Everyday in Manhattan, I see caps worn with the product stickers proudly (?) displayed.

 

What’s the origin of that trend and what’s the statement it’s making?

 

 

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203 comments

  1. Nila

    August 14, 2013 at 2:20 pm

    The statement is – my hat is brand new, fresh (untouched) and pricey. The look has been around for nearly a decade…common practice at this point.

    • Emily A

      August 14, 2013 at 2:52 pm

      Ditto Nila.

      You see it a ton here in Atlanta.

      • Simbarashe

        August 14, 2013 at 3:31 pm

        Actually, it’s been around since the late 80s. The trend then was to leave the brand tags on Nikes and caps. When Starter was a huge name in the early 90s, the tags transitioned to hats for the first time. New Era moved from tags to stickers, as one commenter mentioned, when they were able to attach it to the product in a way that didn’t leave residue if peeled. The choice of stickers was probably just a cost-effective move on the part of the companies–less moving parts–but if you think about it, it’s hardly a new trend.
        http://lordashbury.com

    • ReiilyO'

      August 14, 2013 at 5:39 pm

      It’s a really dumb trend.

      • Valentine

        August 15, 2013 at 6:09 am

        Agreed ;-)

      • cp (@cyrusPavel)

        August 15, 2013 at 11:36 am

        That’s really a subjective comment though.

        • John C

          August 15, 2013 at 3:45 pm

          Is there anything about taste that isn’t subjective? Or cultural?

        • Onstar

          August 18, 2014 at 12:08 am

          Really? So, there are people with normal brain functions who find this type of thing cool? Give me a break. This is perhaps the dumbest thing I’ve ever seen in my life. Oversized fitted hats don’t make a person look cool they make them look retarded.

      • Emma

        August 15, 2013 at 2:27 pm

        I’d disagree. It’s only “dumb” if you’re totally ignorant about its roots. Full disclaimer: I’m not extremely knowledgable about it either. However, you can get a pretty good overview from the comments here. That said, it’s a trend that has its roots in a cultural demographic that is historically less well-off socio-economically. If having a sweet new hat or fresh kicks was a luxury for you, wouldn’t you want to show it off? To me, it feels a lot like wearing a designer item with the logo prominently displayed. “Look, it’s new and unused!” isn’t a far cry from, “look, it’s designer!” They’re just different ways of displaying wealth.

        • Stephanie

          August 15, 2013 at 8:22 pm

          Agree with, Emma. I’m clueless as to the demographics of this trend but, I’ve been an urban youth street worker for 25 years (and, yes, I love this blog even though I don’t make a lot of money) so I’ve seen fashion trends that seem to me to grow out of the situations of youth from working class backgrounds who turn them into their style statements (maybe even a little political?), such as chilly ties in the 70s/80s when incarcerated youth couldn’t wear shoelaces. Upon release they maintained that laceless look and dressed it up. I think another one is the fall off the hips pants in the 80s b/c belts weren’t/aren’t allowed in jail. I’m always amused when I see teenage boys in affluent suburbs struggling to walk casually with this ridiculous look without a clue where it comes from.

          • Kush

            December 2, 2013 at 12:34 pm

            The irony here being that you’re also unaware as to the true origins of the baggy/loose clothing look, it has nothing to do with a lack of belts or prison.

        • dgjhdghgd

          October 4, 2013 at 5:58 am

          This is the best thing I’ve ever read it’s so perfect

      • Lara

        August 20, 2013 at 12:34 am

        I don’t really think this can be considered a “trend”. It’s more of a custom… If that makes sense!

    • andreea

      August 15, 2013 at 6:06 am

      it looks a lil stupid…

      http://littleaesthete.com

    • Martine

      August 15, 2013 at 2:43 pm

      Or more likely he is into the team it portrays. Its kind of like getting t shirts from pubs all over the world which is something a friend of mine does, but on your head. The products are things that you like.

      • zpoc

        December 2, 2013 at 12:03 pm

        i know reading is hard, but… this isn’t about the team logo embroidered on the cap itself. it’s about the stickers on the bill of the cap – which have nothing to do with the team.

    • Alex M

      August 15, 2013 at 3:51 pm

      A decade? Probably a bit longer than that…

      https://en.wikipedia.org/wiki/Minnie_Pearl

  2. J

    August 14, 2013 at 2:22 pm

    People do it now because everyone else does.

    I believe it started with rappers/hip-hop artists wearing them with the stickers as a “My hat is so new I haven’t even removed the stickers yet” statement but now people just never remove them.

  3. Christopher Benton

    August 14, 2013 at 2:24 pm

    Scott I believe it to be a way of showing that your cap is new and crisp…This video explains it better than my pitiful prose…
    http://www.youtube.com/watch?v=i5ZM0-f5_CU

    • LĂ©onore

      August 14, 2013 at 3:41 pm

      Very good!

    • claire

      August 15, 2013 at 6:18 am

      This video is hilarious!

    • Katherine

      August 15, 2013 at 7:43 am

      I LOVE that video!!

    • Aga

      August 15, 2013 at 9:16 am

      haha, good one!

    • mel

      August 15, 2013 at 10:24 am

      8 )

    • Gina Clark

      August 15, 2013 at 12:33 pm

      thanks for sharing that!

    • LindaB

      August 20, 2013 at 2:38 am

      That video is hilarious! Lol.
      We see sportspeople on the podium donning their caps showing their sponsor’s logos after events and post-race, so it’s become another form of advertising too. But for us on the street, I guess it’s evolved into just another form of self-expression.

    • Sylvia

      August 30, 2013 at 6:26 pm

      HAHA, that’s great. Thanks!

