Wednesday, August 25, 2010

Get Ready Italy, Starbucks Can’t Be Far Behind

(Garance and her “to go espresso” in Florence)

I was more than a little surprised during my last trip to Italy to see espresso “to go”.

The French fell to Starbucks a few years ago and they have never looked back. I have always heard the excuse that Italian coffee culture is so strong that they would never offer coffee “to go” but these new shops are the beginning of the end for that dream.

The flip side of the debate is that coffee is different from espresso, just like linguine is different from spaghetti. I would think the two could coexist.

UPDATE- already in the comments, people are commenting that one should sit and casually enjoy a coffee. However, in Italy, no one sits to have an espresso, they stand at the bar. I think people are confusing the French coffee experience with the reality of Italian coffee culture.

This is a great little cafe down the street from the hotel we stay at in Milan.

They are trying to offer a slice of American coffee culture to Italians but without serving actual American coffee. It’s a fun idea but the tiny espresso cups only last about one city block before it’s empty.

So, how do we feel about Starbucks in Italy?


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  1. purelovefashion

    August 25, 2010 at 11:23 am

    Starbucks anywhere is fine with me!

    Now following you on twitter :) x

  2. Anonymous

    August 25, 2010 at 11:25 am

    Stop the spread of Starbucks, traditional coffee shops are where it's at!

  3. Raiña

    August 25, 2010 at 11:26 am

    I wouldn´t like it!!! Spain and France fell…but Italy…hope not!

    Although I must say that I love Starbuck´s coffe (since I´m not truly fan of coffe, that´s the point!)

  4. the style crusader

    August 25, 2010 at 11:27 am

    this is a fun post. quite funky that it's not street style… or style at all. Sweden, where I often visit, has no Starbucks and it is quite special. It's not to go somewhere that doesn't have it – although – there are plenty of McDonalds… hmmm. I like how they seem to be incorporating the idea without having it starbucks branded. that seems fine to me. p.s. the pastries in the last shot behind the cup look ever so tasty. even blurry. xx

  5. ofelia

    August 25, 2010 at 11:28 am

    I am patiently waiting for a Starbucks to make its appearance in Roma… very patiently… I have been waiting for decades now.
    One would think that at least something that has a resemblance of a Starbucks would open even if only to please American turists, right? (wink,wink) but no, nothing.
    My husband keeps suggesting me to open a franchise myself,instead of moaning.
    Would you visit Roma more often if I offered you the very first Starbucks in Italy?!

  6. Lorenzo

    August 25, 2010 at 11:29 am

    I'm Italian and always thought that Italian coffee shops are too much back in the past by not offering even simple "international" coffee. I don't think you'll be able to get a Caramel Cappucino that easily in Italy, especially in the small towns.

    A Starbucks might be even successful in Milan, Rome, Florence, etc… because of the tourists of for those italians that want Caramel Cappuccino, Frappucino or whatever else… Italian baristas should adapt.

  7. Taylor

    August 25, 2010 at 11:29 am

    As an American, I think our culture prizes to-go cuisine, which is something I never truly noticed until I went to Europe. Italy's charm comes from savoring your food, not rushing through it. Also there is a lot less trash in Italy, I noticed, which is always a better thing (not only for appearance but the environment). I think that if Italy succumbed to Starbucks it would make the world a little less rounded, and more flat – let Italy be! It has always been exquisite and well-known for its espresso, Starbucks doesn't need to butt in.

  8. Brian

    August 25, 2010 at 11:30 am

    Starbucks? In my Santa Maria Novella? It's more likely than you think.

  9. Leonidas

    August 25, 2010 at 11:31 am

    it's kind of sad. italian coffee culture is so stable, until now at least. so many years

  10. Melinda.Robicheaux

    August 25, 2010 at 11:31 am

    Bianco Latte is my favourite coffe in Milano!

    I discovered it this summer and I'll never forget this special taste of coffee and ice-cream.

  11. Café Naïveté

    August 25, 2010 at 11:32 am

    I'm not italian but I live in Rome already for some years and I have finally started to understand the "andiamo-al-bar-per-un-cafè" culture. It is as much about the coffe as it is about the whole ritual of going into that same bar every morning / afternoon, doing some chitchat with the barman and catching up with some gossip with other bar-friends. You just can't take it away from them. Italians just love their food, their traditions and they always have time for a coffe. Though it is true that a coffee shop like that is very useful in cities of fast movement like Milan and Torino and so on.. but it will never get popular in South-Italy. Strange and yet it's so. (funny how different the Sud and Nord are, hah?) :)
    Sun from Rome,

  12. Katie

    August 25, 2010 at 11:32 am

    I'm sorry but next time you have a Starbucks coffee stop for a moment and actually taste the coffee….It's not good. I do like the idea of coffee "to go" but why can't good coffee be portable?

  13. Caroline Meredith

    August 25, 2010 at 11:32 am

    The 'italian coffee culture is so strong blah blah' debate is old and stale. Just see how many italian people you find in any starbucks abroad. It's always full of italians. Of course we love our espresso and our bars, but I think they could really coexist. Come on… we also have a strong culinary culture, but McDonalds and Burger King are everywhere. Not to mention the tourists. Put a starbucks in Rome, it could live on tourists only.

  14. Anonymous

    August 25, 2010 at 11:33 am

    Funny thing is. The idea for Starbucks was inspired by a trip to Milan. The founder, Howard Shultz, tried to sell his bosses on the idea of European style coffee bars over here. They thought it was a silly idea. What comes around goes around. And so it goes.

  15. NewYorker

    August 25, 2010 at 11:34 am

    first of all, i've been in same place "blanco-latte" in milan … funny coincidence !!!!

    on the other hand, i read about why there is not Starbucks in Italy, and the fact is what "Starbucks is a copy" of italian cafes, so … from a business point of view, is worthless run any starbucks business in Italy, not even for visitors or tourist.

    I cant remember right now whats the name of the book was, but i think was something like "The Starbucks model" or something like that, and that book talks about Howard Shultz

  16. ciupa

    August 25, 2010 at 11:35 am

    if it's meant to be, it will be.
    we'll still drink our coffee Italian style, too so basically a win-win situation.

  17. Anonymous

    August 25, 2010 at 11:36 am


  18. Celso Soares

    August 25, 2010 at 11:36 am

    The reason why big cups of espresso-to-go hasn't been so "hot" (excuse the pun) in southern european countries is mostly because of the high temperatures for most of the year.

    That's why you get those small but strong coffee shots. It will give you the shakes but won't make you sweat. (conversely, ice-cream always seems to taste better in Italy because of the heat)

    Having said that, I think a mix of both concepts might work; something like Monmouth in London:

  19. Anonymous

    August 25, 2010 at 11:36 am

    Starbucks in Italy? It would be like Mussolini falling for Hitler all over again…

  20. blackhair80

    August 25, 2010 at 11:36 am

    Why not? Sturbucks is not only coffee but muffins, juices and a nice, clean place to stay where if you use your laptop nobody's looking at you like you're some kind of freak : )


  21. ronald

    August 25, 2010 at 11:40 am


    It is sad to see it! The italians are the last to be touched by the corporate powers to be…
    When I was in Seville, I saw a Starbucks and quicly made a bee line to a local cafe for my morning fix!

  22. ronald

    August 25, 2010 at 11:40 am


    It is sad to see it! The italians are the last to be touched by the corporate powers to be…
    When I was in Seville, I saw a Starbucks and quicly made a bee line to a local cafe for my morning fix!

  23. MHAV

    August 25, 2010 at 11:41 am

    Oh no no no, I'm italian, and even though I LOVE going to starbucks when I'm abroad, I really don't want to see it open in Italy…what's the point? Italians know how to make real coffee, and you drink it so fast anyways it's virtually 'to go', why spoil it?

  24. Anonymous

    August 25, 2010 at 11:42 am

    If you are in such a hurry that you don't find the time to fully enjoy a cup of coffee, you've totally misunderstood the concept of a coffee.

    You're supposed to get such a good cup of coffee, what ever kind, that you can forget about the outer world for a moment or two. There are little white caffeine pills if it's the kick you're after….

  25. michela

    August 25, 2010 at 11:43 am

    No, no and no!
    I love to live in a "Starbucks-free" country, go to the bar and drink my espresso.

    For sure, if Starbucks will open in Italy, it will have a lot of success, because we like traditions of other countries. In the same way that other countries love italian traditions.

  26. Greg

    August 25, 2010 at 11:44 am

    I agree Starbucks has bastardized the coffee experience, but when I see respected, trend-setting cafes going in the direction of the traditional "stand only" cafe, it gives me hope that the reach of the green monster is receding.

  27. kareyann

    August 25, 2010 at 11:46 am

    Sitting and sipping your espresso is part of the culture, lets not kill it!

  28. Anonymous

    August 25, 2010 at 11:47 am

    espresso to go is just sinful, anyone in such a hurry should consider other sources for uppers.

    david leibovitz on french coffee: "I got quoted in a French newspaper saying the coffee was… undrinkable. It really is. The French don't drink coffee for flavor. They drink it because it's caffeinated and it's something to do while you're passing the time."

  29. Anonymous

    August 25, 2010 at 11:47 am

    While I fear that Starbucks will eventually take over the "to go" coffee trend, I just hope that people will never lose that urge to relax at a cafe' with an espresso whenever they possibly can. It's the way it was meant to be.

  30. Anonymous

    August 25, 2010 at 11:47 am

    I was saddened to see that most of the garbage on the streets in Paris was litter from American chain fast food restaurants…

  31. [email protected]

    August 25, 2010 at 11:47 am

    i prefer the idea of having proper café's in european countries. although i do drink starbucks, it seems a bit like having a mcdonalds in a lovely street corner. to me, it doesn't "fit" with the architecture of european countries.


    August 25, 2010 at 11:47 am

    I like traditional coffee shops and try to go to places besides Starbucks.

  33. Anonymous

    August 25, 2010 at 11:48 am

    I'm afraid so…. for people like you…

  34. Anonymous

    August 25, 2010 at 11:48 am

    Yes, it's true, the Starbucks in my London neighborhood is always overrun with Italians ordering 6 white mocha frappuccinos and taking their sweet time to dither over the pastry selection…

    If Italians offered coffee to go or some enterprising Italian soul established an "authentic" to-go coffee shop chain in Italy they could certainly find a way to pre-empt Starbucks.

    BTW I have also lived in Brussels and the only Starbucks allowed there are in the airports… you can hardly get a coffee to go anywhere in the city however as Belgians don't believe in convenience.

  35. Anonymous

    August 25, 2010 at 11:52 am

    Starbucks has terrible coffee. It always tastes burnt. I vote no for the spread of Starbucks in Italy.

  36. Anonymous

    August 25, 2010 at 11:52 am

    Starbuck no!
    Starbuck no!

  37. Andrea

    August 25, 2010 at 11:53 am

    I've been waiting for Starbucks in Italy for years, too. And since there is no true Italian that can give up his espresso, there is also no danger that the their opening in Italy could fail: there is plenty of tourist and always more Italian people appreciate Starbucks product when abroad. Come on, it was the same when McDonald arrived… So, I want Tall Americano and Frappuccino here so badly! :)

  38. prettykittypublishing

    August 25, 2010 at 11:56 am

    Please. Starbucks tries to be comfy, cozy and accommodating. Their staff is always friendly and the free wifi is wonderful, but what is wrong with maintaining family-owned cafes? Or paces that sell coffee served the local way?

    When I travel, I like to see difference.

  39. Sootjeelina

    August 25, 2010 at 11:56 am

    I love coffee, especially ice-coffee.
    Especially from starbucks, but unfortunately we don's have any in Rotterdam so I always go to a coffee-bar across my school and I pretend it's starbucks.
    Love the pics!

    xoxo Sootjeelina <3

  40. xris

    August 25, 2010 at 11:57 am

    Starbucks coffee is made of the worst beans in the world. They burn it to a crisp because they buy the crap. It is just bad coffee, made by people with no other mission but to make money. They may have started well, but they have lost sight of what makes for a real cup.

    Thankfully, they have had to close down many of their shops overseas. May this trend continue and good, cultured coffee stay!

  41. Natasha

    August 25, 2010 at 11:58 am

    i absolutely love starbucks and spend a ton of money there each month…

    but this summer i was lucky enough to go to Naples in Italy where initially i did find it strange that i coudln't get a coffee to go-however over my stay, i found it so enjoyable actually sitting down, taking the time to drink caffeinated things. My holiday made me realise that in London and other cities everyone is on the go 24/7, sometimes it's better just to sit and take things in :) i think having no Starbucks keeps the relaxed culture

  42. the letters i wish i'd written...

    August 25, 2010 at 11:58 am

    Stay strong Italy, if you're going to have a coffee, take the time to sit down and savour it!

  43. Anonymous

    August 25, 2010 at 11:59 am

    We don't need Starbucks in Italy.
    Italians go to Starbucks abroad because they think it's soooo cool, that's it.

  44. Anonymous

    August 25, 2010 at 12:01 pm

    Where in Florence????

  45. Anonymous

    August 25, 2010 at 12:02 pm

    We have the same coffee culture in Brazil. Going to a bar to get a small cup of expresso is part of the daily routine of most workers. With that being said, I think Starbucks and traditional bars can coexist peacefully within this type of culture. I just don't think it would attract the same type of customer. By the way, Starbucks expresso tastes bad!

  46. Anonymous

    August 25, 2010 at 12:06 pm

    As we say in Seattle "Friends don't let friends go to Starbucks" Near my Apt a slick new "independent" coffee shop opened, funky but up scale, turned out it was a Starbucks, incognito. I long for the old days in Seattle when there was the 1st and only Starbucks in the Pike Place Market and they weren't throwing salmon everywhere. You got your latte and then went next door for a crumpet with gooseberry jam.

  47. Alessandro

    August 25, 2010 at 12:07 pm

    I am Italian and I don't buy coffee at Starbucks in the USA or Canada, let alone in Italy. Italian cars don't even come with cupholders – not even the luxury models. Coffee in Italy is social, you drink it in the bar and better still you enjoy a cornetto (croissant) with it. That same bar where you bought your morning espresso will serve you an alcoholic aperitif before lunch and a drink at night. I would dare Starbucks to try entering the Italian market…mind you they may finally learn how to make a proper ice coffee, a proper hot chocolate and even a proper espressso. I make a better espresso with my $20 moka at home than Starbucks does.

  48. Karin

    August 25, 2010 at 12:07 pm

    I love Caffè Nero in London much better than Starbucks! They should export !

  49. Sarah-Louise

    August 25, 2010 at 12:10 pm

    well I kind think it's too bad, I loved how Italian people didn't need no stinking paper cups, they are too fancy for that, just a quick espresso at the bar and I'm on my way…
    but I do like Starbucks, elsewhere.

  50. Rich

    August 25, 2010 at 12:10 pm

    When in Italy I prefer to "belly up to the bar." and say "un café." It really only takes a few draws on the cup to drink that wonderful syrupy brew why ruin it with cardboard.

    BTW I haven't found any cafe (others call it expresso, it's not the same) to compare with the this fine Italian brew. Anywhere else it is just a watered-down attempt at imitation.

  51. muranogirl

    August 25, 2010 at 12:11 pm

    Is nothing sacred? I hated seeing Starbucks in Barcelona. Italy has a lovely coffee culture. Starbucks KEEP OUT!

  52. gracyflair

    August 25, 2010 at 12:13 pm

    Italians know better than anybody else how to make a great coffee. Starbucks definitely welcome!

  53. Anonymous

    August 25, 2010 at 12:13 pm

    No, cazzo, no. Sartorialist, I love you, but this disingenuous question shows a complete lack of cultural sensibility. One would think you'd never spent a second in Italy. Starbucks=Pizza Hut= pale imitations for which we have no need.

  54. Bell

    August 25, 2010 at 12:13 pm

    For me the best cafe is the one made with original Italian machines, is a cafe dense, creamy and strong. Wonderful!

  55. eric @ my First Garage

    August 25, 2010 at 12:14 pm

    What troubles me is the paper, plastic, and other garbage. We don't need to generate more waste. Sure you can recycle the cups, but do you?

  56. Anonymous

    August 25, 2010 at 12:14 pm

    Starbucks beans are over-roasted to give them a longer shelf life. If there was a place where people enjoy sipping espresso (not necessarily lattes & mochas, like in the states) Italy would be that place. I couldn't picture any Italian actually enjoying a cup of burnt to hell espresso from starby's.

  57. Jessica

    August 25, 2010 at 12:17 pm

    I studied abroad in Rome last semester. At the beginning of my stay, I was nostalgic for Starbucks. Yet, after spending 4 months drinking delicious espresso from local cafés, I realized Americans were compromising taste for quick, convenient coffee. Starbucks does not belong in Italia, the capital of sultry espresso. It doesn't fit the Italian lifestyle.

  58. crowsfeet

    August 25, 2010 at 12:18 pm

    Coke and McDonald's are global, sad as that makes me. It is denial to think Starbucks will be any different. *sigh*

  59. Anonymous

    August 25, 2010 at 12:25 pm

    I lived in Italy from 2006-2007 and my local fornaio would give you coffee to go, so I don't think it's anything new.

    I'm against Starbucks, period, but one of my Italian friends loves it. He doesn't say that loudly, though, when we're out and about in Florence ;)

  60. Tractor Radio Co.

    August 25, 2010 at 12:26 pm

    I avoid Starbucks. If Italy does cafes and espresso better than anyone, why should Starbucks even bother, and why would anyone want to go to Starbucks in Italy. Half the joy of traveling is finding local eateries.

  61. Julia, the Thanksgiving Girl

    August 25, 2010 at 12:27 pm

    Oh Scott, this is such a tricky question! I must admit that when I visited Italy I kind of missed having something like Starbucks nearby, but the feeling of missing it wasn't more than the feeling of respect for Italian coffee culture I had… I'm thinking the two definately need to find a way to co-exist, because it would hurt to see the traditional coffee culture die.

  62. viviana musumeci

    August 25, 2010 at 12:29 pm

    Well believe me, that's not the only one. There are other "caffé" where you can take coffee and leave. For example I live in Lecco on Como Lake – wonderful town. If you come and take some photos please tell me. It's near Milan – and there is one which is specialized in take away coffee, juices and vegetables and fruit centrifuges. But it's in our nature and culture to take coffee and whatever sat at a table. This give that chance to talk and to relax. So welcome to Starbucks – I can drink it when I rush -.

  63. Alexandra

    August 25, 2010 at 12:31 pm

    I'd want to say that based off of Italian's past coffee culture, I would hope the Starbucks phenomenon doesn't creep in, but I say that as I'm sipping a Starbucks cup.

    I think that as long as traditional cafes are not kicked to the curb to make room for new shops, then it's fine….and, like anywhere else, if one were to want a proper coffee experience, they could seek it out and elect not to go to a Starbucks.

  64. Anonymous

    August 25, 2010 at 12:32 pm

    In Italy, on the Autostrada, one person serves 300 people espresso in three minutes. At the typical Starbucks it takes four pierced, tatted people ten minutes to make one espresso. The main resistence is that Italians do not drink cappucinno past eght in the morning and have an aversion to milk in their coffee after breakfast. They will not drink all that vanilla frappe low fat chocolate shaken not stirred bs that Americans drink in place of gelato because I talians are not afraid of real gelato. I suppose in Florence where most of the people on the street are Americans it could work, but in real Italy….never! I could not, not point out that in the photo post yesterday the sign for the pool was written in English, so goes Tuscany a playground for Americans and Russians. I love Americans and American culture but in Italy I would prefer Italian culture.

  65. Anonymous

    August 25, 2010 at 12:34 pm

    I'm very surprised that Starbucks is not in italy yet. I'm from Seville (Spain) and there are tons of them there which I'm horrified about. I live in NY and when I go to Seville, I like to go back to my town not to a mini-version of something I can find in the US. However,in Spain, the Starbucks are mostly used by tourist who are not aware of the strong culture of coffee in the morning, in the same bar, day after day, year after year. If starbucks makes it to Italy, I'd be surprised if it catches up w/italians. I hope not, it would be so sad to lose that strong coffee culture and I dont' even liek coffe, just the culture of it :-)

  66. Anonymous

    August 25, 2010 at 12:35 pm

    noooooooooooooooooo! i'm from Rome and i don't wanna drink 1 l of coffee and water, i want my little coffe, strong and black! and at the bar, not in metro! italy is too relaxing for starbucks!


