Friday, November 5, 2010

UPDATE – The Sartorialist casting in Rome!!!


As a lot of you know, last summer I shot the campaign for OVS in Milan. Well it was a big hit and OVS have asked me to shoot their upcoming summer 2011 campaign in Rome.

As a great way to update the campaign and be more reflective of what I do, I have conviced OVS to let me cast a portion of the campaign from you, my audience.

So here’s the deal…
I want casting that looks like my blog – men and women, all ages, all races, all sizes… with one commonality, great style and charisma.

The casting will be held

10am – 2pm
l’Hotel Cicerone
Via Cicerone 55
The room’s name – Sala Cesi-Valadier.

The people should be from Rome or the surrounding areas. You must be available for the shoot dates
The people selected could be used as main subjects or as extras.

Secretly, I’m really excited to be able to meet some cool Sartorialists whilst in the Eternal City and have a chance to celebrate some of my audience in an Italian national ad campaign.



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  1. agata

    November 2, 2010 at 3:34 pm

    what a shame i'm not from Rome!
    well, i'm looking forward to see the shoot!

  2. Ale

    November 2, 2010 at 3:34 pm

    I only wish i lived in Rome……you're truye amazing!!! Looking forward to seeing the campaign!

  3. Kelsey

    November 2, 2010 at 3:35 pm

    So cool!

    Now if only I could get to Rome next week…

  4. Blah Blah Becky

    November 2, 2010 at 3:43 pm

    What a fantastic idea, good luck to anyone who attends the casting! Sure it'll be a fun day.

  5. Michelle Bobb-Parris

    November 2, 2010 at 3:44 pm

    Such a great idea!

    Looking forward to seeing/hearing more about it.


  6. Click on Styles

    November 2, 2010 at 3:47 pm

    wowww..this is cool!! Great idea!!!…unnfortunately i´m not from rome… anyway i´m looking forward to see the campaign..

  7. Kaitlyn McCall

    November 2, 2010 at 3:49 pm

    I'll get there one day.. Enjoy and good luck with everything! You are exquisite!!!

    Visit me at


  8. maria

    November 2, 2010 at 3:58 pm

    Bravo! Ti mandiamo il nostro cugino Stefano! E proprio un bel romano
    Maria & Alessandro

  9. Barbara

    November 2, 2010 at 4:01 pm

    I'm a Sartorialist since the very beginning of your blog and I'm 100% Roman. What a shame I'm too shy for this memorable opportunity! Well,you never know, I might even be brave and pop in this Sunday!

  10. Silvana Querido

    November 2, 2010 at 4:08 pm

    When in Portugal? =)


  11. James Blackie

    November 2, 2010 at 4:14 pm

    Man I wish you could do something like this in New Zealand.

  12. Raquel

    November 2, 2010 at 4:18 pm

    Thats great!!! brilliant idea, its so much nicer having "real" stylish people than models!!!
    Im sure youre going to do a beautiful work and good luck to everyone!

  13. Raquel

    November 2, 2010 at 4:18 pm

    Thats great!!! brilliant idea, its so much nicer having "real" stylish people than models!!!
    Im sure youre going to do a beautiful work and good luck to everyone!

  14. Anonymous

    November 2, 2010 at 4:20 pm

    i'm from Rome… but i'm too shy and i'm not so beautiful… what a pity! a little suggestion for you: visit the Roman Castles… you'll fall in love with the great atmosphere!!

  15. Mehtap Pasin Gualano

    November 2, 2010 at 4:34 pm

    Heyy.. You are coming to my city… Good luck and good work…

  16. Vittoria

    November 2, 2010 at 4:34 pm

    That's so unfair! I'm from Bologna which is just 250 Km away! I'd love to be part of your amazing work!

  17. Anonymous

    November 2, 2010 at 4:35 pm

    Terrific idea! I`m sure it`ll be a success. Try to organize the event well because I suspect a lot of people will show up. Good luck and have fun!

  18. Cher CH

    November 2, 2010 at 4:36 pm

    I live in Rome yet I'm not from Rome, a pity again…

    Enjoy Rome!

