Tuesday, March 21, 2006

On The Street…Mr. Wilcox of Lord Willy’s, Nolita

One of the smartest strategies that Mr. Wilcox ,owner of Lord Willy’s, has implemented since opening his Nolita shop is using “vintage” fabrics for their tailored jackets.

The “vintage” fabrics ,like the hopsack jacket Mr. Wilcox is wearing, usually only allows for a limited production run (sometimes less than 10 jackets are made).

This really only works for a company with their own retail outlets but it does offer the potential for a whimsical variety of color, patterns and fabrications which seems to be the whole idea behind Lord Willy’s anyway.


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  1. alexandre

    March 21, 2006 at 11:28 am

    Fashion can never have enough good ideas..Bravo!

  2. urbanhomme

    March 21, 2006 at 1:22 pm

    Actually I believe the fellow at Freeman’s is doing the same thing (with vintage fabrics).

    I think Mr. Wilcox is a charming gentleman, but if the ready-to-wear shirt line is indicative, I think the material quality has some ways yet to go to be attractive at that price point.

  3. Anonymous

    March 21, 2006 at 4:53 pm

    the fabric might be nice, but it seems like the jacket is too big for him.

  4. Anonymous

    March 21, 2006 at 5:09 pm

    Liking that look, great site you have here.

  5. Mike Paget

    March 21, 2006 at 7:02 pm

    It’s happening for hoodies as well – Just look at those Leroy Jenkins pieces out there…

  6. Anonymous

    March 22, 2006 at 6:40 am

    I like the light shoes with the jeans.

  7. dcinDC

    July 30, 2012 at 9:25 pm

    Everything is too big – collar, tie knot, collar size, jacket, pants, and clunky shoes.

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