Tuesday, August 24, 2010

The Augustus Hotel, Forte dei Marmi, Italy

If you are ever in Italy during the Summer you’ve got to try the Augustus Hotel in Forte di Marmi. As beautiful as this place looks, it smells even better.


Close comment

Detach comments


  1. Anonymous

    August 24, 2010 at 4:35 pm

    The picture of a chair is really good!

  2. colony13stars

    August 24, 2010 at 4:37 pm

    Nice photos of a very nice location. I am ready to go.

  3. cityfarmer

    August 24, 2010 at 4:38 pm

    yeah baby … nothing like a good swim

  4. Anonymous

    August 24, 2010 at 4:39 pm

    Please, someone take me there!!! It is incredible place!

  5. sojournista

    August 24, 2010 at 4:39 pm

    wow this place does look beautiful….in tuscany i like to get out of viareggio for the coast. I'll definitely make a note of forte dei marmi!

  6. @grapesofkath

    August 24, 2010 at 4:43 pm

    You absolutely MUST have the fritto misto at one of the square's trattorias. So delicious and paired with Prosecco makes for the perfect summer!

  7. twicet

    August 24, 2010 at 4:59 pm

    Simply awesome!

  8. Louis Duke

    August 24, 2010 at 5:00 pm


  9. GB

    August 24, 2010 at 5:02 pm

    Looks heavenly!!

  10. Anonymous

    August 24, 2010 at 5:03 pm


  11. caitlin

    August 24, 2010 at 5:18 pm


  12. J.Ro

    August 24, 2010 at 5:18 pm

    I would risk drowning to have that lifeguard touch me.


  13. Anonymous

    August 24, 2010 at 5:20 pm

    No doubt, it's great. So simple, but still in between sumptuous and decadent.
    But hey! Let an Italian girl tell you it's Forte DEI Marmi, not Forte di Marmi!

  14. An Open Ending (Hannah)

    August 24, 2010 at 5:23 pm

    Wauw, it looks so wonderful! I love Italy! :)

  15. T.

    August 24, 2010 at 5:24 pm

    I love these pictures! A hotel in Italy which has it's own beach is my idea of paradise (or at least of the perfect vacation)!

  16. alexandra

    August 24, 2010 at 5:27 pm

    so jealous. these photographs are absolutely gorgeous – love the colors!

  17. Anonymous

    August 24, 2010 at 5:28 pm

    a feast
    for the senses

  18. Ines Matos

    August 24, 2010 at 5:37 pm

    Makes me want to go on holiday.. again. :)

  19. Lisa Petrarca

    August 24, 2010 at 5:46 pm

    This will definitely be added to my MUST VISIT list! Thanks for the tip Scott, it's so beautiful.

    You & Garance need to visit this beach…

  20. fasoolka

    August 24, 2010 at 6:10 pm

    Wow, beautiful place, beautiful picture!

  21. Naughty Baubles

    August 24, 2010 at 6:21 pm


    August 24, 2010 at 6:44 pm

    Wow, it looks gorgeous!


  23. Mathias

    August 24, 2010 at 6:50 pm

    I'm not sure, but I think I saw you in a hotel/vineyard in Tuscany near the city of Sambuca about a month ago. Was it you?

  24. mary louise

    August 24, 2010 at 7:20 pm

    really beautiful


  25. Anonymous

    August 24, 2010 at 7:40 pm

    Forte dei Marmi is a pretty cool place but the way they have the beach all jail-celled off is really awful. You have to pay a lot of money to have access to the beach… and the beach is HUGE. The town and food are great though. I'll pass on its beach and go up to Viareggio, Santa Margherita, etc.

  26. Anonymous

    August 24, 2010 at 7:41 pm

    I love your pics. What camera do you use?

  27. Couture and Crayons

    August 24, 2010 at 7:48 pm

    Absolutely beautiful. Hydrangeas are my ultimate favorite, I'd give anything for a garden like that.

  28. Francesca C

    August 24, 2010 at 8:03 pm

    Very nice photos!!!I love Forte dei marmi :)

  29. Anonymous

    August 24, 2010 at 8:03 pm

    i really like tha cane chair

  30. hillarykay

    August 24, 2010 at 8:30 pm

    Everything looks perfect…right down to the lifeguard! ;)



  31. Fashion.Life.You.

    August 24, 2010 at 9:05 pm

    inspiration for my dreams tonight ;)

  32. talkaboutstyle

    August 24, 2010 at 10:16 pm

    Wow, all those flowers are so beautiful!


