Wednesday, August 10, 2011

On the Street….Gustav, Four Years Later, Stockholm

Gustav, August 2011

Gustav, August 2007




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    August 10, 2011 at 4:08 pm

    loving the grey and white, plays on the nuances and makes it all a lot more sleak. …! great to compare …!

  2. mon sac byme

    August 10, 2011 at 4:20 pm

  3. Colleen

    August 10, 2011 at 4:24 pm

    I love it when you post updates! He looks fantastic.

  4. Kate

    August 10, 2011 at 4:24 pm

    Is he wearing the same shoes?

  5. Diane

    August 10, 2011 at 4:24 pm

    Things have certainly changed!

  6. The Styley

    August 10, 2011 at 4:42 pm

    It’s so much fun to see the evolution!

  7. William

    August 10, 2011 at 4:42 pm

    A tremendous improvement. More self-confident and a terrific haircut. Well done, Gustav.

  8. okis

    August 10, 2011 at 4:42 pm

    I really like seeing how you run into the same people you photographed a few years before! I especially like seeing the changes that people go through after time has passed.

  9. Tenzin

    August 10, 2011 at 4:45 pm

    Ha! He has mature quite a bit, posture, style et al. I adore the collar of hi shirt in the first picture.

  10. John

    August 10, 2011 at 4:45 pm

    He seems more sure of himself in the present that even if what he’s wearing is less “stylish”, it exudes more character.

  11. diana

    August 10, 2011 at 4:52 pm

    you mean 4 years later? he’s still looking amazing though :)

  12. Cecília

    August 10, 2011 at 4:58 pm

    He was change very much in four years!!

    Hey Scott i was send a email for you yesterday, please read!!


  13. Ally

    August 10, 2011 at 4:59 pm

    Much more confident. Lovely.

  14. Tyler

    August 10, 2011 at 5:00 pm

    @Kate, no they are different shoes (profile, sole and lacing). Thought the same at first glance.

    He looks more comfortable in the newer picture.

  15. Fernando

    August 10, 2011 at 5:04 pm

    There is definitely a certain maturity and confidence in the way he carries himself in the present. He looks great, with the white shorts and black shoes. Handsome!

  16. Nobantu

    August 10, 2011 at 5:06 pm

    I much prefer him in the 2007 ensemble

  17. Emma

    August 10, 2011 at 5:07 pm

    He’s graduated from boy to man! Good looking.

  18. Oda

    August 10, 2011 at 5:11 pm

    Us norwegians have a lot to learn from the swedes flare and style – it´s not that often you´ll se a young norwegian man looking this good. I love his glasses in the 2007 pic.

  19. Yudova

    August 10, 2011 at 5:11 pm

    This is so amazing that one can see in your blog how fashion, times, styles and people change! Thank you so much for what you are doing!

  20. Charmie

    August 10, 2011 at 5:11 pm

    I think he is wearing the same shoes. Am I right? He looks great though.

  21. R4L

    August 10, 2011 at 5:17 pm

    Exactly how influential is ACNE clothing label in Sweden?

  22. tom

    August 10, 2011 at 5:28 pm

    No, not the same shoes; check the soles. It really is amazing the transformation from geek to god but still keeping style going all the way.

  23. Emilie

    August 10, 2011 at 5:50 pm

    How lovely is he? I am adoring these looks.

  24. Elicia

    August 10, 2011 at 5:54 pm

    Love it. He looks happier now too!

  25. Bad Joan

    August 10, 2011 at 5:55 pm

    Love it! He looks like he has matured a bit but still has great style. Love the shorts and loafers.


  26. maria

    August 10, 2011 at 6:05 pm

    he looks so much better! people are saying he looks more mature but i think he has a more casual and immature look about him, making him look relaxed, confident and comfortable, he makes for great photos.

  27. Sarah

    August 10, 2011 at 6:18 pm

    good god he’s gorgeous! Love the expression you have captured.

  28. Mike

    August 10, 2011 at 6:21 pm

    Has he started to smoke? J

    2011 look is cute! Good taste!

  29. Vesna

    August 10, 2011 at 6:32 pm

    love the makeover!

