Friday, February 5, 2010

On the Street….Emerald, Milano

This young man of emerald is Gert Jonkers, co-Publisher of FANTASTIC MAN.

FANTASTIC MAN has quickly become one of my favorite men’s style guides printed today. I hesitate to call it a magazine because it is just so much cooler than most of the men’s magazines available right now. It is also one of the few men’s magazines that is heavily devoted to fashion, style and the gentlemen that excel in that arena.

Anyway, the reason I bring this up now is within the pages of their latest edition. Inside, Gert and Jop (another co-Publisher) have quietly introduced, “THE GENTLEWOMAN.”

I know, we don’t need another new women’s fashion magazine right now. However, I say we don’t need another bad women’s fashion magazine right now. I think THE GENTLEWOMAN has a chance to be something truly different. I am very excited that the first two big interviews and related editorials feature super cool women, Melanie Ward and fashion PR powerhouse, Karla Otto.

So ladies, if you see the copy of FANTASTIC MAN with Ewan McGregor on the cover, don’t be afraid to take a peek inside. You might find something you like…


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  1. Haley

    February 5, 2010 at 3:39 pm

    What INCREDIBLE green velvet!! I got a vintage Miss Sixty jacket in green; the velvet is almost as vibrant, but not quite. Great!


  2. J

    February 5, 2010 at 3:43 pm

    hmm gentlewoman sounds weird, it makes me think of heidi's friend's grandma (the storybook i mean). where can you find it though?

    GREAT, ewan mcgregor is enough reason to peek inside :O

  3. Lin

    February 5, 2010 at 3:44 pm

    All you had to say were those two magic words to sell me on wanting a copy of Fantastic Man: Ewan McGreggor. :-)
    I wish I could see what shoes Mr. Jonkers is wearing. Love the suit, not many people could pull it off I don't think, but he looks simply dashing.

  4. amalie

    February 5, 2010 at 3:48 pm

    looove his green blazer!

  5. neha

    February 5, 2010 at 3:49 pm

    The emerald jacket is amazing, what a color! And the elbow patches are a great accent color. And I'll keep an eye out for that issue to check out The Gentlewoman, thanks for the tip!

  6. Lisa

    February 5, 2010 at 3:51 pm

    That is brilliant! actually, i would love to peek inside both The Gentlewoman and Fantastic Man

  7. Francesca

    February 5, 2010 at 3:53 pm

    wow he looks so confident and that blazer is awesome.

    love the pics from the magazine.

    F <– Texas gal bloggin fashion from NYC!

  8. Daniel

    February 5, 2010 at 4:02 pm

    I'm completely in love with his emerald suit! Very elegant, very sartorialist.
    Let's grow up later

  9. Jenny Kozlow

    February 5, 2010 at 4:04 pm

    Lovely sultry photos of Karla, who will be on the Gentlewoman cover?

  10. jolie jamie

    February 5, 2010 at 4:10 pm

    So classic looking. Nice photo sart!
    Looking forward to you speaking in NYC soon!

    visit my blog if you have a moment :)


  11. Ellinor Forje

    February 5, 2010 at 4:13 pm


  12. style baro

    February 5, 2010 at 4:17 pm

    I love the blog! Is very nice! A big kiss

  13. Sarah

    February 5, 2010 at 4:17 pm

    this is fantastic … the coat is exquisite, and i'll definitely check out fantastic man.

  14. Soren Lorensen

    February 5, 2010 at 4:19 pm


    pretty much

  15. Em

    February 5, 2010 at 4:21 pm

    Before i'd seen your text saying he was a publisher i'd guessed!

    Always, always look forward to a fabulous magazine.

  16. Anonymous

    February 5, 2010 at 4:23 pm

    Green jackets usually make me think of the Masters Golf tournament winners, which always look frumpy. But this one takes it to a different level…I think the elbow patches help.

  17. Ashley

    February 5, 2010 at 4:25 pm

    Oh I love that green and those elbow patches!

  18. Kathleen

    February 5, 2010 at 4:53 pm

    Oh my, what a way to end the afternoon. What an incredible photograph Scott. Every detail is so perfect. I am very attracted to the contrast between his jacket and the overcast background, its great. He is also a confident and great looking man, so put together in every way. Wow!

