5, 2011 at 2:31 am

    Wow! This doesn't have to do with clothing but you should go to that place where they shot the house of Cruel Temptation or Coffee Prince! Everyone loves Korean Dramas!!

  282. perfume2117

    January 5, 2011 at 2:45 am

    try korean traditional housing area
    it's called '한옥마을' in Namsan.

    10 corso como in CHEONGDAM
    Leeum Museum in ITAEWON

  283. HUN LEE

    January 5, 2011 at 3:06 am

    Welcome to Seoul Scott!
    I sent you an email.
    Check out and give me a call.

    Joel also know my number.


  284. georgiegrrl

    January 5, 2011 at 3:25 am

    My best memory of Seoul is Insadong, pretty hand made paper stores with a vintage Asian feel.

  285. Sunny_Seoul

    January 5, 2011 at 3:35 am

    Yes! Garosu-gil!
    +Apgujung, Chungdam and Hong-dae area. And also Ewha Womens' Univ.
    I think the small road to Galleria (department store)east to west is nice place to take a picture.
    At Myung-dong, you will meet only Japanese ladies. :)

    And WELCOME!~

  286. Anonymous

    January 5, 2011 at 3:55 am

    Wow, I can't belive that you're coming here. Welcome :)

    I recommend you looking around

    1. Samchunng-dong (it's located near Palaces like Gyeongbok-gung and helpful to see what's traditional)

    2. Myeoong-dong (like many of those mentioned, it's full of fasion)

    Can't wait to see your pics of Seoul.

  287. Anonymous

    January 5, 2011 at 5:10 am

    i hope i'll be able to find you in here seoul:)

  288. karenin

    January 5, 2011 at 5:26 am

    Welcom to South korea~!!
    I love Hongdae street fashion ^^

  289. Anonymous

    January 5, 2011 at 5:37 am

    Happy New Year!
    Welcome to Korea. Karosu-gil, a street located in apkujung area is a good place to start. Dosan-gong won
    area near Hermes and also Chungdam-dong are nice. Hope you have a nice visit. :D

  290. Anonymous

    January 5, 2011 at 5:52 am

    I love Seoul! God bless the Koreans. Without them I would have lost my sense of style.

  291. Bona

    January 5, 2011 at 5:56 am

    most people say Myeongdong is a pretty nice place,
    BUT! dont listen to that. I mean, myeongdong is always crowded with only tourists. the real korean rarely goes there. The only gorgeous shop in Myeongdong is "A-LAND"
    In order to catch up fashionable people, Hongdae(Hong-ik university)'s neighborhood is quite nice place. And also Shinsadong Garosoo-gil is recommended. Last but not least, you won't regret when u go to Itaewon.

    Looking forward to u at Korea sooooooo much!

  292. Anonymous

    January 5, 2011 at 6:18 am


    also the coolest place i always hit up when im there is Ccottddang 꽃땅 in hanamdong right off the itaewon strip there is a cafe and gallery. where all of the younger artists are hanging out now run by the group part-time suite &c

  293. Lady OGA

    January 5, 2011 at 6:59 am

    I belive Myondon is young korean town.
    My recomends are "Gangnam-gu(강남구)" and "Apgujeong(압구정)".
    There are like Omotesando(Tokyo).

    You should try "toppoki" at a stand.
    You can eat toppoki everywhere at a night stand.

    I hope you like it!<33

  294. gmacq

    January 5, 2011 at 8:16 am

    Suggestions fr a New Yorker now living in Seoul:

    Myungdong to check out the younger generation. They're out in droves, styled to the hilt, brash and fearless.

    Hongdae for the artsy/hip hop wannabe crowd.

    Karosoogil and Chungdamdong for the glitz/trend/label-obsessed and most straight-nosed Koreans you'll ever see.

    Dongdaemoon or Namdaemoon markets for the 24-hour shopping and the crazy ahjummas.

  295. Anonymous

    January 5, 2011 at 8:18 am

    samcheon dong for the great galleries.

    if you can only go to one place, myungdong or the new Times Square mall in Youngdeungpo on the wkends.

    and you must must must try Korean pork bbq…. samggukssal & soju.

  296. eun-song

    January 5, 2011 at 9:04 am

    Hi, I'm EunSong.
    It's a great surprise that you coming to Seoul where I live.
    I've been visiting your site since I picked up you book at Shakespear&Co. in Paris. Awesome isn't it?
    I love your photos cuz I can feel that you adore and care about the object(something or someone) in your pics. It's like a gift you're giving out to people around the globe.
    Be sure to bundle up as it's going to be really cold from tmr.
    Have fund in Seoul:)

  297. Anonymous

    January 5, 2011 at 9:39 am

    WOW S.K is very dynamic! People are very friendly to White skins.
    IN SA DONG is most traditional place i think. Oh, Myung dong is most hottest place indeed. You'll find most weird Korean and just normal non-koreans from e tae won

  298. Anonymous

    January 5, 2011 at 9:49 am

    Book Chone(this is not a real book Ha-Ha) You have to get there! It is soooooo great place! You can get some information!

    Please enjoy Seoul!

  299. eunyoung

    January 5, 2011 at 11:57 am

    hi, I'm korean, your fan in South korea.

    Myeongdong is the most popular shopping area.
    Asian's favorite shopping tour place.

    Hongdae, near Hongik University have all fashion style.
    This area is creative,art and very intersting!

    Insadong is tranditional culture area.
    This area have both
    normal style and tranditional style.

    welcome to South Korea! ^^*
    have a good time!
    I wish your visit is happy!

    And I want to see your photo!

  300. Sue

    January 5, 2011 at 12:07 pm

    Oh! My! GOD! You're coming to Seoul! Welcome!! It's really good news for me. I've been a big big fan of you since…almost the start of this blog.I've waited this moment so long. I really hope that I have a chance to meet you in the street.

    I'm sure that you already got used to these streets' name such as 압구정동 Apgujungdong, 청담동 Chungdamdong, 가로수길 Garosugil, 홍대앞 Hongdae-area, 삼청동 Samchungdong,이태원 Itaewon, 인사동 Insadong, etc.

