Wednesday, August 31, 2011

On the Street….Aoyama, Tokio

Right now the most interesting movement in Tokio street fashion is not Harajuku (I never really understood that) but actually young kids playing around with the idea of kimonos, in a modern way.  As you see in the pictures, the kimonos are usually worn somewhat traditionally, but it’s the accessories they really have fun with.  Purple hair, cowboy boots, ways of tying the obi, accessories in the obi…

 

It seems like such fertile ground for creative expression.  I look forward to seeing more examples when I return next.

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148 comments

  1. thesecretcloset

    August 31, 2011 at 9:54 am

    Not sure about the crazy hair colours…I would die to have their beautiful straight black hair…but I guess you always want what you dont/cant have! xxx

    thesecretclosetuk.blogspot.com

  2. E. Allen

    August 31, 2011 at 9:58 am

    I hope this sticks. The kimono has so much range, and the person inside is so fully expressed. The fabric is shown off beautifully. I wish we wore them here in the States more often.

  3. beyourstyle.it

    August 31, 2011 at 10:00 am

    Fantastic, fantastic, fantastic!
    Simply.

  4. Elisa Eymery

    August 31, 2011 at 10:01 am

    It is very true that it is the mix of old and new that is the most inspiring in Japanese street fashion at the moment – the girls in kimonos look fantastic. I’m not a fan of the Harajuku style either, but you have to admit that it reflects a willingness to experiment and play with fashion that you rarely see in other big fashion capitals.

    Elisa
    thebod.clothing
    http://thebodclothing.blogspot.com/

  5. Lola

    August 31, 2011 at 10:09 am

    Hello, I live in Japan and those pictures are not new kimonos or a trend but “Yukata”, the traditionnal summer kimono japanese wear during the summer season.

    Its not a sudden new trend, its been there for ever if you come between june-septembre you’ll see a lot of them, everywhere.

    Especially during “hanabi” (fireworks in the summer), its the clothe they wear to go see it.

  6. Blanka R.

    August 31, 2011 at 10:12 am

    I adore this new way to wear kimonos. I would love to do the same, with the amazing purple hair coulor too. Maybe in the “calli” of Venice it will seem a bit too much strange, LOL.

  7. Liz S.

    August 31, 2011 at 10:22 am

    I agree–such fertile ground for them to play with–gives it much more meaning when it’s your heritage too.
    I think I actually do get the Harajuku style/s–well, in terms of it’s just like any other niche style/s that evolves in a certain space due to certain circumstances.
    I just love the Japanese mix of perfection with OTT imagination.
    Great for us stuck here in Oz to see this on your blog.

  8. Roberta Tonelli

    August 31, 2011 at 10:23 am

    Man, you are inspiring!

  9. Lauren

    August 31, 2011 at 10:26 am

    I love these kimonos and its great to see these young people wearing them as streetclothes. I never understood Harajuku either, but this makes perfect sense. I especially like the young man’s look above.

    The Styleseer
    http://styleseer.blogspot.com

  10. Camille

    August 31, 2011 at 10:33 am

    Makes want to go to Japan just so I can wear a kimono around all day round!

  11. sg

    August 31, 2011 at 10:37 am

    I love the images you take overseas. They seem more organic. Similar to your earlier post. I wish the images you took in NYC and in the states had the same feel.

  12. www.metalclayjewellery.com

    August 31, 2011 at 10:43 am

    Beautiful photos. Blend of old and contemporary Japan.

  13. Marcel Da Chump

    August 31, 2011 at 10:44 am

    A punk rock samurai. He makes me think of Klaus Nomi.

  14. k come karolina

    August 31, 2011 at 10:45 am

    cool!!! love the new trend!!!

    xoxo from rome
    K.
    http://kcomekarolina.blogspot.com/

  15. Karen Kristian Dickey

    August 31, 2011 at 10:49 am

    Hi Scott,

    Lola is correct! I’ve spent 18 years in Tokyo and these trends (including the blue and colored hair) have been around for ages, no new movement. The yukatas come out in the summer and are worn to matsuri’s – or summer festivals. That is where you really need to go! Next time I will come as your assistant/tour guide and show you where the best places are. And you’re right, Harajuku is unlike anywhere else, but it’s not what represents Tokyo Street Style – it’s just a small part of it.
    Hope you enjoyed your stay! Japan is wonderful.

    Karen

  16. MB@YarnUiPhoneappv1.7

    August 31, 2011 at 10:54 am

    Bowl cuts are in? I never knew…it’s a hard look to pull off unless you have a ton of thick straight hair which these young women apparently do.

