Wednesday, April 7, 2010

Can I Take A Picture? – Italian Vogue Pelle

How did this cellphone picture end up as story in Italian Vogue Pelle?
Giovanna Battaglia (Fashion Director of Vogue Pelle and Sartorialist Super-All-Star) took this shot of Garance with her cellphone, while Garance was shooting her, and I was in the background shooting both of them….is that clear?
Anyway, a couple of weeks later Giovanna showed me the picture on her cellphone and asked me to do a full story for Vogue Pelle, based on the idea of the “cool, blogger girl”.
Giovanna loved the idea of the photographer/blogger being more stylishly dressed than the subjects of the photo….which sometimes is the case!
Here are a few images from that story.

The shoot was lots of fun but instead of talking about it you can take a look at the “making of” video below.



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  1. Charlotte

    April 7, 2010 at 9:26 pm

    Wahou ! The result is amazing. Garance is so beautiful.

  2. This Photographer's Life

    April 7, 2010 at 9:30 pm

    That is the coolest idea for a story I have ever heard!! How amazing!! I love that first photo as well… What a perfect moment to take a picture!

  3. nazli

    April 7, 2010 at 9:37 pm

    May I ask what the name of the song is?

  4. tharanp

    April 7, 2010 at 9:44 pm

    interesting concept…

  5. Ava

    April 7, 2010 at 9:46 pm

    That looks amazing– such a dynamic and original perspective!!


    April 7, 2010 at 9:46 pm

    The cellphone photo is so interesting.

  7. Brigadeiro

    April 7, 2010 at 9:54 pm

    What a fabulous idea for an editorial! And it turned out beautifully! Giovanna is a genius! :)

  8. Elizabeth

    April 7, 2010 at 9:55 pm

    I know it had to be a "real" model and "real" RTW but I wish you could have just shot the fabulous Garance who always looks fresher and funner than a whole runway full of models, and her clothes choices really snap.

  9. Elaine

    April 7, 2010 at 10:00 pm

    Fabulous, especially the video ! Also nice to see photos of Scott and Garance in action.

  10. fledgling

    April 7, 2010 at 10:00 pm

    i love you.
    i love garance.
    i love the two of you as one.



  11. Anonymous

    April 7, 2010 at 10:10 pm

    Does someone know what is the title of the song used in the video? I would be very grateful! Thanks!

  12. HilaryInspired

    April 7, 2010 at 10:10 pm

    Love it! I recognize the first picture from this past fall and remember loving the humor in it. I have to say, that scene was quite beautifully choreographed! As always, thanks for sharing.

  13. Claire

    April 7, 2010 at 10:14 pm

    Loved this bit of insight!!!

  14. Eugenio Cristo Vivanco

    April 7, 2010 at 10:29 pm

    this is what i call a 2010 editorial.

  15. Eugenio Cristo Vivanco

    April 7, 2010 at 10:32 pm

    forgot to mention….
    i do just that, but instead of people, i shoot sidewalks, ha.

    and of course i´m veeery well dressed while i do it ;)

  16. cleo

    April 7, 2010 at 10:34 pm

    i love the final job so much:))
    garance looks so sweet at the picture!!:))
    and vogue italy is genıes about taking real life things in their pages:))
    runway falling models,twitter etc…love them

  17. Alison

    April 7, 2010 at 10:38 pm

    Garance is definitely looking VERY stylish! You do too! Post modern Post modernism?

  18. TheFashionAddict

    April 7, 2010 at 10:41 pm

    great photos! i love the concept of this shoot.

  19. chukwubuikem

    April 7, 2010 at 10:52 pm

    the first photo is like a mirror shot! really nice shot, cool look with the victor & rolf jacket and miu miu dress!

  20. Sebastien

    April 7, 2010 at 10:52 pm

    Oh I remember seeing that picture of Garance taking a picture on her blog. Now this is a picture of you taking a picture of Garance taking a picture of Giovanna! The circle is complete. Nice video as well, the hasselblad looks out of place though.

  21. penny

    April 7, 2010 at 11:03 pm

    Love everything about it.

  22. Angeles Almuna Design

    April 7, 2010 at 11:04 pm

    WOW!!!! Superb idea!!!!
    One day I would like to be in the same situation, love the photos!
    You are great!

  23. Lily

    April 7, 2010 at 11:37 pm

    That is an amazing video.
    You are one hell of a Genius.