    If you go to Apgujung 압구정 area, Don't miss two Korean Restaurants, Hanilgwan 한일관, and Gaewhaok 개화옥! Try any menu! You'll love it!

    I can't wait for your update!

  301. Anonymous

    January 5, 2011 at 12:08 pm

    Hongdae (Hongik University on the subway map) is a really nice artsy area because of the art university based there.

    There's also Myeongdong which has lots of shops but I find it very tourist-ee and you'll see a lot of japanese and chinese people around.

    Dongdaemoon area has really interesting market department stores, it gets a bit repetitive but it's nice.

    You'll find very chilled out areas

    Gangnam and Apgujeong has the more upperclass-stylish people and is the more expensive area.

    Garosoosil is a really nice area too. love the cafes!

    There are interesting places at every turn. I always see something interesting when I veer a bit off path.

    Might not be full of people but the areas under the bridges near the river are amazing!

    Hope that helps! Can't wait to see your photos.

  302. Anonymous

    January 5, 2011 at 1:31 pm

    can't wait to see the pix from Seoul! make sure to eat all different types of food! check out a food court in the basement of a nice department store, it will be a nice introduction to the cuisine. coffee shops are fun, and they're everywhere.

  303. Jessica

    January 5, 2011 at 1:33 pm

    Try Apgu
    Myongdong: shopping center with modern style and malls
    Idae: college town feel
    Hongdae: great nightlight, clubbing district
    Gangnam: college students EVERYWHERE, lots of stores, shops

  304. Anonymous

    January 5, 2011 at 1:38 pm

    I am a Korean working in fashion and living in New York for about 9 years but I went to Seoul, Korea to visit my family and friends every year.
    I am very surprised by a lot of cmnts on Seoul.
    You can check most of places which people recommend. But if you are out of time, skip Myeongdong.
    It is very tourist area with just young kids and corporate fashion style ppl who works around that neighborhood. you can only find international or domestic mass production brands and a lot lot of ppl on the street.

    Instead of Myeongdong, I recommend
    1. Hongdea : like williamsburg or east village in new york

    2. Garosoo Gil : like nolita or lower east side in new york

    3. Samchungdong and Insadong : traditional houses, antiques, tea places, lot of traditional souvenirs. Every time I visited Seoul, I went to these places and bought gifts for my american friends.

    I am sure you already got plenty of infos from other cmnts.

    Wish you a very safe trip to Korea and Europe.
    Have fun in Seoul!

  305. Erin Hamelin

    January 5, 2011 at 2:54 pm

    Apgujung! I lived there for 3 months on a modeling contract. Very upscale with lots of cafes and designer boutiques!

  306. Cristina

    January 5, 2011 at 3:02 pm

    The Seoul Folk Flea Market is amazing and there's wonderful shops and interesting people around. Nandemun and Dongdemun markets are nice.

  307. Cristina

    January 5, 2011 at 3:10 pm

    There's loads of interesting people and shops at and surrounding the Seoul Folk Flea Market, which is one of my favorite places in Seoul. Nandemun and Dongdemun markets are nice as well.

  308. Callum

    January 5, 2011 at 3:32 pm

    No question about it… For interesting characters and outfits you have to check out the Night Markets.

    Also keep a look out for the Korean hikers. They love to go exploring in the region, but wear some very 'interesting' outfits to do so.

    For men's accessories check out –

  309. sora

    January 5, 2011 at 3:40 pm

    SO thrilled you're going to Seoul.

    South of the River:
    -Garo su gil (Sinsa subway station)

    -Chungdam dong

    North of the River:
    -Hong Dae (near the Hong Dae subway station)

    -Myung dong

  310. sora

    January 5, 2011 at 3:48 pm

    no need to only visit the "hip" areas of Seoul too, if you explore more older areas of seoul north of the river you might enjoy them as much as the more modern areas…l I personally love to elderly Koreans who still wear traditional country garb.

  311. Anonymous

    January 5, 2011 at 3:57 pm

    boo-ahm-dong and sam-chun-dong are very traditional and yet lovely transitional little areas. The neighborhoods found a nice balance between their own culture this generation's trend. you can still spot traditional korean houses and architecture in these areas and sweet little cafes and shops at the same time.

    eat lots of green tea lattes and tofu based foods!


  312. Anonymous

    January 5, 2011 at 4:27 pm

    the heart of seoul :)

  313. Kat Skull

    January 5, 2011 at 4:41 pm

    I enjoyed Myongdong, but I loved the nighttime shopping district. Malls only open from 10pm-6am!


  314. Anonymous

    January 5, 2011 at 4:55 pm

    I know you've already been to Georgia.. but I really really think that you should visit Athens, Georgia. The downtown area is a really cool, with old brick buildings and different local stores. The style there is original and fresh. It's a really pretty location so…
    Please consider it!

  315. Anonymous

    January 5, 2011 at 7:43 pm

    wow! i'm a reader that has followed you from florida to toronto and…i'm in seoul right now as well!

    i hope you have a great time here! sorry that it's SO cold these days!

  316. Anonymous

    January 5, 2011 at 10:33 pm

    Avoid Itaewon at all costs–what a cheap dump. Like most others have mentioned, Hongdae and Apgujong will provide plenty of photo opps. Insadong is a bit of a tourist trap, but if you venture off the main strip there are some gems to be found. Be sure to get as much Korean food in you as possible–to die for!

  317. Anonymous

    January 6, 2011 at 2:41 am

    From the Champagne Agents in SF:

    The street where the new CDG and Rose Bakery is located had some great little shops and small restaurants. IP hotel is a hip boutique hotel on this street too although the W Walkerhill is pretty amazing. Bear Paw near COEX is the best beef barbeque and the best pork barbecue is across from a big hotel/casino near COEX. There is a great restaurant with a sorbet lettuce salad in Gangnum-gu. Also, ask a local to take you to a Maemil restaurant. It is hard to remember the names of these places, but if you ask the right people they will know. I also had the best time getting lost and taking photos in Insadong. Another source, Wallpaper magazine came out with some excellent Seoul suggestions in their Oct issue. Have fun!

