Lord Willy’s is a new store in the downtown menswear epicenter of Nolita. Alex Wilcox ,the owner, has packed the tiny store with limited edition sportcoats made of vintage fabrics, accessories, and wildly colorful solid and patterned shirts that come (complimentary) with matching pocket square and boxing shorts.
Ah, the boxing shorts. I will let Mr. Wilcox explain them in his own words.
Due to the fact that wearing a pair of Lord Willy’s boxer shorts has a
tendency to make one feel ‘a little larger than life’ our sizes have been adjusted accordingly:
Small is Big Willy’s
Medium is Large Willy’s
Large is Huge Willy’s
and XL is Massive Willy’s
Please have your wife or girlfriend ask for the boxers unless you are completely comfortable with asking for three pairs of Massive Willy’s.