The power to transform is one of the most elemental and exciting powers of fashion.  Clothing lets you live the part.


When AOL offered me a chance to create 12 small episodes about fashion and style, I knew my angle would have to investigate how clothing creates one’s personal character.


Bullfighting with Sebastian Danko, cooking with Jonathan Waxman, walking the streets and shooting with one of my heroes Steve McCurry…these are just some of the episodes you will enjoy watching as much as I enjoyed filming.


You can watch here: The Sartorialist for AOL On 



Close comment

Detach comments


  1. Boxer's Adventures International Blog

    September 9, 2013 at 2:04 pm

    The fierceness and movement in this snapshot is really priceless.

    • M A R T A

      September 9, 2013 at 3:10 pm

      The photo is absolutely breathtaking!

      MARTA ‚ô•

    • rine

      September 10, 2013 at 3:55 am

      Bullfighting?please…. What is wrong with you people?Who can look at such a cruel spectacle and enjoy?I bet some can… If it has a tradition and history it does not mean that it’s right. I’m not saying save all animals or anything like that but this is an embarrassing and primitive display of man’s superiority over a powerless animal; Please put an end to this!

      • Ire23

        September 20, 2013 at 1:27 am

        Dear Catherine,
        I feel compelled to tell you that your posture doesn’t make any sense. First of all, bullfighting is definitely not a risk-free activity. In fact, the eventuality that the bull should display exceptional courage and ultimately stab a torero is one of the attractions that lie underneath this performance. Secondly, I’d like to remind you that fighting bulls are especially bred by selecting the most fierce specimens. After six centuries a completely new race has been developed which would become extinct if this tradition stopped. They may be born to die, yes, but so does the content of your McChicken and it hasn’t spent four years living comfortably in a large finca. If you don’t have the stomach to watch this, no one will make you (or me, for that matter), but please respect the fact that other people enjoy to attend a corrida. I think if you are so worried about animal welfare you should get informed about it and maybe tend to more important matters.

      • N√≠via

        February 1, 2014 at 6:27 am

        Its quite an exceptional and happy event when the animal turns out to be the hunter, and kill the coward …
        I love when it does happen in these primitive scenes
        Its horrible
        People should be ashamed to thinks this is beauty, this is completely cruelty
        Stupid people!!!

    • andreea

      September 10, 2013 at 1:34 pm

  2. Sieber

    September 9, 2013 at 2:05 pm

    Lovely photos. Next time you come, don’t forget to meet Laura Somoza and their creations (www.

  3. Boxer's Adventures International Blog

    September 9, 2013 at 2:05 pm

    Who would ever think bullfighting would make face on The Sartorialist? Always a pleasant surprise with Scott!

    • Suzy

      September 10, 2013 at 11:10 pm

      what’s really surprising is because of this – im going on AOL for the first time in 10 years

  4. ChicTrends

    September 9, 2013 at 2:13 pm

    Congratulations! We’ll be watching all of the episodes for sure! x

  5. irene laura

    September 9, 2013 at 2:16 pm

  6. Virginia L

    September 9, 2013 at 2:26 pm

    OK the torero’s clothes are beautiful but I hate corridas.

  7. Laura

    September 9, 2013 at 2:27 pm

    Really cool!


  8. Nefelibata

    September 9, 2013 at 2:27 pm

    Quite an interesting topic. I get transformed just by wearing a different hat (or my dad’s hat for instance)… And I have to say my style itself changes from one place to another. Say, I dressed different in the US as compared to my times in England, as compared to my times in Chile. Clothing is powerful but so is the environment.

  9. Guillermo √Ālvarez

    September 9, 2013 at 2:31 pm

    Olé, olé y olé, fantástico, maravilloso y ¡sorprendente! A beautiful work!

  10. FripperyVintage

    September 9, 2013 at 2:33 pm

    Amazing photos, this looks like a great series. Bullfighting is a perfect example of the power of clothing. Most bullfighters are so young and unassuming but once they put on their suit of lights they are transformed.

  11. Alexandre

    September 9, 2013 at 2:41 pm

    Olé !
    Very nice pictures, and great webseries !