  318. Anonymous

    January 6, 2011 at 2:44 am

    oh yeah and make sure to have a grain drink and you can buy the grain powder at the basement of any high end department store. I am addicted and blend with my yogurt drinks in the morning.

  319. manamono

    January 6, 2011 at 3:06 am

    I love you sartorialist, I am currently in Seoul as well, although sick in bed. you should definitely check out "Myeong-dong", "Apgujung", "Hongdae", "Dong-dae Moon", "Sam-Chung Dong". I got my photo taken at "garosoo gil" by Nylon Magazine, so that place is also trendy.
    But I think "Hongdae" and "Myeong-dong" would be the most interesting/unique.

  320. Jin Kay

    January 6, 2011 at 4:47 am

    YAY Sartorialist is here! enjoy your time here in Seoul! (check out Garosugil, Chungdamdong, Samchungdong, and Hongdae area)


    January 6, 2011 at 5:28 am

    How about Dosan PARK area where Hermes, Rick owens and several other concept stores are located.

    Also there is one really nice Italian restaurant called "The Kitchen" and I am just in front of it.

    My name is PUBLISHED, the concept store, and I welcome you in SEOUL!

  322. Anonymous

    January 6, 2011 at 6:02 am

    i am looking foward to your pic. how about going to hong dae near hong-ik univ. there are so many people who enjoy fashion. most of them are university students. you can feel korean youth!!

  323. Claire

    January 6, 2011 at 7:58 am

    Hi, I'm a business consultant in Seoul, I just got back from Paris today and I saw your post! I'm so excited :) Myeongdong is great but it's too touristy… Samcheongdong area or Hongdae area might be better.
    [email protected]
    This is my email. If you have enough time then I can recommend more place to take good pictures.

  324. Cartas natales

    January 6, 2011 at 9:00 am

    Me gusta, me gusta!

  325. alissa

    January 6, 2011 at 9:16 am

    Yay! I'm in Seoul and I usually hangout in Sinsa or Apgujung/Chungdam for cafes. Also you can find some chic people (Especially on Garosu Street in Sinsa)there. Hongdae is more of fun and artsy neighborhood. For a nice hot chocolate DEBAUVE & GALLAIS in Chungdam, for tea Samchung dong- Cha mashinun dul- Hope you are enjoying it despite the cold weather!

  326. Jenny

    January 6, 2011 at 10:02 am

    You should head to Shinsa-dong Karosu-kil and then to the streets around Hongik University. You can get a glimpse of Korean chic in Shinsa-dong and Korean vintage around Hongik Univ. Enjoy your stay!!!

  327. Noumia's papers

    January 6, 2011 at 1:09 pm

    Happy new year to you !


  328. Anonymous

    January 6, 2011 at 2:58 pm

  329. Anonymous

    January 6, 2011 at 3:07 pm

    I recommend taking public transportation in seoul, its one of the most used metros in the world and the people getting off and on in different stations have a unique taste and feel

    fashionable people getting off at myungdeong station, business people in yeoido, lawyers etc in gyodae, college people around shinchon/hongik station etc..

  330. Anonymous

    January 6, 2011 at 3:15 pm

    Night shopping at Dong-dae-mun market (East Gate) at night time is a must. Don't go during the day time, but instead aim for midnight-2am when it is bustling with merchants.

  331. Alex

    January 6, 2011 at 5:23 pm

    I recommend Samcheongdong! Lots of small art galleries, upscale coffee shops, restaurants and interesting shops. It's also very quiet and has very few tourists.

  332. see1

    January 6, 2011 at 6:57 pm

    HI Scott

    This may be a bit late but here it is anyway.

    I was in Seoul twice this year for shoots and was very impressed by the level of style in the city, I really came away feeling it was a city on the rise. I really liked the men's very fitted tailoring that I saw there and came home with some interesting pieces. People dress up there more than down. The women were in 4-5" heels or converse, nothing in between .

    I hung out and people watched, met friends and made new one at Coffeesmith just by the Sinsa Station, it's on Garosugil. I was there in May and September so it may not be as conducive to people watching as it was but I liked the forward vibe of the crowd.

    It's a wonderful city with cool, friendly people, I am sure you'll have an amazing time and I look forward to seeing what you shoot while you're there

  333. Anonymous

    January 6, 2011 at 7:15 pm

    BIG WELCOME to the Sartorialist!!!!
    Hope Seoul's best is out and about even in this freezing weather to greet you!!


    January 6, 2011 at 8:40 pm

    Welcome to Seoul. Head to the shinsa and Apujeong areas in Kangnam to see beautiful people with uber-chic style. Wander around Hongdae to look at young hipsters. Myeongdong is great for overwhelming shopping. The upscale clubs in Seoul (Club Answer and Eden are best) are great for people watching and of course dancing. You must be taken out for bbq, shabu shabu and soju. Korea is all obout hard work and extreme pleasures. Enjoy your trip.

  335. Minnnnnnnnnnnnn

    January 6, 2011 at 9:28 pm

    You must come to Apgujong Raum! Its right next to Piccolo Eo (Amazing Italian gourmet around this neighborhood) and Raum is a newly opened select shop that many korean fashionistas visit these days. It's truly a gem!

  336. Anonymous

    January 6, 2011 at 11:08 pm

    SAMCHUNDONG! Not as commercial as myungdong and beautiful! the mix of old korean architecture is a must and very cool vintage shops, galleries and caffes!! ENJOY~

  337. derek

    January 7, 2011 at 1:38 am

    oh I can't wait to see what you find in Korea!!!

  338. Anonymous

    January 7, 2011 at 1:40 am

    just a little tip of advice… make sure you are with someone who can speak english. it is very likely they might get scared away for not understanding english.

  339. Anonymous

    January 7, 2011 at 2:29 am

    Don't miss chim-chil-bang..Korean sauna with body scrub..One way to refresh after a busy day!


