This magazine caught my eye because it celebrates masculinity. There are some real guys (and models) styled the way I would actually want to wear the clothes.
Man of the World is taking a different approach toward ads; it has none. What it does have instead is a curated catalog of vintage items for sale as an accompanying insert. I’m not saying they are wrong for their approach, maybe this approach is more straightforward than a traditional magazine that accepts advertising for a more subtle promotion of their products.Â Man of the World is potentially the beginning of a new trend in “maga-logs” Â that cut out the advertising to sell directly to you.
My big question about this magazine is when I look at it, will the experience feel more like looking at GQ or J.Crew?