Monday, May 7, 2007

On the Street….. V&R H&M Trench, Stockholm

The Swedes are so proud of H&M that they make it look really great.
It reminds me of how Americans felt about Gap/Banana Republic back in the Nineties.

I have said before i am conflicted about H&M here in NYC because the shops are so big and messy but I think I will give them a second chance.

The stores in the US seem so much larger than the European units which make them much harder to maintain. Maybe as they expand here they will make smaller units that they can control; better.

I would love if the coolness factor that they have in Sweden could translate a little better here – we need it because I don’t see Gap turning it around any time soon.

I guess I will always have J.Crew.

Anyway this young lady makes her V&R H&M trench look great and she had grey gloves that matched her grey shoes ( matchy in a good way)


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  1. Kråkan

    May 7, 2007 at 9:03 am

    Hm, I don’t think it’s that we’re proud, it’s more that we have H&M everywhere and have had it for a long time, so we have developed like a sixth sense of how to wear an stunning outfit with exclusively H&M clothes. Or, at least the girls have, H&M for men still sucks.

  2. anna

    May 7, 2007 at 9:04 am

    Caro Sarto, here in Milano this great trench was sold out IMMEDIATELY and I could not get one. I think h&m is really great in clothing, but only if mixed with higher level accessories…
    You make always great pictures. bravo bravissimo sartorialissimo

  3. Anonymous

    May 7, 2007 at 9:38 am

    oh, stockholm is so beatiful. what a scenery! and all the people there are so beautiful, maybe that is why they look so efortlessly stylish. If you live there, I guess you become ‘blind’ to this fact after a while..

  4. Jack Daniel

    May 7, 2007 at 9:43 am

    Hm…nothing special about this look to me, because here in The Netherlands….every girl seems to wear a trenchcoat…with skinny jeans…and pumps!

  5. Alice Olive

    May 7, 2007 at 10:19 am

    Yes, she looks great. Her sleek hair and fabulous smile set off the trench!

  6. Anonymous

    May 7, 2007 at 10:20 am

    oh wow….simple and elegant!
    do they have this trench here in ny?
    if not, why not!!!!!

    very pretty smile..

  7. Anonymous

    May 7, 2007 at 10:42 am

    Do you know what you are doing for ordinary folk like me, Sart?

    Music lessons. You’re giving us music lessons. I know what I like when I hear it, but I can’t talk about it because I don’t know the terms – and I can’t play it very well because I didn’t get enough lessons – and I certainly can’t write it for myself!

    But the Sartorial Symphony going on at this blog is simply perfect. First we get the music and comment by the maestro, and then the discussion by the crowd made of varying degrees of expertise (and tact). I love this!

    Thank you for my daily dose of music appreciation from all over the world.

  8. hotdogandbun

    May 7, 2007 at 10:58 am

    Is that a heart-shaped belt buckle?! Magnificent. I normally detest trenches, but in this case, I want one for me self.

  9. Carolina Lange

    May 7, 2007 at 11:21 am

    She looks so great, love the trench, the skinny pants and her sweet smile!

  10. Anonymous

    May 7, 2007 at 11:34 am

    Interesting that you should mention the fashion viability of the gap in the 90′s then say, “Well, I guess I will always have J. Crew”. Mickey Drexler was at the helm of the Gap in the 90′s. Guess where he is now? Yup. J. Crew.

  11. Anonymous

    May 7, 2007 at 11:47 am

    H&M is one of my all-time fave stores! I have now returned to Singapore from the UK and am sorely missing it. So many of the fab pieces that my friends have complimented me on come from there. It’s the great range of styles at amazing prices that i love about it most. At least i still have Topshop. If you know or meet the H&M people, would you please tell them to open a store in Singapore? Thanks!

  12. Asian Models Blogger

    May 7, 2007 at 12:06 pm

    Like you, I am not a fan of the H&M stores in NYC mainly because it looks like mess in there.

    I am huge fan of V&R’s RTW collections but not this trench for H&M. It looks too bulky and not very flattering on the gorgeous woman.

  13. gregory_fb

    May 7, 2007 at 12:27 pm

    She is quite lovely and the city looks very inviting behind her.

    I’m not crazy about the trench, though, particularly on her and think that frankly Viktor & Rolf are more hype than anything. Speaking of J. Crew, you can most of what V&R have on offer from J. Crew for hundreds of dollars less.

    I think a trench with a heart for a belt buckle would be more interesting if worn by some punk looking woman with, say, her hair died black and facial piercing. Here, it’s too cute-sy.

