Monday, January 11, 2010

At Rio Fashion….Joana, My New Style Star, Brazil

This is the first moment I saw Joana.

Ok, truth be told, Garance and I ran away from the Winters cold to Rio Fashion Week in Brazil.

It’s hot down here….I mean, crazy hot!! However we still met several really cooool girls down here. Just like Eva, or Giovanna, or Anna Della Russo, Joana is one of those girls that I become instantly curious about. Everyday I want to see what she’s is wearing.

Being Brazilian, Joana is great at color, accessories, prints and just the right amount of sexiness. She has a superior taste level and an undeiniable charm…basically, she is as nice as she looks.

I have a few more shot of her to share over the next few days. By the time you read this though, I will be flying to Florence for Pitti Uomo. This week will be an interestng mix of High Summer Rio Style and full-on Florence Winter Chic.

ps. I will have a book signing in Florence at Luisa Vis Roma on January 14th at 6:30pm.

I will do another post about this event tomorrow with more details.


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  1. Kazuko

    January 11, 2010 at 7:41 am

    gorgeous colour combination

  2. Anonymous

    January 11, 2010 at 7:41 am

    ¡Todo al rojo!

  3. Anonymous

    January 11, 2010 at 7:41 am

    Gorgeous !!!
    I love the look with head scarf. Something very hermes!!!

  4. Anonymous

    January 11, 2010 at 7:42 am

    very much in-your-face sort of look… love it! The headscarves really does the trick as well. -adella-

  5. San

    January 11, 2010 at 7:44 am

    I actually like the style of her friends better. But I do so envy you for being in Rio. Europe is freezing at the moment.

  6. Isabel

    January 11, 2010 at 7:44 am

    Hi! I love her look. Quite clasical but full of colour brightness and elegance. COuld you tell me Joana who? I wanna find out more about her. Thanks

  7. La chica

    January 11, 2010 at 7:44 am

    I'm not a big fan of orange, but that dress is amazing.

  8. Martín GOMEZ

    January 11, 2010 at 7:45 am

    very nice girl!!! beautiful skin color matches with the dress…great shoot too, as ever..congratulations & taste caipirinha dudes…

  9. no-more-wire-hangers

    January 11, 2010 at 7:46 am

    NICE Hermes!

  10. openzedoor

    January 11, 2010 at 7:48 am

    Well accessorised with the headscarf and bag, and that dress looks fantastic!

  11. r.sought

    January 11, 2010 at 7:51 am

    Being the sneakerhead that I am… I notice the red perforated TK Societies in the backdrop!

  12. saradowle

    January 11, 2010 at 7:52 am

    Sitting here in the freezing British winter, how I wish to be in warmth to be able to weather such summery colours!

  13. Guilherme Cuer

    January 11, 2010 at 7:52 am

    heey, thanks for coming to my country Brazil, it's crazy hot right? we're in the middle of the summer tho'… and keep up, i like your work…

  14. editor

    January 11, 2010 at 7:52 am

    Oh, I think she looks absolutely gorgeous. We did a big feature inspired by 'Rio' last week on Adorn London.

  15. Raji

    January 11, 2010 at 7:56 am

    Shes gorgeous, love the colour.
    Have fun in Florence :)

  16. Beverly Bohan

    January 11, 2010 at 7:58 am

    I love vibrant colours mixed with vintage.

  17. StreetstyleNews

    January 11, 2010 at 8:01 am

    Yes – like especially the colors! Curious about the shots to come…

  18. Anonymous

    January 11, 2010 at 8:01 am

    Mr. Schuman,
    You officially have the best job
    in the world!!! Your occupation has combined the highest passions in my life, style and travel. I hope to one day see the world in the manner that you have done. I find your posts inspirational and challenging. You give me insight on cities that I wish to see one day! Keep the posts coming my friend!

  19. Louis

    January 11, 2010 at 8:01 am

    bellissime le nuances di colore messe insieme…
    la Kelly?…che dire…unica e inimitabile!

  20. Anonymous

    January 11, 2010 at 8:02 am

    Great Great Great Carmen

  21. Butter

    January 11, 2010 at 8:04 am

    Wow wow wow wow, amazing Kelly, amazing dress.. I love love love!

  22. lungile, southafrica

    January 11, 2010 at 8:06 am

    bag,shoes, scarf, complexion. perfect

  23. Wikifashion and Lola

    January 11, 2010 at 8:08 am

    That dress is gorgeous! The colour is absolutely beautiful ")

  24. Carmen

    January 11, 2010 at 8:10 am

    I love her bag, and the colour of her dress is gorgeous.


  25. Vinda Sonata

    January 11, 2010 at 8:11 am

    what an honor for her to be called as a style icon by "the sartorialist". that's rightly deserved, yes, she's a very good looking woman, and i'd kill for that hermes birkin.
    have a nice holiday for both you and Garance! :)


  26. Sarah J

    January 11, 2010 at 8:12 am

    she carries herself so well! and i am LOVING her outfits vintage to modern ratio. it's spot on! LOVE.

  27. Xanela Chic

    January 11, 2010 at 8:12 am

    Joana is lovely and I love her style…

  28. Mel Salvi

    January 11, 2010 at 8:13 am

    Really great style!