    This photo makes me want to purchase a piece of clothing in a much denser, more saturated color green. The ivy colored jeans I have are great, but this green and the almost hunter we've been seeing for weeks now are much more sexy. I need to move to Europe, my eyes are starved for beauty!

  19. The Bambina

    February 5, 2010 at 4:54 pm

    I love your eye for green. Beautiful!
    I am excited to read THE GENTLEWOMAN. The world could use a unique and interesting women's fashion magazine.

  20. Nathaniel

    February 5, 2010 at 4:54 pm

    Love this man's jacket!

  21. doubledcherry

    February 5, 2010 at 5:00 pm

    That JACKET!!!! And I love the hair cut. It suits him.

  22. Nancy

    February 5, 2010 at 5:05 pm

    Am really curious about FANTASTIC MAN and THE GENTLEWOMAN and can't wait to check them out. Thanks for passing that along. BUT, not really liking the suit here — cut, color, and fit — no, no, no! Very overgrown schoolboy. Maybe that's the point, but it's not far off from a grown man rocking a backward baseball cap. Just not my thing. Please guys, bring on your MANLINESS!

  23. Dorin Stanciu

    February 5, 2010 at 5:08 pm

    The blue with green looks very nice.

  24. corvedacosta

    February 5, 2010 at 5:16 pm

    love the green jacket

  25. elsiee

    February 5, 2010 at 5:20 pm

    my first thought – what a very chic Hogwarts School alum!

  26. Jacqueline

    February 5, 2010 at 5:22 pm

    I want that jacket he is wearing. I am in love with it. He has great taste! xo

  27. Singapore Short Stories

    February 5, 2010 at 5:22 pm

    Thats is real cool!

  28. Sabine

    February 5, 2010 at 5:29 pm

    Scott, as a woman I do appreciate the recommendation – but what about your male readers? They might be interested in FANTASTIC MAN, with or without the ladies' part.

  29. Kyle

    February 5, 2010 at 5:31 pm

    I wish I was a co-Publisher of a style… ahem… magazine for men. Honest.

  30. Sarah (Buzz)

    February 5, 2010 at 5:39 pm

    I love the velvet jacket. He looks very fashionable and put together. The scarf also looks wonderful. Not every guy can pull off a scarf, but he does it wonderfully. He has great taste.

  31. john benjamin pritchett

    February 5, 2010 at 5:48 pm

    The mags sound great! Look forward to seeing them! Great B&W photos!


    February 5, 2010 at 6:08 pm


  33. princess glee

    February 5, 2010 at 6:20 pm

    Greeeeen? Who likes green?

    Well, I guess I like green. Particularly this emerald shade of green. It looks new and fresh minus the exagerated try.

  34. Erica

    February 5, 2010 at 6:39 pm

    fabulous blazer


  35. Suzanne

    February 5, 2010 at 6:47 pm

    Gert is very handsome!

  36. Lisa Petrarca

    February 5, 2010 at 6:48 pm

    Not very many people could pull this off…he works it!

    Thanks for the heads up, I will check out Fantastic Man. Like the pictures from The Gentlewoman also…sorry, but us girls can NEVER have enough fashion mags!

  37. Danielle

    February 5, 2010 at 6:48 pm

    i'll peek into anything with ewan mcgreggor on the cover.

  38. Gordon Tiemstra

    February 5, 2010 at 6:56 pm

    Mooie foto Gert, first dutchman on the sartorialist!!

  39. papersglam

    February 5, 2010 at 7:11 pm

    AMAZING!!!fantastic photos!!very singular style..

  40. Martha

    February 5, 2010 at 7:13 pm

    Like it! Is he Dutch or something?

  41. Sarah Brown

    February 5, 2010 at 7:14 pm

    Wonderful, wonderful jacket.
    Brilliant combination with the scarf. Want to buy his whole outfit for my boyfrined :)

  42. Alyssa

    February 5, 2010 at 7:15 pm

    Great green jacket. And I've heard great things about Fantastic Man as well (though the name makes me giggle).

    But if the photos are any indication, the audience for the Gentlewoman insert seems to be FM's hetero male readers. Those ladies may be very cool indeed but the poses aren't about cool and power, just the usual things…*yawn*

  43. Anonymous

    February 5, 2010 at 7:32 pm

    I am proud to see some Sartorial Dutch people.

    I am looking forward to your next post.

