First of all, thanks again to all of you for your input.
I’m slightly surprised and proud that 45% percent of my audience is female and ,literally, from all around the world. (Except Montana?)
A few observations – by age.
14 – 19 years old – 17% of total women responding
Marc by Marc Jacobs, Miu Miu, Stella McCartney, American Apparel
Vogue, Nylon, i-D, Paris Vogue
Vintage, American Apparel, H&M, department stores
Do the department stores act as an early fashion school or museum?
One place to see a lot of brands at different price points and learn the scope of the fashion landscape?).
No one mentioned Gap.
20-24 years old – 33% of total women responding
Marc Jacobs, Lanvin, Balenciaga, Dries Van Noten, Miu Miu, Chloe, APC
Vogue, Paris Vogue, Italian Vogue, Vanity Fair, Nylon, Numero, i-D
Independent boutiques, designer-owned boutiques, vintage, fashion chains (J. Crew, Club Monaco, Banana Republic)
25-29 years old – 21% of total women responding
Marc Jacobs, Chloe, Lanvin, Marni, Paul Smith, Stella McCartney, Chanel, YSL, Burberry
No Dolce& Gabbana – I knew I liked you people!
Vogue, Paris Vogue, Italian Vogue, foreign publications of Elle, W, Lucky, GQ?
Independent boutiques, designer-owned boutiques, vintage, fashion chains ( J. Crew, Club Monaco, Banana Republic)
30-39 years old – 19% of total women responding
Big on APC, Marc Jacobs, Prada, Marni, Dries Van Noten, smaller lesser known designer labels
Beginning to assert a more personal style?
Is APC the basic items that are used to highlight the more dramatic items from Marni, Jacobs, Prada, etc?
Vogue, interior design magazines, cooking magazines, Teen Vogue?
No clear cut favorite stores, no department stores, even fewer responses to this question than the younger age groups
40-49+ years old – 10% of total women responding
No clear-cut favorite, at this age are the women less influenced by designer direction and beginning to refine a more personal style?
The women that did have designer favorites tended toward to more avant-garde like Comme Des Garcon and Yohji
Several ” I have given up all my subscriptions”, again- are these women’s more focused on creating their own style?
All over the place – designer, vintage, department, discount, and chain stores.
Are the demands of family life more important than chasing a designer lifestyle?
I think maybe these women have developed a style and are less worried about where they buy the clothes that create this style.
Finally, everyone shops online but not usually for expensive clothes, more books, movie, and fashion chain stores like J. Crew.
Again thanks everyone,
Mens on Friday, by just overviewing I think we will see some interesting comparisons – especially 40+ men vs. 40+ women.
Now I’m off to the Metropolitan Museum of Art.
Tonight Robert Burke is participating in a discussion on how the runway shows effect what people really wear. He is using some of my photographs to illustrate his points! I never thought I would have something, anything on a wall at The Met!