Thursday, April 24, 2008

Guess What I Did Yesterday…

I was shot for one of those “Gap Icon” ads for Fall ’08.

I was asked about a month ago and it has been so hard to keep from announcing it on the blog.

Talk about an all-star production, Mikael Jansson – Photographer, Karl Templer – Stylist, Trey Laird – Creative Director and Patron of the Arts

As you can imagine I have been running and working-out trying to get in shape for the shoot (didn’t help).

If you have seen me around the city looking a little scruffy the last few weeks, its because I was asked not to cut my hair or shave so the hair and make-up would have something to work with when I got there.

During that time a few of my friends asked “what’s with the puffy hair?”
“Secret project” I replied – I felt like Tom Hanks while he was shooting “Castaway” and everyone thought he was shooting a Civil War flick (not quite that dramatic but you get the idea)

I usually use Aveda pomade but Eugene used this stuff called Magic Move and it was really great (and tastes much better than paste – crap, I didn’t mean to type that out loud).
You can buy it at Ricky’s here in NYC.

The other reason I am happy to be in the ads ,this particular season, is quite simple – the Gap is back.
If you look back at the archives to May 2007 I announced it then that signing Patrick Robinson ,to head design, was going to be the move that turned the company around.
With the new delivery thats just hitting the floor now, you are starting to see hints of his effect. The Fall 2008 collection, however, really brings back a strong fashion element to Gap.

It is like having an old friend back.

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145 comments

  1. Robin

    April 24, 2008 at 10:09 am

    Thanks for detailing the experience here.

  2. Anonymous

    April 24, 2008 at 10:11 am

    I’ve always wondered why folks like the GAP go so cookie-cutter with their ads and the like; they most certainly would benefit from a les brand-centric and more style-focused approach (style in The Sartorialist sense of the word, of course)… a twist here, a scarf there. Perhaps the GAP and its designers are picking up on that?

  3. jkrnyc

    April 24, 2008 at 10:15 am

    I cannot wait to see the results! What fun!

  4. Cory

    April 24, 2008 at 10:26 am

    Congrats Scott! That’s amazing. It was great meeting you while you were down in DC … enjoy the success — you deserve it.

  5. McTickle

    April 24, 2008 at 10:27 am

    This is pretty cool. And great use of a Wiggumism!

  6. AsianCajuns

    April 24, 2008 at 10:27 am

    Oh, we can’t wait to see your ad! We’ve liked the Icon Gap ads so-so, there just always seemed to be something missing… it must’ve been The Sartorialist!
    Thanks for the behind-the-scene peek, and your usual glorious photos!

  7. Anonymous

    April 24, 2008 at 10:33 am

    congratulations — it must be so exciting to meet someone that you yourself admire. so cool

  8. the swede

    April 24, 2008 at 10:41 am

    I wan’t to se the results now :)! and having your pictures taken by mikael jansson?? wow!! He’s awesome! And he’s swedish just like me…

  9. Maija, Finland

    April 24, 2008 at 10:43 am

    This post made me smile.

    I like your blog even more when you add details about what´s happening in your life as well.

  10. Anonymous

    April 24, 2008 at 10:47 am

    wooo hooo, sartorialist! look at you! im looking forward to seeing the ads. i love the gap … i love how it continues to reinvent itself over and over, and has remained such a constant in basic US fashion at the same time. … makes sense that you are able to be a part of that!

    (love the ralphie reference … so cute)

  11. Jen

    April 24, 2008 at 10:50 am

    Sart you rock star! I can’t wait to see the results.

  12. The Fashion Assistant and her Camera

    April 24, 2008 at 10:50 am

    great behind the scenes stuff and looking forward to see the GAP ad. ^_^

    K

  13. Cacey

    April 24, 2008 at 10:56 am

    Where and when will we be able to see the pictures? I’m really happy for you : ) And I liked this post a lot. Got to see a little more of your personality. Very Fun!

  14. lintmag

    April 24, 2008 at 11:00 am

    How fun! The Gap is very hit or miss for me lately and mostly “miss” I’m sorry to say – I hope they will get it together with Patrick Robinson. Whatever is in the store though, the ads are always great and I look forward to seeing you in the mags!

