Saturday, April 28, 2007

I’m in Love with Berlin!

I arrived in Berlin yesterday and I am so impressed!

I was expecting to be disappointment in the Berlin hype or that it would be a one-note hipster heaven but I have been pleasantly surprised by the layers of style here.

I got a lot of greater shots yesterday in Berlin and will start posting them tomorrow along with images from Munich, and Koln.

Today (Saturday and Sunday) I will go to Hamburg and then return to Berlin for Monday and Tuesday.

One very nice surprise is how many great little shops are in Berlin. Anyone that has ever shopped with me knows I am very picky about stores because I had to deal with so many of them for 15 years working in Sales & Marketing for several designers.

In Berlin the shop owners have somehow figured out how to mix sweet and tough in just the right amounts. I have taken pictures in quite a few stores so i will be posting them this coming week.

I have a new friend and her name is Berlin.


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  1. stilinberlin

    April 28, 2007 at 2:47 am

    we know! nice to hear you like our city :-)

  2. Bluna

    April 28, 2007 at 2:58 am

    Welcome to the club .

  3. Steffi

    April 28, 2007 at 4:31 am

    I´m following your blog with great interest and I´m very exited about the Germany photos, since I am from Germany (Munich). I can´t wait to see them! I really liked the Milan photos.
    Have a great trip! Steffi

  4. Anonymous

    April 28, 2007 at 4:52 am

    Wait till you get to Hamburg! Hamburg is far more beautiful than Berlin and even Munich. Enjoy your weekend!

  5. guymsea

    April 28, 2007 at 6:45 am

    Glad you liked Berlin, It is without doubt the most creative city on the planet right now. There is still tremendous creative freedom and not ruined by large corporations and big money, hopefully it will remain that way for a while yet.


    April 28, 2007 at 6:48 am

    hahahahaahahah! no surprise, it had to be like this, Mr. Sart!
    Berlin is an amazing place, since summer of 94, I spent every August there. It´s absolutely stimulating!
    I love the culture of life berliners have.
    I´m expecting your pics with great willingness.
    During August it takes place a fantastic Dance Festival I strongly recommend you, “Tanz im August”.
    I remember the lines of Leo Cohen´s song: “first we take Manhattan, then we take Berlin ….”.
    Schone Grüsse!

  7. Fabienne

    April 28, 2007 at 7:07 am

    *smile* glad you like it here.

  8. Gudl

    April 28, 2007 at 8:01 am

    Well, I am glad you like Berlin/Germany.
    Can’t wait for more pictures!

  9. Martina

    April 28, 2007 at 8:52 am

    I love Berlin! was there on a tripe to pictoplasma, the east side is the best side there.

  10. Anonymous

    April 28, 2007 at 8:57 am

    I fell in love with Berlin too when I visited earlier this year, and I’d move there in a second given the opportunity! Can’t wait to see your pictures!

  11. Carolina Lange

    April 28, 2007 at 9:49 am

    I’m so jealous!

  12. heather

    April 28, 2007 at 10:27 am

    Really? That’s so good to hear! I have a friend who’s living in Hamburg next year so some friends and I are going to visit and go to Berlin. I’ve never been but met guys from there when I was in highschool and they were sooo stylish and cool, I’ve always imagined it to be a very hip and forward-looking city. Have you visited the Jewish Museum by Liebeskind? I’ve heard the architecture literally takes your breath away.

  13. Cappuccino

    April 28, 2007 at 10:52 am

    Heee. Knew you’d love it. Looking forward to your Koeln photos, and hope (hopehope) that you crossed paths with that lady in the green polkadot dress on Ehren Str.

  14. Paize

    April 28, 2007 at 10:54 am

    can’t wait for the new pics!

  15. Anonymous

    April 28, 2007 at 10:57 am

    Jonathan Safran Foer, who is living in Berlin currently because he obviously is a hipster, said in an interview two weeks ago that he liked Berlin better than New York. But what does this little village of 3 Million inhabitants, that is dirty, spangled with dog piles allover, and populated by masses of horribly dressed Germans have that NYC does not have?
    At least, I have to admit, some clubs for electronic music are worth visiting. Check out the watergate club, if you have a chance to.

  16. Anonymous

    April 28, 2007 at 12:47 pm

    Check out “Cool Berlin Shops” part of the teNeus series. Can’t wait to see yours.

    Andy – Chicago

  17. Anonymous

    April 28, 2007 at 12:59 pm

    Welcome to Berlin! You shouldn’t miss visiting Chelsea Farmers Club in Charlottenburg. I’m sure you’ll love this little fancy store.

  18. Anonymous

    April 28, 2007 at 2:32 pm

    I feel like I´m traveling too and you have the best eye for showing us those exquisite little things about a town.

    Your latests posts are simply delicious

    Sart, let me tell you this: you rock!

  19. kino

    April 28, 2007 at 2:51 pm

    I’m expecting your photos in Berlin!
    I loooooooooooooove Berlin style!

  20. Maria

    April 28, 2007 at 2:52 pm

    Berlin is the most interesting city on the planet nowdays; great you found examples. The city has all the futurism that cities need plus the austhere level of aesthetics that makes kitsch even from “high end” brands. I manged to lived there for a long year…still think is above many other experiences.