  12. Sevan

    September 9, 2013 at 2:45 pm

    As much as I dislike bullfighting, these pictures are beautiful, colorful and elegant. The bull and the torero seem to be dancing.
    If I hadn.t seen the sword……

  13. theKacar

    September 9, 2013 at 2:56 pm

    Talk about transformation. From behind the lens to bullfighting. Awesome. Can’t wait to watch the episodes.

  14. Mafalda

    September 9, 2013 at 3:01 pm

    Oh wow, I can’t believe it’s you, this picture is wild!
    Mafalda ‚̧

  15. Gabrielle

    September 9, 2013 at 3:05 pm

    Oh well… I’m so torn between seeing the beauty of it (for me it’s the clothes and the movements of the men, I’m married to a Spanish man by the way…) and finding the stabbing and killing so cruel, I can’t watch it really and I prefer jumping out of a plane for a real adrenalin rush… but congratulations for this series, I will watch the other videos too.

    • Pamela

      September 10, 2013 at 1:22 pm

      thank you Gabrielle. Not to forget in all the power of the clothing etc. that an animal is getting killed for the enjoyment of people watching. Lovely. Mammal is as mammal does.


    September 9, 2013 at 3:05 pm

    BRAVO!!! YES!!!

  17. Bernardo

    September 9, 2013 at 3:06 pm

    Felicitaciones matador! Buenas las fotos.

  18. Bernardo

    September 9, 2013 at 3:12 pm

    felicitaciones matador!

  19. Sandra

    September 9, 2013 at 3:39 pm

    Amazing shots but on an unfortunately morbid subject (bullfighting). It is cruel and shows the dark side of humanity: manipulating, “seducing”/charming an animal and then making it suffer and eventually killing it and for what purpose? To showcase the superiority of man over an innocent animal? Despite the glitz of the costumes and the “seduction” of the bullfighter let’s not hide the cruelty that underlies this “sport”. I’m sorry but I couldn’t watch further.

    • Richard

      September 12, 2013 at 10:20 am

      I find it interesting to use the idiom ” ‘seducing’/charming”. The red infuriates the bull. I still think it is a rather barbaric sport, but that bull is certainly trying to kill the matador as well.

      • Sara

        September 14, 2013 at 3:34 pm

        Bulls are colourblind – it¬īs the movement of the cape that infuriates them.

  20. Alexandra Bendek

    September 9, 2013 at 3:48 pm

    This reminds me of aColombian photographer Ruven Afanador from the SERIES “EL TORERO”
    I’m a number one fan from your work . Your photography is one of my main inspirations. I would be flattered if you a least check my website.
    Greetings from Bogota, Colombia.

  21. K

    September 9, 2013 at 3:49 pm

    AOL still exists? Congrats nonetheless.

  22. Oh My Beautiful Life

    September 9, 2013 at 3:58 pm

    Wow, beautiful pictures. I¬īm curious about the series :-)

  23. Maggie A

    September 9, 2013 at 4:22 pm

    The angels of his body in these photos are even more graceful than a dancer. Amazing photos. Great job.


  24. Maya Kaloyanova

    September 9, 2013 at 5:26 pm

    Scott que bien!!!!!
    You begin to communicate in another way also, apart from your photos that are already references in museums, schools and inspiration for many people!
    You are unique because you are yourself!
    Olé!Olé! Olé!
    I really love your work!!!!!!!

  25. Genteel Flair

    September 9, 2013 at 5:58 pm

    Such stunning photographs! And I’m highly anticipating a Scott Schuman x Steve McCurry collaboration!

  26. Bruno

    September 9, 2013 at 6:11 pm

  27. Shelley

    September 9, 2013 at 8:11 pm

    Bull fighting??? Does anyone else have a problem with the romanticisation of this violent and cruel ‘sport’?

    • Michelle

      September 10, 2013 at 2:41 am

      I definitely do! I came here to get some inspiration, saw this, and am promptly leaving this site. Disgusting and shameful.

    • Martine

      September 10, 2013 at 4:56 am

      As long as they don’t prod the animal, then no. Its no different then a rodeo. Its a bulls natural inclination to attack. But they DO NOT any longer use darts or prods on these animals. the sport has changed considerably. I am glad to know people care, though. At one time it was quite cruel, and such opinions changed it.