  19. Estilo Vecino

    November 2, 2010 at 4:42 pm

    congratulations for the project!

  20. Dd

    November 2, 2010 at 4:43 pm

    Such a lovely, cool idea!!!

  21. verychiclist

    November 2, 2010 at 4:51 pm

    a casting in Milan?

  22. utongozi

    November 2, 2010 at 4:58 pm

    oh, i'd love to go & see u there )


  23. Café Naïveté

    November 2, 2010 at 5:31 pm

    I have lived in Rome for a while now… but I'm not italian, does it count? I hope not, I'll definitely be there, even if that means I'll only get my booked signed:)


  24. Eli ::: The Gummy Sweet

    November 2, 2010 at 5:35 pm

    oh, it's a shame that I'm from Bologna…. uff
    and if I come to Rome from Bologna that day !??!!?

  25. Helen

    November 2, 2010 at 5:46 pm

    congratulations it sounds like it's going to be fun and I wish I was in Rome so I could checkout the local cast. I'm sure I wouldn't qualify myself but then that's one of the reasons I love your blog, it's where I get ideas and learn. I look forward to seeing the results of your new project.

  26. Anonymous

    November 2, 2010 at 5:49 pm

    You are just so. so. so. cool. Humans can be great, you're one of them great ones.

  27. Virginia

    November 2, 2010 at 5:52 pm

    I'm not a model but…I'll be there!
    See you soon,

  28. Ryan Y

    November 2, 2010 at 6:01 pm


  29. Anonymous

    November 2, 2010 at 6:09 pm

    Dear Scott,

    in previous posts you have stated you were willing to visit more often Bologna…please, do!!!


  30. Giovanna Ferrari

    November 2, 2010 at 6:25 pm

    Ahhh what a shame, I left Italy some years ago… if only I had known!

    I really liked the OVS campaign last summer! I saw it in full in the newspaper I read when I'm back home on holiday… actually it was I big surprise to see The Sartorialist's pictures on my favourite Italian newspaper.

    I look forward to seeing the new campaign!!!


  31. fuzzyface

    November 2, 2010 at 6:26 pm

    I'm from Rome, and I will be surely present!
    So see you Sunday!

  32. julia

    November 2, 2010 at 7:42 pm

    nooo! perchè??? what a pity! I live near Venice…

  33. Luli Rosa

    November 2, 2010 at 7:55 pm

    Yes, I'll be there!!!!!

  34. Mehtap Pasin Gualano

    November 2, 2010 at 8:09 pm

    OVS has also child dresses… For casting, can come also childs? How can I have detailed information?

  35. MHAV

    November 2, 2010 at 8:11 pm

    Unbelievable, the ONE time I'm not in Rome (I am from Rome!)!!!

    I know exactly what I would have worn..sob sob

  36. CaliforniaCandy

    November 2, 2010 at 8:22 pm

  37. gaby

    November 2, 2010 at 9:15 pm

    You are just THE BEST!!

    And I love the all ages, races and SIZES!!

    I love to follow you …because in a way I follow the beat of the world…and fashion!!


  38. P is Lunabo

    November 2, 2010 at 11:47 pm

    How terribly exciting for everyone who will be there! If only Singapore wasn't such a long, long way from Rome!

  39. mags

    November 3, 2010 at 2:11 am

    what a brilliant idea!!
    Looking forward to seeing the campaign!
    Rome, perfect place.

  40. julia

    November 3, 2010 at 4:03 am

    it's a fantastic idea!!!I will infor my friends who live in Rome!!

  41. sofia

    November 3, 2010 at 4:04 am

    Noooooo, I am not in Italy right now… I am in Greece! Come to athens please :)

  42. Stress Management Training

    November 3, 2010 at 4:14 am

    Well that's really great to know about that.

  43. blog mode

    November 3, 2010 at 4:20 am

    how lucky they are!

  44. nyc/caribbean ragazza

    November 3, 2010 at 4:35 am

    In Bocca al Lupo! I live in Rome but I'm not Italian.