  21. Anonymous

    April 28, 2007 at 3:06 pm

    i have to side more with the 3rd anonymous sentiments.
    you usually get that ‘feeling’ the first time you see a new city. berlin is a fun place to visit but not to live.
    a city where over 65% of the population work for free (or for drinks) and the other 35% are just there for the ride. it’s full of very creative, talented people… still being supported by their parents well into their 30′s. does that make a city cool?

  22. Bárbara Santiago

    April 28, 2007 at 3:17 pm

    I REALLY lov your blog. I read about it on Vogue Brasil, and since that I came here every day.
    I’m a fashion student from brasil and I take some photos too…but I don’t have a nice camera…well, If you don’t mind, I’d like to show ya my web site when it will be done…now, still under construction…
    and sucess!

    Bárbara Santiago

  23. Kim

    April 28, 2007 at 3:31 pm

    lovely. wish i could be there as well. glad it’s going well.

  24. louise

    April 28, 2007 at 5:43 pm

    Berlin is great for alternative hipster styles.good places for people watching are the fleamarket at Mauerpark in Prenzlauerberg, Rio and Dr. Pong.

  25. Anonymous

    April 28, 2007 at 7:12 pm

    Berlin is vulgar, Hamburg is noble.

  26. heather

    April 28, 2007 at 11:18 pm

    i’m so glad Berlin is a lady!

  27. disti

    April 28, 2007 at 11:39 pm

    hi sart!
    have you ever been to melbourne? if you haven’t, then you must come and review this city’s fashion. keep up the good work! i really enjoy this blog.

  28. lauky

    April 28, 2007 at 11:54 pm

    Berlin ,very wonderful city

  29. liliquo

    April 29, 2007 at 2:46 am

    I just saw you on Fashion TV (in Toronto, Was it a repeat?)
    I got so excited!! You are definitely my friend in my head. I’ve been following your blog since day 1.
    Congrats on all your success!
    You’re much appreciated!

  30. André

    April 29, 2007 at 3:23 am

    YEAH! Berlin is a Lady – the kind of lady that you love to hate and hate to love. Everything is changing, every day. And yes, it is dirty – but even the dirt is different everyday! Nothing makes sense in Berlin – until you´re far away from here – that´s her Sex. Enjoy Hamburg and danke für die Bilder!

  31. Anonymous

    April 29, 2007 at 12:57 pm

    after two visits, i can’t begin to describe my love affair with this city. make sure to visit ulf haines and Anuschka Hoevener (kastanienallee–you will pass some great guerilla shops along the way) for amazing fashion.

  32. guymsea

    April 29, 2007 at 9:49 pm

    To the anonymous poster who asked what Berlin has that New York doesn’t have any more and hasn’t had for a while is creative freedom and individuality in commerce and culture. Nice to get away from chain stores and big labels.

  33. Anonymous

    April 30, 2007 at 8:02 am

    NY Vs Berlin: Berlin is not gentrified as horribly as NYC.

  34. Iwantajobinfashion

    April 30, 2007 at 9:42 am

    Hamburg might be “prettier” than Berlin, but Berlin is definitely where it’s at. Can’t wait to see your pics. Kinda disappointed I didn’t run into you. I still might. You will recognize me by my puppy (the tinest dog in the world). Berlin loves you.

  35. Anonymous

    April 30, 2007 at 11:49 am

    all of you have gotten me very excited…we’re getting the hell out of Brooklyn and spending the month of June in Berlin. More suggestions please!

  36. Anonymous

    April 30, 2007 at 1:38 pm


  37. rosemary

    April 30, 2007 at 7:35 pm

    i’m so happy to hear you like berlin! i am going there for school next year, and i absolutely can’t wait!

  38. Anonymous

    May 1, 2007 at 6:13 pm

    you simply cannot not love Berlin! try Mandala hotel, at the Potsdamer Platz. definitely your type of thing…I am looking forward to reading about your Hambourg experience – I love that city too. May i suggest you visit Vienna – you will be pleasantly surprised. They for one know how to wear winter clothes. Also, you should make sure you visit Athens. A lot is going on in the streets and they just had their 4th fashion week. keep walking!

  39. Anonymous

    May 2, 2007 at 4:27 am

    i used to live in berlin and it is a good place to find yourself, waste some time with going out, be creative and get a strong personality because the people there can be a little bit challenging or weird in their mentality.
    after that you should leave as fast as possible if you do not want to end up getting over 30 still doing the same things you did five years ago and also still looking like 20!!
    the only advantage you have is that you can live incredibly cheap so that makes it kind of easy but on the other side no one earns real money there.
    still it is a good place to visit in august!

  40. So not Zen

    May 2, 2007 at 4:49 pm

    Ich bin ein Berliner!

  41. Anonymous

    May 3, 2007 at 2:34 pm

    I’m going to berlin in august!!!
    Can you tell me some cool shop where to buy??
    I leave my msn: [email protected]

    Use it!

  42. Anonymous

    May 3, 2009 at 10:00 pm

    Great photo!

  43. Leo

    July 23, 2010 at 12:20 am

    I recently moved away from Berlin to Hamburg after 11 years there, and many of my friends, even "true" Berliners, did the same. I didn't like the way things turned in the past few years, I felt like I was living in kind of "Disneyland for alternative way of life", with my favourite bars and clubs being overruned with tourists. Some places, like Prenzlauer Berg, are a now a gentrification nightmare.

  44. Pebryanto

    March 25, 2018 at 6:04 am

    I love Berlin Too ❤️????

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