    January 7, 2011 at 9:04 am

    Hi! My name is Tina SOOKYUNG PARK. I'm from Seoul. I've heard the news you will be visiting to seoul from Beanpole and read your updates too. So I have been visiting your blog to recommend hot place which you are asking for. I've been living in Banpo2-dong since I was 12. It is located in Kangnam which is including fashion hot place;Apgujeong, Chungdam and Sinsadong etc. In addition, I want to tell you other hot place that hasn't well known to foreigners. It is Seoraemaeul which consists of Frenches. Because it is officially French village and these days most of fashion people are stepped by so muchhh! So I think you can take a GORGEOUS street picture in there. Always I've been keeping on looking your pictures. Hope you have a good time in seoul and HAPPY NEW YEAR :))) Thank you.

  341. miss d

    January 7, 2011 at 9:13 am

    contact me!!! i will take you on a tour!! [email protected]


    January 7, 2011 at 9:37 am

    Hi! My name is Tina SOOKYUNG PARK. I'm from Seoul. I've heard the news you will be visiting to seoul from Beanpole and read your updates too. So I have been visiting your blog to recommend hot place which you are asking for. I've been living in Banpo2-dong since I was 12. It is located in Kangnam which is including fashion hot place;Apgujeong, Chungdam and Sinsadong etc. In addition, I want to tell you other hot place that hasn't well known to foreigners. It is Seoraemaeul which consists of Frenches. Because it is officially French village and these days most of fashion people are stepped by so muchhh! So I think you can take a GORGEOUS street picture in there. Always I've been keeping on looking your pictures. Hope you have a good time in seoul and HAPPY NEW YEAR :))) Thank you.

  343. Yuna Lee

    January 7, 2011 at 9:38 am

    OH, MY, GOOOOD!!
    R U really live in Seoul?
    I'm your big fan!

    I hope..taken a picture by u.kkk..
    where a u? where do u works in seoul? Wherever I'll go to u
    (Just kidding~~~~ Don't be scared~ haha *^^*)

    I wish your good works in here
    And pray the weather is getting warmer. It's too cold now so nobody at street..ㅠㅠ

    Anyway, have a good day with korean~ and when u return to seoul? call me! I prepare YSL, PRADA, ISABEL MARANT…..and….ZARA?? haha
    (It's a joke too~ sorry-_-;;)

    Stop talking nonsense, Come to the point~
    Really wellcome to seoul, we love u!

  344. Anonymous

    January 7, 2011 at 1:09 pm

    you should definitely visit hongdae, myungdong, and yundae. these are hot places to find young people and wherever they are, the fashion and night life is lively. hope you enjoy seoul!

  345. Anonymous

    January 7, 2011 at 1:56 pm

    Hi Scott & Happy New Year 2U2 & Garance!
    I do not know if you are still in Seoul but I hope you had a chance to visit In Sa Dong – it's a cool little shopping district where you can find antique Korean artifacts, great tea selection & particularly I love to go there to finds traditional jewelry designs, fabrics and paper goods like writing paper, wrapping paper, etc. – all made of rice paper the traditional method and hand-made…
    Otherwise, the city has become just another busy city like Hong Kong, Singapore, Tokyo, etc…it is sad that they have lost their identity.

  346. Sanghee

    January 7, 2011 at 7:41 pm

    don't forget to visit Ewha womans university when you go to hongdae. Its 2subway stations away, but its pretty close, so you can walk. (maybe not, depending on how well you cope with the Korean winter wind.) the school is known for its fashion since its an all womens school. i noticed that many people suggested great places, but to pick the two, i think hongdae area(hongik university, yonsei university and ewha university) and sam chung dong is a must go.

    in sam chung, you will find galleries and nice places to take photos. you will see many people taking photos, since the sam chung area is where the old part of seoul is left. the sam chung area is also within walking distance with insadong(the traditional area where people are talking about) and korean traditional house district(hanok-mauel), so pay that a visit!

    garosoogil is nice too, but make sure you walk into the alleys and not only stay on the big main street.

    also, no one mentioned, but visit sunyoudo gongwon(sunyoudo park). i bet its freezing, but its worth going during the night when all the lights are up. i am sure you have people helping you, so consult with them and see if its worth going! :) enjoy your time in Seoul. I hope its worth the winter 'breeze' and ill be looking forward to your photos!

  347. Anonymous

    January 7, 2011 at 9:57 pm

    Scott, just to clarify, Koreans spell the same things in different ways in English. (e.g., "Garosu-gil" and "Karosoogil" are the same thing). They usually use "G" and "K" interchangeably so don't pay too much attention to spelling, people are writing out the sound of the word if that makes sense. I know it can get confusing! :)

  348. Anonymous

    January 7, 2011 at 9:57 pm

    hi there! you should definitely take pictures in the subway. it's interesting to see the fashion people wear and they're all sitting/standing/sleeping/texting/pushing/ignoring/talking to their friends…

    If you have time, you should take the KTX train to Pusan. In Pusan, there are such wonderful outside markets where they sell seafood, meat, vegetables, clothes, etc. You can get lost in Bujeondong Market because it's like a maze!

  349. YeongMin Shin

    January 7, 2011 at 10:05 pm

    Sounds Cool!! Then you should go to Garosoo-gil, Apgujeong. Those have many cozy, and gorgeous restaurants, cafes, and shops. Also go to near Hongik Univ. You might feel that those two places are different, but you will like both of them:) Enjoy your trip!!

  350. Anonymous

    January 7, 2011 at 10:52 pm

    i love korea…<3

    one tip: if you want to find cheap but fashionable clothes, try getting off the metro stations ended with "University"….you will find shopping streets near the stations and i love them….


  351. circlesvstriangles

    January 7, 2011 at 11:24 pm

    If you are to shop, I would suggest hitting up the wholesale shops in Dongdaemun area. Doota is expensive and is usually where foreigners shop. However, if you shop with a Korean or a foreigner who speaks Korean, they can get you discounts.

    Also, after midnight, the wholesale shops have good prices.

    Sinsa-dong, Apgujeong, Hongdae, and Iwha are the trendy areas. Gangnam is one of the more expensive areas, kind of like the Beverly Hills of Seoul.

