Monday, January 11, 2010

At Rio Fashion…Luca Rubinacci, Rio de Janeiro


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  1. Marina

    January 11, 2010 at 2:17 pm

    Brazil is the land of color and is also the land of happiness ! I´m glad to say that I´m Brazilian.

  2. m

    January 11, 2010 at 2:17 pm

    what color…


  3. The Photodiarist

    January 11, 2010 at 2:19 pm

    Beautiful photograph . . .

    Diggin' that purpose sash and turquoise shades. Love purple and turquoise together.

  4. wishes to remain unknown

    January 11, 2010 at 2:21 pm

    what beautiful colors

  5. Anonymous

    January 11, 2010 at 2:25 pm

    you re back ! i missed your pics !

  6. Le 21ème

    January 11, 2010 at 2:25 pm

    AMAZING photo, Scott!


  7. Sogni e Sorrisi

    January 11, 2010 at 2:27 pm

    Great relaxed style.

  8. Anonymous

    January 11, 2010 at 2:28 pm


  9. Daniel Fontanelli

    January 11, 2010 at 2:29 pm

    I love Rio. The Brazilian people have a very colorful style that draws attention from around the world.

  10. raita 2

    January 11, 2010 at 2:29 pm

    oh my god ! i want to go somewhere where is warm and sunny so bad! it's so cold at the moment in finland =/

  11. Christina

    January 11, 2010 at 2:30 pm

  12. Daniel Fonatenelli

    January 11, 2010 at 2:30 pm

    I love Rio. The Brazilian people have a very colorful style that draws attention from around the world.

  13. Style Scanner

    January 11, 2010 at 2:34 pm

    Great delft style shirt. Fresh.

  14. Anonymous

    January 11, 2010 at 2:35 pm

  15. K

    January 11, 2010 at 2:37 pm

    This is such a beautiful photo! Amazing colours and composition. And the fashion is great too. I especially like this because its quite different from your usuals.

  16. Anonymous

    January 11, 2010 at 2:43 pm

    A very nice Rio chic style!!

    [email protected]

  17. Beverly Bohan

    January 11, 2010 at 2:44 pm

    Beach chic, huh? Btw, I'm glad those poorly designed Am. Apparel ads are gone.

  18. Aimée

    January 11, 2010 at 2:45 pm

    That's a great look on that guy.Oh, the beach…sunny Spain is shut down by snow, believe it or not.

  19. Anonymous

    January 11, 2010 at 2:47 pm


  20. agatiszka

    January 11, 2010 at 2:49 pm

    Perfect composition of the photo. With these yellow and blue accents. Just love it!!

  21. Anonymous

    January 11, 2010 at 2:53 pm

    Love it! He, and the beach, is an amazing visual antidote for January in New England.

  22. Rafaella

    January 11, 2010 at 2:55 pm

    RIOO.. so much colors!!
    one of the most beautiful beaches of my country.. I recommend jericoacoara!

  23. Natasha

    January 11, 2010 at 2:57 pm

    the colours in this are lovely :) i love the scarf tied around his waist too not many men would think to do that

  24. Anonymous

    January 11, 2010 at 3:00 pm

    Nice blues contrasting with the yellow chairs and shades of Ipanema beach. I was there 2 weeks ago. Take me back!

  25. Anonymous

    January 11, 2010 at 3:05 pm

    Hmm. I don't really get what you're seeing here. Is it the sash around his waist?

  26. Maria José

    January 11, 2010 at 3:10 pm

    oh! I love it! I want summer, and his sunglasses!

  27. Anonymous

    January 11, 2010 at 3:12 pm

    Mr. Rubinacci is my number one male fashion icon.

    And this is seriously the best of him yet!

    Thank you dear Sart


    January 11, 2010 at 3:25 pm



  29. Anna

    January 11, 2010 at 3:25 pm

    LOVE the teal sunglasses.

  30. Diya

    January 11, 2010 at 3:25 pm

    somehow all of the colors come together beautifully on him. I would have never thought to dress in an all blue-purple palette.

