Friday, January 4, 2013

The Sartorialist for KIA

Recently KIA launched a commercial for their K7 car starring yours truly.  Without any lines the “acting” was reasonably easy, but all I see when I look at the commercial is that we filmed it in Soho the day the electricity finally came back after Hurricane Sandy.


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  1. Bill Eilertsen

    January 4, 2013 at 3:30 am

    Awesome! Must have been cool doing.

  2. StreetLounge

    January 4, 2013 at 3:56 am

    That KIA looks like a BMW :/

  3. Nina

    January 4, 2013 at 3:58 am

  4. Elina

    January 4, 2013 at 4:12 am

    Does anyone know the song used for the commercial?

    • dcinDC

      January 4, 2013 at 10:57 am

      It appears to be Kula Shaker – “Peter Pan R.I.P.” Great video with a few style moments as well.

      Congratulations, Scott – love the commercial.

  5. yvonnelw

    January 4, 2013 at 4:23 am

    congratulations scott! so proud of you!

  6. Gian Luca M

    January 4, 2013 at 5:04 am

    very compliments!!!

    Gian Luca M

  7. Mydance

    January 4, 2013 at 5:17 am

    I love it!!! Good music, Which is the song??????

  8. Tora

    January 4, 2013 at 6:17 am

    Fantastic work! Say, what song is played in the background?

  9. Pampelmusea

    January 4, 2013 at 6:20 am

    I really appreciate your thoughts on this commercial. Sometimes in life there is something more important than the perfect angle or light.

  10. Antoine

    January 4, 2013 at 6:54 am

    Hey Scott,
    Quick one – I’ve been looking for glasses like yours for a long time. What’s the model?


  11. Marcela

    January 4, 2013 at 7:11 am

    I liked both of them, but I must say that the second one is catchier than the first. It had humor.
    Congratulations Scott, you look great in the commercial and your acting was great who would not buy the car after that commercial?

    P.S. Happy 2013!
    May the blog al all your other endevours continue to grow in 2013.

  12. Denisa

    January 4, 2013 at 7:48 am

    That is great and I wish you more and more great cooperations. Have a nice day.

  13. Sevan

    January 4, 2013 at 7:54 am

    Commercial 2 is my favorite. The look on Scott’s face when he sees the car is priceless. Great black and white, very classy and “gentleman” indeed.

    • Sigrid

      January 4, 2013 at 5:25 pm

      I thought he saw Garance walking by :)..

      • suzy

        January 6, 2013 at 4:06 pm

        lol and in yoga pants

  14. Jarmila

    January 4, 2013 at 8:28 am

    I love this commercials!

  15. hadhka

    January 4, 2013 at 8:43 am

  16. Sunny Side

    January 4, 2013 at 9:38 am

    It’s fine to see you moving while you shoot. You seem to be on the razor edge of time, like a cat catching a mouse, “Ă  l’affĂ»t” ! So intense !

  17. Melanie

    January 4, 2013 at 9:58 am

    Very funny! Congratulations on perfect acting!

  18. wmbg

    January 4, 2013 at 11:01 am


  19. leo

    January 4, 2013 at 11:10 am

    you see that camera..!!! i want it..!!

  20. Theresa

    January 4, 2013 at 11:28 am


  21. johnnybell

    January 4, 2013 at 12:06 pm

    Congratulations! You are the perfect man for the job.


  22. Felipe

    January 4, 2013 at 12:58 pm

    Congratulations my friend. You deserve it, always follow your blog. Greetings.

  23. Virginia L

    January 4, 2013 at 1:43 pm

    Mode et commerce. A long story…

  24. Aaron

    January 4, 2013 at 1:44 pm

    Where did you get that coat from!? it’s very lovely!!!

  25. Eva

    January 4, 2013 at 1:46 pm

    Cool video, you did great job being you ;) Can imagine it must be strange seeing the video knowing the story behind it.

  26. Steve Bale

    January 4, 2013 at 2:04 pm

    AWESOME! Congratulation!

    Steve Bale


  27. Echidna

    January 4, 2013 at 2:43 pm

    So cool. congrat


    January 4, 2013 at 2:54 pm

    Bravo, Scott

  29. Coulda shoulda woulda

    January 4, 2013 at 3:38 pm

    Was it staring or starring you? It could have been either…hehe

  30. Colony

    January 4, 2013 at 5:20 pm

    Nice commercial. I agree with the others, the 2nd one was my fave. Congrats!

  31. monkeyshines

    January 4, 2013 at 6:15 pm



  32. dottie

    January 4, 2013 at 7:19 pm

    These are fabulous!

  33. Angela

    January 4, 2013 at 7:33 pm

    Awesome, congratulations!

  34. justoutwalkin

    January 4, 2013 at 9:36 pm

    Wow! Two internationally recognized figures.

  35. Sarah Jane

    January 5, 2013 at 9:01 am

    Good work.
    My Pick, the second. I think the “I gotta get this photo” tension shows real well.

  36. Leesee

    January 6, 2013 at 8:18 am

    way to go scott!

    ps: please make an appearance in Berlin!
    book signings soon?

  37. Jan Sarah

    January 6, 2013 at 3:32 pm

    Very cool, congrats!

  38. The Viewfinder (Kevin van Diest)

    January 7, 2013 at 2:53 pm

    This is a nice commercial and great exposure for you Scott! It really suits you, it’s kinda shot in your style.(in my opinion of course)

    You’re doing quite well huh;) You’re an inspiration for me, really. Like your style and way of work, really influenced my workflow and my profile.

    Love your blog. Perhaps adding the gear info you used could be interesting? For all those photographers out there following you (me included)….Or is that totally against your style.

  39. Marcelo

    January 7, 2013 at 8:29 pm

    ahahahahah awesome!!!

  40. Eunmyung Lee

    January 7, 2013 at 9:35 pm

    I am living in Korea and I see this commercial every time on the tv :) So stylish commercial :)

  41. Gina Bea

    January 7, 2013 at 9:57 pm

    Ack…that was amazing! Love the commercials!

  42. Nick Gerber

    January 8, 2013 at 1:12 pm

    Whenever I see commercials in Japanese I can’t help but think of Lost In Translation

  43. JE

    January 9, 2013 at 12:48 am

    I saw this commercial video on tv!!!! You awesome!!!

    From South korea .

  44. Adman

    January 14, 2013 at 4:21 pm

    Their ‘idea’ is…you.

  45. Iwona

    July 22, 2013 at 10:11 am

    I like the song they used in this video. Thanks for posting.

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