  17. Paul Manogue

    August 31, 2011 at 10:57 am

    Because of the decline in kimono sales in Japan, merchants were offering a discount or something free to anyone whearing yukata in Osaka a few summers back, the combo of bowler hats an yukata was awesome. but mixing the old in new is not new in Japan, during the meji restoration girls would wear hakama (culottes) and high victorian era leather boots together, and bowler hats with kimono as well. Its a great look, and you capture it well.

  18. Lally

    August 31, 2011 at 11:12 am

    Beautiful! I love the simplicity of the guys kimono at the top. It hangs so well and looks so elegant. Great pictures.

  19. Hillary

    August 31, 2011 at 11:16 am

    Beautiful, powerful looks! I like the addition of zipper earrings. It feels very ’90s to me with the blue hair.

    http://www.thoreausdaughter.com/

  20. Lisa Chase

    August 31, 2011 at 11:16 am

    that is so awesome. and they look f-ing great. it looks so cool…that ancient look with all these modern things around it.

  21. Rubén Prado

    August 31, 2011 at 11:18 am

    Beautiful Japanese dolls.
    It is beautiful to use the expression
    of centuries-old culture
    in modern times.
    It’s a way
    to compress time.
    Arigatô gozaimasu.

  22. anastacia

    August 31, 2011 at 11:18 am

    i don’t know how should you take it in terms of fashion. but in terms of personalities it s just amazing!
    and of course the pictures are great, as always!

    http://www.igoonnon.blogspot.com

  23. Nikki

    August 31, 2011 at 11:19 am

    Very interesting trend. I love that its embraced by both genders. Perhaps I can pull this look off for casual friday at my office?

  24. Hillary

    August 31, 2011 at 11:20 am

    Such beautiful, powerful looks! I like the addition of the zipper earrings. It feels very ’90s to me with the purple hair.

    http://www.thoreausdaughter.com/

  25. Hillary

    August 31, 2011 at 11:21 am

    I love the addition of the zipper earring. It feels very ’90s to me with the purple hair.
    http://www.thoreausdaughter.com/

  26. Parisian ShoeGals

    August 31, 2011 at 11:23 am

    Traditionnal outfit from Japon are so beautiful! We can feel the cultural inheritance and the artisans’ antic knowledge just in a glimpse. Gorgeous!

  27. Karen Kristian Dickey

    August 31, 2011 at 11:24 am

    Hi Scott,

    Lola is correct! These trends have actually been around for ages (the hair, too!). I lived there from 1987-2004 and saw it even then. They are yukatas worn in the summertime, worn to maturi’s, or summer festivals. That’s where you really need to go! Next time you go I will tell you the best places to go.

    You’re also right about Harajuku. They are so creative in their style, but it’s just a glimpse in Japanese street style – not at all representative of their style as a whole.

    Hope you enjoyed your stay! Japan is wonderful.

    Karen

  28. TF

    August 31, 2011 at 11:24 am

    Not crazy abt the hair!!!

    ; )

    Trends to heart forever on http://tulasifichter.com check it out!!

  29. Laura

    August 31, 2011 at 11:25 am

    Great. I love to see creativity within specific boundaries. This reminds me of how we’d individualize our Catholic school uniforms. The standard was the plaid kilt, but some girls would wear fishnets and heels (seniors had more leeway!), while others would wear knee socks and fair isle sweaters.

  30. Hillary

    August 31, 2011 at 11:27 am

    I love the addition of the zipper earring with the purple hair. It feels very ’90s to me.

    http://www.thoreausdaughter.com/

  31. The Fancy Teacup

    August 31, 2011 at 11:29 am

    Adore their originality and twist on a traditional piece. It’s so endearing and playful.

    ♥, Jamie
    http://www.TheFancyTeacup.com

  32. V

    August 31, 2011 at 11:33 am

    That’s so inspiring! Love love love!

    particuliereblog.blogspot.com

  33. my

    August 31, 2011 at 11:35 am

    as @Lola says, it’s YUKATA, not kimono! And while it’s not necessarily a trend to wear them in the summer, their popularity amongst the younger generation is surging. So many people are starting to wear them around even when there is no summer festival. It’s really great! I might have to start wearing mine around NYC…

  34. Ariel

    August 31, 2011 at 11:39 am

    The fabrics are so beautiful. And I love the zipper earring — so unique and quirky ;)

    Ciao,

    Ariel

  35. Kat

    August 31, 2011 at 11:40 am

    Old or new style, they look great. So individual.

    http://www.popyourclutch.com

  36. Sue

    August 31, 2011 at 11:43 am

    Agree with Lola. Yeah that’s not exactly a Kimono, it’s traditional summer dress called Yukata. The kids in the photos matched it pretty casually, but Yukata tends to be way more casual than Kimono (its cloth is much lighter and less expensive, the way you wear it is much simpler, and the way you do your hair and etc.) Young people wear them a lot for summer time festivals. Anyway I love the photos. They are youthful and fun :)

  37. Shebelle

    August 31, 2011 at 11:51 am

    I really love those lips wow

  38. J9

    August 31, 2011 at 11:58 am

    Love the juxtaposition of new and old and that the kids are embracing their heritage as part of everyday life.