  29. The Photodiarist

    January 11, 2010 at 8:13 am

    I love the beautiful red dress, but I am more intrigued by the black dress behind her. The details on that one are lovely.

  30. Kat

    January 11, 2010 at 8:13 am

    oh, how wonderful!!!
    a very inspiring image.

  31. The Photodiarist

    January 11, 2010 at 8:14 am

    By the way, I think that she (Joana in red) is wearing a DVF dress. I have that dress in turquoise.

  32. JouJou Loves You

    January 11, 2010 at 8:15 am

    Loooove the colors!!!! I also love that you caught her talking on her cell phone.

    Her muted bag color goes perfectly with her ensemble.

  33. Alice

    January 11, 2010 at 8:19 am

    The colour of her dress and her shoes are perfect!What can I say about that bag…?All time classic!I believe Sartorialist that all of them, not only Joana, are very stylish women, each with her own way..

  34. Anonymous

    January 11, 2010 at 8:20 am

    She's absolutely beautiful.

    P.S. Although it's hard to believe, but we're freezing here in South Florida.


  35. Anonymous

    January 11, 2010 at 8:21 am

    Divine! Thanks Sart, this photo has brought sunshine and warmth into a cold and grey London Monday.

  36. Ditte

    January 11, 2010 at 8:22 am

    oh wow, she mixes colours beautifully!

  37. Petey

    January 11, 2010 at 8:28 am

    Wow! Love everything about this look, from her Barbie pink lipstick with the tangerine dress to the perfectly casual headwrap. Can't wait to see more!

    NYC-Paris-Rio-Florence – Sart, do you ever get jetlagged?

  38. Anonymous

    January 11, 2010 at 8:30 am

    Love the colour of the dress! So classic but not too classic, and the scarf is perfect, really lends a relaxed air…

  39. alegzandra

    January 11, 2010 at 8:33 am

    i haven't commented until now, but I had to say it: WOW!!!

  40. diamondsinchampagne

    January 11, 2010 at 8:36 am

    The colour of the dress is stunning. She is the meaning of glamour

  41. Anonymous

    January 11, 2010 at 8:40 am

    WOW! Amazing. I love it. I would be happy to be her friend:-))

  42. Jr_Mendes

    January 11, 2010 at 8:43 am

    Bem vindo ao Brasil!!!

  43. FvaD.

    January 11, 2010 at 8:49 am

    & she's a STAR :)
    hope u'll drop by Cairo one day, january is perfect there..stay in Zamalek Island & remember this name: Sequoia; an open air bar/restaurent by the nile where the trendiest gather :D

  44. CW

    January 11, 2010 at 8:53 am

    Bag would be really heavy if full and impossible to carry in the crook of her elbow. However, this is a great shot when it comes to showing off the bag. Was this a shoot for the manufacturer?

    Beautiful outfit on Joana. However, the hankie-head detracts from her beautiful face (another reason why the shot emphasizes the bag).

  45. ZidaMinnesota

    January 11, 2010 at 8:55 am

    I love the ring on her finger and the headband is so cute! Some people are just trendsetters

  46. dia vide son dressing

    January 11, 2010 at 8:57 am

    such beautiful with Hermès bag.

  47. Christina

    January 11, 2010 at 8:59 am

    LOVE the outfit, the colour on that dress and the bag, pure perfection!

  48. Anonymous

    January 11, 2010 at 9:02 am

    Great style! And there is more women like her in our country! You should come visit more!
    Será bem vindo!

  49. Anonymous

    January 11, 2010 at 9:03 am

    Love the dress, love the sandals, love the scarf on the head, love the bag…pretty, fun and sexy! Fifties' style modernized!

    Boa, Joana!

  50. ADJ

    January 11, 2010 at 9:03 am

    south american women take the cake in terms of style. beautiful.

  51. amalie

    January 11, 2010 at 9:07 am

    omg. red has never looked this good before! and i love her bag.

  52. Tea with Edith

    January 11, 2010 at 9:07 am

    The coral dress is just perfect.
    Wish I was in a warmer climate than cold Britain.

  53. J.A.F.

    January 11, 2010 at 9:07 am

    Wow, that Birkin bag!

  54. Mr Brown

    January 11, 2010 at 9:08 am

    Head scarf and ring.

  55. Modern Traditionalist

    January 11, 2010 at 9:10 am

    So chic! And dare I say, classic. Incredible!

  56. orange

    January 11, 2010 at 9:13 am

    I always read your blog,it's wonderful.



    January 11, 2010 at 9:14 am



  58. Carole

    January 11, 2010 at 9:15 am

    OMG, that bag!!!
    Not usually a fan of orange, but that dress is killer.

  59. Claire

    January 11, 2010 at 9:16 am

    I love those shoes. It's so nice to see some summer shots. London is horrible at the moment. Nothing but ice and snow everywhere.

  60. Tiffany

    January 11, 2010 at 9:21 am


  61. dubai-an

    January 11, 2010 at 9:27 am

    come to dubai

  62. Autour de toi

    January 11, 2010 at 9:29 am

    So chic. It's amazing to see a outfit like this after seeing only pictures of snow everywhere.

