Thursday, May 22, 2008

Style Profile…Sohiny Das, New Delhi

Sohiny Das

I am a fashion designer and a freelance stylist, and I am trying to dabble in a bit of fashion journalism here in India.

Best Sartorial advice from your parents?
‘Subtle is best’.

Style icons
No one in particular, but I admire many.

Describe your personal style
More like permutation and combination of limited items, and I try to wear them in a different way every time. I don’t think much about what to wear..and that is why the result is a grunge-ethno-preppy mish mash.

I build my daily look around
My schedule for the day..generally a big bag with spare shoes and some make-up, just in case there’s an unplanned change.

Personal Style quirk
Oversized items, and menswear.

Favorite designers
Madeline Vionnet, Nicholas Ghesquire, Issey Miyake, Martin Margiela, Dries Van Noten, Anamika Khanna.

Most cherished item
A black dress by Ghost- it is a miracle versatile dress that was made for me- I believe.

I feel best wearing?
Anything loose and slouchy.

The first thing I look at in another Sartorialist’s outfit …
Combination and comfort level.

I always break this fashion rule.
Blend with the trend.

I never break this fashion rule.
Wear it with a sense of humor.

Never caught wearing?
I think I’ve worn them all…disaster or not.

Most underrated item in menswear/womenswear?
The plain-Jane grey/ black top that goes with everything, and can be teamed up in every possible way.

Dress to impress who?
The mirror, mostly. And my boss..sometimes. It helps.

Shine your own shoes?
No point when you are walking about in India.

Favorite stores?
Flea markets and vintage stores.

Your next “must have” purchase?
Orange Lipstick, and Yellow eyeshadow.

I only buy __________ in Europe.
Lots of jackets..when I lived there.

I skimp when buying …
Everyday office-wear. No point, in this weather. And dust.

I splurge on…..

Quality inner wear. Very fussy.

Favorite item of clothing
Right now- tapered dark Indigo jeans..not very tight and with a front pleat. Casual, semi formal, dressy.

Guilty pleasure
No guilt in pleasures.

Cologne, skincare?
Dior Addict, Body Shop Tea Tree Range.

Most stylish city (Milan, Paris, London, New York, other)
I have only been to London among the ones mentioned…and yes, people there have very good aesthetics mostly. I like the result of the multicultural mix in the sensibilities, and the fact that the city has something for anyone-from anywhere.

When I was high school I wore?
My own creation- a disaster haircut, and mighty smug about it.

Rowing, Badminton.

Favorite fashion magazine?
Spot and Street, Tank, ID..and I only saw a couple of issues of ‘Rubbish’.

Favorite vacation spot?
Anywhere, as long as I am with my friends. If on my own, then London.

Favorite neighborhood restaurant?
Leopold’s and Mondegar in Mumbai for relaxed unpretentious let-your-hair-down ambience.


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  1. Tex

    May 22, 2008 at 6:50 pm

    Is this the same woman who wore the black dress with the yellow flats in india, who you said was like Audrey Hepburn? Either way, I think she is very beautiful and I love her menswear look with the silver eye makeup.

  2. JO

    May 22, 2008 at 6:51 pm

    Love her eye liner in the top photo – looks great!

    These profiles are fun – I hope you continue them

  3. Anonymous

    May 22, 2008 at 6:55 pm

    She is gorgeous and the silver eyeliner is genius on her complexion. Her style almost seems rebellious.

  4. Key

    May 22, 2008 at 7:00 pm

    She´s stunning!
    I undestand her very well cause i´m from a third world contry, too.
    Fashion is harder in there.

  5. American Girl

    May 22, 2008 at 7:09 pm

    She looks so fresh, it seems like she has a certain rawness to her. Very beautiful.

  6. AR

    May 22, 2008 at 7:15 pm

    Nice profile !

  7. AR

    May 22, 2008 at 7:17 pm

    Nice profile !
    Quite interesting…

  8. Anonymous

    May 22, 2008 at 7:25 pm

    I love this style profile, articulate and funny.

  9. unstoppable

    May 22, 2008 at 7:29 pm

    I wish she were my best friend. She’s wonderful, unpretentious and open.

  10. J. Dutronc

    May 22, 2008 at 8:12 pm

    She sounds super lovely, and looks it as well.

  11. iluwfashion

    May 22, 2008 at 8:26 pm

    I love the colours of the pellets on her shirt but the trousers let the entire outfit down, they look a little too much like jammies.

  12. pretty kitty publishing

    May 22, 2008 at 8:29 pm

    I would love to see some of her designs.

  13. Anonymous

    May 22, 2008 at 8:34 pm

    Gorgeous, fascinating girl. She seems to teeter between sophistication and nonchalance impeccably.

  14. suzannemarques

    May 22, 2008 at 8:35 pm

    i loved when you posted her looks before. i am even more excited to learn more about her.

    more more more… how do you like it, how do you like it…

    i love these profiles!

  15. Amrita Pradhan

    May 22, 2008 at 8:58 pm

    She is gorgeous!
    Great profle –
    I want to be friends with her.

