Thursday, November 12, 2009

The Sartorialist for Burberry’s Art of the Trench


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  1. Alex Folzi

    November 12, 2009 at 8:05 pm


  2. Anonymous

    November 12, 2009 at 8:19 pm

    Is the guy's bag by Filson?

  3. M a z p e

    November 12, 2009 at 8:20 pm

    truly a great piece, the first one is beautiful!

  4. Susan

    November 12, 2009 at 8:26 pm

    I like the first two photos the most! Not too fond of the third photo though. Too much different colors going on with that coat.

  5. Amy

    November 12, 2009 at 8:31 pm

    I love the first one. It fits her so well and her shoes are great too.

  6. loveroffashion

    November 12, 2009 at 8:44 pm

    I bought the most gorgeous vintage trench yesterday at Salvation Army for a whopping $2.99

  7. Haley

    November 12, 2009 at 8:46 pm

    The double breasted jacket in the first image is gorgeous; so complimentary to the female silhouette, and quite parisienne…clearly a very fine tailoring job.

    Haley Wulfman

  8. Anonymous

    November 12, 2009 at 8:47 pm

    Love the structure and color palette of the first picture.

  9. Anonymous

    November 12, 2009 at 8:48 pm




  10. Anonymous

    November 12, 2009 at 8:51 pm

    A filson bag and a burberry trench, never seen those before except on the 14 million people that I pass everyday. Also his pants are lacking a break, again.

  11. Anonymous

    November 12, 2009 at 9:02 pm

    I totally heart the first one, it's so vampire…


  12. meagan, molly & maggie

    November 12, 2009 at 9:07 pm

    I love gloria baum! I had the opportunity of meeting her two weeks ago and she is the sweetest woman ever and so inspirational!

  13. Nuria P

    November 12, 2009 at 9:09 pm

    the first picture so Edward scissorhands, extremely cool.
    Second one, so Peter Petrelli of Heroes, sofisticated.
    Someone help me with third picture? xxx

  14. Style Odyssey

    November 12, 2009 at 9:14 pm

    fantastic. first trench is simply beautiful. i like the color of the second. and third- stylishly summery in her short trench.
    i'm really enjoying your burberry project!

  15. Selmyra

    November 12, 2009 at 9:21 pm

    What a fabulous JOB !
    The first photo is deliciously chic .

  16. simplychic

    November 12, 2009 at 9:22 pm

    that first one is beautiful!

  17. Solanah

    November 12, 2009 at 9:30 pm

    Love these, especially the top one.

  18. Jacqueline

    November 12, 2009 at 9:34 pm

    Love the first trench photo. GORGEOUS!

  19. fleur-de-lis

    November 12, 2009 at 9:34 pm

    I want to know what's going on in the first woman's mind. and the trench fits her so well. i love her boots, and that the last button on the right is unbuttoned, and the yellow stripes on the pavement.

    she's so classy, so the graffiti almost throws me off, but it doesn't. she looks so grounded and comfortable.

  20. Alia

    November 12, 2009 at 9:35 pm

    Burberry is quite clever, really. I never thought a Burberry trench could be quite "my style," but after seeing it done in such a diverse range of styles, and looking beautiful each time, I can absolutely envision myself wearing one!

    Your blog really has contributed to a new way of looking at style (both on the street and on the runway). Every time I see someone making a visual statement on the Taipei MRT or the streets of Hong Kong I think, "He/She could make the Sartorialist." Photos like these ones you've done for Burberry have also changed the way I envision my own style. Thank you!

  21. Francesca

    November 12, 2009 at 9:41 pm

    I think I need a nice trench in every color possible now.
    I find it very inspiring that there are so many ways to wear one single item and you portray this idea too well!

  22. Brigadeiro

    November 12, 2009 at 9:51 pm

    LOVE that first pic & trench!!!

  23. nouvella

    November 12, 2009 at 9:53 pm

    first photo is BEAUTIFUL
    love the shoes

  24. -h

    November 12, 2009 at 9:58 pm

    the 1st woman: ABSOLUTELY STUNNING. LOVE.

  25. J.A.F.

    November 12, 2009 at 10:00 pm

    Love the second one. the Filson bag, of course.

