Saturday, October 3, 2009

The Sartorialist for ADIDAS/MILK

While I was in Berlin this Summer I shot a small editorial for Milk magazine celebrating a special line of Adidas sneakers. I love the challenge of casting these shoots with people from the city.


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  1. Victoria Hoffmann

    October 3, 2009 at 7:42 am

  2. Anonymous

    October 3, 2009 at 8:07 am

    more berlin pictures please!

  3. elaina brillantes

    October 3, 2009 at 8:19 am

    I am in LOVE with the pose in the second picture. lovely model, striking color, very nice!

  4. Simona

    October 3, 2009 at 8:28 am

    Wau…Very original:))))

  5. istanbulfashionaddict

    October 3, 2009 at 8:37 am

    I only love adidas sneakers and I love frequenting adidas originals stores.pretty pictures

  6. Pearl Westwood

    October 3, 2009 at 8:44 am

    These are great shots, it's refreshing to see something other than the usual ad campaigns for sports wear. Really like the sporty/street wear looks, especially the girls.

  7. manuel

    October 3, 2009 at 9:04 am

    Nice pics Scott, congratulations.

  8. Style-Fyle

    October 3, 2009 at 9:09 am

    Is that a cape???

  9. SteFon

    October 3, 2009 at 9:10 am

    Congratulations Mr !! Good Fashion Week !!

  10. Becky

    October 3, 2009 at 9:15 am

    Wow the sneakers were really apparent and stood out. Awesome job!

  11. Anonymous

    October 3, 2009 at 9:18 am

  12. Anonymous

    October 3, 2009 at 9:38 am

    WHERE are these limited blue soled Sambas being sold right now?!

  13. indigo and cloth

    October 3, 2009 at 9:41 am

    Hi Scott,

    I hear you are in Dublin soon. Pop down to the store if you have time

  14. addicted to fashion

    October 3, 2009 at 9:55 am

    love Your blog. georgeous shoes and street shots!

  15. The Photodiarist

    October 3, 2009 at 9:58 am

    The second shot is especially good. Love the idea of using regular folk, although, they look like professional models with those poses. You are "blowin' up", Sartorialist.

  16. Cindy

    October 3, 2009 at 10:17 am

    Europeans always look so chic in their urban sneakers. I forget to notice how comfortable they must be, too.

  17. Maggie

    October 3, 2009 at 10:48 am

    Great! I'm so glad that Adidas has eventually lost his fame just to do sports with its clothes.
    By the way: I was born half an hour by car of the Adidas main-centre in Herzogenaurach/Germany :)

  18. Ya Ya and Ty Ty

    October 3, 2009 at 10:48 am

    Oh these are so much fun! We never thought that adidas could look so effortlessly interesting.

    WE love your book, could spend hours looking at it :)

    Love Ya Ya and Ty Ty

  19. Anonymous

    October 3, 2009 at 10:59 am

    really really like these! these berliners have great style.

    do you find these people on the street happening to wear the sneakers and then shoot them, or do you get them ready and then shoot them on the street?

  20. Anonymous

    October 3, 2009 at 11:03 am

    Before I see your blog I was watching a programme about sneakers and when I open your webpage you are talking about it. Such coincidence. I love this adidas. My favourite brand sneakers.

  21. Cornflake40

    October 3, 2009 at 11:34 am

    Like that the electric blue continues from the edge of the shoe to the underside!

  22. Jacqueline

    October 3, 2009 at 11:49 am

    These are great photos!

  23. Suzanne Nelson

    October 3, 2009 at 12:04 pm

    These are great, you work translates really well. I admire the way you've managed to bring attention to the sneakers without them over-powering the wearer and the rest of the outfit.

  24. Ivy Lane

    October 3, 2009 at 12:29 pm

    Amazing photos!!! Love the hairstyle on photo #2… gonna save that for my hairdresser!