  63. Aaron Brown

    January 11, 2010 at 9:32 am

    What a great ensemble. She really pulls off that vibrant color.

  64. Anonymous

    January 11, 2010 at 9:33 am

    She is cute and chic but I don't like the prominence of the Birkin bag. It's like it screams, "Look at me! I cost a fortune!" Something else on her arm would have been more interesting to me.

  65. Anonymous

    January 11, 2010 at 9:40 am

    Love the bag!!!!

    this is something you may find interesting as well:

  66. Anonymous

    January 11, 2010 at 9:43 am

    you seem to picking up on a orange trend

  67. Christina

    January 11, 2010 at 9:52 am

    Giovanna is still my favorite, but I'm eager to see the next few pics of Joana!

  68. Ross

    January 11, 2010 at 9:53 am

    Me encanta el look, el recogido del pelo y ese anillo tono verde en contraste con el color del vestido, increible. Bolso perfecto!!!

  69. Melissa~

    January 11, 2010 at 9:56 am

    Brazilian woman are the best, I must say they're the best dressed of latin america. And when you live in a place like Brazil, is almost imposible not to be. they're always happy ( is for the guarana), full of energy and the're always so nice. Please share more. I have the feeling that brazilian woman doesn't have the style popularity that they deserv.

  70. Anonymous

    January 11, 2010 at 9:58 am

    Sorry but I don't see anything so extraordinany in this girl…

  71. therichhomeless

    January 11, 2010 at 9:59 am

    LOVE THE GLASSES ;))) and the hole look :)

  72. fledgling

    January 11, 2010 at 10:00 am

    the headscarf.
    the cubmasters.
    the hermes.

    and i love the little charcoal gray pleated dress on the girl behind her.

    rio! i'm coming!!

  73. Coco

    January 11, 2010 at 10:03 am

    I really love the combination of these colours! I was always worried to wear red because I never knew how to wear it.. But now I know. It goes perfectly with the brown!! And the scarf and ring are so cute! And actually I have never seen to have the scarf ended on the top.. but looks amazing!

  74. Eveline

    January 11, 2010 at 10:07 am

    Red + Leather Brown is a wonderful palette!
    She has a great sense of style and these colours looks good on her skin tone!

  75. mau

    January 11, 2010 at 10:08 am

    love your work !
    are you going to be at mercedes benz fashionweek berlin?

  76. vir beātum

    January 11, 2010 at 10:10 am

    She makes that heavy-looking bag seem rather light, which is either a feat of bag design or a feat of comportment. All style considerations apart, she has wonderful ankles. Time was when a well-turned ankle was enough to make a man swoon, but they are now sorely neglected.

  77. Maria José

    January 11, 2010 at 10:17 am

    I love the outfit. Love the mix of colours.
    Amazing bag. you have to come back Spain!!!

  78. Fly Girl

    January 11, 2010 at 10:20 am

    Gorgeous style and gorgeous girl. Brazilian women are the most stunning I've ever witnessed.

  79. Valentina_s

    January 11, 2010 at 10:24 am

    This girl has the perfect outfit!

  80. [email protected]

    January 11, 2010 at 10:26 am

    if you would not have written Rio, I would have thought it is Milan…she looks so Italian. xoxokathrin

  81. tainah*

    January 11, 2010 at 10:29 am

    esse é o nosso Rio de janeiro
    maravilhoso e escaldante!!

  82. Sara Bentley

    January 11, 2010 at 10:34 am

    Joana does have great style — and she looks like a lady! Love her bag, scarf, wrap dress combo! Looking forward to seeing more pics of her outfits.
    Have fun in Florence!

  83. Yannick

    January 11, 2010 at 10:36 am

    The Red TK Societys in the back are the best in this picture! why dont you take a photo of that guy? ;)

  84. Anonymous

    January 11, 2010 at 10:38 am

    Yes, Brazilians are great at color, accessories, prints and Blacks are great at dancing and blowing in a trumpet, you git.
    Oh, and great news about your carbon footprint!

  85. Leti Schuh

    January 11, 2010 at 10:41 am

    Lindos! Aproveitem nosso Brasil, Startorialist e Garance. Mais fotos, por favor! E passem por Porto Alegre..

  86. aquiemnewyork

    January 11, 2010 at 10:44 am

    She reminds me of Carmem Miranda!

  87. Wero

    January 11, 2010 at 10:45 am

    I adore her Hermes bag!

  88. Anonymous

    January 11, 2010 at 10:46 am

    I wish I was that tan right now-winter, I hate you! All of them look incredibly chic.

  89. Nicole Cik

    January 11, 2010 at 10:50 am

    Hey Sart, will you come to fashion week in Milan?
    Hope to see you.

  90. Yamila

    January 11, 2010 at 10:53 am

    Amo el color de su vestido!

    Amazing photo.

  91. Alejo

    January 11, 2010 at 10:59 am

    Lovely =) Is fantastic

  92. TorontoVerve

    January 11, 2010 at 11:14 am

    I love the color. I can't wait for summer…

  93. Tuninha

    January 11, 2010 at 11:19 am

    BRAAAASILLL RULES!!!!!!!!!!!!!!!!!!


    how we brazilian women go out in summmer!!!


