Tuesday, October 26, 2010

Great Packaging……..Terra Amoree Fantasia

Found this can of Pomodori Pelati at the new Eataly on Fifth Avenue.


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  1. Laura Harris

    October 26, 2010 at 3:06 pm

  2. Mary Ko.

    October 26, 2010 at 3:07 pm

    this is sooooo great!!!


  3. Anonymous

    October 26, 2010 at 3:08 pm

    Yes! And it's proof that pasta does not make you fat at all.

  4. The Photodiarist

    October 26, 2010 at 3:08 pm

    Isn't Eataly awesome? I just went for the first time this past weekend.

  5. Nolita

    October 26, 2010 at 3:12 pm

  6. barbee

    October 26, 2010 at 3:15 pm

    Eataly!! I just at had an amazing pizza dinner a couple of weeks ago at the restaurant in Oslo (Norway). Didn't "eye spy" any interesting packaging,… but this HOT!!! Thanks for sharing.

  7. Giulia

    October 26, 2010 at 3:19 pm

    Ha ha like the movie! Pane Amore e Fantasia, with Gina Lollobrigida and Vittorio De Sica… god those were movies.

  8. eljovendario

    October 26, 2010 at 3:24 pm

    New Warhol can? haha


  9. tides

    October 26, 2010 at 3:26 pm

    amo eso!!! esta re bueno…

  10. Jake

    October 26, 2010 at 3:34 pm

    This is from a kind of pervy american artist: http://www.lileks.com/institute/frahm/art2.html

  11. Tarah Zdunic

    October 26, 2010 at 3:35 pm

    this is adorable! classic packaging is much more aesthetically pleasing. Not quite so obnoxious!



    October 26, 2010 at 3:37 pm

    Love the packaging! WOW!


  13. SabinePsynopsis

    October 26, 2010 at 3:40 pm

    Oh, I'd love to have this in my collection of weird and wonderful tins!

  14. Anonymous

    October 26, 2010 at 3:50 pm

  15. Beatrice

    October 26, 2010 at 3:52 pm

  16. SassBomb

    October 26, 2010 at 3:56 pm

    Old school fabulous. What a way to catch your eye. Advertising at its best.


  17. Erica Love

    October 26, 2010 at 4:02 pm

    you can officially be fabulous even when holding a brown paper bag full of groceries. LOVE THIS.

  18. "Guppy" Honaker

    October 26, 2010 at 4:18 pm

    What a magnificent find! Looks like (based on her hair and dress) it comes from the 50's – somewhat risque for that period though. Then again, seems to mimic Marilyn Monroe's skirt-in-the-updraft picture.

    - David

    Aloe Vera Juice Benefits
    Holistic Nutrition and Health

  19. Elena Vasilieva

    October 26, 2010 at 4:19 pm

    amazing snap, loved the retro feel


  20. Anna

    October 26, 2010 at 4:46 pm

  21. Rafael Franco

    October 26, 2010 at 5:50 pm

    really interesting. I love it!

    kisses from Brazil*


  22. Leigh

    October 26, 2010 at 5:51 pm

    snapped a bunch of pics of that same can there yesterday. LOVE!

  23. Kate

    October 26, 2010 at 5:52 pm

    Oh Scott, Eataly in Torino was my favourite place in all of Italy! Hands down best gastronomic shopping experience :)

  24. Chrisoula

    October 26, 2010 at 6:10 pm


  25. fashionslap

    October 26, 2010 at 6:18 pm

    You don't really see packaging like that anymore do you?

  26. Hickers

    October 26, 2010 at 6:55 pm

    Eataly is all good. Food as good as the packaging. Not good for the cut of your slim fit clothes though.

  27. - GraceCarolina

    October 26, 2010 at 6:56 pm

    I would buy those and keep them for a long time!


  28. Monroe Steele

    October 26, 2010 at 7:24 pm

    soooooooo adorable

    xoxo Monroe


  29. Anonymous

    October 26, 2010 at 7:52 pm

    I love packaging that's great. I used to buy peppermint tooth powder just for the packaging.

  30. Lisa

    October 26, 2010 at 9:09 pm

    absolutely gorgeous. I would purchase the product for the packaging alone!

  31. Anonymous

    October 26, 2010 at 9:14 pm

    You've just got to hope that the pommodori have come from clean wholesome Italian earth and not some toxic waste dump….which tragically is a big part of South Italian reality.

  32. Anonymous

    October 26, 2010 at 9:22 pm

    Love it!!!
    I want to see pictures from Buenos Aires!!!