  39. amanda archambault

    August 31, 2011 at 12:02 pm

    These kimonos are awesome! haha I love them and Im surprised people still wear them. I’m glad you captured this

  40. Style Dilettante

    August 31, 2011 at 12:04 pm

    Loving how androgynous these looks are translating…. So inspired to take out my vintage pink kimono my girlfriend bought me in Japan!

    http://www.inherentstylela.com/

  41. anna

    August 31, 2011 at 12:05 pm

    Trend or tradition ? Does it matter? They´re beautiful. Sartorialists for real!

  42. Kacie

    August 31, 2011 at 12:08 pm

    I really can’t tell you how much I love this. What fantastic colors and what a great way to express individuality while staying true to their roots!

    Love it.

    Kacie
    http://www.acollectionofpassions.com/

  43. Catherineap

    August 31, 2011 at 12:11 pm

    Great photos–please post more kimono pix,expecially men. I’d love to see women wearing men’s kimono style, don’t know if anyone is doing it but the elegance is a great antidote to too much kawaii and I think there are women who would look great in kimono drag.

  44. Incognito

    August 31, 2011 at 12:14 pm

    This is exactly why I love Japan because of the mix between past and modernity. I got stuck by the first photo and the second one because of the blue hair and the earring. While watching mangas when I was in Europe little did I think that what I was actually seeing there could be seen in the streets of any town of the world, but when I went to Japan and Harajuku I realize that the limit between reality and fiction is quite thin, obviously I am speaking about the style of the people : I mean the boy in these photos could be a character in a manga. I think that is the magic of Harajuku :).

  45. Jason

    August 31, 2011 at 12:16 pm

    ummmmm….anyone notice the hickey?!?!? Cute!

  46. Lili and Garnet

    August 31, 2011 at 12:19 pm

    Tradition and modernity…

    http://liliandgarnet.blogspot.com/

  47. Marvelous A

    August 31, 2011 at 12:21 pm

    Fantastic. I love kimonos… comfortable, functional, endlessly customizable and expressive, and on these kids they look so natural, while most trends don’t. That silk with irises on the right in the pictures of the girls… WOW. Seems like a great opportunity for textile artists, too.

  48. cailen

    August 31, 2011 at 12:23 pm

    what gorgeous colors and fabrics. so striking!

    cool blog – glad i stopped by today
    cailen

    http://www.cailenascher.blogspot.com

  49. up and coming fashionista

    August 31, 2011 at 12:36 pm

    I love this look. It morphs the ancient and sophisticated look of their ancestors and then plays up on the modern-ness of the girl in the kimono by adding an intricate hair cut or color and amazing accesories. What a great way to make a piece your own!

  50. aya

    August 31, 2011 at 12:46 pm

    I’m loving all this androgyny and the new/old mix. I always liked how Japanese would do a tweak on western trends, it’s cool to see tweaks on traditional Japanese clothes too.

  51. Tea

    August 31, 2011 at 12:53 pm

    I love this!

  52. togs

    August 31, 2011 at 12:55 pm

    so beautiful

    humor jeans

  53. Katk

    August 31, 2011 at 12:57 pm

    Lola and Karen are absolutely right. Even though yukata share the basic T-shape, swinging sleeves and obi with kimono, they are considered a completely different class of clothing. They do of course fall in the category of traditional wear, but are reserved only for informal, summer occasions, such as at festivals. You can also see them (in traditional blue + white prints) in ryokan or onsen resorts as a way to cover up while moving in between different baths. It’s a simple trick to tell that this is not a “real” kimono– this is only one layer (look at the neck) + worn slouchy with sandals, no socks.

    Yukata have definitely increased in popularity over the last decade or so as a fun palette for modern prints and designs (comme ca and even marc jacobs have issued versions), but the material is just cotton. It’s fun, cheap fashion, but not to be confused with kimono.

    (As a side note, over the past decade there has in fact been a resurgence in kimono among the young fashionables. There are a number of modern + antique kimono boutiques around Omotesando, Harajuku and Aoyama that cater to this style, as well as magazines like Kimono-hime. Kimono are rather warm, though, so you’d have to be around there in fall and winter to see this style.)