  15. Deb

    April 24, 2008 at 11:00 am

    Thanks so much for the delicious behind the scenes look at a GAP photo shoot! Can’t wait to see the results.

  16. LynnJ

    April 24, 2008 at 11:07 am

    In your workout efforts, was that you I spotted on the river running/biking path one morning a week or two ago? I was too unsure and too shy to say hello and how great the blog is.

  17. Anonymous

    April 24, 2008 at 11:07 am

    Congrats Sart!! I SO can’t wait to see the ads. This is AWESOME!

  18. Changa

    April 24, 2008 at 11:19 am

    it’s fun that lately your blog has more variety. The insight of your experiences is what keeps viewers coming back.

  19. Anonymous

    April 24, 2008 at 11:20 am

    I love the gap ads.. i think your a perfect selection for one of their icons.
    and the blog is fantastic. It has renewed my appreciation of the many characters we see on the streets of NYC everyday. brilliant.

  20. Anonymous

    April 24, 2008 at 11:22 am

    So exciting!! I can’t wait to see you in the ads! This is a hilarious account of your day…

  21. Anonymous

    April 24, 2008 at 11:27 am

    I love your blog and I enjoy it even more when you add personal stories. Though I know the blog isn’t about spilling your guts to all of us, a few drops here and there are priceless! Thanks Sart!

  22. ama

    April 24, 2008 at 11:33 am

    What a great story Scott, thank you for sharing it with us :). I hope you’ll post some ads here, on the blog, I live sooooo faaaaar away from the US that I may not have the opportunity to see any of them, unless they will appear on the Gap site.
    Big, big congratulations! Wow… quite surprising, these news :))

  23. Anonymous

    April 24, 2008 at 11:56 am

    Poor Gap. Back to the Icon campaign. Sales are down, comp stores are down, re-hashed advertising. (Hmm..will there a six page insert in Vanity Fair and other Conde pubs?) and dull apparel. Retailer continues to be an American Brand Tragedy. When will someone pitch the story to Random House.

  24. Thomas

    April 24, 2008 at 12:01 pm

    Finding a Ralph Wiggum reference on The Sartorialist is like finding foie gras in your already amazing omelette. I suppose I’ve developed an opinion of you based solely on these photos.

    You are more than deserving of this honour. Now to work out how I can steal a poster…

  25. Kristine

    April 24, 2008 at 12:02 pm

    This is SO cool!
    Congratulations!

  26. Lauren

    April 24, 2008 at 12:05 pm

    That’s awesome! Congratulations! It’s nice seeing a behind the scenes look at the photo shoot. Post the ad once it comes out!

  27. BritnLind

    April 24, 2008 at 12:15 pm

    What fun! I cannot wait to see your ad. I will totally save it.

    There is a full on story about Mr.Robinson in this months Vogue. It wasn’t long enough. I am fascinated with him. I am excited that the GAP is on its way back.

    *fingers crossed*

  28. Toast

    April 24, 2008 at 12:19 pm

    Congrats! It’s going to be interesting to see how your photo comes out!

  29. pikake

    April 24, 2008 at 12:22 pm

    Congrats! (Love your “paste” comment BTW. Made me laugh this morning and I really needed a laugh.)

    Cheers!!

  30. Anonymous

    April 24, 2008 at 12:30 pm

    That was absolute pleasure to read – thanks for sharing. The GAP is back!

  31. Kate

    April 24, 2008 at 12:44 pm

    Thanks for this post!

    Your photos are of course gorgeous – novice photographers are already bookmarking your pages to study angles, lighting, and settings I’m sure – but I keep coming back for your witty and humble insight.

  32. Paul Pincus

    April 24, 2008 at 12:56 pm

    this is really cool…congratulations!

    ps i think two of my all time favourites from this series were bethann hardison laughing and tina chow.

  33. -h of candid cool

    April 24, 2008 at 12:57 pm

    looks like something i’ll be looking forward to. and ive been liking the gap a lot lately, now if only they could fix their vanity sizing.