  67. Mage Santos

    August 25, 2010 at 12:35 pm

    No please! Starbucks in Italy is like a heresy.
    We have the best espresso in the word, I mean we're the espresso, we take it in the bar, in nice porcelain cups….
    How said Jessica, Starbucks doesn't fit the Italian lifestyle.

  68. Anonymous

    August 25, 2010 at 12:36 pm

    My trip to Italy was definitely the highlight of my young life thus far. I can't help but mutter "It's just not the same…" every time I walk into a coffee shop here in Boston. The drink is good, but I think it's the atmosphere that's missing.

    That said, I think the 'gogogo' of American coffee tradition will be adopted elsewhere, Italy included, far easier than the reverse.

  69. sojournista

    August 25, 2010 at 12:37 pm

    I hope Starbucks stays out…I like Starbucks and enjoy it when I'm in the States, but I go back and forth from here and Italy and the unique coffee culture in Italy is one of the things I look most forward to.

  70. Heidi

    August 25, 2010 at 12:37 pm

    As an American with too many starbucks in my local area to count (los angeles) I'm horrified at this! It's crap coffee people!! Coffee in Italy is the best in the world!!!! As soon as I land in Italy or France, the first thing I do is go to my favorite cafes and order a delicious coffee. I hate to see this americanization of lovely cultures. Not to mention all the waste from those disposable espresso cups.

  71. Raquel Barbosa

    August 25, 2010 at 12:37 pm

    It's globalization, my dear…

    Or, If we prefer, It's the popular marketing maxim: "Think Global, Act Local"


  72. La Petite Anglaise

    August 25, 2010 at 12:38 pm

    I am a shameless starbucks addict, so the point that I bulk buy iced lattes and keep them in my fridge when I am in the countryside would otherwise have a 20 minute drive to get my fix. However, when I was working in Paris I did not have one starbucks as when there is truly delicious coffee on offer and old-school brasseries and cafe's every other shop it just seemed plain wrong to choose some heinous American import over the real deal. Now France is good, but Italy is THE king of coffee and frankly I think having starbucks there would be a bit wrong. However, any true coffee lover would never, ever choose a mocha-frappa-whipped-cream-chino over the real deal so maybe italian starbucks will simply serve to separate the real caffeine connessoires from the pretenders..? X

  73. maskitit

    August 25, 2010 at 12:39 pm

    no to Starbucks. no to to-go coffee or espresso. like you wrote, it only lasts for a few sips, so why waste a disposable cup?!

  74. filoderba

    August 25, 2010 at 12:40 pm

    I'm italian. In the States I go to Starbucks because the coffee is almost ok and they sell "small" coffees, not these huge cup full of coffee (in diners the waiters just can't possibly understand that you could want an espresso amount of coffee if it's the same price…). Just thinking about it and my stomach ache.
    I suppose that tourists can adapt to local habits. Actually there's no need of a starbucks anywere outside the US.

  75. James Taylor

    August 25, 2010 at 12:43 pm

    A Starbucks in Italy would become patronized mainly by tourists who can't survive without their pumpkin chai latte and Italian ragazzini enjoying the novelty of some Americana. Italians like to "americanizzare" their own culture, particularly in the cities, in an attempt to appeal to a younger, global crowd. But Italy's culture is so deeply ingrained, and so uniformly adhered to by Italians, that such efforts and the encroachment of American brands does not sway them into living differently. The espresso-to-go concept is ludicrous for the precise reason you point out: Italians drink their coffee quickly at the bar, rendering a paper to-go cup utterly pointless.

  76. Joe

    August 25, 2010 at 12:43 pm

    The first time I went to Europe, I came back depressed because there was no place near my home to sit down and have a coffee, read, etc. Then Starbucks opened everywhere, and now I can always take some time out, no matter where I am. This I appreciate. And though I would much rather frequent the independent coffee shops, frankly many of them are not that welcoming. There is nothing that Starbucks has over the independents. The small places could easily compete with the giant–if they provided a nicer environment and served better coffee. I imagine it will be the same in France and Italy. (Most cafes and brasseries in France are owned by conglomerates, btw.)

  77. Sandy

    August 25, 2010 at 12:43 pm

    This reminds me of Paulie Walnuts, railing against the theft of Italian Culture.

    Are we all so addicted that we can't just stop and take a few minutes to sip and consciously enjoy a good coffee?

    I'm always sad to see the ubiquitous Starbucks cup, clutched like an adult security blanket, in the hand that isn't holding a blackberry.

  78. Mik

    August 25, 2010 at 12:44 pm

    Sooo happy to read people from other country trying to "protect" italian coffee culture!

  79. Anonymous

    August 25, 2010 at 12:46 pm

    Starbucks (also McDonalds etc.) and their coffee to go cups are without any doubt bad for the environment, so there's no alternative to quit drinking coffee in this way due to the clima change and the worldwide pollution.
    But I also think that espresso and coffee taste better out of a porcelain mug. So it's a question about responsability for our nature and taste at the same time.

  80. Anonymous

    August 25, 2010 at 12:54 pm

    Expresso to go in Italy!!!!!!!!!!
    no, no and no!!!

  81. Runway Hippie

    August 25, 2010 at 12:56 pm

    No No No! I am so sick of America ruining beautiful cultures.

    When I lived in Spain so many of my American friends would go to Starbucks for coffee and I was utterly appalled. I could not understand how someone could be in one of the most beautiful countries with some of the most delicious coffee and STILL go to Starbucks and order their "Grande Too Much Sugar Extra Whipped Cream BLAHBLAHBLAH".

    I pray that Starbucks does not take over the beautiful Italian cafés. It would be such a tragedy.

  82. Anonymous

    August 25, 2010 at 12:56 pm

    I am also shocked you posted this Sartorialist, Starbucks is not cool, it would sadden me to see it in Italy, think of the saying when in Rome …

    I was gutted when I went to a beach in Thailand and all I saw was McDonalds, Starbucks etc, that wasn't why I went there, I feel this would be the same kind of thing, what's wrong with going local?

  83. Bowl of Soul Gal

    August 25, 2010 at 12:56 pm

    As someone who has spent a lot of time in Italy, I can tell you that most Italians I know love visiting Starbucks when in the States, however, the entire philosophy of "our coffee" in a to-go cup goes against most Italians' beliefs about daily espresso intake – so my vote is stick with Italian tradition and "just say NO!" to Starbucks.

  84. Kristy

    August 25, 2010 at 12:57 pm

    Oh no! Starbucks coffee isn't good to begin with, so the thought of Starbucks invading Italy makes me sad. I have no issues with coffee-to-go on principle; I really don't think it will "destroy" the Italian coffee culture. I just don't understand why you'd choose Starbucks over Italian coffee when Italian coffee (for the most part) is soooo much better.

  85. Samantha

    August 25, 2010 at 12:59 pm

    I like the idea of to-go coffee in Italy, or anywhere for that matter! People are getting busier and busier, and if the same delicious cup of coffee can be enjoyed while on the go, so much the better

  86. gala

    August 25, 2010 at 1:01 pm

    Could you picture all the handsome men you take photographs of sipping a tall latte while sitting in a Starbuck's? Mmmm, no. I rather see them standing at a bar. Much classier.
    As an italian, I still enjoy Starbuck's while abroad, though. But I could never ever feel at home as I do in a traditional bar, and no sofa or free wifi will ever be more appealing than my quick espresso, to me. :-)

  87. Anonymous

    August 25, 2010 at 1:02 pm

    NO! Please no! Leave one LAST, unique coffee culture alone, Starbucks!

  88. Em-Jae

    August 25, 2010 at 1:04 pm

    Love the idea of espresso to go… Not so much via Starbucks. When did Starbucks become *good* coffee?

    Now Coffee Bean and Tea Leaf, that would be another story…

  89. lano

    August 25, 2010 at 1:07 pm

    Starbucks is for coffee, what McDonald's is for hamburgers. International, standardized junk. Wherever you go, you know what you get. I'm glad we in Sweden haven't fell for it yet.

  90. David from Holland

    August 25, 2010 at 1:09 pm

    Everytime we enter Italy on the autostrada, we stop at any petrol station or diner, just for a cup of espresso (which, to Italians, is called coffee) or a cappuccino. It doesn't really matter where you stop, at ANY place instanly it tastes better than outside Italy, and a LOT better than Starbucks. I have never liked coffee anywhere in the States or France much, especially in these fast food franchises. They need much water, or milk, or sugar, or syrup or whatever, just to hide the taste of the actual coffee…
    So, Starbucks in Italy? Maybe for (American) tourists!

    PS why do you drink coffee while walking?

  91. Lisa

    August 25, 2010 at 1:10 pm

    So far, Starbucks has been smart enough to stay out of Italy. Or maybe it's the other way around— Italians have been smart enough to resist Starbucks. Sure hope it stays that way!!!

  92. Isobel Saoirse

    August 25, 2010 at 1:16 pm

    I personally think starbucks do have good "fancy-coffee" but if I should enjoy a nice proper cappuccino I would probably buy it of a nice small coffee shop. I do hope the Italians will keep the good coffee traditions even if starbucks arrives there.

  93. Debora

    August 25, 2010 at 1:16 pm

    Great pics !

  94. Maria Cristina

    August 25, 2010 at 1:18 pm

    to Caroline Meredith said … (11:32 AM) :
    The 'italian coffee culture is so strong blah blah' debate is old and stale. Just see how many italian people you find in any starbucks abroad.

    MAYBE cause when you are abroad you can't find a DECENT italian coffee!!!! And so you thik oK let's try it, it can't be worse than the local one! I hate french coffee and when I'm in Paris I always go to Starbucks.

    Cmon guys! Tell me you're joking!!! some flavour of starbucks coffee aren't so bad but it is a completely different thing, it is not comparable to the one I drink in my own little town or pretty much everywhere in Italy!! Even the one I make at home with my old mokona bialetti is 10.000 better!!

    And we do sit and have an espresso. Maybe you have visited some bigger cities where the people are superbusy but I live in Venezia and I'm from Mantova and we do sit and have coffee A LOT… I couldn't even imagine a day without it!!!

  95. Maja

    August 25, 2010 at 1:18 pm

    That is a difficult question. I'm half Italian but living in Switzerland and I actually only drink Italian Coffee at home (Bialetti-Machines ftw). On the other side I love going to Starbucks and I'm happy that there are three of it in Lucerne. But in Italy? I don't know. I think it's not necessary, that's the point. It just wouldn't fit the Italian lifestyle.

  96. HW90

    August 25, 2010 at 1:21 pm

    No Starbucks in Italy! But, I'm all for the to go cups. Love Bianco Latte! We went everyday/night when we stayed at the Principe. My wife is going to be mad she didn't know about the to go cups when we were there.

  97. Marie

    August 25, 2010 at 1:21 pm

    As long as the coffee stays good. they do not need American coffee, which is either Charbucks or dishwater. With rare exceptions inbetween.

  98. Anonymous

    August 25, 2010 at 1:22 pm

    usually,in italy we drink coffee standing at the bar just in the morning before going to work/school or when we are in a hurry.
    but the are some moments, like late in the morning or in the early afternoon, when you just sit in a bar (better outside if the weather is good) for hours just drinking a coffee with friends or relatives and chatting.
    i think that shops like starbucks will make a success just with young people, who are fascinated of the american culture, not with who likes the true italian coffee.
    S. from milan

  99. gerome

    August 25, 2010 at 1:24 pm

    "Anonymous Lisa said…
    So far, Starbucks has been smart enough to stay out of Italy. Or maybe it's the other way around— Italians have been smart enough to resist Starbucks. Sure hope it stays that way!!! – 1:10 PM"

    You said it all! (:
    I used to sit and have an espesso when I lived in Fiorenze… but it was a good ten years ago. Hope they will manage to keep Starbucks away thoug

  100. sol

    August 25, 2010 at 1:27 pm

    Where is the beauty of traveling abroad if you are hoping to find the same things you have at home?

    I lived in Italy for 15 years (Florence & Milan) and would be devastated to find a Starbuck on my next visit over there.

    The Italian espresso is not about sitting down and have some time off, it's about a boost of energy to keep it going.

    When Italians want to relax, they sit down for hours to drink good wine and eat delicious food and talk talk talk…

    Not to mention that when they unplugged they do it for real, a whole month off working that tan!

    Oh Lord how do I miss La Dolce Vita!!!

  101. cris.gomez

    August 25, 2010 at 1:28 pm

    I have to admit that I love Starbucks but traditional cafes are so much better! :)

  102. Jessica

    August 25, 2010 at 1:29 pm

    I'm glad you clarified the Italian and French difference in coffee, I think a lot of Americans stereotype the French way of coffee as ALL European ways of coffee.

    I will say I could have used an Iced Coffee to save my life when I was Italy this summer! It was so incredibly hot, and all around me was hot coffee, I thought I would die!

  103. Alison Nicole

    August 25, 2010 at 1:39 pm

    Living in Florence for 6 months, I enjoyed an espresso, standing at the bar of a café in Piazza Della Republica, everyday. My favorite part of this ritual was making friendly
    eyes and small talk with the stunning Italian men that were usually 40 years my senior. There is something so old-world and romantic about Italian coffee culture, and it is something that I hope to take part in again and again on my return trips to the beautiful country of Italia. Please Starbucks, stay away!

  104. Explendid

    August 25, 2010 at 1:39 pm

    Sure! Maybe italians will win Starbucks, but that's pretty difficult!

    Love the information

  105. lara.roberts

    August 25, 2010 at 1:40 pm

    Non mi piace. Se la gente non ha più due minuti per il cafè… The world is a sad place.

    For Starbucks to earn their place in Italy, they need to learn the correct definition of their drink names. A Starbucks employee recently told me that they were taught that a "macchiato" means "layered." Macchiato means "spotted", and in Italy, a "spotted" espresso is JUST that: an espresso with a spot of milk foam sitting on top.

  106. Retail London Jobs

    August 25, 2010 at 1:41 pm

    make mine a caffee late to drink in, per favore!

  107. Juliette

    August 25, 2010 at 1:41 pm

    I love it ! Beautiful pictures :)

  108. Giorgio

    August 25, 2010 at 1:42 pm

    I tasted Starbucks coffee only once: in London… YUK awful!
    Please LEAVE US ALONE!!!!!!
    The rotten smell of deep fried oil that come out of the McDonald I have near home is enough!!!!

  109. Anonymous

    August 25, 2010 at 1:42 pm

    Interesting NYTimes article today (at least online). They mention certain NY coffee bars are actually turning to old Italian layout and design. How nice if all coffee places did that….(le sigh)

  110. Anonymous

    August 25, 2010 at 1:43 pm

    Reading many of these comments where people are eagerly awaiting a Starbucks in their area as well as loving Starbucks is strange because in North America Starbucks is definitely on the decline with many stores closing. A growing number of people on this side of the world have begun to realize just how bad the coffee and diet of coffee served at Starbucks is – did you know they chemically ADD caffeine to their beans, making a cup of Starbucks have more than 10x the caffeine of a regular coffee? Some people might like that but how much more unnatural can you get? Not to mention the huge environmental impact of to-go cups, sleeves, lids, etc. I am definitely happy to see people switching away from Starbucksian culture to a more European way of enjoying their coffee and think it's sad to see it invading traditional Italy.

  111. BrandInkDesign

    August 25, 2010 at 1:44 pm

    I was in Italy 10 years ago, coffee "to go" was available, i think it has been for a long time, its just Italians would make the choice of taking the time to enjoy it.
    Italy is all about small strong espresso, or a breakfast cappuccino wile men in perfectly business men in perfectly tailored suits wizz by on vespas.
    France is all about a Cafetière on your table, and sitting for a long time, taking in your surroundings while eating macaroons from Baillardran.
    Starbucks is a machine, a factory, like McDonalds or something. But have their place in airports, preferably around christmas, constantly playing jingle bell rock while shrill voices shout "SKIMMED DECAF VENTI BLAH BLAH BLAH WITH CREAM" throwing said combination at a wet businessman in a poorly tailored travel suit, wet from the rain.

  112. joe t

    August 25, 2010 at 1:44 pm

    ok,, forget about starbucks,,, who makes the leather bracelet that Garance is wearing,,,, great looking

  113. Anonymous

    August 25, 2010 at 1:47 pm

    I sit and drink espresso and I'm Italian, and all the people I know do that every day. Maybe we are French in disguise and we don't even know that! ahah

  114. Alicia

    August 25, 2010 at 1:57 pm

    I hope Starbucks never goes to Italy!
    I lived in Roma and I used to love going to my neighborhood bar for my daily espresso, the "zip sip"! I wish Italian coffee culture would come to America, not the other way around. They know what they are doing, and it is wonderful just the way it is…

  115. Anonymous

    August 25, 2010 at 2:04 pm

    Noooooooooo…work in Florence and from Seattle. Actually, never liked Starbucks. Burnt. Italians do it much better.

  116. Mr Lonely

    August 25, 2010 at 2:06 pm

    nice blog.. have a view of my blog when free.. .. do leave me some comment / guide if can.. if interested can follow my blog…

  117. Radarman

    August 25, 2010 at 2:07 pm

    The Italians will sort it out. A much more serious problem is the American willingness to pay for espresso served in a twelve ounce cardboard cup. The North American Starbucks installations are some of the few places that can be counted on to have porcelain espresso cups under the counter.

  118. Anonymous

    August 25, 2010 at 2:10 pm

    Italians will generally down an espresso in about 30 seconds. The only reason why I could see them going for "to-go" coffee would be because they see Americans – and now everyone else – doing it. (I remember my shock at finding a Starbucks within the Forbidden City in Beijing). Which is to say it would have to start in the north and spread south.

    When Italians hang around a cafe (after having consumed their beverage) it's mostly to converse with the bartender and other customers – not exactly typical of the rushed, anonymous Starbucks atmosphere (which, granted, is part of its appeal).

    Let me say that I do personally drink Starbucks espresso when outside of Italy, simply because in many places (such as France) people simply don't drink proper espresso, even when they may believe that they do. That said, a standard espresso in Italy wins hands down over a Starbucks-imitation, and it's also cheaper; lets hope Italians continue to recognize this, unlike how they seem to have failed to realize that just about any Italian food establishment beats an American fast-food chain 100 times over. (And most Americans would surely be the first to agree).

    It now occurs to me that I may have underestimated the appeal of sugary Starbucks dessert-drinks however, perhaps because I never order them myself. If Starbucks has one thing to offer the Italian market, it would be the frappuccino.

  119. brandnewblue

    August 25, 2010 at 2:12 pm

    i think the less disposable cups in the world the better. why would you need to take espresso to gg anyways??

  120. Yannick

    August 25, 2010 at 2:18 pm

    "I think people are confusing the French coffee experience with the reality of Italian coffee culture"
    I think we aren't. I'm French and I have been living in rome for 6 years now and I sit "al bar" as I did in my hometown's bistrot! I spend in there my lunch break aswell and I eat gelato and drink caffè loungo sitting down. I have my own bar-friends (as Café Naïveté said) with whom I share the table and chat for about half an hour everyday! (; I'm in love with the extremely relaxed italian way of life… does it show? Starbuks won't have me!

  121. Mike M

    August 25, 2010 at 2:19 pm

    I'm an Italian-American living in Rome and this question comes up on an almost daily basis with my Italian friends. Personally I think it's a little hypocritical for the other Americans on here to preach an "it's okay for us but not for you" attitude because their sensibilities have been offended. If Italians want it – and there are plenty that do – let them have it.

    Also I agree with those that think that this is more a question of habits than of coffee or corporations. Part of the reasons that Italians want Starbucks is that there are very few places here – corporate or local – that have a relaxed environment with comfortable furniture and friendly staff where you can spend a few hours reading, studying, or just talking to friends. Sure a lot of bars here have tables outside, but it's really not the same. If you think about it, this is what has made Starbucks successful elsewhere – you know that it's always a nice place with decent coffee where you can unwind without being bothered. Italy has very few of these places so I say bring it on.

  122. sphisticate

    August 25, 2010 at 2:21 pm

    in vienna we have the same problem

  123. rEVOLVEr

    August 25, 2010 at 2:22 pm

    I'm a coffee addict, in fact I drink about 8 to 10 espressos a day. Having lived in Spain where the coffee culture is also very strong and where Starbucks has found success I am very sure they can coexist. It's not the same to go to your favorite cafe or bar in Europe (your life basically gravitates around the bar or the cafe in Spain), than going to Starbucks for some crazy latte to go. Like you said Scott, it's not the same having coffee than having an espresso.