  33. KC

    August 24, 2010 at 10:20 pm

    right now, i'd like to escape to this place.


  34. Yam Coco

    August 24, 2010 at 10:21 pm

    Wow! Such a nice place!

    beautiful pistures!

  35. Brisbane Dentist

    August 24, 2010 at 10:54 pm

    Love those pieces really pretty

  36. Luna

    August 24, 2010 at 10:58 pm

    I like the fact that you love Tuscany, cause I love it too!
    But, in the name of the love we share, please replace *DI* with DEI: Forte Dei Marmi! :)

    This beautiful hotel reminded me of Villa Corte Lotti, a B&B in Pietrasanta, not far from Forte Dei Marmi, where I had a great time not long ago. geez… I miss summer already!!!!

  37. Petey

    August 24, 2010 at 11:03 pm

    Oh those gorgeous flowers! So lovely…

  38. Eugenia Woods

    August 24, 2010 at 11:04 pm

    Makes me wish I were sipping a glass of champagne and sitting in that wicker chair!

  39. andrea.at.the.blue.door

    August 24, 2010 at 11:45 pm

    Is the Botticelli lifeguard included with the room? ;-)

  40. Anonymous

    August 24, 2010 at 11:57 pm

    so retro.. like from the movies.. things fom the movie do exist

  41. Pineapple

    August 25, 2010 at 12:59 am

    great photos, love theese hotel (:


  42. estee

    August 25, 2010 at 1:24 am

    lovee forte!! one of my favourite places in the world. u have to have the chocolate doughnuts and salted breads from the bakery in the main sq.

  43. What's the Rage?

    August 25, 2010 at 1:36 am

    This place looks absolutely beautiful!! I would love to go here someday!!!


  44. Kristian

    August 25, 2010 at 1:38 am

    Can almost smell it. Wonderful location.

  45. Ladybird

    August 25, 2010 at 1:46 am

    Ah, the private beaches in Italy, heaven! I wish I was there right now!

  46. Overdressed

    August 25, 2010 at 2:38 am

    Forte is my everything!

    I've been going there every summer since I was 3…some photos from my Forte this summer:



    Tanti baci x


    August 25, 2010 at 2:41 am

    everything thought after. view and surroundings.. even the chair with little pillow for your head to rest……. amazing!

  48. fairytale

    August 25, 2010 at 3:30 am

    looks great, I think I'm putting that on my unwritten places-to-go-to-list :p.

  49. Federico

    August 25, 2010 at 3:48 am

    Avgvstvs Hotel once was Angnellis' villa in Forte dei Marmi..so, of course it's a beautiful, sumptuous and decadent place..

  50. Purses Pastries Etc...

    August 25, 2010 at 3:59 am

    I promise that next time I'm in Italy during the summer I'll take your advice — no problem!

  51. dishly

    August 25, 2010 at 4:14 am

    woww the place looks adorable!
    any suggestions for a good place to stay during the winter?

  52. Harriette Richards

    August 25, 2010 at 4:22 am

  53. Ju

    August 25, 2010 at 5:00 am

    Aaaaaaaaaaaaaaaah! Perfect…

  54. MELISSA Z.

    August 25, 2010 at 5:02 am

    I spend many summers in Forte dei Marmi and I love it! wonderful pics!


  55. Becca

    August 25, 2010 at 9:29 am

    What I wouldn't give to find a bicycle like that (and a man like that for that matter)!


  56. Jessica

    August 25, 2010 at 9:31 am

    looks really romantic :)

    xx http://thestylecat.blogspot.com

  57. Iris Tinunin

    August 25, 2010 at 9:32 am

    I love you love it!
    I live there all year long not only in summer! Forte dei marmi is beautiful also in winter when the beach is all fr me :)

  58. Anonymous

    August 25, 2010 at 9:42 am

    i also love the shot of the chair! and the 2nd pic, of all the flowers, wow! beautiful, all of them really. :)

  59. viejecita

    August 25, 2010 at 9:47 am

    As I've said before, you should have a blog about buildings as a sideline.
    Your photos are great. Not just when the subjects are the houses, and the gardens, but also when the buildings and the gardens are there as background for the people in front.

