I was shot for one of those “Gap Icon” ads for Fall ’08.
I was asked about a month ago and it has been so hard to keep from announcing it on the blog.
Talk about an all-star production, Mikael Jansson – Photographer, Karl Templer – Stylist, Trey Laird – Creative Director and Patron of the Arts
As you can imagine I have been running and working-out trying to get in shape for the shoot (didn’t help).
If you have seen me around the city looking a little scruffy the last few weeks, its because I was asked not to cut my hair or shave so the hair and make-up would have something to work with when I got there.
During that time a few of my friends asked “what’s with the puffy hair?”
“Secret project” I replied – I felt like Tom Hanks while he was shooting “Castaway” and everyone thought he was shooting a Civil War flick (not quite that dramatic but you get the idea)
I usually use Aveda pomade but Eugene used this stuff called Magic Move and it was really great (and tastes much better than paste – crap, I didn’t mean to type that out loud).
You can buy it at Ricky’s here in NYC.
The other reason I am happy to be in the ads ,this particular season, is quite simple – the Gap is back.
If you look back at the archives to May 2007 I announced it then that signing Patrick Robinson ,to head design, was going to be the move that turned the company around.
With the new delivery thats just hitting the floor now, you are starting to see hints of his effect. The Fall 2008 collection, however, really brings back a strong fashion element to Gap.
It is like having an old friend back.