  34. Helena Stolka

    April 24, 2008 at 1:01 pm

    It has been so great watching this project blossom. You have an amazing eye and I’m thrilled to see your scope and sphere and reputation explode. Congrats.

  35. Anonymous

    April 24, 2008 at 1:01 pm

    Ok, I know this is going to sound dorky, but I’m so proud of you! Your successes have been so well earned and deserved, and being a blog reader, you really can’t help but feel that it’s happening to a friend of yours. Congrats on all of your success and here’s to an even better future!

    Christi M.

  36. The Sartorialist

    April 24, 2008 at 1:05 pm

    for anon 11:56

    good to hear from you H&M!

  37. Stacy

    April 24, 2008 at 1:21 pm

    way to go my friend!

  38. Monica

    April 24, 2008 at 1:22 pm

    Wow, congratulations, Sart! I just got my first SLR and I hope one day I have your eye for photography!

    Your commentary is hilarious in this post.

  39. tj

    April 24, 2008 at 1:32 pm

    There was a stylist? There was a wardrobe? It’s a… MAKEOVER!
    Just kidding. I couldn’t resist with all the fuss that was made over the suggestion of a makeover for Phoenix.
    Just goes to show that this sort of thing (clothing/styling) suggestions are routine. They only vary based on the degree of change.

  40. Anonymous

    April 24, 2008 at 1:44 pm

    Why has no one mentioned that perhaps a line has been crossed here? We may be in the era of “New Journalism” via the blogs, but, hey, journalistic standards should still apply. Multiple levels of “remuneration” in this instance. Not to mention, if you hadn’t touted up the Robinson/Gap pairing before, or had been negative about it, would the “icon” offer still have been made?

  41. lisa

    April 24, 2008 at 2:14 pm

    Congrats! I can’t wait to see the ad, and the Simpsons reference in this post made me smile. :)

  42. sara

    April 24, 2008 at 2:14 pm

    that is so exciting. mazel tov!

  43. Anonymous

    April 24, 2008 at 2:31 pm

    just when i think you couldn’t be cuter you have to go and quote ralph…congratulations!

  44. Yi

    April 24, 2008 at 3:19 pm

    You have the best job in the world.. CAN I WORK FOR YOU?

  45. UNIFORM Studio

    April 24, 2008 at 3:26 pm

    I’m looking forward to seeing the ad.
    And I can’t agree more about the Gap. I just received my Phillip Lim Gap shirt and it is fantastic.

  46. Hundrednorth

    April 24, 2008 at 3:41 pm

    How exciting! The Gap has been nothing short of disappointing for me the last few years…now I’ll finally have a reason to go into the store, even if it’s only to steal a poster of Sart.

    Like foie gras in an omlette? Thomas, you read my mind.

  47. Rollergirl

    April 24, 2008 at 3:56 pm

    Oh my god I would have been SICK with excitement, how on earth did you keep it a secret?! So, they still use Polaroid? Good to know that. I’ve always loved Gap’s aesthetic, what a great experience for you, bet you are still pinching yourself, I know I would be!

  48. happy shoe hunter

    April 24, 2008 at 4:01 pm

    That’s ok then…I was very worried that poor Phoenix was hiding in a basement somewhere waiting for her misjudged makeover haircut to grow back out, but it turns out you’ve just been busy, and that’s why you haven’t posted her photo yet. Right?

  49. lis

    April 24, 2008 at 4:03 pm

    That was fun! Thanks so much for taking me behind the scenes and for sharing your Wiggum moment. Jansson is a photo god and I would’ve been equally tongue-tied. Congrats on the ad, I can’t wait to see it!

    By the way, I bet your kids will be thrilled to see their dad in a Gap ad!

  50. cordelia

    April 24, 2008 at 4:23 pm

    Great, congratulations, Sart! So good to have “old friend” GAP back, too.

  51. Anonymous

    April 24, 2008 at 4:57 pm

    Thanks for sharing the experience of the shoot with us. I particularly loved the image of the shoes and wardrobe. Looking forward to seeing your picture as part of the GAP Icon campaign, Jorge Perez from West Palm Beach.