  44. SnapandPrint

    February 5, 2010 at 8:25 pm

    Green velvet jacket…totally beautiful! I am loving his lokok and am totally interested in checking out the subject's magazines.

  45. Rob Philip

    February 5, 2010 at 8:28 pm

    What Scott forgot to mention is that he and Jop van Bennekom (united in Top Publishers) are also making BUTT, a great magazine for homo's and other sexuals. Together with Fantastic Man they cover the high brow and low brow of manhood. Quite a package!

  46. Miss L

    February 5, 2010 at 8:31 pm

    Where can I find this magazine. Looked in Borders today, but did not see it.. Fantastic photo..


  47. RJ

    February 5, 2010 at 9:08 pm

    G R E E N ! Boom.

  48. pdaervo

    February 5, 2010 at 10:02 pm

    Agree, we don't need another BAD women's fashion magazine right now. This doesn't look like a bad fashion magazine.
    I do love that particular shade of green. It may be foolish, but I always equate that beautiful color to the rainy/gloomy weather that seems to be the background. Gorgeous.

  49. Homegirl

    February 5, 2010 at 10:40 pm

    Fantastic. I can always count on this blog for clothing porn…

    XOXO Homegirl

  50. Anonymous

    February 5, 2010 at 11:05 pm

    fantastic man is a beautiful publication; my hair stylist shared it with me and I bought the second issue. love it.

  51. apparellel

    February 5, 2010 at 11:58 pm

    oh. the green. gorgeous!


  52. Celia

    February 6, 2010 at 1:41 am

    With Ewan McGregor on the cover I've *already* found something I like…

  53. Carol

    February 6, 2010 at 1:56 am

    The photo of the woman on the left suggests to me this magazine, The Gentlewoman, is actually for gentlemen. This just looks like a throw-in flesh shot; the image says nothing. She's not Jane Birkin.

  54. Emelie Stanfield

    February 6, 2010 at 3:17 am

    This is very good news, until now I actually hadn't realised that I needed another magazine, but suddenly it feels quite vital!
    On the subject of gentlemen: My husband does the nicest little things on a daily basis, making me feel noticed and special. Earlier tonight we were lounging on the sofa, watching telly and eating chocolates. Inevitably, after a while there was only one piece left in the box. I know Sean really wanted it, but he still offered the piece to me without hesitation. Sweet in more ways than one.

    Thanks for a perfect blog.

    (And no, I didn't take the chocolate.)

  55. Denimgirl

    February 6, 2010 at 4:20 am

    Hey Scott, you forgot to mention that it is a DUTCH magazine! Nice editorial though!
    Grtz from Holland!

  56. Anonymous

    February 6, 2010 at 4:38 am

    Go Dutchies!

  57. Cristiano

    February 6, 2010 at 4:50 am

    I'm a super enthusiastic BUTT and Fantastic Man subscriber. What I love about these 2 magazines (but I loved their old RE for the same reason) is that they investigate with big interviews on single characters. And most of time they're very interesting and revealing. I mean, who cares if someone is well dressed if he doesnt have anything to say? For istance, being italian, I'm fairly astonished (and embarassed) everytime I see Lapo Elkan on Sartorialist. Maybe he could be considered a well dressed man (but that's just a matter of personal opinion, isn't it?) but did you ever try to read or see an interview of this man? He's really embarassing! (and being a BUTT reader I'm not obviously saying that for his interest in transexuals and tranvestites, that I don't find shocking at all). So every time I see him on sartorialist I wonder on which basis he has been chosen. And I'd like to give an small advice to this worderful blog. In English you got this great word: SMART, that can means clever and at the same time elegant. Why sometimes we don't we ask ourself the following question: Is s/he smart enough to be on Sartorialist (or on other quality publishing)? I think that would be really useful sometimes, 'cos style isn't just a matter of beauty and clothes. And Sartorialist with all those pictures on old smart people already proved that. So….

  58. aLvin.

    February 6, 2010 at 5:06 am

    love it, very school uniform.

  59. Andy

    February 6, 2010 at 6:07 am

    Nice shot. Quite sure he's wearing a Filippa K suit in cord from A/W 09/10.

  60. MELISSA Z.

    February 6, 2010 at 6:17 am

    Love the color of the man's jacket! Inusual but very elegant!