  14. Anonymous

    May 7, 2007 at 12:46 pm

    Has Gap / Banana Republic ever “looked really great” … I just can’t understand American stores like Gap, B.Rep, J Crew, A&F, Armani Exchange etc … the clothes are just so vile & totally not fitted … It’s little wonder they’ve never bn opened in Europe other than Gap b/c europeans have always bn used to zara, h&m, top shop etc… all as cheap but in a totally different league in the style stakes …

  15. daniqueconijn

    May 7, 2007 at 1:32 pm

    i think she looks great in that coat, im so sad i didnt get one.. at least i have one very pretty red dress! im soooo happy with it!

  16. Anonymous

    May 7, 2007 at 1:42 pm

    The trench coat is cute but I’m not crazy about this color.
    Also, I wouldn’t compare Gap/J Crew/Banana with H&M. Gap/J Crew/Banana have always been pretty boring but it’s good to go there if you need the basics, say, an inexpensive but decent shirt to wear on weekends. H&M is trying to be ‘edgy’, I guess, but the problem I have with it is the quality of their clothes. It’s so poor that I’m not even tempted by their low prices. I guess, it’s a good store for teenagers, who don’t want/need their clothes to last more than a season. H&M designer events are somewhat more interesting, though; I even got 2 pairs of pants from Stella and V&R.

  17. Anonymous

    May 7, 2007 at 1:45 pm

    oh Scott please try out H&M. you have to tackle it in a certain way. first you walk and you begin to tremble by the size, but you gotta quickly go through all the racks and just start picking up what you like. and then you got to make a more deliberate second time through the racks really looking at the clothing and pick up those as well. you’ll be presently surprised once you enter the dressing room. :-)

  18. Anonymous

    May 7, 2007 at 2:22 pm

    Forget her clothes, for goodness sake, and see what a winning smile and personality she has!

    Who cares where this outfit did come from.

    Itis irrelevant.


  19. J. Prata

    May 7, 2007 at 2:41 pm

    Everything and the white bag…
    … and the magic Sarto’s photos

  20. Anonymous

    May 7, 2007 at 3:28 pm

    Wouldn’t H&M be better compared with something like Express?

    I don’t think you can really compare H&M with Gap or Banana Republic.

    H&M makes diposable clothing — the quality is terrible. I’m pretty sure everyone that shops there knows that, though.

    Gap and BR are good for basic things, and the quality is probably miles ahead of H&M. The only problem is, their men’s clothing is shapeless.

  21. Anonymous

    May 7, 2007 at 3:41 pm

    hey mr sartorialist!
    Just so you know, we don’t wear HM clothes because we’re so proud of them, it’s beacuse they’re cheap. Sure a bit crappy but most things look good and aren’t too expensive…
    //Real suede

  22. Kara

    May 7, 2007 at 3:59 pm

    As a JCrew employee, and discount receiver, your comments make me proud!

    (I still like H&M … and Banana. But why IS the gap so horrid? I don’t get what happened to them.)

  23. ketty

    May 7, 2007 at 5:03 pm

    what anonymous said about music lessons…oh…so true…so true… your photos display TIME och CUT and…well..FASHION. in the true meaning of the word. I never wonder “where did she get this or that” it is not about the items, it is about how they play together with the wearer and the background. with your photos I just see time in front of me. the unknown, forgotten time. lovely.

  24. fashionfanatic60

    May 7, 2007 at 5:18 pm

    Oh, I love this coat! I got it in black here in NYC and wear it all the time (after replacing the heart buckles with something a bit more age-appropriate, that is). I’m not an H&M fan in general, but this trench is beautifully designed and surprisingly well made.

    And your photos are making me long to go back to Stockholm!

  25. Anonymous

    May 7, 2007 at 5:59 pm

    I haven’t been to American H&M stores before, but I know that Canadian H&M is not very impressive at all. The stores, like you said are huge and trashy looking. It has an air of cheepness about it that might be just the right about of kitch for a hipster but is not especially classy or sophisticated.

  26. Anonymous

    May 7, 2007 at 7:42 pm

    We are getting our very first H&M store in Calgary, AB Canada and I am pretty excited. Hopefully I won’t be disappointed. I love the trench coat been looking for a nice fitted one for awhile. I would wear it with a pencil skirt.

  27. Muddy

    May 7, 2007 at 8:06 pm

    there isn’t h&m in kuala lumpur. there is gap, but i am not crazy over that label. banana is opening soon, but let’s see how far it will do. at the moment, we got only zara to depend on, and amen to that!

  28. The Lady and the Rant

    May 7, 2007 at 10:50 pm

    Love it. I particularly like the volume of the trench vs. the skinny line of the pants. I also like that her shoes sort of don’t match the coat, stops it look to NICE…if you know what I mean???

  29. Anonymous

    May 7, 2007 at 11:58 pm

    When I was a teenager, in the early-mid 90′s, wearing something from H&M was borderline embarrassing. It was the kind of store your mom would drag you to. Granted, it’s still considered cheap throwaway wear, but the general perception of, and attitude towards, H&M has changed so much in just a decade. Now everyone wears it, even the cool cats won’t hesitate to mix it up with a few H&M pieces.