  31. Tristan

    January 11, 2010 at 3:26 pm

    That is cool man, real cool.


  32. Anonymous

    January 11, 2010 at 3:32 pm

    good looking, but kinda outof place there! i like the bracelets and the shirt and the shoes (in his hand) but still he looks out of place there at the beach

  33. Anita K.

    January 11, 2010 at 3:32 pm

    I need sunshine:) Cool glasses, cool shirt, cool guy:)

    Anita from Poland

  34. Extreme Ash

    January 11, 2010 at 3:33 pm

    Everything about this makes me have an intense desire to get to Rio now. Like, right now.

  35. Anonymous

    January 11, 2010 at 3:34 pm

    Wish I were there…..

  36. audrey

    January 11, 2010 at 3:34 pm

    I love the colours, especially his scarf/cummerbund? and all the yellows.

  37. Michael Tornato

    January 11, 2010 at 3:38 pm

    I am in LOVE with this mans scarf! I like how he uses it around his waist due to the heat rather than around his neck! Very unusual, but practical. His glasses scream, "I am just this cool!" His shirt is too much for me, but I like it on him. He wears his bracelets the same way I do mine. I guess that is because he is Brazilian and I am Argentinian. Oh, the beautiful scenery! LOVE IT.
    check out my trendy blog!

  38. Alberto

    January 11, 2010 at 3:38 pm

    I love how the colors work so well together.Handsome!

  39. Anonymous

    January 11, 2010 at 3:41 pm


  40. Jed

    January 11, 2010 at 3:41 pm

    Sometimes it's OK to be beach-y! I want to be there!

  41. Coco CHANEL 's CHILD

    January 11, 2010 at 3:42 pm

    KISS !

  42. The Sluice Box

    January 11, 2010 at 3:45 pm

    You've taken several pictures of Luca and in each one he shows a brave and daring approach to dressing. This is another great example.

  43. Luiza Rezende

    January 11, 2010 at 3:47 pm


  44. Anonymous

    January 11, 2010 at 3:48 pm

    The colours, that scarf, those shades…Great pic!

  45. vir beātum

    January 11, 2010 at 3:51 pm

    More well-turned ankles I see!

  46. liberrrtina

    January 11, 2010 at 3:53 pm

    wow. those accessories… he's great.

  47. Julie S.

    January 11, 2010 at 4:00 pm

  48. Merilin

    January 11, 2010 at 4:01 pm

    Is this on the Ipanema beach? Just seems really familiar… ohh how great is Rio(L)!

  49. Diana

    January 11, 2010 at 4:08 pm

    The teal sunglasses! Impeccable.

  50. Petitbill

    January 11, 2010 at 4:14 pm

    I can feel the hot sand under his feet!!!
    Here (Paris) I'm under the snow.

  51. Jenious

    January 11, 2010 at 4:20 pm

    I’m not sure what I adore more—the loafers clutched in hand or the scarf around his waist. It's beach style in all of its glory!

  52. Anonymous

    January 11, 2010 at 4:23 pm

    Wow I really like all the mix of colors in this.

  53. princess glee

    January 11, 2010 at 4:23 pm

    I fell in love with his steely blue-eyed gaze and his eclectic use of color. Can't see the eyes here but I'm lovin' the blues and the lavender.

  54. Johanna Urban

    January 11, 2010 at 4:26 pm

    Barefoot in the sand!!! How lovley, I would love to walk barefoot in the sand, but it's a half meter snow outside my house… so it would be pretty cold!!!

    like this picture :)


  55. Friend in Fashion

    January 11, 2010 at 4:38 pm

    Great photograph – adore the colour!

  56. Sabine

    January 11, 2010 at 4:39 pm

    One cool guy! Just the idea to walk around barefeet and in floaty summer clothes makes me wanna cry… Rio must have been great!

  57. Kasey

    January 11, 2010 at 4:46 pm

    Phew, that is sooo nice. I love the effortless pairing of colors. I never thought of light blue and lilac. I have those colors but wasn't happy with the combos I made and was ready to give away a lovely pair of linen slacks but this example breathes new life into my wardrobe. Thanks so much!