    • Nina

      September 10, 2013 at 5:54 am

      I absolutley do.

    • Nathalie

      September 10, 2013 at 7:34 am

      Severe problems,

      When I saw the sword in his hand the pictures changed from beautiful to morbid an wrong for me.

    • Audrey

      September 10, 2013 at 5:21 pm

      Yep, same here. I came from Garance’s site just to post my dislike of the glorification of this inhumane practice.

    • m.j.

      September 11, 2013 at 12:29 am

      it’s just disgusting. there’s no excuse for it. don’t you see what you’re doing? killing an animal for entertainment is a medieval and monstruous.

  28. Martine

    September 9, 2013 at 9:17 pm

    Really well done. How the motion is captured.

    Um…this is silly, but…. did anyone else think it was Scott in the top picture for a minute?

    • Alex

      September 10, 2013 at 4:35 am

      It is Scott.

  29. Name*

    September 9, 2013 at 9:41 pm


  30. Kathy

    September 9, 2013 at 10:53 pm

    Wow, I am disappointed (shocked, actually) that bullfighting is seen as ‘cool’ and ‘beautiful.’ Life is life, and cruelty is cruelty. It was OK to torture slaves 100 years ago, and it is my hope that 100 years from now we will look back with equal horror on bullfighting and other blood “sports.” I love Scott’s work, but I will not be watching this show.

  31. ml

    September 9, 2013 at 11:12 pm

    Really lovely series – wonderful narration (you’re a natural and the timber of your voice is perfect) and beautiful videography and photography. I look forward to seeing more episodes.

  32. pakole

    September 10, 2013 at 3:02 am

    valiente como en tu vida real. Brave as in your real life. Congratulations Scott!!

  33. Simon

    September 10, 2013 at 3:25 am

    I’m disappointed in you, Scott. Bullfighting is a cruel ‘sport’. The number of beads or sequins on its participants’ clothing doesn’t make it any less cruel.

    Ethics doesn’t just extend to where or how clothing is made. It’s about how you live in general. Sorry, Scott, but romanticising or glamourising a blood sport doesn’t fit that ethic.

  34. Céci

    September 10, 2013 at 3:27 am

    :D brave!

  35. Berta

    September 10, 2013 at 3:31 am

    Bravo, un buen video!! Gran matador Scott!

  36. isabelle

    September 10, 2013 at 3:43 am

    Don’t you know that corrida means foltering and killing painfully an animal ? It is a barbaric and idiot game that its defenders try to paint with art (!!) and civilisation.

  37. paxton

    September 10, 2013 at 4:37 am

    …yes…knew you wd not publish my comment….makes one wonder how many other that dare to be critical have been edited out…..just enough negative comments put in to give the impression you can cope with criticism from a supposed minority?

  38. stef

    September 10, 2013 at 4:40 am

    It’s a shame. The temptation to consider such cruelty aestheticism it’ absolutely and completely vulgar.

  39. Alessia

    September 10, 2013 at 5:03 am

    amazing pic! terrible sport!


  40. Karin

    September 10, 2013 at 5:34 am

    Come on…please let me know what is so cool about this pictures? bullfighting is an totally cruel an redundant sport, even if it is a tradition or the cloth are “gorgeous”. This has nothing to do with fashion!!!

  41. LesFleurs

    September 10, 2013 at 5:45 am

    Those are lovely photographs of a subject which may be passing from view. We used to snatch rosettes from the horns of bulls when we were kids, you grab, run like hell and discover you can fly out of the arena. Should you find yourself in the Camargue or Nimes or Arles, go, the bulls get bigger and bigger as the night goes on, it’s fun, as is Seville at Easter.

  42. Boriana

    September 10, 2013 at 5:50 am

    I watched the first two episodes and they are really great! It is very interesting to look behind the camera to hear your voice, to follow the process in making these amazing photographs! Your pictures reflecting more diverse cultures than fashion are like a little journey that we can do every day.
    And since it’s easier to follow here, I hope you will inform us when the release of the next episode. Thanks for the inspiration!

  43. Nina

    September 10, 2013 at 5:52 am

    it is a pitty, that you are supportig bullfighting by only showing the aesthetics of it.