  30. valentina Allup

    August 10, 2011 at 6:34 pm

    he looks so great know. Before he had a outfit style good, but know.. awesome! :)

    kisses for you and for him as well

    From Chile!!


  31. N

    August 10, 2011 at 6:46 pm

    Oh, he is wonderful and is blogging at

    SO CUTE!

  32. Nora Bohlin

    August 10, 2011 at 6:54 pm

    He is so.. Handsome!

  33. Dani

    August 10, 2011 at 7:04 pm

    Wow, feels like yesterday. I remember this image very clearly. How much life has changed since then. Gustav looks as stylish as before.

  34. Fotautomat

    August 10, 2011 at 7:13 pm

    Gorgeous shots, both times.

  35. M

    August 10, 2011 at 7:24 pm

    What a transformation – I see he’s still a fan of winklepickers though.

  36. Kyle DuBois

    August 10, 2011 at 7:28 pm

    Cool bag

  37. valerie

    August 10, 2011 at 7:41 pm

    He looks very F. Scott Fitzgerald now. I love the vintage preppy look.

  38. Clara Turbay

    August 10, 2011 at 8:05 pm

    I prefer how he looks now!

  39. Ofe

    August 10, 2011 at 8:09 pm

    Gustav August 2011 …definitely!

  40. Meredith Howard

    August 10, 2011 at 8:41 pm

    I am fascinated with the clarity in the more recent photograph. The photo from 2007 is nice, but the 2011 photo looks like you could walk into it and touch the guy. I’m assuming you used 2 different cameras?

    - Meredith

  41. Roxanne

    August 10, 2011 at 8:49 pm

    Would he look as cool if he didn’t have a smoke in his hand?

  42. shervin nassi

    August 10, 2011 at 9:23 pm

    AMAZING FOTOS!! your are doing your thing!!! 4 vintage street fashion

  43. anna

    August 10, 2011 at 9:39 pm

    what a great idea to do that.
    His style is definitely different…


    August 10, 2011 at 9:44 pm

    Wonderful goods from you, man. I have understand your stuff previous to and you’re just too wonderful. I really like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can not wait to read far more from you. This is really a terrific site.

  45. Kristen

    August 10, 2011 at 9:48 pm

    love love love seeing peoples style evolution over time!

  46. antique engagement rings

    August 10, 2011 at 9:51 pm

    The men are looking good!

  47. Phoebe

    August 10, 2011 at 9:54 pm

    love the more recent look!

  48. Chervelle Camille

    August 10, 2011 at 10:16 pm

    Loving Gustav 2011!!
    So enamoured of how you update on past subjects!!

  49. ice1c3

    August 10, 2011 at 10:35 pm

    Good job Gustav! ;)

  50. Anonymous

    August 10, 2011 at 10:37 pm

    He got sexy!!

  51. Fleur Diamond

    August 10, 2011 at 10:41 pm

    spunky! The best boy/man hair style. Love it

  52. Name*Liz

    August 10, 2011 at 10:50 pm

    I am a new reader of your blog and loving it.
    On first glance I couldn’t imagine that Gustav could have been photgraphed 4 years earlier as he looks so young!
    Lucky Gustav youthful, handsome and stylish to boot!
    Love his haircut and the whole look.

  53. encore Roxou

    August 10, 2011 at 10:52 pm

    Eh ben Gustavou en 2011, il est chaud comme la braise !

  54. The Tailored Two

    August 10, 2011 at 11:20 pm

    He looks so good this time around. It looks a little more effortless but suave.

  55. Xyryl

    August 10, 2011 at 11:22 pm

    I just had a WOW factor. His metamorphosis over four years is excellent. BTW, The top and the Statue of Liberty embedded sweater is cool, the bag, the shorts and the leather shoes- perfect!

  56. Lauren

    August 10, 2011 at 11:36 pm

    Gustav has grown up nicely. I love the sophistication of his look now and the air of confidence he seems to have. Not to mention those legs!

    The Styleseer

  57. Isabela

    August 10, 2011 at 11:44 pm

    I just saw the video about you and your job and I realized that I had never sent a messsage for you!! I love your site and your photos.
    We are waiting for you here in Brazil!!!

