Monday, November 9, 2009

The Sartorialist for Burberry’s Art of the Trench


Recently I had a chance to work on a great project for Burberry.

Over a several month period I was to shoot 100 different people wearing a Burberry trench or Burberry outerwear.

So, during my trips to Venice or Berlin or Toronto I was constantly looking for subjects while still doing my “regular” job for the blog and GQ.

The results of this project were unveiled today at Burberry’s new website Art of the Trench.

It is a great site that celebrates the heritage and history of the Burberry trench.

I have to admit that this project is probably my favorite collaboration that I have done with any big brand. I was quite flattered by the total freedom and support I was given by the Burberry team. I know how closely they guard their creative output, so to have such freedom was very liberating. Actually, the only thing they kept requesting was more diversity of the subjects, which I was more than happy to try and find.

Here are just a few of my favorite shots from this project.


New York City


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  1. Yamila

    November 9, 2009 at 10:16 am

    Ohhh OMG! Awesome project.
    You're so talented.

    Lovely pic. I loveeeedd Berlin. haha

    Have a great week.

  2. The Photodiarist

    November 9, 2009 at 10:17 am

    Beautiful shots. The first and last are my favorites. What a terrific project!

  3. Suzanne

    November 9, 2009 at 10:18 am

    love it all
    love your post
    absolutely gorgeous fashion jewelry

  4. fashionisfor

    November 9, 2009 at 10:19 am

    fantastic concept! i love the last picture.

  5. Anonymous

    November 9, 2009 at 10:20 am

    were you looking for people wearing burberry trenches or were you carrying some around with you?

    .. might be a silly question :)

  6. jolie jamie

    November 9, 2009 at 10:21 am

    Very cool, looking forward to checking that out!

  7. hassia

    November 9, 2009 at 10:23 am

    great idea

  8. xenia

    November 9, 2009 at 10:26 am


  9. Anne Bernecker

    November 9, 2009 at 10:29 am

    What a fascinating and inspiring project…the website looks amazing! Congratulations Scott and Burberry!!!

  10. Emilie

    November 9, 2009 at 10:30 am

    I'm very impressed. That's amazing!
    Congrats on this new collaboration, it's a great project!

  11. Barbora

    November 9, 2009 at 10:34 am

    The immortal trench coat!!!! I've checked the Burberry website and those pictures are simply amazing. As always:)

  12. Juliet

    November 9, 2009 at 10:40 am

    The project seems like a great idea! I'm kind a impressed that Burberry would be so free minded!

    juliet xxx

  13. Jorge from W Palm Beach

    November 9, 2009 at 10:41 am

    Great pictures, especially the first one. I will be sure to check Burberry's website as well. Fashion magazines keep talking about an investment piece- IMHO, there is nothing like these trench coats that you will use year after year.

  14. Selkie

    November 9, 2009 at 10:42 am

    Both trenchees look stunning. The guy in Berlin is simultaneously movie-beautiful and subversive, and the androgyne in the New York picture …well, I love the stance, the boots, but most of all, I love the trout tattoo!

  15. Elaine

    November 9, 2009 at 10:42 am

    A second look surprised me at the young man in NYC with the tattoo on his arm! Eagerly awaiting for the Burberry link to work… Your book was wonderful!

  16. Jacqueline

    November 9, 2009 at 10:51 am

    wow, these are great photos. gorgeous. Stances are beautiful too.

  17. Couture

    November 9, 2009 at 11:03 am

    TRULY STUNNING! Love everything, the subject, background, dynamism, colours and feel of all the photos.
    It really shows how much you enjoyed the project! Bravo!

  18. Anonymous

    November 9, 2009 at 11:06 am

    Great project & creative thinking…did they ask you to do the equivalent for their scarf ? probably too cliche…

  19. Ania

    November 9, 2009 at 11:13 am

    this got me excited! some of my absolutely favourite things combined – burberry, london, trenches and amazing photography.

    + they chose a great song for the website

  20. B.

    November 9, 2009 at 11:16 am

    lovely project, the pictures are gorgeous as always :)

  21. Anonymous

    November 9, 2009 at 11:33 am

    Great photos Scott! Congrats to you and to Burberry. However, I must admit I do prefer Aquascutum to Burberry. :)

    When will you be in Helsinki?

  22. Renato

    November 9, 2009 at 11:33 am

    just bought your book! lovely! full of pasion, full of life of style, of joy! beautiful!
    by the way, aren't u coming to belgium (antwerp or closer) to signings?????????

  23. La Fashioniste

    November 9, 2009 at 11:34 am

    You did súch a great job, wowie. :)

  24. Nick Leonard

    November 9, 2009 at 11:38 am

    The NYC photo is so captivating!