  4. Jacob

    August 14, 2013 at 2:28 pm

    It shows it’s not a street-vendor knock-off. Basically saying I paid to much for this hat.

    • Chloe

      August 15, 2013 at 1:24 pm

      haha! brilliant.

    • sjks

      July 9, 2014 at 1:19 am

      Bingo.
      This is the winning answer.

      It started in the 90′s around the time they started issuing holograms to represent authentic merchandise and collectors items. Throwback jerseys from Mitchell & Ness, had giants tags proclaiming they were official reproductions and people didn’t cut them off. It extended to caps in the mid 90′s trend, when they started stickering the bills.

  5. sunnyheadcase

    August 14, 2013 at 2:30 pm

    I don’t understand it myself, but Key and Peele did a pretty humorous skit about it here http://www.youtube.com/watch?v=i5ZM0-f5_CU

    • Ugo

      August 15, 2013 at 10:47 am

      Been there, done that (scroll).

  6. Cap 'n' Trade

    August 14, 2013 at 2:31 pm

    I think they were first kept on the hat to prove authenticity, then it became common and I suppose people just do it now because everyone else is doing it, or because it’s shiny.

  7. Sigvard

    August 14, 2013 at 2:31 pm

  8. My lifestyle departement

    August 14, 2013 at 2:33 pm

    I think it has something to do with the value. It’s like people who love dolls, don’t you ever take them out of the box, otherwise it’s a useless item.

    But the value of a hat, it might have more to do with showing that’s an original.

  9. AshleyB

    August 14, 2013 at 2:35 pm

    Usually you only keep the sticker on if it’s a New Era cap. I find that it’s about authenticity and the value of the hat. When we were young a lot of people would get fake Yankee hats so you kept the sticker on to show that it was legitimate. Also, keeping the sticker on it adds to the value and quality of the hat if you want to sell it or give it as a gift to someone. Everyone just wants to show that they’re the real deal lol.

  10. Kyleigh

    August 14, 2013 at 2:36 pm

    I hate it! I don’t know why people do it, but it’s not just in Manhattan — people have been doing this for YEARS in Texas and I just don’t know why! Looks dumb…

  11. Adiyam

    August 14, 2013 at 2:38 pm

    God knows but making a statement is a good thing :)

    http://thecoup.eu/2013/08/14/rihannaforriverisland/

  12. Tim Willis

    August 14, 2013 at 2:38 pm

    Most people do this to let people know they are wearing an ‘authentic’ cap.

  13. bigbadbaglady

    August 14, 2013 at 2:40 pm

    P.S. I stole this.

    • Kaskar

      August 15, 2013 at 5:49 am

      My thought exactly.
      Just like I thought leaving the tags on sneakers in the 90′s was a sign tou had stole them.
      I later found out that the sign of stolen clothes is the hole cut out to remove the alarm tag… When I was a poor student in college

  14. natalie

    August 14, 2013 at 2:40 pm

    statement is status / integrity / beauty

  15. Graham

    August 14, 2013 at 2:40 pm

    The sticker shows that the hat is new. It’s the opposite of an old worn faded beat-up hat.

  16. jj

    August 14, 2013 at 2:42 pm

    http://www.youtube.com/watch?v=FVp-75cvIQg

    this video said ‘take it off’… lol

  17. Annilee

    August 14, 2013 at 2:43 pm

    from what i know it proves that the hat is real- once the sticker comes off, it could be a knock-off. don’t quote me though, im not an expert :)

  18. Mark

    August 14, 2013 at 2:44 pm

    I think that it’s the same thing as keeping your price tag on your cap. I read this article a long time ago. Maybe this will answers your questions?

    http://news.bbc.co.uk/2/hi/uk_news/magazine/4421282.stm

  19. Madara

    August 14, 2013 at 2:47 pm

    I am seriously wondering the same thing!

  20. Patricia

    August 14, 2013 at 2:48 pm

    The way I understand it (from my sneakerhead, hip-hop-loving boyfriend) is that leaving the stickers on caps is a way of showing that the cap is an officially licensed product. New Era caps DO get counterfeited, especially in urban areas. Also, when I was growing up, the stickers would have a horrible gummy adhesive that leaves a residue on the bill. Leaving the sticker on just keeps it clean. So, it’s mostly a status thing, and partly a cleanliness thing.

    But to be honest, the above picture confuses me. The newer New Era caps have a clear sticker that covers the entire bill, and it has a cutout for the gold sticker (pictured above), so you can take it off and leave the hologram and size stickers in their place so you can continue to show its authenticity. Leaving the entire thing on there just looks lazy and unkempt. Take the clear sticker off!

    • LindaB

      August 20, 2013 at 2:46 am

      My brother-in-law collects caps like this as a serious curated collection of art. He has hundreds of ‘official’ and unusual caps. Some he wears, but most are kept in pristine conditions. Who knows if they will be of some real value one day.

  21. Alex

    August 14, 2013 at 2:48 pm

    I agree with Nila. It’s teenagers and some grown adults proudly showing off the cool pricier brands they wear and supposedly can afford. But when I first saw guys wearing the price tags proudly displayed, I suspected the real reason is they had to return it within 30 days. Then they switched to using their nice shopping bags as book bags, lol oh you guyyys. As for the origin? C’mon it’s the luxury fashion world.

  22. andrew

    August 14, 2013 at 2:50 pm

    It’s either A) To show that it’s brand new or B) So you can return it to the store later on if you don’t like it.

  23. amy

    August 14, 2013 at 2:50 pm

    Maybe to show it’s not a knockoff (cheap) version? It’s def an urban look though.