  58. Martine

    August 10, 2011 at 11:59 pm

    He has really become a very handsome man. He changed a lot. Great look. I love the current shoes.


    August 11, 2011 at 1:36 am

    4 years is Nothing!

  60. Aahna

    August 11, 2011 at 1:44 am

    So stylish. I prefer the current look.

  61. Cris M.

    August 11, 2011 at 1:50 am

    Hi, Love your site so, I would like to know when you’ ll come to Israel????

  62. Dimitra

    August 11, 2011 at 1:54 am

    Wow, this is amazing, to see the how he looks for years later! Love the more recent look!

  63. Chiayen

    August 11, 2011 at 2:18 am

    Are they the same guy ? Wow he changes a lot and become more confident…..

  64. sigrid

    August 11, 2011 at 2:24 am

    wow, it’s amazing how some people just manage to always look good!

  65. mikeijames

    August 11, 2011 at 3:01 am

    age has done him — and his sense of style — quite well.

  66. Susanna

    August 11, 2011 at 3:23 am

    James Dean goes 2011!
    ” only the gentle are ever really strong”.

    The Satorialist is a new acquaintance for me. This will be heavenly inspiring for me.
    Enjoy our lovely Stockholm.

  67. Roeslein

    August 11, 2011 at 3:24 am

    Would be sexy if only he didn’t smoke…

  68. Rachel

    August 11, 2011 at 3:28 am

    So much hotter, yum

  69. Simone

    August 11, 2011 at 4:03 am

    Il look e’ cambiato così come lo stile ma l’innata eleganza, nonostante la sigaretta, non e’ mutata. Veramente due belle foto!

  70. John.

    August 11, 2011 at 4:12 am

    He looks so great! Is he a single man???
    Could you give me his phone number? (or different contact…)

  71. Caroletta

    August 11, 2011 at 4:14 am

    I guess he is like wine, he gets better with time ;-)


    August 11, 2011 at 4:42 am

    I like it when you photograph the same person twice too; it really is interesting seeing how they’ve changed, etc. I love his bag in the photo from 2007!

  73. key

    August 11, 2011 at 4:47 am

    I have the same bag in camel! bought it in a second hand shop for 40€. very nice pictures!

  74. thea

    August 11, 2011 at 6:12 am

    And the lamb becomes a lion

  75. E.T.

    August 11, 2011 at 6:22 am

    Well, bravo for Gustav. A mature style. Keep on, as less is more !

  76. haem

    August 11, 2011 at 6:29 am

    Looks much better without this horrible glasses:) Gustav 2011 wins!

  77. DStone Magazine

    August 11, 2011 at 6:30 am

    I love his hair on the 2011 picture.

  78. Manu

    August 11, 2011 at 6:41 am

    I don’t share the enthusiasm of other readers about his current look. What he wears today isn’t flattering at all… I think his white shorts are way too loose (they seem over-sized) and the sweatshirt doesn’t have the right fit. On top of that, there is a lack of balance between the 2 (the shorts and the sweatshirt).

  79. vintage engagement rings

    August 11, 2011 at 7:00 am

    The men are so elegant!

  80. Marcela

    August 11, 2011 at 7:34 am

    I love, love, this look .

  81. bella donna

    August 11, 2011 at 7:59 am

    Great! They both look awesome!

  82. elitsa

    August 11, 2011 at 8:09 am

    Very nice ! He’s grown up from boy to a man and he looks much more confident . I’m wondering what’s happened with him trough this four years ?

  83. tian

    August 11, 2011 at 8:29 am

    love your work and your characters! very inspiring


    August 11, 2011 at 8:39 am

    Cool confidence now. I like the improved “Gustav look” much better.

  85. Fashionistable

    August 11, 2011 at 8:41 am

    You sure saw the potential back then He is so beautifully turned out now. Xxxx

  86. mary

    August 11, 2011 at 8:42 am

    oh my, oh my. if i saw him in that doorway i’d ask for a light.

  87. Susanna

    August 11, 2011 at 8:55 am

    James Dean goes 2011!
    ” only the gentle are ever really strong”

    This is my first acquaintance with The Sartorialist. It will be heavenly inspiring.
    Enjoy our lovely Stockholm.