    It would be great to have "The Architectural Sartorialist", too.

  60. the boot

    August 25, 2010 at 9:50 am

    i am so there once the weather is nice again! it really does look like it smells beautiful!

  61. Ashley

    August 25, 2010 at 9:53 am

    It looks beautiful!! I can imagine the scent of all the flowers.


  62. Anonymous

    August 25, 2010 at 10:07 am

    Wow. I want to go to there.

  63. Fabio LE CALZATURE

    August 25, 2010 at 10:21 am

    lovely, the beautiful colors in Italy…

  64. Mi Satake

    August 25, 2010 at 10:22 am

    Aaaaaaaah , very, very nice photos!

  65. Kristen

    August 25, 2010 at 10:26 am

    Wow, this place looks amazing! What an absolute great location for a getaway! Really like the beach huts! And those flowers…

  66. Lindsay

    August 25, 2010 at 10:44 am

    Wow, take me there now, please!

  67. Prutha

    August 25, 2010 at 10:50 am

    looks great… will try


  68. agata

    August 25, 2010 at 11:02 am

    such amazing photographs. as always.

  69. Sarah Eagle

    August 25, 2010 at 11:03 am

    Geez, since I'm currently dealing with cold and rainy Boston (in August no less) nothing seems lovelier than Tuscany and that hotel right now…

    Absolutely gorgeous photographs, you really have a fantastic eye for color.


  70. La Petite Anglaise

    August 25, 2010 at 11:22 am

    Incredible shots, beautiful hotel, extremely Italian (and not unpleasant to look at) lifeguard. This post gives me the most unbelievable urge to shove a bikini in my bag, book any lastminute.com flight to Italy and flee this hideous London weather, ideally for a good month or so. X


  71. Anonymous

    August 25, 2010 at 11:33 am

    Such an amazing place! I go to Forte dei Marmi every year and could not ask for anything closer to paradise.

  72. Jeffrey

    August 25, 2010 at 11:42 am

    Regarding the lifeguard, I understand the body and the tan (goes with the job), but how do ALL OF THEM HAVE the thickest most BEAUTIFUL HEADS OF HAIR?

  73. Annelie

    August 25, 2010 at 12:21 pm


  74. crowsfeet

    August 25, 2010 at 12:22 pm

    That's it, I can't take it anymore. I'm learning Italian – and as soon as I get there I am going to forget how to swim.

  75. Erica Chen

    August 25, 2010 at 12:22 pm

    Dear Scott

    I am loving these photos you took in Italy, specifically because you not only show fashion, but the culture in Italy. As a poor fashion student studying in Toronto, I don't have the money to travel, but at least I can experience Europe through your blog.

    Thank you. x

  76. Julia, the Thanksgiving Girl

    August 25, 2010 at 12:28 pm

    Aw wow! This indeed looks like it smells incredibly, so many flowers!

  77. Fashion Nazi

    August 25, 2010 at 1:04 pm

  78. Aasia

    August 25, 2010 at 1:26 pm

    You make Italy look so inviting in your pictures. Great captures.

  79. cris.gomez

    August 25, 2010 at 1:45 pm

    Beautiful! The photos are great. Thanks for sharing, it's a good idea for next summer.

  80. zapotecaviar

    August 25, 2010 at 1:47 pm

    These photos are so inspiring! it just so gorgeous!

  81. NewyorkPR

    August 25, 2010 at 1:56 pm

    In the early '70's Forte Dei Marmi was pristine & very beautiful, though the sand was not as clean as Miami Beach or the Caribbean. However, the vibe there was and still is special, especially in the shops, discos, and nightclubs. I felt priviledged to have fallen in love and live there for 2 glorious unforgettable summers surrounded by all those guys with great tans and amazing bodies. It was there that I became truly an 'Italicized' American forever!

  82. Kim K.

    August 25, 2010 at 2:12 pm

    I love this place! And the shoe shops and the fleamarkets in Forte di Marmi. Very nice photos!

