Wednesday, January 30, 2013

On the Street….Old Man Gianluca, Milan

To understand how cool and modern this shot is, you first have to understand how old-fashioned Gianlucas coat is!


That specific coat model is very popular in Italy, but I don’t think I’ve ever seen that coat (a loden-ish, Tyrolean-ish classic) ever worn by anyone under 80 years old, let alone a super-cool, dreadlocked editor of L’Uomo Vogue.


That’s one of the reasons that Gianluca’s style (you can click his new tag for all his posts) is so cool; he’s always on the prowl for  ”the new,” but he never forgets the beauty of well established classics.


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  1. john b pritchett

    January 30, 2013 at 2:03 pm

    So cool! Great photo.

  2. Mary

    January 30, 2013 at 2:08 pm

    Thank you for the explanation, all the more enjoyable!

  3. Rossella

    January 30, 2013 at 2:13 pm

    My dad loves loden and my mum too… I’ve always seen them with those loden-ish coats… and I’ve always thought they are special: my parents and loden coats together! :)

  4. Simbarashe

    January 30, 2013 at 2:18 pm

    That’s a dapper fit for certain! I approve.

  5. Mona

    January 30, 2013 at 2:19 pm

    That shot is even more cool now that I know about the coat. I also like his gait and the swish of his coat.

  6. Nomadic D.

    January 30, 2013 at 2:19 pm

    This is gorgeous! Love the movement, the swing of the coat is incredible! It’s actually kind of hard to believe it’s an old man coat, I’d love for you to show us a photo of it being worn in the traditional way to compare. Even without that though, it is a brilliant shot.

  7. Susana

    January 30, 2013 at 2:29 pm

    Good for him. It is refreshing when fashion people don’t forget to mix the old with the new to reinvent the styling of classic, old pieces. So much of what we see around, currently deemed “fashionable”, is always the latest, but I firmly believe that true style is the result of a mix that must include classic pieces that have some sort of history.

    Loden is always stylish!


  8. Denisa

    January 30, 2013 at 2:42 pm

    I really love that pics from Italy. For me are so charming. Have a nice day.

  9. Nini Piccola

    January 30, 2013 at 2:55 pm

    I don’t think it deserves the label “old man coat”. Yes, it is worn by many older European men but it is truly an iconic garment. My dad used to wear a grey one… Did you know the loden fabric is also quasi-water repellent? When my father died I gave it to a 21 year old I know and be loves it!


    January 30, 2013 at 2:55 pm


  11. Mr Essentialist

    January 30, 2013 at 3:00 pm

    I love this coat – partly because of the exceptional cut, but mostly because I lived in Austria and adore true Tyrolean style.

  12. Inga

    January 30, 2013 at 3:09 pm

    I wore one in Denmark 40 years ago when I was twenty plus years old. It was already then an odd piece for a young person to wear – but cool for those in the know ;)
    I always loved the shape and the way it falls, plus the leather edging at the end of the sleeves.

  13. Laura

    January 30, 2013 at 3:13 pm

    Beautiful coat! Love the length and color!

  14. Nico

    January 30, 2013 at 3:20 pm

  15. stacey a

    January 30, 2013 at 3:31 pm

    I am a young lady who has a burberry loden coat. It was given to me by my very stylish uncle. I wear it all around Philadelphia. Love the photo!! Stylin’!

  16. Marta Pozzan

    January 30, 2013 at 3:52 pm

    Love him

  17. Black and Olive

    January 30, 2013 at 3:57 pm

    That is really cool! Loving the swag!

  18. Black and Olive

    January 30, 2013 at 3:57 pm

    Loving that swag!

  19. Bonnie, Clyde and Marni

    January 30, 2013 at 4:12 pm

  20. fox in the city

    January 30, 2013 at 4:14 pm

    When I lived in Florence in the late 1970′s everybody wore loden coats, having moved there from the UK we at first thought it was a college or school uniform, they were everywhere! Mostly green but some grey or navy. My parents bought one each for my sister and I, wish I still had it.

  21. Jennifer

    January 30, 2013 at 4:28 pm

    great coat!

    xo Jennifer

  22. Lelli Family

    January 30, 2013 at 4:29 pm

    I’m loden addicted compliment Scott great pic

    Daddy Lele from Lelli italian fashion family

  23. Elisabeth

    January 30, 2013 at 4:34 pm

    In Austria this is a so called “Hubertusmantel” :-)

  24. galsandan

    January 30, 2013 at 4:44 pm

    Very cool. Wish I could see him from the front, too.

  25. Laura

    January 30, 2013 at 5:26 pm

    You haven´t seen before?? In Spain is really common, bussiness men use to wear those coats in winter, old man but also the youngest! I love to see them wearing it at the legal court, for example.