  24. Dr.Five

    August 14, 2013 at 2:52 pm

    I, too, have been watching that trend for the past few years.
    It seems to be an urban trend which is tied to other tendencies of the same group.
    In this case I see an expression of conspicuous consumption.
    As in ” This is a new hat. See the stickers. “

  25. steve

    August 14, 2013 at 2:54 pm

    Hip hop style was/is based heavily on wearing “fresh/crisp” clothes. It shows that your are up on style and have the means to afford it. The sticker demonstrates how brand-new the cap is. Basically right off the shelf.

    Tags on sneakers was also a trend. Some “bling-bling” rappers when that was the trend kept the price sticker on the car windows. No joke.

    S

  26. Katarina

    August 14, 2013 at 2:55 pm

    Haha! My 11-year old son has had it for a couple of years now, and we are strictly forbidden to bend the brim! I have no idea where/how the trend started but it reached schools in Sweden at least two or three years ago. I just asked my son why he has the stickers on it and he laughed and said it’s the “bling”, i.e. golden and shiny. :-)

  27. Cody Bess

    August 14, 2013 at 2:55 pm

    I assume it means “I can afford to buy something brand new”. Or, “I would like to continue to show people this is new and fresh”.

    Cody

  28. Cody Bess

    August 14, 2013 at 3:02 pm

    I assume it means ” I can afford to buy something brand new”. Or, “I am want to continue to show people that this piece is brand new”.

    Cody

  29. Enrique

    August 14, 2013 at 3:04 pm

    I work in menswear, and have asked clients during appointments; clients who are displaying the stickers. They advised me that the reason is, “so everyone knows the cap is fresh and/or authentic”. Who knows if this is true…

  30. jon

    August 14, 2013 at 3:06 pm

    It signifies that it was new, that it was crisp and just bought.
    This is the best historical representation I could find in the evolution of cap flair!

    http://youtu.be/i5ZM0-f5_CU

  31. Kenny

    August 14, 2013 at 3:08 pm

    I believe it derived from the urban community as being brand new, “fresh”.

  32. Zoe Royall

    August 14, 2013 at 3:08 pm

    I sound like the biggest phony on earth, seeing as I have no place discussing this, but I’ve always felt the origin of the hat-sticker-thing is sneaker culture. Or, at least, it reminds me of sneakerheads keeping their sneakers looking absolutely, perfectly, out of the box new. The stickers on the hats are how they come in the store. So keeping them on keeps them looking absolutely, perfectly, out of the box new. Ask Greg at Karmaloop. He’d know for sure.

  33. WENDY

    August 14, 2013 at 3:08 pm

    I like this look on you!!! I know some people are not going to agree with
    me, BUT you pulling this off really well!!

  34. Valerie

    August 14, 2013 at 3:09 pm

    From what i’ve heard.. the sticker was kept on as a way to keep your New Era fresh and clean as well as showing it isn’t a knock-off; eventually evolving into a look.

  35. Theresa

    August 14, 2013 at 3:11 pm

    So glad you asked this question! I eagerly await responses…

  36. Maggie Hogan

    August 14, 2013 at 3:11 pm

    To show off how fresh n new they are! Represents the ability to buy new, branded accessories- something that doesn’t necessarily apply to a lot of the socioeconomic class that wears them. Conspicuous consumption.

  37. annie

    August 14, 2013 at 3:16 pm

    This Key and Peele Video explains it all: http://youtu.be/i5ZM0-f5_CU

  38. FripperyVintage

    August 14, 2013 at 3:16 pm

    This is a new one for me. I guess we’re a little behind the times in Houston!

  39. Eva

    August 14, 2013 at 3:16 pm

    Yeah, what’s up with that? I bought a cap a few weeks ago and that sticker was on it. The husband isn’t in fashion at all and he really had something like, take that thing off, it’s ridiculous. But is it? I really have no idea!

    http://www.creativityandchocolate.com

  40. Ragman

    August 14, 2013 at 3:17 pm

    I believe it started with, and continues today, with the NBA draft where a player was given a brand new hat, stickers and all, right out of the box and threw it on their head. It became a symbol of having arrived in a certain respect and has, for better or worse, expanded outside that venue.

  41. Benjamin Khan

    August 14, 2013 at 3:18 pm

    The origin comes from hip hop. The purpose of it is that all your “gear” is supposed to look brand new (you didnt even have time to take the tag off). Its the same as Super white sneakers, white tees, and everything looking brand new. “Fresh out the box”

  42. Vaughn

    August 14, 2013 at 3:18 pm

    It’s nothing more than a stupid trend. I work at Lids and sometimes someone will walk away from a hat because the sticker fell of or doesn’t look right. I take mine off and people look at me like I did something blasphemous

  43. Charis

    August 14, 2013 at 3:21 pm

    Most of the people I know who do this are teenage boys. I asked one of them about it once and he said he leaves the sticker on, “Cause then it looks new.” It goes along with the flat bill, I guess. Anti-vintage.

  44. Mills

    August 14, 2013 at 3:22 pm

    The stickers are supposed to make the hat look new and “fresh”. Same could be said for flat-brimmed hats that aren’t broken in. Thought to be a display of wealth by some. At least as compared to a dirty old caps.

    I personally don’t understand the stickers approach. It’s not like you see people wearing the tags on their new clothes. That would be ridiculous.

  45. kingesquivel

    August 14, 2013 at 3:24 pm

    The only label I allow myself to show is on my Levis. Hey dude….ever hear of a camera strap?

  46. H.O

    August 14, 2013 at 3:25 pm

    I had a same question too. Anyways he has a nice camera.

  47. franky

    August 14, 2013 at 3:27 pm

    humans like shiny things.