    Lisa, Vasastan, Stockholm

  30. Anonymous

    May 8, 2007 at 12:16 am

    H&M seems to make some really good clothes, some absolute crap. You have to have an understanding of fabric and stitching to shop there effectively.

  31. foodie415

    May 8, 2007 at 1:38 am

    I love her smile — it really makes her look. I’m a 40-something mother of two who recently discovered the pleasures of the smaller H&M in San Francisco. There are some gems to be discovered (of the Vanessa Bruno- and Cacharel-esque sort) once you focus and filter out the club music.

  32. Viola

    May 8, 2007 at 2:56 am

    I really like this girl’s outfit! The trench looks fresh on her and the shoes are great too.

    I also like the fact that she smiles, because it feels like smiling is “out” in fashion; on catwalks and in fashion magazines they all look so dead serious (not always, but most of the time)…so it’s refreshing to see a happy face :)

  33. Anonymous

    May 8, 2007 at 6:23 am

    Ah, the demise of The Gap. Do they not sell khakis anymore? Or is that deficit just their woefully awful online store?

    I’m desperate to find replacement for the khakis I’ve been wearing for years. The backsides are patched and still I wear them. They fit. They’re well-made.

    Everyone needs The Old Reliable.

    – desertwind

  34. Anna

    May 8, 2007 at 6:53 am

    i have the same trenchcoat! I can’t believe i own something that the sart actually photographed!

    I am gonna be really happy for the next half an hour or so!

  35. Diana

    May 8, 2007 at 8:01 am

    my biggest problem with H&M, that they are so full with clothes, that I never find THAT piece I look for. I always wonder seeing girls with huge mass of clothes in their hands, and I just stand there, seeing only trash.
    Or it is not H&M’s fault but mine?
    Hopefully I can improve by visiting Mr Sart’s blog regularly.

  36. sandman_gr

    May 8, 2007 at 8:08 am

    H&M just opened in Athens and they are going to come here in Thessaloniki too so we will se firsthand how they compare next to Zara or our local similiar brand Glou (men only).

  37. amillionpieces

    May 8, 2007 at 7:41 pm

    H&M get some great stuff, it takes some digging sometimes, but once you get used to your local store you know where you’ll find the stuff you like.

    I just wish they would start doing the plain raglan-cut tee’s again. In fact, I wish anyone would start doing good slim fitting raglan cut tees. Anyone know anywhere?

  38. Anonymous

    May 8, 2007 at 8:06 pm

    if only they made more of that trench! it sold out in seconds. People stand in line, buy EVERYTHING in site, and then put it up on Ebay. It’s not fair to those of us who really love fashion + are genuinely interested in Stella + Victor & Rolf and aren’t just out to make a buck.

  39. Anonymous

    May 8, 2007 at 11:35 pm

    I’m in Canada but I suspect our H&M experience is similar to the New York one. I find that even in one city, different H&M locations can carry different stock and have quite a different feel from each other. Also, like other people have pointed out, you really have to be willing to take your time and look thoroughly.

    A lot of their stuff is cheap, but I have found several gems there, mostly jackets.

  40. true supermodel

    May 9, 2007 at 8:23 pm

    Perfect! I love how the shoes really pump up the outfit after you look down from the drab colored trench coat.

  41. ~XoXlooking-fabulousXoX~

    May 11, 2007 at 7:00 am

    wow she looks fabulous! very sleek!

  42. ShawnDC

    May 13, 2007 at 8:12 am

    I love H&M. We have a pretty nice one here in downtown DC – much less hectic than the ones in NYC and a pretty decent men’s section. Many posters are right, much of it is “disposable” clothing, but that’s ok, since you can get one season out of it then have an excuse to “refresh” the wardrobe. Sizing is all over the map, so you have to try everything on, but when you find something you like you really can’t beat the price.

  43. Anonymous

    November 15, 2007 at 1:12 pm

    You should give H&M another chance. I felt the same way you did when the first large, messy store opened in Chicago. But the more I spent time in there, the more I found AWESOME stuff I adore and still wear today. The thing is you really need to take your time and dig through everything in there, like a treasure hunt. But most people don’t have the time, so it’s understandable. YOU ROCK SART!


  44. Anonymous

    October 20, 2010 at 3:21 am

    The only reason H&M's are messy in the US is the people. Americans/most of them have no respect for money and they tend to destroy the merchandise in bigger stores while looking for what they want. It's a common simptom with developed/rich countries. Well, Sweden is one of the richest countries but they have an innate common sense.
    So if you want give H&M's a chance in Europe.

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