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  1. ire

    May 23, 2013 at 4:16 pm

    love it on Giovanna :)


    May 23, 2013 at 4:20 pm

    it’s a classic trend and it’s perfect for every season, I like it!!

  3. Natasha

    May 23, 2013 at 4:25 pm


  4. Louise

    May 23, 2013 at 4:33 pm

    WOW @ no. 2 total babe.

  5. Sharon @ Discovering Blog

    May 23, 2013 at 4:36 pm

    I want to be that woman in the sleeveless shirt. She looks so cool.

    • Imma

      May 24, 2013 at 8:21 am

      Love the sleeveless shirt, does anybody know the brand?

  6. Simbarashe

    May 23, 2013 at 4:38 pm

    GAP tries to push this every year and it never looks this imaginative. They should take notice.

  7. Reptilia

    May 23, 2013 at 4:59 pm

    LOVE Giovanna Battaglia look!!


  8. robert

    May 23, 2013 at 5:08 pm

    These are the photos I referred to my in my compliments to you in referencing the ever beautiful Ali McGraw where I posted “They’re all so natural, so clean, so beautiful and unaffected. Reminiscent of watching Ali McGraw walk down the beach while in my teens. Pure beauty, grace and style. All of the above photos today. Thank you for sharing these. “

  9. Cory

    May 23, 2013 at 5:12 pm

    plaid is one of my all-time favourite patterns. the looks of the two girls on the right-hand side, top and bottom, are the best. they look so comfortable.

  10. Susana

    May 23, 2013 at 5:34 pm

    I have never met a plaid I haven’t loved. It’s so versatile…works great for summer with madras and even gingham, and also for winter with tartans. Your captured options are great. I particularly love the woman with the bicycle. Her shift is perfectly proportioned and has a lovely color combination. Great selection!


  11. Sanchez

    May 23, 2013 at 5:39 pm

    La robe en madras est pĂ©tillante. Patron simple, bon Ă  recopier. Merci, pour l’idĂ©e.

  12. Vijay

    May 23, 2013 at 5:44 pm

    Your photography is amazing!!

  13. Rachelle

    May 23, 2013 at 5:48 pm

    Love plaid and Giovanna does it well.


  14. Black and Olive

    May 23, 2013 at 6:05 pm

    I am thinking about plaid all the time… Thank you…

  15. Michael Scott

    May 23, 2013 at 8:54 pm

    I am mad for madras.

  16. milex

    May 23, 2013 at 9:58 pm

  17. Kate

    May 23, 2013 at 10:33 pm

    Love summer plaid…my prom dress (13 years ago) was a summer plaid beauty :)

    Kate – New Giveaway!

  18. dodo

    May 23, 2013 at 10:42 pm

    I WANT that shirt on the 2nd picture. Where?

  19. bellaconscience

    May 23, 2013 at 10:47 pm

    somehow plaid always reminds me of 90s grunge era

  20. dodo

    May 23, 2013 at 11:03 pm

    Dear Scott,

    Could you help me please.
    I need that shirt on the second picture, I try to read the label on the packet but I can’t …
    Thank You!

    • Imma

      May 24, 2013 at 8:22 am

      Same for me! Would love to know the brand. Tried to search for it… without result.

      • dodo

        May 24, 2013 at 11:49 am

        Nobody helping us:(???
        Scott please check for us the original picture for the label.We would love to know the brand.
        I was searching all night for that….
        Thank You:)

        • karen

          June 2, 2013 at 4:42 pm

          The brand is Hurley! Just did a quick search but don’t see the exact shirt. Good luck!

  21. Jill

    May 23, 2013 at 11:24 pm

    I love summer madras type plaid. Top left, love her hair too!

  22. Diva In Me

    May 23, 2013 at 11:50 pm

    Cool plaids and long legs =)

  23. Lindsey

    May 24, 2013 at 1:07 am

    Love the second look! She’s beautiful

  24. PARIS BEE kids blog

    May 24, 2013 at 1:50 am

    Summer plaids are very cool!

    xoxo PARIS BEE kids blog

  25. Erica

    May 24, 2013 at 1:51 am

    #2 is my style.

    Love it

  26. carol

    May 24, 2013 at 2:23 am

    another must have and another pain for for budget haha :D

  27. Laura

    May 24, 2013 at 2:37 am

    Great style, all of them!

  28. Michèle

    May 24, 2013 at 3:01 am

  29. almu

    May 24, 2013 at 3:17 am

  30. Gian Luca M

    May 24, 2013 at 3:20 am


    Gian Luca M

  31. L'Oliphant

    May 24, 2013 at 4:11 am

    Love Giovanna’s coat!

  32. Namrata

    May 24, 2013 at 4:47 am

    I wasnt, but now that its out there, I might as well! Love plaid.


  33. Nanna

    May 24, 2013 at 5:07 am

    Madras is perfect for summer, especially in a dress! Love the prep look!

  34. Stella

    May 24, 2013 at 5:34 am

    No more pics from Mexica :( ??

  35. rosmary

    May 24, 2013 at 6:46 am

    so cool…

  36. Sevan

    May 24, 2013 at 7:14 am

    Once again, I’d like to mix and match these 4 outfits and make it my own !
    I’d steal the bike (1), the belt (2), the shoes (3) and the hat (4) to start with.