  52. Karin

    April 24, 2008 at 5:10 pm

    Iam actually very eager to see the result of your little make-over.. as i have seen a lot of people were upset but i am actually just curious!! any updates?

  53. miss cavendish

    April 24, 2008 at 5:23 pm

    Fantastic! Looking forward to seeing the “do” and the scruff.

  54. vavavinny

    April 24, 2008 at 5:53 pm

    Scott is gorgeous! I can’t wait to see the pictures :)! Those Gap Icon photos are always so minimalist yet memorable.

  55. Nik

    April 24, 2008 at 6:11 pm

    I love the picture of the wardrobe room. So many choices!

    Although, hiking boots? I think not.

  56. Anonymous

    April 24, 2008 at 6:32 pm

    where are the results from that sartorialist “makeover”?

  57. Anonymous

    April 24, 2008 at 7:12 pm

    i’m so happy that the Gap is coming back! it was great to walk into the store the other day and see things that i liked. What a change for them!

  58. the gsg

    April 24, 2008 at 7:31 pm

    i was just in a gap like an hour ago looking for narrow legged chinos where the rise isn’t half way to my knees. yeah, no luck. so i’ll look forward to a new gap ’cause i don’t plan on falling in there again any time soon.

  59. sromeo

    April 24, 2008 at 7:39 pm

    Congratulations!! That’s tres exciting. Although, I did go trouncing around downtown yesterday in my Ann Taylor spring dress hoping you’d appear for a snap shot. Oh well…

  60. Secret Agent

    April 24, 2008 at 7:57 pm

    Love The Gap and love their ads. It’s awesome that you got to be part of it. You definitely earned it with your innovative talent and hard work. Hmm…”innovative talent”? Does that even make sense?
    Thanks for the detailed description of everything. Us nobody’s love the behind-the-scene details. Thanks.

  61. la femme

    April 24, 2008 at 8:44 pm

    neat, congrats :)

  62. Anonymous

    April 24, 2008 at 9:20 pm

    awesome! I loved reading this, your candid remarks are much appreciated. I also love the insight into Gap and the business of photography. Oh, and those skull scissors are soooo cool. I wonder if he only has the one pair and has them sharpened.

  63. la sartorialista

    April 24, 2008 at 9:24 pm

    What becomes a legend most!

  64. habitual

    April 24, 2008 at 9:32 pm

    Congrats! You deserve it.

    I really enjoy your down to earth approach to life and fashion. Sometimes, and sometimes often, I am a little lost as to what I’m looking at in the photos as far as ‘fashion’, but you just keep rolling and I tag along.

    I’m glad the Gap is back. And am loving the Phillip Lim stuff!

  65. sin

    April 24, 2008 at 10:54 pm

    Congratulations! What an honour and what fun!

  66. Anonymous

    April 24, 2008 at 11:25 pm

    can’t agree with you on the comeback.
    Current liberty print’s and colored chino’s are about as mainstream as it get’s….BORING!!! i’d also like to see the white shirt design concept GO AWAY….enough already. it’s like a bad fashion student project.

    anyhoo.

    wil pic’s of you be for print or bill board? do you know? is it a secret? do i have to wait till august VF?
    Have they asked you to consult yet?
    you should.

  67. Shatha

    April 25, 2008 at 12:07 am

    Oh I can’t wait for both seeing your photos and the return of Gap. I’ll always be impressed with the pretty button-up blouses that are always in the back, with such gorgeous and surprising details and cuts.
    I kind of just want to gush over my new blouse really.

    Thank you for the behind-the-scenes shots! Can’t wait to see the results in person.

  68. Anonymous

    April 25, 2008 at 12:20 am

    Congrats. I like the Gap too and I hope they do make a turn around, but I think the unfortunate truth is that what’s in style right now in the 15 to (some times, although it shouldn’t be) 35 market is not the Gap. What I see people in this age group wearing are “hoodies” screen prints, torn clothes, and really, trashy, actually. Twenty years ago, this age group was wearing the Gap, today, they are not.

