One of the points that I found most interesting during my conversation with Domenico Vacca, was that by basing his company in the U.S., it actually allowed him to make it more Italian in look, quality, and tradition than if he had opened it in today’s Italy. He cited the current Italian economic conditions (fewer affluent Italians), and cultural climate (a growing casualness in dressing), combined with the fact that the American customer has become less label conscious and more quality driven, as the elements that helped affirm his decision.
A lawyer before moving into fashion full-time, Domenico, unlike most of his high-end, but very old school, Italian and English counterparts, has a very clear strategic plan for the growth of his business, the look of his products, and the promotion and marketing of his brand. He takes great pride in explaining how he has carefully crafted a business based on an Italian spirit of fashion and an American attitude towards marketing and customer service.
Domenico has succeeded in quickly carving a niche for his luxe look. In a very short span of time he has opened six boutiques: 3 in Manhattan, plus locations in Palm Beach, Bal Harbour, and Beverly Hills on Rodeo Drive.