    Also, there is a cozy cafe in Kondae called Cafe 4B.

    Hope that helps. Enjoy your time in Korea. It's a wonderful place.

  352. Anonymous

    January 7, 2011 at 11:57 pm


    You will be able to find many international students as well as natives who are well dressed in these two places.

    You will be able to find classic looks here. People will have unique styles.

    Very much like the NYU scene in Manhattan. Lots of college students and international scene.

  353. Jenny

    January 8, 2011 at 12:00 am

    I am so glad that you're in Korea!!! Do you need an assistant or a tour guide by any chance?

    I hope you've made your way to Ga-Ro-Su-Gil in Shin-Sa-Dong, Chung-Dahm-Dong, Hong-Dae University, and Myoung-Dong :)

    Safe travels and stay warm!

    Jenny Yi

  354. Alicia

    January 8, 2011 at 12:48 am

    I live in Seoul so if you want help let me know! Id gladly show you around ^^

    [email protected]

  355. Lorie

    January 8, 2011 at 1:46 am

    I definitely recommend Apgujung. It's filled with cafes and stores — most, if not all, I find quirky (in a good way!) and memorable.

    No other place comes to mind besides Myoungdong and Insadong, which are places mentioned many times among your comments. Though I must say, the subway suggestion(s) seems like an AWESOME idea!

    Hope you have a great time!

    P.S. Make sure you try some of the Seoul street food! Dduk-bok-ee, udon, odeng, etc… they are the best in cold weather =)

  356. mm

    January 8, 2011 at 1:46 am

    under piles and piles of comments, here goes my bit on seoul.

    i'm actually surprised that only a few (only scrolled through half) have mentioned the following neighborhoods. they aren't the most "fashionable" streets of seoul, but if and when you do find someone special, it'll be an interesting perspective on the korean mentally and philosophy of living.

    hope you don't mind the cold.

    - gahoe-dong (가회동)
    - gae-dong (계동)
    - bukchon (북촌)
    - samchung-dong (삼총동)
    - jongro-5-ga (종로5가)

  357. Summer

    January 8, 2011 at 2:28 am

    Definitely try the area around Ewha Womens University. The new architecture is stunning and girls are fashionable.

  358. Anonymous

    January 8, 2011 at 2:28 am

    Sinsa-dong, Myung-dong, around Hongik university, Cheongdam-dong etc. But I recommend Samcheongdong and Bukchon. Bukchon is famous for Korean traditional houses.
    I hope you would have a great time in Seoul.

  359. Oejin

    January 8, 2011 at 5:51 am

    hi, I was so happy to hear that you came to korea. Even while driving, i searched for you on the streets in hopes of catching a glimpse of you taking some of your wonderful photography. I even told my ten-year-old son to call out your name out the window in hopes that you will hear.

  360. Anonymous

    January 8, 2011 at 7:15 am

    U have to visit to the Sogong dong.
    The Suit district. !!! classy!!

  361. Anonymous

    January 8, 2011 at 8:18 am

    I live in Seoul. Welcome to Korea!
    I recommend a traditional Korean Hamlet 'Bukchon'. You can see specific street and shops, cafes, galleries. You'll be fascinated by them. And if you have a extra time, pls visit 'Changduk Palace'. Have a nice trip!

  362. Jen

    January 8, 2011 at 9:27 am

    I'm dying here… waiting for your pictures from South Korea. Can't wait!!! <3

  363. Jen

    January 8, 2011 at 9:29 am

    You've probably gotten the idea with all of the previous, helpful advice on where to go in Korea. I'm just now dying waiting for your posts~! I can't wait and am soooo excited that you've finally made your way here! Stay warm :)

  364. Jen

    January 8, 2011 at 9:34 am

    Oh~ and I don't know how many people will be out and about with the weather and all… so I suggest looking around the department stores in Apgujung… it would just be awesome to run into you!

  365. Anonymous

    January 8, 2011 at 10:33 am

    you'd like clothes of Korean designer,kim seo ryong.
    Because his clothes are romantic!

  366. Anonymous

    January 8, 2011 at 11:47 am

    I recommend
    1 gangnam area-apgujeong, chungdam dong,
    There are lots of fancy cafe and restaurants you can have great brunch. Also there are lots of stylish ppl and you can see designer stores

    2 hongik univ. Area
    There are lots of small and cozy places
    You can meet energetic and unique young ppl!

    3 Itaewon
    Shopping area

    4 gwanghwa moon, samchungdong, Insadong..
    You can meet real Korea

    5 Myeondong
    Shopping area where every tourists go.

    Hope yiu enjoy Korea

  367. Erica

    January 8, 2011 at 12:18 pm

    Chung dam dong you will see- high end luxury. but the fashion can look rather dry and monotone.

    Apgujong dong you will see- younger fashion, definitely around the clubbing areas where people are more willing to wear out of the norm

    Jeoung ja dong in Boondang- is only 25 minutes driving from seoul but the fashion there is a new and fresh. Especially on this one street in "ipark" filled with cafes, pasta restaurants, and cute bakeries. It is a new settlement where the streets were inspired by Europe's cobblestone blocks. It is populated by young married couples and singles in their 20-30's.

    Myung dong, shin sa dong, and dong deh moon areas- filled with a younger crowd where the fashion can look very edgy and rather cheap. but the clothes can be so inspirational for a new fashion trend

  368. yum mi JUNG

    January 8, 2011 at 12:20 pm


    I feel excited and expected.

    Good luck !

  369. Sharon

    January 8, 2011 at 12:54 pm

    If you get the opportunity I would recommend taking a trip to the countryside outside of Seoul, whether it's the Buddhist temples in the mountains or a small village. While I love the cities of Korea, I think most people miss a big part of Korea because they don't get out of the big cities. I know every time I've revisited my mother country I always looked forward to a hike up the mountain with my grandfather.
    But since it is winter, maybe it's not such a great idea for your trip right now! :)

  370. Michael

    January 8, 2011 at 11:11 pm

    Definately HongDae – there is a really cool cafe – the colours of the interior and exterior just make it amazing – in one of the sidestreets. I'll try to find the name for you.