  94. Andrea Nolasco

    January 11, 2010 at 11:29 am

    Hi Scott,
    you choose the rigth girl,she is lovely,and a great person too.I'm so proud of her.Beijos Andrea(Joana's mother)

  95. Shoestring Traveler

    January 11, 2010 at 11:30 am

    The tan, the dress, the Hermes–love it!

  96. Jacqueline

    January 11, 2010 at 11:33 am

    Wow, she looks wonderful. I love the colors of her bag, dress, and shoes. She needs a fashion blog, pronto! xoxo

  97. liz kaufman

    January 11, 2010 at 11:35 am

    such an amazing purse.

  98. khdz

    January 11, 2010 at 11:46 am

    what a fantastic color.

    i love it when you and Garance go traveling to the same place, because we get awesome pictures from two different viewpoints :)

  99. Rio Etc.

    January 11, 2010 at 11:47 am

    Mr. Schuman,
    You, Garrance & Joana are at RIOetc, a brazilian street style blog inspired on your work!

  100. Megan

    January 11, 2010 at 11:50 am

    that color makes me want to jump on a plane to the beach… gorgeous use of the scarf, she can really pull it off…

  101. tempesta

    January 11, 2010 at 12:01 pm

    Which painter's muse is she? And look at the colour of her lipstick…

  102. Hanne.

    January 11, 2010 at 12:02 pm

    She looks amazing!

  103. Moda & Cia das Amigas

    January 11, 2010 at 12:05 pm

    I loved the ring she is wearing.
    The next time you come to Brazil, Brasilia know.
    You are always welcome to Brazil.

  104. guarnieri

    January 11, 2010 at 12:09 pm

    Bell registro, charm stilo rapresenta bene Joana.

    seguo il Fashion verso il Rio pelo sito brasiliano,sono rimasto contento quando ho saputo che era li nel Rio. Mi piace tuo lavoro.

    Guarnieri – Venezia – Italy

  105. captainrl

    January 11, 2010 at 12:11 pm

    Great dress , at this point the Hermes bag is too much of a status symbol.

  106. Citizen Rosebud

    January 11, 2010 at 12:12 pm

    it looks so chic and so absolutely effortless. lovely!

  107. Jaime Randle

    January 11, 2010 at 12:13 pm

    FORGET THE GIRLS, HOW CAN I ENJOY AS FABULOUS A LIFE AS YOU, SCOTT?!!! Are you hiring? I am wonderful and armed with a college degree, world travels and superbad moxie, but I mean… I'll be a Shoe shiner? Tooth brusher? Anything! ;-)

  108. AnonymousJK

    January 11, 2010 at 12:14 pm

    All I can see is that Hermes bag and quite frankly, I'm very happy w/ my limited view ;)

  109. Anonymous

    January 11, 2010 at 12:22 pm

    People! It's a *KELLY*, not a Birkin!

  110. Dancing Branflake

    January 11, 2010 at 12:25 pm

    I love how it's hot there but she's not wearing anything skimpy. She's obviously a stylish lady. And that bag speaks volumes.

  111. Paris sevärdheter

    January 11, 2010 at 12:25 pm

    Super nice!

  112. Lou

    January 11, 2010 at 12:30 pm

    That's the best orange ever. Love the (malachite?) ring and the pink! lipstick. Very sophisticated mix, with the browns. Great inspiration, I can understand why she is your New Style Star.

  113. Barbora

    January 11, 2010 at 12:37 pm

    Soooooooooooooo lovely!And I absolutely love the scarf which adds a really nice twist to her classy outfit!!!

    "fashionably tasteful.have a bite"

  114. mimi

    January 11, 2010 at 12:38 pm

    blood orange + soft brown accents = perfection

  115. Just me

    January 11, 2010 at 12:39 pm

    Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!Gorgeous !!!

  116. Paula

    January 11, 2010 at 12:44 pm

    I made the ring that she is wearing!!!! Raw emerald from Colombia!!

  117. verseastyle

    January 11, 2010 at 12:46 pm

    Oh she is beautiful! The dress color looks amazing on her skin. Can't wait to see more of her style.. xoxoxo

  118. Anonymous

    January 11, 2010 at 12:46 pm

    Love the look, but not loving the bag, in this context.

    It's too big, too boxy, doesn't complement the flow of everything else in the outfit and the atmosphere; she needs something she can swing!

    Also, maybe just in the color balance in the photo or on the computer screen, but the color of bag and dress are awful together: the bag looks sort of putty or even greenish or something against the orange/red dress–how much nicer would it be in a dark brown or a pale tan…

    learning from the other posts that it's a birkin and an iconic bag, but to hell with it, this stylin' woman doesn't need that kind of armor…!

  119. Lisa Petrarca

    January 11, 2010 at 1:01 pm

    I wish I was brave enough to wear color like that. I always tend to wear basic black & then accessorize with color.

    She looks so beautiful & cheery!

  120. Lauren Cartier

    January 11, 2010 at 1:25 pm

    dvf always looks good, and i am going to copy the way she wraps her headscarf – that is fabulous.

  121. Hazoon

    January 11, 2010 at 1:55 pm

    She looks stunning !!!

