Wednesday, May 19, 2010

Degand, Brussels

Easily one of the best men’s shops I have been to in a long time. The hats, the canes, the shoes, the pajamas, this is a shop where a man goes to become a gentleman.

Housed in a 5 floor 1911 townhouse on the edge of the main shopping district in Brussels, this is not a shop that a tourist would easily fall into, but it’s worth the hunt for any true Sartorialist.

Brioni and Kiton are the shop’s main clothing labels, but I would go for their special edit of Edward Green shoes. In fact, they will be opening an entire separate shoe shop in September if everything goes according to plan.

One of the elements of Degand’s selection that I was most surprised by was the extent of the formalwear that they offer. I think that says a lot about how the residents of Brussels have retained a sense of Old World elegance and respect for certain public events like weddings, operas and funerals.

Thanks to my good friend Gianpaolo of Al Bazar for tipping me off about this great shop.

Degand is located at 415 Avenue Louise, Brussels


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  1. Tobi

    May 19, 2010 at 6:35 pm

    The decor is so inviting if only all shops looked as quintessential as this!

  2. Henri

    May 19, 2010 at 6:36 pm

    this looks awesome, beautiful photos, I really like the hats, and the canes.

  3. Julian

    May 19, 2010 at 6:37 pm

    next level merchandising, bravo!

  4. Talei

    May 19, 2010 at 6:45 pm

    Oh my…what a beautiful store!! I want to go there now. ;)

  5. nicole

    May 19, 2010 at 6:47 pm

    what an elegant shop!

  6. Masha

    May 19, 2010 at 6:58 pm

    God, it looks so…delicious… I just want to reach in and touch it! The shoes, the canes, the wooden shelves… oohhhh.

  7. Sena

    May 19, 2010 at 6:59 pm

    very chic and elegante =)

  8. Davian

    May 19, 2010 at 7:01 pm

    gorgeous! those walking sticks almost make one wish for a limp.

  9. Anonymous

    May 19, 2010 at 7:04 pm

    I love shops like this. I remember being in Bologna once and finding a sweater shop like this, all the sweaters on shelves behind the counter, organized by weight and colour, and costing the earth. What a wonderful experience though.

  10. emthepirate

    May 19, 2010 at 7:09 pm

    ahh thank you. once again you have delighted me and brought aesthetic wonderment to my otherwise dull day.
    if only all retail stores would realise the potential of looking so charming.

  11. Luciana

    May 19, 2010 at 7:27 pm


  12. Patrick

    May 19, 2010 at 7:29 pm

    I agree with the comment above that said "delicious". I am salivating looking at these pictures. Is it wrong to travel all the way to Brussels just to visit a store? They have amazing frites too, yes?


    May 19, 2010 at 7:34 pm

    can I also be a gentleman if I shop there?! lovely :D

  14. AlejandrA

    May 19, 2010 at 7:38 pm

    wow i love the pics!!
    your blog is amazing!!

  15. Sophia

    May 19, 2010 at 7:48 pm

    Oh how nice! Where have the days when men were gentlemen gone? It's nice to know some people are still keeping it alive.

  16. Elizabeth Stiletto

    May 19, 2010 at 7:49 pm

    Oh my god, I love.

  17. Jeannine 520

    May 19, 2010 at 7:53 pm

    What a gorgeous shop.

  18. Romi

    May 19, 2010 at 7:57 pm

    It has such a welcoming appeal!! makes me want to go in and buy something just to feel enveloped inside its walls…And I'm not a man.

    check my blog out at –

  19. Liya

    May 19, 2010 at 8:29 pm

    oooh sometimes i wish i were a man

  20. Divalocity

    May 19, 2010 at 8:36 pm

    Ahh…a shop essentially reserved for the 'bespoke' man of style. You make me really miss Europe when I see your photos.

  21. Public Mentor

    May 19, 2010 at 8:43 pm

    This definitely looks like an ideal place where a true "gentiluomo" can be in harmony with himself.