  371. SJ

    January 8, 2011 at 11:53 pm

    hongdae university – mostly students, very liberal area, on select days (i think weekends) they have tons of craft stalls selling handmade jewelry, etc etc. on the streets.

    shinchon – also a university area with lots of students

    chungdamdong, apgujeong, kangnam areas – rich neighborhoods, tons of high-end designer stores, upscale fashion

    myungdong – best street shopping area, always super full of people

    dongdaemun – not really an area, but they have several high story shopping centers. it is the central place for bargain shopping. doota is the best shopping mall here in my opinion.

    itaewon – many foreigners in this area

  372. jun

    January 9, 2011 at 12:02 am

    Enjoy!!! Seoul
    Good luck!!!

  373. Anonymous

    January 9, 2011 at 12:33 am

    I'm glad to see that you're in Seoul. I think the women there are right up there with the most stylish in the world – really cool style…

  374. 한나

    January 9, 2011 at 3:04 am

    th places called Hong-dae, Ab-gu-jeong, Kang-nam, etc..
    they want to be look good(in god way)
    so they always care their clothes head to toe..
    I want you have so much fun!
    also, if you can,
    Busanis he best port city…
    Haundae and gwang-an-ri..
    I really miss seoul.

  375. Larry Nguyen

    January 9, 2011 at 3:36 am

    I've actually really appreciated The Sartorialist going to different cities in Asia, like Tokyo and Seoul, and, also, in parts of the world not conventionally thought of as Fashion cities, like Sydney or Rio. It really opens up the conversation and creates a dynamic, richly dimensional ethnography. Keep exploring Scott! Maybe Los Angeles, Taipei, Shanghai, Buenos Aires…the list goes on!

  376. Naehee

    January 9, 2011 at 9:19 am


  377. eunkim

    January 9, 2011 at 10:09 am

    You must check out Apgujeong-Dong and Chungdam-Dong! Those are the fashion districts of Seoul. Anywhere near the Galleria department store is where all the fashionistas are! When are you here 'till? I would love to show you around, if you have anytime before you head to Europe.

  378. Jennifer Jung

    January 9, 2011 at 11:01 am

    Hong-Dae University area (Shinchon, Ihwa Univ.)
    ApguJeong area, Jong-ro area.
    i recommend you going into small streets and you will see THEIR fashion. Good Luck!

  379. Anonymous

    January 9, 2011 at 11:10 am

    I personally love Insadong. It's the most authentic Korean neighbourhood, I think. When you go, you'll notice that even the Starbucks sign is in Korean. That's because English signs are banned in this area. And almost all of the art galleries are free! You need to get off at Anguk station on the orange subway line. From here, you can also go to the Hanok village to see traditional Korean houses. They run from a minimum of $2 million (USD)!

  380. Anonymous

    January 9, 2011 at 12:00 pm

    1. Abgujung(chungdam-dong); in seoul
    nice area, fancy-ish, good cafes and restaurants, many fashion-related people hang out there.
    Cafes, etc that I recommend: Paper Garden, Zen, Mui-Mui, Queen
    You can just walk around the area and find many nice things- best time would be a weekend afternoon/ nighttime.

    2. Hongdae(Hongik university); in seoul
    - that area is kinda symbol of young people's fashion and clubs.
    so many youngs(20`s) are spending their night time in that area and your friend could find out unique fashioned people easily.
    -recommended time?kk: friday night… you know… clubs..

    3. insadong; in seoul
    - as you know Insadong is very traditional area. Not as much fashion, but a great place to visit. Beautiful tea shops and places for rice-cakes and tea, old traditional buildings, traditional restaurants where you sit on hardwood floors and eat great food.
    GREAT tea/rice-cake house:

    4. Jungjadong; in Bundang
    - JungJadong is usually called "imitation of abgujung cafe road). cuz it is built by urban planing few years ago but so famous in korea now.

  381. Anonymous

    January 9, 2011 at 12:04 pm

    get street food! its a must! odeng, ttuk-poki, hot-ttuk!

    other MUST eats in korea:

    please, PLEASE, please go to the original myung-dong noodle restaurant. there are many copies of this restaurant. the original is in Myungdong district, (also a great place for shops) its called myungdong kalgooksoo. it will be very different from a western restaurant, not as chic and fancy, very fast paced but a MUST see/eat! Order the traditional noodles and gyoza.

    also, go to a place for daeji-bulgogi.

    and dubu house! order sun-dubu chigae.

  382. [email protected]

    January 9, 2011 at 4:08 pm

    ee-tae-won is my favorite area. also the markets. there is nothing quite like them. can't wait to see the pics!

  383. kirchner

    January 10, 2011 at 12:10 am

    Try HongDae Area(Around Hong Ik University). Streets with shops, clubs, eateries.
    Also try SamChungdong(right across from famous Insadong Street), street with pretty cafes, boutiques, and art galleries, (actually near the blue house). :)

  384. Anonymous

    January 10, 2011 at 7:58 am

    wow!You will visit KOREA!!WELCOME~!I'm Korean and I live in Seoul now.Um…If you want to see trendy people you have to go HONG DAE STREET!!A lot of young artists are there.Again,welcome to visit korea and I hope you have great time here.

  385. Anonymous

    January 10, 2011 at 7:59 am

    Garosugil is so cool area, but i;d like to recommend you "hongdae". more liberal, passionate, not classy.

  386. EAT ME MIKI!

    January 10, 2011 at 8:40 am

    I just watched the short documentary via and loved it.

    For a bit of traditional Korean culture, visit the Bong Eun Sa Temple situated right in the center of Seoul, right across the street from COEX Mall. The temple is surrounded by thousands of white or colored lanterns that are raised by relatives to signify their passing. It's a awe-inspiring and spiritual place, and would be a stunning backdrop for your photographs.

    Here's a photo of the temple –

    More info & directions –

    Enjoy your stay in Korea! Definitely indulge in the street food – O deng (boiled fish cakes in soup) is the best in wintertime.