  69. paolomanaloto

    April 25, 2008 at 12:32 am

    heyy! congrats sart! cant wait to see the results of the shoot

  70. Percy Chatsworth

    April 25, 2008 at 12:51 am

    any hints of what will be in the GAP’s fall line for men? …

  71. India

    April 25, 2008 at 1:11 am

    CONGRATULATIONS!!! Great for you! How exciting it must be…I wonder when Gap will do an ad of those bloggers who post really sincere and sweet comments on really COOL sites (that would be yours…)Maybe they’ll find me then? (jumping up and down**raising my hand**but yet;looking very bookish and unaffected at any attention given**) Congrats again!

  72. Anonymous

    April 25, 2008 at 2:08 am

    I’m sure this won’t get posted, but c’mon — The Gap?! Do you really want to just chuck out all credibility? The Gap is to clothing what McDonald’s is to food — cheap, bland and bad for you. No, it’s worse, because it’s manufactured in China, and it’s responsible for making everyone look like kasual klones. Being one cut above Old Navy isn’t that much of an accomplishment. If this is “sartorialism”, I’m a Vermicious Knid.

  73. meli

    April 25, 2008 at 2:48 am

    thanks for sharing this cool behind the scenes experience, for your biggest fans here online! now everyone in the country that has been tucked away (in a time capsule…) from blogcelebrity will get to see you and know the influence of the wonderful internet! congrats mr. sart.

  74. Material Girl

    April 25, 2008 at 2:50 am

    I’m so glad to read that you feel like it’s “like having an old friend back.” I’ve been feeling the same way but not knowing how to put it; it’s like Gap honestly does represent some aspect of America to me, and steadfast American hippie-roots culture, and seeing it go downhill was remarkably disheartening. Thanks, Patrick Robinson…and congrats, Scott, on your wonderful experience doing an ad! I’ll look out for it :)

    xo MG
    http://www.amaterialworld.net

  75. Louise

    April 25, 2008 at 2:53 am

    Great stuff, hope the ads reach the uk as cannot wait to see you! Still lovin what you photograph and what you write. You are a true inspiration for me every morning and on some days give me the will to get out of bed and get dressed in style. Many thanks Sart with warmest wishes Lou x

  76. 3curb

    April 25, 2008 at 3:01 am

    LOL at the small selection of shoes comment!!!

    So now youre a supermodel tsk tsk work it!!!!

  77. jana

    April 25, 2008 at 3:39 am

    yay! congrats!

  78. jess

    April 25, 2008 at 3:55 am

    very exciting… but I really love the image of Mikael Jansson and Trey Laird.

  79. Anonymous

    April 25, 2008 at 4:23 am

    It’s fun to be in front of the camera isn’t it?

    When doing photoshoots, I love the entire set up, the large space, the lights, the cameras, the entire back crew who create the finished image.

    I’ll be in NYC in a few weeks, can’t wait to see in real life, what you’ve been photographing and writing about all this while! First time to NYC and to the USA. I’m already loving it!

    Cheryl Marie Cordeiro

  80. Anonymous

    April 25, 2008 at 6:13 am

    Good on you! Please post the snap on your blog when its done. I am in Australia and (surprisingly) we don’t have Gap down here….we just seem to do our own thing!

  81. Jilly

    April 25, 2008 at 7:25 am

    You have a great sense of humor Sart! The “I like to paste comment” was pure comedy!

  82. Anonymous

    April 25, 2008 at 7:25 am

    Gap clothes look great in the ads. But the fabric they use is mediocre, to be polite. If anyone from Gap is reading this: your target consumers won’t mind paying just a little bit more for higher quality fabric. The concept of “designer white shirt” is brilliant. But, the shirts just aren’t comfortable. I feel like I’m wearing xerox paper.

  83. Secret Lentil Clothing

    April 25, 2008 at 9:27 am

    Congratulations and thanks for sharing you story.

    Extra thanks for supplying me with the best excuse/ catch-phrase ever: “Secret Project.”

  84. Barb

    April 25, 2008 at 9:37 am

    Congratulations Scott! I can’t wait to see the ad. Good choice on their part. :-)

  85. Kwana

    April 25, 2008 at 11:07 am

    This is soooo exciting. I’m a fan, but feel like a friend. I can’t wait to see the results. Please share as soon as they are out.
    All the best!