  26. Anonymous

    November 12, 2009 at 10:05 pm

    To Anonymous who passes by 14 million people every every day in Burberry trench & Filson bag:

    Thanks for your useless comment. Perhaps it is time for you to move or start visiting other sites.

    Being rude is not Chic!!!!!!!!!

  27. Otomayim

    November 12, 2009 at 10:05 pm

    The first one is such a classic…Beautiful!


  28. John M. Doyle

    November 12, 2009 at 10:22 pm

    For some odd reason, I happened to be recently looking at some drawings of Poiret designs from the early-20th c., so when I looked at the woman in the first photo, I was struck by how much she resembled (in basic form) some of those designs from nearly 100 years ago. What I am most enjoying about "The Art of the Trench" is the manner in which a photo like this one, can conjure up such historical references without seeming at all mawkish-not necessarily an easy feat to pull off when dealing with "heritage goods" from a company with as old a pedigree as Burberry. For those of us who are in the fashion industry and are watching this campaign unfold, I do think that there are some relevant lessons to be found here for our own brands, be they new or old.

  29. Chloe

    November 12, 2009 at 10:25 pm

    The first picture took my breath away. Love it!

  30. Petey

    November 12, 2009 at 10:31 pm

    Love the first photo – so elegant and such gorgeous curly hair. The second one is fairly expected. And the third one? Sorry – seems too much like mutton dressed as lamb. Yes, you can indeed dress too young for your age and only look older for it.

  31. hi-d

    November 12, 2009 at 10:56 pm

    Love the 1st photo!

  32. Lauren

    November 12, 2009 at 11:00 pm

    Nothing beats a classic trench. Completes any look.

  33. whateverfin

    November 12, 2009 at 11:19 pm

    Too bad these coats are so expensive! Poor college kids wanna look good too!

  34. The Photodiarist

    November 12, 2009 at 11:26 pm

    Stunningly beautiful photography! The first is mind-blowingly great.

  35. Ljubica

    November 12, 2009 at 11:32 pm

    i just love that first shot.. everything about it

  36. C

    November 12, 2009 at 11:55 pm

    this is such perfection. i love trench coats. the first one has great shape.

  37. Paula

    November 13, 2009 at 12:07 am

    The top trench is iconic. I want one.

  38. Osa500

    November 13, 2009 at 12:07 am


  39. Anonymous

    November 13, 2009 at 12:15 am

    What a fit on that first picture. Love it.

  40. roggie

    November 13, 2009 at 12:20 am

    Absolutely adore the look of the first pic…that's stylin'!

  41. The Backseat Stylers

    November 13, 2009 at 12:32 am

    The first photo is my favourite so far of the Art of the Trench series. The coat fits her perfectly and her shoes are TDF. Great hair too!

  42. Anonymous

    November 13, 2009 at 12:49 am

    Is it permissable for guys to be wearing womens jackets? I've done it a few times because I'm skinny and it fits me better but I always feel so self concious. I wonder if he's confident enough in himself or he just doesn't know…

  43. Anonymous

    November 13, 2009 at 1:21 am

    I agree and absolutely love the look on the first , and also the second picture. about the third I├▒m not sure…there┬┤s an italian flavour to her pattern and colour mixture which are are interesting. However the ensamble is not quite right for the season.

  44. natalia

    November 13, 2009 at 1:23 am

    I love the shorts on the third one, they really work in the outfit.

  45. april~living the sweet life

    November 13, 2009 at 1:29 am

    Love the look for the top lady. Stunning from the hair to the trench to the booties.

  46. Anonymous

    November 13, 2009 at 1:33 am

    Very cool.
    It's interesting how you look at how the people are dressed. I tend to look more at them, and miss some details.
    I like the first womans look and confidence. I also like the second woman's legs, wearing those high heels.

  47. C.V

    November 13, 2009 at 1:42 am

    Love 1st pic very much.
    The lines and the emotion on her face.

  48. Soren Lorensen

    November 13, 2009 at 2:15 am

    the first picture would be pretty great even if the beautiful lady disappeared

    it is the looming buildings and they yellow lines

  49. jessica whitley

    November 13, 2009 at 3:07 am

    great shots, the first is definitely my favorite! x

  50. Tanya

    November 13, 2009 at 3:51 am

    Oh wow, that first image, not only is it beautiful, but that is THE nicest trench coat I have ever seen IN MY LIFE….