  54. Yozka

    August 31, 2011 at 12:59 pm

    People, people… they aren’t silk, just printed cotton. The cheapest stuff, really.

  55. The Foolish Aesthete

    August 31, 2011 at 1:07 pm

    I just love this! The Japanese are some of the most creatively fearless people I know (I have many good Japanese friends). They take such pride in their cultural heritage yet are not afraid of pushing the envelope artistically. I see this in your images.

    http://thefoolishaesthete.blogspot.com

  56. Hunter Goss

    August 31, 2011 at 1:07 pm

    A lot of Tokyo street fashion consists of ‘borrowed’ elements given a unique twist. The yakuta/kimono look is just one more example and mixes established tradition with individualistic elements like the hair and the zipper earring.

    And I agree with Scott about not understanding Harajuku. Harajuku fashions change quite rapidly and have sub-genres that tend to puzzle even other Japanese. Ganguro, which peaked around 2000 or 2001 then spun off into Yamanba is a good example.

  57. Heart Rate

    August 31, 2011 at 1:22 pm

    My heart bet exploding when i see Japan’s Fashion. It’s fantastic.

  58. Nalletar

    August 31, 2011 at 1:38 pm

    I love their sandals, especially the red ones with red toenails. The soles have just the right thickness! Where could I find some? Perhaps in internet, but what is the name of the brand?

    • j

      June 3, 2013 at 7:51 pm

      there’s generally no brand, those are just wooden-soled sandals called ‘geta.’ they can be bought for really cheap.

  59. Mia Hong

    August 31, 2011 at 1:45 pm

    Ahhh! I love the bright hair colors that most Japanese people seem to be able to rock. I adore the girls’ kimonos.. They look like anime characters! =^0^=

    http://bambicult.blogspot.com

  60. B'more gal

    August 31, 2011 at 2:08 pm

    The boy with the zipper earring is gorgeous!
    My inner-cougar is growling. *Roar!*

  61. Cassandra

    August 31, 2011 at 2:22 pm

    I wish I could wear kimonos around the city. It’s so magical during New Year’s or festivals when the young Japanese don their kimonos with the backdrop of an urbanized Tokyo.

    http://www.cassandrahsieh.com/

  62. http://whatisthenewblack.blogspot.com/

    August 31, 2011 at 2:34 pm

    Wow. I had no idea. That’s such an interesting trend!

  63. Paul Gonzales

    August 31, 2011 at 2:37 pm

    Love this shot it has so much fun in it!

  64. Eva

    August 31, 2011 at 2:41 pm

    wow, that’s so interesting…..i just love love love the guy with the blue hair and that earring, it’s beautiful actually

  65. Lenka

    August 31, 2011 at 2:53 pm

    LOVE THAT PRINTS! (I would like to wear kimono just because of having so many prints to choose! :D)

    http://were-born-this-way.blogspot.com/

  66. David H.

    August 31, 2011 at 2:59 pm

    I love traditional Japanese (Korean too) dress. Elegant, slimming, and so comfortable!

    - David

    Top 10 Aloe Vera Juice Benefits
    Holistic Nutrition and Health

  67. Saeclorum

    August 31, 2011 at 2:59 pm

    Whats the western version of the kimono. Toga perhaps. Or maybe frocks and shirt sleeves. You ever notice that when old fashions come back they’re geared towards females. Bell bottoms for example.

  68. Cloudtheclochard

    August 31, 2011 at 3:04 pm

  69. QQ

    August 31, 2011 at 3:10 pm

    hate to beat a dead horse, but this ain’t new!

    get yr head outta brooks brothers and open yr eyes to the world around you.

  70. tokyoite

    August 31, 2011 at 3:19 pm

    lovely pictures!
    but still : not kimonos.

  71. Natalie

    August 31, 2011 at 3:50 pm

    They aren’t kimono, they are yukata. They’re sort of like a ‘summer’ kimono, made out of light weight material, cotton usually, without all the layers underneath that you’d have with a kimono. People often wear them at this time to watch fireworks displays and got on boat cruises on the river in Tokyo. I actually got a yukata a couple of years back in Uniqlo! Tying the obi is veeeery difficult! Girls often go and to get dressed and have their hair and nails done in a salon, that way their obi’s are tied perfectly, as well as looking good all night – it’s really fun to dress up in them in the summertime and make an event out of it.

  72. maria

    August 31, 2011 at 3:51 pm

    after looking at this weeks posts, the western culture looks flat and quit boring. it’s all inspiring, and interesting. well done.
    maria

  73. thefashionguitare

    August 31, 2011 at 4:06 pm

    Great shot with the four of them!!