  58. "Docka" Boneca Platinada

    January 11, 2010 at 4:47 pm

    Wow…I think he´s at Ipanema beach


  59. cultura

    January 11, 2010 at 4:51 pm

    so sexy! the scarf belt is spectacular.

  60. Anonymous

    January 11, 2010 at 4:58 pm


  61. goOodmorning

    January 11, 2010 at 4:59 pm

    really great.. specially i like the way how scarf is banded around shorts

  62. perezvila™

    January 11, 2010 at 5:02 pm

    cicade malavilhosa…………..

  63. Anonymous

    January 11, 2010 at 5:04 pm

    Wonder what colour the loafers he is carrying are? Blue? It's a very interesting ensemble in which everything contrasts despite the number of blues involved. I wonder too if Rubinacci would wear this in Italy?

  64. Erica

    January 11, 2010 at 5:11 pm

    Fabulous colors all around. I love the pastel blue shorts.


  65. Anonymous

    January 11, 2010 at 5:12 pm

    I'm in love. The shirt, the glasses and especially the scarf/belt. Great look.

  66. 659 kilómetros

    January 11, 2010 at 5:16 pm

    great photo, Scott. I love the sand, it looks almost unreal, and the touches of bright yellow…

  67. Izzen

    January 11, 2010 at 5:18 pm

    Loving the blue shirt / purple scarf combination.

  68. Anonymous

    January 11, 2010 at 5:23 pm

    Nice one!

    Every single piece of garment in itself are just awful, but together they make a very nice outfit.

  69. Jacqueline

    January 11, 2010 at 5:23 pm

    Great shot. I love his beach comfy, yet chic attire. He pulls this look off effortlessly. xoxo

  70. Erin

    January 11, 2010 at 5:23 pm

    I could do without the purple scarf – I think it makes it seem a bit affected. his shirt and watch and great focal points; the scarf's color is lovely but it takes away from them. maybe if his sunglasses were that purple it would be a better combination. but he does look great as usual, always gotta love Luca

  71. Liz B./NYC Style

    January 11, 2010 at 5:32 pm

    THANK YOU for keeping us abreast of Luca! I miss the amazing blue eyes but…well, blue frames are nice too.

  72. Anonymous

    January 11, 2010 at 5:37 pm

    I love summe and Rio… Rio de Janeiro style is awesome!

  73. laura

    January 11, 2010 at 5:39 pm

    Amazing photo ! Hey you gotta do a book signing here in Brazil !

  74. Shave

    January 11, 2010 at 5:42 pm

    This dude has the A'tude!
    Love the shirt, sash and the shades. He's not walkin' the beach, he's struttin'!

    Field Note: Those background boys are Eye Ballin' you!

    SHAVE it!

  75. FashionLover

    January 11, 2010 at 5:48 pm

    I can't believe you are in Brasil! It's so hot here right?! I'm spending all of my school vacations in the pool! But, I wish i could go to Fashion Rio… Anyway, Luca's clothes are very cool, but doesn't look like something that a brazilian person would use to go to the beach. Is he a tourist?

  76. Bob Spears

    January 11, 2010 at 5:50 pm

    Nice cool look for the beach. A Brazilian can pull off the purple scarf around the waist. I think I would have a hard time doing that here. Shooting at the beach is tough. Nice photo.

  77. whacked daddy

    January 11, 2010 at 5:50 pm

    Great use of color. I'm not sure about the shoes.

  78. LIZPR

    January 11, 2010 at 5:56 pm

    Oh my god. I just LOVE this … it's so casual, but he took the time to pick a patterned shirt, purple scarf…and check out the shades!! lol

  79. TorontoVerve

    January 11, 2010 at 6:03 pm

    Love the shirt and colorful tie belt.

  80. Anonymous

    January 11, 2010 at 6:04 pm

    Very cute!!! :)

  81. The Clever Pup

    January 11, 2010 at 6:10 pm

    This is nice for anyone.