  51. Anonymous

    November 13, 2009 at 4:09 am

    Love, love, love the first pic. Perfection!

  52. Bee

    November 13, 2009 at 4:15 am

    Maybe it's just the influence of hearing Berlin Wall stories all week, but your first photograph makes me think of everything that I associate with Berlin cool. I like the buttoned-up formality of this trench, plus the dark lipstick and "shingled" hair. It's such a beautiful image; and the background really sets it off.

  53. Simo

    November 13, 2009 at 4:16 am

    well,nobody talks about the 2nd lady

    Vraiment cool et sexy

    Have a good day guys

  54. Anonymous

    November 13, 2009 at 4:41 am

    as much as like the trench coat and the woman's overall presentation, my favorite part of the first picture is its composition. her elongated frame melds so perfectly with with the linear brick facades, and the yellow medians stretching into infinity. the color pallette is something else altogether. i have to say that the evolution of your photography over the years has been exquisite, a true pleasure to behold. this photograph just screams j. alfred prufrock and the hidden beauty of urban wastelands. t.s eliot would be proud!

  55. mariana

    November 13, 2009 at 4:46 am

    Love the two row button trench and the gorgeous boots!

  56. Tobias Sweden

    November 13, 2009 at 4:49 am

    I like the last picture with the short-shorts and the bracelets. Very hot!

  57. Walk The Sand

    November 13, 2009 at 4:52 am

    The first two are amazing. Love the Burberry Trench images. Awesome.


  58. maticki

    November 13, 2009 at 5:15 am

    love the first picture and her coat!

  59. Jacob Heftmann

    November 13, 2009 at 5:28 am

    Mr. Daniel Lewis with repeat appearances on The Sartorialist. Good fellow, that one. We were neighbors in college.

  60. Spardha Malik

    November 13, 2009 at 5:52 am

    its got to be said… the first one is magnificient!!!! U sir have outdone yourself with this project.
    I'm a fan.. diehard :)

  61. Isabel Caruana

    November 13, 2009 at 5:59 am

    I┬┤m a big fan of your blog, but I really adore this Burberry's project: Art of the Trench… Same trench in sooooo many diferent ways and styles. sofisticated, classic, funny…Love it!!.Could be great if you start another with hats,bags or scarfs…
    Hope you spend a great time in Spain.
    Kisses from Madrid.

  62. Gotta Knit!

    November 13, 2009 at 6:05 am

    Ah the woman in the first photo her outfit is perfect all the way from her scarf to her shoes.

  63. Cassandra

    November 13, 2009 at 6:47 am

    Love the first two!

  64. Sophisticated Misfit

    November 13, 2009 at 7:02 am

    Gloria and her Mediterranean aura make me dream of the Southern Italian coast and summer breezes.

    Ciao bella ;)


  65. Katy

    November 13, 2009 at 8:21 am

    wow! this pictures are gorgeous! wonderful… the combination of the clothes and the backgound.. incredible!

  66. Alice Olive

    November 13, 2009 at 8:32 am

    Love that first shot – she is other-worldly.

  67. styles p

    November 13, 2009 at 8:33 am

    love his scarf and her shorts. great colors!

  68. Breathless

    November 13, 2009 at 8:43 am

    The top pic is just amazing!

  69. ghadah alkandari

    November 13, 2009 at 8:46 am

    i love your glorification of a missing button. i have so many clothes with missing buttons, but alas no one to raise them to a venerable level like you do.

  70. Lucas Jones

    November 13, 2009 at 9:46 am

    that first one is seriously epic. chiaroscuro. the cheek bones. the hair.

  71. Nathan

    November 13, 2009 at 10:06 am

    Man, that first girl could be an Annie Clark (St. Vincent) doppleganger. Great looking coat!

  72. kelly waddell

    November 13, 2009 at 10:19 am

    I love this series! Brilliant!

  73. moded'amour

    November 13, 2009 at 10:23 am

    i love the first outfit so much!!

  74. Anonymous

    November 13, 2009 at 10:54 am

    The first photo is STUNNING!