  387. Anonymous

    January 10, 2011 at 9:15 am

    i see you were in sinsadong. did you check out the famous cafe street? lots of stylish folk hang there.

  388. Yong Jun

    January 10, 2011 at 11:57 am

    cant beliv you hit Seoul the week I left for Shanghai :p
    I know you've been shooting in Tokyo and I hope from this trip you could see how sense of styles among korean dudes and girls is different than that of styles in Tokyo – guess you've already discerned the difference..
    If it's not too late, here is the list of places wouldnt require too much of your patience to get by one with personal style on top of my head
    1. Within Kangbook (nothern part of Han river)
    a. Myongdong(like 5th Ave in NY)b. Hongdae(Union Sq. or East Village) areas
    C. Finance Center in Gwanghwamoon (Wallstreet)
    2. Within Kangnam(Southern part of Han river): a.Apgujung but close enough to Dosan park(West village and Bowery in a certain extent)
    b. Garosoogil(Soho)
    Hope it helps! Good luck!

  389. -

    January 10, 2011 at 12:58 pm

    you should try going to clubs in korea- so much fun
    one suggestion i would make from my hometown, seoul, would be to find antique restaurants and cafes
    Rodeo street, garosu gil, sam chung dong, and also insadong should be a lot of fun
    if you want more info, please let me know! :)

  390. LoveK

    January 10, 2011 at 3:56 pm

    Hi, first off I love your blog..I had the pleasure of living in south Korea for two years so my suggestions to you would be Insa-dong which is a historic district of Seoul and also a very trendy area filled with restaurants and shops. Myon-dong which is the shopping district in north Seoul (check put the North Seoul Tower not too far for amazing views of the city). Also the Ehwa University District that on weekends has local artists and art students selling lovely works…if you have a chance fly to Jeju Island which is the "honeymoon" island in Korea and it is truly spectacular…I lived there for two years.
    Can't wait to see the pics from Korea!
    Love K

  391. LoveK

    January 10, 2011 at 4:21 pm

    PS if you have a chance and feel like a a REALLY great cup of coffee check out 'cafe themselves' in Ins-dong (I forgot the name of the street but its pretty famous so if you ask someone they will be able to point you in the right direction) I believe the owner has won several barrister awards world-wide, the drinks are fabulous and the desserts even better! Enjoy!
    love K

  392. Elise Willems

    January 10, 2011 at 6:55 pm

    Make sure you'll get a Beetle Map; their drawn and based on iconic points, ideal if you're visiting!
    Look great too.

    Enjoy Seoul!

  393. Anonymous

    January 10, 2011 at 9:46 pm

    Rufxxx in Itaewon is a cool secluded place where the owners speak in pretty solid English. It's a small bar that has live performances (experimental bands, indie bands, etc…) every Friday Saturday and Sunday at 6pm. Sky lounge (5th floor) at Hongdae is a really futuristic bar that has iPads that serves as menus! Cool interior too. Daily Projects is like the Opening Ceremony of Korea. That's about all I can think of right now. Have a great time!

  394. Hiemann Lee

    January 10, 2011 at 10:42 pm

    where can we find you in seoul?

  395. Scarlette

    January 11, 2011 at 12:53 am

    i was in seoul last month for christmas and it was an extremely fun experience! can't wait to go back there again.

    Places that I absolutely love other than the mentioned Myeongdong, Insadong, Hongdae and Itaewon would be the streets around Bukchon traditional village with funky cafes and local designers' shops and Ihwadong (although i dont think u can find pple there haha). Also, i found some interesting buys at U:Us in Dongdaemun..

    Have a blast!

  396. 영민

    January 11, 2011 at 2:10 am

    I really looked forward to seeing you in Seoul. It's very welcome! You should check out Gangnam Station. It's all about Fashion, Food and Socialize.

    It would be more than extreme if I could run into you while you are working on the street!

    Go Satorialist!!!

  397. lucas

    January 11, 2011 at 11:17 am

    I know I'm late for this, but make sure you get to a Jjim Jil Bang. It's one of the most important and unique Korean experiences (aside from eating Korean food) that must be had while you're there! Dragon Hill Spa in Near Shinyongsan Station is a good one, and behind Seoul Central Train station is another called Shilloam. Open 24 hours!

  398. Anonymous

    January 11, 2011 at 1:11 pm

    I lived in Seoul for 17 years and came to America last year….You should visit Myeongdong, Shinsadong, Rodeo street, Hongdae, Dongdaemoon….etc.
    There are many great places you can see fashion people especially in Gangnam. Or you can ride a subway and take some shots. :)

  399. Anonymous

    January 11, 2011 at 1:51 pm

    If it's not too cold, I'd just recommend getting out to some beautiful places to shoot in the city. As many have noted, Seoul is full of fashion and seeing someone hike up the stairs to Namsan tower in 6inch heals is not uncommon.

  400. Anonymous

    January 11, 2011 at 2:02 pm

    Sir thanks for incessantly inspiring us all to just be ourselves and look our best… When are you setting your lenses in Dubai??

  401. Anonymous

    January 11, 2011 at 2:26 pm

    Karosoo-gil! You have to go! It's a street with cute cafes and places to eat with artsy boutiques and small shops.

  402. Anonymous

    January 11, 2011 at 2:29 pm

    There's a street named Rodeo street. I think they took the name from California. However, great place to walk around!

  403. Jo

    January 11, 2011 at 7:56 pm

    u should dfntly visit hongdae(hong ik university)
    which usually refers to general places & streets around the school.
    its aka the top art university in korea n there r many unique shops/street ppl
    also its famous for clubs nearby so @ night u will find many club people who have great styles :]
    hope u havent left Korea yet
    n please visit Vancouver oneday!