    XO Charlotte
    http://www.thefashionguitar.com

  74. ef

    August 31, 2011 at 4:11 pm

    Love it!! Especially the guy in blue hair!
    I wish i’d go someday to Japan…. Aaaah!
    (If I would, I’d dress like this too ;) )

  75. jen_cam

    August 31, 2011 at 4:11 pm

    tokyofashion.com is a blog I have been following for years – lots of hits and misses. That people feel free to push the envelope and try any number of things is inspiring to me. Fearless fashion.

  76. The Fashington Press

    August 31, 2011 at 4:28 pm

  77. Ingrid

    August 31, 2011 at 4:28 pm

    Good to see that lots of people have explained yukata/summer festivals so far. Also… I don’t know why anyone would spell it Tokio. It’s Tokyo, or to be very particular, Tōkyō. But excuse us pedants, mostly we’re just here to see your awesome pics.

  78. *sP

    August 31, 2011 at 4:29 pm

    love the betwixt and between in regards to the traditional and the modern. let me know when you see this kimono look with some vintage jordans or any classic hiphop styling.

  79. Linnéa

    August 31, 2011 at 4:55 pm

    Love it!! Makes me happy, lets go to Japan!

  80. olga

    August 31, 2011 at 5:00 pm

    The Japanese are so creative with their style expression. I especially love this new fad you’ve explained here. I think the best look are the ones that have influences from the past yet are redone in an updated and modern way!

  81. Mrs Lee

    August 31, 2011 at 5:21 pm

    Ilove them! Lived in Japan for 14 years. They are wearing summer yukatas, very comfortable, always bright colors and cool.

  82. Matt Joynt

    August 31, 2011 at 5:27 pm

    Not sure if anyone already mentioned this (and sorry to be the revisionist), but those aren’t kimonos, and this isn’t a new trend. They’re called yukatas. They’re a lighter summer garment. Though traditional, they have always been paired with contemporary fashion accessories.

  83. Remy

    August 31, 2011 at 5:45 pm

    I’ve learned a lot from the comments. Thank you. I love the outfit of the guy with the zipper earring. To me his yukata and his blue hair is not androgynous but rather masculine, especially by its soberness and the way he holds his arms and stands on his feet. Great guy.

  84. naoko

    August 31, 2011 at 5:52 pm

    Hi, I live in Japan, and please do not think everyone or like a lot of people wear “yukata” (summer kimono) in here. People usually do wear them for summer festivals, not the ordinary setting of life.

  85. YH

    August 31, 2011 at 6:17 pm

    Those are not called KIMONO, those are called YUKATA.

  86. CBC

    August 31, 2011 at 6:52 pm

    love the shades of hair color Not so easy to achieve

  87. CBC

    August 31, 2011 at 6:53 pm

    great photos

  88. tokyospark

    August 31, 2011 at 8:37 pm

    I wish you’d visit some other areas of Tokyo when you’re here. People overseas seem to think this kind of street style is all there is here, but generally people all dress very well, even in summer when it’s unbearably humid. You’d never see anyone dressed like this in Ginza, or Shinjuku. Please showcase a broader look at this great city when you come. Thanks!

  89. ptb in san diego

    August 31, 2011 at 8:57 pm

    Fresh! Ironic! Pouty!

  90. tor

    August 31, 2011 at 10:10 pm

    In my recent trip to Kyoto and Tokyo, one of the best things that I enjoyed the most was looking at all the girls dressed in their summer YUKATA.

    As I stated in my blog, they are like flowers blooming under the summer sun.

    I also had the privilege of wearing one for an entire afternoon. Being a gay man to have the opportunity to be dressed by professional dressers and to observe the intricacy of how to get into one will be an experience i will never forget. Walking around Asakusa in drag wasn’t the point at all. What mattered the most to me is that I was able to experience something authentic and distinctively Japanese.

    if you’re interested here’s a link to my blog about the Yukata girls of Kyoto, http://tortorre.wordpress.com/2011/08/17/a-burst-of-colors-the-yukata-girls-of-kyoto/

  91. Name*

    August 31, 2011 at 10:13 pm

    I love to see young people embracing their culture in a new way instead of trying to look “MTV.” Very cool.

  92. Gastón

    August 31, 2011 at 10:28 pm

    With all due respect, the “harajuku” movement, which is of course many small and distinctive movements in of itself under this umbrella that allows the western world to perceive at an initial level, is very much alive and is not supposed to be understood: as it is almost alienated from market and more so based in inspired individual style. Further, it is a form of fashion entirely by and for the YOUTH, not having to be understood by third entities of other age groups. The reestablishing of ancient ideas is valid, yet impossibly more “interesting” then something completely groundbreaking and alive, as much as classicism is well accepted and appreciated.