    Her complete look is amazing, but the setting with the brick and the double yellow lines slightly curving and running away…really, just a great great great photo!

  75. Anonymous

    November 13, 2009 at 11:19 am

    scott–can you share with us details on how many of these shots were styled and how many you happened to informally capture in the street?


  76. Eryl Shields

    November 13, 2009 at 11:32 am

    Utterly cheered by the woman with the shorts: she makes no apology for the year of her birth.

  77. Ashley Yazzie

    November 13, 2009 at 12:24 pm

    Splendid! That first trench encompasses all things distinguished.

  78. Le 21├Ęme

    November 13, 2009 at 1:26 pm

    I love the top photo!


  79. jolie jamie

    November 13, 2009 at 1:51 pm

    The first photo is so amazing!! Just elegant!


  80. Kali

    November 13, 2009 at 1:58 pm

    ooooo, love the colors in the 2nd & 3rd photos, well done! and the road in the first is such a good compliment to the trench.

  81. Ladybird

    November 13, 2009 at 2:28 pm

    Always a classy choice, though very different styled :)

  82. kerfuffler

    November 13, 2009 at 2:29 pm

    So interesting!

    Most everybody loves the top pic the most. It looks to me like a shot out of an artsy movie set during WW11. Perhaps everyone is responding to really well cut, well designed clothing. Such a great fit.

    She's lovely too!

  83. Roz

    November 13, 2009 at 2:56 pm

    I've been really enjoying looking at all the "Art of the Trench" pictures..
    I think it's a really inspiring project idea, with a great outcome.
    Its so interesting seeing how it is worn by different people and how it will then showcase part of their own unique style (while still wearing the same thing as many others!)

  84. Alice D. Millionaire

    November 13, 2009 at 3:03 pm

    KILLER shoes in the last pic. also quite lovely that the trench is a bit shorter.

  85. Thomas

    November 13, 2009 at 3:15 pm

    This is excellent marketing b/c I feel inclined to purchase a burberry trench.

  86. The Khaki Crusader

    November 13, 2009 at 3:17 pm

    the lines the first lady creates are soo clean. perfect!

  87. Holly

    November 13, 2009 at 3:30 pm

    I love the shorter trench, especially the way she is wearing it…and also how Garance is wearing it on the Burberry Trenches site!

  88. Chuan

    November 13, 2009 at 3:57 pm

    The first lady looked like a death eater, albeit a deadly fashionable one.

  89. Ellie

    November 13, 2009 at 3:58 pm

    Gosh I WANT that 1st lady's trench. It's gorgeous! I love how 1 button at the bottom is undone…

  90. Natasha

    November 13, 2009 at 4:05 pm

    The second look is my favourite-of course the trench looks great, but the colour and pattern of the scarf plus that style of bag really make the whole outfit

  91. Sara Lua

    November 13, 2009 at 5:08 pm

    I love the 1st lady's Victorian boots, hair & cosmetics of the era.

  92. robsawyer

    November 13, 2009 at 7:40 pm

    I've broken down the look of the gentleman pictured above on my blog. Take a look.

  93. Anonymous

    November 13, 2009 at 9:14 pm

    not many comments on the last look..but I like her look alot. Good use of various patterns and she almost looks something out of the 60's yet modern. i also enjoy that she's not wearing much makeup which shows her age.


  94. Cynthia

    November 13, 2009 at 11:20 pm

    I love The Sartorialist! Your photos are stunningly perfect. I really, really want to be on location with all of them.

  95. lindy

    November 14, 2009 at 12:04 am

    best campaign i've ever seen on line
    scott and Burberry are sheer genius

  96. Into the Fashion

    November 14, 2009 at 3:48 am

    absolutely beautiful these variations of trench-coats…..I never had one, but I think that that has to change…

  97. Cecylia

    November 14, 2009 at 4:18 am

    I love the floral mini and the slingbacks of the 3rd photo!

  98. nastasja.

    November 14, 2009 at 4:45 am

    These are amazing.

  99. Mariona

    November 14, 2009 at 4:55 am

    Wonderful, in my last post I can say that I have a pic with a trench that does not detract these Scott, fondly from Barcelona

  100. Esmoquin room

    November 14, 2009 at 5:15 am

    I love the first trench. It's great!

