I stopped in at the Loewe store on Via Montenapoleone a few days agoÂ and was surprised when the salesperson started showing me the different ways you can wear the Puzzle Bag.
You can wear it as a backpack (seen above).
And of course, you can wear it as you most normally would.
I think what was so unexpected about this experience, is that most luxury bags are so pristinely displayed and interacted with in-stores, that you end up feeling quite distant from the bag (even after the purchase!)
This bag defies that. Instead of saying “look at me” it says -Â interact with me. Change my shape from three dimensional and fold me inward. Sling me over your shoulder and take me on whatever journeys lie ahead.
Excited to see what’s to come from Mr. Anderson, and what he’ll surprise us with next.