  48. Bob Bruhin

    August 14, 2013 at 3:30 pm

    Minnie Pearl is rolling over in her grave.

    • Rebecca

      August 16, 2013 at 4:30 pm

      Funny! Who ever thought that she would start a trend!

  49. Rebecca

    August 14, 2013 at 3:42 pm

    All I can say is I hope we don’t see this trend expanding other articles of clothing…Pants, shirts, shoes etc. Do we all want to look like Minnie Pearl?

  50. Darren Curtis

    August 14, 2013 at 3:43 pm

    Nice, are you shooting Fuji now?

    • robert

      August 15, 2013 at 8:24 pm

      right, forget the ball cap, everyone’s got one; is that a Fuji x-1, pro -1? beautiful looking digital camera that actually looks like a fine old film camera! Interchangeable lense and all? Everyone’s tired of lugging around their 4 pound 5d’s and other dslrs! Great choice!

  51. Monsieur Marcel

    August 14, 2013 at 3:45 pm

    Urban proof of authenticity run amok, like wearing pants low enough to show underwear…misplaced irreverence, “teenage wasteland.”

  52. Suzy

    August 14, 2013 at 3:49 pm

    Jay Z

  53. LONGSTROKE

    August 14, 2013 at 3:50 pm

    If any of you were hip to Hee Haw back in the day, there was this character “Minnie Pearl”……LOL!

  54. Suzy

    August 14, 2013 at 3:51 pm

    also it looks like you’ve bent the cap slightly – you gotta do it all the way or not at all

  55. Marin

    August 14, 2013 at 3:54 pm

    Ha! I see this all the time. Whatever cultural connotations “the sticker” once carried are now irrelevant, I think. When I asked my boyfriend why he never took the stickers off his flatbills, he seemed confused. “That’s just the way you wear it,” he said. If there was once a method to the madness, I don’t know what it was.

  56. Dave

    August 14, 2013 at 4:07 pm

    We used to leave the tags on our hats in the 90′s.

  57. Lucas

    August 14, 2013 at 4:26 pm

    I do find it interesting that, without knowing the origins, you wore the style.

    Kinda reminds me of Malvolio’s yellow stockings in Twelfth Night.

  58. Mike B

    August 14, 2013 at 4:32 pm

    It’s so you don’t mess up your hat with your cheeto fingers

  59. Stickerheadnorse

    August 14, 2013 at 4:38 pm

    Some people wanted to authenticate their cap. Too me it was important to such a degree, that I ripped off the logo on the hat, and put the sticker on the front instead.

  60. Kte

    August 14, 2013 at 4:40 pm

    Ha ha! This reminds me of when I was working on a music video for a UK rap artist and his stylist’s assistant removed the sticker from a cap. Did NOT go down well.

    And when the guys discovered that my make up remover wipes could be used to clean their white leather sneaks the whole ‘crew’ crowded round and set about cleaning their shoes. And they took a loooooong time about it! Everything has to be ‘so fresh and so clean’.

    http://www.youtube.com/watch?v=-JfEJq56IwI

  61. izzy & jude

    August 14, 2013 at 4:46 pm

    I always wonder the same..but you pull it off pretty well!

    http://izzyandjude.com/

  62. Mike

    August 14, 2013 at 5:23 pm

    This fad is big in urban (hood) areas. I live and still live in an urban area and people have just gotten use to not taking them out. No one is sending any message about authenticity or “freshness”. It’s just something that comes natural to not remove it and wear it as is. I use to leave my stickers on my hat because I didn’t want that part of that hat getting dirty. But after a few months of owning it when removing the sticker that piece of the hat has been preserved and looks abnormal on that hat itself. Now the only hat that I wear which is a regular Yankees new era cap gets the stickers removed before I throw it on my head so I won’t walk around with stickers on my hat. It’s really preference at this point.

  63. Sevan

    August 14, 2013 at 5:33 pm

    I dislike logos.

  64. Laura

    August 14, 2013 at 5:42 pm

    It’s hard for me to understand that too, but maybe it’s because I don’t really care about the trend or price, but I respect that (espceially as my brother is all about the stickers on the cap)!

    http://www.laurablogmode.com

  65. yasmin

    August 14, 2013 at 5:52 pm

    at the end of the day, is the hat sticker/tag that different from a luxury handbag (or other expensive merchandise with visible logos)? it’s all about flaunting wealth and authenticity–leaving the tags on just kicks it up a notch!

  66. Oh My Beautiful Life

    August 14, 2013 at 5:53 pm

    I´m glad this style is not “yet” in Czech Rep. well we are always somehow “out” :-))

    • EsterZ

      August 16, 2013 at 8:47 am

      Oh My Beautiful Life
      Well, u r wrong. Every so called hip hop teenager wears his cap with stickers on

  67. Eva

    August 14, 2013 at 5:54 pm

    … and why is it with the buttoned up shirts? thought this is only a UK trend, skinny jeans/shorts , shirt buttoned until the veeery last button and not tugged in. hmmm…

  68. maisondashraf

    August 14, 2013 at 5:57 pm

    as Nila mentioned, its common practice at this point… and also as a brand New Era has street cred…

    obvi the style is hiphop origin/derived… maybe now it has disseminated thru out mainstream…

    personally, i like just the hologram underneath the bill..

  69. StickyWicket

    August 14, 2013 at 5:59 pm

    Nevermind the stickers… Have you switched from Canon to the Fujifilm X1?

    (and did you leave the sticker on the camera)

  70. SWTD

    August 14, 2013 at 6:02 pm

    So what’s the deal with one side of your collar up and the other down?

    Ditto.

