Wednesday, August 22, 2007

On The Street……….Ostermalm, Stockholm


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  1. bow

    August 22, 2007 at 10:59 am

    i have those shoes! they’re marc marc jacobs, from the late spring/summer collection. love the color-block effect, love the effect of all the ties (in the shoes and the skirt). just a really good overall look. well done!

  2. Paradise Regained

    August 22, 2007 at 11:00 am


  3. AnonymousJK

    August 22, 2007 at 11:02 am

    I WANT, WANT, WANT, that skirt!

  4. iopine

    August 22, 2007 at 11:03 am

    Perfect in every way. And I hate khaki!

  5. Carolina Lange

    August 22, 2007 at 11:05 am

    So cute! Beautiful photo! Her look is great!

  6. Anonymous

    August 22, 2007 at 11:08 am

    I like the wrapping at the waist’s tie-in with the wrapping at the ankles.

    And I like how she pairs black up top with black below, mirroring the sand colour of the rest of her dress paired with the sand colour of her hair:

    Nice double symmetry.

    It feels a bit like something is missing, though.

    Maybe this is part of the ‘undone’ / ‘done’ dichotomy of the Swedish way of dressing.

    Must not appear like one cares too much or tries too hard.

    I think that it is this casualness, coupled with the effortless good looks of the national gene pool that ups the ante of the whole Swedish look.

    Effortless chic / feigned disinterest / confidence. It’s a potent combination.

  7. Rana

    August 22, 2007 at 11:09 am

    I love the simplicity of her outfit. Simple hair, simple makeup. Putting all focus on that gorgeous skirt.

  8. Jeannie

    August 22, 2007 at 11:17 am

    amazing skirt.

  9. Anonymous

    August 22, 2007 at 11:32 am

    she looks gorgeous and i wouldnt normally like those shoes either but it all works as an outfit.

  10. Carol Diehl

    August 22, 2007 at 11:41 am

    Gorgeous! I love how she’s wearing hardly any jewelry, only a bracelet.

  11. rayanne graff

    August 22, 2007 at 11:50 am

    All around beautiful and elegant.

  12. Drusilla

    August 22, 2007 at 11:53 am

    I love the neutral coloublocking effect of the whole, and the way it stays simple yet youthful at the same time (updone, unfussy hair and whimsical ankle-tie shoes). Absolutely gorgeous.

  13. platinum blonde

    August 22, 2007 at 12:26 pm


  14. whyioughtta

    August 22, 2007 at 12:40 pm

    Tres bow.

  15. Anonymous

    August 22, 2007 at 12:42 pm

    Stockholm scorecard:


  16. Verdiales

    August 22, 2007 at 12:43 pm

    Coco Chanel with a happier childhood: girlish and sophisticated at the same time. Is she wearing No. 5, or something more innocently cheerful?

  17. m-

    August 22, 2007 at 12:44 pm


  18. Anonymous

    August 22, 2007 at 12:54 pm

    She looks so young and innocent in that top,skirt and shoes that there is not much more to say.

  19. procrastinator

    August 22, 2007 at 1:05 pm

    Wow that is gorgeous. She could be going out for coffee or to a swanky party. Is it really that easy or does she just make it look that way?

    I also love that she isn’t afraid of showing off her pale skin – hard to pull that off in the U.S. Shows real confidence.

  20. Anonymous

    August 22, 2007 at 1:36 pm

    The Light in Sweden…beautiful.

  21. Robyn

    August 22, 2007 at 2:34 pm

    um, I had a prom dress just like this – same colors and styling, except mine had sleeves. Prom was back 10 years ago. Neat how things come back around.

  22. TravelGretta

    August 22, 2007 at 4:47 pm

    OH! I lovethislovethis lu-huuuuv this!
    And I don’t say that a lot.

  23. Dave

    August 22, 2007 at 4:47 pm

    i love the proportions of this outfit. the bulk beige, followed by the thin strip of black at the top. it is like the old photographer’s ratio of 2/3 to 1/3. very attractive outfit!