  83. Michael Mattison

    August 25, 2010 at 3:59 pm

    Forte dei Marmi is fab, been there many a time. AND: all the lifeguards on the whole "Riviera della Versilia" from Forte down to Viareggio look just like the guy pictured here.

  84. Stephanie

    August 25, 2010 at 3:59 pm

    looks amazing & really beautiful :]


  85. I V E S T I T I !

    August 25, 2010 at 4:20 pm

    Damn you! Now I crave Italy even more! Great photos though, love the beach huts…


  86. Irene B.

    August 25, 2010 at 7:32 pm

    Versilia+bicycle+"bagnino"= my summer!
    …an advice, u have to visit Pietrasanta, only 10 minuts to Forte…but another world!absolutly my favourite place in versilia!

  87. daniela

    August 25, 2010 at 9:51 pm

    Enjoying the lifestyle shots..a nice change..hope it becomes a regular posting..

    cheers from downunder ;)

  88. 82Brute

    August 25, 2010 at 10:14 pm

    Seething with envy here.

  89. YELENA

    August 26, 2010 at 12:15 am


  90. Lizzy

    August 26, 2010 at 1:13 am

    That looks fun. I love Garance!


  91. Optimizer

    August 26, 2010 at 1:23 am

    I love your all beautiful images collocation..

    Thanks for interesting posting

  92. argone

    August 26, 2010 at 5:58 am

    What a great place to stay !!
    thank you for the address

  93. Anonymous

    August 26, 2010 at 6:52 am

    It's a lovely hotel & setting but the Spendido in Portofino & Hotel du Cap on the Cap d'Antibes are better in IMHO.

  94. Catherine

    August 26, 2010 at 8:40 am

    Beautiful spots.
    I prefer to keep secret my favourite spot in Italy.
    But thank you to share.

  95. AnonymousJK

    August 26, 2010 at 3:07 pm

    Where did Garance get her leather bracelet from?

  96. derek

    August 26, 2010 at 9:09 pm

    this place looks so beautiful!
    so peaceful and cozy!

  97. Elisabeth

    August 27, 2010 at 2:24 am

    Oh, Forte Dei Marmi! My favorite Italian seaside town. I've seen some of the most glamorous cyclists there!

  98. deike

    August 27, 2010 at 4:48 am

    I like the swimguard most. Yammi :-P


    August 27, 2010 at 5:49 am

    Amazing place!

  100. Anonymous

    August 27, 2010 at 10:41 am

    The next time your in Forte Go la strada Aurelia Migliarino, Pisa nord, 1am in the morning and you see the old decandence, the tourist dont see..

  101. The Watermelon Radish

    August 27, 2010 at 11:39 am

    I'm ten years old and I have been to Forte Di Marmi. I have stayed at the Augustus Hotel. I loved it there. Everyday I rode a bicycle and ate pizza. I remember going to the beach and lounging around all day! Everyone should go!

  102. Megan

    August 27, 2010 at 11:48 am

    I simply love the garden that is filled with flowers. It's a perfect place to sit down and enjoy the scenery with a hot cup of coffee and some biscuits. I somehow feel rejuvenated looking at this pix. Truly lovely!!

  103. Anonymous

    August 27, 2010 at 11:58 am

    So beautiful, colorful, and homely. I want my house to look like that!

  104. Anonymous

    August 28, 2010 at 7:41 am

    che bello questo bagnino!!!

    e anche forte dei marmi è un posto molto bellissimo!!

  105. Anonymous

    August 28, 2010 at 9:53 am

    If you are in Italy during the summer you should leave the overrated Forte and head to Cinqueterre or Costiera Amalfitana.

  106. Anonymous

    August 28, 2010 at 10:48 am

    ho Scott you are living the life… I'm jealous

  107. Anonymous

    August 28, 2010 at 1:29 pm


  108. F.

    August 29, 2010 at 7:12 pm

    Sart, omg, for weeks I have been dreaming of going to Italy to see a dear friend of mine. After seeing this…. I have to go! Thank you for showing us around!

  109. Anonymous

    August 30, 2010 at 5:15 am

    La Mia Bella Italia…grazie Scott !

  110. Romana

    August 30, 2010 at 11:01 am

    Thanks for your cute words about Italy. Nice places, nice pics.

