So I go to Barbera today for a preview and see Michal Sestak (above) who heads up the showroom in New York. In my day I was pretty good in the showroom but I have nothing on Michal. You don’t feel like Michal is ever “selling” you, his secret is how he involves you in the sale. I’m not really sample size but when he hands me a doubleface cashmere sportcoat he says in his Italianish accent “try on the jacket, enjoy the moment”. When he talks about the most expensive item in the collection, a cashmere overcoat, he says you buy it “no shame, no regrets”. Damn, why couldn’t I think of those things to say during an appointment. The best I could ever come up with was,,,”it goes nice with jeans”.
Tuesday, January 31, 2006