Is this the turn around of Brooks Brothers that I have always waited for? Brooks Brothers sits on an incredible company history and a library of truly iconic styles, plus some of the most beautiful stores to house them in but can they make the store exciting in a consistent way?. I’m still not blown away when I walk into the Madison Ave store, but sometimes the fastest way to turn a company around is through image advertising (see Abercrombie). I can’t wait for next season.
Wednesday, October 5, 2005