  25. VF

    November 9, 2009 at 11:44 am

    wow those pics are so cool. im all about the trenches. I recently picked one up from a street vendor and blogged about it today!! <– two girls living in nyc and chicago blogging all things fashion!


  26. Catherine

    November 9, 2009 at 11:44 am

    Wow! A cool project on such a historically important piece of clothing!

    There was a great article in the New Yorker back in September about Burberry and Christopher Bailey that you would enjoy if you missed it:

    The most interesting thing about the Burberry gaberdine trench coat, is that it was a military innovation first and fashionable outerwear second. The article likens Burberry to Dupont in terms of inventiveness!

    - C

  27. Marina

    November 9, 2009 at 11:44 am

    you did some really great work! the burberry trench is so iconic and gahh just amazing! great subjects and i love your blog! any chance of you coming to Pittsburgh?

  28. Soren Lorensen

    November 9, 2009 at 11:48 am


    new york city wins hands-down

  29. Lucas Jones

    November 9, 2009 at 12:03 pm

    i have such a love/hate relationship with the fish tat.

  30. Vinda Sonata

    November 9, 2009 at 12:05 pm

    oh, i love those photographs :) you are so talented! the Berlin man on the left done the trench very well in a casual-army kind of way.


  31. Style Odyssey

    November 9, 2009 at 12:08 pm

    exciting project. who doesn't love a Burberry trench!
    i will head over to their new site to see more of your marvelous work.

  32. Anonymous

    November 9, 2009 at 12:10 pm

    all three photo's illustrate how macho style is anything but.

  33. Rachel

    November 9, 2009 at 12:12 pm

    I love these 3 pics, I've been really drawn to these dusky brown colours recently so this has reaffirmed what I thought!

    Just discovered your site, it's great!

  34. melinda

    November 9, 2009 at 12:14 pm

    Love your subject matter, how lucky you are! Some other lucky person is walking around wearing my Burbery scarf I left in the Nashville airport on my way to NYC. How unlucky for me!

  35. Ljubica

    November 9, 2009 at 12:37 pm

    what a cool collaboration.. i bet you had a lot of fun! love the two you've showed here, i'm going to go check out the burberry website right now!

  36. john Taylor

    November 9, 2009 at 12:38 pm

    just check out the Burberry site… great gig, great images congrats

  37. CindrellaUnderTheUmbrella

    November 9, 2009 at 12:39 pm

    Beautiful shoots!!!


  38. Stjarna

    November 9, 2009 at 12:48 pm

    Love the last photo!! :)

  39. Anonymous

    November 9, 2009 at 1:00 pm

    Awesome! Super great pics, as always, Sart…Bravo to Burberry for they expansive thinking!

  40. Dani

    November 9, 2009 at 1:04 pm

    I like how the trench shows off her tattoo.
    although i guess you don't need burberry to do that :P

  41. Dream Sequins

    November 9, 2009 at 1:21 pm

    Effortless style in New York. Love the rumpled, androgyny.

  42. Daniel

    November 9, 2009 at 1:55 pm

    Burberry does make the best trenches. This project is brilliant!

    Let's grow up Later

  43. Anonymous

    November 9, 2009 at 1:56 pm

    really great project, love so many of the photos! wonderful!

  44. Sabine

    November 9, 2009 at 3:09 pm

    Great pictures. I've been living in Berlin for 25 years. Have I ever seen 2 such stylish guys? I don't think so. Maybe it's your camera?!?

  45. -h

    November 9, 2009 at 3:17 pm

    i would be completely lost without my trench coats, so i'm really going nuts for all the pictures you took. i like the diversity of the shots too.

  46. Ganymede Girl

    November 9, 2009 at 3:45 pm

    Ahhh Burberry trench's are so extremely covetable. Awesome collaboration!

  47. Anonymous

    November 9, 2009 at 3:49 pm

    Is it just me, or does the collar of a trench coat practically beg to be flipped up? A trench coat with a popped collar screams mystery and ruggedness.

  48. Claire L.

    November 9, 2009 at 3:50 pm

    ohhh I LOVE the second shot – Beautiful!!!!!! The colors, the stance, the fish tattoo. And red hair!

  49. Cassandra

    November 9, 2009 at 3:52 pm

    Excellent photos, fascinating subjects, great trenches.

  50. Plus Belle Ma Vie

    November 9, 2009 at 3:55 pm

    I saw it, and it is really awesome !

    One day I'll have one too !

  51. Marta

    November 9, 2009 at 4:13 pm

    The New York pic is absolutely stunning! It has a lot of attitude there and a feeling of something historical…the way the boy looks. It makes me think of the streets in the really old photos from the 1900's beginning. Love it!