  44. GabrielB

    September 10, 2013 at 5:52 am

    Seen the bullfighting movie. Great images, beautiful dress. But in this world we are living in nowaday, please leave it to Hemingway.
    Do not show us anymore a tortured animal dribbling blood on the sand. I can still accept reading it in Fiesta, not for the sake
    of fashion.

  45. Boriana

    September 10, 2013 at 5:54 am

    I watched the first two episodes and they are really great! It is very interesting to look behind the camera to hear your voice, to follow the process in making these amazing photographs! Your pictures reflecting more diverse cultures than fashion are like a little journey that we can do every day.
    And since it’s easier to follow here, I hope you will inform us when the release of the next episode. Thanks for the inspiration!

  46. bette

    September 10, 2013 at 6:03 am

    Please, don’t use fashion to glorify bullfighting.

  47. Wendy

    September 10, 2013 at 6:53 am

    Congrats, Scott!

  48. Inga

    September 10, 2013 at 6:55 am

    It would be fantastic to have a chance to get the last photo as a poster-size print to hang on the wall. Like Hemingway, I fully get the mystic magnetism side of bullfighting.

  49. Agr8song

    September 10, 2013 at 8:41 am


    just Perfect!

  50. Jacqui, London

    September 10, 2013 at 9:57 am

    The Milan video is so inspiring. Can’t wait to see the Steve McCurry one – one of my favourite ever photographers. (Apart from you, of course!)

  51. elle

    September 10, 2013 at 11:29 am

    Breathtaking. Both videos show great beauty. Being Spanish and loving the aesthetics of bullfighting, the music the images and the nice chose of words and entonation overwhelmed me!!! thank you so much.

  52. eva

    September 10, 2013 at 12:00 pm

    bullfighting is a very very drastic and cruel way of showing the human pride.

  53. Danforth

    September 10, 2013 at 12:23 pm

    After watching this video I had one of those “This is what I’ve learned” moments. Because I know, having watched many bullfights, up close, that to step into the ring with one of those animals requires a LOT of courage. I would not do it, and I am generally unafraid. Scott Schuman, the secret of his success: no fear.

  54. Marta

    September 10, 2013 at 1:57 pm

    ¬°Ole, Sartorialist! ¬°Bravo!

  55. Paola

    September 10, 2013 at 2:01 pm

    Definitely, you must travel to Sevilla (of course, never in summer…).

  56. Marty, Seattle

    September 10, 2013 at 2:54 pm

    Yes, it is ritualized torture and killing for entertainment…. but look at how wonderful the clothes are!

    Sorry, Scott – I typically love your blog, but I found the whole perspective of the piece offensive and disturbing.

  57. stephanie

    September 10, 2013 at 3:01 pm

    I’ve been following your blog for a long time, in fact checking your posts is one of the pleasures I am looking forward when I come home from work. But I also have to admit that sometimes I’m a bit irritated: some pictures and posts demand a critical and in the case of bullfighting even moral awareness that seems to be missing (or maybe it’s just not cool and fashionlike to show it) on the side of the Satorialist but also in the comment section. You portray bullfighting as a style and aesthetic issue, maybe even admiring it for the sake of old tradition, not even recognicing the totally unnecessary torture and brutality it really is. There’s more to this than a stylish torrero displaying a outmoded (and harmful) model of maculinity, actually there’s a creature being tortured in the most gruesome way for entertainment and “aesthetical” reasons (the beauty of a bullfight). In my opinion that’s decadent and awful and I am disappointed that The Satorialist is supportive to this.
    (Excuse me for my bad English, I am not a native speaker)

  58. Berends

    September 10, 2013 at 3:07 pm

    A 100% nono
    Style can be anything…. , except bullfighting.

  59. Isa

    September 10, 2013 at 3:54 pm

    Congratulations !
    Did you go to Sevilla ?
    It’s a big place to see a bullfight and also for all the life around !

  60. Gabriele

    September 10, 2013 at 3:54 pm

    Very impressive photos. They remind to me “the sun also rises” or “Fiesta” by .

  61. louise

    September 10, 2013 at 5:40 pm

    Can’t believe how many people here are enthousiastic about such a cruel thing as bullfighting :-( There is absolutely nothing great about it, no matter what you where.