  37. jessica

    May 24, 2013 at 8:02 am

    I want to see real. I like your pics, but it’s like browsing a fashion magazine: What reality should be but isn’t. Straight hair, skinny brunettes with long necks, no boobs, no hips. Boring.

  38. FripperyVintage

    May 24, 2013 at 8:06 am

    Love the way these girls make plaid modern.

  39. Rachelle Bush

    May 24, 2013 at 8:17 am

    Love Plaid, it’s got such bright colors and yet such a warm earthy feel, i think it’s beautiful and it’s so great to accessorize too. I would totally wear this with it!

  40. Denisa

    May 24, 2013 at 8:46 am

    I looove it. Have a great day.

  41. Trescic

    May 24, 2013 at 8:49 am

    cheers square shapes… beacuse life is a chess game!

  42. elise

    May 24, 2013 at 9:09 am

    into it big time, w third look as my new love

  43. Nalletar

    May 24, 2013 at 9:26 am

    I love the last one, it is so comfortable and summery and the hat crowns the look.

  44. Persefone

    May 24, 2013 at 10:31 am

    Casual forever…

  45. [email protected]

    May 24, 2013 at 10:45 am

    Plaid – be still my aorta. I love this stuff. I made flannel plaid pajama pants for one brother at Christmas that ended up being worn by another bro. I only wish I had bought more – I had visions of a yoked cowboy shirt with contrast piping. And it was such a great plaid – a cheery turquoise, pink and white combo. Maybe it’s still in the Vogue Fabrics warehouse. I have a swatch I can bring to the store and they can check to see if they still have it. Otherwise, there are cotton blends in the main Evanstore that I have my eye on…As for this photo spread, I really like the simple shift with the neon sneakers. Clever, stylish, eye-catching.

  46. Samantha

    May 24, 2013 at 11:32 am

    I love this website. It shows so much about fashion. I love how it expresses how things that some would find odd could be made perfect with confidence. The outfits in this are out of the box and crazy and I love how it shows that with confidence you can pull it off.

  47. Nico

    May 24, 2013 at 12:32 pm

  48. jason blood

    May 24, 2013 at 1:03 pm

    Awesome coat, Gio, miss you guys..

  49. une chatte grise

    May 24, 2013 at 2:02 pm

    The woman in the sleeveless shirt looks amazing. The ensemble itself is cool (I want that shirt!), but her stance is the crowning touch.

  50. Jen

    May 24, 2013 at 9:22 pm

    Always thinking about plaid :) These ladies wear it so well!


  51. Lucy

    May 24, 2013 at 9:51 pm

    like it very much, cool and casual

  52. Patrick

    May 25, 2013 at 1:48 am

    Wearing the shirt half-in and half-out looks awkward and is way too studied. Hardly casual. I’m amazed that no one else has commented on this.

  53. Irene

    May 25, 2013 at 10:05 am

    They all look great!

  54. Francis

    May 25, 2013 at 11:57 am

    3/4 are wearing aviator sunglasses!:) Does it mean anything?

  55. Jennifer

    May 25, 2013 at 6:51 pm

    Plaid will always be in!

    xo Jennifer

  56. laura redburn

    May 26, 2013 at 5:49 am

    love the top left one. and her bike!

  57. anonymous

    May 26, 2013 at 12:55 pm

    I noticed too the aviators and the plaid. Somehow works together well. Since this is a site that says, If you’re thinking about plaid, and these are good ex. of how to wear it, I assume the aviators are part of the package. Also, bare legs, because otherwise they look like lumberjacks.

  58. Maria | Anillos Con Encanto

    May 27, 2013 at 2:52 pm

    Very nice, I love that style.



    May 27, 2013 at 7:04 pm

    Girl on the top right–WOW!!! She makes me want to wear plaid and for me that is a HUGE stretch of ethics!!!!

  60. the-pastry

    May 27, 2013 at 7:11 pm

    these are all sooo good!

  61. Victoria

    May 28, 2013 at 7:43 am

    top left. Anybody knows the dress’es brand??
    i’m totally defeated!

  62. Muna

    May 28, 2013 at 2:24 pm

  63. Sara

    May 28, 2013 at 3:26 pm

    Yikes, Giovanna, don’t text in the middle of the cross-walk! :P

  64. ISA

    May 29, 2013 at 8:49 am

  65. Buruna Araujo

    May 30, 2013 at 12:22 am

    Amazing !

  66. Rm

    May 30, 2013 at 10:28 pm

    The girl in the second pic is so chic- the understated, not over styled, look I’m so in the mood for right now

  67. Erica

    June 2, 2013 at 5:22 am

    love the the coat from Marni at on the down left side!

  68. cheap hotels

    June 5, 2013 at 6:33 am

    I love it

  69. Liza Dye

    June 21, 2013 at 1:09 am


  70. T

    June 21, 2013 at 9:17 am

    Sexy Tasya!

  71. Badb Dubh

    June 21, 2013 at 10:05 am

    Beautiful on Tasya.

  72. jane

    January 21, 2014 at 8:03 am


  73. Ritoot

    February 8, 2017 at 6:48 am

    plaid is one of my all-time favorite patterns. the looks of the two girls on the right-hand side, top and bottom, are the best. they look so comfortable

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