  88. songbird

    August 11, 2011 at 8:56 am

    wow!!!just fabulous…i still remember the last before/after post of yours vividly…nerd chic to cool pro!

  89. Belle

    August 11, 2011 at 9:17 am

    Gustav is much better now huh? He’s handsome now :)

  90. MAC

    August 11, 2011 at 9:27 am

    Years have benn good to you, Gustav!
    The world really is a small village! The possibility of finding someone you’ve met a long time ago in ‘some corner’ amazes me!
    Love your blog!! :)

  91. Henry

    August 11, 2011 at 9:41 am

    Its great seeing that you’ve documented his progression in style.

  92. SarasChoice

    August 11, 2011 at 9:50 am

    love the grey and the white on the PARIS sweat. and his hair!

  93. Johanna

    August 11, 2011 at 9:53 am

    So cute, makes me happy :)

  94. Jo

    August 11, 2011 at 10:14 am

    This is so great… I love the before and after. The are both amazing, but the latest is definitely the best. That grey and white, sporty with classic shoes and the haircut is insane. What a sense of style.

  95. Kendal Croix

    August 11, 2011 at 10:25 am

    Great style then and great style now.

  96. Mallory | Storm in a Teacup

    August 11, 2011 at 10:54 am

    Wow, he looks a ton better now! And he looked good before! Hot damn.

  97. Sarayu

    August 11, 2011 at 11:08 am

    Love the second look ! Totally fab lookin !

  98. anonymous

    August 11, 2011 at 12:22 pm

    I think here too it comes down to body language. His body language in 2011 is speaking confidence and relaxation, whereas he looks awkward and unsure in the 2007.

  99. annalou

    August 11, 2011 at 12:43 pm

    love his updated look! such easy sophistication…

  100. Balthasar

    August 11, 2011 at 1:09 pm

  101. IS THIS IT? models review

    August 11, 2011 at 1:41 pm

    Talking about 2011 shot: I like that shirt collar I lot! I have few like that, and I have to say I usually use them like this, so under a sweater.

  102. Addy

    August 11, 2011 at 1:51 pm

    He looked great in 2007 and even better now!!!

  103. Catherine

    August 11, 2011 at 2:27 pm

    He looks happy now. Relaxed.

  104. CarolineJ

    August 11, 2011 at 3:24 pm

    well, this is certainly a change ! I prefer him now

  105. vasilieva

    August 11, 2011 at 4:20 pm

    head to toe stunning

  106. Bohemian Design

    August 11, 2011 at 4:46 pm

    hmm… not sure I like the style change all that much.

  107. Dailan

    August 11, 2011 at 6:32 pm

    That’s some serious makeover! :) And I like it very much.

  108. Aternall

    August 11, 2011 at 8:05 pm

    he looks more confident ^^

  109. Tyler Midlet

    August 12, 2011 at 12:03 am

    Nice style. Somehow, the different looks both suited him. It’s like he is an entirely different person in the other shot.

    Fisher Capital Management Warning

  110. ashley

    August 12, 2011 at 12:56 am

    I’m lovin this Stockholm dedication. It’s totally cool.

    P.s. Somebody found their confidence
    p.s.s Gustav

  111. Labella Luxe

    August 12, 2011 at 1:09 am

    The young man in the first photo is well dressed and extremely handsome!

  112. The Citizen

    August 12, 2011 at 3:33 am

    LOVE his shoes and bag in 2007, and great sweater and look for 2011.

  113. Emma

    August 12, 2011 at 5:23 am

    I love these kind of posts.
    He sure has grown up nicely.
    Love his look now.

  114. Manny

    August 12, 2011 at 6:32 am

    Effortless… or grown up?
    You tell me…

  115. Melvin Hoyk

    August 12, 2011 at 6:53 am

    OMG! love the new look for Sartorialist.

  116. Madeleine Sophie

    August 12, 2011 at 8:00 am

    he has gotten even more handsome… handsomer (?) :-)

  117. debbie

    August 12, 2011 at 11:00 am

    Sorry Gustav took up smoking. Otherwise, he’s quite handsome and stylish.