  86. Carolina Lange

    April 25, 2008 at 11:39 am

    How amazing! I’m sure your job is a thing that you really love doing!

  87. Heidi

    April 25, 2008 at 11:52 am

    Congratulations! But beware – Magic Move gives me zits!! And I’m 37.

  88. Anonymous

    April 25, 2008 at 12:28 pm

    I am a die-hard fan of your blog because of its celebration of personal style; not because of its indirect corporate marketing campaigns. I do not read your blog in order to be an unwilling participant in Gap Inc.’s attempts to promote shareholder wealth.

  89. Anouk

    April 25, 2008 at 12:56 pm

    Congratulations! I look forward to seeing the ad :)

  90. styleandsubstance

    April 25, 2008 at 1:45 pm

    Sart,

    While I love the fact that you got this gig, what I love even more is the HUGE outpouring of love being sent your way. It is so great to see people being SO cool about your success. People say the world is a cold place and I don’t want to beleive it. This post reminds me that there are people in the world who say nice things…just to say nice things. Congrats on bring out the best in people.

  91. metscan

    April 25, 2008 at 3:05 pm

    What about the makeover thing ? Me too am waiting.

  92. Cristina

    April 25, 2008 at 3:16 pm

    VERY excited about this Gap comeback, and that you will be aiding in it. How exciting that must be! Congratulations.

  93. ita darling.

    April 25, 2008 at 4:22 pm

    The GAP is retail therapy meets comfort food. Great to wander around, fantasize about Sharon Stone shopping there, look at the sale rack wonder why everyone there has faux hawks and then bolt. Better for the thighs than cheese cake, though not quite as comforting as mom’s choco chip cookies. Ahhh. Gap. Come back to me!

  94. Anonymous

    April 25, 2008 at 4:41 pm

    Will we see your great mug up on billboards?

    – desertwind

  95. ellastica

    April 25, 2008 at 5:01 pm

    holy moly! what an amazing creative team and subject of course!

    Mikael is so versatile and is capable of capturing so many different moods.he can go from flashy and provocative to earthy and relaxed to classic and refined. i’m envisioning the later with this,
    altho i wouldn’t mind some provocation ;)

    Eugene. i remember first seeing his work in Harper’s Bazaar in the mid-90s. his work is very ‘cutting-edge’ ha ha. seriously along with guido, i love their rebellious rock’n'roll approach to hair and their personal style..

    (btw i love what eugene is wearing. the hat and the new-agey/ blue collar bandana print accent on his t is very cool.)

    i always pop into the GAP just to see their latest twist on classic American sportswear. but this is something to get excited about!

    congrats! and perhaps some future Sartorialist/GAP collaborations?

  96. lady coveted

    April 25, 2008 at 5:23 pm

    excellent… thats awesome you got to work with one of your heroes… and i’m sure he was pleased to work with you…

  97. Anonymous

    April 25, 2008 at 6:33 pm

    I realize I enjoy your photos of shoes more than almost anything else you do (with older characters a close second)

  98. karina

    April 25, 2008 at 7:40 pm

    I really enjoy the story,Thanks for sharing!!

  99. Danz

    April 25, 2008 at 9:13 pm

    “I like to eat paste” haha you’re so funny. It must’ve been a great experience (the shoot, not eating paste). I hope everything turns out well!

    http://fatalfashionattraction.blogspot.com/

  100. Sarah

    April 25, 2008 at 9:43 pm

    Ok I just read through all that mess hoping to see a photo of you and nothin? All that and I get nothin? Blah.

  101. Suzana

    April 25, 2008 at 10:31 pm

    I always view your page, but never comment becuase I just don’t have the time to. I had to applause you on this exciting shoot! I really enjoyed Patrick Robinson at Paco Rabonne and for you to grace the campaign of the GAP makes it even better. I have not bought from the GAP in years due to obvious reasons any reader involved in the fashion industry may suggest. The Gap is such an Americana brand and to see it go obsolete would just not be right. Your views on how the human mind creates their look every day inspires me. To see you recreate the GAP intrigues me, and I can not wait to see the shoot.