  124. Anonymous

    August 25, 2010 at 2:29 pm

    …hopefully NOT! to be honest…
    the coffee at STB's its not that great! And it is way over expen$ive!
    Let italians be what they are:

  125. caterina

    August 25, 2010 at 2:31 pm

    feeling so bad about starbucks in Italy!! (it's even much more expensive than any other bar..)
    And love so much my coffe break at verger – milano..let's try it!

  126. Anonymous

    August 25, 2010 at 2:45 pm

    It's a sad day when the mermaid steps flipper in Italia. Sad indeed.

  127. Anonymous

    August 25, 2010 at 2:45 pm

    As an italian, when I'm abroad I find the espresso so bad that I take a big cup of "american coffee" instead, which is not so bad actually.
    You foreign people find so hard to try our wonderful culture of a quick espresso full of scent and taste?
    Do you really need a Starbuck in Florence or Milan? (I can't even think about a Starbuck in Naples!)

  128. Eva

    August 25, 2010 at 2:46 pm

    The culture of espresso in Italy is very strong and honestly, as an Italian, I wouldn't like to have Starbucks in my country. It would be another "American phenomenon" just like Mc Donald's or Burger King but it will be lucky like bugers.
    Anyway, it's not true that we don't sit at a table and have a coffee. We do :) as much as having an expresso at the counter. Or at home, at the end of a big meal or for breakfast or in the afternoon with a friend.
    Then, an extraordinary variety of coffee would be lived as an exotic experience… just like when Italians go abroad and complain because you can't find "un buon caffè" :)
    I think it won't change at all our way to "live" coffee. We still eat pizza and pasta instead of burgers after all :)

  129. Anonymous

    August 25, 2010 at 2:48 pm

    I was actually disappointed to see McDonalds in Italy when i went a couple years ago. I think having Starbucks in Italy would ruin the Italian experience. I loved visiting local cafes and I know that once a Starbucks is built most American tourists will flock to it because it is recognizable. The reason Italy is such a romantic country to visit is because there is mostly no sense of anything familiar or ordinary. It is a beautifully scenic, historic, and culturally rich place and it shouldn't be Americanized.

  130. Anonymous

    August 25, 2010 at 2:55 pm

    I feel Awful at the thought of "to go" coffee in Italy. We can get it everywhere else, let's not ruin the Italian coffee culture.

    Also- I don't like conglomerate monopolizing corporations. I agree with another commenter, Stop Starbucks! Independant coffee shops are where its at!

  131. kate

    August 25, 2010 at 2:59 pm

    When I travel the last thing I want to do is go somewhere I can go at home. I love the coffee experience in Italy but a remnant will remain with or without Starbucks.

  132. abodewell

    August 25, 2010 at 2:59 pm

    I never, ever drank coffee in my life…until I went to Italy. Everyday, I'd have a Macchiato and enjoy "la dolce vita." When I came back to the states, I went back to being a non-coffee drinker. Now (years later) I do drink coffee but Italy spoiled me for life. So, if Starbucks thinks it can compete…well, it can't, I know because I've yet to taste anything (anywhere) as good as the coffee I had in Italy.
    Ciao, Bella!

  133. interinobaba

    August 25, 2010 at 3:00 pm

    Hasn't anyone seen the Dining section of today's New York Times? There's a whole article about how newer coffee bars like Stumptown and Cafe Grumpy etc in NYC are (re)introducing the Italian style of drinking coffee to the US! With stand up bars and no seating and the focus firmly on the barista. This is largely because people are getting sick of the "office" scene of people planted for hours in cafes with their 20 oz lattes and their laptops and their headphones…

    How about: Italy gets Starbucks AND their own coffee culture, and America gets both too? i.e. it's not one or the other.

  134. swag

    August 25, 2010 at 3:01 pm

    Milan would be the first place in all Italy where I could see them surrendering to packaged Starbucks coffee culture. Milan is also one of Italy's greatest national coffee-underachieving cities.

    It's when it happens in Sicily, in Naples, in Torino… that's the real bellwether. Until then, this is just talk.

  135. Ijeoma

    August 25, 2010 at 3:04 pm

    I lived in Venice-Treviso for a year, and there were two places where you could get coffee to go. They tend to have disposable cups, and if you ask for a takeaway, they will pour it in the paper cup.

    Not quite starbucks, but getting there.

  136. Helena

    August 25, 2010 at 3:06 pm

    In Croatia people actually do sit down and enjoy their coffee. It is a certain daily ritual and already becoming world known. In Zagreb, tourist go to see people sitting and having coffee in the cafes and terraces, because it's like some kind of special Croatian way of living. One Costa coffee opened two years ago in the center of Zagreb, but nobody really cared about that ''coffee to go''. Now it has closed, and soon after that Starbucks has sent press release that they do not plan to come to Croatia for some time. :)

  137. Star

    August 25, 2010 at 3:08 pm

    A few years ago, when I heard that Starbucks was considering opening shops in Italy, I wrote them, and told them to forget it, not so much because Italians denigrate "American" (or "long") coffee–which they do–but because THEIR coffee is just AWFUL. Really really AWFUL. I'd like to be able to get a decent "long" cup of sipping and dunking coffee, here, believe me, it's not silly snobbery, but Starbucks just isn't the company to do it, I think. Although the roasting is different for "long" coffee beans and espresso coffee beans, I've still had pretty good "long" coffee in an Italian bar, when they make the regular espresso, then just shoot some extra hot water into it. (This is probably going to stir up a tirade on the part of Starbucks lovers everywhere, but it can't be helped…once one's taste buds have gotten used to REAL and GOOD coffee, well, Starbucks' coffee seems too thin and bitter, even for "long" coffee.)

  138. Vittoria

    August 25, 2010 at 3:15 pm

    I don't understand, did someone talk about the decline of the espresso empire and a new dawn of Starbucks?
    I'm Italian too and I think that we have space enough for both the experiences and above all, it is impossible to choose between linguine and spaghetti, not so difficult between caffè and coffee : )

  139. Pau

    August 25, 2010 at 3:16 pm

    Starbucks, please do not go to Italy. I'm tired of seeing you everywhere and I'd rather not see you if I study in Italy.


    August 25, 2010 at 3:16 pm

    Please God no. Italy would lose its old school charm if Starbucks started to hand out the espresso in carton containers to go….no no no!

  141. Anonymous

    August 25, 2010 at 3:21 pm

    No, no. Italy should not have Starbucks because it would ruin the good old fashion coffee. You know, the aromatic, dark and strong drink. I find Starbucks coffee for the most part too weak and unbearably sweet. But then again, I'm not a to-go coffee drinker. I brew my own espresso every morning. And it wakes me up and fills the air in my kitchen with aroma of a great day to come.

  142. Anonymous

    August 25, 2010 at 3:29 pm

    It's probably inevitable, but the day that I visit my favorite little town in Italy and there is a Starbucks or McDonalds there, well – that is the day that I die.

  143. Anonymous

    August 25, 2010 at 3:40 pm

    I like my coffee how I like my woman; hot, foreign and not much to say. Starbucks has no place in Italy, or any other country/continent for that matter.

  144. Anonymous

    August 25, 2010 at 3:49 pm

    Starbucks stands for the complete opposite values and interests of this bog: no escence, no identity.

    Ctrl+C, Ctrl+V : so uninspiring.

  145. $Dith

    August 25, 2010 at 3:55 pm

    Good ol' coffee anywhere is fine with me!
    I love love love you blog sir! Keep it up

  146. yakym

    August 25, 2010 at 3:59 pm

    i agree with a lot of the above comments. starbucks's quality is very poor, but the sad thing is, italian espresso quality is often only marginally better.

    you would think the birthplace of modern espresso would be the pinnacle, but in italy, coffee has become overcommercialized over the past 40 years.

    the best way to keep starbucks at bay is to serve exceptionally superior coffee. for parts of northern europe, generally speaking the quality is better than in italy, especially in oslo and copenhagen (although there is still terrible coffee to be found everywhere, the latter two cities have shops that are exceptional).

  147. Anonymous

    August 25, 2010 at 4:00 pm

    You're right Scott, the Italians stand at a bar. They don't sit in cafes like the French!

    Seems like Italy is ready for a change…

  148. Michael Mattison

    August 25, 2010 at 4:01 pm

    Coming from Seattle myself originally, I've watched first all of America fall for the chain, then the UK, Germany, France and the rest of Europe. But I knew Starbucks wouldn't dare open up in Italy for a long, long time; Italian coffee is just so much better than anything you'll find in the rest of Europe, so there's really no necessity for Starbucks as a coffee product. But as a lifestyle trend ("coffee to go"), it's only a question of time before the chain swamps Italy, unfortunately.

  149. Bianca

    August 25, 2010 at 4:03 pm

    This is so funny because I've been talking about this for the past few days…I'm an american living near Florence and married to an Italian. I've seen Zara open when there was no mid-priced shopping, then pray for H&M and finally it's here and now I believe we are very close to Starbucks.

    I don't think it would influence the bar culture at all. Italians, as much as they love to admit it, love the novelty coffee and food. They also like feeling like the rest of the world, instead of being totally out of the loop.

    I for one hope to see Starbucks here, not only for the tourists. Winters here are freezing and summers are hot (it seems that the colder months last longer than the hot ones now) and so having a to-go iced coffee or frappuccino when it's sweltering out or a hot steamy venti while wandering around the city would be perfection. And of course having a place to actually sit without being charged extra would be fabulous as well. The point is not the quality of the coffee.

    In Florence there are a few similar places, and McDonalds opened a similar McCafe. Italians go to McDonalds and there are more popping up everyday and while I would be sad if bars closed because of Starbucks, pizzerias and trattorias haven't closed because of McDonalds so I do think they could coexist beautifully. I think it will arrive soon enough…

  150. SNARKitecture101

    August 25, 2010 at 4:04 pm

    I lived in Rome for over a year and a half and there are plenty of authentic, dare I say- famous places, that do "porta via" for cafe. It's not a common sight, but definitely not unknown.

  151. Montreal Street Views

    August 25, 2010 at 4:08 pm

    I just spent a week in NYC with my daughter. Half the city has a Starbucks cup in their hand!
    Ack! As she would say.

    Please don't ruin a little charm of Italy, standing at the coffee bar for a quick espresso is so much nicer than carrying a cardboard cup through the streets.

    No Starbucks or Starbucks type outlets in Italy Please!!!

  152. SabinePsynopsis

    August 25, 2010 at 4:14 pm

    Starbucks in Italy is a crime to me (but I would have said the same about France). One of my favourite moments in Italy is standing at a bar and drinking a quick espresso, listening to Italian chit-chat. Nothing compares.
    (Funny, I just posted the Santa Maria Novella Basilica, too)

  153. Mar

    August 25, 2010 at 4:15 pm

    I think one can leave with both. At least that is my experience in Portugal, where we have a big drinking-expresso-standing tradition and, at the same time, a seating-long conversation-drinking coffee. Starbucks (and alike) arrived a few years back and our traditional ways of drinking expresso have not been replaced, rather we have more choice. That being said, I still prefer, most of the times, my small expresso, which I drink standing in the small cafés.

  154. Kumeko

    August 25, 2010 at 4:16 pm

    As a Starbucks employee I vote a big no to Starbucks in Italy.

  155. Anonymous

    August 25, 2010 at 4:24 pm

    I found this absolutely HILARIOUS!!! Why would someone take an espresso to go? You go to a bar, ask it and drink it while standing up and leaning to the counter and then you're off. I suppose the only way this will work is that the coffee-bar runs out of normal china espresso-cups XD I suppose the people of Starbucks have never had an espresso in Italy? Market research anyone???

  156. I V E S T I T I !

    August 25, 2010 at 4:25 pm

    In England, we needed Starbucks because we had crap coffee, and no coffee culture. Our thing is tea. But Italy has great coffee and a great culture to go with it so I don't see why they should cave. Who's ever been in Italy and thought 'I wish they had a Starbucks'?

  157. Anonymous

    August 25, 2010 at 4:36 pm

    Anyone who thinks that Starbucks is a mighty being is welcome to review their failure in Israel in the early 2000's. They tried to penetrate the market but failed due to very well established local competition, with superior products and service. I am not a Starbucks fan, I will visit them if I have no choice, but rather not do that. Their stores are usually filthy, service is non-existant and their coffee poor.

  158. Anna Brambilla personal shopper, stylist

    August 25, 2010 at 4:39 pm

    They have stolen my idea!!!(( I was going to be the first one to offer "coffee to go" in Italy)). But everybody told me that it's not gonna work here. As we can see they were wrong. I guess that Italy (the big cities) will not resist to Starbucks culture…purtroppo. So we have to enjoy the moment.

  159. Jakobine

    August 25, 2010 at 4:42 pm

    I love Starbucks for their Frappuchinos, but their espressi are as BAD as it can get… And I love the to-go-idea too, so if we can get real Italian coffee to take with me to my office, why not?

  160. ChasenMarshall

    August 25, 2010 at 4:44 pm

    I haven't been to Italy for five years now. Stopping in to enjoy a coffee or espresso before continuing on my way was a favorite aspect of the culture. Seeing a Starbucks sign along the cobblestone streets of Florence would certainly be a sad day.

  161. Catherine

    August 25, 2010 at 4:46 pm

    I'm a tea drinker, but couldn't resist the coffee when I was in Rome. It was such a treat to get up in the morning and get a coffee and pastry at this little spot near Campo dei Fiore. My friend and I loved standing at the counter and talking to the locals.

    I think to-go cups are a hassle in general. I never seem to have a free hand to carry one around. And it kind of negates the break part of "coffee break" . . .

    - Catherine at Littlehouse of Style

  162. Karenina

    August 25, 2010 at 4:49 pm

    Not so much.

    There ought to be Starbucks-free zones.

    What the hell is the point of traveling if you're only going to partake in imported elements of your own culture while you're there? Shouldn't the point of voyaging beyond your own nation involve indulging in new customs (as well as sightseeing and purchasing souvenirs?) Really, this has got to stop.

    What better place for it to stop than at the espresso bar. Now drink your dopio and be happy!

  163. Janice

    August 25, 2010 at 4:54 pm

    No Starbucks in Italy please! just traveled there in June and loved that there are so many traditional (i.e., independently owned) coffee shops and pastry shops! same for France (even though they do have Starbucks now). I like authentic coffee shop experience. Starbucks just doesn't cut it!

  164. Anonymous

    August 25, 2010 at 5:10 pm

    I think that USA-mania globalisation has already ruined the world enough (i.e. McDonalds, Burger King, KFC)

    Let the countries with a deeper and more profund view of their own culture live it freely, without needing "external" influences.

    Italian coffee is one of the best in the world, and in every workplace is a tradition and contemplated moment (Business's actually admit a 5 minute coffee break, twice a day for every employee)

    Therefore we don't need to be rushing down the streets with coffee paper cups in our hands.

    Im sorry we dont need it…

  165. brooke

    August 25, 2010 at 5:12 pm


    Though I will say that if there were a place for Starbucks to open in Italy, it would be in Milan. Probably next to the Duomo.

    While we're on the subject of "to-go", it's not just espresso they offer — I survived on cappuccinos while I studied in Florence. I felt kinda dumb being the obvious American with a coffee cup on the streets, but that was the only way I could NOT be 30 mins late to class.

    Like McDonalds, if Starbucks opened up outside of Milan, it'd probably be a novelty. And expensive. And definitely not any faster.

  166. Taylor

    August 25, 2010 at 5:22 pm

    I have already commented on this, and I stand corrected about the espresso vs. coffee debate. When I was in Italy, the first day I would have gratefully bought a Starbucks coffee. But by the end of the trip I had long forgotten any desire I had for Starbucks, or any other "American" food for that matter. I don't even know that a Starbucks would do well there, since Italian coffee culture is so well-established as it is.

  167. Anonymous

    August 25, 2010 at 5:28 pm

    No matter where you are in the world, espresso tastes better in ceramic. And it tastes better if consumed quickly. The ceramic regulates the temperature of the drink, and temperature can drastically alter taste. Enjoy your espresso in a cup!

  168. rei

    August 25, 2010 at 5:35 pm


    why should italians produce wonderful high heel shoes and not have streets suitable for them?
    maybe it's for the same reason that the delicious taste of espresso can't last more than one block…

  169. Anonymous

    August 25, 2010 at 5:43 pm

    This cannot happen. Evenif there is coffee to go, do notmake it starbcks. their coffee is not as nice as others' are. Also I adore Garance's bracelet/ wristband.

  170. Anonymous

    August 25, 2010 at 5:47 pm

    Seems like the reverse is happening here: American coffee shops trying to go the way of the Italians.

  171. Liz

    August 25, 2010 at 5:58 pm

    I am a purist and I am 100% not okay with this idea. I already hate that we Americans can't just SIT and enjoy something for fear that aren't being productive. It's ridiculous. It makes me sad that a wondrous place such as Italy will soon fall into this tradition.

  172. loolah

    August 25, 2010 at 6:05 pm

    Starbucks came to Australia and last year withdrew about 80% of its operations because of losses. I never had one of its coffees until I went back to London and I can see why it failed – it tasted awful! Bland, dishwatery, not at all like coffee that's served here. What do we feel about Starbucks in Italy? This 'we' thinks it's a dreadful idea, and is one of those dodos who don't like globalisation at all.

  173. Iris Tinunin

    August 25, 2010 at 6:11 pm

    I hope starbucks will be soon also here in Italy. I've tried their coffee and "frappuccino" when I went to Monaco and I felt in love with it!!

  174. Kate

    August 25, 2010 at 6:16 pm

    From an American living begrudgingly in Florence: Deny it all you want people but Italians a)love American stuff b)love Starbucks when I've seen them in the States. I am so ready for the 'buck to arrive, it would be a huge hit. Throw in some free wi-fi and I'll move my bed inside.

  175. Bronwyn

    August 25, 2010 at 6:29 pm

    My immediate thought was that they may try, but they'll fail the same way they did in Australia. When you can get good coffee "to go", as you can everywhere in Australia and New Zealand, and it looks as though you are beginning to in Italy, why would you drink Starbucks? It's crap.

  176. honeybeeandme

    August 25, 2010 at 6:34 pm




  177. 7500

    August 25, 2010 at 6:41 pm

    Starbucks in Italy…it'd be like going to France and going to McDonald's for the "French fries"… sacrilege, utter sacrilege…

    But if you're ever in Boston (unlikely, horrible fashion scene here), then try Equal Exchange just outside of North Station! good coffee can be so hard to find while you're traveling…

    unless of course you're in Italy…


    Aaron Stoddard-Tetzläff

  178. Anonymous

    August 25, 2010 at 6:46 pm

    Remember coffee beans are an American import for about 400 years.

  179. Misato

    August 25, 2010 at 6:49 pm

    I'll just say this: espresso is REAL coffee and American coffee is dirty dishes water… we have Starbucks over here (Portugal) and although the rest is OK (frapuccinos, etc.), the coffee-coffee sucks! major fail!

    PS – we Portuguese drink about 2-3 espressos a day, there are people that don't function without drinking one first thing. our coffee is similar to Italian coffee, but usually stronger and more bitter… I think coffee shops like Starbucks can exist in countries like Portugal, Italy or Brazil, but it never will be real competition because the coffee sucks, it feels like luxury and its 4x the normal espresso price. besides, there's almost at least one coffee shop in every street over here!

  180. knightpanda

    August 25, 2010 at 6:54 pm

    I really don't think you have to worry about Starbucks becoming popular in Italy. Take Australia for example, we don't have anywhere close to the complex coffee culture that Italy does, but because of the influx of Italian immigrants in the 50s, all Australian cities have good cafes and good coffee.

    Starbucks was forced to close 90 of their stores in Australia, from lack of revenue, leaving a only 23 stores in Sydney/Melbourne. And they mostly cater to tourists, as Australians prefer to go to cafes for a cheaper and nicer coffee.

    $5 for a coffee? You kidding me?

    Yes, we have take-away coffees, but these coffees are real Italian style coffee, lattes, cappuccinos, espressos, etc. We don't have bar-style cafes.

    Also, flavoured coffee is a travesty.

  181. Sophie

    August 25, 2010 at 7:02 pm

    Starbucks failed miserably in Australia. I think there are still a few around in international airports etc, but all in all Starbucks failed to reconcile the 'American coffee culture' to the needs of Australian coffee lovers. We still have an abundance of take away coffee vendors, but nine times out of ten I think Aussies prefer to buy their coffee from someone who remembers their order and knows their name! Maybe that's the key – being able to adapt not the American coffee experience, but the take away coffee experience to fit the local market.