  71. WULU

    August 14, 2013 at 6:34 pm

    People always ask me this. Honestly leave the tags on out of laziness.

    Also sometimes, depending how long a hat is been on the shelves, dust will start to collect on the bill. Thus when you take the sticker off it leaves a circle. So it’s better sometimes to just leave it on.

  72. Sandra

    August 14, 2013 at 7:18 pm

    Now I know why my husband left the stickers on his new ball caps. And he’s also using “finna”. Helllllp!

  73. Janice

    August 14, 2013 at 7:19 pm

    They want to be Minnie Pearl when they grow up. http://en.wikipedia.org/wiki/Minnie_Pearl

  74. Zemi

    August 14, 2013 at 7:40 pm

    Never mind the stickers on baseball caps what people really need to know Scott is if you are wearing Mlle.DorĂ©’s vintage military shirt??

  75. nines

    August 14, 2013 at 7:57 pm

    Two words: Minnie Pearl….

  76. nblake

    August 14, 2013 at 8:02 pm

    This trend was started by Minnie Pearl of the Grand Old Opry.

  77. Andy

    August 14, 2013 at 8:16 pm

    Status? Wealth? Hats are like $25 – $35.

  78. Sven

    August 14, 2013 at 8:53 pm

    methinks it is so guys can wear them for a bit and then return them to the shop…..

  79. Erica

    August 14, 2013 at 9:37 pm

    It’s been a trend forever & I can’t stand it.

    simplyonelove.com

  80. jmn

    August 14, 2013 at 10:07 pm

    To the haters it is no different then a LV on your Louie bag or and bag with a brand name.

    You might want to think it is different and more sophisticated but the psychology is exactly the same…

  81. Robin C.

    August 14, 2013 at 10:15 pm

    Scott, that isn’t you in this picture…is it?

  82. Jean Tom

    August 14, 2013 at 10:20 pm

    Trend or not…I find it lame.

  83. Ari

    August 14, 2013 at 10:24 pm

    Haha this is a good look on you Scott

    Street Lookbook

  84. lou

    August 14, 2013 at 10:26 pm

    It screams that I am an idiot. Like tags on your coat sleeve. Just plain stupid.

  85. Andre Istria

    August 14, 2013 at 10:55 pm

    Forget about the stupid trend…what is that camera you’re holding?

  86. Anastasia

    August 14, 2013 at 11:21 pm

    This is a question I ask my self all the time. It is such a silly trend. For me it’s equivalent to leaving a size sticker on a pair of jeans or pants. Or leaving the vents on jackets or slits on skirts sewn together (major pet peeve) .

  87. Aida M.

    August 15, 2013 at 12:36 am

    My theory is that people who started this trend just weren’t aware that the stickers had to be removed. They provided glitter or “jazz” to the otherwise boring hat. I’ve seen so many people who don’t remove those strip fabric tags sewn on to the sleeves of overcoats and suits. You’d see a guy and on the bottom part of his suit/coat sleeve by the wrist there would be a tag: Calvin Klein, for example. They must think it’s a decoration which is ok to leave.

  88. SUEDE TAXI

    August 15, 2013 at 1:38 am

    Stickers on caps Idk, but the shirt I dig. Just purchased one similar to yours.

  89. LesFleurs

    August 15, 2013 at 6:05 am

    I don’t know anyone over eight who would wear a cap like that so this is new to me.
    I shall observe the local tradesmen more closely in future.

  90. Michael

    August 15, 2013 at 7:29 am

    It started when the hip hop sportswear movement started in the late 80′s and it was so a group of people could walk into a shop and one person could grab a hat and go unnoticed.

    Misspent youth

  91. bill

    August 15, 2013 at 9:41 am

    You see this in Chicago too. I always want to take it off for them

  92. rockpaperkiller

    August 15, 2013 at 9:59 am

    I no longer leave the sticker on my new era hat beacuse they are huge like the one in the picture above, if I find one with the gold sticker ill leave it on, it’s just so classy

  93. James C. Taylor

    August 15, 2013 at 10:01 am

    I think it advertizes the circumference of one’s skull.

  94. Catherine

    August 15, 2013 at 10:05 am

    We are visiting NYC from a little village, population 700, in the south of France. My 9-year-old daughter bought a cap yesterday and she insisted it have a FLAT bill and a sticker on it. The brand is Cityhunter and it cost $10. It has NY embroidered on the front, with TM next to it, as if one could trademark New York. Daughter said her friends (uniformly white, rural and French, considering where we live–the absolute opposite of cool, hip and urban) were all wearing caps like that.
    Go figure.

  95. Lo

    August 15, 2013 at 10:45 am

    Off topic but… new camera? What is that?

  96. Alexandra

    August 15, 2013 at 10:45 am

    Way back (I’m now 74) in the 60′s we started decorating with patches that could be sewn or pinned onto old army shirts or jeans — like the fellows on page 57 of “Native Funk & Flash”. It was quick and easy and individual and sometimes bizarre. Like the jacket on p. 56 with the eagle on the back eventually had things like a sheriff’s department badge from Petaluma, CA with a basket of eggs woven in that was popular in a recent exhibit. Then the commercial world got started with monograms and all-out designs made from their logos, and somehow the public bought it. I believe it’s an extension that started out to be “different” then gets co-opted.

  97. Martin

    August 15, 2013 at 10:54 am

    I had no idea about any of this! And I just took the stickers off my new tupperware last night. I could kick myself.

    • Gina Clark

      August 15, 2013 at 12:43 pm

      Martin-you crack me up!

    • westcoasttiger

      August 15, 2013 at 1:09 pm

      That is toooo funny!!! Don’t forget to leave the lid off-center.

