My boyfriend Nicola and I own a shop in Arezzo, Tuscany called VOGA– I enjoy my work so much! We’re complimentary in the sense that I work closely with customers, and he loves working on the business side– he’s rigorous and tidy, while I am quite the opposite, so our respected roles suit us well.
What do you find challenging about owning a shop together?
Things are more difficult now that we have a baby. She stays with us in the shop sometimes and travels on buying trips. It’s definitely harder to place orders during the buying meetings and run around fashion week carrying all of her things in addition to all of mine!
You always seem to be running around in heels…
I still wear heels every day regardless of how busy I am. I wouldn’t wear sneakers or a down jacket, they’re too casual for me, it doesn’t feel right. Every morning I get dressed based on my shoes… I even pack them in my carry-on when traveling in fear of losing a pair!
Do certain pieces instantly make you feel more feminine?
Beautiful shoes! My favorites are a pair from Louboutin in Daffodile beige and my winter orange ones from Zanotti– I always feel more powerful when wearing them.
Have you worn anything recently that felt exciting and bold?
A certain Dolce & Gabbana leopard print dress– I felt excited because it was different for me:  a little sexier, a little bolder. I also find myself feeling this way when I wear my favorite hats from Maison Michel.
Where do you continually find inspiration?
Venice, especially during the biennale of art—you can find inspiration for everything there! It would be amazing to have a special installation from Maurizio Cattelan or Dan Flavin in my shop.
Fonteverde a Thermal Centre (Thermal Baths) in San Casciano dei Bagni is where I go for peace of mind. It’s not only relaxing but has a wonderful view of the Tuscan hills.
Where’s your favorite place to have a drink?
The Piazza San Francesco Arezzo Bolgheri with a glass of red wine from Terre di Piero.
Most visually inspiring movie?
La Piscina with Alain Delon and Romy Schnieder is just stunning.
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Do you wear many heirloom pieces?
I have a Jackie O bag from Gucci that  my mother gave it to me many years ago– every time I wear it I like to think about how trendy it was when she was wearing it. For the evening, I wear a very special python bag made by my dear friend Marco Pasini.
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Favorite shops in Paris?
Merci and Bon Ton in Paris always have interesting ideas and creative installations. Also Bonpoint– the little polka-dot coats and dresses are very Parisenne and cool for my daughter Antonia!
Which publications do you read most often?
I always enjoy Dazed & Confused, Vogue Paris, and Monocle.
Music that keeps you going?
Italian music is my favorite, mostly from the 60s and 70s — singers like Mina, Mia Martini, Serge Gainsburg and Dalida. Sometimes in the shop we’ll play the Colette Podcast.
Skincare/Grooming regimen?
AESOP is my go-to– I use the Facial Crème Hydratante à  la Noix de la Camélia, and Geranium Leaf Cleanser for the body, also Kiehls lip balm and hand cream.
Most memorable style advice?
I always remind myself of something Vreeland once said, “The only real elegance is in the mind; if you’ve got that, the rest really comes from it.”
Friday, February 17, 2012







Natasha Fatah
February 17, 2012 at 3:12 pm
I love this! Modest and yet totally sexy!
xoxo
http://www.natashafatah.blogspot.com
Zlittle Style
February 17, 2012 at 3:18 pm
She is so stylish. love that jean dress
Sarah Colee
February 17, 2012 at 3:30 pm
Great post! Your photography always look fantastic!
filippo
February 17, 2012 at 3:38 pm
i love Maddalena…. she’s really fabulous and her looks have always a touch of sexy-bourgeois!!!!
I love also Voga shop, a new concept of store…. every time I go there I feel at home.
Great Scott!!!
Elena
February 17, 2012 at 3:40 pm
Beautiful and interesting woman!
http://www.gossipdress.com/blog
Bohemian Style
February 17, 2012 at 3:52 pm
Love her Denim jacket and that she works with her bf.
theBohmerian.com
Misha
February 17, 2012 at 3:55 pm
Ahhh, what a beautiful example of a successful and loving mommy. (I wanna be like her when I grow up!)
Natalie
February 17, 2012 at 3:56 pm
An inspiring woman…
I’ve published my second post at the brand new blog http://www.offdutychic.com … check it out! It’s called Fashion Girl Say & is ‘totes amaze’!
moldiva
February 17, 2012 at 3:57 pm
her turtleneck looks like a servant gown but it’s so awesome
http://www.moldiva.com
Tinacious.Me
February 17, 2012 at 3:59 pm
Love her answer to “Do certain pieces instantly make you feel more feminine?” :)
http://WWW.TINACIOUS.ME
Anthropologie Earrings Giveaway!
Eva
February 17, 2012 at 4:01 pm
She looks absolutely amazing! Love her heels!
http://www.creativityandchocolate.blogspot.com
Mallika
February 17, 2012 at 4:05 pm
She’s Gorgeous!
x Mallika
http://fashionscript.net/
Juan Leal
February 17, 2012 at 4:05 pm
My congratulations to her boyfriend Nicola..the man has serious taste!!
Sandro
February 17, 2012 at 4:07 pm
I love aesop products too! Their moisteriser has been saving my life this winter
sandronewyork.blogspot.com
Madara
February 17, 2012 at 4:12 pm
Her shoes are really beautiful and love the shirtdress!
http://www.madarafreimane.blogspot.com
Stephanie
February 17, 2012 at 4:12 pm
Your interviews are really interesting ….each time more.
I don’t know how you manage that to improve each time the level!!!
Can’t wait for the next one……
xxx
stephaniehadrath.blogspot.com
shbyhadrath.blogspot.com
Aga's suitcase
February 17, 2012 at 4:12 pm
I love her shoes!