  45. Sid

    November 3, 2010 at 4:47 am

    Oh how O wish I lived in Rome and was available to audition. Ugh, maybe one day you'll have a fashion shoot in Cape Town?

  46. Lea simply

    November 3, 2010 at 4:55 am

    Great idea! Rome is beatiful!
    Visit my blog: //

  47. Alexandra

    November 3, 2010 at 4:58 am

    I live in Rome, I'd looooooove to meet you there! I'm working though, what a shame :(
    Enjoy Rome anyway! (Is Garance there too? As a french I'd love meeting her too!) :)

  48. Anonymous

    November 3, 2010 at 5:31 am

    what an excellent idea!!! i hope you do it in paris next time… ;)

  49. liv

    November 3, 2010 at 5:52 am

    I'll be there! How fun to see you and all roman sarts!!!

  50. Golosinavisual

    November 3, 2010 at 5:59 am

    I'm resident at Rome, I live and work here (I have a roman accent too)… but I wasn't born here… Can I make it??? I would be there sunday to prove!

  51. Gail

    November 3, 2010 at 6:03 am

    I'm sure Melbourne Australia is reasonably close to Rome. we'd love to be there!

  52. CiCi

    November 3, 2010 at 6:23 am

    This is very exciting… except for one thing. Your blog does not feature "all sizes". Dont get me wrong, I love this blog, check it every day, got the book, but while you do occasionally feature larger men, you never feature larger ladies. In the book there is ONE picture of a larger lady, and I never see them on the site, Love your work, it is a fashion fantasy, but please, I think most of your readers will know that there is a distinct lack of variety in sizes. I'm not talking about showing obese women here, but some ladies more than a UK 12 would be a start!


  53. The Observer

    November 3, 2010 at 6:48 am

    When r u visiting Portugal?

    keep up the wonderful work :D

  54. Anonymous

    November 3, 2010 at 7:19 am

    wow! this is seriously great, see you on sunday!

  55. Fran

    November 3, 2010 at 7:47 am

    I was ready to hop on the first train to Rome…till I read 'people should be from Rome'. That's how much I love the idea and this blog and also because you'll never happen to be in the most un-stylish city (Brescia) where I now live.
    Can't wait to see the campaign!!

  56. Anonymous

    November 3, 2010 at 8:19 am

    That's a great idea. Good luck ! Will there be more those kind of castings, f.e. in Barcelona ? x x

  57. Sabrina Fairchild

    November 3, 2010 at 8:58 am

    Perfect! I'm Italian and I live in Rome… I'll be there! ;)

  58. Nadine2point0

    November 3, 2010 at 9:03 am

    If there was ever a time I CRAVED to be in Rome, this is it. Sorry you can't pick me :) I'll be here in Ontario, Canada.

  59. ania

    November 3, 2010 at 9:14 am

    i'm going to spend at least half a year in rome since february…
    a pity cannot be there now.

    good luck


  60. Anonymous

    November 3, 2010 at 9:29 am

    Also in istanbul pls.. You should see istanbul. That city is the mix of culture and style. Fashion is living there.

  61. simone

    November 3, 2010 at 9:40 am

    I'll be in Rome this weekend from Florence but leaving on Sunday at 2pm! What a shame. I'll be dressing my best in hopes to run into you, please make your way to Firenze next.

    You and Coco Chanel are who inspired me to never leave the house "undone."

    Hope to see you and best of travelings in Roma!


  62. Anna

    November 3, 2010 at 9:41 am

    love this idea!
    I live near Rome!

    if you suggest me to come to your casting take a look on my blog:

  63. Tara's Dolce Vita

    November 3, 2010 at 9:50 am

    Hi Scott,

    I think I know someone.
    She's on my blog (and lives close to Rome):

    Ciao, keep up the good work!

    ps. what a shame I can't be there….

  64. Anna

    November 3, 2010 at 10:00 am

    I live near Rome(not so near) and I know your casting in ROme!

    I want to know if it isn't worth it for me…

    take a look on me on my blog and tell me thank you:

  65. Anonymous

    November 3, 2010 at 12:26 pm

    That's really cool! Finally in Rome , )
    I'll ask my boyfriend to join you!


