I hate to admit it but I am a little bit proud of the write-ups The Sartorialist has been getting lately. Here are two,
Fashion Wire Daily
The Sartorialist: A Blog with a Difference
By Massimo O’Neil
February 18, 2006 @ 9:26 PM – Paris
Everyone is talking about fashion blogs at the moment, even if most of them read like stream of consciousness fashion warbles from the seventh row. ??One site with a difference, however, is The Sartorialist, a wee mouthful of a name, we?ll agree, but a novel bite-sized approach to fashion. ??Created by Scott Schuman five months ago, the Satorialist is essentially a men?s wear visual blog, which interprets fashion by concentrating on how editors, critics, buyers and models dress, rather than taking its lead from the catwalks. ??A 38-year-old fashion ?veteran,? Schuman worked on the wholesale end industry before launching his own designer showroom, Schuman, which represented young talent like Peter Som and James Coviello. ??Schuman?s prose style ranges from complimentary to laudatory without, happily, plunging into the muck of obsequiousness that afflicts so many bloggers. ???At it’s core The Sartorialist is a mens fashion blog which started because all of the “real” industry guys I knew were so much better dressed and inspirational to me than anything I would see in GQ or other magazines,? Schuman told FWD. ??Blessed with a good eye, neat prose and the boundless energy of bloggers, Schuman is on track to 55,000 visitors/110,000 page views per a month. Readers also get to comment on The Sartorialist?s point and shoot portraits and commentaries with comments of their own. And folks like Carine Roitfeld, Jim Nelson, Meredith Melling Burke and a certain Irish critic we enjoy reading don?t escape unscathed. ??Despite his fresh eye, Schuman does not entirely avoid that old fashion virus ? taking oneself a tad seriously. ???Since The Sartorialist runs 98% of my own photographs, in an abstract way, I’m like a cross between Cathy Horyn and Bill Cunningham,? opines Scott. ??Don?t just love the chutzpah. Try it yourself. ?
The professional fashion business is so publicist and celebrity infested that it’s almost impossible to enjoy the clothes– we avoided the tents at Fashion Week like they were infested with avian flu. That’s what makes the Sartorialist blog so refreshing– it’s just pictures of stylish people on the street, with the occasional comment: “I could be wrong but this really looks like a French take on American classics. If you click on the photo to enlarge it, notice this is another young guy wearing a tie bar. I smell a trend.” The site is sort of a more populist version of the Look Book feature at New York Magazine. Fun!