    May 19, 2010 at 8:51 pm

    This shop looks fantastic! x

  23. Anonymous

    May 19, 2010 at 8:51 pm

    hey scott, i was thrilled to know though a little dissappointed when i heard you would go to brussels, I lived one year in belgium and I really loved it, the thing I regret is that I wasn't that into fashion by the time I was there as I am now, so I didn't come across some shops such as this, its cool you have the chance to experience all this and be able to promote it this amazing and sartorialist way.
    hope you can experience this in Mexico

  24. Leslee

    May 19, 2010 at 8:56 pm

    That would definitely be a man's dream closet.

  25. CK Dexter Haven

    May 19, 2010 at 8:57 pm

    "…this is a shop where a man goes to become a gentlemen."

    Seems to suggest one can BUY 'gentlemanship.' I disagree. More likely, this is the kind of shop in which a gentleman might 'find himself.'

  26. SarahPeslar

    May 19, 2010 at 8:59 pm

    all clothing store should be set up just like this,
    maybe we will all become a little more stylish ! :)

  27. Anonymous

    May 19, 2010 at 9:06 pm

    It's as if I can smell and feel the texture of this shop through the photos.


    May 19, 2010 at 9:14 pm

    Language contributes a lot: "chemisier" just sounds much more interesting/romantic than "shirtmaker"

  29. Sara Szatmary

    May 19, 2010 at 9:22 pm

    Perfectly edited pieces (that were perfectly shot). Thanks for sharing!

  30. Alex

    May 19, 2010 at 9:29 pm

    Nice looking shop, but there's nowhere a man can go to purchase his status as a gentleman.

  31. Hal

    May 19, 2010 at 9:34 pm

    I love the decor .. the shot with the canes is so incredible. Thanks for sharing!

  32. Mo

    May 19, 2010 at 9:37 pm

    that is just beautiful!

  33. Lisa Petrarca

    May 19, 2010 at 9:53 pm

    The merchandise set up is beautiful. It gives you a feeling of stepping into your own closet.

    Well if you were rich!

  34. Alessandra

    May 19, 2010 at 10:02 pm

    i LOVE that black and white photo of the shoes!

  35. battlingthedinosaurs

    May 19, 2010 at 10:04 pm

    What a wonderful haberdashery!

  36. Marie

    May 19, 2010 at 10:06 pm

    Oh god. It's the kind of shop my grandfather frequented (he of the impeccable 3-piece suits into his 90s, and my personal hero).

    I want one of those hats.

  37. kathrynnova

    May 19, 2010 at 10:10 pm

    i do hope they cater to women as well, because these are clothes i find i could live in forever, too.

    what a lovely shop – bringing past and future together.

    keeping the address for the next time i'm in brussels and am feeling a bit george sand-ish. (thank you!!!!)

  38. Philippa

    May 19, 2010 at 10:12 pm

    This place is to die for, so elegant. Amazing photos

  39. Ricke

    May 19, 2010 at 10:18 pm

    It actually looks like a relaxing inviting place to shop. I don't think I would feel overwhelmed in that shop at all.

  40. Ken

    May 19, 2010 at 10:24 pm

    Yes…elegant, sophisticated, smart…!

    You have phrased it perfectly "…a shop where a man goes to become a gentleman."

    Additionally appealing is the simple, unobtrusive signage, which itself is brilliant and a great iteration of "Ye Olde.." signs of the past.

  41. L.L

    May 19, 2010 at 10:25 pm

    I wish more stores were this enchanting. I wouldn't want to leave it. Did you make many purchases S.S??

  42. Laguna Beach Trad

    May 19, 2010 at 10:59 pm

    Splendid photos, Sart! Every chap's shop should have a chandelier.

  43. Anonymous

    May 19, 2010 at 11:04 pm

    Brussels is hosting a multitude of European Union institutions and bureaucrats and numerous official events. That probably explains the abundance of formal wear.