  122. The Sunlight District

    January 11, 2010 at 2:05 pm

    It's summer down south of the equator, no? She looks amazing, because she practically embodies summer. That headscarf makes her look like a hot, tan Lucille Ball and I like it. The structured handbag is awesome and that green ring really adds an amazing pop of color to her orange dress. She makes me wanna be where she's at.

    - Nathaly

  123. Anonymous

    January 11, 2010 at 2:07 pm

    Great style… I love the dress!

  124. Joy Mars

    January 11, 2010 at 2:16 pm

    Now I'm jealous of your life. I wasn't before, but now I am. I'm going to have to walk this off.

  125. Le 21ème

    January 11, 2010 at 2:21 pm

    LOVE this photo, Scott!


  126. Isobel Saoirse

    January 11, 2010 at 2:23 pm

    he simply looks wonderful!

  127. Hanna

    January 11, 2010 at 2:29 pm

    this picture is awesome, this women is so classy with her Hermès bag, and she looks so pretty in her dress whereas I'm just getting colder each day in Paris…I'm SO jealous..

  128. Christina Diaz

    January 11, 2010 at 2:46 pm

    Gorgeous! I love her colors!!!

  129. Anonymous

    January 11, 2010 at 2:48 pm

    She has style, color, and she's unique! But what really makes her stand out is the organic way in which she wears it. Truly beautiful, I would even go as far as to say this is a timeless look.

  130. Fashion Monstre

    January 11, 2010 at 2:48 pm

    the colors look so good against her tan skin and i adore the headscarf!

  131. Rafaella

    January 11, 2010 at 2:50 pm

    ya she's pretty with this orange dress. and even thougt I am Brazilian I just can't use this dress with colors so tropical.. rarara

  132. Bebe

    January 11, 2010 at 2:57 pm

    wow. absolute perfection. seemingly effortless perfection. head to toe.

  133. Anonymous

    January 11, 2010 at 3:01 pm

    gente, quem é essa joana?

  134. ipp

    January 11, 2010 at 3:27 pm

    oh, i'll try to come to florence. i don't live too far.

    i am excited.

  135. Anonymous

    January 11, 2010 at 3:33 pm

    Would anyone look twice at her if it weren't for the Kelly bag?

  136. Brigadeiro

    January 11, 2010 at 3:46 pm

    Gorgeous colour, and balancing the Hermes with the head scarf is brilliant, she looks so fabulous! I haven't been back home in over a year, so am SO jealous you were in Rio!!!

  137. Anonymous

    January 11, 2010 at 3:54 pm

    That Birkin looks way too new.

  138. Pri

    January 11, 2010 at 3:55 pm

    The ring that Joana is wearing is from a brazilian designer called Jack Vartanian, who has stores in São Paulo, Rio de Janeiro, Brasilia and New York (at Madison). It's Jade stone from Birmania in Pink Gold…Gorgeous!!!

    I also love Joana's style!!!

  139. MELISSA Z.

    January 11, 2010 at 4:02 pm

    Semplicity is the best way to be elegant! Obviously with a Kelly!

  140. Christa

    January 11, 2010 at 4:06 pm

    Stunning dress!

  141. Mamma M

    January 11, 2010 at 4:12 pm

    oooo I LOVE the high-heeled shoes!!!

  142. Anonymous

    January 11, 2010 at 4:17 pm

    AMAZIIIING! such an inspiration!

  143. Hilary

    January 11, 2010 at 4:20 pm

    Ahhh. Sigh. The Kelly is timeless and chic.

  144. Débora Saad

    January 11, 2010 at 4:32 pm

    Too bad you couldsn't have a book signing here in Brazil, I was eager to it =}

    Love her shoes and purse.

  145. Anonymous

    January 11, 2010 at 4:32 pm

    Sorry, confused and amused to say that she insights jelousy in me!!! I'm so looking forward to seeing more of her.

  146. sanmiguelense

    January 11, 2010 at 4:46 pm

    Isn't this the 70's? Color combo, stuff:Kelly, shades, Hermes scarf??Tan? Shoes? It's deja-vu all over again!

  147. Global Girl

    January 11, 2010 at 4:55 pm

    All three ladies look great.

  148. brightlightsbigcity

    January 11, 2010 at 5:09 pm

    so beautiful!!

  149. Femina Miss India

    January 11, 2010 at 5:17 pm

    Really nice!

  150. Alexia

    January 11, 2010 at 5:17 pm

    just WOW :)

  151. Shave

    January 11, 2010 at 5:35 pm

    The dress is FAB. Texture, length, belt, bow, color. ALL RIGHT!! She belongs in the foreground. Note: Check out her hemline compared to the other women in background. Magnifique!

    The bag is contrived. Too big, too new, too I saw this in a magazine and have to have it. Proportioned wrong. To me it states, "I can't figure this out, so I'll buy the look."

    Sunglasses are OK. Far Better than those or the woman to her immediate right though.

    The scarf doesn't work for her. I'm working in a major capital of the world, its hot, I'm hot and I'm wearing a vampy scarf?

    Sandals? HOT HOT HOT
    She's got the legs, the ankles and the walk. A woman of stature.

    Field Notes: What's up with the dude behind her? Check out those ancient kicks, A-wash jeans, and black vest over Tshirt?