  93. Nami

    August 31, 2011 at 11:38 pm

    Those are yukatas, not kimonos. And since it’s summer, that pretty typical if their coming back from a festival (like obon).

  94. 7

    August 31, 2011 at 11:40 pm

    Ummmm. What you call “the most interesting movement happening now” is called yukata. a cotton summer kimono. Not worn in any other time. do your research sartorialist!

  95. une chatte grise

    September 1, 2011 at 1:14 am

    That young man’s look is just spectacular. The austerity of the yukata, the simple but striking industrial accent of the zipper, the poise of his stance, and the coolness of the purple hair play off each other perfectly.

  96. Caroline

    September 1, 2011 at 3:25 am

    Love your pictures from Tokyo, it´s always exciting to see what is gping on there as the tokyo kids are mad (in a good way). It´s really interesting that they have been starting to play around with traditional dress. One of my biggest interests are ethnical and traditional dress and the debate around them. Loved this post.

  97. songbird

    September 1, 2011 at 3:45 am

    love the 1st 2 photos..he comes across as quite a strong individual

  98. Jogels

    September 1, 2011 at 4:12 am

    First I would say that these are great photo coming out of Tokyo… What I like about this post is that fact that you have showed us another discovery.. The great thing about their style is that in there country they have a very rich heritage and that as japanese this makes them proud… I would really love to try this out aswell but in my society i might look more like a steamed duckling because of humidity… But the inspiration is there the lesson of being expressive and to be brave enough to pull-off a look a traditional oufit and mix it with the modern accessories. Thanks for this post

  99. Elisabeth

    September 1, 2011 at 4:18 am

    Could people please read the other comments before they leave one, so many people have commented on the kimono/yukata thing now, there’s no need for more clarification.

  100. art deco engagement rings

    September 1, 2011 at 6:37 am

    Love the Kimonos!

  101. Desiree Choo

    September 1, 2011 at 7:19 am

    I love the tradition + modern vibe together. And I always love the idea of wearing kimonos. :)

    http://thosefuzzyfeelings.blogspot.com/

  102. Meredith

    September 1, 2011 at 7:25 am

    I love the black yukata with the circles of color. Very beautiful. Also, the zipper earrings are great. This totally makes me want to go to Tokio.

    - Meredith
    http://www.findingsoulbalance.blogspot.com

  103. Lola

    September 1, 2011 at 9:35 am

    Scott,

    Im not sure if you’re used to do that and I certainly dont want to push but that’d be great if you could correct your initial post= its Yukata and not a new trend a all.

    Japan is full of those in the summer.

    The Sartorialist is followed by so many people who have the feeling to learn about fashion, when they read you, yet that’d be great, even when you make it short, if you could be precise and exact about what you’re writting…especially when you’re supposed to be the specialist about fashion!! Hey its a big responsability!!

    Well, I know Japan is complicated to understand but the least to do is to give us the right hint behind your findings.

    That’s how the geisha became prostitute from careless foreigner understanding of the culture!!!! haha.

  104. Ruko

    September 1, 2011 at 9:47 am

    Hiya, just wanted to point out that those girls in this picture are not wearing kimonos, actually yukatas. kimonos are indeed traditional, however yukatas are worn more casually, and they are something you wear in the summer to japanese street festivals (which often involve omikoshi and lots of food stools) or to fireworks.

    therefore, they aren’t arranging kimonos in modern way (they are impossible to wear unless you hire someone or if your aunt or grandma knew how to put them on), but yukatas are something easier to wear and also a summer tradition. When you think of an ice cream, white beach, beautiful sea etc, I’m sure that reminds you of summer. Likewise to Japanese people, this yukata, fireworks, yatai (food stools) are symbolic of summer.

    Thank you for reading this (if you did.)

    love

  105. Alastair

    September 1, 2011 at 10:14 am

    Girl in the pink knows the best fashion accessory…a Cornetto!

  106. Victoria Regia

    September 1, 2011 at 10:22 am

    The guy looks awsome. The girls look sloppy.

  107. Bohemain Style

    September 1, 2011 at 10:32 am

    Kind of refreshingly bohemian.

    theBohmerian.com

  108. Cam

    September 1, 2011 at 12:38 pm

    In other words, typical anime stuff. Are they trying to invoke greater american stereotypes or are they conforming to them is my question.