  52. Alex Folzi

    November 9, 2009 at 4:17 pm

    love her style

  53. JoJo Lobato

    November 9, 2009 at 4:20 pm

    OMG, just loved the style of guys in Berlin.. great skinnys!

  54. Meadow

    November 9, 2009 at 4:23 pm

    oh la la! the german gentlemen are delicious. love the looks.

  55. Em

    November 9, 2009 at 4:36 pm

    Amazing project, congrats! Just looked at website and it's stunning.


    November 9, 2009 at 5:15 pm


    you are a hardworking man!! great site

  57. K Y M

    November 9, 2009 at 8:40 pm

    that last picture is going to stay with me for a long time. what an astounding portrait of new york city.

  58. Le 21ème

    November 9, 2009 at 9:58 pm

    Really, no one makes a trench like Burberry! Great marketing on their behalf…and who better to shoot it than you! Awesome collab, Scott!


  59. Mary

    November 9, 2009 at 10:09 pm

    Perhaps the reason there isn't much diversity in the subjects you found wearing Burberry trench coats is because they cost upwards of $1000.

  60. Anonymous

    November 9, 2009 at 10:54 pm

    Absolutely wonderful! The shot of the NYC guy is PERFECTION! My goodness, I dig everything about it! Are there anymore of him?

  61. jenny

    November 9, 2009 at 11:41 pm

    Cool pictures matched by a cool soundtrack.

  62. seeds

    November 10, 2009 at 4:27 am

    Very handsome those Berliners… Whoa.

  63. Diana

    November 10, 2009 at 6:21 am

    Congratulation! Great idea, great job! I love trench-coats, but I will never have enough money to afford an original burberry.
    But you know what, it is perhaps better so. because if i had the money, I had no idea which one i´d choose. I love them all!!!
    All of these people are beautiful!

  64. Mimi

    November 10, 2009 at 7:32 am

    OMG what astonishing pictures from Berlin and NYC. They just made my day. Thanks!

  65. CW

    November 10, 2009 at 8:45 am

    Burberry makes a wool single breasted trench in a color close to Brit racing green. My father wore it for years.

  66. Dollzz

    November 10, 2009 at 12:14 pm

    I am working with Burrbery orders in Lithuania, love this company! Nice brand! You've posted great photos also!
    Dollzz from Lithuania :)

  67. Poivre Monkey

    November 10, 2009 at 1:46 pm

    le last one is amazing !!!!

  68. Pyare

    November 10, 2009 at 2:43 pm


  69. Anonymous

    November 10, 2009 at 8:14 pm

    nice camera!

  70. kelvin

    November 11, 2009 at 11:48 pm

    what is the cap that the guy is wearing in the first pic ? it looks hot!

  71. Cloud 10 By LV

    November 12, 2009 at 9:30 am

    My dream is to own the classic tan Burberry trench…

    I am slowly but surely working towards that goal.

    Check My Blog Out Yall!!

  72. william perkins

    November 12, 2009 at 11:11 am

    harriet the spy grew up to be totally hot!

  73. asphaltandair

    November 13, 2009 at 5:11 am

    that last photo has made me stop dead in my tracks.
    brilliant shot!
    and such a nice looking lad!

  74. floss angeles

    November 13, 2009 at 9:39 pm

    her…! yowsa.

  75. Anonymous

    November 16, 2009 at 9:03 am

    the androgynous looking guy with the trout tattoo looks very cool.
    i wish i know what this guy is wearing inside that trench..

  76. Anonymous

    November 16, 2009 at 9:47 am

    well, this project really looks great! but, Burberry didn´t have to pay for it… at least models were for free…

  77. iryś

    November 18, 2009 at 5:45 pm

    I can`t find out how old is this guy…whatever …is cool :)

  78. Gia

    December 20, 2009 at 3:05 am

    The photos are all so lovely.

  79. Anonymous

    January 5, 2010 at 1:02 pm

    Nice that pictures were also taken in germany in most cases there are always these typicall places chosen like NY paris and so on

  80. Ange

    January 15, 2010 at 5:34 am

    Wonderful photos with beautiful light. I can almost feel the sun just looking at them!

  81. Antonius Block

    January 30, 2010 at 5:07 am


  82. Antonius Block

    January 30, 2010 at 5:13 am


  83. Winter Coats

    February 5, 2010 at 5:46 pm

    I really like your photos shot with Burberry project, scott. Thanks.

  84. lindayoga

    August 6, 2011 at 12:02 pm

    Very handsome man!!!

  85. Of course, what a great blog and revealing posts, I definitely will bookmark your site.All the Best!

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