  182. Stephanie

    August 25, 2010 at 7:06 pm

    no no no no no no no no no no no no no no no no no no no no no no no no no no no no no nono no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no-that's how i feel!

  183. Anonymous

    August 25, 2010 at 7:09 pm

    @BrandInkDesign: you rock!!!!!

  184. Anonymous

    August 25, 2010 at 7:13 pm

    Starbucks will learn from the Australian experience- we learnt about coffee from the Italians, and Starbucks did not survive down here- they even had to withdraw from within Borders Stores! In Australian coffee places, they remember your order, adding flavoured syrups is not needed because the coffee is better quality, and the food is much better.

  185. Scott

    August 25, 2010 at 7:48 pm

    I agree with the comments above regarding Starbucks in Australia. They came, we saw, and they did not conquer. On the decision to withdraw 80 per cent of their stores in Australia, one Starbucks executive cited, "business challenges unique to the Australian market." I would be surprised if they did not encounter similar "business challenges" in Italy.

  186. Anonymous

    August 25, 2010 at 8:12 pm

    amazingly awful!!! i cant believe they would betray one of the most beautiful things about italy!!!! their cofee and the fact that they dont have starbucks! why would u wanna have such a crappy coffe anyways! i bet it'll never get to the south where they are even more passionate about cofee

  187. Eva

    August 25, 2010 at 8:23 pm

    Sounds wasteful to me….take a disposable cup one block and throw it away? Litter and more garbage are a terrible thing to emulate from the US.

  188. Anonymous

    August 25, 2010 at 8:29 pm

    Just to add an Australian perspective: Starbucks here came — and went.
    Our own coffee culture is growing stronger by the day (especially in Melbourne) and the franchise began to realise it wasn't profitable. So, the one and only Starbucks in Canberra shut down last year. You'd be hard pressed to find Starbucks anywhere outside of airports in both Sydney and Melbourne.
    So, moral of the story, I think if Starbucks were to try and 'invade' Italy, much the same thing would happen. Some people would love it – most would shun it, and overall they wouldn't make enough money. Save yourself the trouble and STAY away Starbucks!

  189. Anonymous

    August 25, 2010 at 8:35 pm

    I don't understand why you would "want" a Starbucks; "waiting patiently" for a Starbucks in your town/country seems so silly to me. It's like the McDonalds of coffee franchises. I enjoy supporting local coffee shops and like plain coffee, espresso, cafe american. The point i'm missing may have something to do with my distaste for whipped cream…

  190. Anonymous

    August 25, 2010 at 8:46 pm

    nooooooo to starbucks!!!! Keep some tradition and culture alive please…

  191. Corey

    August 25, 2010 at 8:50 pm

    My fear is that Starbucks would run the little coffee shops out of business and destroy the coffee culture of Italy.

  192. Anonymous

    August 25, 2010 at 9:07 pm

    In France, we only have starbucks in 2 or 3 cities, like everybody else i went there to see what it was like. I liked my Frappucino, i thougt that having a to-go coffee was great, but i never returned more than once. Why ? Because i'm french, and in France a coffee is an occasion to see your friends in a little café, talk with them for an hour or two. Starbucks can easily live on tourists and occasional clients, but French will always be french, and Italians will Always be Italias, our respective coffee tradition will be there for a few decades at least, i'm sure. They will coexist with the American coffee culture in the big cities (Paris, Lyon… in France, Roma, Milan… in Italie).

  193. Emily

    August 25, 2010 at 9:13 pm

    Take away coffee in Italy – I really can't see it catching on with the Italians.

    I studied in Italy (in Prato, outside of Florence) a few years back. There was a coffee shop right near our University but our breaks between classes were too short to enjoy a coffee. People kept asking for take away coffee and eventually the cafe owner bought some take away cups to satisfy the students. But every time you asked for a coffee 'porta via' the owner would sadly shake his head at you.

    Once a mate asked for take-away at another cafe and they just gave the coffee in a glass and covered it with foil! It was pretty funny having to return the cup to the cafe later on, especially when our Italian was not great.

  194. Anonymous

    August 25, 2010 at 9:31 pm

    Noooooo! I refused to let a friend go to Starbucks in Paris years ago, it's the antithesis of the French cafe experience. Same goes with Italy. I want to stand up on Caffe Tazzo D'Oro and watch the handsome Italian men in their perfectly cut suits as I enjoy my caffe freddo con crema.

  195. Josh

    August 25, 2010 at 9:35 pm

    When I lived in Florence last year I witnessed people getting their espresso to go quite often—
    There is no way that Starbucks could ruin the Italian coffee culture.
    Starbucks can't even make a proper macchiato!
    I think that a Starbucks in Italy would fail miserably.

  196. Anonymous

    August 25, 2010 at 9:37 pm

    Starbucks failed miserably here in Melbourne, Australia. Just last year they had to pull out all but one of their shops from the city. No one was going there, as Melbourne has an incredible coffee/cafe culture, mainly due to large waves of italian immigrants in the 50's and 60's. No one was going to pay $4 for a cup of coffee that tasted like caramel or white chocolate! We love our true, italian, highbrow coffee culture.
    Although it must be said, I do visit starbucks when in the states'- simply because it is some of the best coffee you can easily get over there. Some what of an indictment on american coffee I think…

  197. Julia_cc

    August 25, 2010 at 9:37 pm

    I don't like Starbucks coffee just because it's doesn't taste like good coffee at all… I'm from Argentina and here people like to sit and enjoy coffee like italians.. I guess this is because there were a lot of italians immigrants here and we have similar culture…

  198. Josh

    August 25, 2010 at 9:39 pm

    From my experience, people in Florence already order their espresso "portare via" (to take away) somewhat frequently.
    But this has nothing to do with Starbucks.
    Starbucks can't even make a proper macchiato! There is no way a Starbucks would survive in Italy.

  199. SallyO

    August 25, 2010 at 9:48 pm

    Would it be asking too much to have a Dunkin Donuts in Italy?
    (yes, I'm serious…)

  200. Anonymous

    August 25, 2010 at 9:49 pm

    According to rumors Starbucks is going to open in Milan . very sad , I mean , I like starbucks but italian coffee it's on another planet . it's like comparing a good dish of pasta with that MCdonald's crap :-)

  201. Valerie

    August 25, 2010 at 10:06 pm

    Mario-bucks! I know exactly where to get that 'to go' cappuccino from Santa Croce. Some days I just needed a hot steaming cup of (good) coffee 'to go' on my way to a class on cold mornings in Florence, and this was where to get the hook up. That said, after a year in Italy, I've only been back to Starbuck's 3 times this whole summer. Coffee – not the same, but love the to go cup!

  202. Anonymous

    August 25, 2010 at 10:09 pm

    Hell no!.. Italian MTV is enough…

  203. Mike in Sydney

    August 25, 2010 at 10:21 pm

    In Australia we have real coffee culture, Starbuck came opened 84 stores, went broke and had to close 61 of them, they're now only in airports and tourist areas. They only survive where there's lots of tourists, Aussies won't touch them.

    If the Italians and French don't start picking up there game and stop serving that watery tasteless rubbish they call coffee they're going to be monstered by starbucks.

    Australians are always horrified when they get to Europe and can't find well made coffee.

  204. Anonymous

    August 25, 2010 at 10:29 pm

    Starbucks is a stale, cold, and completely unfulfilling experience in every way. The exact opposite of the meaning of coffee in Italy. Just live on the upper west side of NYC, there are two on every block…at least. Really sad, really anonymous, and the lack of originality of Starbucks is making me physically ill…If your audience appreciates quality, design, and ingenuity, and veers away from the masses…well the commentary would be all negative. Leave Italy in peace.

  205. mars

    August 25, 2010 at 10:34 pm

    i think the coffee culture of italy is safe… the people who are passionate about a rich espresso won't be giving patronage to starbucks. to go or to savour, the product is quite different. (and how i miss the coffee in australia…!)

  206. Anonymous

    August 25, 2010 at 10:44 pm

    While in Florence, check out Hemingway – Cioccolateria Caffetteria, Piazza Piattellina close to piazza del carmine in Borgo San Frediano, they have the best hot chocolate, coffee there and cheese cake better then any thing you can find in brooklyn. Who needs a Starbucks, when they have what starbucks wish they had, or they try to take . Another suggestion is by my aunts house in Campo di Marte along the side of stadium there is a outside family run hamburger stand, sausage stand that is very good hamburgers, hotdogs and sausages and across on the other side the side toward the train tracks there is sAndwhich bar that is also good… Down the street on Viale deiMille Badiani, gelateria also very good… Taste the Flavor Bountalenti.. An for faccacia there is focacceria Puigi, on Viale Edmondo DeAmicis..
    starbucks no way, anything like that no way, there only in for the money, and profit.., its tasteless..

  207. Beny Ricardo Sadewo

    August 25, 2010 at 10:51 pm


    Beny Ricardo Sadewo

  208. Davido

    August 25, 2010 at 10:53 pm

    One should take his coffee however he likes. Suggesting that there is a right or better way is called snobbery (and coffee snobs are the worst).

  209. Renee Hoare

    August 25, 2010 at 10:58 pm

    Starbucks would once again reduce an amazing country to bland. Luckily in Australia we lost some Starbucks because they couldn't compete with our cafes – maybe that will happen there. Starbucks is for learner coffee drinkers, which Italians are not….

  210. The Goodie Closet

    August 25, 2010 at 11:00 pm

    I think the Italian will hate the idea of it (especially the older generation Italians), they think it will be an insult to cafes & espresso, coffee, etc.

    But then again, the younger generation Italians will welcome the idea…

  211. Rachael

    August 25, 2010 at 11:00 pm

    I always talk about this topic with my Argentine boyfriend. Starbucks is pretty new here still and at first I felt sad that they came here (even though I love Starbucks) because Argentina is very influenced by the French coffee experience, going out for some coffee, actually sitting down and enjoying it, etc. However, I was glad to see that although the Starbucks shops are always packed, a lot of people go and actually sit down in Starbucks (downfall is that it's hard to find a place to sit on the weekend) and also that there are so many people in the capital that coffee shops are still popular.

    To sum up my point, I believe they can co-exist. I'm happy to be able to have the best of both worlds in Buenos Aires :)

  212. Anonymous

    August 25, 2010 at 11:01 pm

    Enough about Starbucks, let's talk about Bianco Latte which has some of the best gelato in Milano.

  213. Anonymous

    August 25, 2010 at 11:09 pm

    Why not? We have Taco Bell in Texas.

  214. Ariel Marie

    August 25, 2010 at 11:17 pm

    Was this post possibly inspired by the New York Times article about changing coffee culture in the City, "The New Coffee Bars: Unplug, Drink, Go"?

  215. Angelina

    August 25, 2010 at 11:28 pm

    NO!!! My nonna is rolling over in her grave as we speak. All my italian cousins love coming here and doing the starbucks thing, but theres just something special about being forced to stay put and drink your coffee- even if they do stand up and chug it quickly! Some things should remain unchanged. Thats part of their appeal.

  216. Uzair Siddiqui

    August 25, 2010 at 11:33 pm


    The USP of Italian culture is a balancing act between it's elaborateness and sensitivity. It's about giving full attention to what one is consuming. And anyway, cafe culture is about going to the cafe, not having take out from one.
    Try giving an Italian a cup of American coffee- they'll spit it out calling it 'Dirty Water'.

  217. Emily, Ruby Slipper Traveller

    August 25, 2010 at 11:44 pm

    I would think there's room for everything. In Barcelona, they have Starbucks (where you go for take-out or more likely, air conditioning) bars where you sit and enjoy a cafe con leche, and bars where you throw back an espresso and leave. I've used all three!

  218. Anonymous

    August 25, 2010 at 11:46 pm

    espresso to go? we always had it in our autogrill. In florence? there is way to many tourist , you gotta make money out of something. The coffe break is just a deep tradition of ours. It's not about the coffe, (even tough it's that good), it's all about who and what sorrounds you. We dont need to run around with a cup, it's about finding the time to enjoy those little moments in life that make the difference.

  219. Empty Daze

    August 25, 2010 at 11:58 pm

    It didn't work here in Sydney, especially Balmain wear locals boycotted the Starbucks, only visitors entered the doors. Eventually almost all Starbucks closed overnight and we now have only a few in a city of 4 million people. Yay! Long live real coffee.

  220. Anonymous

    August 26, 2010 at 12:00 am

    ORRORE!!!! only the younger Italian teenagers would be tempted never an Italian coffee drinker!

  221. Anonymous

    August 26, 2010 at 12:08 am

    Please Americans don't try to ruin my country! You want a sad globalized and standardized world… the beauty of Italy is in its uniqueness!!!

  222. kelli

    August 26, 2010 at 12:12 am

    Dear God, please NO!

  223. ziming

    August 26, 2010 at 12:18 am

    i guess it's just a case of each to his own… i personally would only go to starbucks as a last resort, but i know plenty of people who like the types of coffee starbucks make. so i suppose they can coexist

  224. Anonymous

    August 26, 2010 at 12:38 am

    How on earth can anyone who knows good coffee (Most Americans don't) think Starbucks is good…..

  225. Anonymous

    August 26, 2010 at 12:43 am

    It is heartening to read so many who feel that Starbucks is a corporate nightmare! Not only that, but a nightmare with a nasty aftertaste. Love the pics though! The building behind the hand is gorgeous!!

  226. Anonymous

    August 26, 2010 at 12:47 am

    I love Starbucks in The States, a beacon of comfort. But I love Italy's coffee bars and would not go near Starbucks when in Italia. Never.

  227. reldred

    August 26, 2010 at 12:59 am

    Won't last. Starbucks tried to break into Australia and has had to pull out of a few states already. The individual shops all went bust.

  228. Chiayen

    August 26, 2010 at 1:52 am

    Just leave each country/city to develop its own coffee culture naturally.

    Lots of people enjoy drinking coffee, not only tasting coffee but also the atmosphere wherever you drink at coffee shop, at home or to go, "coffee" already become one of people's daily life.

    I live in Taipei city, Taiwan, here are lots of kinds coffee shops, including Starbucks, undoubtedly, people in Taipei mostly love Starbucks,
    as my understanding and friends' experience, people like Starbucks because of the coffee flavor, they addict to the flavor, it's quite interesting that Starbucks lovers can distinguish and smell which one is Starbucks coffee, we cannot deny Starbucks is a quite successful company, especially Asia countries such as Taiwan/Japan/Hongkong/China.

    But I believe other coffee shops have its own specific lovers, even in Taipei we still have some very good coffee shops, whatever the shop decoration and taste.

  229. Don Reid

    August 26, 2010 at 1:54 am

    i do not have the time to read all the comments right now, so this may have been mentioned above (if so, my apologies). But, where I live in New Zealand also has a strong coffee culture and the Starbucks brand has never really succeeded in this country. The coffee is regarded as inferior and the brand itself has no (often negative) cache.

    PS. This is my favorite website in the world.

  230. Lucas Jones

    August 26, 2010 at 2:06 am

    i love when you branch out on tangents like this, scott.

  231. Wan

    August 26, 2010 at 2:16 am

    i think if it's coffee, it makes more sense for it to be "to go" because it takes time to actually finish the whole cup, but for espresso it's so unnecessary and it's a waste of cups. But i do love the small paper cup, it's just so cute.

  232. Anonymous

    August 26, 2010 at 2:29 am

    In Italy, you don't drink coffee with milk after ten o'clock in the morning.
    Lattes, Cappucinos etc are breakfast drinks.

    Like a few people have mentioned the Italians will never drink that american style 'Kawfee' so who cares?

  233. Rocco Frediani & Ilaria Boeddu

    August 26, 2010 at 2:30 am

    …Starbucks' drinks are not coffees, but miscellaneous not so well identified of quite too sweet and fat ingredients…I think that for (most of) italians coffee is a short, naturally creamy, dark and often absolutely bitter drink…that's the way I like it!

  234. Ros

    August 26, 2010 at 2:56 am

    You call Starbucks coffee? It's more like dishwater … give me a hearty New Zealand long black any day!
    Check out my blog entry 'Smile in a cup' – now that's what a good coffee should look like.

  235. EVA

    August 26, 2010 at 3:07 am

    I'm from Barcelona and Starbucks landed here a few years ago. Nobody trusted that it would work so we have plenty of little "cafeterias" and bars, but the two I know in the up area of the city are still open…

    I guess that tourists are its main customers…

  236. Anonymous

    August 26, 2010 at 3:10 am

    1. As mentioned by Scott, ITALIANS DON'T SIT AND ENJOY THEIR ESPRESSO. They stand at the bar and drink it in 3 sips since it's very short and they are on their way.

    2. Italians would NEVER go to Starbucks for an espresso!! Has anyone ever seen how many people go to Starbucks for just an espresso? People go to Starbucks for a lot of other things/reasons, and it's not for a single shot of espresso, unless they are Italian on vacation and can't find anywhere else that makes espresso.

    3. I would be protesting McDonalds, not Starbucks. McD's is why the rest of the world is obeseifying. How did McDonalds fare in Australia? Well, I'm sure.

    I really think one could only have an informed opinion on this subject if you lived in Italy for an extended period of time as an outsider. It's much easier to observe and analyze and as someone who has lived here for 7 years, I know what I'm talking about. Milan, Florence, Rome. That's all you need. Every small town has TONS of bars (cafès) and every Italian has their preference. Breakfast will be had there, but at least they have the option of taking a walk and sipping a Cafe Mocha if they should feel so inclined.

    The only way Starbucks could usurp bars is if they used bar coffee and methods, but then it wouldn't be Starbucks. Starbucks must be seen as a NOVELTY in Italy. And the majority want it here! Old Italy offers nothing to young Italy and the kids are seriously craving some
    thing new. OH and STARBUCKS = JOBS! HELLO??! JOBS!!

  237. Anonymous

    August 26, 2010 at 3:24 am

    NO NO NO Starbucks is NOT real coffee….believe me the coffee in sydney is GREAT, particularly Potts Point! We do have Starbucks but no true coffee lover would be caught dead there. Small baristas have our vote!

  238. Cassandra Allen

    August 26, 2010 at 4:18 am

    I'd be sad to see a Starbucks in Italy!

  239. Anonymous

    August 26, 2010 at 4:33 am

    exactly, its not about the CUP or the standing up or sitting. its the quality, lavazza, illy…..starbucks? no thank you very much….all this sugary "lattes" are so sweet, italians drink one drop of super thick coffe….
    and a goooood cappuccino? please! they just can´t make it…
    starbucks coffee is for the italian children !

  240. Purses Pastries Etc...

    August 26, 2010 at 4:37 am

    Personally, I think it would be hard to imagine Florence without the people standing at the bars for their morning shots of espresso. Starbucks is cool and much needed in the States — I love NYC Starbucks — where we don't have the traditional, quaint and usually family-run coffee shops dotting the corners. Isn't that what Starbucks was created to emulate anyway? It would be sad if it overtook it's inspiration…

  241. Anonymous

    August 26, 2010 at 4:41 am


  242. Piperpenny

    August 26, 2010 at 4:44 am

    Well, actually coffee to go is not the problem in Italy (I am Italian by the way), and actually it is not such a novelty. It is not "coffe to go" that must be introduced in Italy, it is this new sort of beverages (like Starbucks'), which are quite far from the Italian taste. The fact is simply that Starbucks does not make coffee. At all. Vanilla Latte? Caramel Macchiato? Those things are everything but coffee. Very tasty, yes, but it is not coffee. And I am not sure that they can compete with our espresso and the lifestyle behind it…

  243. Anonymous

    August 26, 2010 at 4:46 am

    There was a great article in the NYTimes about this very thing! The Europeans sure know how to do it!