  16. penny

    May 22, 2008 at 9:04 pm

    i want to be her friend too!

  17. Sterling-haired Lady

    May 22, 2008 at 9:53 pm

    Love that she splurges on quality inner wear…I know that we all should do that—everything would look and feel better (just check out how the outer things look on her)—though it is hard to do. Seems a bit self-indulgent to splurge on the inner things–but, if it actually enhances the look and boosts one’s confidence, why not?
    And, a she’s a fellow rower! I love that, too.

  18. Style Slicker

    May 22, 2008 at 9:58 pm



  19. Nicole

    May 22, 2008 at 10:20 pm

    “No guilt in pleasures”

    I like her.

  20. sikantis

    May 22, 2008 at 11:16 pm

    Very nice profile. Interesting! I like positive news of life!

  21. Darcy

    May 22, 2008 at 11:29 pm

    I just love her modesty and sincerity. I think this is the best/most interesting style profile you’ve done so far.

  22. Anonymous

    May 22, 2008 at 11:58 pm

    Sohiny, I hope you keep the Sartorialist up to date with your doings and he lets us know.

    We’ve all sort of fallen in love with you here!

    Plus, a girl who proudly sported her own creation disaster haircut is a girl after my own heart.

    Over here in my dusty place, I’ll take your fashion approach as inspiration.

    – Namaste from desertwind

  23. PaperbagPrincess

    May 23, 2008 at 12:22 am

    I disagree about her trousers. I think they just add to her personal style.. I love fashion but as a sport enthusiast/runner sometimes it’s hard to find fashionable ‘comfy’ clothes. I believe that her being a rower really explains the trousers.

    my question is: does anyone know where I could get a similar pair?

  24. theo

    May 23, 2008 at 12:29 am

    it’s really cool to read the profile thing. i feel like a weird stalker, but i loved the grey eye makeup photo you published a few months and actually got a bit excited by this… creepy, in a way :S

  25. citizen

    May 23, 2008 at 12:34 am

    She seems to have a good sense of humour about her style.

    Never caught wearing?
    I think I’ve worn them all…disaster or not.

    Love her candidness!

  26. rachel

    May 23, 2008 at 12:49 am

    she’s gorgeous.

  27. Anonymous

    May 23, 2008 at 2:42 am

    definitely my favorite profile so far…i love her free spirited and fun personality!

  28. [email protected]

    May 23, 2008 at 6:01 am

    She seems to be a very strong person, and she has something different in her eyes.

    I use too Dior Addict!

  29. Sohiny

    May 23, 2008 at 6:13 am

    those trousers are from a pavement market in Calcutta. They’re actually houndstooth stretch pyjamas..i have just worn them scrunched up..
    I’m guessing you’d get similar stuff anywhere..

  30. Anonymous

    May 23, 2008 at 6:34 am

    She’s my favourite too! I think she seems really sweet & unpretentious – and I love her silver eyes in the first picture.

  31. miss milki

    May 23, 2008 at 7:34 am

    Love that you did a profile on Sohiny! I was really taken by her when you photographed her earlier in the year. She seems like such a great, fun person…doesn’t take ‘fashion’ too seriously and isn’t afraid to experiment and make mistakes. Definately would love to be friends with her too!

    it’d be brilliant to see some of her designs…maybe that could be another post?

  32. Anton

    May 23, 2008 at 8:41 am

    Dear Scott,
    Please do a “Style Profile” on Lino Ieluzzi. It would be so nice! Thank you!

  33. ula

    May 23, 2008 at 8:54 am

    No guilt in pleasures.
    wow, brilliant :)

  34. Anonymous

    May 23, 2008 at 9:01 am

    Wonderfully down to earth.

  35. laia.

    May 23, 2008 at 9:44 am

    This is the most interesting profile I’ve seen here by far. I think it’s really great you’re giving us notes from the beaten paths as well as the “regular” cities.

  36. Anonymous

    May 23, 2008 at 11:39 am

    Love these different types of style profiles! It’s fun to hear where different menswear designers buy their suits and shoes but it’s also nice to shake things up with women, and unconventionally-dressed women at that!

  37. Thomas

    May 23, 2008 at 11:54 am

    Another brilliant addition. I especially like her reminder that fashion should have a sense of humour.

  38. Sheena

    May 23, 2008 at 1:22 pm

    Wowie! She is so stylish! Words and all..

    I die over those pants. I often go back to India and stock up on slouchy trousers, pajamas, harem pants. Comfort chic!

  39. Céline

    May 23, 2008 at 2:21 pm

    How lovely! To be honest, I didn’t like the other profiled people…they sounded rather pretentious. But this profile was a fun read, Sohiny sounds so upbeat and honest, and she looks amazing. :)

    And I totally agree with her when it comes to comfortable clothes. I for one, never, ever use heels because my feet find them odious, and it’s somewhat annoying that a lot of people seem to think that there’s no way a girl can be elegant without such things :p

    Nice blog, Sart!

  40. Daniella

    May 23, 2008 at 3:27 pm

    That shirt in the second photo–wow!