  109. nico

    September 1, 2011 at 1:01 pm

    This Yukata look has been happening for a few years now in the summer time…there was a big yukata punk trend around 2004. It’s really refreshing to see.

  110. Umanbn

    September 1, 2011 at 4:07 pm

    Super cool and nice to see you in Tokyo rather than Milan or Paris. I love Japanese fashion, it could only happen like that, there!

  111. Emily

    September 1, 2011 at 4:27 pm

    You may not be aware of it, but wearing a yukata or kimono in Japan is not really a new trendy thing. It’s actually very common. (Among adults and kids)

    It’s really just another way to dress up for something, especially if you would rather not wear western style dress clothes.

    Of course there are some pretty frequent situations where everyone wears it (festivals, etc) but it’s not un-common to see people wearing this when they go to anything from a graduation to a birthday party.

    These are still interesting pictures, but I wish you wouldn’t characterize it as some kind of new fashion trend sweeping the nation when in reality, wearing a kimono or yukata never really stopped being popular.

  112. Cathy

    September 1, 2011 at 8:02 pm

    I love this.

  113. Kye

    September 2, 2011 at 9:03 am

    Scott, you got skewered for calling these yukatas kimonos. Bet you won’t do that again……..

    Love the pics, as always. Seeing these make me want to go back to Japan. One of my favorite places to visit.

  114. Melissa T.

    September 2, 2011 at 9:28 am

    Awsome

  115. Milena

    September 2, 2011 at 10:31 am

    People in tokyo are so cool. I love the hair in the top photo.

    http://thethiefandthecobblers.com

  116. Kaeru

    September 2, 2011 at 10:48 am

    Yeah, these are NOT kimonos but Yutakas. Compare these to the actual kimonos in this page:

    http://wp.me/pCPiU-jU

    And you will see the great difference. The ones on the page are also called Furisode which is a category of Kimonos for young single women, and in this case during their graduation.

  117. Guy

    September 2, 2011 at 1:38 pm

    Seems that humans are dressing like cartoon (anime) characters in Japan. I approve!

  118. Jason @ Chesterfield sofa

    September 2, 2011 at 2:45 pm

    Do kimonos count as vintage? I hope so because the vintage look is in! And those young girls look stunning! And their hair too!

  119. annette

    September 2, 2011 at 3:01 pm

    this is great!! i love this trend and the photo below of the guy in robe…fantastic. xo, am http://www.820am.blogspot.com

  120. Brut

    September 2, 2011 at 6:41 pm

    Love it.

  121. Monica

    September 3, 2011 at 5:05 am

    Totally makes me want to invest in a nice yukata. Love!

  122. marty

    September 3, 2011 at 10:11 am

    I see nothing new here. A kimono( summer or winter) is just a kimono. No mater the hair color. But I am getting the idea that the men wear these summer kimono things with the big belt thing lower, correct? Like the boy with the blue hair, and the other boy surrounded by girls. The little girls wear the belt way higher, just above the natural waist. Other then that they are unisex?

  123. wastenotym

    September 3, 2011 at 3:25 pm

    What they’re wearing is called a Yukata, not a Kimono. Kimonos were traditionally worn daily, and nowadays, they’re just worn for formal occasions like weddings and such. These Yukatas are worn during summer, especially during Matsuri (celebration of summer), and with the festivities which surrounds summer fireworks.

    I love how the girls wear the Yukatas in this pic! (And, thanks to Emily & Kye for noting the difference between Kimonos and Yukatas!)

  124. Name*

    September 3, 2011 at 9:19 pm

    I love these pictures. After what happen in Japan I kept wondering what it was like over there now, and I like what I see :)

  125. tor

    September 3, 2011 at 10:50 pm

    I wore a Yukata for one whole day in Tokyo. It was a wonderful experience.

    http://tortorre.wordpress.com/2011/09/01/becoming-sayuri/

  126. Bee

    September 4, 2011 at 8:25 am

    To Cam and Guy – have you considered that in some cases art follows life? Suggesting people are wearing a traditional article of clothing in order to imitate a modern art form is silly. Anime characters are depicted wearing Japanese clothing because that style of animation originates in Japan. That’s like suggesting ranchers wear cowboy boots just to imitate western films.

    I also had to suppress my nerd rage over the yukata/kimono slip… In the future, I think it would be a good idea to research cultural clothing before posting about it. A lot of people read this blog, if this post goes uncorrected you’re just continuing to spread misinformation!