  24. Anonymous

    August 22, 2007 at 4:56 pm

    This is wonderful!

    I will say again, the Sweden photos are my all-time favorites. Last trip and this one.

  25. Anonymous

    August 22, 2007 at 7:12 pm

    WOW! Yes, she is a vision! I COVET the skirt. Anybody know where it’s from?

  26. tanya

    August 22, 2007 at 8:50 pm

    some may like the mirroring of bows on her shoes and then on her waist, but i actually look out for that when i’m dressing up and try to avoid it. at most, i’d probably put the bows of my shoes at the back or vice versa.

  27. Jasmine A

    August 22, 2007 at 9:21 pm

    Wow! Beautiful!

  28. AnastasiaC

    August 22, 2007 at 9:26 pm

    So pretty!! I love how she’s wearing an evening look for day! really simple but standout style!!

  29. Blaise

    August 22, 2007 at 9:33 pm

    Sart, what time of the DAY did you catch her? She’s just so elegantly lovely, and this was during the day..

  30. Candid Cool

    August 22, 2007 at 11:30 pm

    Beautiful. And such cute shoes!

  31. LaLa

    August 23, 2007 at 4:10 am

    I LOVE the SKIRT ! would love to see it in deeper colours, but the whole look is beautiful ; i love the shoes, all fits perfectly ! i like that its kakhi more casual.
    have a nice day all ;)

  32. Anonymous

    August 23, 2007 at 5:59 am

    Oh my god, isn’t that the Birkenstock model?

  33. Alice Olive

    August 23, 2007 at 9:19 am

    That skirt is absolutely beautiful!

  34. Anhoni Patel

    August 23, 2007 at 11:00 am

    She’s like a present waiting to be unwrapped. Sart- the light is amazing.

  35. Anonymous

    August 23, 2007 at 11:21 am

    The skirt looks exactly like a Joseph one I have, but mine is in black silk – not sure if they did it in other fabrics but maybe. It is a wrap that you can adjust to wear around the hips, waist or bust. Can’t see the back of this one so can’t see if it’s the same.

  36. Katie

    August 23, 2007 at 11:32 am

    7:12 – i’m pretty sure the dress is the kara janx convertible skirt:

    it comes in a lot of different color combinations. i love them too!

  37. Eleninachic

    August 23, 2007 at 1:42 pm

    What a beautiful dress!!!! I want it absolutly!

  38. Elena Maria

    August 23, 2007 at 1:44 pm

    What a beautiful dress! I want it!

  39. la fashionista

    August 23, 2007 at 4:47 pm

    Oh, this is such a great look. I’m coveting that skirt!

  40. nam

    August 23, 2007 at 8:46 pm


  41. Anonymous

    August 24, 2007 at 5:16 pm

    I am not a real fan of the tied up shoes, but her easy off the face hair, and the neutral colours of the top and skirt really help. The sash or the skirt in the beige keeps it noticeable yet in the background. She looks great.

  42. Louise

    August 25, 2007 at 5:34 pm

    The skirt is from Swedish label WHYRED. Check it out on They do fab stuff!

  43. Anonymous

    August 27, 2007 at 7:48 pm

    Positively remarkable

  44. Anonymous

    August 29, 2007 at 10:41 am

    anonymous 11.08

    I know, I think it´s boring with this symmetrical poufy 2007 fashion thing, you can find it in every hm here. and a lot of stockholm girls wear it.

    still, that´s not swedish fashion, it´s just a part of it.

    also, the sartorialist prefer to cover the more tailored look.

    a lot of sthlm girls LOOK boring, but we also have A LOT REAL alternative clothing and people.

    unfortunately the Sartorialist never covers this, but that´s just his thing.

  45. boho*céline

    September 20, 2007 at 9:46 am


  46. Nidya R. Wiguno

    October 12, 2008 at 6:13 am

    lovelyyyy. i want her dress :)

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