  44. cakes

    May 19, 2010 at 11:04 pm

    This picture reminded me of the old shops in my hometown in Brazil.Last time I went there to visit my family, one of the shops was closed for good, but it had all the inventory inside. I starred at the window for a long time, and it reminded me of when I was little and my dad had his clothes tailored there.Saudades…

  45. Anonymous

    May 19, 2010 at 11:43 pm


    Lovely shoes! What was their price range?


  46. Madame M

    May 20, 2010 at 12:07 am

    Wow! So elegant!

  47. Anonymous

    May 20, 2010 at 12:12 am

    Brava! for showing that life in our ever-changing, contemporary, western world is still enhanced by our appreciation of qualities in materials and workmanship, and yes, of the respect for celebration of our life's events. LB x x

  48. Connie C.

    May 20, 2010 at 1:12 am

    It's like a dream.

  49. Silvana Leatemia

    May 20, 2010 at 1:33 am

    Thank you for sharing!! What a precious information for all the men out there…just like you said: here is it possible for a man become a gentlemen! Nice!

    The feel is what you receive when you share – Silvana Leatemia

  50. Abigail

    May 20, 2010 at 2:28 am

    If only the world were full of more sharply dressed gentlemen. They are alas a dying breed it is sadly rare that a baggy jeaned pant exposing chap with hunched shoulders would think to even so much as stop to hold the door open for me in this day and age.

  51. Divali

    May 20, 2010 at 3:24 am

    This is my heaven!

  52. Melissa Z.

    May 20, 2010 at 3:41 am

    My fav is the fourth pic! Love hats!

  53. Yanes Alicante

    May 20, 2010 at 3:45 am


  54. Simon

    May 20, 2010 at 3:49 am

    The wardrobe is not what makes a man a gentleman, I'm afraid.

  55. Dorian Gray

    May 20, 2010 at 4:46 am

    I want to move in there…

  56. Anonymous

    May 20, 2010 at 4:53 am

    The shop – the men who must go there. MMM lovely.

  57. diariodeunacouturier

    May 20, 2010 at 4:54 am

    I love the store, it is perfect for the perfect gentelman. I used to live in brussels and I never knew about this amazing place.


    May 20, 2010 at 5:42 am

    Now that's what i call a real gentleman's shop.
    We got similar shpos in London's Jermyn Street.

  59. Eilish

    May 20, 2010 at 5:42 am

    Wonderful Pictures. I love the last 3 :)

  60. sd-odessa

    May 20, 2010 at 5:50 am

    First impression. Wow!


    May 20, 2010 at 5:59 am

    very elegant shop

  62. Davidikus

    May 20, 2010 at 6:16 am

    I used to live round the corner. One of the greatest shop in Brussels. It really reminds me of Old England in Paris and a few of the shops that have sadly disappeared in St James's (London). It reminds me of Charvet too, for some reason, though the quality at Charvet is far higher!

  63. pixie

    May 20, 2010 at 6:40 am

    Certainly from the exterior I probably would have passed it by. Who would know that inside is such a polished and gracious shopping experience.

    To a previous poster: You do not need a limp to use a cane. These in the photo are so gorgeous, they add a finishing touch to a certain type of individual. I love the colorful rug and the beautiful diagonal wood floor (and that chandelier, to die for).

    The fixtures in the store are as refined as the clothing. What a treasure!

  64. Liv

    May 20, 2010 at 6:58 am

    Sometimes I wish I was a man, just for the fashion…

  65. Bell

    May 20, 2010 at 7:14 am

    I will take note of this wonderful shop, visit her on my next trip to Brussels

  66. The Red Velvet Shoe

    May 20, 2010 at 7:28 am

    I think I've died and gone to a far more well~dressed place than earth… I wouldn't change one tiny thing about this magnificent shop.
    Thank you from my pitter pattering heart for sharing this amazing photo collection.

  67. Anonymous

    May 20, 2010 at 7:30 am

    Total class!!!!