  33. Anonymous

    October 26, 2010 at 9:23 pm

    I'm adoring the tongue-in-cheek retro packaging. I love the graphic: that she's in tomatoe-red, or rosa di pomodoro. Bella!
    Ciao, L. x x

  34. Maryanne

    October 26, 2010 at 10:17 pm

    God Bless the Italians.
    even the label on a can of tomato sauce looks sexy.
    as sophia lauren famously quipped years ago when asked how she kept her fantastic figure.
    " spaghetti".

  35. Frozen Fashion

    October 26, 2010 at 10:24 pm

    Isn't she scandalous!

  36. Anonymous

    October 26, 2010 at 10:29 pm

    I read that Italians like healthy women who convey joy in life. What a lovely attitude to encourage in women–vitality and happiness.

  37. omb123

    October 27, 2010 at 12:13 am

    I'm sold!! not on eataly….. but still! this package is beautiful!!

  38. thwany

    October 27, 2010 at 1:01 am

    such a refreshing change to everything else on the market.

  39. SOFIA

    October 27, 2010 at 2:15 am

    I like these illustrations! they are colourful!))

  40. La Petite Marmoset

    October 27, 2010 at 7:07 am

    I used to collect packages like that and put them on my wall as art, love it!


  41. Rosaspina Vintage

    October 27, 2010 at 7:15 am

    Uhm I might pop into Eataly over the weekend! I would never have the courage to open that beautiful can though :D

  42. Jimmy White

    October 27, 2010 at 8:16 am

    That is really cool, proper retro.

  43. spottedinflorence

    October 27, 2010 at 10:23 am

    i love this!and i'm italian:)

  44. jimjims

    October 27, 2010 at 12:41 pm

    this is awesome.

    love classic looking packaging.


  45. living eagan

    October 27, 2010 at 1:41 pm

    Love! And LOVE your work. Brings beauty to my world everyday!

  46. the cake makers

    October 27, 2010 at 4:57 pm

    cool! love the combination of street fashion and vintage objects and photos. its actually the same stuff.

  47. Cathi

    October 27, 2010 at 7:56 pm

    Love that! It reminds me when we were in London this summer, we were talking to our waitress who is from Italy. She said "You americans always say ITaly, we say EATaly."

  48. fairytale

    October 28, 2010 at 6:15 am


  49. Anonymous

    October 28, 2010 at 7:57 am

    Looks like John Currin.

  50. Maria Ana

    October 28, 2010 at 10:06 am

    Gorgeous! I love packaging:)

    Maria Ana

  51. Pat

    October 28, 2010 at 11:19 am

  52. Chiara

    October 28, 2010 at 12:37 pm

    I'm actually from Italy and there are a lot of tins like these, I think the best of all is Mutti.

    [email protected]

  53. Renee

    October 28, 2010 at 12:52 pm

    It's from an Art Frahm painting. http://www.pinupcartoongirls.com/2010/03/art-frahm.html Three down on the right.

  54. Jazzbuff630

    October 29, 2010 at 9:29 am

    Gil Elvgren – almost on a par with Varga. I have to hide my pin-up art books when my mom comes over. I think it's art. She thinks it ain't.

  55. Anonymous

    October 31, 2010 at 5:50 pm

  56. Wayne K. Spear

    November 2, 2010 at 9:12 pm

    Ha, as soon as I saw this I thought of the inimitable James Lileks, celery, and his Art Frahm essay!

  57. Anonymous

    November 3, 2010 at 1:42 pm

    Would love to see a male version!

  58. Astrid

    November 3, 2010 at 1:57 pm

    In Torino, at Eataly, they have plenty:

  59. MsK

    November 4, 2010 at 3:29 pm

    This is fantastic! I wrote my graduate thesis on pin-up girls. This makes me happy!

  60. barbee

    November 9, 2010 at 1:21 pm

    Gosh, I'm in Torino working for a couple of days and had every intention on visitng EATaly to check out the packaging and the store. I've never been. Unfortunately, time didn't permit. Oh well, next time…..

  61. Anonymous

    November 19, 2010 at 7:10 pm

    It's a lift of the American Artist Frahm. For this to be a true hommage to the to the artist then a piece of celery should be on the label.

  62. Liam

    November 20, 2010 at 3:57 am

    I took note of the same can at Eataly two weeks ago.

  63. Penny Auction Bidding

    January 25, 2011 at 5:58 am

    That really very nice to see this!!!

  64. luvi

    March 3, 2011 at 5:02 pm

    I'm from Turin, my spaghetti are made with Terra Amore e Fantasia on the top… tins are cool objects in my kitchen!!

  65. mkrand01

    May 1, 2011 at 5:53 pm

    Imagine if artistic expression came back to marketing. Daily shopping would be a joy.

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