Thursday, January 19, 2006

Lord Willy’s Underwear

Lord Willy’s is a new store in the downtown menswear epicenter of Nolita. Alex Wilcox ,the owner, has packed the tiny store with limited edition sportcoats made of vintage fabrics, accessories, and wildly colorful solid and patterned shirts that come (complimentary) with matching pocket square and boxing shorts.

Ah, the boxing shorts. I will let Mr. Wilcox explain them in his own words.

Due to the fact that wearing a pair of Lord Willy’s boxer shorts has a
tendency to make one feel ‘a little larger than life’ our sizes have been adjusted accordingly:

Small is Big Willy’s
Medium is Large Willy’s
Large is Huge Willy’s
and XL is Massive Willy’s

Please have your wife or girlfriend ask for the boxers unless you are completely comfortable with asking for three pairs of Massive Willy’s.


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  1. verbalcroquis

    January 19, 2006 at 11:13 pm

    Okay, I am laughing so hard at this post. Does that make me a 12 year old?

  2. Anonymous

    January 20, 2006 at 7:25 am

    I love that crazy idea behind this store.
    That is something that I really miss in Europe. We have too many stores that take themselve too serious.

  3. Anonymous

    January 22, 2006 at 2:00 am

    Bravo…from one “Lord” to another.

    –L. Whimsy

  4. Anonymous

    February 13, 2006 at 11:55 am

    Bought my first shirt from LW last week w/ matching boxers & pocket square — great store, love their stuff

  5. see through mens underwear

    July 29, 2008 at 11:22 pm

    im rolling on the floor laughing my head off!
    that is something!
    I really like the idea though i think its hip & original.
    Great Post,

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