Tuesday, March 3, 2015

I Can Wear it How?!…Loewe’s Puzzle Bag

IMG_4170Jonathan Anderson is really doing a great job at Loewe.


I stopped in at the Loewe store on Via Montenapoleone a few days ago and was surprised when the salesperson started showing me the different ways you can wear the Puzzle Bag.


You can wear it as a backpack (seen above).

IMG_4174You can wear it collapsed as a Clutch.



And of course, you can wear it as you most normally would.


I think what was so unexpected about this experience, is that most luxury bags are so pristinely displayed and interacted with in-stores, that you end up feeling quite distant from the bag (even after the purchase!)


This bag defies that. Instead of saying “look at me” it says - interact with me. Change my shape from three dimensional and fold me inward. Sling me over your shoulder and take me on whatever journeys lie ahead.


Excited to see what’s to come from Mr. Anderson, and what he’ll surprise us with next.



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  1. don de armond

    March 3, 2015 at 12:15 pm

    Outstanding bag design yet cost is a consideration.

  2. LoveCompassionateLee

    March 3, 2015 at 12:15 pm

    I love the small Puzzle bag in gold.

  3. Fashion Snag

    March 3, 2015 at 12:15 pm

    What a neat bag!

  4. Gemma Carey

    March 3, 2015 at 12:21 pm

    Love the bag! Have you ever thought of matching your belt with the leather of your bag?

    Elliot Rhodes designer belt brand have a fab interchangeable system so you can choose a belt strap and buckle separately to create a design to suit your personal style. Whatever colour, width or style.. they have it!


    Hope this helps!

  5. From The World With Love

    March 3, 2015 at 3:23 pm

    it’;s nice but very complicated as shape..
    Yael Guetta


  6. C Hayden

    March 3, 2015 at 3:54 pm

    If you’re looking for a bag that ‘interacts’ with you, this is about as good as it gets for those of us who can’t afford ones that cost hundreds, or even thousands, of dollars.


    The famous – at least in the western and southern regions of the United States – 7-way bag. I wear one on my bicycle all the time, and get inquires about it surprisingly often.

  7. Adeola Naomi

    March 3, 2015 at 5:00 pm

    I love the complexity and still classiness of the structure.


  8. ASha

    March 3, 2015 at 6:17 pm

    Totally know what you mean…what’s the point of buying something if you won’t use it?

  9. Liz

    March 3, 2015 at 8:58 pm

    umm ok I need this bag


  10. Milex

    March 3, 2015 at 9:26 pm


  11. Rodrigo Moreira

    March 4, 2015 at 12:29 am


  12. Lis

    March 4, 2015 at 5:19 am

    Craftsmanship, wonderful, stylish, practical, multi-dimensional (sport, business, leisure)…=)

  13. Davy

    March 4, 2015 at 5:26 am

    I would wear it around my waist as a codpiece.

  14. spicchiodiluna

    March 4, 2015 at 8:48 am

    Yeah, but actually that is NOT a backpack, as it is on one shoulder only, and it is still not totally comfortable that way.

  15. Viva1721

    March 4, 2015 at 1:00 pm

    Now, this is ridocolous!

  16. J. Felice

    March 5, 2015 at 7:58 am

    It’s a beautiful bag. I wish there were a version in my budget.

  17. Stephanie

    March 16, 2015 at 4:28 am

    The Puzzles geometric-technical construction is outstanding. Never seen anything like this in the last years. Considering the craftmanship that is necessary for such an extraordinary design the price is absolutely fair. I also look forward to the next designs – I think Loewe is back where it belongs: at the very first top. http://www.neue-taschen.de/loewe-puzzle and thanks to you for showing the many different ways we can wear the bag. I was not aware of this. Greetings from berlin!

  18. jaj

    April 7, 2015 at 2:42 pm

    Clever idea! The quality of the leather is gorgeous. I’m sure it costs a fortune.

  19. Luke

    September 28, 2015 at 11:36 am

  20. Annie

    February 19, 2016 at 4:12 pm

    Hi there,
    It’s the exact size I’m looking for and you wear it so beautifully! I know they have 4 sizes, could you share which size you are wearing as the backpack in the first pic? Is that a large or extra large?
    Many thanks!

    • Will

      January 8, 2017 at 3:03 am

      Long time since your post, but… I’m relatively certain that’s the large size in the photos. The XL doesn’t appear to have the extra handle at the top (just the shoulder strap) and is even larger (more of a true duffel). Hope that helps!

  21. kunststoffverarbeitungsmaschinen engel

    July 30, 2018 at 4:19 am

    Hiya sehr schön Website ! Mann .. Schöne .. Erstaunlich .. Ich will website und nehmen Sie die Feeds auch … Ich bin zufrieden zu suchen zahlreiche nützlich Information hier in dem publizieren , wollen wir entwickeln extra Techniken auf dieser Hinsicht danke Dank für den Austausch. . . . . .

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