Tuesday, October 24, 2006

The Sartorialist Loves Boggi, Milan p1

Boggi – I love this store, I bought several shirts during my last visit to Milan for $49 euro each (about $65 US dollar) and they are wearing great.

Imagine a very Milanese version of Brooks Brothers, around that same price and conservative yet very exciting style. I really thought about ditching a few of my J.Crew shirts from my suitcase to make room for even more shirts. I bought the shirts on a Tuesday and they had the sleeves shortened and ready to go by early Thursday morning.

I will post more photos from their website (www.boggi.it) later today.


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  1. Anonymous

    October 24, 2006 at 9:07 am

    Yes! I am so glad you have discovered and approve of Boggi, Sarto!
    I have shopped there for ages and the clothing is really really solid. Even better, despite being in the center of Milan the prices are really reasonable (esp. compared to the Eddy Monetti on the other side of Piazza S. Babila, or any Via Montenapoleone store).
    I rely on Boggi for many classic Italian items (from wool coats to colorful cashmere sweaters). Whenever I am in Milan I make sure to stop there. Not everything they do is perfect of course, but I think the relationship between price and quality is unbeatable.
    It warmed my heart this morning to know that it’s a store that meets your approval.

  2. Anonymous

    October 24, 2006 at 9:44 am

    So funny. I love this store too. Definitely more contemporary and more colorful than Brooks. Well, it is Italian. I’ve done my share of damage in that store on my last trip.

  3. Lara from Stockholm

    October 24, 2006 at 10:38 am

    So now all I hope for, is that more men, especially Nordic Men, discover lovely Boggi, so I as a women can have Italian classics around me!So men go , go!!

  4. Anonymous

    October 24, 2006 at 11:05 am

    I got a Boggi tweed sport coat second hand in NYC. Fused, but good material. More shaping than BB. Looks like a million bucks.

  5. jkrnyc

    October 24, 2006 at 11:09 am

    Yes! I bought beautiful, everyday things there for an ex who turned out to be Sartorially beyond help (looked like a colorblind homeless person dressed him half of the time). I have to say, though, I hate the tumescent tie look even as a display thing. I get that it shows off more of the tie; it just gives me the…uh…willies.

  6. Anonymous

    October 24, 2006 at 11:19 am

    I am sitting here at my desk here in Torino wondering where I am going to start my Milan shopping experience and wind up finding this. I can’t wait to go check it out. Thanks for the info Mr. Sartorialist.

  7. positive_negative

    October 24, 2006 at 11:41 am

    You’re right, that is affordable. Is there anyone here in the States that carries that brand at the same price point?

  8. Just an Observation

    October 24, 2006 at 1:33 pm

    love the picture with the outerwear over the suit ….personally feel strongly that as long as the finish is tailored then even a rugged style can be carried off wth a suit.
    I love wearing something protective yet durable over a well put together ensemble, which can still be enjoyed upon arrival at your destination.

  9. oldog/oldtrix

    October 24, 2006 at 3:14 pm

    Whether or not one appreciates the look of a tie arching out from the from a shirt’s collar, I defy anyone not to appreciate the use of “tumescent” in this regard. It is the perfect description, is absolutely congruent with the oft acknowledged phallic symbolism of the necktie, and begs, nay screams, for “flaccid” as the descriptor of a tie hanging loosely knotted and limply from the wearer’s neck. I much prefer my ties tumescent and frequently wear my collars pinned to achieve the effect. It is most difficult to accomplish with a spread, straight, or button down collar alone, even with a tightly knotted tie snugged well into “V” of the collar. If these mannequins moved, their ties would likely droop. Of course the aforementioned collar pin, a tab collar, or a tie bar/clip/pin worn high on tie’s blades can act as tie Viagra if one so desires. (Volume of Freud now returned to shelf.)

  10. Anonymous

    October 24, 2006 at 4:33 pm

    One style that never seems to bore anyone is classic with a twist……with the right attitude,ofcourse!

    Boggi is great on colour and no one does colourful sweaters like they do and at their prices you would want to by the whole colour spectrum!!

  11. rippedbackpocket

    October 24, 2006 at 4:47 pm

    Speaking of nice shirts, anyone seen the limited edition Gant (!!) has done with Jeffrey’s?

  12. Lina

    October 24, 2006 at 5:34 pm

    Handsome colours!

  13. Anonymous

    October 24, 2006 at 6:15 pm

    I would be thrilled to encounter a man in a tumescent tie. I appreciate the Freudian implications, yes, and the thought of masculine tie jewelry certainly complicates the metaphor. On a more prosaic level, a manipulated knot is the trace of an intentional hand, perhaps an explicit but tasteful sign that someone (outside of a shop window) expects his clothes to be discreetly scanned…or better yet that he enjoys his clothes, himself.

  14. Anonymous

    October 24, 2006 at 6:49 pm

    Boggi is Awesome!!! I couldn’t believe it was as cheap as it was when I was over in Milan.

    This is the BIGGEST difference between US and Italy in terms of fashion. In the US if you shop around at these price points the shirts fit like tents and the suits have no shape. In Italy if you shop at the more affordable places, you don’t have to sacrifice style.

  15. Elliott

    October 24, 2006 at 8:42 pm

    Thanks for getting back to the people and saying that you own something from J.CREW. It serves as a reminder that style is about style, not dollar bills.

  16. Anonymous

    October 25, 2006 at 12:55 am

    the tweeds look really nice…unfortunately it seems like the only way to get similar patterns in the US is to go bespoke or very high-end RTW

  17. Anonymous

    October 25, 2006 at 11:57 am

    Wow, olddog/oldtrix – defensive much about your vocabulary?
    Love Boggi, Sart! Thanks for including more pics and the link

  18. Mustafa F. Ahmed

    April 29, 2007 at 9:22 am

    I was visiting the Villagio Mall in Doha, Qatar, and was pleased to see a Boggi store!

    I do admire their selection and style, in a chat with the people in the store, they have plans on opening more stores in the Middle East (Kuwait, UAE and Saudi Arabia are next, he said).

    • Mario S

      February 14, 2014 at 3:56 pm

      Dear Mustafa,
      Is Villagio mall near the Kempinksi hotel in Doha ?

  19. Anonymous

    August 27, 2007 at 11:58 pm

    I was at the Boggi store in Rome a few weeks ago. I fell in love with a suit in their new collection. However, I was leaving the next day so I did not get the chance to buy it.

    The sales guy did say that they are opening a store in New York soon…. I might have to make a trip there if they do….

  20. verve

    February 2, 2008 at 5:07 am

    Just got back from Milan and my friends and I bought some things from Boggi. Great store and decent prices.

  21. Anonymous

    September 1, 2009 at 2:07 am

    I have been shopping at Boggi for years, but had a hard time getting reaching the stores as I was based out of Chicago. Now I moved to Dubai and Boggi has opened a store there. The quality and the cut of the suits and shirts is just fantastic. It is value, and is way ahead of a Hugo Boss suit, and a Brookers Brothers suit. I rate it just below a Zegna.

    • Mario S

      February 14, 2014 at 3:55 pm

      nice move by the way from Chicago to Dubai. In which mall in Dubai is it. I love the brand and prices.
      Just visited their store in Milan Central Station and Venice

  22. Anonymous

    March 13, 2010 at 8:58 am

    Bought a new collection suit at full price in September in Venice. Absolutely gorgeous. The looks and compliments from people here in the States are unbelievable. Their suits set you apart from everyone else.

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