This weekend I was reading a great article in Fantastic Man about superstar stylist Joe McKenna.
This part of the article really struck me:
By his early teens, McKenna was scouring jumble sales with a school friend, trying to replicate the looks they’d seen on the pages of magazines like 19 or Honey. “Then we’d go back to my house, and I’d put a white sheet up in our loft; we’d do the hair and the make-up like we’d seen in her magazine,” he says. Â ”And I had a little 35mm camera so we’d have fashion shoots. I don’t know what for.”
I’ve heard a lot lately from the fashion establishment about how different fashion was “back in our day,” Â but the same desire that drove Joe McKenna to create these unseen editorials is the same desire that gave rise to fashion blogs today.
Had the technology been available, I bet Joe McKenna would have been a fashion blogger.