  82. Pola

    January 11, 2010 at 6:12 pm

    Oh summer… I really miss the summer..

  83. Holly

    January 11, 2010 at 6:14 pm

    I'd love to be in that sunny weather now!

  84. Will

    January 11, 2010 at 6:40 pm

    Totally love this! Truth be told, though, I'd rather be wearing this on a quieter beach with a few friends than at the mega-crowd beach. But he does make it work.

  85. Mr Brown

    January 11, 2010 at 6:43 pm

    Shorts. Pale blue.

    Pale blue is a killer colo(u)r.

    A silent killer.

  86. Anonymous

    January 11, 2010 at 7:09 pm

    This is exactly how I would picture him at the beach. The sash actually ties everything together despite being a contrasting piece; the blues would be too disparate otherwise. He is hit or miss with me, but this one is right on: daring, colorful, true to the surroundings but also true to himself, and dead sexy.

    Beautiful photograph, too, composition and depth of field are ideal.

  87. Anonymous

    January 11, 2010 at 7:31 pm

    To all who asked: yes, it is Ipanema Beach, and today we had 40ºC. A marvelous sunny day !!!

  88. Anonymous

    January 11, 2010 at 7:36 pm

    As a voice from the frozen north, I love the sun and the colour. What a great photo.

  89. Anonymous

    January 11, 2010 at 7:36 pm

    this photo is gorgeous — the light, the colors, the movement, the composition, the man. perfection.

  90. Marcus Martins

    January 11, 2010 at 7:58 pm

    Very cute and so color
    I'm Brazilian
    I love your pic

  91. Raphael Tepedino

    January 11, 2010 at 8:17 pm

    Oh, cool you're here! Nice picture! Hope you're having a good time despite of the hot weather.

  92. Anonymous

    January 11, 2010 at 8:22 pm

    His accessories give him a real flair but I don't think those shorts do him or his look justice!

  93. Anonymous

    January 11, 2010 at 8:37 pm

    Great!! Finaly you are in Brasil!!! Welcome!!! I recommend Arpoador in sunset.

  94. Rio Etc.

    January 11, 2010 at 9:06 pm

    Great, this is RIO!

  95. Anonymous

    January 11, 2010 at 9:14 pm

    Gotta love those glasses. I really think the whole outfit would be very boring if he were wearing a standard pair.

    He's got the right blend of kitsch, masculine and cool.
    Good for him because he is pulling it off famously!

  96. Vinda Sonata

    January 11, 2010 at 9:36 pm

    what a beautiful man with a very relaxed style. what a perfect specimen :)

  97. Ricardo

    January 11, 2010 at 9:41 pm

    Looks stunning, but let's face reality: nobody (except tourists) steps down the sand in Ipanema under this incredibly hot Sun wearing those shoes and in a long sleeve shirt. It seems as if he was walking down the sidewalk in Av. Vieira Souto and was taken to be pictured there… The picture and looks are amazing anyway. It is a great Welcome to Rio with its natural and casual glam.

  98. Eriko

    January 11, 2010 at 9:53 pm

    oh, it's beautiful

  99. Anonymous

    January 11, 2010 at 9:54 pm

    Why do American men never utilize beautiful colors like these? I love that lavender scarf. Color is truly the essence of fashion, yet so many stores limit the colors of men's accessories…blah colors like burgundy, moss green, and the absolute worst…gray. We should learn from this guy!

  100. The Sunlight District

    January 11, 2010 at 10:12 pm

    That scarf right around his waist makes him look like a modern sheik or something. He looks really cool. I love how he plays up the blue with his shirt and glasses. I wish I could get a closer look at that bracelet he's wearing. It looks really colorful.


  101. Dian Prad

    January 11, 2010 at 10:41 pm

    exquisite :)

    how nice he wore that shirt

    i think Brazil is very exotic place for holiday and fashion inspirations

    love this pic

    dian prad

  102. Nadine2point0

    January 11, 2010 at 10:53 pm

    So now I want to be in Brazil on the beach wearing something like this… possibly be the coolest 'thrown together' outfit I've seen on sand. It looks like this guy is completely submerged in Vay Kay mode and your photo has taken me there…..
    for a few moments at least while we endure the snowy chill in Ontario, Canada.