  244. Anonymous

    August 26, 2010 at 5:04 am

    This is the most ignorant and said proposal I have ever heard from somone who seems to understand Italian way of living as much as you do. I have lived in Italy one and a half years and I do not think that there is any point in introducing Starbucks in Italy: you can have an extremely good value caffè at the bar (much better than everything they serve at Starbucks) and sit down as well (it is not true that Italians do not sit to have coffee, they sometimes do as well, that is why you have the beautiful piazze with all the people sitting outside). Espresso to go? Why would you carry around a little tasteful sip of coffee, which should better be enjoied at the bar fresh and hot? Where I come from, only babies drink out of feeding cups…

  245. Anonymous

    August 26, 2010 at 5:07 am

    Well, actually in Italy we sit down to have a coffee break!!! Especially young people… before or after lessons I always sit down and have a coffee or a cappuccino w my friends… It's a relaxing break and it's very cheap (90 cents for a coffee!). Of course, lot of Italians stand at the bar to enjoy coffee, but this is different: in the morning or in the lunch break, you can't really relax and chat with friends in front of your coffee..
    Moreover, take-away coffees are always been common, just that Italian taste for coffee is different, and seen that Americano (or caffè lungo, in Italy), is not so consummate, people drinks quickly at the bar their espresso.

  246. Anonymous

    August 26, 2010 at 5:09 am

    Well, I think it's not just about the kind of coffee they sell you (long, espresso, in a paper cup or in a little cup, one-block-coffee or ten-blocks) what I really miss about American coffee places is that you can sit there for hours, working at your laptop, reading, talking on the phone or whatever you wanna do and NO ONE will tell you that you need to free the table, which is quite annoying. In Italy if you sit down at the bar to have your coffee you must be in your eighties or a sad unemployed with nothing to do all day long. So, my point is that in Italy we actually don't need Starbucks coffee (even if i do love it!) but we might need a place like Starbucks or Bruegger's where you can have a nice (long) break and you don't look like an alien to the other people. So let's bring some fresh air into the Italian coffee bar!;)

  247. F.G.

    August 26, 2010 at 5:15 am

    I am just back from a year in Italy and yes, italians just have their espresso and go… While in France, coffee is part of a daily relaxation routine. The difference was quite amusing when we would suggest having coffee between foreigners & italians. Italians would stay at the banco, the bar, and we would just try to find a table and stay as long as we can.

    In Paris we don't really see lots of people walking with Starbucks coffee in their hands. One reason why we go is because you can stay as long as you want, you have confortable chairs and usually it's not too loud. In one word, you can relax.

    I think Starbucks has no chance in Italy because the coffee culture is too strong. Every type of coffee (espresso, macchiato, coretto, cappucino, caffe latte, latte macchiato and so on) have a optimal moment & mood to enjoy it. The italian culture of "caffe" is way too subtle for any big corporation to try to grasp it.

    Moreover, Starbucks coffee is not really good and clearly overpriced (at least in Europe). How could Starbucks compete with a really good cappucino that never costs never more than 1,5€ ?

  248. Anonymous

    August 26, 2010 at 5:17 am

    I haven't read all the posts but I get the jist I believe from the ones that I've read. I agree that two different types of businesses such as small local coffee shops and the big guns can coexist. I think the Australians posting comments are not being 100% accurate in their description of the Austalian coffee culture. Being an Aussie myself I can attest to the high quality coffee we can so readily get at any local coffee shop… BUT… Starbucks did not fail because we are loyal to these small places. In Australia there are lots of big chain coffee shops that have basically modelled themselves on Starbucks, which is why they are successful. We are not the purists we claim as chains such as Gloria Jeans exist. Furthermore McCafe is the largest coffee chain in Australia… and Starbucks is better than that so not sure that the argument stacks that Starbucks failed just because Australians were too loyal to small coffee shops. We just had more competition…

  249. sofia

    August 26, 2010 at 5:33 am

    No starbucks in Italy please!!!!!!!!!!! Already too much mcdonalds!
    Startbucks coffee is just wrong!

  250. r

    August 26, 2010 at 5:46 am

    no no no. if you know how starbucks kill local coffee shops by hideous means.

  251. r

    August 26, 2010 at 5:52 am

    agree with SabinePsynopsis — starbucks in italy is a CRIME!

  252. duckalicious

    August 26, 2010 at 5:53 am

    Starbucks – one of the most overrated phenomena of our time.

  253. Mona's Fashion Lists

    August 26, 2010 at 5:59 am

    It would be horrible! Coffee is a great part of the italian culture, the traditionnal little coffee shops are one of the things i prefer when i'm in italy (with fashion obviously)!
    But i don't think that starbuck would have a chance to succeed in this country. Coffee is not really good and way too expansive compare to italian coffee who is very good and very cheap!

  254. Anonymous

    August 26, 2010 at 6:07 am

    Bianco Latte is great! Amazing ice cream, mozzarella and espresso (esp. the one with the cream, ice cream and hot chocolate on the side). When I go to Milan for work also always stay at a hotel down the street (NH Milano Touring) and often have dinner at Bianco Latte. I highly recommend it to those that haven't been there!

  255. Román Iglesias

    August 26, 2010 at 6:13 am

    Starbuks in spain is chic but considered the worst coffe of all

  256. Davidikus

    August 26, 2010 at 6:21 am

    Starbucks will certainly open in Italy one day. The issue with Starbucks is that their coffee is really crap for anyone who has half decent standards: it tastes like sink water. In England, which does not have a strong coffee culture, at least, you can choose between Starbucks, Nero and Costa, the last two offering slightly better versions of Starbucks' diluted 'coffees'.

    There is something about the expresso that I like: it is small. It comes as a reminder that 'big' does not mean 'better' & often means 'worse'.

  257. thasmania

    August 26, 2010 at 6:27 am

    no way! I'm italian, and I say: Espresso with Bialetti all the life!

  258. Diana from Germany

    August 26, 2010 at 6:32 am

    To be honest, the worst coffee I drank I drank in Italy. Starbuck's coffee is also worst, so it fits ;-)

  259. Manda-Chuva

    August 26, 2010 at 6:34 am

    Hi! I've been thinking about commenting the blog for quite a while, and now it's just the right time…

    Starbucks is not coffee!What they do is to put some hot water through something that smells like coffee and its bitter, and it's probably made out of the cheapest coffee grains there is! Starbucks is another one of those big multi-billion dollar companies that wherever it goes destroys the local commerce and small family businesses.

    Mr. Sartorialist and readers, drinking coffee is a tradition in all of the Southern Europe. Not only in Italy or France…There are more countries to talk about than those two, like Portugal for example! Here we even call Coffee (café) to the place where you go to eat your breakfast and drink a…COFFEE!! Pay a visit to Lisbon, and you'll see that it is beautiful, full of light, wonderful food and people!

    Europe is not only Italy and France…

  260. Berry

    August 26, 2010 at 6:36 am

    What are you talking people?

    There is also a strong Greek coffee culture and Starbucks haven't touched it a bit.
    Sometimes you choose to seat in a coffee shop to drink a coffee with your friends sometimes you choose to take it with you on the go. Opening a Starbucks doesn't mean that the other shops are going to be vanished or that the Italians are going to stop drinking coffee they way they do.

    I don't see any connection in this.

  261. dorothy

    August 26, 2010 at 6:42 am

    having a stabuck in front of santa Maria Novella is the same as having this mcdonald's in front of the pantheon in Rome. Some kind of non fitting staff.
    A good expresso is like a nice chocolate. just one tiny gesture that becomes a huge lasting interior experience. we're not talking about a hot chocolate mug.

  262. Anonymous

    August 26, 2010 at 6:53 am

    yeah ok only one way to drink cofee the Greek way , 4 hours of drinking frappe in the cofeeshop!!

  263. Anonymous

    August 26, 2010 at 7:02 am

    I'm italian, from Naples, living in Milan, travelling often all over the world. Italy seems to be the only country without a Starbucks.
    And you know why? Because coffee at starbucks is EXPENSIVE!
    No matter how bad or good it might be, 2 and half euros for an Espresso is just too much compared to our 80/90 cents.

    Btw I heared about the story that the Starbucks creator was inspired by Bars in Milan, with tables and chirs, many years ago, when in the USA there wasn't a "real coffee culture"… I wonder if it's true.

  264. Ste

    August 26, 2010 at 7:23 am

    We feel that….if Starbucks opens in Italy those coffee shops will be full of non Italian customers.

  265. victoria

    August 26, 2010 at 7:25 am

    When I lived in Italy and had my espresso every morning (or my cappuccino fredo) that was the best thing ever. Arm to arm wiht a bunch of business men at 7am slamming their morning drink down or at "lunch-ish" time… or when ever the mood struck. To top it all off Starbucks in TRASH compared to the coffee drinks you can get in Italy… I didn't fall in love with espresso or coffee until I lived there for a VERY good reason. Now I am VERY particular about what beans I drink, where it comes from, and how fresh it is, and Im just an amateur coffee drinker. Starbucks, stay AWAY from Italy, the end.

  266. Marisa

    August 26, 2010 at 7:26 am

    NO WAY! It's such a shame how this happens..Ps Strabucks is horrible

  267. Léonore

    August 26, 2010 at 7:28 am

    Oh please, NO!

  268. gianpiero

    August 26, 2010 at 7:32 am

    "Purtroppo", the Italians couldn't stop McDonalds, but I hope never to see Starbucks in any piazza in any city!

  269. Anonymous

    August 26, 2010 at 7:50 am

    Starbucks sucks!!

  270. deryik

    August 26, 2010 at 7:50 am

    starbucks is everywhere in istanbul and actually all of Turkey, where we have a very traditional coffee culture of our own. normally turkish coffee is boiled very slowly and consumed slowly, we do the coffee-cup fortune-telling. plus, we serve coffee with delights and a glass of water, etc etc. it's one big ritual. so, coffee with cream or ice coffee was a totally new concept.

    so, because of all these contradicting points, i was doubtful if starbucks would ever make it here. but young people are open to new experiences and starbucks made a clever move to include turkish coffee in their menu. although theirs is horrible, it's still there. it's like mcdonalds getting so huge here, where we have 35 different local meatball dishes and people still enjoy to chew that plastic thing.

    no worries: starbucks cannot ruin any tradition unless you allow it. it serves a different purpose. i havent met a single italian who would trade off their espresso pleasure with anything, so starbucks cannot and actually, would not, fight a tradition.

  271. Valeriaa

    August 26, 2010 at 7:58 am

    Yes, definetely italians don't sit to drink coffee, I hate if I have to sit for an espresso (espresso=express, that's the meaning). I'm totally into the italian caffe' culture and I wouldn't change it for anything else and, as far as my experience, Starbucks espresso is a shit (I had it in USA, Australia, NZ, Thailand, Spain, etc etc. and it was always the same shit).
    BUT Starbucks could be good in Italy too for many other reasons and drinks and foods, so why not Starbucks in Italy? We have MacDonalds and we survived it (but I cannot imagine KFC or Dunkin Donuts here).

  272. LadyLindy

    August 26, 2010 at 8:21 am

    I'm Italian and, even when we order a take-away espresso, we know it IS espresso! Starbucks is NOT in our Italian planet :)

  273. Catherine

    August 26, 2010 at 8:42 am

    I prefer Starbucks in London and NY.
    Italy is a best place to have a great little cafe (but not starbucks)…

  274. Anonymous

    August 26, 2010 at 8:52 am

    Personally, I think espresso "to go" in Italy is an utterly lame & idiotic idea. A person will still be standing regardless of whether they do it the old school way or walk maybe 20 yards up the street with disposable paper & plastic mini cups that create a waste problem.

    There's enough garbage, crap & throw-away (of course it never goes away) consumer culture in the world. Why add to it?

    This is moving in the wrong direction, we need a return to elegance.

    All in all a bad move.

  275. elena

    August 26, 2010 at 8:56 am

    Please, please no Starbucks anywhere in Italy. When Starbucks arrived in Zurich (about 10 years ago) it was truly sad. For the two years I lived there, I never drank coffee out of a paper cup: it was an experience to be savored, whether standing up (as in Italy with espresso) or sitting down.

    It's about taking the time to not be on the run. (Many Americans still don't get that)

  276. Dave LeBlanc

    August 26, 2010 at 9:05 am

    What I think about Starbuck, here in Houston, TX, is irrelevant. What the customers in Italy think is what counts

  277. Interior Monkey

    August 26, 2010 at 9:20 am

    Starbucks started as way of offering the intimate, local coffee shop experience to a wide audience, but now it's turned into a corporate monster, trying to run the real local coffee shops out of business. American consumers have gotten used to faster service at Starbucks & don't support local businesses like we should. I opened a small coffee shop 2 years ago & went out of business because we couldn't keep up with the chains. Hopefully Italian consumers will be smarter and hold on to their authentic coffee culture!

  278. Kaira Klueber

    August 26, 2010 at 9:21 am

    I lived in Italy for a period of time, and one of the things that makes Italy so uniquely fantastic is it's ability to transport you to a different place and time. They don't apologize for what/who they are, and like things as they are. That is precisely why I loved living in Rome! You have a true feeling of being in a foreign country where they did things different than in the United States. After all, is that's what so fabulous about traveling the world?

  279. javipop

    August 26, 2010 at 9:25 am

    Starbucks is just for lazy tourists who don´t give a damn about cultural issues…

  280. giorgia

    August 26, 2010 at 9:34 am

    It's just that "il caffè" must stay in a small, thick ceramic cup, nowhere else!

  281. Anonymous

    August 26, 2010 at 9:40 am

    please, no.
    actually, come to think of it, i don't like starbucks anywhere. newsflash: it is not good coffee.

  282. Anonymous

    August 26, 2010 at 9:50 am

    I live in Argentina and let me tell you that we used to have the same traditions over coffee as italians. Last year a Starbucks fanchise opened and spread all around Buenos Aires. what happened? nothing at all, people still sit and have coffee but instead of using traditional coffee shops they use Starbucks. Nothing to Go.

  283. Anonymous

    August 26, 2010 at 10:02 am

    In Milan there is a sort of Starbucks..
    It's the same thing but the name is Arnold's Coffee..
    You will be surprised of how much it resembles to Starbucks!

    Another place is California Bakery.. but that's another story…;-))
    Italians love Sturbucks!!!!

  284. Best of Beehive

    August 26, 2010 at 10:19 am

    I think the coffee culture is so strong in Italy that there is room for both. Sometimes you want a coffee on the go, other times you want to sit in a cafe and drink while you read the paper.

  285. Sarah Eagle

    August 26, 2010 at 10:23 am

    I lived abroad in Italy (Padova) for a while and while I simply loved the action of going to the local coffee shop, standing at the bar and downing an espresso, cappuccino, etc, its really not relaxing, its an experience programmed to get you revved up for the rest of your day.

    However, I also love the American fashion of grabbing your coffee on the run – in some ways it becomes a similar experience – getting you pumped and ready for the day

  286. Cyclo2000

    August 26, 2010 at 10:24 am

    I am unable to comprehend coffe drinking as an acceptable pastime for a gentleman. In my experience, there is nearly always a bar to hand in which strong drink is served – the consumption of which perforce requires the action of sitting, often of talking and always of smiling. Coffee drinkers appear to exhibit the reaction to the above during consumption, walking, mute desperation and scowling.

  287. Nicole

    August 26, 2010 at 10:27 am

    Well, they'd certainly need to change their coffee lingo to Italian concepts that actually make sense in Italian…but I think that if the French fell to it, anyone can. You make a good point–Italians drink their coffee very quickly at the bar…but to me, that is all the more reason not to take it to go.

  288. reid.damnit

    August 26, 2010 at 10:27 am

    No to Starbucks period!

  289. Anonymous

    August 26, 2010 at 10:29 am

    I wonder how many people actually order Starbucks coffee in a European manner? Yes, Starbucks is known for its Mocha frappuccino and Caramel Macchiato, but did you know that you can request a simple shot of expresso or have your favorite coffee beans prepared with a french press? What I am getting at, is that starbucks is not the end of tradition and culture.
    Starbucks is a smart corporation, they are going to taylor their stores to fit the Italian lifestyle while still offering an Americanized version of coffee that some Italians may be interested in. Those not at all interested in what Starbucks has to offer, may continue to seek the comfort of that same delightful caffe they have been stopping by for years before heading off to work.
    In a nut shell, starbucks in Italy is not going to force a new way of life for Italians, it is just going to offer them something new, interesting, and supprisingly refreshing.

  290. Anonymous

    August 26, 2010 at 11:16 am

    "…the tiny espresso cups only last about one city block before it's empty…"

    Sorry to bring it to you but you just DON´T EAT OR DRINK in the street, so it's irrelevant whether they last one block or 100 miles)

    (How many of the fine Italian gentlemen you have photographed were holding an ugly paper cup? Probably NONE)

    I thought that in your endless quest for style you had already figured this out!

  291. Anonymous

    August 26, 2010 at 11:22 am


    "… Suggesting that there is a right or better way is called snobbery (and coffee snobs are the worst)"

    Honey, this blog is called The Sartorialist, and people here discuss topics such as the appropriate length of pajamas shirts.

    I found your comment about snobbery amusing :-)

  292. Fumaparei

    August 26, 2010 at 11:34 am

    Starbucks is like McDonald…just an example they use the same additives like E621. So, I hope italians won't change their good habits…infact McDonald's is just for tourists and teenagers here.
    Live global, eat local!

  293. Fumaparei

    August 26, 2010 at 11:41 am

    Starbucks is like McDonald…just an example they use the same additives like E621. So, I hope italians won't change their good habits…infact McDonald's is just for tourists and teenagers here.
    Live global, eat local!

  294. Catherine

    August 26, 2010 at 11:51 am

    I'm surprised that in Italy there would be any need for a "to go" cup of coffee, since Italians stand at a bar and drink their espresso or morning cappuccino in about five minutes flat, having a quick conversation with the cafe owner.

    When I lived, for a brief time, in Rome, I drank espresso every day, and a cappuccino for breakfast, always stopping on the way to someplace else, and I never felt the need for a "to go" cup because the espresso was in itself so quick to drink. I think this is a sad change, because it is simply a change for tourists who are clearly not even trying to understand this very ubiquitous part of Italian, or at least Italian urban, life.

    Plus it is simply fun to stop at a new little cafe every morning, comparing quality of drinks and pastries. It's an experience you don't get if you turn every corner and see another Starbucks. Hopefully, because so much of Starbucks is a cheap imitation of Italian coffee, Italians will simply not buy what they're selling.

  295. Jeremy

    August 26, 2010 at 11:51 am

    Starbucks didn't invent the paper cup, though in America, Starbucks has branded the experience.. but it certainly doesn't mean they do it best. Besides, they are moving away from quality towards easy mass consumption with automatic machines and instant coffee. Also, the quality is absolutely terrible. The company failed in Australia because they it didn't understand the cafe culture, I can only hope that Italy will defeat it as well.

    Starbucks makes dark, milky coffee— French style. Italians generally roast the bean much less to bring out the natural qualities of the bean. Starbucks buys cheap beans, roasts them off-site and burns the outside to hide the flavor. I hope Italians don't buy into that.

    Now, if they will only open H&M in my area so I can FINALLY buy a nice suit. Oh, and a Pay-Less Shoes so I can but some nice dress shoes.

  296. Anonymous

    August 26, 2010 at 11:57 am

    I wouldn't say that Starbucks has succeeded in France, since a large percentage of stores opened eventually closed. However, I also wouldn't say that a coffee in France is the best tasting or even high quality. They still use large corporations to deliver the coffee, the tables, the adverts and of course the profit margins.

  297. Anonymous

    August 26, 2010 at 12:04 pm

    I go to other countries to escape America, not see more of it. Opposed. Strongly.

  298. Anonymous

    August 26, 2010 at 12:17 pm

    I'm a Starbucks customer abroad, but I would never go there for a coffee or a cappuccino in Italy!

    Beside everything about the italian-coffee-culture, no one mentioned a very important thing: a perfectly customized espresso (caf-decaf-with/no foam-hot/cold macchiato -in big cup, long/short/ double – in a glass cup with cream etc etc no price added)+ croissant = 2Euros!

    And the taste, for my Italian mouth, is exactly what I look for when I ask for a cappuccino, slightly different from a barman to another: when you get the good one you will have a little moment of paradise for breakfast!


  299. Anonymous

    August 26, 2010 at 1:56 pm

    Well it would be a good thing, even though they (italians) drink it considerably fast they still spend sometime chatting standing in the bar , now they could take the coffee and get out of the way… most bar are really crowded right after lunch. :P

  300. Christine

    August 26, 2010 at 2:25 pm

    Since we here in Finland don't really have that great coffee, I wouldn't see no harm in having Starbucks come over here, but in Italy? Hell no, why would people who have daily access to Lavazza even consider this! Mamma mia.

  301. Anne Barber

    August 26, 2010 at 2:44 pm

    Eh, who cares. If people will buy it, then it will exist. Love those jadeite cake plates in the background of the last picture!