      Scott, I hope you’re just playing with the hat (at least it’s a fitted hat and not a snap-back). The world doesn’t need another Bieb!

  98. yc

    August 15, 2013 at 12:30 pm

    By the way, nice camera~~~~

  99. Gina Clark

    August 15, 2013 at 12:46 pm

    My son does this with his True Religion jeans. It looks so tacky. He knows how I feel about it but I let him do his thing. It doesn’t look like it will get any better when he’s older. Tell me you took the stickers off Scott!!!

  100. YP

    August 15, 2013 at 1:09 pm

    #Fresh

    That is all.
    All hat-guys have mutiple of the same exact hat, when one starts lookin raggedy, got a new one! Staying fresh.

  101. eugene

    August 15, 2013 at 1:38 pm

    michael rapaport should know better

  102. Randel

    August 15, 2013 at 2:17 pm

    It all started with Minnie Pearl.

    • *sP

      August 15, 2013 at 2:33 pm

      that’s awesome! but i think she did it cause she stole hers. ; )

  103. skibummin1

    August 15, 2013 at 3:27 pm

    Really, like asking when and why did kids start wearing their brims flat instead of curved or their caps over their ears. Look at major league pitchers especially Hispanic ie Felix Hernandez.
    Why do people roll their jeans in the 50′s than not again until the 2thousands its simple trends ,folks think it looks cool

  104. Joana

    August 15, 2013 at 3:34 pm

    My boyfriend showed me this video after he saw this post…

    This is pretty appropriate.

    http://youtu.be/i5ZM0-f5_CU

  105. Bobby

    August 15, 2013 at 5:28 pm

    The correct position of the sticker is on the underside of the brim.

  106. Patricia

    August 15, 2013 at 5:44 pm

    My boyfriend’s best friend has a sticker on his and I asked him about it and he just said: “I don’t know, haven’t gotten around to it.” I don’t think guys even think they’re wearing the sticker.

  107. Austin

    August 15, 2013 at 8:01 pm

    I think it started as a way of proving that your hat was *authentic*, not just new (i.e. if it had the stickers, it wasn’t a knock-off).

  108. Trinity

    August 15, 2013 at 10:11 pm

    My son, an avid hat collector, did this for many years. God forbid if we removed those stickers! But he is turning 19 soon and approached me a few days ago with a fur flap baseball cap, stickers removed, asking me to please wash it. After all those years it was a relief to see it new again–sans stickers! :)

  109. Trinity

    August 15, 2013 at 10:13 pm

    …oh, and definitely part of sneaker culture, skater culture and inner city youth culture…which of course made my suburban boy desire the exact same thing.

  110. Patrick

    August 16, 2013 at 4:24 am

    I remember the day when I was a dance society member at Uni back in Hong Kong. The first question I had is, “why everyone is wearing the baseball cap with the golden shinny sticker unpeeled?”I then asked one of the members and played with his cap. His reaction was like “be careful! Do NOT peel it otherwise its value is gone!” So I guess the value of a new cap or a pair of fresh kicks isn’t determined by the object itself but the tags/sticker on it. Interesting.

    patrickngdiary.com

  111. Calum

    August 16, 2013 at 5:27 am

    Austin is correct from what I have heard. It is just a trend to prove it is original and authentic and not a rip off

  112. Rawiri

    August 16, 2013 at 10:00 am

    It says my hats genuine , brand new and totally fresh it started with the hip hop stars and everyone followed suit
    Its taken VERY seriously by a lot of people
    I throw my cap wayyyyyy before even the smallest edge of the sticker starts to lift its also a major reason why guys started wearing the peaks totally flat not curved like ball players as curving the peak creases the sticker
    These days i would not be seen dead in a stickerless and or not 100% perfectly flat peaked cap and im 37….. Lol
    Also a cap cant be washed EVER!! Never ever ever!

    • John

      July 16, 2014 at 1:24 am

      You’re 37 and that worried about baseball cap fashion? Come on man.

  113. Bootless Brandon

    August 16, 2013 at 11:14 am

    There is also a small sticker on the underside of the bill of the hat. Many people leave the stickers on so they can grab the bill by both stickers and not leave any residue from fingers on it. Back in the day, when sneakers had to perfectly match a “throwback” jersey which had a perfectly matching hat, this trend became popular with new era hats. By leaving the stickers on, and carefully grabbing it, you could preserve the hat and possibly return it to match the jersey you planned to wear the next week.

  114. WMT

    August 16, 2013 at 11:24 am

    I have always understood that it was so that the wearer coud swap caps – nefariously – at will, used for brand new, as the tags were still attached.

  115. Cat

    August 16, 2013 at 11:39 am

    Like other commenters, I agree it’s meant to show authenticity and it began in the late 80s. I was a men’s wear buyer for a large specialty chain and the first time I saw this was with Spike Lee’s very popular 40 Acres and a Mule line. It was extremely successful, but widely knocked off. So they added authenticity stickers/tags to show it was the real deal, and everyone just left them on. I wish I still had that stuff. It was great.

  116. Lauren

    August 16, 2013 at 1:32 pm

    Now even the knock-offs come with ‘authenticity’ stickers, so they don’t really serve a purpose anymore.

  117. Guadalupe Duran

    August 16, 2013 at 1:43 pm

    A cousin told me once, that the trend was originally settled by a baseball player when in the game he didn´t want to mess up with dirt his cap, so when he had to move his cap he used his fingers but only touching the stickers :)
    I don´t know if it is true, but it makes a little sense to me.

  118. Loria

    August 16, 2013 at 3:24 pm

    Whatever the origin darling, you shouldn’t wear this… it doesn’t suit you.
    Unless you’d like to look silly and foolish.