  118. vanessa ordinario

    August 12, 2011 at 11:40 am

    Wow he looks gorgeous! His current hair is fabulous!


  119. Ashley from The I on Fashion

    August 12, 2011 at 1:09 pm

    Not a huge style transition from 2007 to now but there’s definitely more confidence and sophistication in his current photo.

    The I on Fashion

  120. CBC

    August 12, 2011 at 4:01 pm

    beautiful boy…..handsome young man

  121. ira

    August 12, 2011 at 4:10 pm


  122. Costin M.

    August 12, 2011 at 5:17 pm

    wow, awesome outfits. both are amazing, but i have to say that i think the 2011 one is an improvement!

  123. Missy

    August 12, 2011 at 6:10 pm

    I like his hair in 2011 and his outfit from 2007.

    I did not know that both pictures were of the same men until I read the comments. I wonder if this look is one of many or if it’s a new style all together. Maybe he likes to play dress up, almost like characters.

    He can pull both looks off, though.

  124. tofufuto

    August 13, 2011 at 3:02 am

    Aw, he has blossomed!

  125. GC

    August 14, 2011 at 6:01 pm

    Like the look ..check out guys!

  126. Kenny

    August 14, 2011 at 9:51 pm

    He just gets better with age. :o) Very handsome.

  127. Davidikus

    August 15, 2011 at 5:24 am

    He certainly looks far better now! His 2007 glasses were not the best match for his features.

    PS. I am confused by the sweatshirt: is that from acne?

  128. Eric

    August 15, 2011 at 8:51 am

    He really looks great in those shorts and shoes.
    Any idea where the sweatshirt can be found?

  129. Pascal Grob

    August 16, 2011 at 9:11 pm

    Sweatshirt is from Acne and you can get it from their official online store. I always liked Gustav’s style a lot when I saw pictures of him on different blogs.

  130. Raena

    August 16, 2011 at 9:54 pm

    His style is still impeccable.

  131. Biny

    August 17, 2011 at 5:27 am

    I love how he’s so confident now. His face looks quite changed and he looks more handsome, still I prefer his old look.

  132. Filip

    August 17, 2011 at 7:45 pm

    Ok, im not trying to be rude or anything, but the bag is hurting my masculinity, i don;t know why… I’m staring at the picture for like 20 min now trying to figure this out… i like the outfit as well as the model but the bag… hmmm

    anw, I like this page cuz it makes me rediscover myself with every picture…

  133. junior la castagne

    August 20, 2011 at 9:48 am

    awesome layering

  134. Kamil

    August 20, 2011 at 11:05 am

    this site is not mere inspiration – its solution ! I am thinking about my new haircut and here it is :) BTW: great story hidden between 2007 and 2011 photos…

  135. Ken Couture

    August 21, 2011 at 6:08 am

    Having slacks that end at or just above the ankle are all the rage… I want his bag!

  136. lindayoga

    August 22, 2011 at 2:11 pm

    Very handsome man!

  137. Jessica

    August 22, 2011 at 2:18 pm

    This is fantastic. One of the best ‘years later’ posts. The confidence in his smile and eyes sends out great inspiration.

  138. Emma

    August 23, 2011 at 3:03 am

    Gustav’s a BABE!

  139. Angela

    August 26, 2011 at 12:49 am


  140. Patricia

    August 27, 2011 at 8:01 am

    love it when you do this! Shows how style evolves perfectly!

  141. Mary

    August 29, 2011 at 8:26 pm

    my favorite of all from when i started reading a year ago.

  142. Thomas

    September 1, 2011 at 4:35 am

    Sure he looks more healthy and confident in the newer photo, and I like his new haircut, but to be honest, I think his older outfit was better. His shorts are too baggy, his shoes are too chunky, and his outfit is soo preppy (what is this? An abercrombie commercial?)

    He looks bangin in the old photo. Those skinny stove pipe pants short of a length, the tight fitting Oxford shoes, hip glasses and the shirt/belt to match

    One stylish swede

  143. Abel Sanmartin

    September 3, 2011 at 6:49 am

    Great, in the new pic he looks like out of the a old movie !!!

  144. Theresa

    October 21, 2011 at 9:35 pm

    the power of aging.

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