    I have a suggestion for you, which is to use reCAPTCHA for comment moderation. You get a lot of traffic on this site, and your visitors could contribute to digitally archiving old documents this way. It's a project going on between the makers of CAPTCHA and the New York Times. :)

  302. Anonymous

    August 26, 2010 at 2:46 pm

    I sure hope Italy can withstand Starbucks invasion. Starbucks opened couple of years ago downtown Vienna across from the Hotel Sacher and I just found it sad. There is no need to globalize everything.

  303. Anonymous

    August 26, 2010 at 3:15 pm

    Actually, as long as i remember, from years ago, "caffe da portare via" always existed…

    I have been living in Italy for a long while and even if things are changing (like new kinds of coffee, more "american" style are available now – among the american way of wasting 2 hours in a coffee shop while working on a laptop)it always been possible to have a coffee to go..

    One thing important, having a caffe in Italy is more then just drinking it, it is more about the atmosphere and the small talks among locals…

    Starbuck can't bring that out of Italy, as it never been able to create the social culture of café in America…

    Daniel, from Montreal

  304. BIGMANlittleWORLD

    August 26, 2010 at 3:53 pm

    I enjoy the idea of Starbucks in other countries. I like the little coffee shops, but when you are in a country where there isn't a chain you end up sharing that local little place with tourists like yourself. So,,,add a Starbucks and the tourist just looking for coffee will go there, leaving me more space to enjoy the little local space.

  305. marimbo

    August 26, 2010 at 4:00 pm

    Oh please, can't we send back all your MacDo, KFC and BurgerKing? they all suck!!! greetings from tasteful Italy, no need of american food here: in case, turkish kebaps are fresher, tastier and cheaper.

  306. Anonymous

    August 26, 2010 at 4:16 pm

    It's always interesting when people weigh in on a cultural icon, like Starbucks. It is North American and it is popular, but it doesn't mean the death of other cultures does it?

  307. Anonymous

    August 26, 2010 at 4:17 pm

    Rifrullo in San Niccolo florence the espresso is no joke, its good..

  308. Anonymous

    August 26, 2010 at 4:54 pm

    I can't hate on Starbucks. They just gave my friend a job after she's been unemployed for a year. With full medical benefits. I don't have the fortune of being able to take trips to Europe but I do travel to Latin America frequently, particularly Mexico, and Starbucks is a welcome sight. With plenty of locals enjoying as well.

  309. Marijn from Amsterdam

    August 26, 2010 at 5:35 pm

    Starbucks in Italy is cursing in the church.
    Their coffee is really not that good, way overpriced, in way too large buckets, it's just wrong on so many levels…
    Like bringing Chicken Parmigiano into the Italian cuisine….
    Or the Jersey shore kids in Forte dei Marmi…
    And I'm not even from Italy.

  310. Fernando

    August 26, 2010 at 6:02 pm

    what brand is the bracelet is he/she wearing?

  311. Anonymous

    August 26, 2010 at 7:19 pm

    my first trip to italy, i asked for coffee to go and the the barista looked at me like i was from mars . . no, just america.

    since then, i have become a big fan of the "stand at the bar and enjoy your espresso" culture that i learned there. i have adopted it here in the US. food and drink are a sacred part of life in italy. it seems a travesty to do these things on-the-fly. i try to slow it down here in the states as well.

    multi-tasking: thumbs down
    enjoying the moment: thumbs up

  312. Anonymous

    August 26, 2010 at 7:20 pm

    :( i really hope not. they already have the mcdonalds cafe isnt that enough

  313. Anonymous

    August 26, 2010 at 7:27 pm

    Starbucks is rubbish! Too much milk and not enough flavor for me. When I travel around the world I use to find the best little boutique coffee bars. But then maybe i'm a bit of a coffee snob…

  314. Joyce

    August 26, 2010 at 7:41 pm

    As a reminder to those bemoaning Starbucks in Italy because it would dull the cultural flavor of their visits: Other countries don't exist to cater to the vacations of pretentious Americans. Statements like "When I travel, I like to see difference" sound so… petty. Or even more strange, comments about how a gentleman sipping a Starbucks wouldn't make for as elegant a picture. Who chooses their beverages that way?!

    I've also seen how American chains in foreign countries can actually produce very interesting hybrids. And a country's culture is always evolving. For example, American culture in the 1950s was VERY different than American culture this past decade. Good, bad? Hard to say. Still American?

    Very much so.

  315. MeRiaN

    August 26, 2010 at 7:47 pm

    Italy has the same traditions of Portugal regarding the coffee. People drink around 4 expressos/day in little cups, standing at the bar.

    Like Italy, Portugal also failed to Starbucks because there is no market for it.

    However, young people are ever more travelled and that will probably influence this type of markets in a couple of years.

    Personally, I don't drink expressos and the only way I started drinking coffee was by taking cappuccinos "to go" in Sydney where I live now!

    Just LOVE IT!

  316. Anonymous

    August 26, 2010 at 7:51 pm

    Starbucks in Italy?! Please never, never, never! That would be a crime!

  317. Anonymous

    August 26, 2010 at 9:29 pm

    Just returned to states after six years in Milano – COMPLETELY different coffee culture, c'mon. I'll never forget the afternoon we went looking for a piano with a friend who HAD to stop for a quick afternoon espresso, as they do. Order it, down it and go – ready for the afternoon.

  318. maria

    August 26, 2010 at 9:38 pm

    Ahhhhhh…. sorry but coffee/espresso to go is so NOT Italian, really not the best thing they could get from U.S.A. Hope Starbuck's doesn't make it there as Italians have one of the best coffees in the world.

  319. Sandie

    August 26, 2010 at 10:54 pm

    I think for an espresso it's a waste of a disposable cup. It must save you barely 1 minute to take it away… Might as well drink it at the counter. Starbucks has had to close many of their shops in Sydney last year, which was deeply satisfying! They do s&#t coffee!

  320. Anonymous

    August 26, 2010 at 11:49 pm

    I would also have to say that the lifestyle is so different in Italy. Portions in food and coffee is smaller because we don't really need as much as we consume. God forbid they serve venti frappuccino's with gobs of whipped cream in Milan or Florence. No changes, please.

  321. Rhofy Evaldez

    August 26, 2010 at 11:54 pm

    It's different lifestyles and cultures and how we should have our coffee and whether we should time our time with it our not.

    On the business side, it would definitely spark a lot of interest :)

  322. Enid

    August 26, 2010 at 11:55 pm

    The New York Times recently did an article on new coffee bars emerging in the city that duplicate the feeling of Italian expresso bars. It seems that while Europeans are moving towards Starbucks, Americans are inching away.

  323. Anonymous

    August 27, 2010 at 1:21 am

    OMG this is so offensive! When I lived in Italy all the negative attitudes towards Americans were summed up in Starbucks. It's infantalised (an adult drink in a form children would like), it's grotesquely decadent (a Starbucks coffee has enough calories for a while meal), it's disposable and wasteful, and it values a brand above quality.

    Please, I know Starbucks is better than the awful filter coffee you Americans would drink otherwise, but you can't even begin to compare it to real Italian coffee.

  324. Rob

    August 27, 2010 at 3:10 am

    I don't think they'll make it.

    Melbourne (Australia) has a very strong Italian influenced coffee culture, and Starbucks has really struggled here – although they have gone better in places like Sydney that don't have those same historic influences.

    PS After spending some time in Manhattan earlier in the year, I can't understand why any of the world would be falling for American Coffee culture – big buckets of horrible, weak coffee – it's only redeeming feature being that it was warming as I walked around in snowy weather!

  325. Anonymous

    August 27, 2010 at 3:57 am

    It is really a shame, just to talk about drinking coffee from paper cubs! The italian coffee culture is great, getting your perfect espresso or cappucino fast, stand in one of the bars, talking for some minutes and leaving. Take your time for what you do! Everything "to go" is wrong smoking while walking as same as drinking while walking!

  326. clauderizzolo

    August 27, 2010 at 4:52 am

    I live in Milan and I'm waiting to see a Starbucks in Italy!! What's the problem with that?? I think that Starbucks and traditional coffee shops could co-exist without so many problems!

  327. onehorsepower

    August 27, 2010 at 5:01 am

    i agree, nice bracelet.

  328. Valentina

    August 27, 2010 at 5:12 am

    I am Italian living abroad, I don't see any problem with Italian bars and Starbucks shops living together.

    They offer 2 completely different experiences.

    If you don't have much time but still desire a drop of daily social life go get yourself a good creamy expresso and a quick chat with the barista and usual clients (usually about soccer), it's a tradition.

    If you have more time to relax on a couch and feel like having a bucket of anything warm and tasty then go to Starbucks.

    Options are never a bad thing.

    But surely the flavour of an 'expresso' coffee cannot be compared with anything that Starbucks sells :)

  329. Valentina

    August 27, 2010 at 5:13 am

    I am Italian living abroad, I don't see any problem with Italian bars and Starbucks shops living together.

    They offer 2 completely different experiences.

    If you don't have much time but still desire a drop of daily social life go get yourself a good expresso and a quick chat with the barista and usual clients (usually about soccer), it's a tradition.

    If you have more time to relax on a couch and feel like having a bucket of anything warm and tasty then go to Starbucks.

    Options are never a bad thing.

    But surely the flavour of an 'expresso' coffee cannot be compared with anything in Starbucks :)

  330. Anonymous

    August 27, 2010 at 5:40 am

    it is so nice to travel around the globe and visit a place that is unique and untouched by americanization and (or) globalization! i so love to come to italy and enjoy the real coffee they offer there! i have never tasted better espresso then there! and that is part of the culture they should offer to turists: no to offer them whatever they also have at home. i live across the sea, in craotia and starbucks has just gave up on the idea of opening coffee shop in here for the culuture we have in drinking espresso for hours in your fav bar ;)

  331. leguidedelashoppeuse

    August 27, 2010 at 6:44 am

    I live in Italy !! I speak also a little french, and I have to say ALL my friends WANT starbucks to be in Italy !!!! its ewerywhere: france, germany, UK…& in italy not ! pff…

    ps= i love your pictures, I also like Garance´s blog, and I would like you to visit my blog ( its a french fashion blog I have created



    ps= (im fifteen)


  332. Anonymous

    August 27, 2010 at 6:47 am

    I'm so glad there's no place in Italy like Starbucks, especially no American coffee.
    Let's be clear, I'm totally in love with the States and I'd move from Milan to NY tomorrow, but American coffee it's just dirty water that taste owful…

  333. Anonymous

    August 27, 2010 at 6:55 am

    I've been living in Milan for more than twenty years now. I'm Italian and I can assure than b…..s…t like Starbucks in Milan can work. Just the new thing attract people. Personally I hope that Starbucks will never make its appearance in Milan.
    We're in Italy for-God-sake! It's like Pizza Hut would open here! Just silly!!

  334. Alecia Stevens

    August 27, 2010 at 7:06 am

    Basta! Leave Italy alone. I don't go to Italy for Sarbucks. I go to Italy for the Italian way of life…la dolce vita.

  335. Anonymous

    August 27, 2010 at 7:45 am

    The italians are too traditional and have too much innate good taste to accept the overheated, over-milky rather vile offerings from the likes of Starbucks. Italians understand how to make coffee. It is an art. Starbucks just scald everything with very hot milk. No cappuccino after 10am? Try telling that to Starbucks customers! If they do invade it is truly a black day for authentic cuisine…

  336. araceli

    August 27, 2010 at 7:49 am

    I am from Barcelona and visited Milan last year. We started walking that area and were very hungry and there were no other restaurants open. We found Bianco Latte. We had dinner there it's sooo good!!!i really love this place!

  337. Anonymous

    August 27, 2010 at 8:01 am

    Florence lives on tourists (frequent visitor there), so coffee to go there doesn't surprise me. That said, no one here seems to have mentioned (besides the Australians, for their market), that Starbucks has been closing outlets like crazy in recent years. They closed something like 800 or 900 (underperforming) outlets in 2008 and 2009 (mostly in the US; some in Canada). I don't know the financial position of the company now, and in fairness, they did continue opening some new outlets in those years, but… I don't know. I live in Canada and there is a Starbucks opposite my office tower. Many people go there and I can't understand why. But then again, North American coffee in general is pretty terrible.

    But on the topic of food "brands," I remember being in Rome as a student and running into a lovely American girl. I was incredibly puzzled when she told me with excitement that she had found a Dunk!n Donuts in the train station. She wanted to take me there! WHY would you want to eat "chain food" when in Italy? ACK! I have the same thought re. Starbucks in Florence. When in Florence I'm there to study the art and enjoy what I can of Italian food culture. Real espresso at a bar is irreplaceable.

  338. Lauren

    August 27, 2010 at 8:17 am

    Italians don't do "to-go" drinks. You can usually spot the tourists by the bottles of water and coke they carry. I hope this never changes.

  339. Dan

    August 27, 2010 at 8:30 am

    If people want coffee to go they should carry a portable mug. Mine has an effective seal which means that it carries spill free in any bag. It sometimes takes me a whole day to drink one coffee and my thermos mug keeps it warm from morning till night!

  340. Laurent

    August 27, 2010 at 9:09 am

    Allow me to summarise the majority of comments:STARBUCKS is Scifosso! NASTY.

  341. Shoshana

    August 27, 2010 at 10:14 am

    As long as they don't shut down other coffee businesses (which they usually do), I'm fine with it.
    On the other hand, I think it's wasteful to have a paper cup and plastic lid for an espresso when it takes 5 minutes to drink.
    Why not sit down/stand up, enjoy your luxury, use the restaurant's cup, and not impact the environment?

  342. Anonymous

    August 27, 2010 at 11:18 am

    Starbucks coffee is yuck and characterless – most of its slavish fans appear to drink more milk than coffee.
    I hope that Italy continues to hold off from this slavish homogeneity.
    Do we really want the whole globe to be the same everywhere?
    Diversity rocks.

  343. Victoria @ Hibiscus Bloem

    August 27, 2010 at 11:27 am

    I live in the Netherlands, where Starbucks has only existed at Amsterdam Schipol airport until very recently. Now there are another two or three I believe but only at main train station hubs. Not sure why more haven't opened here. The dutch do like to sit and have their coffee in cafe's but its by no means the same as in Italy or France. I love a coffee to go coffee and would definitely stop by regularly here, but if I were living in Italy again there's no way I would. The whole Italian coffee style is by far the best way to drink coffee, standing at the same little bar chatting to the bartender.

  344. Anonymous

    August 27, 2010 at 1:25 pm

    I dont think Starbucks is going to be sucessful in Italy. In Portugal they tried opening places in Lisbon and it didnt work out. People are knd of faithful to their local coffee place in most neighbourhoods in Portugal, Spain and Italy. I cant see it working…

    Although, istn it a bit hypocritical to dread the opening of starbucks in Italy when, lets face it, we have all ordered a caramel frapuccino at some point..?!

  345. Lesser Gonzalez

    August 27, 2010 at 2:34 pm

    This is a globalization issue and the idea of the same aggressive franchises setting up shop all over the world is a frightening one. We're not seeing the bigger picture, how this could lead to a completely homogenized globe. I am disgusted when I see Americans huddled inside a Starbucks when there's a local option right near by. What happened to celebrating our differences? Working towards a cosmopolitan lifestyle means diversifying your taste. A franchise ensures that a product will taste the same at any location, that's dependability. It's also bland, boring, lifeless, and the complete antithesis to chance, excitement, and discovery. In a sense, this is about being afraid to live.

  346. Monica

    August 27, 2010 at 3:26 pm

    In my italian class my professor stresses the recent counteractions taken to make sure starbucks never invades italy. No sight of starbucks in the near future is what italians protest

  347. Anonymous

    August 27, 2010 at 3:29 pm

    I nearly wept when Vienna–the capital of kaffeehaus culture–fell to Starbucks. I feel the same way about Italy.

  348. Penelope

    August 27, 2010 at 4:26 pm

    OH NO!!! That would be terrible, let's hope that Italy's coffee tradition is strong enough to avoid that from happening.

  349. Anonymous

    August 27, 2010 at 4:37 pm

    I think it's terrible, what a waste of resources to make so many of those paper cups!

  350. Roberto

    August 27, 2010 at 5:08 pm

    Sorry but I disagree with you about the fact than italian's bars would never offer coffee "to go".
    I'm Italian, I come from Porto Sant'Elpidio a small city on the Adriatic cost, in the centre of Italy. In all bars you can ask for an espresso "da asporto" and you get a tipical italian espresso in a tiny espresso cup. Usually Italian people buy a tiny cup when they have to bring espresso to someone at work or just for enjoying coffee in a better place (such as a beach or a park). So I don't find anything strange in a bar such as "Bianco Latte".
    It will be strange when they serve American coffee!!! ;-)

  351. Marteco

    August 27, 2010 at 6:21 pm

    when starbucks opened in lisbon last year, the discussion was the same.
    SB opened in 2 of the most turistical places in Lisbon, so it was not aimed at portuguese ppl, and later opened in a huge mall.
    no one stopped drinking espresso because of's just a different thing…and you don't want to wait 5 minutes to get your coffee at 8.30 am (at least i don't…)

  352. Style Odyssey

    August 27, 2010 at 6:28 pm

    the horror! i'm clearly not a starbucks fan. coffee-to-go is fine by me, just….please, italy- no starbucks.

  353. colony13stars

    August 27, 2010 at 8:11 pm

    No. No. No.

  354. Kristina

    August 27, 2010 at 8:18 pm

    No, no, no!!! As a daily Starbucks customer but also married to an Italian I must say "no!".

    Here in the U.S. I drink only espresso but I do go to Starbucks for it. But in Italy you have do as the Italians do–go in, order "un caffe", drink it, and go. No dilly dallying around and no to go cups.

  355. Anonymous

    August 27, 2010 at 9:16 pm

    Hear, hear! Taylor. I concur, leave Italy alone. Although I like to think that the Italians wouldn't stand for it. After all "Why have hamburger, when you have steak at home?"

  356. María

    August 27, 2010 at 11:00 pm

    I think that tourist would appreciate a couple of Starbucks around Italy but, I'm sorry, that coffee is horrible!
    Italian coffee is delicious.
    And the size…it's fine. Starbucks coffees are bigger because they don't have all the caffeine that Italian coffee has.
    When you ask for an 'Americano' in Italia and Spain it is, like we call it in Spain, 'agua chirla', like dirty water, because it is the second time that u use that coffee to make a cup.


  357. Anonymous

    August 28, 2010 at 1:35 am

    ORRORE!!!!! if it sells it will only be the youngest of the Italian teenagers because no self-respecting Italian would go to Starbucks in Italy. Now in while in the US well that's another story … it's part of the culture!

  358. Laurie

    August 28, 2010 at 1:41 am

    A "to-go" cup within range of Santa Maria Novella…never! ha!

  359. Anonymous

    August 28, 2010 at 2:28 am

    The earth doesn't need more paper cups in the landfill just for the convenience of walking 2 blocks with coffee. Starbucks encourages people to use them even when sitting down and drinking in their stores. The ones in my area only have about 6 ceramic cups in stock and by default put orders in to-go cups, not even offering the other option.
    To encourage people to bring their own mugs, they could charge 50 cents extra for paper cups. Staff report they throw out garbage bags and bags of them every day. Bad idea for Italy to move in that direction.

  360. Anonymous

    August 28, 2010 at 7:02 am

    It would make the same end that McD did: tens of new opening the first year, tens of definitive closing the next. It will survive in the big cities for tourists like McD. I remember when McD opened 4 or 5 shops in Venice: after a couple of year just one survived for "touch 'n go" tourists with no taste and culture to have italian food.
    When I'm in London or Paris, or even NYC, I'd rather choose some less "massive franchising" coffee shops with better coffee (because, for an italian, starbucks tastes really bad).
    Anyway if you miss US muffins and burgers with a flair in Milan, just go to California Bakery, pretty but expensive.


  361. Andrew V.

    August 28, 2010 at 8:23 am

    Well, personally-and I think many people share a similar feeling-, I like traditional (in a non-touristic manner) hangouts which actually reflects the identity of a town or place. Thus, when globalized pictures jump in the scenery they seem more like ''invades''. Nevertheless, this is the 21st century and I am convinced that such circumstances are inevitable, so I'd rather observe them as a ''new-tradition'', more globalized and multicultural this time. As long the old tradition is not extinct rather than partially neglected it's ok!