  68. Joanna Roman

    May 20, 2010 at 7:53 am

    Wonderful, a must to stay alive in a world of cyber reality…
    Very rare… rarer and rarer nowadays :( I am crossing fingers for prosperous future of "Degand" and hope that these photos on your blog will help, too :)

  69. Des Esseintes

    May 20, 2010 at 7:53 am

    Dear Sartorialist

    having moved from Lodnon to Brussels a few years ago (for my sins, as they say), I can attest to the fact that Degand is indeed one of the very few highlights of gentlemens' outfitters in this city – Rose & Van Geluwe is probably the other noteworthy institution.

    Brussels, or Belgium, is still a very bourgeois society, often reminding of Britain or Germany in the 1960s, with all the attached advantages and disadvantages of such a "back in the old days" feel. Many Belgian men, at least those of a certain social standing, dress rather conservatively yet quite elegantly, comoared to say the UK or Germany – the French version of the clichee English squire look is quite common here ("le look Anglais").

    The fact that you noted an abundance of formal, or semi-formal, dress in Degand is though indeed primarily a result of Brussels being the, in effect and, I believe, now pretty much officially, the capital of the European Union, with all the ceremony, state receptions and official dinners coming with such a status.

    Now, Frankfurt was an altogether different experience again, I am sure…



    May 20, 2010 at 8:12 am


    I was not familiar with this shop. Thanks for sharing!

  71. Closet full of hopes and dreams

    May 20, 2010 at 8:40 am

    My grandfather and dad would love this shop! As a matter of fact, so do I!

  72. proletarian Great Gatsby

    May 20, 2010 at 10:42 am

    Beautiful pictures that connect your work with classical photographers from the last century(Brassai,Cartier Bresson,…)

  73. blackcarno

    May 20, 2010 at 11:05 am

    What a delightful place. Yet I cannot help thinking that it takes more than canes and pajamas for a man to become a gentleman.

  74. Anonymous

    May 20, 2010 at 11:06 am

    Food for the eyes! Opulant!

  75. Julia, the Thanksgiving Girl

    May 20, 2010 at 11:09 am

    The boutique looks like a museum, definately worth a visit even if you're not on a shopping trip. Thanks for sharing, the pictures are gorgeous!

  76. vicki archer

    May 20, 2010 at 12:13 pm

    A heavenly male enclave…..xv

  77. Sara

    May 20, 2010 at 12:16 pm

    Great pics!

  78. Carole

    May 20, 2010 at 12:39 pm

    wow….stunning and elegant!

  79. Anonymous

    May 20, 2010 at 12:43 pm

    Like a shop from another era! I love it. So organized and filled with beauty. The shop (building) is incredible too. Thanks for letting me see it :)

  80. grizzlesnort

    May 20, 2010 at 12:53 pm

    Ah..I love this. It reminds me of the early years of the Sartorialist. There were many more postings like this. More photos of men. More photos of extraordinary people off the street. Fewer photos of fashion insiders. I miss all that.

  81. Bonito

    May 20, 2010 at 12:59 pm

    Lovely!! If you have your way past Palma (Mallorca, Spain) come and visit us.


  82. AnonymousJK

    May 20, 2010 at 2:00 pm

    For a brief moment I wanted to be a man simply for the enjoyment of it all! This is what I call eye candy ;)

  83. Christian

    May 20, 2010 at 2:07 pm

    Kiton… what else? :)

    How can you find a shop like this in Brussels? Scott, you are magic!

    Please come to Luxembourg!


  84. Anonymous

    May 20, 2010 at 2:26 pm

    You have found heaven!

  85. Maru

    May 20, 2010 at 3:13 pm

    first pic: looks like Gatsby's closet

  86. Anonymous

    May 20, 2010 at 3:27 pm

    when i grow up, i will open a store like this for ladies. tailored blouses in various fabrics and styles that require cuff-links!; pajamas; monogrammed scarves! it would be sophisticated! it would be clean! and the tailors would all be studly europeans! wouldn't it be lovely?

