Just for the record, I do wear my helmet when I ride a bike
If I lived on the quite streets of Park Slope, Brooklyn I might not but the traffic in the city is just too crazy.
Instead of trying to copy the very chic Europeans bikers I think we (Americans) should do what we are good at – and that is Sporty/Tech.
I would love to see a sleek young lady in a little black jersey dressed tied-up on one leg, on an equally sleek black mountain bike wearing some kinda of silver reflective sash or form fitted vest (but really well-designed) and reflective wristbands, Raybans, and some sleek, form-fit mountain climbing shoes (those really tiny ones with the nubby soles) or even heels (like that lady I shot in Paris) and a cool racing helmet.
Imagine mixing Polo Sport with Comme Des Gar