This magazine caught my eye because it celebrates masculinity. There are some real guys (and models) styled the way I would actually want to wear the clothes.

 

Man of the World is taking a different approach toward ads; it has none. What it does have instead is a curated catalog of vintage items for sale as an accompanying insert. I’m not saying they are wrong for their approach, maybe this approach is more straightforward than a traditional magazine that accepts advertising for a more subtle promotion of their products. Man of the World is potentially the beginning of a new trend in “maga-logs”  that cut out the advertising to sell directly to you.

 

My big question about this magazine is when I look at it, will the experience feel more like looking at GQ or J.Crew?

 

 

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30 comments

  1. Michael Birch

    January 29, 2013 at 3:27 am

    Fanatastic Man is better.

  2. Mary

    January 29, 2013 at 3:45 am

    I really feels like GQ to me!

    http://www.theironyou.com

  3. Charlotte

    January 29, 2013 at 3:46 am

    Can I have this guy from the cover just for me, please??

  4. almu

    January 29, 2013 at 4:08 am

    wow! he’s so attractive!
    almu
    http://www.mavieenroseblog.com/

  5. COLLEZ.com

    January 29, 2013 at 4:17 am

    I can appreciate both, and I think they both have their place. I enjoy catalogues because, like you say, they are often “styled the way I would actually want to wear the clothes.” I’m more tempted to go and buy something after seeing it presented in that way.

    However, I’m a sucker for ads. If I see a great ad, no matter how unattainable, unaffordable, and otherworldly it looks, I’ll remember it. I’ll remember the brand and I’ll remember the shoot. Sometimes for years.

    http://collez.com

  6. Lana

    January 29, 2013 at 4:27 am

    “styled the way I would actually want to wear the clothes” That’s how I feel about the j.crew lookbooks. That is where some of the inspiration comes from. Most womens fashion magazines are little more than catalogues, giving brand names, online shop addresses and price ranges, and they are full of ads. You always have to decide for yourself whether it is cool inspiration or bad influence.

  7. THE STEL STYLE

    January 29, 2013 at 4:37 am

    beautiful pictures

    http://www.thestelstyle.com

  8. Laura

    January 29, 2013 at 4:46 am

    I don’t read men magazines, but the photos in this one are great! Love the one with the portrait on one page and the profile on the other!

    http://www.laurablogmode.com

  9. Marián

    January 29, 2013 at 4:58 am

  10. Kirbybee

    January 29, 2013 at 5:09 am

    Your experience, be it J.Crew or GQ, will undoubtedly depend on the quality of the editorial. Good photography combined with good styling should tell a story, not just sell a product.

  11. Monica

    January 29, 2013 at 5:18 am

    I love the cover. It breathe masculinity

  12. Victor (@dapperedition.com)

    January 29, 2013 at 5:20 am

    As a loyal GQ and Esquire reader, this post made me curious.
    Maybe a new editorial approach is just something we need!
    I am buying this magazine today, thanks for the advice.

  13. Rachelle

    January 29, 2013 at 7:09 am

    So far I think a mix of both GQ and J.Crew.

    xo
    http://pinksole.com

  14. Sammy

    January 29, 2013 at 8:50 am

    Well the only thing I can say it’s sometimes it’s good have different options and different approach just to give you a little surprise in your day by day I really enjoy de review of the sart well say and by the way I love the pic it self, amazing portrait!!!

  15. Jualferx

    January 29, 2013 at 10:45 am

    Tengo

  16. bellaconscience

    January 29, 2013 at 1:27 pm

    men with style need to come back to this world…but are those born or made?

    htpp://bellaconscience.blogspot.com

  17. Sandra

    January 29, 2013 at 1:32 pm

    Wow! So sexy and elegant!
    Sandra

    http://lestylonoir.wordpress.com

  18. sandra

    January 29, 2013 at 1:59 pm

    It’s very good looking …..

  19. Lucy

    January 29, 2013 at 2:47 pm

    It’s very misleading, but wasn’t annoyed, more intrigued than anything!

    http://hunterapted.blogspot.co.uk/

  20. Dan Michel

    January 29, 2013 at 3:12 pm

    This is a great mag. Met the editor at a pop-up in Chelsea. Beautiful book.

  21. Rafael Castillo

    January 29, 2013 at 5:16 pm

    You hit upon the reason I stopped buying mags like GQ. I can’t identify with the boyish, Metrosexual looking young men they feature in the ads and editorials. I want to see models I can identify with wearing clothes I would wear.

  22. Sevan

    January 29, 2013 at 5:41 pm

    Talented photographers for great pictures.

  23. tanya

    January 29, 2013 at 7:39 pm

    The term “maga-log” really caught me because I used to work in a fashion “trade journal” that was really just a catalog for factories. I think the idea could be good for B2B pubs apart from B2C.

  24. melissa

    January 29, 2013 at 10:33 pm

    Charlotte and I will fight for the guy on the cover, or we could just, share:)))))

    xoxo
    m

  25. Alessia

    January 30, 2013 at 6:31 am

    amazing!

    TheChicolat

  26. Alessia

    January 30, 2013 at 6:38 am

    handsome!

    TheChicolat

  27. plexiglass menagerie

    January 30, 2013 at 7:16 am

    Are they charging for their catalog? I mean, I guess Sears did in its day…

  28. CMI

    January 30, 2013 at 3:01 pm

    It’s $16 or 20 Euro, at that price, ads should be limited.

  29. Tal

    February 7, 2013 at 4:57 am

    Aaron Young!!!! handome and talented. there must be more than J crew to this then….

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