  24. Cecylia

    April 7, 2010 at 11:57 pm

    That is just genious!

  25. Mr. Andy

    April 8, 2010 at 12:00 am

    I love Garance's little squat (when she lowers herself into position for the shot). I noticed it first in the FW video before this one. Charming.

  26. Anonymous

    April 8, 2010 at 12:01 am

    hey. a real fun.. amazing story..keep going!!

  27. Celia

    April 8, 2010 at 12:07 am

    Brilliantly meta editorial, and Garance looks fab as always. But can I suggest "bloggers chasing to report online, the catwalk people in real time" instead?

  28. SARA

    April 8, 2010 at 12:08 am

    I love it all!


  29. Anonymous

    April 8, 2010 at 12:11 am

    Song is "Somewhere over the Rainbow/What a wonderful World" by Israel Kamakawiwo’ole. I loved it too! Found artist over in comments on

  30. Couture

    April 8, 2010 at 12:18 am

    WONDERFUL! It shows how much fun you all had and the results are just fantastic – LOVE IT!

  31. Shane

    April 8, 2010 at 1:06 am

    I think Garance should have been the model in the photos as she's much more beautiful and it would have been more realistic!

  32. Sarah Angel

    April 8, 2010 at 1:14 am

    I love the idea! And what a great bunch of pictures! perfection!!

  33. Michael

    April 8, 2010 at 1:27 am

    Love the behind the scenes video! It's great to see you at work and in your element.


    April 8, 2010 at 2:13 am

    very cool fashion story idea. Love it.. great to see you at work :)

  35. Fashion Devil

    April 8, 2010 at 2:20 am

    Very stylish and humorous! People always remember something that beats the 'routine'


  36. Behind The Seams

    April 8, 2010 at 2:21 am

    love this.

  37. Anonymous

    April 8, 2010 at 2:47 am

    Great " pas de deux" like in musical comedy ! So happy for you both, your creativity inspires me and fulfill my heart !!!

  38. F (The Very Subjective)

    April 8, 2010 at 2:58 am


  39. Anonymous

    April 8, 2010 at 3:05 am

    mid-year resolution: i have to stop watching Garance's videos and checking out the Sartorialist!! They make me want to quit my job and buy lots of cool clothes… result? lots and lots of debt and eternal happiness :) xo

  40. Eloïse

    April 8, 2010 at 3:34 am

    love the pictures and the video !!! but it's going way too fast, I re-runned it three times and paused every second to be able to see the styles and garance and you. thanks anyway, love all those videos you and garance make. have a nice day

  41. Izzen

    April 8, 2010 at 3:37 am

  42. Sara Bentley

    April 8, 2010 at 3:41 am

    This was a fantastic idea Ms. Battaglia!! I absolutely love all the images you shot Scott — especially how the tables were turned on Garance making her the subject instead of the photographer!!

  43. mamá de martina

    April 8, 2010 at 3:59 am

    Fantastic idea !!!

  44. Moda de Colores

    April 8, 2010 at 3:59 am

    Great shoot!!

  45. Jean Claude

    April 8, 2010 at 4:06 am

    Love this shot of Garance. Would like to see Scott more romantic with Garance. She is the one always with her her arm around him. I never see it the other way around….come on Scott!!!!

  46. Cultivated Ah Lian

    April 8, 2010 at 4:22 am

    what's the name of the track for the 'vogue pelle backstage nov 09' vid?

    thanks so much!

  47. skilla

    April 8, 2010 at 4:46 am

    all good, especially the phone photo. but really, the staged shoot doesn't come close to being as great or interesting as the pics that you both take spontaneously. still interesting none the less, i know its a different thing but major credit where credit due.


    April 8, 2010 at 5:05 am

    The final pictures were top drawer! Giovanna get an A for catching the inspiration and your get an A for a wonderful job. What a spanking idea for an editorial! And it turned out right on point!

    Hmm so that was or was not Garance?

  49. Malena

    April 8, 2010 at 5:20 am

    I love the idea:) And your photo took by Giovanna it's the coolest one I've seen lately!

    I love Garance's style – always classy, stylish and smiling!!!

  50. Konstantin

    April 8, 2010 at 5:21 am

    i love the video! great!

  51. Maria Ana

    April 8, 2010 at 5:35 am

    I loved the idea!
    such great legs Garance has:)

  52. Anonymous

    April 8, 2010 at 5:43 am

    Love the "movie", love the song!! Title, please? I can see that I`m not the only one requesting that:)

  53. Capucine

    April 8, 2010 at 5:44 am

    The song of the video is Black Eyed Peas' Rocking To The Beat for anyone searching.