  152. Anonymous

    January 11, 2010 at 5:36 pm

    what brand are the shoes? rod

  153. Anonymous

    January 11, 2010 at 5:37 pm

    I love Florence…

    Cheers from Paris


    January 11, 2010 at 8:55 pm

    do you want to buy vintage clothes and get free music also?

  155. Viviane Martins

    January 11, 2010 at 8:58 pm

    I love the dress, is amazing
    About the Bag…IS NOT A BIRKIN
    it is a kelly.

  156. brendan stampley

    January 11, 2010 at 9:02 pm

    I am in love with her purse!
    can not wait to see the shots to come!

  157. Rosa

    January 11, 2010 at 9:32 pm

    Love the outfit!!! the perfect balance!!!

  158. katie

    January 11, 2010 at 9:38 pm

    Birkin Birkin Birkin! wonderful, i also love the navy dress her friend is wearing, beautiful cut and design.

  159. Chadwick

    January 11, 2010 at 11:30 pm

    Love it.

  160. Anonymous

    January 11, 2010 at 11:54 pm

    She looks great, but I don't really get why she piqued your interest so much. Maybe after you post the other shots I'll understand it better.

  161. pilcuis

    January 11, 2010 at 11:56 pm



    January 12, 2010 at 12:14 am

    Ahhhhh, classic beauty and style. A rare combo nowadays. Love it.

  163. Lucy Laucht

    January 12, 2010 at 1:28 am

    She is gorgeous- so well put together. This look speaks volumes about knowing your own style rather than following trends.


  164. She is a vision…a throwback to elegance. Tangerine has never looked so good. Terribly excited about peeking at the other shots you have of Miss Joana.

  165. Stephan Pockrandt

    January 12, 2010 at 3:05 am

    Very nice!

  166. Jenny Kozlow

    January 12, 2010 at 3:07 am

    I have recently fallen in love with a Brazilian shoe label called Carmen Steffens which we are fortunate enough to have in Canberra, Australia.

    It's so refreshing to be able to walk in the store and see COLOUR and excitement in quality footwear. This photo reminds me of that concept.
    By the way love the ring – a subtle way to bring in an additional colour to the palette and staying tasteful.


    http://[email protected]

  167. Anonymous

    January 12, 2010 at 4:01 am

    Great photo… I have just been 10 minutes looking at it..just thinking about where does she come from, where is she going, s talking to..??
    Just amazing attitude

  168. Ana Laura

    January 12, 2010 at 4:31 am

    Hermés, Hermés,Hermés…
    She would be gorgeous even without the bag!

    And you are very welcome in our country, anytime!

    Wishing you all the best,

    Ana Laura
    Belo Horizonte-Brazil

  169. Anonymous

    January 12, 2010 at 5:46 am

    I love Rio, and that girl is so much in to the spirit of the city!!

    good choise!

  170. Anonymous

    January 12, 2010 at 5:47 am

    Oh, please, no more It bag slobbering, this looks like a bag ad, we're supposed to be looking at the woman.

  171. Marisa

    January 12, 2010 at 6:02 am

    So lovely! It´s perfect!!

  172. Dominica

    January 12, 2010 at 7:43 am

    I'm lucky to have exactly the same bag, same colour but mine has silver hardware ; I'm so glad you posted this picture…cause it shows me you can mix a very classic bag with funkiness and make it look retro-chic !!
    And what a great way to wear that scarf too !

  173. Sarah Amy Jay

    January 12, 2010 at 7:44 am

    I need to have a look at her face – is she as pretty as it seems?

  174. jonathanvdk

    January 12, 2010 at 8:09 am

    her green ring is the centre-piece of the whole outfit for me. it makes it all come together from there.

  175. beingdena

    January 12, 2010 at 8:13 am


  176. Anonymous

    January 12, 2010 at 8:16 am

    The glasses work as a crown… somehow

  177. Anonymous

    January 12, 2010 at 9:03 am

    I love this look! Check out for some good music.

  178. Ninapupina

    January 12, 2010 at 9:22 am


  179. Brasil na Italia

    January 12, 2010 at 9:27 am

    Hi, I would love to meet the famous The Sartorialist :)

    I'm here in Florence and I'm in Pitti right now.

    By the way, I wish to invite you for my fan page of Tuscany Trends (I work for Tuscany's Social Media Team).

    Ciao ciao!


  180. Vanda

    January 12, 2010 at 9:34 am

    Great colour and dress! Brazilian girls for me are the most beautiful girls in the world… (I am portuguese by the way!).I live in Greece so my next question is: when are you coming to photograph the beauty & style of the Greek women?? Keep up the good work

  181. MerciBlahBlah

    January 12, 2010 at 9:55 am

    That bag makes me swoon.
    The end.

  182. Jaime

    January 12, 2010 at 10:00 am

    This is such a wonderful effortless shot!
    Love the colors, and her energy!!!

  183. Naledi

    January 12, 2010 at 10:12 am

    The bag! the colours! OMG!!!!!!!!! I love it!!!

  184. Anonymous

    January 12, 2010 at 10:29 am

    heii scott are you in florence yet??? anyway gorgeus picture I luv it!!!

  185. Neri

    January 12, 2010 at 10:30 am

    Props to the red sneakers in the backgroung.

