Wednesday, April 5, 2006

Survey Results – Women’s

First of all, thanks again to all of you for your input.

I’m slightly surprised and proud that 45% percent of my audience is female and ,literally, from all around the world. (Except Montana?)

A few observations – by age.

14 – 19 years old – 17% of total women responding
Favorite Brands:
Marc by Marc Jacobs, Miu Miu, Stella McCartney, American Apparel

Favorite Magazine:
Vogue, Nylon, i-D, Paris Vogue

Favorite Stores:
Vintage, American Apparel, H&M, department stores
Do the department stores act as an early fashion school or museum?
One place to see a lot of brands at different price points and learn the scope of the fashion landscape?).
No one mentioned Gap.

20-24 years old – 33% of total women responding
Favorite Brands:
Marc Jacobs, Lanvin, Balenciaga, Dries Van Noten, Miu Miu, Chloe, APC

Favorite Magazine:
Vogue, Paris Vogue, Italian Vogue, Vanity Fair, Nylon, Numero, i-D

Favorite Stores:
Independent boutiques, designer-owned boutiques, vintage, fashion chains (J. Crew, Club Monaco, Banana Republic)

25-29 years old – 21% of total women responding
Favorite Brands:
Marc Jacobs, Chloe, Lanvin, Marni, Paul Smith, Stella McCartney, Chanel, YSL, Burberry
No Dolce& Gabbana – I knew I liked you people!

Favorite Magazine:
Vogue, Paris Vogue, Italian Vogue, foreign publications of Elle, W, Lucky, GQ?

Favorite Stores:
Independent boutiques, designer-owned boutiques, vintage, fashion chains ( J. Crew, Club Monaco, Banana Republic)

30-39 years old – 19% of total women responding
Favorite Brands:
Big on APC, Marc Jacobs, Prada, Marni, Dries Van Noten, smaller lesser known designer labels
Beginning to assert a more personal style?
Is APC the basic items that are used to highlight the more dramatic items from Marni, Jacobs, Prada, etc?

Favorite Magazine:
Vogue, interior design magazines, cooking magazines, Teen Vogue?

Favorite Stores:
No clear cut favorite stores, no department stores, even fewer responses to this question than the younger age groups

40-49+ years old – 10% of total women responding
Favorite Brands:
No clear-cut favorite, at this age are the women less influenced by designer direction and beginning to refine a more personal style?
The women that did have designer favorites tended toward to more avant-garde like Comme Des Garcon and Yohji

Favorite Magazine:
Several ” I have given up all my subscriptions”, again- are these women’s more focused on creating their own style?

Favorite Stores:
All over the place – designer, vintage, department, discount, and chain stores.
Are the demands of family life more important than chasing a designer lifestyle?
I think maybe these women have developed a style and are less worried about where they buy the clothes that create this style.

Finally, everyone shops online but not usually for expensive clothes, more books, movie, and fashion chain stores like J. Crew.

Again thanks everyone,
Mens on Friday, by just overviewing I think we will see some interesting comparisons – especially 40+ men vs. 40+ women.

Now I’m off to the Metropolitan Museum of Art.
Tonight Robert Burke is participating in a discussion on how the runway shows effect what people really wear. He is using some of my photographs to illustrate his points! I never thought I would have something, anything on a wall at The Met!

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19 comments

  1. Anonymous

    April 5, 2006 at 5:10 pm

    Thats hot! Congrats on your met pics.

  2. Jacob

    April 5, 2006 at 5:27 pm

    Great to read!

    Will you also sort reactions by nationality?

    J

  3. Anonymous

    April 5, 2006 at 5:51 pm

    I, too, was wondering about location of your viewers.

    And congrats on the MET pics!

  4. PlanMaestro

    April 5, 2006 at 7:45 pm

    You could spot new trends with demanding audience!

  5. Anonymous

    April 5, 2006 at 9:13 pm

    It’s so sad to see how many women still respond to Marc Jacobs and Chloe. There are so many other amazingly talented womenswear designers out there who deserve attention for their creativity and originality that it’s so disheartening to see them still buying into the lowest common denominators. I hope the new energy in menswear and their guidance spills over to mainstream womenswear.