  102. emily

    April 26, 2008 at 12:36 am

    “I think when I did finally speak to him, all I was able to get out was a very Ralph Wiggum-ish “I like to eat paste” – i kinda kept quiet after that. “

    you are awesome.

  103. Anonymous

    April 26, 2008 at 3:15 am

    It’s ON!
    This confirms all my suspicions about the Gap. Who didn’t love it back in the MD day!?!

    Then Gap got Disney-ized, over-expanded, lost its way. It’s been 5 long years of the anti-Gap (I’m taking off time for experiment). I revel in the Canadian hire, the stylings of PR and a good Icons shoot. The Gap was all about basics you wear and make your own rather than head-to- toe look. Everyone had Gap in their closet because you could find something that worked. That was the magic.

    I don’t think it is just about Mr. Robinson or the CDFA collection. It is like the Icon shooting. Gap is all about making it yours!

    Sart, I am happy you got a dream come true and you were kind to share with us. But I am happy for all of us who can return to our basics with a twist!

    Thanks!!!

  104. Anonymous

    April 26, 2008 at 4:26 am

    You may not post this comment — or if you do it will no doubt cause other commenters to label me “jealous” or “a hater” — but I hope you will, at least, read it. You are now a media figure. When you write something like, “the Gap is back,” your readers trust and admire you so much that they not only believe you, but some repeat your statement word for word in their own comments!

    What some of them may not be savvy enough to grasp is that you are no longer an unbiased observer in this case: You have appeared in an advertisement for this company. At a newspaper, for instance, reporters are not allowed to accept money, gifts and other considerations from the people and businesses they write about. In an era in which even the New York Times is laying off editorial staffers, it behooves you to at least *think* about this ethical boundary.

    I write in sorrow, not anger.

  105. Fashion Tidbits

    April 26, 2008 at 7:05 am

    can’t wait to see the final pic!

  106. lynn

    April 26, 2008 at 9:00 am

    Wow, Sartorialist, what a fab time you’ve been having; how exciting! Can’t wait to see. It must have been agony keeping it secret.

    I’m improving my photography too, like in your memories, so know exactly what you mean, except my camera’s broken now. I feel like an arm’s been cut off.

    I love GAP. Look forward to seeing you.

  107. Dustin

    April 26, 2008 at 12:23 pm

    You go boy!

  108. Anonymous

    April 26, 2008 at 2:43 pm

    Lots of cross promotion here. I expect to see a mention about KFC.

  109. clarissa

    April 26, 2008 at 3:57 pm

    oooh the potential return of the Gap is really exciting. the Phillip Lim white shirt was a really classy item, and I hope that the Gap can return because you’re right, it is like an old friend.
    and i too enjoyed your photo shoot story – it’s always interesting to live vicariously through The Sartorialist!

  110. Anonymous

    April 26, 2008 at 5:19 pm

    Nice try GAP…

  111. Live

    April 26, 2008 at 5:47 pm

    I come on your blog to see your amazing photos (the best of its’ genre), but I find myself even more excited when you write comments or even long stories like this. It’s great to get to know the man behind the pictures, even better is it to discover how funny and down to earth you seem. Bravo.

  112. Pearls And Pants

    April 26, 2008 at 6:15 pm

    Congrats sart!
    looking forward to seeing you!!

  113. pearlescent

    April 26, 2008 at 8:56 pm

    Congratulations! This is great! Hope the photos turn to be amazing :)

  114. vogued out!!!

    April 27, 2008 at 1:36 am

    Can’t wait to see them.

  115. Hugh

    April 27, 2008 at 1:41 am

    hey sart!
    does anybody ever say no to you to taking their pics?
    cause i definitely want to ask some people i see walking around to take their pics, but worried they’ll say no

  116. The Sartorialist

    April 27, 2008 at 4:36 am

    for Anon 4:26

    I am not a journalist
    I have always said I shoot what i like and write about what i like

    I think that is more honest than anything

    blogs are more like editorial pages if anything

  117. Anonymous

    April 27, 2008 at 8:45 am

    It really takes that many people to put together a little photo shoot?