  41. classact

    May 23, 2008 at 3:33 pm

    the ‘no guilt in pleasures’ quote is one to remember.

  42. Anonymous

    May 23, 2008 at 4:56 pm

    this girl has an awesome personality


    May 23, 2008 at 6:35 pm

    Love that first pic of her. The eye makeup is fab.

  44. Anonymous

    May 23, 2008 at 7:22 pm

    I love these profiles. Would you consider doing one with the lady you’ve photographed (in Paris, I think) in overalls, and in a great black coat? And, one with The Twins from May 14?

  45. Anonymous

    May 23, 2008 at 8:09 pm

    Yes yes yes! I was struck by the “no guilt in pleasures,” too. She’s so lovely and has a beautiful attitude. I would like to be her friend. :)

  46. Robin

    May 23, 2008 at 11:01 pm

    Love the light and the colors in the bottom photo. The sunlight hitting her calf: it’s very sensual. Sohiny simmers with mystery, self-confidence and sexiness. Interview was refreshing, special. Gorgeous top & stylish, comfy pants. Wasn’t sure they worked together at first, but after reading feel it reflects her perfectly. She knows how to express herself in fashion.

  47. Rollergirl

    May 24, 2008 at 7:04 am

    Loving these profiles…

  48. cordelia

    May 24, 2008 at 10:35 am

    Thank you for these profiles. They are so interesting, I see them collected in a volume.

  49. James Buckhouse

    May 24, 2008 at 12:33 pm

    Nice interview:

    besides “No guilt in pleasures” I also liked “Wear it with a sense of humor” as well as the use of disaster… twice! once as a noun and even better the second time as an adjective… “disaster haircut” sounds like the name of my new favorite band.

  50. Violet Harrington Pickles

    May 25, 2008 at 10:54 pm

    I like very much this young woman.
    Soulful eyes.
    A lack of pretension and effortless style that is refreshing.

    Indeed yes, I like her very much…

    Violet Harrington Pickles

  51. Anonymous

    May 26, 2008 at 6:26 pm

    This is your best style profile. It’s great to see someone who dresses so well without pretension.

  52. Anonymous

    May 26, 2008 at 9:58 pm

    i love this interview.
    she seems natural and real, plus all the designers she mention i never heard of.

    she makes it look effortless, yet classy.

    *thank you for putting a cultural perspective*

  53. sonam

    May 27, 2008 at 1:10 pm

    Beautiful pics! And India isn’t too far behind when it comes to fashion! You can tell that by the number of luxury brands that are coming here :)

  54. Patrik

    May 27, 2008 at 8:00 pm

    LOVE hers shirt.

  55. Alice

    May 28, 2008 at 3:50 pm

    You should check out Croatia. The locals have a very distinct/hip yet not too flashy style. I loved the subtle colors and combinations of the outfits.

  56. ev said

    May 29, 2008 at 3:42 am

    Awesome! I am obsessed with orange lipstick too. May I suggest Fluorescent orange #201 by Make Up Forever. Would look so good with your complexion.
    I think style is being able to rework the same pieces into completely different outfits. Props!

    ev said

  57. ebewen

    May 29, 2008 at 3:31 pm

    Most people touched on this, but “no guilt in pleasures”…

    awesome profile and seems like a sweet girl.

    more please!!!

  58. Travel & Travel...

    June 1, 2008 at 8:29 am

    hi !!!
    I was once in Leopold’s in mumbai. I felt I was sitting with modern people but in a good old 1950-60s restaurant.
    I love the look of the restaurant.
    Will be added soon on my blog.

  59. Carissa

    June 4, 2008 at 7:29 am

    this girl is fantastic

  60. SVA Search

    July 30, 2008 at 11:57 pm

    I definitely have to second Goncalo’s post above…The second pic is definitely a melange of candour + Unpretentious + strong personality

  61. jane

    September 19, 2008 at 7:24 am

    Nice profile… Girl is too cool!!!

  62. Anonymous

    June 8, 2009 at 2:38 am

    can't believe this is u shona…gorgeous and so very smart. proud of u irl!

  63. Morgan Def Style

    October 12, 2011 at 4:35 am


    I’m a proud of you.. Beautiful touch of style. Simple yet awesome.

    Best regards…

  64. Alexa

    February 5, 2012 at 11:38 am

    More profiles like this one, please! I love reading about stylish women outside of NYC, MIlan and Paris. Her look is inspiring.

  65. Souly

    June 18, 2013 at 10:48 pm

    If I were to describe her I would say she dresses or styles her self in sections from head to toe using what works!

  66. Marvin

    August 29, 2013 at 6:14 am

    Sohiny Das… You are a star and an inspiration as a friend and a fashion professional. True style is effortless and you stand exactly for just that!!!!

  67. Insideout

    May 9, 2014 at 6:38 am

    Love love love!!!

  68. Rose

    November 26, 2014 at 10:03 pm

    such a character-inspires me a lot! I’ll always remember what she said,”Subtle is best, wear it with a sense of humor & No guilt in pleasures.”

  69. Daniel

    March 29, 2019 at 5:36 am

    She´s stunning!
    Nice profile!!

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