  66. Anonymous

    November 3, 2010 at 12:36 pm

    oh i wish i would live in rome. why can't you come to germany?

  67. SucceedingatFailing

    November 3, 2010 at 1:31 pm

    This is sucha fantastic idea! Love it! Please do something along these lines in London sometime! :)

  68. Anonymous

    November 3, 2010 at 1:32 pm

    Hear, hear to CiCi! My thoughts exactly…

  69. Anonymous

    November 3, 2010 at 2:12 pm

    That's great!!!I'm from Rome and a huge fan of your blog!!!…But what about the hour of casting??

  70. fuzzyface

    November 3, 2010 at 2:25 pm

    Sorry S.
    At what time we must be at the hotel Cicerone? In the afternoon?

  71. Brittany Sterling

    November 3, 2010 at 2:39 pm

    I'm eagerly waiting for you to visit us in San Francisco!

  72. Anonymous

    November 3, 2010 at 2:50 pm

    Sartorialists, Rome, Oviesse, ad campaign. What are we waiting for?

    I think I visited one of their stores in Rome last summer, near Barberini.

    (But then I pretty much visited every store in Rome last summer).

  73. Faith

    November 3, 2010 at 2:52 pm

    Too bad Im from Canada!!

    check out my giveaway only takes a minute to follow and you could win!

  74. Daniel

    November 3, 2010 at 3:04 pm

    You must visit Naples. It´s even better than both Rome and Milan. The style there is so unique.

  75. Sheila

    November 3, 2010 at 3:30 pm

    I love her style, specially her haircut :)

    The photografing in Rom sounds really nice! I have a uncle there… But I'm from Sweden ;)

  76. Anonymous

    November 3, 2010 at 3:50 pm

    it sounds great!
    Could you please give us more detailss about the hour?

    Giacomo B.


  77. Anonymous

    November 3, 2010 at 3:56 pm

    it sounds great!!
    could you please give us more details about the hour??
    Giacomo B.

  78. Anonymous

    November 3, 2010 at 4:26 pm

    when i red the post i started jumping in the room…see you there!!


  79. karim

    November 3, 2010 at 4:56 pm

    I have been a big fan of u since the Roman empire … can't wait for it !


  80. karim

    November 3, 2010 at 5:03 pm

    I have been a loyal fan of u since the Roman empire … cant wait for it !

  81. tangledrobe

    November 3, 2010 at 6:27 pm

    aaaaaahhh… tell me when there is a casting in New York :) -sigh- lucky girls in Rome. They not only live in the heart of fashion but also, for me, they are very lucky to be "aware" of their culture & beauty! bella!

  82. Camilla' s Diary

    November 3, 2010 at 9:20 pm

    Hey!!!! do you remember me?

    I'm frome rome! and I'm here!I'll be there!
    see you soon!
    kisses Camilla!

  83. Yok

    November 3, 2010 at 10:34 pm

    what time are you doing the casting?

  84. Miss Molly

    November 4, 2010 at 9:27 am

    very sad i can't be in Rome for this!

    Please come to South Africa one day! PLEASE

  85. the sHopping sTylist

    November 4, 2010 at 6:40 pm

    oh my god!!!!!
    I'm going to come!!!!!!

    I will!!!!

    I'm so happy I read this post!!!


  86. Thaïs Mello

    November 4, 2010 at 9:00 pm

    Hey, Scott, I really think you should do the same thing the next time you come to Rio de Janeiro- Brazil! :)

  87. krapula

    November 5, 2010 at 5:53 am

    I would really really be less shy and more cool to come…
    if you have some free time, come to visit the MAXXI museum where I work!

  88. krapula

    November 5, 2010 at 6:02 am

    I would like so much to come…if only I was less shy and more cool…
    If you have some free time, come to visit the MAXXI museum, where I work. We would be glad to have you there!It's not too far.
    Have a nice time in Rome!