Kisses!
Aga
http://www.agasuitcase.com
Giacomo
February 17, 2012 at 4:21 pm
You should see the store,it’s so creative and innovative for a small city like Arezzo!
Yolanda
February 17, 2012 at 4:25 pm
wow interesting profile! i love the colette podcast..
Ava Zeri
February 17, 2012 at 4:32 pm
Quelle élégance !!! Voilà tout est dit
Bravissima . Ciao
Nancy
February 17, 2012 at 4:36 pm
Sorry, but that wrinkled denim shirt does not go with those shoes.
She is lovely, though.
Ava zeri
February 17, 2012 at 4:38 pm
Quelle élégance !!!! Voilà tout est dit
Bravissima ,bellissima . Ciao
Laura
February 17, 2012 at 4:52 pm
Wonderful!!!!! I love her!!!!!!
Sofia
February 17, 2012 at 4:58 pm
I like her style and her shop sounds good!
Jane Alisa
February 17, 2012 at 5:39 pm
Wonderful style and great music taste too. Interesting interview as always.
http://janealisa.tumblr.com
lintmag
February 17, 2012 at 6:07 pm
Love the simple dress with fun shoes and bracelets. When you do these interview posts, I would love to see even more photos of the person’s style!
Lauren@Styleseer
February 17, 2012 at 6:14 pm
Great dress – looks like an oversized workshirt. I love that it matches her umbrella. Would have been great with a cool pair of boots.
The Styleseer
http://styleseer.blogspot.com
I
February 17, 2012 at 11:11 pm
I always feel a little sorry for women who say they wear heels all the time.
Heather
February 17, 2012 at 11:35 pm
Anyone recognize this denim shirt dress? I rather fancy one for every day of the week. Help appreciated.
Nadia
February 18, 2012 at 1:59 am
Interesting interview!
Congratulations to Maddalena who represent italian style!
Nadia
CLICK HERE FOR MY BLOG
The life after
February 18, 2012 at 3:57 am
I’m from Arezzo, even if now I live in Florence and they’re shop is pretty nice! Like it very much, but I cannot afford it!
The Life After
bonnie, clyde and marni
February 18, 2012 at 4:22 am
love this post!!
http://bonnieclydemarni.blogspot.com/
Johnny
February 18, 2012 at 4:42 am
This is very interesting!
Yana
February 18, 2012 at 8:22 am
Simple love it
clara turbay
February 18, 2012 at 8:29 am
Great picture!
love the blue and the shoes.
Olena
February 18, 2012 at 9:52 am
so simple, so genius.. keep it simple, rule, which definitely works
http://runwayreportx.wordpress.com/
B.
February 18, 2012 at 11:51 am
Always enjoy reading these interviews. I don’t really like the shirt/dress she is wearing, but the heels do make the total picture look good
http://www.tripsandtreasures.net
FashionUm
February 18, 2012 at 2:54 pm
Style profiles are really interesting. She’s lovely!
—
http://www.FashionUm.com
Show Your Outfit !
petrichore
February 18, 2012 at 4:37 pm
Her Vreeland quote says it all. I love women whose style is a bit intellectual–that seems to be the true embodiment of chic.
minima/maxima, a blog about minimalist style
Stylosophism
February 19, 2012 at 4:15 am
It seems a tale: her him and the baby. A work they love, the time of their lives.
Wonderful.
http://www.stylosophism.com
Steph
February 19, 2012 at 5:03 am
What a lovely interview!
She’s fabulous!
xxx
-S
http://www.gingerandlace.blogspot.com
esmeralda
February 19, 2012 at 5:40 am
love how she layered these wrist bands / bracelets, it looks gorgeous. she is very pretty!
iwearlife.blogspot.com
vanessa
February 19, 2012 at 7:49 am
she’s gorgeous!
vanessa
http://thepinkmateproject.blogspot.com/
Dlight
February 19, 2012 at 9:48 am
she’s splendid!
Dlight de Paris
La Rue A Du Style
http://www.larueadustyle.com
Boxer's Adventures
February 19, 2012 at 10:30 am
Excellent!
http://blog.boxersadventures.com
International Blog and Shop
lucia
February 19, 2012 at 1:18 pm
love it!!!
http://www.aroundlucia.com
http://www.aroundlucia.com
koolphoto
February 19, 2012 at 2:52 pm
Interesting interview, cool woman…
Dale
February 20, 2012 at 11:40 am
this is absolutely gorgeous!
simplewordslittlethings.wordpress.com
Dale
February 20, 2012 at 11:42 am
love this. gorgeous!
simplewordslittlethings.wordpress.com
scarletdiva
February 21, 2012 at 4:49 am
this blog is gorgeous….i’m italian fashion victim,i love the fashion world,and i hope that this style begun the new style…….street and easy but romantic explosion….bye kyss from scarlet diva
tulip
February 21, 2012 at 6:03 pm
She is the real deal. She’s got style in spades!
Giuseppe
February 23, 2012 at 11:22 am
It’s so cool to see Maddalena on here, she’s a great person with a excellent style. Scott you have got to go to see VOGA SHOP their store in Arezzo, its absolutely amazing, stylish and the atmosphere it has when you walk its great, just like at home when you try to pick out an outfit for the day but with Nicola that is a very stylish person himself helping you….
Izzy D
February 23, 2012 at 12:34 pm
I loved this interview. She seems like a truly elegant yet down to earth woman.
Thanks for posting!
Izzy
http://www.misadventuresofme.com
Taipei Style
February 26, 2012 at 10:36 pm
Her shoes are amazing!
http://taipeistyle.blogspot.com
Alexandra Okay
March 2, 2012 at 11:30 am
Terrific and simple dress. I love when women look great without trying too hard.