  103. Tiffany's Small World

    January 12, 2010 at 12:02 am

    ohhh I love Brazil!want to go there…love the photo!

    xo –

  104. Wardrobe Warrioress

    January 12, 2010 at 12:15 am

    Ahhh looks so cool! Wishing I was there.

    Check out my blog! :-)

  105. Jonathan

    January 12, 2010 at 1:46 am

    he's dressed for the beach but he knows he's not going in the water with that watch, sari-ish cloth or those glasses. here we have a man who is sure of what's doing and where he is.
    how often does an outfit actually give this much away about personality?

  106. kalliste-Greece!

    January 12, 2010 at 2:44 am

    Ilike very much men who experimate and are bold as it refers to their choices of colors..That means not afraid to compinate other colors than the 'safe' one as black,white and the 'earth colors'…You captured the 'right moment'and i like it a lot…Love the shirt.KISSES……!

  107. Anonymous

    January 12, 2010 at 2:49 am

    Oh how I miss Brasil!!! The color and the happyness… You can feel the joy of living in the way that people dress! Sart in Brasil!!!!!!!!!!!!!!!!!!LOVE IT, stay longer next time, ok sugar??

  108. Lorenzo Sodi & Andrea Vitali Rosati

    January 12, 2010 at 2:55 am

    Scott are you in Florence for Pitti in this days?

  109. Geraldine Ryan

    January 12, 2010 at 3:08 am

    Hey, over in the UK we're all freezing. I'd like to look at how people can look good dressed for the cold. It's easy to slap on a pair of shorts and look good when you've got a physique like his and a healthy tan.

    Disappears under slanket.

  110. what dia like

    January 12, 2010 at 4:15 am


  111. Branislav

    January 12, 2010 at 4:46 am

    Super cool.

  112. Anonymous

    January 12, 2010 at 5:18 am

    i really do wonder where does he get his fashion inspiration? so bold. love-love-love the blue and the purple mixed with the aqua-tinged shorts. ~adella

  113. Bambola

    January 12, 2010 at 5:22 am

    BRAZIL!!!! colorfull land!!! VIVA SUDAMERICA! wonderful pic!

  114. Tea with Edith

    January 12, 2010 at 6:03 am

    The sparkling colours and the light in these pictures is just amazing.

  115. samgolley

    January 12, 2010 at 6:33 am

    amazing color combination , almost makes me feel warm.
    are they Wayfarers he has on ?

  116. funny sms

    January 12, 2010 at 7:36 am

    so so so nice picture i like it and thanks for sharing this picture with us…..

  117. funny sms

    January 12, 2010 at 7:38 am

    your picture is too good i like it and thanks for sharing this with us….

  118. Spaggetka

    January 12, 2010 at 7:44 am

    He looks so hot! Perfect combination of blue and purple!

  119. Sad Eyed Lady of the Lowlands

    January 12, 2010 at 7:52 am

    Rio, I love you….such a unique place- the mix of nature and the interests and conforts of a big city (movies, theaters, restaurants, museums, shops, malls, nightlife), the beautiful colors, the amazing light, the uncomparable energy and vitality of the city and its people, the laidback charming sophistication…

    And I didnt mention the breathtaking landscapes…

  120. Bruno RS

    January 12, 2010 at 8:35 am

    What, no book signing? How come?

    Welcome to Rio, come back often. I"m sure you'll find many more interesting characters if you're able to spend a few more days, and not just with the fashion crowd. Rio locals incorporate the mix between the urban and beach styles vey well, it's quite unique.

    To all of you suffering with the cold and snow, we are sort suffering as well – it's 40ºC outside! Though we do have the beach. Who am I kidding, Rio rocks, I wouldn't trade it for any other city in the world, and I've had my share of living abroad. Come and visit us, you'll surely have a great time. Abraços!

  121. Daniel

    January 12, 2010 at 9:53 am

    Love how the colors work with each other – very etro! And the scarf belt is great!