  362. Anonymous

    August 28, 2010 at 9:45 am

    Starbucks opened a POS a few years ago in Rome and after a while closed its doors(I can't remember the exact location, but it was set in a central spot, close to a McD).
    I think the point is that when abroad Italians agree in spending a higher amount of money in something-they-call-coffee-but-it-ins't-really-un caffé, but not on a daily basis in their (my) Country, where – even in the smallest place – you can have a tasty cappuccino "al banco" for something like 1,20 Euro and the same "da portar via" (to take away) for some cents more. Not to mention that in case your office is close to a Caffé you can have caffé-cappuccino-juice-aperitivo-whatever, directly delivered to your desk and served in pottery (to bring back, of course).

  363. {lovely little things}

    August 28, 2010 at 2:21 pm

    NOO! Not Italy, everywhere else maybe but Italy is the queen of coffee…Starbucks will ruin her!

  364. Mari

    August 28, 2010 at 2:41 pm

    I say YES to Sturbucks in Italy! I love Italian coffee, but that's just so right about coexisting, one doesn't exclude the other!Come on, let's be open to new experiences! Plus Sturbucks is not only about coffe drinking, it's also about quite new concept of space for Italy,where you may sit and read,or use your pc,or simply chat with friends.. I vote yes!

  365. CrilovesJapan

    August 28, 2010 at 3:33 pm

    I'm italian and I think that some Sturbucks here and there wouldn't be a problem. The fact is that in most cities there are lots of bars and having something different like Starbucks would be kind of 'new'. And we wouldn't have to go to another country to taste all the delicious stuff that Starbucks offers ;). But not all italians think in this way and most of them are too attacched to our traditions.

  366. Anonymous

    August 28, 2010 at 3:39 pm

    I've been there! fantastic place!!

  367. Benigni

    August 28, 2010 at 7:27 pm

    I'm 18 and an Italian living in the US, for many of you, probably too young for my comments to have any importance but after spending 6 weeks in italy this summer and visiting that beautiful country again I kow I would be devastated to see the coffee culture fall into the Starbucks chain.

    Although I also saw the different coffee-to-go adS I saw many,many more people doing the 30-second espresso at the bar, which on its own is much too fun an experience to miss out on. I can't say it won't happen because Italy is at a stage where little by little its culture is slipping away and being lost to the bigger world that surrounds it but I do know that it would be a sad,sad thing to see starbucks appearing everywhere.

    (especially when Italian coffee is so GOOD!)

  368. AOS

    August 28, 2010 at 7:32 pm

    Wouldn't work in Italy unless the cafe is better than the expresso bars. Milanese do not walk and drink (don't want to ruin their expensive clothes).
    Btw love love Bianco Latte (best place for gelato

  369. Catherine

    August 28, 2010 at 8:45 pm

    Awhile ago in Adelaide, Australia the only Starbucks closed down. (Admittedly we are a fairly small 'town' compared to anywhere else in Australia, let alone Italy). At the time the media were trying to portray it as a forecast of things to come in the business world and the state of our economy. The Obudsman appeared on TV to reassure people. Barely hiding a smile he said: 'I think this is a case of bad coffee rather than economic decline.'

  370. Jaroq

    August 28, 2010 at 9:13 pm

    Why even Bother Travelling if You CAN’T Live without “it”!?
    - Something /Anything from “home” ???
    Ok -maybe- (…)
    ONE Starbuck or Mc.D or “whatever” – for the ‘locals’,
    the ones who can’t afford travelling the world.
    Otherwise Support the LOCAL “thing”!
    - And if You really need “to go” (!?) Bring Your Own Thermos Flask :D

  371. Andi, On Call RN

    August 29, 2010 at 5:09 am

    Starbucks anywhere sounds awesome to me. Its not like you'd be taking away the option for other types of coffee and you can still have sit down coffee at starbucks!

  372. iluvceleb

    August 29, 2010 at 5:35 am

    I like coffee especially mocha. I didn't know that in Italy, people stand at the bar to have an espresso. I think you have great photos of the place. I miss Starbucks…

  373. Charles

    August 29, 2010 at 8:12 am

    Certainly where I live, Torino if one Starbucks would open it would be a chic alternative to the traditional Bar's we have here. rather than overcoming the espresso it would simply coexist, we Italians will never give up their coffee culture on the whim of a monopoly. We already have Mcdonald's coffee, but it's simply for kids. Starbucks, in a sense will be merely be targeted towards young men and women in their 20's and 30's. they'll still have their espresso every morning before school and work, Starbuck's simply give us more options, I hardly think our bars will suffer from it.

  374. simplyolive

    August 29, 2010 at 9:44 am

    i vote 'no'.
    starbucks can't even compare!

  375. Valentina

    August 29, 2010 at 10:11 am

    I'm not against the "coffee-to-go" experience but: if you just stop for a moment and enjoy a real italian expresso, wouldn't it be better?
    As an italian I had never thought about how to make the perfect coffee but I recently saw on the net some videos about it (shooted somewhere in the USA), and I really understood how important this little cup full of black water it is for us. It's a ritual, it's courtesy. In a meeting, e.g., one of the first question is: "Would you like a coffee?". Coffee it's something can makes you feel confortable, like at home.

    So, Starbucks, learn how to do a good espresso and would be a pleasure to come and sit there =).


  376. Anonymous

    August 29, 2010 at 11:54 am

    Drinking coffee from a cardboard cup in Italy is about as vulgar as eating pizza with your hands. non si fa. It just isn't done.

  377. Anonymous

    August 29, 2010 at 11:59 am

    Forget about the Italian ritual of coffee. Who cares. It's a holdover from the Renaissance — just like everythign else in Italy.

    The point is that no ITALIAN (or foreigner living in Italy) in their right mind would pay Starbucks prices. Here in Italy you get an espresso for 0.90 euro. and it's 1.20 euro for a cappuccino.

    I'd laugh in your face if you wanted me to pay Starbucks prices for coffee as would everyone else.

    (And yeah, that 5.00$ Starbucks charges for a venti latte gives you 20 oz. of coffee, but no ITALIAN in their right mind would drink that much coffee in one sitting. It's crass.)

  378. Anonymous

    August 29, 2010 at 12:03 pm

    Anonymous said…
    "In Italy, you don't drink coffee with milk after ten o'clock in the morning. Lattes, Cappucinos etc are breakfast drinks."

    STOP SAYING THIS. This is a lie. You can drink cappuccino whenever the hell you please.

    And there's no such thing as a "latte" here in Italy. If you ask for a "latte" at the bar, they're going to give you a glass of milk.

    Stop talking about things you don't know anything about. Ugh.

  379. Anonymous

    August 29, 2010 at 12:15 pm

    i'm italian, I drink my coffee every morning and after lunch..i absolutely can't live without it! but i like starbucks coffee too..i agree with you saying that they're concepts completely different! so i'd love to have a Starbucks in my city, Bologna.. and many friends of mine think the same

  380. Needleforhire

    August 29, 2010 at 2:31 pm

    Oh this is interesting.

    I worked at Starbucks for just short of 17 years. When I was hired, in Chicago, in '93, it was so totally different than it is now. Back then, Starbucks really WAS better than everyplace else. Their coffee is what made me realize I didn't need sugar in my coffee. All the local, little, independent places that I was going to tended to have coffee that tasted absolutely awful.

    But now. Now, there are several, maybe more than I know, independent coffee places here that do their own roasting and everything. And now that I am dyeing yarn instead of making coffee for a living, I will probably never darken Starbucks doorstep again. There are just better options out there now. But I can't help but think that Starbucks helped spark the interest in better coffee.

    If I were to visit Italy, or any other country, Starbucks would be my last choice for coffee.

  381. Sarah, Milano

    August 29, 2010 at 4:35 pm

    It's about having the option. Starbucks doesn't do it for me but I've noticed an Arnold's Coffee is opening up just outside my office in Via Orefici by the Duomo. It's gotta be better than Starbucks??
    When I was living in London, if I wanted a caffeine buzz, I'd have an espresso. If I wanted to warm my gloved fingers in wintertime, I'd get an Americano to go!
    So now I'm glad I'll finally be able to leave my thermos at home come December, it takes up too much space in my statement bag ;)

  382. deca

    August 29, 2010 at 8:23 pm

    mmmmmhh i love it!!!
    good breakjob

  383. My Roman Apartment

    August 29, 2010 at 8:38 pm

    Ugh. I HATE this.

    Seriously, there is no word for commuter mug in Italian…and that's the way it should be. It's called a coffee break for a reason!

    Sidle up to the bar, order a coffee, and share a moment with your fellow man.

    I hate how we Americans have turned food into fuel.

    This trend is terrible for food quality, community and the planet.

  384. carrieitly

    August 29, 2010 at 9:30 pm

    I'd be thrilled, but I sincerely doubt it'll happen- anytime soon at least.

  385. Anonymous

    August 29, 2010 at 10:15 pm

    I think the fact of starbucks going there means the public has shown some type of interest in having them there. Im sure Sbucks will have to change their business plan to be more in line with the Italian culture, just as many other globalized giants do, coke for example. If they dont, and Italians dont like them they will fail end of story. But italians will not stop being relaxed and cool even if starbucks moves in… lol

  386. Anonymous

    August 29, 2010 at 11:31 pm

    Thankfully Starbucks has failed in every country that has a good coffee culture. Americans have a long way to go before they can appreciate good coffee whether it is to go, or to stay. Starbucks did not help their cause unfortunately. Extra grande lattes with syrup and cups of sloshy Joes, are not my cup of tea. Buenos Aires, Melbourne, Rome.. Starbucks will never work. The cream of a good cup of coffee is just as important as a well made trench coat.

  387. Anonymous

    August 30, 2010 at 2:00 am

    Nooooo. I was just sad to see this. This reminds me of another post you did a few months back, it was a before and after of a building when it was a great little boutique and is now a Subway (something along the lines). It's so frustrating that genuine and completely unique places are becoming so overtaken by Starbucks and other "to go" places. When I was in Italy the coffee experience was one of the highlights of the trip. I hope Italians won't stand for having such a part being taken away.

  388. Tasty Places

    August 30, 2010 at 2:45 am

    Hey just remember than Starbucks opened up everywhere in Australia then close up virtually all their outlets.

    Basically because Australia is one of the few espresso-led markets and we know enough about coffee to know Starbucks tastes awful…

    Italy may be a similar bad experience for Starbucks.

  389. E...

    August 30, 2010 at 4:08 am

    I live in Milan and I think that, with Chocolat, Biancolatte is one of the best bar in the centre of the city…

    PLease visit my blog:
    Perfavore visitate il mio blog:

  390. melissa

    August 30, 2010 at 5:26 am

    disgusting..i hate starbucks..horrid american coffee culture…as if it can compete with beautiful italian espresso!

  391. Anonymous

    August 30, 2010 at 7:42 am

    Starbucks doesnt work in France…they are actually closing down a good number of shops !

  392. Ines

    August 30, 2010 at 7:48 am

    The same I feel about it in Lisbon,Portugal – we have exactly the same over the counter in a rush expresso cofee drinking experience as in Italy, we even call a really short expresso (that exists!!) an "italiana" – if they open they will be empty, but they aren't!!! They are full of tourists (like they will be in Italy) and a few local people who enjoy the foreign experience (double plus the price!).

  393. john.c

    August 30, 2010 at 9:33 am

    Expresso's are supposed to be taken on the spot, the moment it is served, so there's no real point in making it "to-go"..

    But having said that, good "coffee to go" is an art in itself.. In Australia coffee culture has everything to do with style; good cafe's put a lot of pride in their coffee, and their customers recognise that..

    Scott next time your in Sydney or Melbourne visit Campos (syd) or Brother Baba Budan (melb), their coffee is an art, both in process and presentation.. for customers it's fashion to get their coffee there..

  394. Anonymous

    August 30, 2010 at 12:13 pm

    I´love the Bianco Latte concept. And they NOT trying to offer a American coffee culture to Italians!

  395. Anonymous

    August 30, 2010 at 12:22 pm

    NO WAY! Please let us eat and drink properly.
    Only Zoolander's friends love ORANGE MOCA FRAPPUCCINO!!

  396. COCO KATO

    August 30, 2010 at 12:48 pm

    I would say no! although I love your blog.
    I think sometimes people need to stop for a minute to have a just enjoy coffee at the bar?

  397. Kristina

    August 30, 2010 at 1:14 pm

    I live in Norway that Starbucks has yet to invade. It is so boring with identical bars and restaurants all over the world. We don't want to dress identically, do we? Same goes for coffee as far as I'm concerned.

  398. The Clever Pup

    August 30, 2010 at 1:30 pm

    This is horrible. I'm surprised it's even allowed. I agree to disagree.

    I've been to Germany a few times and I don't think I've seen a single person with a "to-go" coffee and they're the world's second biggest coffee consumers.

    Oh and Starbucks, by the way, Chai has milk. You don't have to add the the Latte. It's Indian, not Italian. This kind of thing drives me crazy.

  399. monikaki

    August 30, 2010 at 3:23 pm

    I am italian. I love coffe, black, hot, short and sweet.
    Standing at bar, in 3 minutes.
    Four or six times a day.
    In those little "black-coffe-hole" you can have a break, save the world, destroy a career and simply chit chat.
    But do not joke about it….. any human beeing loves Starbucks.
    The Frappuccino must be permanently exposed to MOMA.

  400. Anonymous

    August 30, 2010 at 3:49 pm

    It's not so much about the coffee, but about the principle. (Of ruining culture). I like Coca Cola, but Coca Cola vending machines in the middle of Venice is just not a good idea. 'Yeah, let's put some vending machines on Saint Mark's and hey, let's put some vending machines in the gondolas while we're at it.' 'Yeah, let's have some Nespresso bars in the middle of Turin. That should give us credibility…' 'Hey, what about putting a Starbucks in the Colosseum? We can charge whatever the heck we want!' Yee-haw!

  401. Anonymous

    August 30, 2010 at 5:33 pm

    Please do not advertise such a shame. Do not give this silly thing more importance than the thousands of beautiful things there are in Florence

  402. Silke Gerstenkorn

    August 30, 2010 at 5:39 pm

    Funny that they talk so much about Italian Coffee and there is not really such a thing, all coffee is coming from Brazil or elsewhere.

    Love your blog as usual!

  403. Anonymous

    August 30, 2010 at 9:16 pm

    Starbucks in Italy would denigrate the whole reason we
    all go to Italy. Why would one go to the most robust coffee drinking nation in the world to drink mediocre

  404. Monica from Hola!design

    August 30, 2010 at 11:17 pm

    I like Starbucks a lot ( I live in NY) but the best coffee I've ever had was in Rome. And when I go back to Italy, there's no way I'll be setting foot in a Starbucks. I loved the experience of having coffee standing at the bar. Perhaps Starbucks will try to do a authentic Italian bar? I don't think Italians will go, though.

  405. Anonymous

    August 30, 2010 at 11:28 pm

    starbucks is gross, it's always burnt.

    ALSO: if you want a mocha-frappa-chappa-lappa-crappa with cream, sugar, caramel, vanilla-chocolatte and whipped cream, then chances are you don't like coffee anyway. you just want a hot milkshake with coffee flavoring.

    if you can't drink a coffee black, it's not good coffee.

    you can put what you want in it, but if it's bad black, it's just BAD coffee.

    i'm guessing the overwhelming majority of people fall into the 'don't really like coffee' category.

  406. Valentina

    August 31, 2010 at 3:01 am

    Hello! I'm Valentina and I'm an Italian girl from Milan…I think that if a Starbucks is opened here it will never last. Here people enjoy just the espresso (and all the variation of it: macchiato, lungo, corto, ristretto). If you ask around only few people really apreciate american coffe or the stuff like starbucks! Some years ago here there was a CafeNero..It last only few month!

  407. Anonymous

    August 31, 2010 at 3:05 am

    Starbucks coffee is awful, no matter where you buy it. It's just a mediocre copy of coffee originally created and introduced for the Americans in America, and has spread overseas. It was actually inspired by the long-standing authentic coffee culture in Italy, so it's ironic that it's gone full circle. Starbucks' has evolved into a novelty drink with some dinky ra-ra additives such as flavorings etc. It shouldn't be confused with real coffee and coffee culture. Starbucks stores in Australia (as in other countries)are frequented by American tourists and by coffee 'naives'. In Melbourne it failed because we already had a thriving authentic coffee culture, so I think it will fail in Italy too.
    I think it's amazing though, generally, how naivity is preyed-upon by opportunists 'perceiving' gaps in a market. Viva la difference.
    Ciao, L. in Oz. xx

  408. Martina Marie Chloé

    August 31, 2010 at 8:48 am

    I'm Italian, but I've lived also in Paris for a period, and staying at the bar with 2 friends and espressos it's not the same thing than drink a huge and long coffee in the metro or while I'm going to work. In Paris the tradition it's pretty much stronger, but the two things cohexist perfectly! So… be brave and just accept Starbucks!!!

  409. JJ Scholl

    August 31, 2010 at 2:44 pm

    Coffee to go is inevitable and rational, though sitting (or standing) at a cafe is pure delight…as long as you have time. As for coffee to go in Italy – obviously we need a bespoke cupholder for scooters…which I'm working on for my collection. What a solution!

  410. Giulia

    August 31, 2010 at 3:23 pm

    No Starbucks in Italy. But Scott is correct…no one sits for espresso, people. You go in, stand at counter, gulp it down like a shot & basta. You leave.

  411. Maui Girl Swimwear

    August 31, 2010 at 3:48 pm

    For better or for worse, it's an inescapable reality: Starbucks convenience will win people over. Oh well.

  412. Anonymous

    August 31, 2010 at 5:45 pm

    Italians abroad drink starbuck's coffee for the same reason americans drink espresso in Italy: to enjoy the local culture. I would love to have a Starbuck in Milan but I surely wouldn't replace espresso with sturbucks coffee. It would be jsut a drink to drink when I want something different. We drink coffee in one gulp, standing at the bar, but the taste that remains in your mouth is "to-go"!


  413. Anonymous

    August 31, 2010 at 9:23 pm

    we don't need it, and I hope it will not survive.
    I don't like this american colture that tries to standardize everything, this is the death of traditions.
    Starbucks stands to coffe as pizz-o-matic machines stands to a pizza made in napoli.
    Starbuck, stay at home, you're not welcome.

  414. Anonymous

    August 31, 2010 at 11:00 pm

    Its hard to be not cynical, but Starbuck in Italy is more than a culture being transformed. Starbucks might of brought better coffee across the USA but like all the other food chains, we're stuck with the same end problem: more natural ressources used for paper, plastic,…. and more waste at the end. Recycling is not a solution since again it uses water, electricity, more materials,…. When we will start looking futher than our 'I want it now' impulse maybe the world will change. This comment is depressing I know but its reality.

  415. Anonymous

    September 1, 2010 at 12:13 am

    I have never understood why people like Starbucks coffee? It tastes burnt, it is weak as anything and it is always cold! It is so overrated.

    All the Starbucks that opened here in Australia have closed down. People who love coffee just don't like it.

    I have always found it interesting how a lot of Americans drink coffee and a lot of it but only drink percolated coffee and/or starbucks! Horrendous! To get a good cup of coffee in the US is impossible

  416. Alice

    September 1, 2010 at 1:32 am

    about the "american coffee" (drip) vs. espresso debate; in my opinion there isn't a superior option. they are different methods of extraction, each (when done properly) highlight different aspects of the coffee bean.
    people in the specialty coffee business are no longer looking to italy for inspiration and guidance. italy has become too complacent – it needs to move forward, although to-go coffee isn't going to cut it.
    and anyone serious about their coffee won't drink anything larger than about 8oz., and that drink shouldn't be more than 130-135 degrees. anything hotter will both scald the milk and alter the taste of the espresso. espresso alone should be consumed within 30 seconds of it being pulled, as espresso by nature is volatile and its taste will "die" soon after extraction. therefore, small drink + drinkable temperature = no need for to-go cups.

  417. Anonymous

    September 1, 2010 at 4:42 am

    I think Starbucks is terrible coffee. Maybe I'm a snob, but I don't want to drink the same coffee the world over when there's better coffee available, especially in Italy. Furthermore, I prefer 'couleru local' but with Starbucks ot's all the same.

  418. Stephanie D.

    September 1, 2010 at 6:24 am

    There are some starbucks shops in Germany now. I ordered a small cup of coffee and it was still giant.
    I don't quite understand why Americans need such huge portions of everything. Even here in Germany there are a lot of coffee shops that can compete with starbucks concerning the taste.
    BUT in Italy most coffee spacialties were invented. Italians buying coffee at starbucks would be like Germans buying sauerkraut at McDonald's.