    Amazed that you are involved in this. For me, the sartorialist will never be the same…..

  62. Pistach

    September 10, 2013 at 9:32 pm

    Shame on you, bullfighting is a crime. Corrida basta !

  63. Klara

    September 11, 2013 at 2:22 am

    very disappointed you took part in promoting this cruel ritual, that aware people are trying to ban. It seems fashion industry is quite blind when it comes to empathy and animal suffering ‚Äď all for the sake of a ‘good look”. Sad

  64. Lovechoclate

    September 11, 2013 at 5:13 am

    Such a good moment… You and your team had created a beautiful blog, and this movie is just beautiful.
    Keep going The Sartorialist :)

  65. Teresa Saludes

    September 11, 2013 at 6:00 am

    Lamentable, no hay belleza en la tortura y muerte de un animal inocente. Mucha gente en Espa√Īa estamos luchando para acabar con estas im√°genes, con esta fiesta cruel y sangrienta. No hay moda, no hay glamour, solo hay sufrimiento y sangre. Repito lamentable.

  66. sonja

    September 11, 2013 at 11:33 am

    I have to admit im in shock my dear Scott.. I’ve been a fan of yours for years, but this… bullfighting? It saddens me how you can be so insensitive in this day in age of such barbaric ways :( VERY DISSAPOINTED

  67. Nina

    September 11, 2013 at 1:36 pm

    Dear Scott,

    I appreciate your work very much, but I must say that is very sad to see those pictures. Bullfighting is a serious issue in Spain because of the real damage that is being done to innocent creatures, a damage that people outside of this country does not know: the truth about this bloody game is that all the bulls are tortured and finally brutally killed just for fun.

    I am sorry, but I can’t approve the decision of playing with innocent creatures and keeping alive the estigma of bullfighting, even more when there’s a strong collective effort to ban it forever.


  68. Nathalie

    September 11, 2013 at 2:20 pm

    For a moment I thought the world of aesthetics was absolutely devoid of ethics, but when I saw the reactions I am so pleased that a lot of people did find the subject severely disturbing and refused to barter integrity for a beautiful picture. Killing and torturing animals is not art and should never be presented as such.

  69. paninaro

    September 11, 2013 at 4:43 pm

    I’m deeply saddened to see this website support animal cruelty.

  70. Helena

    September 11, 2013 at 9:37 pm

    You should be ashamed. Bullfighting. This really is not okay. Think before you click.

  71. mrraymond

    September 12, 2013 at 2:53 am

    Ol√© ….splendide vid√©o; images magnifiques comme si le temps √©tait suspendu avec l’√©clat des tissus, dorures waouh merci

  72. karen

    September 12, 2013 at 7:45 am

    Sigh … Glorious photos, as usual. I’m a huge fan, but my heart is sinking with this one … bullfighting is a 100% no for me as well. Backing away…

  73. Fermin Esparza

    September 12, 2013 at 7:52 am

    Verg√ľenza que a√ļn haya gente que disfrute con el maltrato animal. Y una pena que haya gente que lo apoye y lo aplauda.

  74. Lola Carine

    September 12, 2013 at 1:17 pm

    I’ve got mixed feelings about bullfighting. That’s cruel for the bull and I don’t like the idea of killing it ; BUT, I do admire many things in bullfighting (maybe that comes from my portuguese roots and my strong connection to Andalucia) : the clothes, so rich and elegant ; the way toreros moove, like dancers, so beautiful and majestic ( your beautiful video shows it perfectly well ! Congratulations !) . By the way, I do a lot of flamenco and, in this dance, bullfighting is an inspiration, so it can help too …

    Also, I think many people overeact in these comments … Of course the debate concerning bullfighting is passionated, which is normal, but come on … Pretending that Scott, “should be ashamed”, I think this is really too much. There are parts, in the bullfighting culture, that inspired dance and fashion (remember Galliano in matador after a show ! remember the Moschino’s spring 2012 collection ! and many more …) so it’s really not surprising that, talking about Spain, this blog talks about it.

  75. Abhinav das

    September 13, 2017 at 1:31 am

    Life is so hard, yet guys doing better in bullfights

Leave a comment

Related posts