  26. MS

    January 30, 2013 at 5:47 pm

    Pretty much every italian architecture teacher in my school wear this exact same coat but they are not 80 ;) just nostalgic I guess

  27. Martina

    January 30, 2013 at 6:46 pm

    And this is how trends get started. I predict a sellout of loden coats in the near future. :)

  28. gma

    January 30, 2013 at 9:25 pm

    Looks like a Salko. Made in Austria.
    Like these?

  29. Rebecca

    January 30, 2013 at 9:39 pm

    I like the calm pairings in this pic around the animated subject – tram tracks, the lady’s trolley handles, the two guys in navy caps. They make his movement seem all the more palpable.

  30. Ness

    January 30, 2013 at 9:45 pm

    I’m really digging all the male top-knots/buns/whatever you want to call them.

  31. Ndumiso

    January 31, 2013 at 1:53 am

    It makes sense that Vogue L’Uomo is so cool, cuz the editor is pretty cool as well

  32. Yolanda

    January 31, 2013 at 2:43 am

    Love it!. That’s the type of coat cool girls at my school in Sevilla (Spain) used to wear back in the ’70s…

  33. Taemin

    January 31, 2013 at 2:47 am

    Really cool!
    doesn’t matter which he was wearing in the coat…
    it’s enough with only his brilliant chic coat!

  34. Reykjavik women

    January 31, 2013 at 4:22 am

    Was a trend in Reykjavik in the seventies and I still got it !

  35. Daniel

    January 31, 2013 at 4:39 am

    I own one, used by my father when he was younger. It is quite “demodĂ©” (old-fashioned) but I love to wear it in the country house. I was thinking about using it in the city… I will try.

  36. lia

    January 31, 2013 at 4:48 am

    This is a great example of what it going on right now in fashion… the OLD is the new NEW…

  37. Brenda

    January 31, 2013 at 6:26 am

    That’s a super normal kind of coat here in Italy, leave out all those specific names here they just call it “il capoto del nonno” …

  38. Zsu

    January 31, 2013 at 6:28 am

    I’m 27, I have a coat like that (also in green) and I love it!

  39. Mary S

    January 31, 2013 at 9:58 am

    I love those coats. An old friend of mine in Brussels, now passed away, used to wear one and I always considered him a man of great elegance and style.

  40. Alessandra Cristina

    January 31, 2013 at 1:45 pm

    I wear my milanese mother’s loden, that she wore starting as a university student. I’ve had to have a button sewn on from time to time, but it is gorgeous and warm, wears like iron, and I always get complimented on it walking around here in Philadelphia.

  41. dae_delus

    January 31, 2013 at 3:16 pm

    I absolutely agree. the sense to mix the classics with “the new” is actually an Italian feature you won’t find anywhere else. it is a fantastic guidance but hard to follow outside Italy. it also says a lot about the Italian society as such!

  42. Lucy

    January 31, 2013 at 4:37 pm

    Understanding the scene makes the photo even more incredible!

  43. carlitos

    February 1, 2013 at 5:31 am

    I love Barbour -Vans , Its Coool!!!!!!!

  44. carlitos

    February 1, 2013 at 5:32 am

    Me encantan las Barbour-Vans , lo mas!!!!!

  45. rebekah

    February 2, 2013 at 4:52 pm

    That’s really freaky… this afternoon I was sorting through clothes I had stored away, getting ready for a big move, and came across this exact coat. I found it at a thrift store ages ago and couldn’t believe that I’d forgotten about it. Anyways it looks so good on Gianluca that I think your photo gave me the push I need to wear it (although I’m sure it will look much different on me seeing as I’m 24 and female).

    Thank you for this!

  46. julian

    February 2, 2013 at 8:19 pm

    Love the coat

    Any chance of seeing it from the front ?

  47. Ana

    February 3, 2013 at 6:13 pm

    These loden coats were very popular in Portugal during the 80′s. Everybody was wearing it: men, women, adults, chilren, teenagers…
    This colour is beautiful and it looks very cool on him!

  48. Martine

    February 4, 2013 at 10:38 am

    I sure didn’t know. But it looks great. That I do know.

  49. M.

    February 5, 2013 at 5:06 am

    Yes, Scott, I have seen it all over but on men. Lovely coat. Room to move in it. If there was one to fit me I would buy one. I have to say the clothes for men in Italy are better than those for women. At least that is what I have seen so far. My husband is spoiled for choice and hates shopping while I can find niente. (I don’t like the big brands.)

  50. Megan

    February 7, 2013 at 3:49 am

    Walk around Marienplatz (Munich), maybe have a glass of champagne at Dallmayr, and you’ll see quite a few younger folks mixing traditional tracht clothing with modern fashion. I love the look and wish I could afford more of it.

  51. Aldo

    February 9, 2013 at 3:37 am

    I would prfer blue color, at least!

  52. freddie

    February 23, 2013 at 12:37 pm

    Style always prevails over fashion. The loden coat is pure elegance….

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