  111. ifkaix

    August 30, 2010 at 5:57 pm

    Your photos are absolutely stunning!!Been there couple years ago, really nice place.

  112. Ravi

    August 31, 2010 at 1:32 am

    Your photos are absolutely stunning!!Been there couple years ago, really nice place.Thanks for your cute words about Italy. Nice places, nice pics.Oh, Forte Dei Marmi! My favorite Italian seaside town. I've seen some of the most glamorous cyclists there!hi i am Ravi.

  113. Anonymous

    August 31, 2010 at 12:25 pm

    I love the details in the signage, and the roadway with the fencepost details of potted geraniums. I'll bet it smells good there. I would love to be surrounded by that much beauty.

  114. lalentina

    September 1, 2010 at 7:09 am

    I personally think you should spend more days in FDM next year…
    ok Augustus but a lot of other places are must:
    Orlando for delicious focaccia and pizza;
    la versiliana for jogging and cultural events;
    Pietrasanta for art and surrounding….and many many many other places and events…
    You'll fall in love with Versilia

  115. Sylvia

    September 1, 2010 at 10:54 am

    Wow! This place reeks of TRUE style and what a fantastically sneaky shot of that gorgeous guy on the beach in the middle of it all… naughty!

  116. Motels Grants Pass

    September 1, 2010 at 12:44 pm

    Lovely lovely hotel! I love the entire look. Wish you could post more photos. And the signage is charming!

  117. Tara's Dolce Vita

    September 2, 2010 at 5:48 am

    Ohhh I love Forte! Next time you should also go to Pietrasanta, where there are some beautiful scuptures and paintings by Botero.

  118. Avocado Shake

    September 2, 2010 at 11:00 am

    Forte dei Marmi is my home away from home when I am in Italy! Thrilled that it is being plugged here! Don't forget a day trip to Pietrasanta…What a sensational place with sensational people..

  119. Guillaume

    September 3, 2010 at 3:45 am

    Forte dei Marmi! A dream front the mediterranean sea. Next time try the ALbertina Bagno! The nonna is the cooker and the frittura mista is perfect. Guillaume a Parisian guy who love Forte! http://myvision/mylabstudio.com

  120. Derek McCrea

    September 5, 2010 at 10:13 am

    I like the overall feel of the entire story and pictures that go along with it.

  121. autumn rose

    September 5, 2010 at 10:27 am

    nice picture…

  122. Paula

    September 5, 2010 at 6:47 pm

    Charming little place! It looks like a good vacation retreat option.

    On a side note, do drop by my blog and say hello :)

  123. flower delivery philippines

    September 5, 2010 at 9:59 pm

    Oh! Those flowers caught my attention. It seems you have a great flower gardens. How I wish I could have a cool garden like yours. Keep it up!


  124. TLS

    September 6, 2010 at 1:34 pm



    September 7, 2010 at 7:34 pm

    I have a summer house in Forte Dei Marmi very close to the AVGVSTVS Hotel.

  126. cynthia fransisca

    September 11, 2010 at 7:44 am

    i love the picture of the chair and others photo…
    nice pic!!


  127. haute.teapot

    September 13, 2010 at 10:16 am

    I'm afraid I might leave my heart there–yes, I'm pretty sure a handsome Italian man might take it.

    Thank you for sharing your stay, it looks gorgeous.

  128. Ana Carolina Assunção Martinez Burgos

    September 16, 2010 at 9:02 pm

    OMG! I've been there in 2009 and I still have thoughts about this amazing city. Good memories..

  129. Jessiker

    October 1, 2010 at 8:46 pm


  130. Zafran ali

    December 3, 2010 at 3:11 am

    so jealous. these photographs are absolutely gorgeous – love the colors!Thank,s
    pegasos world turkey

  131. Miha

    January 12, 2011 at 5:21 am

    Wow. As travel is my favourite thing to do, collecting great places to plan a trip is such a pleasant routine… even if you don't go in the end.

  132. Business Directory

    February 8, 2011 at 6:58 am

    Wow! It is really Impressive hotel did you post here.Awesome,Marvelous. Thank You

  133. Get a Blog

    May 2, 2011 at 8:22 am

    wow no doubt very impressive,,,, Thanks for nice post.

Leave a comment

Related posts