    The idea of the photo shoot is genius: I definitely heart Giovanna: she has such a wonderful taste!

  54. Ania

    April 8, 2010 at 6:06 am

    I also wish it was just Garance ;)

    otherwise, love the idea.

  55. Anonymous

    April 8, 2010 at 6:08 am

    love the shoes (amazing colour) and rolled up jeans Mr. Schuman

  56. mgsheer

    April 8, 2010 at 6:14 am

    It's gorgeous!
    I'm sure that's my ideal work!!!

  57. Poivre Monkey

    April 8, 2010 at 6:41 am

    beautiful ! really.

  58. swarovski jewellery

    April 8, 2010 at 6:42 am

    Find that funny, photographer always better dressed.

  59. Anonymous

    April 8, 2010 at 6:55 am

    wow, that girl in the 'real' editorial photos is marija vujovic, a top model from montenegro, a small country in south east europe. she is one of the most beatufil and photogenic girls in the fashion scene. compliments for the choice and cheers, marija

  60. Anonymous

    April 8, 2010 at 7:06 am

    I remember the photographs! I always love Battaglia's work. But I have to admit that this is probably my favorite concept of hers! It is very cool.

    Could you please tell us which song you guys have used for the video?

    Thank you in advance!

  61. Ms. Bunbury

    April 8, 2010 at 7:20 am

    Lovely pic the one with the mobile. It is so perfect! Could be the present transposition of the "picture into the picture" typical of some Dutch painters, like Van Dyck or something similar. And the shots on Vogue are a fantastic idea! You're the best fashion blog reporters!

  62. Edna

    April 8, 2010 at 7:28 am

    I am most fascinated with the cellphone photo. Reminds of Mithcell's picture theory. A picture of a picture of a picture. Oh and Garance has great legs.


    April 8, 2010 at 7:47 am

    great idea

  64. White Cabana

    April 8, 2010 at 7:54 am

    Very cool concept. Great photos…as per usual!

  65. vigeon

    April 8, 2010 at 9:11 am

    really cool post! loving it!
    Garance is so shiny :)

  66. Melissa~

    April 8, 2010 at 9:11 am

    jaja! brilliant. See how you and garance inspired giovanna.
    BTW, Garance lege are to die for. I remeber that picture in Garance blog of Giovanna taking that picture.

  67. Arlenesfelt

    April 8, 2010 at 9:58 am

    Scott, your blog is the best! I'm loving this video, and the "mash-up" from the other day. Great to have a look into the making of the pictures you show.
    Thank you.

  68. Anonymous

    April 8, 2010 at 10:00 am

    You are lucky – Garance is beautiful, natural, and with an energy that BURSTS from her pictures. What a priceless smile.

  69. Roxy Te Owens

    April 8, 2010 at 10:36 am

    Wow! Great Legs! Love this story.

  70. christina

    April 8, 2010 at 10:42 am

    garance looks better than the models :) must be hard to do streetstyle iin heels!

  71. Anonymous

    April 8, 2010 at 11:53 am

    I agree: Garance is way more beautiful than the models. KILLER legs!!!! I'm seriously inspired to run to the gym now.

  72. Mona-pily

    April 8, 2010 at 1:22 pm

    I had no idea that spreads in fashion magazines could be a storytelling device! I don't read/consume much about fashion, but I love this spot. Fascinating stuff!

  73. Julia, the Thanksgiving Girl

    April 8, 2010 at 1:42 pm

    Ha! God, do I love the story behind the shoot! Great cell phone shot too!

  74. thwany

    April 8, 2010 at 2:07 pm

    wow, love this.

  75. Judith Ross

    April 8, 2010 at 2:23 pm

    Love this little turning of the tables — especially the cameo by Garance in the next to last photo. In addition to glowing from the inside, she has just the right expression of nonchalance.

    I wish we all could enjoy our work so much.

  76. Prutha

    April 8, 2010 at 3:32 pm

    lol..thats an awesome idea!!

  77. Hugo Hase

    April 8, 2010 at 5:17 pm

    I love the hairdo!! So tough :-) Kind of what I wore a fre month ago, but my hair were not so long at that time.

    And of course the Viktor & Rold tulle jacket is fantastic!