  419. Anonymous

    September 1, 2010 at 7:26 am

    starbucks is the worst most acidic coffee around ..
    only a fool would drink it , not a caffe lover ..
    they tried it here too in grecia & they went down fast as did the other corporate frankenfood establishments ..
    some things are still sacred & caffe is one of them …
    starbucks will be closed in a few months , you can be sure ..
    standing or sitting , italian caffe is the best & only a numbskull or ininsipid moron without tastebuds would drink it ..what a joke ..
    & for anyone who is interested? the money they send to the war machine in israel is enough to boycott this disgusting & despicable company yer' research folks !

  420. Michele

    September 1, 2010 at 9:21 am

    For the italian common teste, Starbucks means "dirty water"!

  421. Marica

    September 1, 2010 at 10:50 am

    I live in Milan and I study and work here,I know for sure that my city is a running city! No one have time for nothing here, or they just say that. It's a fashion city and as it we run and need a cup of coffee to bring in office or to drink in the taxi.
    The fact is also, that close to the main universities as Cattolica and Statale we have Alfredo's that is the same of starbucks and it has a huge success. The reason is that the students love it and it's so fashion!also dsquared put starbucks coffee on runway.
    The young milanesi want Starbucks!!!because it's fast cool
    and super glamour and most of us had the lucky to travel and to know it and love it abroad.
    So I think that in Milan would be a great success just thinking of all the people that come for fashion weeks or the design week!

    I love your work!


  422. Sylvia

    September 1, 2010 at 10:52 am

    The same as we feel about Starbucks in any place…. GET RID OF IT… The only time when Starbucks is allowed is when you get out of the subway and you are on the way to the office…. you pick it up and go…. but to sit down and enjoy a coffee???? No… this must be classy beans and a classy joint in ANY city!

  423. Gallinavecchia

    September 1, 2010 at 1:25 pm

    Starbucks or similar coffee shops can start their business here (why not, after all we have MacDonalds already and we are happy with it) but they will always be hundreds miles away from the traditional Italian concept of "caffè al bar" (having a coffee at a bar). Italian coffee is always an espresso (we never call it espresso, just caffè) so, even if you ask for a caffè alto (longer coffee) it will always be extremely short, served in a tiny cup, to drink immediately standing at the bar counter, before it gets cold – therefore absolutely no need of the big paper cup to bring with you in the streets! ;)

    Your pictures are always stunning!
    Italian greetings

  424. Anonymous

    September 1, 2010 at 5:26 pm

    No, thank you. I feel the romantic parts of certain cultures should be embraced, and if Starbucks, or any kind of restaurant or coffee shop spreads over the face of the world, then local business' slowly get pushed out, and the uniqueness and beauty of a place can be slowly lost.

    Italy does coffee the way Italy should do coffee. If they change and stay local, so be it. But I don't want to visit someplace far from home, step off the plane or train, and feel like I'm right where I came from. I thought the point was to go somewhere new!

  425. Christian

    September 1, 2010 at 7:06 pm

    Italians don't use coffe to go because the are used to consume it standing at the bar desk in less than one minute, also because italian coffee measures like a small cup. In the Northern of Europe people spends a lot of time consuming long coffee at table and they find esier to drink it walking to save time: that's why we do not need coffee to go at all, but it can works for a cappuccino. In any case We do not want starbucks in Italy because we have very nice cafeterias.

  426. christian

    September 1, 2010 at 7:09 pm

    I saw, You just put un uopdate: yes, we do not need long time to drink a coffee…

  427. David

    September 1, 2010 at 9:56 pm

    Starbucks is just a McDonalds that sells coffee. Overpriced garbage. Not just Italy but the whole world would be better off without cheap plastic food and drinks. You really want Starbucks that bad? Is it really because of the coffee?

  428. Anonymous

    September 2, 2010 at 4:49 am

    Oh no!
    Starfucks in Italy?! NOOOOOOO….

  429. Colo

    September 2, 2010 at 5:31 am

    Spain didn´t fall to Starbucks. Maybe Madrid or Barcelona, as cosmopolitan bigger cities. Spaniards (not too many) go to Starbucks looking for foreign people, not coffee.:-)

  430. Beatrix Kiddo

    September 2, 2010 at 6:48 am

    the same I feel about starbucks at Portugal. We have such a great culture of coffee that starbucks is not necessary. but, on the other hand, it can have both options on a city. But I'll prefer the tradicional always, and it tastes better.

  431. Anonymous

    September 2, 2010 at 7:48 am

    I think this could work if instead of adopting the American coffee culture (ie. terrible tasting "italian" style coffee that burns your mouth and resembles nothing of a true espresso), the Australian coffee culture was adopted – that is coffee to go, but still using the same traditional italian principles that goes into coffee, from latte to cappucino, with an emphasis on the taste and quality, not the quantity that you can fit in a paper cup.

  432. Martina

    September 2, 2010 at 3:00 pm

    I'm coffee addicted :) Can't imagine my morning, lunch and also evening when I came home and finally relaxing without cup of coffee… I like to make my coffee, but the life is hectic and I haven't still time for that… Yea… sure maybe you think that countries without Starbucks, with small coffee shops are so nice and romantic… but try to live here… Everytime I need a coffee those 'romatic coffee shops' are far far away. I used to live in London, just returned from US … and I MISS Starbucks so much. Hope it'll come soon also to my country. And PS you are right, I was surprised by it but Italians stand while they drink a coffee. I noticed it during my visit of Italy too …

  433. Anonymous

    September 3, 2010 at 2:03 am

    If most starbucks have closed down in Melbourne surely they won't work in Italy

  434. Anonymous

    September 3, 2010 at 4:18 am

    In Italy we have Mc Donald's, people go to Mc Donald's but continue to prefer PIZZA…so we'll have Starbucks, we'll go to Starbucks but we'll continue to prefer the real coffee…un caffè macchiato caldo grazie!

  435. Anonymous

    September 3, 2010 at 11:10 am

    I'm reading all this comments talking about how much tourists would love to have starbucks coffe in Italy….but are you really sure about that? I'm italian and I live in a city full of tourists from all over the world even though it's small (I live in Verona). I can assure you that every tourist here just want to drink italian coffe, the way we do, sitting around little tables in the main square with their family or friends. Nobody ever ask for an american coffe, expecially not to-go. And it's the same reason why we go to starbucks when we're in a foreign country: because it's something that we don't have in our country and this makes it special and desiderable!
    As much as I love american coffee and going to starbucks when I'm away, I'd rather have it while sitting with a friend than while running somewhere!

  436. Anonymous

    September 3, 2010 at 1:01 pm

    Just come back from travelling in Europe. If the Viennese coffeehouses can co-exist in their beautiful nostalgic manner alongside Starbucks I would say that anything is possible…having said that I definitely don't condone the spread of Starbucks. Where's the individuality?

  437. Anonymous

    September 3, 2010 at 8:51 pm

    fyi milan is not italy. It is the furthest thing from coffee culture. Go to Naples and see real coffee culture. See how I didnt Italian culture because there is no such thing as Italian culture. Italy is the one of most regionally deverse countries in the world.

  438. Anonymous

    September 4, 2010 at 7:32 pm

    "The flip side of the debate is that coffee is different from espresso, just like linguine is different from spaghetti. I would think the two could coexist. "

    no, no no !!!!!! it's another world….just came back from france…..had to drink coke, because the coffee in france is not drinkable…and the espresso in italy is some sort of "art"… and starbucks doesn't come close to an italian espress….period

  439. Ziggy

    September 5, 2010 at 2:59 am

    NO SBUX IN ITALY!! I was there for a few weeks this past winter, and my best friend was going mad that there was no Sbux to be found; personally I think it made perfect sense! We were in a country that had an authentic coffee culture all its own, who needs an American franchise?? I like Sbux don't get me wrong, but I hate it when American things permeate every aspect of every other culture.

    Oh, and we happened upon Bianco Latte one night and kept going back for more! The decor is so refreshing and plus, free cafe wifi was so hard to find in Italy, and this was one of the very few places we found it! So nice to see it on here and know that someone else knows about our little gem :)

  440. Paula

    September 5, 2010 at 11:15 am

    I hate Starbucks. I never go. I'd rather go through caffeine withdrawal than line up to by their over-sugared, improperly drawn "drinks".

    It used to be better, when the baristas actually had to make the coffee. Now they just press a button. Pfft. No thanks!

  441. Anonymous

    September 5, 2010 at 6:45 pm

    How embarrassing to be walking through Italy and holding a Starbucks cup.
    Buckets of lattes and whathaveyou isn't coffee. The 'small' cups the Italian's are (now) serving is the normal size, the traditional size and what one should drink in the morning.
    So how do I feel about it? There will always be room for it because tourists will make it so, but you can't change a culture. It didn't work in Australia and is only supported by the ignorant and tourists.
    Good luck Starbucks, you'll need it.

  442. Anonymous

    September 5, 2010 at 8:01 pm

    Have you seen the doco movie Food Inc. ?
    How americans are eating and drinking is very scary.
    I wouldn't touch a corporate american food item with a barge pole.
    I think the era of all things american being 'cool' is over. The second world war was a long time ago…..Italians needs to wake up.
    ( with their own home brew)

  443. Anonymous

    September 5, 2010 at 9:17 pm

    I love Starbucks, I love coffee and yes, I think it tastes just fine, (not phenomenal, but quite nice).
    I don't know if I'd like to see Starbucks all over Italy, but I would love one in Rome. High end restaurants are fantastic in Rome, as are the lovely little family owned places, but if you want a nice cheap snack or quick cup of Joe anywhere in the tourist districts, you are SOL. The food in those areas are truly awful and Starbucks would be a welcome improvement!

  444. Poet Whale Studio

    September 6, 2010 at 6:20 am

    I don't recall ever being in a Starbucks, anywhere.

  445. Lisa

    September 6, 2010 at 8:46 am

    Starbucks will never enter Italy thanks to the Italian coffee lobbies. I am still wondering how McDonalds did it.

  446. Giovanni

    September 6, 2010 at 1:24 pm

    There was a Dunkin Donuts at the Termini Train station in Rome some 10 or so years ago.. but it closed. I guess it wasn't profitable.

    I don't know if starbucks would have better luck.. Italians are pretty conservative when it is about cofee..

    we'll see..

    PS:love your blog

  447. Leticia

    September 8, 2010 at 12:20 am

    Lack of Taste, if Starbucks comes to Italy…Please don't fall for this disgrace…

  448. Anonymous

    September 8, 2010 at 4:58 am

    As far as I know Starbucks in Spain is only for teens or newyorker-wannabees. That's all I see in the inside when I pass by, and you don't see many cups around in the street.
    I was once told that Starbucks was great idea, because they gave you a coffee in thirty seconds. I replied that it takes them thirty seconds to get me a coffee every morning at my local coffe, they don't need to ask me what I want, they already know it, they bring it to me to a table, served in a proper cup, not a paper one, and they don't ask me my name to write it down on the cup, because they already know my name and the name of my wife and my two children who have been playing in there for years now. I can even pay the day after if I haven't any spare. You don't get that at Starbucks. No way. And coffe is no good!

  449. Tara's Dolce Vita

    September 9, 2010 at 6:22 am

    For young Italians that would be the cool thing to do / go. But it will never ever replace the regular coffeebars!
    I like both ;-)

  450. Olivia

    September 9, 2010 at 2:41 pm

    california bakery has american coffee and normal-sized to-go cups! an american girl's savior while living in milano…

  451. Anonymous

    September 9, 2010 at 9:19 pm

    I hate Starbucks and everything it represents. Starbucks and Dunkin Donuts could both vanish off the planet tomorrow and I wouldn't care. Starbucks in Italy would deteriorate an essence of Italy. I hope that no one goes there and they pull out.

  452. Anonymous

    September 11, 2010 at 7:26 am

    As someone else has said you've been able to get coffee to go forever in Florence! The espresso cups are thimble size, but they exist!

    As for Dunkin' Donuts – Spain has them!!! :)

  453. melis

    September 11, 2010 at 8:41 am

    Starbucks is kind of an insult for Italians & their coffee culture but i know for a fact that some Italians are secretly wishing for a Starbucks that would open in Milan!!! :) I, as for myself, really really want a decent place in Milan where I can sit down to read a book or work on laptop sipping my coffee but sitting in a Italian bar more than 15 min is hmm simply impossible! It's normal since they are just used to it! I guess the best alternative is to open a place with the Starbucks mentality behind(for people on the go or for people who want to sit and enjoy their coffee) but keeping the Italian feel at the same time by offering the possibility of a bar and a good espresso! Hmm not really sure if the two can coexist though, but i still like to imagine it could! :)

  454. Michael Tonello

    September 11, 2010 at 8:49 am

    Starbucks lost of my respect when it did away with the hand-pulled espresso and went with the automated machines. It's kind of like a bakery that sells frozen pies that he simply heats up. That being said, their new full-leaf Tazo Earl Grey with lavender is quite nice.

  455. Anonymous

    September 11, 2010 at 10:18 am

    no thanks for starbuks. We're doing just fine without

  456. Mr B

    September 11, 2010 at 1:14 pm

    Tasted Starbucks on more then a couple of continents. For purely coffee: bland and overpriced. The monotony of the cookie cutter decor does it for some, I suppose. Like McDonalds. I believe Starbucks investigated opening up here in IT (maybe with Lavazza or Illy…)., but obviously, and thankfully, decided not to. Long live the independent caffe!

  457. nyc lu

    September 11, 2010 at 10:41 pm

    wow what a spicy subject, over 450 comments! i really hate any american culture spilling over to europe. its what i love about GOING to europe. whats next, they're going to start handing us our bill at the table and shooing us out just like in nyc? no thanks!


  458. Cristina Martins

    September 12, 2010 at 1:02 pm

    I don't want to sound like a purist but…
    Do we really want to walk on the streets with this huge paper/plastic cup/glasses in our hands or arrive at work with one of those, together with some grease donuts, just like in American movies?
    Come on…
    How come we would change some quite moments enjoying a nice cup of coffee in a nice place or even that two or three minutes we stand in a bar…
    Shouldn't we keep, at least, those moments for ourselves?
    I have to say I tried SB once and it tastes like… marketing! And a very good one!
    Ok… I also prefer paper books than electronic ones… strange one I am…

  459. Anonymous

    September 12, 2010 at 1:43 pm

    All that other Countries know about Italy is South culture and old's so funny.
    Anyway..yes it's true,italian coffee is something special.
    Personally it's a sacred moment,celebrating myself before an exausting working day,sitting alone in the kitchen and thinking about all and nothing,at the same time,just warming in that amazing aroma.
    P.S. Try "Lavazza rosso gusto forte" in the littlest Bialetti moka (2 cups) and forget Starbucks..

  460. Swan

    September 12, 2010 at 6:14 pm

    then of course (and i haven't read the 459 comments to date but…) nyc and portland are reverting back to the italian style stand at the counter, slam your expresso and go. so it's a tradesies.

    i don't like starbucks coffee anymore though. it's weak tasting. i go to boutique coffee bars (?) because of the taste. unless i want a fantastic soy, no foam, extra hot mocha that is. YUM.

    it's a rough world.

  461. Merissa Cherie

    September 12, 2010 at 9:06 pm

    The Italian style of drinking an espresso is cool! Standing up at a bar to drink! Love it! Never been to Italy but I sure look forward to experiencing this when I do get that chance to visit.

  462. Robert

    September 13, 2010 at 1:32 pm

    I don't Drink coffee, but does anyone know what type of bracelet is being worn in this picture????

  463. Anonymous

    September 13, 2010 at 3:57 pm

    I tried starbucks in Hamburg this summer and I felt robbed!
    Sorry,but you Americans don't know what's good coffe. :)

  464. Anonymous

    September 14, 2010 at 12:24 pm

    eff starbucks. i live in columbia sc. a college town. starbucks has run all of the "sit down and enjoy your coffee" shops out of town.
    and…starbucks pastries are always horrible.
    it would be sad if italy let them in.
    when i was in italy I enjoyed la dolce vita cafe society. starbucks is the new mcdonalds.

  465. Anonymous

    September 14, 2010 at 6:39 pm

    Starbucks will be in Italy in March 2011!!can't wait….

  466. Giovanna

    September 16, 2010 at 12:45 am

    The worst thing that can happen to Italy is seeing people walking down cobblestone streets with paper cups in hand! :)
    And you're right about Italians drinking espresso at the bar, but even locals sit down for their cappuccinos in the morning.

  467. Anonymous

    September 16, 2010 at 3:45 pm

    Starbucks coffee is bunk. It's almost an insult for me to be compared in the same category as a Starbucks Barista. Call me an elitist, or call me a true barista.

  468. Anonymous

    September 20, 2010 at 11:33 am

    the difference between coffe and espresso is the way of enjoying it…meet your friends for the usual espresso at your favourit bar and chat for a while. it's the mood and the habits that makes it so special ;) VIVA L'ITALIA. Cheers, EnSe.

  469. Anonymous

    September 20, 2010 at 11:36 am

    the difference between coffe and espresso is the way of enjoying it…meet your friends for the usual espresso at your favourit bar and chat for a while. it's the mood and the habits that makes it so special ;) VIVA L'ITALIA ense

  470. Anonymous

    September 21, 2010 at 7:48 am

    I am from Milan, Italy.
    When in the USA (or abroad ion other country i do not know)I go to starbucks because I do not know in which other place I could go:it's the power of the "standard".
    I know what I am gonna find at SB (and I only take espresso or double espresso).
    When I am in Italy I can easily choose any bar, also causally, and be confident that I will find a good coffee (espresso) most of the time.
    So when I am in "hostile" or unknown place I go for a standard store, when I get to know the surroundings I go to local place.
    I.e. in Paris now I know where IO can go. Beside I usually adapt to local culture and habits when possible. This should explain why and to what extent an Italina abroad goes to starbucks or other gloabl eateries (pret a manger, etc. etc.).

  471. Caitlin

    September 23, 2010 at 11:17 am

    If Starbucks can succeed in Vienna, it can most definitely succeed in Italy… not sure if that's a good thing or a bad thing, but when I was studying in Florence I would have frequented Starbucks on my way to class, if only for the to-go option and that little taste of home.

  472. Helen

    September 29, 2010 at 9:16 am

    This is ridiculous. Starbucks wouldn't dare to open in Italy not only was Starbucks started up by an american who once visited italy and fell in love with their coffee and decided to sell it to the world but why on earth would on like to visit starbucks when u have the crem de la crem in front of you. it aint gonna happen.

  473. wncj

    October 12, 2010 at 6:27 pm

    Just what we need, more disposable cups and plastic lids.

  474. Anonymous

    October 14, 2010 at 3:55 am

    Starbucks is the evil empire and should not be allowed to invade Italy.
    Need we even ask why?
    Why should a drink which costs 1 to 2 Euros now cost 5?
    Why should a drink which has 15 to 100 Calories now have 500-800?
    Why should a culture which prizes the social become take-away?
    I've seen all of my friends in the past twenty years move over to fast food, in Japan, Italy, and France.
    Now every Italian table has a litre bottle of Coca Cola on it at dinner.
    Untimately, this has led to the first problems in Europe with weight maintenance. I never used to see fat Japanese or Italian young people but now it's commonplace.
    Very sad.

  475. Anonymous

    October 20, 2010 at 1:14 pm

    i just got back from italy and was happy to learn that starbucks does not exist there. i collect mugs from starbucks on my travels, and was almost relieved that i didn't have to carry the extra weight on these trips. so although i was unhappy that i didn't get to add to my collection, it was nice to see that italy has not sold out to certain aspects of western ways. we already pushed mcdonald's and burger king onto them. why can't we just leave a culture the way it is. not all change is good. tourists go to a different country to experience new things. you can have your starbucks coffee back at home. embrace what's different.

  476. Anonymous

    October 21, 2010 at 12:00 am

    Love the leather bracelet. Can anyone tell me where it is from?

  477. Paola Bueso Vadell

    January 12, 2011 at 2:32 am

    NOOOOOOOOOOOO!!! No Starbucks in Italy!! Stop it with the starbucks everywhere!

  478. Monica

    August 4, 2011 at 4:01 am

    Coffee is more than just a beverage, it’s a meeting, conversation, it’s a pause in your busy day. I’ll never trade it for ‘to go’

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