  186. HOT + COOL

    January 12, 2010 at 10:40 am

    This is the classic look that women around the world should go for…it's a look that alludes to sexiness but not in your face. French women have been notorious for this look but I guess I need to make it over to Rio.

  187. Jude

    January 12, 2010 at 10:40 am

    A little bit retro, I love this look!

  188. sblazer227

    January 12, 2010 at 10:45 am

    what a great color combination…and the simplicity of the shoes.

  189. Caitlin

    January 12, 2010 at 10:46 am

    Love how the brown shoes contrast with the red/orange dress! Bought your book and I love it! :)

  190. Bamto

    January 12, 2010 at 10:48 am

    great dress!love the orange and there is nothing better than great brown leather shoes like this for a perfect summer look!nice!!

  191. VIC

    January 12, 2010 at 12:05 pm

    I love she wears the shoes!!!

  192. Anonymous

    January 12, 2010 at 1:53 pm

    I want to be her!

  193. Renata Bevilaqua

    January 12, 2010 at 1:53 pm

    Nice to see you here in Brasil!

    Isn´t it a beautiful country, with beautiful women?

    Congratulations for your unique and special photos!

  194. Renata Bevilaqua

    January 12, 2010 at 1:54 pm

    Nice to see you here in Brasil!

    Isn´t it a beautiful country, with beautiful women?

    Congratulations for your unique and special photos!

  195. Anonymous

    January 12, 2010 at 2:46 pm

    She looks amazing! Love to see your other shots.

  196. Gilbert09

    January 12, 2010 at 3:11 pm

    wow… totally amazing!

    please visit Here

  197. Julia, the Thanksgiving Girl

    January 12, 2010 at 3:22 pm

    A mix of High Summer Rio Style and full-on Florence Winter Chic sounds fascinating! Can't wait for more goodness :)

  198. Luiza

    January 12, 2010 at 4:06 pm

    She looks really amazing at the pic and works at a nice store in Rio, check out everyone:

  199. Farrielle Design and Fashionista

    January 12, 2010 at 4:42 pm

    I love the dress, what a gorgeous bright color, brings me back to the colors of the Caribbean.
    I can't wait to see more of her.

  200. sevens

    January 12, 2010 at 4:53 pm

    impeccable taste…..
    she looks effortlessly put-together

  201. Plus Belle Ma Vie

    January 12, 2010 at 5:13 pm

    Is it the new Giovanna ?

    The picture (and the model) are fabulous !

  202. AnastasiaC

    January 12, 2010 at 5:30 pm

    she's lovely, nice look and style and gorgeous dress – is it a local designer?

  203. Anonymous

    January 12, 2010 at 5:31 pm

    She and that look are so perfect, that it almost hurts!

  204. Juliana A.

    January 12, 2010 at 5:44 pm

    For anyone wondering, this is Joana Nolasco, style coordinator of local multi brand store Via Flores. The dress is DvF and the shoes are Sergio Rossi.

  205. sajadah anak

    January 12, 2010 at 6:48 pm

    Nice Shot!

  206. Jennifer

    January 12, 2010 at 8:15 pm

    Effortless. She looks amazing in that red!

  207. Shirley Stamou

    January 12, 2010 at 9:50 pm

    xoxo from Brazil

  208. patricia

    January 12, 2010 at 11:05 pm

    Welcome to Brazil :D
    I'm from Rio, here is very very hot, and I love it HAHHAHHA

  209. Anonymous

    January 13, 2010 at 12:00 am

    I like that guy's red shoes who behind the beautiful girl

  210. D

    January 13, 2010 at 12:34 am

    feeling the persimmon/taffy/green elements.

  211. Anonymous

    January 13, 2010 at 4:21 am

    Nice look, georgeous woman. But I dislike the Hermès Bag somehow, sorry, ´cause this is an easy way of style.

  212. ARZ

    January 13, 2010 at 7:13 am

    hi.. nice story..
    i like ur blog.. :)

  213. Anonymous

    January 13, 2010 at 8:24 am

    can anyone tell who makes her sandals???

  214. Victoria @ Hibiscus Bloem

    January 13, 2010 at 3:07 pm

    Everything about her look is gorgeous.

  215. Tati M.a.b

    January 13, 2010 at 6:40 pm

    Love the retro look…
    And the green ring…
    don't like hermes bag design, to me people only buy it, because of its status, everyone says look its a birkin bag…I just dont think its pretty..Rather buy emeralds
    But the whole look is great …

  216. Judy

    January 13, 2010 at 7:39 pm

    LOVE every single piece she's wearing and it's even better when worn together! If the dress is DVF, what is the style called?? Anyone??

  217. Kiran

    January 13, 2010 at 10:28 pm

    I know you're very busy in Europe right now, but I was wondering if you will you be coming to Cali soon? San Francisco or LA??!!!

    Would LOVE to meet you!!

  218. Miss Molly

    January 14, 2010 at 3:50 am

    this girl is beautiful just like her style

  219. lucia

    January 14, 2010 at 2:21 pm

    Who is this woman?
    I must say I like her friend's style more.. I am not into orange, as a color for clothes, I don't like her shoes eiher, or combined ( again ) summery dress with a huge Birkin, screaming "i got money" This is not at all stylish, in my opinion.
    The girl is beautiful ok, and the dress to long :)

    My favorite is absolutely Emmanulle Alt, and Garance and Carine Rothfield, they got STYLE!
    But it might be that it is because I am not a huge fan of colors..