  87. alabdin

    May 20, 2010 at 3:27 pm

    Looks like a sartorialist's haven!

  88. laundrygirl

    May 20, 2010 at 3:48 pm

    Incredible! Please tell me you did indeed shop?

  89. Sandra : Vintage Cove

    May 20, 2010 at 4:40 pm

    What an amazing place. It just goes to show what a difference a little effort can make. You can't help but feel special in a shop like that.

  90. Anonymous

    May 20, 2010 at 4:49 pm

    If you have the time you may want to go to the 'Rue Dansaert' (Dansaert Straat) – the stores there are amazingly beautiful. You will also find the original 'Pain Quotidien' there.

  91. Striped and Spotted

    May 20, 2010 at 5:09 pm

    Wow, this is FABULOUS. It looks like a French castle!

  92. Ana Magnolia

    May 20, 2010 at 5:11 pm

    Nice shop!

  93. v. Braun.

    May 20, 2010 at 6:30 pm

    That looks incredible, very nice pics; I'll have to stop by sometime…(this is a great blog, here, btw), best wishes, Han.

  94. brightlightsbigcity

    May 20, 2010 at 6:54 pm

    So beautiful, like the dream walk-in closet of the gentleman except everything is for sale!

  95. AtomikBomb

    May 20, 2010 at 7:21 pm

    Very pretty store, indeed! I would definitely buy myself some man accessories there, like one of those gorgeous hats!

  96. Fashion Monstre

    May 20, 2010 at 7:59 pm

    what a stunning place!! i would love to be there

  97. katkas

    May 20, 2010 at 10:23 pm

    LOVE the picture of hats. your photography is stunning.

  98. HW90

    May 20, 2010 at 10:48 pm

    You've got to be kidding me! European mens shops make Rodeo Drive look like a strip mall. Degand is on the list!

  99. Stephanie

    May 20, 2010 at 10:50 pm

    I love the clean chic look to the beautiful place!


  100. Anonymous

    May 21, 2010 at 1:01 am

    For some reason, most shops (if not all) do not allow photography. Just HOW did you get away with this??

    Lovely pictures, by the way. :)

  101. the coolbirth kid

    May 21, 2010 at 1:41 am

    what a terrific store.
    i love the canes,
    very beau jest.

  102. Blindcopy

    May 21, 2010 at 2:03 am

    this is grandeur! :)

  103. Amica

    May 21, 2010 at 2:09 am

    warm and elegant atmosphere:D

  104. ada

    May 21, 2010 at 2:11 am

    this… rather makes me wish I were a gent :) thanks for sharing.

  105. Seiko Mens Watches

    May 21, 2010 at 5:27 am

    If only every person in the world would follow all the rules that you gave… I think that everyone should come and visit your website
    Seiko Mens Watches

  106. Marcela

    May 21, 2010 at 6:09 am

    Amazing. I loved the shopping in Brussels, such great vintage and antiques shops.

  107. umbrella-in-the-sun

    May 21, 2010 at 6:50 am

    I was thinking the same thing as the comment above…
    how did you get away with shooting this shop, it does not appear like the kind of place that would welcome camera flashes!
    this is amazing !! I am not a man ahha but I could spend hours in this shop! Reminds me of 'Frank Sinata' type of style…yummmm


    May 21, 2010 at 7:17 am

    If only every person in the world would follow all the rules that you gave… I think that everyone should come and visit your website
    Buy online Handbags

  109. Menina

    May 21, 2010 at 8:58 am

    So beautiful! I can imagine a really heady smell in there, even though I be it smelt fresh and light.

  110. Dominica

    May 21, 2010 at 9:15 am

    So sad that I found out too late you were paying us a visit here … would have been great to get your autograph in your/my book.
    Oh well, maybe another opportunity comes along ..

  111. Anonymous

    May 21, 2010 at 9:30 am

    How gorgeous are these photographs….thank you….L

  112. KatyE

    May 21, 2010 at 9:37 am

    I could have an orgasmic experience walking into a shop like this! Just beautiful!