  78. Sandeep

    April 8, 2010 at 5:19 pm

    Darling this is your life but in photo shoot form. Great idea and love the pics.

  79. fashionsdirtylaundry

    April 8, 2010 at 5:39 pm

    Soooooooo Synecdoche New York!

  80. tm

    April 8, 2010 at 5:44 pm

    You are both sooooo great and inspiring!!!

  81. AnastasiaC

    April 8, 2010 at 7:19 pm

    the images look amazing – i love the idea and concept, an awesome layout! the video very inspiring!

  82. Joan

    April 8, 2010 at 7:45 pm

    it's so great to see fashion mags addressing the significance of street fashion and blogging!!! love it!!

  83. Little Lovables

    April 8, 2010 at 7:50 pm

    what a wonderful idea, the video is perfect!

  84. Anonymous

    April 8, 2010 at 8:36 pm

    You are Garance are become quite the powerhouse couple in the fashion universe. Certainly you both make up one of the biggest influences in fashion today, and yet you (both) remain so accesible through your blogs and work. I feel like if I saw you in the street, I could say hello. It's refreshing. Thanks for not becoming notoriously aloof, snobby, or downright rude. It makes me enjoy your work even more.

  85. Shane

    April 8, 2010 at 9:59 pm

    Wish we could have a daily photo of Giovanna. I'm really in love and ready to move to Milano, NYC, Timbuktu– whatever it takes!

  86. Kim

    April 9, 2010 at 5:30 am

    oh wow, i remember seeing both those photo's of giovanna and wondering if she really was taking a picture on her phone. now its inspired a whole editorial!

  87. Rouge à Lèvres

    April 9, 2010 at 5:43 am

    pictures you take are usually amazing but here it's a piece of art!! i love them!

  88. She Wore It Well

    April 9, 2010 at 8:35 am

    Love seeing Marija back!

  89. Kathleen

    April 9, 2010 at 9:17 am

    Great piece, I love it. My hat is off to you both. You two rock!

  90. Casey

    April 9, 2010 at 11:39 am

    Garance has the most beautiful legs in the whole world.

  91. agirlastyle

    April 9, 2010 at 5:35 pm

    Eek, I can't tell you how much I love this!! That picture of you and Garance is brilliant because it captures the moment without being stylized. Garance and her amazing legs!

    Those last two images are also gorgeous – I love the green.

    Miss B xx

  92. michmski

    April 9, 2010 at 10:29 pm

    loved it, especially the video! thanks for sharing


  93. Kristihern

    April 10, 2010 at 5:38 am

    Garance is amazing! The first photo is so witty, and her lovely legs go on for miles. Perfect.

  94. Jolene Isabelle

    April 10, 2010 at 6:45 am

    I love it! :)

  95. Jolene Isabelle

    April 10, 2010 at 6:48 am

    I simply love it! :)

  96. designer.finds.addict

    April 10, 2010 at 2:59 pm


  97. Sweetwine and Snowflakes

    April 10, 2010 at 6:38 pm

    Fantastic! I can't wait to read the whole story!

  98. Anonymous

    April 10, 2010 at 7:23 pm

    Great idea for an editorial, but isn't the execution a bit literal? Would've been more interesting with real bloggers, like Garance. Beautiful photos though. Love the video

  99. Susan

    April 11, 2010 at 9:23 am

    Mr. Schuman, you are a super star!
    Wish I had met you in D.C :)
    Great work!

  100. Anonymous

    April 12, 2010 at 5:33 am

    the spiky huge necklace in the video is by MAWI

  101. Anonymous

    April 12, 2010 at 4:45 pm


  102. ladiga

    April 13, 2010 at 7:29 am

    cool idea!

  103. Anonymous

    June 1, 2010 at 4:25 am

    Does anyone know whats the name of the song?

  104. Jolie

    June 15, 2010 at 8:04 pm

    i absolutely adore the cameras catching cameras! its almost as though its a lively game of cat and mouse mixed with a hint of tag…^_^
    i love more than anything the mix of feminine and masculine with the strength of blazers and the allure of showing a little leg
    how on God's green earth do u get a blog job like this!!!i hope more than anything i can one day be apart of such a love affair of fashion and appreciation of individuality and confidence!

  105. Jennifer

    June 26, 2010 at 12:01 am

    Just adding another comment to the already existing 107: loveeeeeeeeeeeeeee the candid picture, editorial, and you & garance!

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