  220. Anonymous

    January 14, 2010 at 7:00 pm

    How does Joana carry Birkins and jewelry in Rio and feel safe? Does she have bodyguards?

  221. Thethinman

    January 14, 2010 at 9:07 pm

    love it

  222. Connie

    January 14, 2010 at 11:50 pm

    Oh goodness, she looks amazing! Sexy without baring all and the head scarf! Just gorgeous.

    The Heartbreak

  223. Lin

    January 15, 2010 at 1:13 pm

    Stunning. With such a bright color on the dress I love the bag and the shoes choice. I doubt anyone passing by her could resist a double-take. My favorite part might be the green ring.

  224. Zohra A.

    January 15, 2010 at 1:32 pm

    Omg she's so cute!!

  225. Anonymous

    January 15, 2010 at 7:15 pm

    A modern coloured Audrey Hepburn. Love it.

  226. Miss Cavendish

    January 16, 2010 at 12:37 pm

    Of the three Joana photos you've posted, this is the prettiest, I think. It's casual but elegant.

  227. Ezra

    January 16, 2010 at 12:41 pm

    that bag is too nicee

  228. Anonymous

    January 16, 2010 at 10:56 pm

    I want to marry her

  229. RachelleC

    January 17, 2010 at 2:40 am

    beautiful. truly beautiful

  230. Bruna S.B.

    January 17, 2010 at 9:07 am

    Joana has an effortless style. She has great taste.
    Makes me wish I was living back there and not in grey London. Beijos de Londres.

  231. Anonymous

    January 17, 2010 at 12:15 pm

    I like very much your special photos. sorry I don't speak english very well. I'm spanish girl.
    I love her shoes too.

  232. kim

    January 17, 2010 at 12:47 pm


  233. Anonymous

    January 17, 2010 at 1:18 pm

    she's a true queen I have rarely seen so graceful a woman she's a dream on earth.

  234. Gabriela

    January 17, 2010 at 5:20 pm

    I'm brazilian and I'm so glad to see something about Brazil here!I love this blog
    I cant wait to see more about brazilian style
    Joana is beautiful!

  235. Liz

    January 17, 2010 at 9:44 pm

    joana is amazing, love her style. her choice of colors and coordination. i wanna shop where she does. thanks so much for taking these photos. make me look forward to summer in california, where i live.


  236. Style Hunter

    January 18, 2010 at 4:54 am

    I am not fan of organge but on her it looks fab! The shoes, the dress and the bag are perfect match:)

  237. Vitalik

    January 18, 2010 at 6:32 am

    That's nice. I like thes.

  238. εFFε♥

    January 18, 2010 at 9:37 am

    She's so chic and colorfull!
    OMG I've seen only in this moment you've been in florence in luisa via roma!It's such a shame, i'd have liked so much to c u!

  239. Luciana

    January 18, 2010 at 10:00 pm

    She's wonderfull and very "right" for this event and moment.

  240. Anonymous

    January 19, 2010 at 11:58 am

    nice supras too!!

  241. Selmyra

    January 19, 2010 at 2:39 pm

    omg !!! splendid !

  242. Anonymous

    January 20, 2010 at 7:34 am

    that color! edible!!

  243. Anonymous

    January 20, 2010 at 10:39 pm

  244. Nica

    January 21, 2010 at 1:54 pm

    She looks really amazing . fun And Sexy So lovely! It´s perfect!!
    Nica Bs.AS.


    January 22, 2010 at 8:19 am

    I loved the whole great combination and she looks very comfortable in that dress too..

  246. Anonymous

    January 23, 2010 at 4:34 am

    I love her!!!! Her dress is amazing and her Hermes bag is amazing!!!! One of the best pictures ever published!!

  247. Anonymous

    January 30, 2010 at 12:18 pm

    there's something unfortunately "gossip girl" about this shot.

  248. larissa

    January 31, 2010 at 10:04 pm

    Her name is Joana Nolasco.
    Sart, you have to come here in july, to see how the Sao Paulo's girls dress in winter.
    Think about it. We have important and wonderful people to photograph.


  249. kea

    February 3, 2010 at 9:43 pm

    hi! can you please post more pics of her? joana. such talent has to be admired, and maybe, learnt from. thanks! great eye!

  250. Anonymous

    March 18, 2010 at 9:50 pm

    everyone and their mothers carrying hermes bags is SO PLAYED OUT! UGH! SO TIRED OF IT, BORING!

  251. Anonymous

    October 15, 2010 at 7:55 pm

    this Kelly´s horrible

    so hard to hold..

    looks a bit inconfortable

  252. fredericksof

    November 11, 2010 at 7:21 am

    Excellent post with nice pic..,I really like your post.It's so informative for me, Thanks for sharing such a beautiful blog,

    Fredericks of hollywood

  253. cool sneakers

    April 23, 2013 at 6:05 am

    That red dress, the accessories – so effortless. Great summer style.

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