  6. lotuschild

    April 5, 2006 at 11:16 pm

    Thanks for the initial survey results – it’s fun to know a bit about other folks enjoying your blog. Your site’s such a pleasure to follow – your efforts are much appreciated!

  7. Liza

    April 6, 2006 at 2:07 am

    Why is it sad to still like Chloe or Marc Jacobs? Just because a designer is popular doesn’t mean it’s bad. It’s true that there are many great new designers… but reality is that most of them are inspired by the Chloes and the MJs.

  8. fashmoda

    April 6, 2006 at 2:39 am

    Thank you for the results. I hope there are many people from Europe following your great blog. Fashion is all over the world and as John Malkovich said ‘style is the only constant in life’.

  9. petra

    April 6, 2006 at 2:42 am

    what’s wrong with D&G?

    congrats about MET!!!

  10. Beks

    April 6, 2006 at 6:01 am

    I didn’t mail you because I live in India and most of my preferences would have been second hand , you know via magazines and the internet, but I was interested to note that I am typical of readers in my age group(25-29). I love your blog and read it everyday. Thanks a lot for doing what you do.

  11. Mrs. de Winter

    April 6, 2006 at 7:56 am

    It´s been very interesting the survey result. I´m expecting the men´s one.

    Congrats on your photos at the Met!
    And congrats on your blog!

  12. Anonymous

    April 6, 2006 at 8:43 am

    Location would be good

  13. LBellatrix

    April 6, 2006 at 9:37 am

    I didn’t e-mail a response either because I’m more of a fashion spectator than a fashion participant. That is, while I like seeing what people are doing, I prefer to pick and choose what I want and wear it my way. Also, I don’t read magazines regularly, and I don’t shop at any one store consistently.

    So of course it’s great to learn that I’m right in line with the other 40-something women who DID respond. :)

  14. SwanDiamondRose

    April 6, 2006 at 3:58 pm

    i’m one of those 36 years olds into Teen Vogue… hehe. why??!

  15. The Sartorialist

    April 6, 2006 at 6:03 pm

    I would do location but it is so broad it would take a long time to get it done.

    I can say that because the blog is so photo driven, I have a large international audience – they don’t have to read English to enjoy the site, which is nice

  16. middle aged working mom

    April 7, 2006 at 12:40 am

    as one of the 40-49yo women who responded…I think you have hit some of the major points. I don’t really have time to follow trends. I shop at all kinds of stores because (1)I know what works for me and I don’t care what the label is and (2)the department stores and boutiques cater to under 30s–because they DO follow trends so it’s easier to buy and stock for them. When you are balancing marriage-kids-work-etc you need an easy personal style–I don’t have time to keep up with the latest thing.

    But I read your photo blog BECAUSE the people are REAL. The clothes are REAL. And I love a great looking scarf :-)

  17. Anonymous

    April 7, 2006 at 6:50 am

    I am similar to the mom who just posted, an older reader. Her comments are so correct.

    Some observations:

    1. The sizing on high end trendy clothing often doesn’t fit the middle aged body, no matter how fit or slim that body may be.

    2. The cut is often neither age nor activity appropriate (business lunch, visiting the school, etc.).

    3. Many mass merchandisers really do offer very nice clothing. I remember the NYT had an article about a year or two ago in which a design student examined clothing from discount stores and found that many of the items did exhibit “top of the line” trends.
    I was converted when I looked at the buttonholes on a “better” sport jacket (made in USA) were badly done, and the buttonholes on my cheap denim discount store shirt were impeccably finished.

    4. Our financial priorities have changed. We just don’t have the loose change for big fashion. (Another reason to like your blog. Many of your photos show people who have spent almost no money and yet look good.)

    Thanks for a great blog.

  18. Anonymous

    March 17, 2007 at 11:01 am

    Missed the survey – but I am 56, female,live way out in the sticks: love art, [beauty]which this is.

  19. Wendy Carlos Williams

    February 8, 2012 at 2:43 pm

    It’s time for an updated survey.

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