  404. Esther Shim

    January 11, 2011 at 8:14 pm

    Hi there! As a Korean, I assure you that there are so many awesome places to visit here in Seoul, South Korea.
    For starters, you should definitely try Ga-Ro-Su-Gil cuz everything you are looking for in Seoul is right there. It is a street where many vintage and modern shops are assembled. These days, even Korea press is really interested in this place since now it is considered as a fashionable place to hang out for all generations. FYI, you can check out various kinds of cafes there. They all have different and interesting themes. There are also some events like flee markets at Ga-Ro-Su-Gil once a month. If you want to go deep into how fashionable and unique Koreans are, you should set up the date to see that place for yourself. (even the sellers there are fabulous) Moreover, I can see that a lot of people recommended Myeong-Dong here, but there are way too many foreigners at that place, and it is seriously nothing but a crowded place at least it is for me. I don't want to recommend you that place if you are looking for something new and extraordinary in Korea. However, if you are searching for more traditional part of Korea, you must check out In-Sa-Dong. You can experience the true conventional side of Korea there.
    If you want, I can let you know more about the hot places in Korea! Just e-mail me here: [email protected]

    I hope you enjoy everything we offer here in South Korea. Have a nice trip :)

  405. Casey

    January 11, 2011 at 8:44 pm

    check out Hyewha… not sure if that's the correct spelling… great shopping/hip area!

  406. BrusselsSprout_Katharine

    January 12, 2011 at 8:09 am

    Kangnam and Apgujong are style meccas, and Shinch'on is in the tri-university area of Ewha Women's University, Yonsei University, and Hongik University.

  407. Roberto

    January 12, 2011 at 9:00 am

  408. yomiyomi

    January 13, 2011 at 8:01 am

    In hongdae, there will be really many inspiring people who have thier own style.
    Wow, I can't wait to see your pics of seoul.

    If do you wanna some place that has traditional attractiveness, Insa-dong may be good. In Insa-dong street, you can find many curio shops.

  409. Anonymous

    January 13, 2011 at 8:49 am

    Hi! I'm in Korea now as a grad student. I'm Korean-American, from the Chicago area. I also give food tours in hole in the wall mom and pop shops. Let me know if you want real Korean food! You can check out the tours at

  410. Anonymous

    January 13, 2011 at 11:11 am

    i don't recommend myeongdong at ALL. it's overcrowded and overrun by non-korean tourists and i don't think it's the best representation of korean fashion nor fashion of the type usually featured on this blog.

    aside from places already recommended by others (garosugil, dosan park, samcheong dong), i'd recommend Hannam-dong.

    Hannamdong is next to Itaewon and near Leeeum (the art museum built by Samsung) and behind the new Comme des Garcons boutique. Local magazines have begun to call it something of the Williamsburg of Seoul. Lots of new galleries and cafes… and some boutique owners have abandoned the gentrified apkujeong and chung dam dong area and relocated to Hannam-dong.

    You will probably need some local guidance to navigate the anassuming looking alleys and most people may travel to and fro in cars but the local cafes should have some fashionable people inside.

    Btw, one interesting trend that I have not seen mentioned in the comments is that a good number of middle aged korean women (or women of a certain age in general) seem to favor avant garde fashion… there's an actress Jang Mee Hee, who is seen as pulling off the look very well and the Comme des Garcons boutique seem to be doing quite well (or so I hear).

    I also want to second the recommendation that near Boshingak and Jongno there are many many senior citizens, some of whom wear very interesting looksa…

  411. Kat

    January 15, 2011 at 12:21 pm

    I hope you keep returning to Seoul. I think you'll find there are many interesting fashions there with their own merit, worth sharing with those of us who can't go on our own.
    I wish to see more Seoul in your images in the future!

  412. naomidujour

    January 15, 2011 at 1:36 pm

    hey, I don't know if you're still in Korea but…HongDae is a great area to shoot, it's the art/indie music scene in Seoul.

  413. Anonymous

    January 16, 2011 at 5:19 am

    your best bet to see the well dressed-cafes in Chungdam area ie: cafe Miel, vecchia nuovo(in a multishop called Boon the shop-a must go as well) and next to Boon the shop is Corso Como.

    i heard Ga hwe dong and the old towns around theres also blooming and more artsy grungy~have fun~

    i strongly suggest you go here and talk to the designer!he's quite artistic!

  414. Celia

    January 16, 2011 at 10:56 pm

    Hi, went you will go to south america to Peru. I hope to soon

  415. soulian

    January 17, 2011 at 9:31 am

    check out Apgujeong and Hongdai street! And plz let me know when you gonna be there!

  416. subi kim

    January 18, 2011 at 12:04 am

    i want you to go to some hot shop in Seoul.

    * A-land(in apgujung(near by Dosan park) and in Garosu-gil) : funky and kitsh fashion shop, there are many cool young fashion people.

    * Sanfrancisco market(near by Dosan park) : classic men's fashion shop. You can see many classic style guy.

    See you in Seoul soon~^^

  417. Anonymous

    January 18, 2011 at 11:23 am

    You should come to Bristol, England. It is awesome!

  418. Anonymous

    January 20, 2011 at 10:24 pm

    I recommend you

    around KWANG HWA MOON

    this place is the core of SEOUL
    a great mix of tradition and modern.

    Koreans love black and simple in the dress code i think.

  419. Seana

    January 22, 2011 at 11:12 am

    You'll definately find some interesting, funky looks near Hongdae/Hong Ik University!
    LOve that you're in Korea!!!


    January 25, 2011 at 8:31 pm

    i was looking forward to see more pictures of style in Korea! What happened to that?


    October 20, 2011 at 8:59 pm

    i like this bag!

  422. seo

    November 2, 2011 at 5:56 pm

    You really make it appear really easy with your presentation but I in finding this matter to be really one thing which I believe I’d never understand. It seems too complicated and very vast for me. I am looking ahead for your subsequent post, I will try to get the cling of it!

  423. LSE

    July 20, 2013 at 5:04 am

    I just found your blog from my friend’s book ‘satorialist’ and your site is really amazing! I regret that I haven’t known your site before ‘~’ there are so many hot places for fashions in Southkorea, ( I am truly native born so) Myeongdong and Gangnam are great places too, but cities like Busan, Jeonju (for traditional korean clothes) and so many others! ehh…

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