  119. wow

    August 16, 2013 at 5:01 pm

    lol at this question in 2013

  120. Laurent

    August 16, 2013 at 7:30 pm

    Scott: I am surprised that you wear such a hat, with or without the stickers. IMO any man over 30 wearing one( unless out in the hot sun such as beach or sports, where it may be necessary) looks juvenile. Think of those 60-somethings with backwards caps, baggy cargo shorts. Wow. But -again IMO-with the stickers or tags it is ridiculous.
    At least you don’t wear it backwards ( please say no) nor indoors!
    What hat then? Perhaps refer to your archives and do a series on men in the EU and their SARTORIAL choices? Love everything here and the varied opinions!

  121. Name*

    August 16, 2013 at 8:34 pm

    So guys can say their cap is “so fresh (cool & current) from the shop I didn’t even have time to take the tags off,” essentially.

    Key & Peele explain it quite well. Link —>

  122. Mark

    August 16, 2013 at 10:21 pm

    I think it’s a classic case of ‘the emperor thinks stickers are the ish’. Style? no Fashion? no Fad? you’re getting there…

  123. hickink

    August 17, 2013 at 11:48 pm

    just Minnie pearl spin-offs

  124. Alessia

    August 18, 2013 at 5:30 am

    like it!

    TheChicolat

  125. Jangles da' MC

    August 18, 2013 at 1:56 pm

    The point of leaving the sticker on your hat is to let people know how big your brain is. The bigger hat, the bigger the head and brain. Its to floss to others just how smart you are.

  126. bubulee

    August 18, 2013 at 2:44 pm

    It’s not to say the cap is new; it says my cap is original or not a knock-off.

  127. mickey

    August 18, 2013 at 9:22 pm

    Definetly been around for a long time. You may want to check out Minnie Pearl from the Grand Ole Opry. She always wore a hat with a price tag.

  128. Marc

    August 19, 2013 at 1:51 pm

    Despite the “frehness” that sticker is supposed to give you, it just looks ridiculous, what is wrong with those people?! This has nothing to do with style, it’s just showing of something you’ve paid way too much for.

  129. Grant Hill

    August 19, 2013 at 9:20 pm

    The stickers are a sports memorabilia thing. It’s about authenticity of the hat as a commemorative item for fanatical sports fans. The hats are collector’s items and a way for the wearer to show loyalty to their team (and to the specific year that a team won a major event). Hats are produced by various companies (and professional sports leagues) and can be easily replicated, so authenticity matters. Also, hats are produced that commemorate not just teams, but also specific championship events—making them even rarer and more coveted. The way the hat is worn, is a fashion statement, but the hat itself is about fanatical fandom.

  130. Ae

    August 20, 2013 at 8:12 am

    The funniest thing about this picture is that it doesn’t even pay homage to the actual demographic that made this popular and wears this most often and most authentically! Tsk tsk, Bill. The tag is first for authenticity and second, for cost and newness bragging.

  131. Stuart

    August 20, 2013 at 6:26 pm

    I was going to comment, who cares.
    Why does everything have to be labelled, sorted, indexed and filed.
    Once media have a label for it, then it’s old news.
    But I think I found the best answer a couple of comments up.

    “it just looks ridiculous, what is wrong with those people?!”

    It’s to get responses like that.

    He should take those stickers off and conform to the rules of the hipster as written by the media. Damn him for daring to be different :)

  132. Helen

    August 20, 2013 at 7:08 pm

    In the soviet union, when all things western and imported were very rare and hard to get, people would stick banana and mandarin stickers on their sneakers. Who had the most fruit stickers on their sneakers, was the man :D

  133. Viola

    August 21, 2013 at 5:53 am

    In London this look has been on the streets for at least 6 years, probably more, I thought it was out already…but apparently it is not. The only thing I can notice is the shift in the people wearing it, from London suburbs teenagers to middle class over 30 in Manhattan. Personally I think it really belongs to the urban tenn agers and youngsters of both London and New York. I love their style!

  134. az

    August 21, 2013 at 11:29 am

    It’s definitely an urban trend, and meant to show how the hat is new, fresh, etc. Whats ironic about this display of “wealth” is that is typically associated with a socio-economic demographic that doesn’t have money: urban, non-white, teenage boys or men in their early twenties. So in a strange way this attempt to communicate wealth actually associates people who wear hats this way with a group that is the opposite of wealthy. This is neither good or bad, just what is actually happening when people adopt this style. So if you don’t have much money and rock this style you’re unconsciously confirming your socioeconomic place in society. If you do have money and do this, you appear to be co-opting a trend from a group you don’t actually belong to, which feels inauthentic. The former trend is fine, but the latter is trying too hard.

  135. DJ Kool Herc

    August 21, 2013 at 12:17 pm

    Because it looks better with the damn stickers on, period.

  136. flickstar

    August 22, 2013 at 6:27 am

    People do it b/c they see celebrities in the hip/hop world do it…and they think its cool… so they copy them….I think it look totes redic and I try to rip any stickers on hats that I see!!!
    Say NO to stickers on hats…..

  137. H

    August 22, 2013 at 11:25 am

    It has been a trend in the black community since the 80′s!

  138. Jorgelina

    August 22, 2013 at 12:03 pm

    Th product label sticker means its authentic. It signifies it isn’t a knockoff.

  139. Mr Muff

    August 22, 2013 at 10:32 pm

    It means it’s boxfresh, like a new pair of kicks!

  140. Name*

    August 23, 2013 at 8:32 pm

    Shows authenticity. When you live in places like NY their is an ocean of counterfit goods. Nobody (in the past) wanted to be seen sporting anything fake. Only way to prove so is if you had the authentic sticker.