  89. Gallinavecchia

    November 5, 2010 at 7:14 am

    Oh, I'm really sure it will be another successful campaign for OVS and I'm even more sure that next year they would like to repeat the experience… so be advised that next casting will have to be held in Florence, ok? ;)

    You're always the best :)

  90. A.

    November 5, 2010 at 8:33 am


    But Please….come in Genoa too!!!

  91. Lars Erik

    November 5, 2010 at 10:28 am

    Live in Rome, Not from Rome..
    Going to show up anyway. Like Your Work.

    (Tall, dark and handsome though, your loss :P )

    Lars Erik

  92. alessandro m p

    November 5, 2010 at 10:40 am

    I will!

  93. Francesco Artibani

    November 5, 2010 at 5:58 pm


    I live in Rome, i'm from Rome but the november 7th i am not in town :( it's crazy that thing, i'm not so lucky…

    Anyway, i appreciate so much your work, and i saw you one day in New york outside Alexander Wang fashion show.
    I hope that one day i'll talk with you, and i hope i'll have another chance to participate at a casting organized by you.

    A hug!

  94. Notma

    November 6, 2010 at 2:09 pm

    Hmmm cool! I'll try to be there although I am the worst person in terms of photogenic with which a photographer can deal with.
    I'm italian, from Rome.

  95. Anna

    November 6, 2010 at 4:35 pm

    I would like… but I can't.
    In the same day I have another shooting!
    What a shame…
    maybe next time!?

  96. Nicole Cik

    November 6, 2010 at 7:06 pm

    Omg I can't believe it.
    I'll be there tomorrow!!

  97. J.G.

    November 6, 2010 at 8:18 pm

    excelente imagen de calle


  98. youniform

    November 7, 2010 at 10:58 am

    I am from Rome… but I live in Amsterdam. Unfortunatly I cannot be there… what a pity!
    It'a great idea…
    I m sure it will be a success!

  99. Marie

    November 7, 2010 at 12:35 pm

    I live in rome, but i am working at the Biennale for the closing. Now I feel very sad!

    bacio x


    November 7, 2010 at 1:25 pm

    those boots are fabulous!
    twitter: @FASHION_ICE

  101. comme fraiche

    November 7, 2010 at 5:09 pm

    Your camera work makes everyone a star. I'm sure your latest campaign will live up to the hype.

  102. Oana

    November 7, 2010 at 5:16 pm

    I missed it :(
    Can I come at the shooting spots, if you write the address?

  103. Sarah Bianchi

    November 8, 2010 at 9:25 am

    ooohhh nooo…I'm soooo sad…I'm in Venice and I can't be here….:( so so sad!!!

  104. Anna

    November 8, 2010 at 11:21 am

    It was cool!

    Nice experience…

  105. by.Kim

    November 8, 2010 at 3:17 pm

    Love it


  106. Anonymous

    November 9, 2010 at 9:08 am

    That's what I call: loving your job. So rare. You are lucky man :-)

  107. Caeli

    November 10, 2010 at 4:52 am

    I wish I could come!!!!!! I'm an American girl living in Italy and follow your blog daily. The Satorialist is not only fascinating and inspiring, but for me, more so comforting, since it's really the only thing that lets me live both my worlds together. Thank you for everything you do, and hopefully next time I can make it!

  108. Jkingsley

    November 10, 2010 at 4:57 am

    I live near Rome…right place wrong time! Hope your shoot is a blast I'll keep an eye open for the campaign : )

  109. Massimo

    November 11, 2010 at 5:45 am

    I've just read this… great opportunity and so close to home (1km) but too late !!
    ok, no picture of 7feet tall guy from Rome ;-)

    maybe next time ! good luck

  110. Laura Santana

    November 13, 2010 at 6:52 am

    i love the sartorialist is one of the best blog that i ever read !!
    Look at this blog from my friend is awesome !! as about fachion , trends and gossip!!!

  111. Anonymous

    December 25, 2010 at 9:13 am

    Hi Scott, i saw the OVS in Milan, took a picture, like a Sartorialist "model" and really enjoy!I´m from Brazil, Belo Horizonte and hope see you soon here!!i love the sartorialist is one of the best blog that i ever read !!Sâmara

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