  113. Marília

    May 21, 2010 at 10:04 am

    oh my! what about all those hats? incredible!

  114. Anonymous

    May 21, 2010 at 10:05 am

    Love gentlemen stores like this! there is a good one I know in Canne, where my husband everyear buys a couple of pieces for the summer.

  115. the coolbirth kid

    May 21, 2010 at 12:05 pm

    reminiscent of robert de montesquiou.

  116. Kathleen

    May 21, 2010 at 1:20 pm

    The jackets and other clothing hanging in order of their hue on the rainbow make me think of Daisy when she see all the shirts in Gatsby's wardrobe and starts throwing them in the air and touching them as if they were precious jewels. This store is a precious jewel. Lovely photographs Scott!

  117. livagostino

    May 21, 2010 at 1:46 pm

    Wow! That's beautiful!

  118. Anonymous

    May 21, 2010 at 7:12 pm

    The inside of that shop is irresitably nice and thanks for giving me a look as I live on the other side of the world and will never ever get there for myself. Plus if I were there they would know I was a tourist and not a consumer.

    The internet allows for plenty of voyeurism and gazing into a mens stores in Brussels does it for me!

  119. anthony

    May 22, 2010 at 2:16 am


  120. Nina Bonita

    May 22, 2010 at 4:22 pm

    There is such a calming aura on this store. Just like when I come into a shoe / clothes shop, it's an "awwwww" moment just waiting to happen.

  121. Dawn

    May 22, 2010 at 9:16 pm

    The chandelier is amazing!

  122. Siblings

    May 23, 2010 at 9:42 am

    WOW~ the place looks amazing! i always love how your photos turn out.

  123. Duke E

    May 23, 2010 at 10:53 am

    Do you think they would mind if I just moved in?

  124. La Dolce Vita

    May 23, 2010 at 4:38 pm

    Organized wardrobes are my weakness

  125. inclassy

    May 24, 2010 at 9:37 am

    wanna visit this shop)

  126. Beverly Bohan

    May 24, 2010 at 4:05 pm

    I'd be in heaven in this store, too. And I'm a 23-year-old chick.

  127. Anonymous

    May 25, 2010 at 7:27 am

    Oh, and the fur throw behind the canes! I hadn't noticed that at first!

    Manolo Blahniks have there place, but I wish there were a store where women could buy beautiful shoes like these.

  128. Christina

    May 25, 2010 at 9:52 am

    This store looks and sounds amazing. This space would be my husband's version of heaven.


    June 6, 2010 at 12:30 am

    And ohhh, those leather cases on the floor. This is perfection.

  130. Ingrid RJ

    June 9, 2010 at 4:29 pm

    Elegante armoire à chapeaux…

  131. i love my shoes

    June 13, 2010 at 4:41 pm

    What fantastic photography….simply amazing

  132. Zbarsky

    July 3, 2010 at 5:03 am

    this image is wonderful! Im really into photographing shoes and feet lately and this photo makes me soo happy! I love how the pair of shoes near the bottom of the picture are positioned differently. It makes the picture exceptional

  133. brusselsprout

    July 9, 2010 at 10:47 am

    In the 2nd picture you can see the belgian royal coat of arms on a plaque.
    this means the King shops there,
    or more precisely, Degand provides suits for the belgian royal family.
    If it's good for the King, it's certainly good for us!

  134. BasicbutChic

    July 15, 2010 at 1:35 pm

    Are we at Heaven there : leather, hats and shoes ………….

  135. Layla

    February 24, 2012 at 4:55 pm

    Great post! Re the tags: it may not even be that at all… I know one of my sisters cuts her tags out as she finds they itch her neck… could just be that?

  136. Justine

    July 3, 2015 at 1:36 pm

    One day at a time, you will need me, and I will need you. Shall I speak of you as the university of choice? The glare is so bright.

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