  141. Dave

    August 23, 2013 at 11:40 pm

    It seems weird to go to such lengths to try to confer such dignity on a $30 expense. I think it’s inane.

  142. Dave

    August 23, 2013 at 11:43 pm

    But when a 40 year-old man does it, it’s awesome

  143. Ray

    August 24, 2013 at 12:32 pm

    Does this also apply to people who don’t remove the labels from suit or coat sleeves?

    • Alegorie

      August 27, 2013 at 12:06 pm

      Don’t you hate that?!

  144. M

    August 25, 2013 at 3:12 am

    Boxfresh!

  145. Alegorie

    August 27, 2013 at 12:02 pm

    Seeing people with the label on the sleeves of a coat or jacket really bugs me. I think that people who leave it on simply don’t realize you’re supposed to cut it off!

  146. Vo

    August 28, 2013 at 2:24 am

    hey is that Scott Schuman on the photo?

  147. Multi Grooves

    August 28, 2013 at 1:20 pm

    To all those dismissively calling it ‘dumb’, do you post on every other page here that features people wearing well worn vintage stuff? Afterall it’s equally dumb just the opposite side of the same continuum.

  148. Travis

    August 30, 2013 at 9:57 am

    They need to get a life

  149. xander

    August 30, 2013 at 7:44 pm

    its originated by people in the rap industry. it is a statement that declares that the hat is not a knock off and they spent a generous amount of money on it because it is legit i with the few caps I do own I remove it I hardly care about a sticker, it feels as if I’m walking billboard and it is a god awful trend.

  150. Michael

    September 1, 2013 at 10:42 am

    Scott! You’ve been hanging around Mark McNairy too much!

  151. Luke B

    September 3, 2013 at 3:59 am

    in my mind its the same as action figure fanatics keeping their stuff in the original boxes. that’s why I at least keep the “authentic” sticker on my snapbacks.

  152. Daniel McKay

    September 14, 2013 at 5:31 pm

    In the neighbourhood I grew up in, which was a very low income neighbourhood of Toronto, it was common to leave the sticker on for “dress down” days in high school. Going to a catholic school with uniform enforcement only leaves so many opportunities to show off. So everyone would go out and buy the flashiest wardrobe they could for the day, leave all the tags on, and return in the next day. It would be funny seeing schoolmates walk around asking to borrow lunch change wearing full print nova check dress shirts with matching coloured hats. the irony!

  153. andres

    September 14, 2013 at 11:01 pm

    hi, This is Andres from Bogota.
    the only ones who wear these kinds of caps (with stickers too) are low class people called ñeros. Their tacky style makes them very identifiable everywhere they are.

  154. Cece

    October 5, 2013 at 5:13 am

    This has been popular since at least the mid 90′s ( when I was in high school ). It’s a gangster look. It’s supposed to be an extension of whatever label that’s on the hat and it also says “This hat is pricey, look at how much I spent on it”.

  155. Hussein

    November 25, 2013 at 10:26 pm

    I think that it represents authenticity as some people said, but its also a fashion statement because it adds substance (a shiny thing) to the blank brim of the hat, making it attract more attention.

    http://dahhansports.com/

  156. AaronAllen

    November 28, 2013 at 4:21 am

    It is interesting actually. It proves your identity. Although the trend has changed now but it still looks cool.

  157. Lbreeziee

    March 1, 2014 at 6:13 pm

    The reason we leave stickers on our hats is cause their fresh and it proves that their real and not fake… Oh and cause it looks cool

  158. 510glen

    April 12, 2014 at 1:48 am

    The stickers were originally metallic theft deterrent labels that would set off an alarm when passing through the exit. They’d be left on the hat brim in plain sight to indicate the wearer stole it…a kind of ‘badge of courage’. Leaving it on the hat is saying “I had the guts to steal this hat knowing full well the alarm would be set off. I stole it anyway, cause no security can catch me n***a!

  159. Philip

    April 12, 2014 at 5:18 pm

    I have about 10 New Era 59Fifty caps. I live and work in an urban area. I get the point behind leaving the stickers on, especially when a lot of caps, like for instance, the salute to service editions, have unique stickers and labels. I personally don’t like the stickers, and I take them off. I also like to put a slight curve on my bill, enough to where it doesn’t mess with my glasses and keeps the sun out. But I’m not gonna hate. To each their own, you do you, I’ll do me.

  160. Kenny Powers

    April 27, 2014 at 2:04 pm

    Actually, you are all wrong. This was all started by Minnie Pearl.

    http://upload.wikimedia.org/wikipedia/commons/d/d0/Minnie_Pearl_1965.JPG

  161. akaMr.Wonderful

    May 4, 2014 at 12:22 pm

    Just go with it. It looks good on you.

  162. peter

    June 23, 2014 at 6:58 pm

    who cares wheather the stickers are left on or not it’s presonal preference stop making such a big damn deal about it people please!

    I leave my stickers on or off depends but who cares thats just me.

  163. thugzrmoronz

    August 10, 2014 at 2:53 am

    The deal is that some people are stupid programmed robots who see someone popular or who they think is “cool” and then they copy that person behavior because they think it makes them cool. But it doesn’t make them cool really. It just makes them a stupid brainless lemming. I’ve seen a lot of wanna’ be gangsters and thugs do stupid shit like that. As far as a product sticker on a hat intended to inform people the hat is “new, fresh, or pricey”. I’d say the unconscious ego of people who think that way, stems from their inability to become a mature adult. They become stuck in childhood for their entire lives, and they allow pop culture to think for them instead of thinking for themselves as an individual.

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