  25. Anonymous

    October 3, 2009 at 12:45 pm

    wow i love these! great to see more minority ppl. in fashion shots (male, i assume south asian?)in fact, i like the first pic better, prob cos i like black hahaha

  26. Anonymous

    October 3, 2009 at 12:56 pm

    Original ! Always this warm "orange" colour ! And blue ! I love it ! Sunny side

  27. Maranda

    October 3, 2009 at 1:00 pm

    The second picture sells it for me, I want those shoes, love the color. The first picture – I want him to tie up his shoelaces – this does draw attention to the shoes. Great pictures.

  28. cattirun

    October 3, 2009 at 2:15 pm

    love the sneakers; i want them… and love her look; so effortless chic

  29. sofiasophie

    October 3, 2009 at 3:09 pm

    nice shots!
    beautiful light….

  30. Pavs

    October 3, 2009 at 5:37 pm

    East Berlin is uber cool particularly around the Hackescher Markt neighbourhood where the Adidas store is located.


    October 3, 2009 at 6:31 pm

    I love Adidas, Stella McCartney designs very elegant and original collections.


  32. SM

    October 3, 2009 at 7:04 pm

    There's a great adidas original store in Berlin. I wonder if you can buy the blue soled ones there…

  33. Anni Hall

    October 3, 2009 at 8:12 pm

    They look great Scott! I love the lighting in the first picture :)

  34. Blank Label

    October 3, 2009 at 8:32 pm

    thats awesome. i love the natural look for these ppl. not sure what's going on with the guy in the first pic though… is that a tail? a cape?

  35. Arya

    October 3, 2009 at 11:05 pm

    love those sambas!

  36. herbster

    October 4, 2009 at 4:29 am

    Is that girl Nicole?


  37. thequietdecemberlady

    October 4, 2009 at 8:10 am

    wow… love lace leggings.. I want but slow fashion forward in singapore :((

  38. Forest City Fashionista

    October 4, 2009 at 11:33 am

    Love the photos, especially her pose in the second shot. The deep blue and black work so well together.

  39. BarbieBitch

    October 4, 2009 at 3:10 pm

    I love those Samba's great color

  40. J.

    October 4, 2009 at 9:19 pm

    Chanel did capes too! Something to think about these season.

  41. wilpen

    October 4, 2009 at 10:22 pm

    She looks like she's wearing a cast. Love the kicks. Royal Blue is strong and lifts the models of the ground.

  42. Vitrinen

    October 5, 2009 at 9:25 am

    She really looks cool:-)

  43. FiL

    October 5, 2009 at 10:13 am

    I love that blue sweater, just a bit too big for me :)


  44. In

    October 5, 2009 at 11:33 am

    Milk, the fashion magazine from Hong Kong?

  45. Matt D.

    October 5, 2009 at 1:46 pm

    Thoose laca leggings are cute

  46. sisters in black frocks

    October 6, 2009 at 2:45 am

    obsessed with adidas street style

  47. DrinkMoloko

    October 6, 2009 at 1:51 pm

    I believe this is the girl from your June 24, 2009 post.

  48. Anonymous

    October 6, 2009 at 4:56 pm

    Aaah! Spend more time in Berlin please/post more pictures from there!
    It has such a distinctive style that I feel as though has yet to really be shown here!

  49. Anonymous

    October 7, 2009 at 12:47 am

    Does anyone know where i can find that blue hoodie, or is it a looks wonderful! email me at

  50. Ms Monk

    October 7, 2009 at 2:40 pm

    I love it!!!!! Adidas is always diferent!!!

  51. Stacey

    October 7, 2009 at 4:23 pm

    This is sooo creative! I love the sporty contrasting with the delicate lace and skirt. The color mixture is fabulous as well!

  52. dot

    October 8, 2009 at 5:28 am

    That top shot is Dario!! He's a street style blogger, too, and a great photographer. HIs blog is 'Stil in Berlin'.

  53. rachaelme

    October 9, 2009 at 8:32 pm

    Darryl is wearing blue Adidas and is not from Berlin….

  54. adilover

    October 13, 2009 at 11:14 pm

    where can i buy these??

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