Friday, May 1, 2015

The 40th Anniversary of Giorgio Armani

armani1. This article in Vogue magazine back in the early 80s was the first to open my eyes to Giorgio Armani. It was the first time I had seen a designer/design portrayed in a serious way. I thought he looked so cool and I loved that he had a bicycle on the runway. Actually that bike added a lighthearted and sporty touch that made the Armani persona so intriguing to me.


2. The party begins! The opening of Armani Silos with a retrospective of Giorgio Armani’s forty year career!


3.  One of the 160 looks at tonight’s Armani retrospective show! Just over her shoulder is Leonardo DiCaperio, Cate Blanchett, Sophia Loren and just a bit further down was Tina Turner and Glenn Close. Seriously glamorous night in Milan.


4. This is Giorgio Armani modeling his own clothes in Italian Vogue November 1974. This is the text that accompanied it translated into English in the back of that issue “No doubt, this is the year of his debut, even if, strange as it may sound, when thinking of him that for years now is going full swing. Until yesterday, after all, he never showed his collections with his name. He kept away from the show-window. He allowed his collections to be shown with the labels of the firms with which he collaborated. But he could not miss a date with Milan, the new center of men’s fashion. Finally he decided: he joined all his collections and introduced himself personally in the halls of the extremely old Carminati restaurant in the Piazza del Duomo for the Spring dress rehearsal.”


5. Giorgio Armani’s first ad in Italian Vogue September 1974 announcing his first runway show on October 10th at 5:30 Ristorante Carminati. In the ad he explains that he will present his work for Hilton, Gibo, Montedoro, Sicons and Gabrielli for the first time under his own label. I can’t think of another designer that had entered the fashion world in quite this manner. I imagine the negotiations between all those Italian brands must have been very delicate. I’ve never heard him discuss this part of his early career which is too bad because it really speaks to his business as well as his creative genius.


6. How can Renata Molho keep getting more beautiful every year?


*Articles and Images from my personal Armani Archive & photos from last nights event.



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  1. Liz

    May 1, 2015 at 12:25 pm

    Can’t believe 40 years — that’s amazing

  2. sandy

    May 1, 2015 at 12:50 pm

    I am a huge fan of Giorgio Armani; the dress in the pictures is beautiful, it is a Princess Dress :)

  3. Connie Pappalardo

    May 1, 2015 at 5:52 pm

    I want to be Renata’s best friend. We could shop together, get pedicures, and I would trust her judgement if she told me my lipstick was boring. Gorgeous woman! And all my favorite glasses are Armani – subtle, timeless, perfect. Like me and Renata.

  4. The Hipsterette

    May 1, 2015 at 8:31 pm


  5. milex

    May 1, 2015 at 9:15 pm

    I am sorry I couldn’t be there.

  6. Simone Fraser

    May 1, 2015 at 9:52 pm

    I guess The Sart is greatly enjoying this anniversary, yeah?! Being such an admirer or Signore Armani. Obviously, his career has been and is spectacular because he is indeed brilliant. has their been much attention given to what a very attractive man he is?!

  7. robert - innatestyle

    May 1, 2015 at 10:04 pm

    It was Richard Gere in the film ‘American Gigolo’ where most of us in the U.S. saw Giorgio Armani’s clothing. It could be bought at Wilkes-Bashford in San Francisco, Jerry Magnin’s on Rodeo Drive, and Maxfield Bleu (then on Santa Monica Blvd, I’m dating myself) and that was about it! Richard Gere was shown working out in that film and American men woke up. We hit the gym and bought Armani. It was an amazing style epiphany for American men. Thank you!

  8. Lis

    May 2, 2015 at 4:39 am

    Timeless Italien Style! Love the shot with neo hollywood stars front row! Congratulations Mr. Armani, on 40 yrs of continuous success! The master’s blend of old world and modern design will always live on! Sounds like you lived a real dream, Scott! Fantastic….happy for you!! =)

  9. Anonymous

    May 2, 2015 at 4:12 pm

    My earliest recollection is the parachute-pants and leather jackets from one of those phonebook-thick Italian menswear magazines (‘Uomo Moda’ or some such) I picked up at a Manhattan newsstand when my parents were at a show. Must’ve been c.1978.

  10. John Forsman

    May 2, 2015 at 11:31 pm

    I’m not certain if it was ’80 or ’81, I was showing my portfolio at Abitare Magazine in Milano. I had seen Armani’s unstructured linen jackets in magazines, I wanted to be rumpled. I asked the AD if she knew where a shop was that sold Armani. She opened a telephone book (Google search for those born after 1980) and said it was nearby, leave their office and go 2 blocks, turn right, second door on the right. We went there, it wasn’t a shop, but his studio. The receptionist didn’t speak English, but got on the phone, and 2 men came out. A handsome tall ‘gentile’ translated for the shorter man. Go 3 blocks down, turn left, second door on the right. We went there, I got my coat. A couple years later, in magazines, we recognised the shorter man that was so determined to sell a coat was Georgio Armani.

  11. Carolina

    May 3, 2015 at 6:37 pm

  12. Peggy

    May 4, 2015 at 5:06 am

    Armani is the king of Italian fashion for women and men, his clothes have made the history of fashion as timeless authentic Italian products that have become icons of Italy!

  13. PJ

    May 5, 2015 at 8:23 am

    I wish this site had a “thumb-up” I could use to let other posters know how “spot-on” their comments are! Bravo! Brava! All I can do is write how much I enjoyed their comments and the lovely “celebration” The Satorialist” was kind enough to post. Though I’ve never had the pleasure of wearing–or seeing–Mr. Armani’s clothes (hick from the sticks in “flyover country, USA”) upfront and personal, I have been fortunate enough through the internet to observe them in all their glories. Thanks, Scott, for this delectable post.

    Now, as for the glorious RENETA: She is my IDOL. I have kept various pics of her in many guises over the years (thanks to Scott!) posted on my vanity mirror as a reminder of how to look so totally amazing as a “woman of a certain age–(which does NOT seem to bother European women in general and Italian women in particular) even if one is not a “REAL ANYTHING” on TV. The aging process for women in America is NOT KIND–no mentors for me there. BTW, I love her houndstooth scarf; I purchased a houndstooth at Target last fall, lol, because they are classic and elegant (therefore you can NEVER FIND THEM at the chains–I was lucky that Target took a chance) and never go out of style. Brava!

  14. Jill Reve

    May 6, 2015 at 12:40 am

    I forget how gorgeous he is….

    • Margoth Moore

      September 14, 2015 at 5:18 pm

      This is a very interesting article, how Armani started in the industry and how his legacy has been a very big influence trough out the years. As a fashion student I found it very appealing to know about the journey and the way he entered the fashion world in such a particular way.His aesthetic has remain very influential in the fashion industry so much that his 70′s silhouette has influence the current 70′s vibe. Armani ad ad business strategies has influenced not only women in the past few generations but also men that are interested in the sense of style and look that the brand offers. no doubt that this was a very informative piece.

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