Why is Vogue Italia so good?
The mix, the mix, the mix!
I just picked up the March issue and I can’t get over the quality and diversity of the photography and styling. In a very natural and organic way there is something for everyone, it doesn’t feel like any story is forced or done to appease a certain advertiser or audience segment.
Steven Meisel, Bruce Weber, Paolo Roversi, Glen Luchford (just to name a few) -each has a highly evolved style and a certain style of fashion that is best captured by that style -when you mix their work with the incredible archival and vintage photographs used to evoke a mood or source of inspiration, Vogue Italia has become the only magazine I can never bring myself to throw out.
So many “advanced” fashion magazine shoot almost exclusively in a hard-edged, aggressive manner and the mainstream magazines are often so sappy. Vogue Italia ,and for that matter L’Uomo Vogue, have struck a perfect balance of artistry and true fashion direction and inspiration. As a result, Franca Sozzani has built a level of respect for Vogue Italia ,within the industry, that I haven’t seen since Harpers Bazaar of the mid 90′s.
So who gives Vogue Italia the biggest challenge?
Paris Vogue? W? Self Service? i-D? 10? V?