  61. Ben

    February 6, 2010 at 7:43 am

    I dig the jacket, but I can't say I'm too fond of the green as a suit color. It's just a little too much.

  62. Anonymous

    February 6, 2010 at 7:43 am

    I'm a woman and I already read (and just stare at) Fantastic Man. It's so inspiring in every way. I can't wait to get my hands on the first issue of The Gentlewoman!

    If only more men would dare to dress this way…

  63. Dajda

    February 6, 2010 at 7:46 am

    That coulour is just fabulous!

  64. Louis

    February 6, 2010 at 8:10 am

    adoro questa tonalitĂ  di verde accostata al velluto!!!

  65. I am Khatu

    February 6, 2010 at 9:01 am

    I'm not sure I know anyone that can pull off a green suit but he looks amazing. Love the crest on his scarf.

  66. Kalee

    February 6, 2010 at 9:27 am

    I love, love, LOVE this green blazer. Now will have to hunt one down for the husband!

  67. Isa

    February 6, 2010 at 9:32 am

    greeeeeeeeeeeeeeeeeen :)

  68. Davidikus

    February 6, 2010 at 9:58 am

    Another green velvet jacket! They are all the rage this day.

    You are right: there are too many women's fashion magazine, but that is just because many are bad. No-one would mind a good women's fashion magazine.

    Keep up the good work!


  69. anotherwomanbyrose

    February 6, 2010 at 10:05 am

    I love the jacket…
    think that I also saw him…not sure!

  70. Karin

    February 6, 2010 at 10:55 am

    That is absolutely gorgeous. As always!

  71. NiftyThriftyBeth

    February 6, 2010 at 10:58 am

    this jacket is fantastic, i want one too!

  72. MĂ©lange

    February 6, 2010 at 11:21 am

    I love the photo of Gert Jonkers and say to myself once again: what do I miss most about living in Europe? The answer is "well-dressed men!"

    and I ADORE your blog, I look forward to reading it everyday!

    [email protected]

  73. Diane

    February 6, 2010 at 1:15 pm

    Thanks for the info!


  74. bern

    February 6, 2010 at 1:28 pm

    absolutely FABULOUS
    i love your work

  75. melissa

    February 6, 2010 at 1:36 pm

    It's time for some thing different in fashion mag… I have been so disenchanted by them I do not buy them any more and buy decorating mags….
    I would love to see photo's of how people young and old really wear cloths and more of a lifestyle then young girls that look like they are 13 and very sad!!!



  76. brightlightsbigcity

    February 6, 2010 at 1:59 pm

  77. BlumeBloom

    February 6, 2010 at 2:27 pm

    That sounds rather interesting. I will be sure to keep both publications in mind next time I am browsing the mag stand!

  78. Happenstance

    February 6, 2010 at 3:27 pm

    Will do! I love a good print magazine. I am a full supporter of the printed monthly word. Thanks S.

  79. Grace

    February 6, 2010 at 3:47 pm

    FINALLY! The magazines that are on the shelves now are so one-dimensional and, while I enjoyed them when I was a teenager (I loved reading Vogue and Harper's Bazaar when I was 13), I feel that so many of them seem lazy. The layouts are, across the board, the same, the photography is uninspired, and the styling is trite. From the snippet you've given us, I feel that I would be a happy subscriber if THE GENTLEWOMAN was available. The last time I was this excited about a periodical was when I discovered that my local Barnes and Noble carried MONOCLE.

    Is there a female version of I love that website, but do wish that there was a women-centric one with the same style.

    Love your photos and your commentary. I'm constantly inspired by your website!

  80. Dennis Elzinga

    February 6, 2010 at 3:47 pm

    Truly a very nice colour of green.
    That type of dark green for me had always been a classic.
    A woman wearing a bottle green skirt or dark green tights, or a gent wearing a green turtle neck, pull or even a suit during fall or winter. Success garanteed.

    More about classics and trends;

  81. Anonymous

    February 6, 2010 at 7:47 pm

    Love Fantastic Man! Especially the quirky descriptions of the clothing throughout the editorial. It is always really witty and with a great sense of humour,

    Gert & Jop don't take fashion too seriously which is wonderfully refreshing.

