Friday, April 7, 2006

Survey Results -Men’s

Thanks again to all who responded, and for all of your kind words of support.
Doing this exercise has made the blog and the people reading it seem so real.
It has also given me some great ideas for future stories.

Here are the mens results

56% of the total responders were men

A few observations – by age.

14 – 19 years old -14 % of total men responding
Favorite Brands:
Ralph Lauren! Marc Jacobs, Dior, a lot of the “fashion forward” designers like Van Noten and Simons

Favorite Magazine:
GQ, internet & blogs, Vogue Homme, smaller niche fashion magazines

Favorite Stores:
independent speciality stores, vintage, some department stores, no fashion chain stores

20-24 years old – 29% of total men responding
Favorite Brands:
Ralph Lauren, APC, various jeans labels- Nudie, and still a lot of Helmut Lang?
Fashion tribes, these guys seem to relate to a certain look and only that look i.e. fashion forward (Simons, Dior, Cloak), traditional ( J. Press, Brooks), Italian ( Borrelli, Kiton)

Favorite Magazine:
GQ, L’Uomo Vogue, V Man
Lifestyle mags – Rolling Stone, Artforum, Economist, Business magazines

Favorite Stores:
Independent speciality stores (Opening Ceremony, Odin), Bergdorf, Barney’s, fashion chain stores

25-29 years old – 18% of total men responding
Favorite Brands:
Beginning to mix trad with fashion forward more. A lot of Etro with J. Press with Nike with Marc Jacobs type of mix.

Favorite Magazine:
British GQ, GQ, V Man for fashion, a lot of niche small mags

Favorite Stores:
Again, independent speciality stores ,far and away, most important.
J. Crew mentioned a lot as the only fashion chain store.
Bergdorf, Barney’s and Holt Renfrew ( I guess I’m big in Canada) for larger stores.

30-39 years old – 25% of total men responding
Favorite Brands:
The appearance of tailored clothing – Borrelli, Kiton, Attolini Isaia and less fashion forward labels.
Again fashion tribes – if they like Neapolitan all the labels listed are Neapolitan, or if Savile Row, all Savile Row

Favorite Magazine:
Hardly any fashion magazines listed, some GQ, British GQ, Esquire, more magazines mentioned that relate to the responders personal interests.

Personally I won’t think men’s fashion magazines are doing a great job covering tailored clothing or giving good direction on how to make tailored clothing look fresh (yes, it can be done). Is that why guys in this age bracket and older are less interested in the fashion mags?

Favorite Stores:
The appearance of the department stores – Bergdorf, Barney’s, Neimans, Holt Renfrew.
I guess it makes sense because department stores can carry a much larger selection of tailored clothing.
Also a lot of designer-owned boutiques like Kiton and Borrelli and Ralph Lauren mentioned.

40-49+ years old – 14% of total men responding
Favorite Brands:
By this age it seems they have become a “suit guy” or a “fashion guy” or a “casual guy” and the brands they love follow their style sensibility. If they like Kiton suits they buy Kiton sportswear.

Favorite Magazine:
Cooking, travel, business, and interior design magazines, hardly any fashion (GQ, British GQ) but the passion for clothing seems to be growing at this age which is the reverse for women in the same age bracket.

Favorite Stores:
Stores that are also brands like Paul Stuart, Borrelli, Jay Kos.
Fewer department stores – as these guys order more MTM or custom are they counting on the personal service that smaller independent stores can offer?

Again, everyone is shopping online (but not much for expensive clothing) and it seems the guys are increasingly looking online for style advice from sites like The Sartorialist, Ask Andy, and Stye Forum (links to those sites are in the right-hand column)

Overall Ralph Lauren was the big winner in the mens survey. He seems equally viable for all age ranges and having so many divisions at so many different price-points he is able to crossover into many style sensibilities.

Comments

Close comment

Detach comments

14 comments

  1. amillionpieces

    April 7, 2006 at 2:09 pm

    Ralph Lauren’s cool and all, but I can’t help but think there’s a little too much of it.
    I’m obviously alone on this one tho…

  2. hr

    April 7, 2006 at 2:35 pm

    thirstin howl iii is a style icon for all of us.

    (:

  3. Anonymous

    April 7, 2006 at 3:06 pm

    i agree that there are very little coverage as far neopolitan/italian preppy or saville rowe. the only magazines i know of are towne & country and departures. departures magazine is only available to american express gold members.

  4. Anonymous

    April 7, 2006 at 3:07 pm

    i agree that there are very little coverage as far neopolitan/italian preppy or saville rowe. the only magazines i know of are towne & country and departures. departures magazine is only available to american express gold members.

  5. Anonymous

    April 7, 2006 at 3:42 pm

    You say that there are no good magazines that cover men’s tailored clothes, but the bi-annual DNR MENSWEAR MAGAZINE, does an excellent job in my opinion.

  6. Anonymous

    April 7, 2006 at 4:36 pm

    Very telling… I’m a big devotee of RL’s, though only the more interesting aspects of his offerings: fine-gauge sweaters; suiting; classic prints (i.e. herringbone or glen plaid). Furthermore he’s been pretty on-target for the past few seasons with menswear — AND womenswear.

  7. Anonymous

    April 7, 2006 at 4:51 pm

    amillionpieces i completely agree with you! there are just too much people wearing it..that’s why i’m trying to avoid buying though i’ve got to admit that i am still being seduced by the beautiful RL store design and the advertising…

  8. The Sartorialist

    April 7, 2006 at 5:09 pm

    DNR is good but not easily available, it is even hard to find in New York!

  9. amillionpieces

    April 7, 2006 at 6:46 pm

    Anon, oh yeah, I agree they do have some really good ads, and some very nice clothes. It’s just the saturation of it all, I like the idea of looking a little deeper into other designers and stores that have also very nice stuff, and aren’t so everywhere.

    For fashion magazines, male ones are new here, I got FHM Collections (begrudginly as I don’t like FHM) last week, and it was pretty good, but GQ Style looks better, however they’re so hard to come by. There was no copies of GQ Style in my whole town!

  10. np0804

    April 7, 2006 at 9:52 pm

    No one over 50 responded? And with all the old man style featured?

  11. The Sartorialist

    April 7, 2006 at 10:17 pm

    I put “49+” so anyone over 49 fell into that group.

  12. Anonymous

    April 8, 2006 at 11:13 pm

    instead of asking what people’s favorite labels are, a more interesting question would be which labels do people end up buying most often ?

    As a retailer, I like fashion but at the end of the day, sell more clothes. My guess is that brands like The Gap and Banana Republic may pop up more than Dior.

    Btw, I am one of the respondents to the survey.

    Great blog!

  13. acidboy

    April 10, 2006 at 12:23 am

    i certainly hope the editors of gq, esquire and their uk counterparts gets to read this blog.

  14. Anonymous

    April 13, 2006 at 2:34 pm

    Interesting that your male readers seem more fashion forward than their female counterparts. I guess it makes sense, since less of the male population loves fashion, you get a more concentrated sample.
    -a female reader

Leave a comment




Related posts