  118. Olimpia Liberti

    April 27, 2008 at 3:10 pm

    can’t wait to see it!!!
    the first picture is beautiful! i’m sure that Mikael Jansson will adore it!

  119. Julia Olsson

    April 27, 2008 at 8:15 pm

    hey is this guy from sweden? and speaking of sweden….when are you visiting stockholm again?! we miss you!

  120. miznyc

    April 27, 2008 at 10:56 pm

    ooh I’m so excited to see! Congrats on the shoot and the chance to meet one of your icons!

  121. Hyacinths

    April 28, 2008 at 4:16 am

    Hi. I’ve been reading your blog for the past year now. I’m based in Bombay, India. I love the images you chose to take, and the text that supports them. Your passion for your subject is awe-inspiring!
    Congratulations on your success!

  122. Serena

    April 28, 2008 at 9:41 am

    like the majority of commenters, what an awesome experience that the Sartorialist was shot for the gap! also being one of those who’ve watched this blog grow, i say you deserve it :)

    & mikael jansson, no less! he is an amazing fashion photographer who also happens to be really nice (& worthy of being photographed himself actually).

  123. Fermina M

    April 28, 2008 at 2:57 pm

    Congrats to you Scott Schuman! I agree with people saying that it is interesting to read you as well as see the beautiful pictures you take. This blog has showed me that getting dressed is important every day, and not just on special occasions. It is a way of expressing oneself. I don’t mean to talk for you but I think it is absurd that people say that now that you did a photoshoot you aren’t entitled to an opinion on GAP. It seems pretty obvious to me that it’s because you think GAP has improved that you agreed to do this add. All the best.

  124. Anonymous

    April 28, 2008 at 10:37 pm

    Congrats Scott! Keep up the great work!

  125. Alice Olive

    April 29, 2008 at 5:55 pm

    Fabulous! Can’t wait to see this! I love Gap’s attitude to photography – their campaigns are so slick – get me every time. Simple compositions, simple lighting – perfect.

  126. Kanani

    April 30, 2008 at 11:39 am

    You have made me smile.
    The Gap ads stand out in my mind as memorable, and I’m pleased they’ve chosen you for one.

    As for the Magic Move …you cracked me up!

  127. Anonymous

    May 1, 2008 at 3:44 am

    congrats! cant wait to check it out!

    btw
    can anyone give me some info on
    Mikael Jansson glasses?
    they’re killer.

  128. venusasboy

    May 1, 2008 at 7:27 pm

    i concur as subtle elements of fashion are introduced now with Robinson there. sad; however, that the gap ad campaigns reflect brilliance? though the merchandise remains a mash-up of tritely spent basics found within the american apparel niche. love robinson, still not a fan of the grand canyon.

  129. Anonymous

    May 3, 2008 at 10:30 pm

    So fun to hear about this! I work retail in a Gap store, so perhaps I’ll see your face in some fall 08 in-store marketing? Congrats….

  130. Anonymous

    May 4, 2008 at 2:18 pm

    Congrats! I guess they noticed.

  131. Viva and Chloe

    May 5, 2008 at 12:39 pm

    I love you! You are truly wonderful to watch and read. Always inspiring, always insightful, always perfectly in tune with your deal. You just rock!

  132. Calenna

    May 7, 2008 at 5:19 pm

    Sart – that’s fantastic!! It had been a few weeks since I’ve been to your blog and I had so much to catch up on. This post really made me happy for you though. I live right next door to a Gap here in NY and I can’t wait to see your ad/photos! You definitely deserve a spot in Gap’s roster. Also, your post, like many others have said before me, was just a joy to read overall. Totally inspiring. It sounds like you love your work every single day, and it’s really inspiring. Take care!

  133. amyw

    May 8, 2008 at 12:52 pm

    Gap’s going fashion-forward and I love it. And thanks for the description of your experience at the shoot! Can’t wait to see the ads!

  134. Anonymous

    May 8, 2008 at 9:36 pm

    thanks for sharing the experience!

    And a Wiggumism, too! but what would Peter Griffen say?

  135. DiGertsi

    August 4, 2008 at 3:57 am

    Could someone tell me where to get those scissors?

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    September 21, 2010 at 7:00 am

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