Monday, December 12, 2005

Inside Domenico Vacca….Oliver Gerona, Fifth Ave. Manager

Domenico Vacca does color very, very well. When I met with Domenico the other day, he told me about the little white lie some of his customers tell when first shopping in his store.
Apparently they tell Domenico they are “colorblind”, and ask him to put together shirt, tie, sweater combos. Over time it becomes clear they are not colorblind but “colorscared”. Domenico said one of the best rewards of selling is when they start coming by the store to show off the outfits and color combinations they put together themselves, and how much they appreciated his help in finding their sartorial voice.
To me that is what “service” is all about. Sure the follow-up calls, and home delivery, and whatever, are nice but I want expert help in making me look better and more personal in my own clothes.
Pictured above is Oliver Gerona, the manager of the Fifth Avenue store. He is one of those guys that can help you look much better than you ever thought you could, but that would still not be quite as good looking as him.


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  1. orania

    December 12, 2005 at 10:30 am

    great suit, nicely coordinated

  2. Solomon Animashaun

    December 12, 2005 at 11:54 am


  3. emeeul

    December 12, 2005 at 12:48 pm

    I still can’t bring myself to wear a double-breasted suit. They look nice on some folks (as in this case) but not on me.

  4. Anonymous

    December 12, 2005 at 1:16 pm

    I absolutely love that store. The outfits on display are always so well put together.

  5. Anonymous

    December 12, 2005 at 5:57 pm

    Will you be shooting there anymore this week, like Kiton of last week?

  6. The Sartorialist

    December 12, 2005 at 6:39 pm

    I already shot there so I will be running photos all this week, tomorrow the tailor for Domenico. You’ve got to see this guys hands, a real craftsman.

  7. bassbug

    December 13, 2005 at 6:45 am

    I always want to see the shoes as well. Bad shoes can ruin it all.

  8. Solomon Animashaun

    December 13, 2005 at 8:40 am

    I agree with Bassbug. Shoes have a very big impact on how one is percieved!

  9. orania

    December 13, 2005 at 9:47 am

    Solomon , if you get to New York you should be included too…

  10. Solomon Animashaun

    December 13, 2005 at 11:29 am

    Alas, I have no plans to be in NY until the summer, however, it would be an honour to appear on such a great blog!

  11. The Sartorialist

    December 13, 2005 at 5:51 pm

    If you want to do a little contribution from DC just let me know. I just met with Bruce Boyer , a well known style writer, he will start contributing a few little things occasionally. I think contributions from around the country will help create a real community here.
    Thanks for your continued input!

    Orania? contribution?

  12. orania

    December 14, 2005 at 4:19 am

    I would like to contribute. I live in French Switzerland near the Italian border so it is just over 1 hour to Milan…I always buy all my suits in Italy as they are unbeatable.

  13. Solomon Animashaun

    December 14, 2005 at 10:57 am

    I am happy to contribute!…… Looking forward to the contributions of the venerated Bruce Boyer.

  14. Jay

    December 14, 2005 at 11:23 am

    I’ll just give comments ;)
    Is that okay too?

  15. The Sartorialist

    December 14, 2005 at 11:28 am

    Your comments are always appreciated!

  16. Jay

    December 14, 2005 at 3:37 pm

    It’s always fun to read other opinions as well as read reactions to my opinion. Keeps the thoughts going.

  17. orania

    December 15, 2005 at 6:58 am

    can’t wait for Solomon’s contribution…

  18. Anonymous

    April 7, 2006 at 12:33 am

    Are you serious! First, Vacca is the biggest joke…His business is about a 16th of what he says. Secondly, how can a true Italian call his mother a tailor, and finally, and his “tailor” was the worst tailor at Bergdorf Men’s ever. Please research what you print. This article is a total joke!

  19. Anonymous

    February 3, 2007 at 10:44 am

    wow, the style walking guy (in future?)

  20. Anonymous

    January 7, 2010 at 11:58 am

    i can't help to put more attention to the watch section of the whole dressing. A good watch makes the whole looks perfect, in this case he scored them all. love the vacca style already…

  21. Ritoot

    February 9, 2017 at 3:42 am

    The outfits on display are always so well put together

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