  82. Thomas

    February 6, 2010 at 9:28 pm

    Great green suit

  83. Anonymous

    February 6, 2010 at 10:52 pm

    I can't wait for The Gentlewoman! Where can I find it? I bought Fantastic Man for my boyfriend but ended up reading the whole thing too. It really is a superb magazine

  84. thwany

    February 7, 2010 at 2:49 am

    that jacket is awesome

  85. Mike

    February 7, 2010 at 3:20 am

    My reservations about Fantastic Man and its own harbouring ambitions is that it's become apparent it's never been a men's magazine for the natural man. It's as opulent and lavish but in a matte way, a counterpart for a women's magazine. It's styling is great, it's art-direction is great given that we all know how Dutch graphic design excels. High fashion for men doesn't seem honest to me. I wonder what real aims it is to have someone like Karla Otto posing for me whilst I might potentially read it. I've had enough of this powerplay of males expected to be seduced or something.

    The only men's magazines are 10 Men, Man About Town, L'uomo, Palladium. All of which Paradis is the only men's magazine I believe worth reading.

  86. aindreas

    February 7, 2010 at 9:39 am

    love the green and patches

  87. Todd Willis

    February 7, 2010 at 10:40 am

    Love the look here, smashing!

    I'm looking foward to checking out Fantastic Man.

    The blog has strong promise to me as well.

    Todd Willis

  88. Allen - East Hampton

    February 7, 2010 at 11:23 am

    Stylish without all the fuss. He's a great advertisement for the mag.

  89. livagostino

    February 7, 2010 at 12:52 pm

    LOVE everything he is wearing!


    February 7, 2010 at 6:13 pm

    Love his outfit, and for sure I'll check out that magazine, we need more "shaded" fashion magazines.

  91. Karin

    February 8, 2010 at 8:09 am

    Looks really interesting and since my only reference of Fantastic Man is the fantastic perfume that they made in collaboration with Swedish perfume-house Byredo (check it out here:
    They only make unisex perfumes… I'm a girly girl and I love the Fantastic Man perfume, even on me (although it's very non-gender-related) so to hear that Fantastic Man has featured women seems just right…

  92. Lu

    February 8, 2010 at 8:18 am

    I dont't know about the magazine, but Gert Jonkers definitly seems lika a fantastic man. The value of non-verbal language!

  93. Closet full of hopes and dreams

    February 8, 2010 at 9:16 am

    Is the scarf Ralph Lauren? A scarf on a man is so handsome! Unfortunatly most men seem a bit afraid of accessories. But after seeing this picture I'm gonna have to force a scarf on my man!

  94. Orlando personal injury lawyer

    February 8, 2010 at 3:08 pm

    I love coats with elbow patches. Don't know why they're so fancy to me but that detail is awesome.

  95. Anonymous

    February 9, 2010 at 8:05 am

    I don't know about you, but that "karla" (black leather and elegant shoes) has the most incredible legs I've ever seen. I like how the photographer shows only that part of her body and also reveals the curvature of the leg muscle. The image is powerfull and sexy.
    Congratulations to whoever took that photo, and of course, the model.


  96. Anonymous

    February 9, 2010 at 10:59 am

    Is it Swedish brand Filippa K? Green cord suit, fantastic!

  97. tamara_b

    February 10, 2010 at 3:40 am

    love the green! reminds me of my school blazer, but considering i had such a blast during school, that colour to me always rings of good times.

  98. She Wore It Well

    February 10, 2010 at 4:12 pm

    How hot is Karla! WOW

  99. Le 21ème

    February 11, 2010 at 12:36 am

    Love the Ivy League Look!


  100. Anonymous

    February 11, 2010 at 5:51 pm

    I was always jealous, that men had FANTASTIC MAN, and woman had… what? Glamour? Vogue? Elle? There is nothing comparable on the market to FANTASTIC MAN. Though I am a woman I always bought it. It is one of the best fashion and interview magazines! Plus: its on the highest level of todays graphic design and photography. Joop van Bennekop and Gert Jonkers are some of the best independent publishers there are in europe! I even buy the BUTT MAGAZIN sometimes, because they manage to show sexuality without being porn or dull or cheesy, just human.
    So now there is GENTLEWOMAN I sing: Juppheidi, juppheida!!!!

    Oh, well, and Gert looks great, of course.

  101. Paul

    June 5, 2012 at 9:32 pm

    Where can I get his emerald velvet/corduroy suit?! I want it so much, where did he get it done?

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