  127. Canicus

    September 6, 2011 at 10:12 am

    This is fantastic! Someone mentioned that it might not work in the “calli” of Venice…but why not? Future fashion that can be a permanent one. Blade Runner without the dark, grim of rainy nights. ;-)

  128. Di

    September 6, 2011 at 11:10 am

    You should honestly check out Mamechiyo. A Modern Kimono shop in the middle of Shinjuku somewhere (IIRC). The Kimono print are anything but ordinary, and really great accessories. I’d like to think the artist behind this started the resurgence in Kimonos in a new and interesting way.

    http://www.mamechiyo.jp/

  129. Noby

    September 6, 2011 at 6:21 pm

    they are actually yukatas which are the more casual and summery version of kimonos. They aren’t as layered and they are generally made of cotton as opposed to silk in kimonos. They are very trendy and have many prints, etc. They are also shorter. I love how versatile they are.

  130. Megu

    September 7, 2011 at 9:33 am

    Yes, these are casual, summer wear called yukata but S. is right. The trend is getting bigger and bigger. And recently even more casual than ever. I think it’s inspiring and represents something you see often in Japanese summer.

  131. Former Tokyo-lite

    September 8, 2011 at 5:27 pm

    Sorry but yukatas are nothing new and neither are the funky accessories. :-\
    As far as street fashion in Tokyo, Shibuya district’s many fab areas (which sorry, DOES include Yoyoghi-Harajuku area) hot for trends are central Shibuya, Harajuku, Aoyama (which you photographed) and Daikanyama — they make-up the bulk of fads among the 15-30 age group. Though, lately central Tokyo is starting to set up some gorgeous couture shops on the 1-3fl of the corporate/gov. skyscrapers that are comparable to those in Daikanyama and Omotesando Hills. Shinjuku is another great area to check out, notably near the cluster of Marui stores in Shinjuku-Sanchome where many youth go to shop for their subculture clothes, and of course, there is also upscale Ginza.

  132. Enric

    September 9, 2011 at 6:14 am

    Hi!

    The zip earrings I bough as a gift from Taipei, weekend market, close to 101 Tower.

    I was so surprised (in a positive way) to see them here :)

  133. mina

    September 9, 2011 at 10:46 am

    i love the adrogenous look ;-)

  134. Brooke

    September 10, 2011 at 1:33 pm

    I love the Japanese style. Their style is always so fun!

  135. Lorelai

    September 19, 2011 at 6:25 pm

    That boy on 1st and 2nd pics.. I thought Uchiha Sasuke just jump out to live.. And I’m happy for a brief moment. *dork*

  136. where

    October 15, 2011 at 4:34 am

    Awesome, I love jewellery myself.

  137. louis vuitton handbags

    October 21, 2011 at 1:29 am

    What a fun pattern! It’s great to hear from you and see what you’ve sent up to. All of the projects look great! You make it so simple to this.Thanks!

  138. Meiko

    October 30, 2011 at 3:55 am

    @ Lola, many thanks for explaining to the readers the difference between yukata and kimono…sadly the initial post was not corrected…

  139. deckert

    November 21, 2011 at 8:21 am

    WONDERFUL Post.thanks for share..more wait .. …

  140. fear of flying

    December 9, 2011 at 12:30 pm

    excellent info keep up your go0d work thanx..

  141. Perruques

    December 16, 2011 at 5:34 pm

    Strange but cool. Reminds me of those cosplay costumes.

  142. Letty Kuziel

    January 8, 2012 at 10:09 am

    Totally awesome.

  143. Tupppi

    April 1, 2012 at 3:46 am

    Uber-stylish boy wih lbue hair, straight kimono and zip pull tab earring. Unique!

  144. Clare

    November 24, 2012 at 5:22 am

    I think the possibilities of kimono are endless, and they can be adapted to so many styles and situations – great as an evening dress, a short hippari can work as a blouse or under a tailored blazer. I just launched a kimono line from here in Istanbul, with more coming. Kimonos are fabulous on men and women, very sexy, very strong. Doesn’t everyone need at least one? x

  145. j

    June 3, 2013 at 7:52 pm

    Geez, some of these comments. “Punk rock samurai?” “Japanese dolls?” These are people. They’re not exotic creatures. They’re just people. Spare the orientialist comments, please.

  146. Agata

    August 25, 2013 at 6:11 am

    I hope it really is a trend, not just that you spotted people going to one of many summer festivals. Yukata and kimono are awesome! And I am glad if young Japanese can appreciate their wonderful and unique country&culture. It makes me happy because I love Japan and I want Japanese to love it.

  147. Johnc849

    September 1, 2014 at 7:10 am

    Surely together with your thoughts here and that i adore your blog! Ive bookmarked it making sure that I can come back &amp read more inside the foreseeable future. dfdkedeebgff

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