    See you this Thuesday!!

  101. Sunshinemom

    November 14, 2009 at 12:50 pm

    I love the first picture. She looks hot in that dress!

    I have been long admiring your pictures. Could you let me know the camera and lens you use?


  102. Iylia Azhar

    November 14, 2009 at 1:34 pm


  103. Tara

    November 14, 2009 at 4:21 pm

    The first one reminds me of Annie Clark (of St. Vincent)… it's probably the hair. I extra-love the composition in this one, too.

  104. Anonymous

    November 14, 2009 at 5:10 pm

    The first pic grabbed me. The best trench picture so far in my opinion. She's just doing something otherworldly here.

  105. Frankie James

    November 14, 2009 at 6:37 pm

    What brand is the messenger bag the gentleman is holding in the second photo? It reminds of a hunting/outdoors clothing goods store that I can't seem to remember! Would love to know if you do! Email me at if anyone knows! Thanks!

  106. Sophisticated Misfit

    November 14, 2009 at 7:00 pm

    Thanks for breaking it down Robsawyer 7:40PM but I'm buying squat.


  107. m.edwin

    November 15, 2009 at 12:46 am

    the first two pics have a great, haunting quality, a tone on tone somberness and a smidgen of hitchcockian style. i really like the guy's color palette.

  108. Vinda

    November 15, 2009 at 9:42 am

    the woman in pic #1 looks extremely sophisticated!! love the bag in pic #2!

  109. Forest City Fashionista

    November 15, 2009 at 10:11 am

    I've enjoyed "The Art of the Trench" series very much. I've never been a big fan of the trench coat, but your photos have demonstrated that it can be incredibly chic. The first photo is beautiful, and that is the most elegant trench I've ever seen. She has an air of mystery that makes you want to know her story

  110. ShoeTalk

    November 15, 2009 at 4:09 pm

    I love the old european vintage look of the first photo and the lace up boots add a great touch to the ensemble. The fact that the last button is unbuttoned makes it more real as well. She has a unique beauty.

  111. Val├ęry Lorenzo

    November 16, 2009 at 11:44 am

    It's a very very interesting work !
    August Sander is not far from…

  112. Anonymous

    November 16, 2009 at 5:45 pm

    I need these lace up boots, where can I find such lace up boots?

    I can't stop thinking about them.

  113. The Red Velvet Shoe

    November 16, 2009 at 9:46 pm

    The first photo is absolutely transfixing…did you take this shot? I just love it…such a story it tells…

  114. Ola

    November 17, 2009 at 5:57 am

    I love the minimal coat at the first picture

  115. baju muslim zahra

    November 17, 2009 at 10:01 am

    I love that jacket :))

  116. Anonymous

    November 18, 2009 at 9:41 pm

    Steady golf clap to the gentleman with the plaid scarf. In a good way.

  117. Anonymous

    November 19, 2009 at 5:54 am

    love the second photo
    ellegant, impecable (spanish), absoluto, totalidad
    kisses from madrid

  118. bamto

    November 19, 2009 at 8:11 am

    love the first two…
    her boots are amazing, and her white blouse peaking out on the top.with a coat like that you really can't go wrong-combined with the right shoes of course.second picture i love the colour of his coat…would have guessed he combined this look with a camel/beige trench so the grey comes as a surprise-which is good.and the scarf is just perfect!greetings from germany

  119. Lindsey

    November 19, 2009 at 7:35 pm

    yes, I love sartorialist for burberry's art of the trench. excellent choice on burberry's part

  120. Chris Johnson

    November 20, 2009 at 12:27 am


  121. Anonymous

    November 22, 2009 at 4:07 pm

    wow, what a figure in the first shot.

  122. Laia

    December 1, 2009 at 4:53 am

    Where could I find the first one???? It's perfect!!!

  123. The easy click

    December 3, 2009 at 4:56 am

    this is a real work…

    Nice blog

  124. Mircea

    December 23, 2009 at 2:10 pm

    The first trench has a very beautiful shape!!!

  125. la femme

    January 23, 2010 at 11:25 pm

    The first woman is so elegant. Those buttons are to die for.

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