  122. Melafrique

    January 12, 2010 at 10:03 am

    Simply beautiful

  123. Bamto

    January 12, 2010 at 10:46 am

    i like the shoes…love the combination of grey,violet and mint green but not so sure about his shirt!

  124. Alice D. Millionaire

    January 12, 2010 at 11:14 am

    all i can ever say about your photos is that they're perfect. this one is just the same.

    alice d.

  125. Petey

    January 12, 2010 at 2:02 pm

    I would like this entire outfit for me and I'm a woman (not the dog in the photo!)

  126. laweezil

    January 12, 2010 at 5:10 pm

    I LOVE Luca! Any idea where I can get shades like that? Am having a teal moment myself.

  127. Fernando Dasilva

    January 13, 2010 at 12:36 am

    I loved everything about his outfit…lots of style!
    The photo is beautiful and the yellow captured in the background make it richier…I'm Brazilian and although I have not enjoyed Summer time in Rio lately I have to agree with FashionLover…his look is not normal in Brazil.

  128. House and Land Packages Redbank Plains Qld

    January 13, 2010 at 1:18 am

    Looking very much Relaxed ………..

  129. djursh

    January 13, 2010 at 7:50 am

    love the purple scarf!!!
    and the shirt, i want to wear it now haha

  130. ten thousand things

    January 13, 2010 at 10:10 am

    sigh…Luca is the male fashion embodiment of Mary Poppins – practically perfect in every way.

  131. Ana Paula Andrade

    January 13, 2010 at 11:48 am

    Linda foto! Beautiful photo!!!!!
    I Will to Rio de Janeiro in the next summer!!!!
    and maybe, i make good photos!
    ok, Scott Shumam? Kisses for you!
    I love you!!!
    p.s: You're handsome!!!

  132. Isobel Saoirse

    January 13, 2010 at 12:14 pm

    All the colors in this picture makes me wanna jump on the first plane to Rio! Ah, lovely!

  133. Tati M.a.b

    January 13, 2010 at 6:31 pm

    Great photo, colors, his pose…
    but the dude style its a bit "girly" for my taste…
    But it's nice to see that, he is bold

  134. Anonymous

    January 13, 2010 at 9:10 pm

    very bold of him. The sunglasses are a little tacky but he almost pulls them off.

  135. Oddysseus

    January 14, 2010 at 10:52 pm

    With the combination of sunglasses and sash, I would be very, very surprised if this man was altogether not of a certain persuasion. Sure it's stylish, if sort of tacky, and fun, in a look-at-me-oh-why-don't-you-look-at-me kind of way, but the overall image is one of being over the top.

  136. Paula

    January 17, 2010 at 9:47 pm

    no comments, love it!

  137. Anonymous

    January 18, 2010 at 10:45 am


  138. Anonymous

    January 19, 2010 at 3:07 pm

    I love all of your Luca pics. Hell, the guy is edible.


    January 21, 2010 at 8:18 am

    I would love to be on that beach now love the the photo the caption is great


    January 22, 2010 at 8:17 am

    great combination well done boy!

  141. Anonymous

    January 30, 2010 at 3:20 pm

    a good looking man! wow!
    wonderful mixing of colours: purple, blue, turquoise!


  142. MSM United Building Services

    May 26, 2010 at 8:51 pm

    love it

  143. dining room table

    August 21, 2010 at 2:38 am

    That guy is so good looking and the outfit the he wears makes him look so good. The color combinations are one that makes him more attractive.

  144. Anonymous

    January 7, 2011 at 10:47 am

    Interesting pictures at a seaside i really enjoyed to see this one.

    Send flowers to Pakistan

  145. Anonymous

    January 7, 2011 at 10:51 am

    Interesting picture at a seaside its too good and the outfit its also amazing.

    Send flowers to Pakistan

  146. Lorenzo

    January 13, 2012 at 8:08 am

    Rio what a magic place, right?

    …. Her name is Rio and she dances on the sand
    Just like that river twisting through a dustly land ….la la la la

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