Friday, November 18, 2005

It Is A Black, Black Day For American Menswear…..Robert Burke To Exit Bergdorf Goodman


Some things are just too good to last. On January 15th Robert Burke will leave Bergdorf Goodman to start his own luxury consulting company. Good for Robert! BAD FOR ME! Jim Gold was quoted in WWD saying that “Robert’s primary focus was helping to position the store from a fashion standpoint, in terms of vendor assortment, fashion in the windows, the advertising, the Bergdorf Goodman Magazine and on the mannequins.” THAT WAS ALL THE BEST STUFF!!!
I hope I’m wrong but it will be tough enough to replace Michael Bastian ,the recently departed BG Mens Fashion Director, but to also replace both Michael and Robert will be nearly impossible. I know it seems like I’m over exaggerating but I’ve lived in New York for 16 years and Bergdorf has only been truly relevant since Robert overhauled the fashion direction of the store.
Even The BG Magazine often had better editorial than most “true” fashion magazines.
Bergdorf will be Roberts first client but isn’t that like Michael Jordan playing for the Wizards, it is close but not the same.

What do you think?

Will this make a difference at Bergdorf?

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4 comments

  1. Anonymous

    November 18, 2005 at 8:44 am

    I don’t think this is a bad thing, per se. Obviously it will hurt the breadth of BG’s offerings, but it will likely mean the birth of an independent brand that will be able to be acquired for sub-BG prices. RB doesn’t have the cache of the BG name — yet — so the prices probably will be more affordable at the beginning.

  2. RaiderTed

    November 18, 2005 at 10:59 am

    I live in Cali. Never been to Bergdorf. In a few words, could you sum what’s unique/special about the store’s offerings?

  3. The Sartorialist

    November 18, 2005 at 11:37 am

    I can do it in one word. STYLE
    For Bergdorf it was not about the big names(although they had them all) it was how they mixed them. They put their stamp on what they felt was important for a season. Sorry Saks and Neimans don’t really do that. They offer the designers that they feel are important and place them in a nice space but Bergdorf gives you added value. If you don’t want to dress head to toe in one designer Bergdorf gives you great ideas of how in mix them in a real life way.
    oops that was more than one word.

  4. Anonymous

    March 31, 2006 at 4:51 pm

    who replaced robert at bergdorf’s? i’m so out of the loop there. what is rupal’s position now?

    and how is RB doing with his new company?

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