1. kelsey

    May 13, 2013 at 2:25 pm

    the packaging! gorgeous
    kw, http://www.ladiesinnavy.com

  2. ilse

    May 13, 2013 at 2:45 pm

    Love the packaging! So retro!
    we did a post about packaging design!


  3. momsandmojitos

    May 13, 2013 at 2:48 pm

  4. Erika

    May 13, 2013 at 2:53 pm

    I have used their bath soak. Expensive but very well made and high quality. Beautiful packaging also. They sell it at Anthropologie as well.

  5. Kafka

    May 13, 2013 at 3:02 pm

    Do you also buy a book because the cover looks nice?

    • bellaconscience

      May 13, 2013 at 8:13 pm

      hey is not that what men do when it comes to women? :)


      • Kafka

        May 15, 2013 at 5:17 am

        Without generalizing, I would say no.

    • Pdxstyle

      May 25, 2013 at 5:07 pm

      Funny to read a post critical of packaging – for it’s own sake, on a fashion web site.

  6. Chahrazad

    May 13, 2013 at 3:07 pm

    Well, the design is great.. Thats for sure!


  7. Lelli Family

    May 13, 2013 at 3:09 pm

    Scott we are opening a stylish perfumery shop in Milano, we absolutely want this fragrance!

    Lelli, italian fashion family

    • Name*

      May 14, 2013 at 6:32 pm

      Hi There –
      It’s Kelley Barr….. and I designed the packaging and scent. Thank you for all the kind words. I am not a graphic designer by trade, just a small business person who learned how to work in an art program. Barr-Co is not related to famous Barr – a true St. Louis landmark for years….It is the name I now have from my partner and husband.

      • israa

        June 29, 2013 at 4:16 pm

        i love the packaging, it’s probably one of the most beautiful i have ever seen! i have been trying to actually design labels for my wedding favours..
        and i actually do jusge something by it’s packaging!
        if the maker of the product creates something of a certain quality i’m sure they would want the outer shell to be of the same qualities!!!

        what do u call that labguage of design?

      • Tiberiu

        July 2, 2013 at 1:46 pm

        Is it unisex?

      • Delia

        February 15, 2016 at 1:50 pm

        Hi Kelly.
        I bought your perfume @ Anthropologie in NY 2 years ago. I love it!! Only 1 issue, I leave in the Netherlands and my bottle is almost empty.
        Do you know any place in Europe where I could order it?
        Or any other tips to get another bottle would be very welcome.
        Many many thanks.
        Best regards.

  8. Courtney

    May 13, 2013 at 3:24 pm

    Wait till you smell it…you will love it even more!

  9. Anastasios

    May 13, 2013 at 3:32 pm

    It sure looks great! I’d love to smell it, I’m on a hunt for a new perfume for myself, enough with the Terre and Allure…

  10. belle

    May 13, 2013 at 3:38 pm

    This is so cute, wold love to try it out for my blog!!



  11. Laura

    May 13, 2013 at 3:39 pm

    Beautiful box ans typo! You were right to buy it!


  12. Irene Laura Buffa

    May 13, 2013 at 3:49 pm

    oh wow!
    like it :)

  13. seonaid

    May 13, 2013 at 3:52 pm

    milk, oatmeal and vanilla? it’s going to smell like babies.

    • nines

      May 13, 2013 at 8:32 pm

      And vetiver… which is grass… so… a baby on the lawn….

  14. Nigel

    May 13, 2013 at 3:55 pm

    Bravo! Back in the old days St. Louie used to be the hat and shoe capital of the world. At least we can help folks smell better now.

  15. aga's suitcase

    May 13, 2013 at 4:09 pm

    What a cool packing


  16. Noemi

    May 13, 2013 at 4:12 pm

    Beautiful packaging. I like Santa Maria Novella’s products, too. They’re beautiful and very good!

  17. Gian Luca M

    May 13, 2013 at 4:17 pm

    wow! very nice packaging…

    Gian Luca M


  18. Simbarashe

    May 13, 2013 at 5:01 pm

    The roaring 20s? Open the box and take a photo of what’s inside!

  19. Jay

    May 13, 2013 at 5:46 pm

    I wonder if there’s any connection to the old “Famous Barr” department stores that we used to have here in St.Louis?

  20. manobeina

    May 13, 2013 at 5:49 pm

    that packaging is genius. like you i would have bought it straight off of that

    much love from NYC


  21. elena

    May 13, 2013 at 6:37 pm

    I don’t know, I love the colours and the overall impact, but if I look closely it seems a bit fake to me: the decorations are very nice but the typography is quite average. Santa Maria Novella feels more authentic.

    • Celia

      May 13, 2013 at 11:41 pm

      I think that many graphic designers will agree.

  22. FripperyVintage

    May 13, 2013 at 6:46 pm

    Love Santa Maria Novella products and this is so similar.

  23. Sabina

    May 13, 2013 at 7:41 pm

    I understand that–how could you not want to decorate your house with that box! But when you get a chance let us know how it smells.

  24. milex

    May 13, 2013 at 8:30 pm

    Cool… but I am a living person without any sense of style. Can you imagine?


    May 13, 2013 at 9:02 pm

    At first glance, it looks like a pack of cigarette, then further inspection, it looks like a deck of cards based on the design. Then you read the label Eau de Parfum.

  26. Robert

    May 13, 2013 at 9:58 pm

    I was a visual manager for Famous-Barr Co. for many years….I wondered about the connection too. For St. Louis there were some golden years in retail but, sadly, they’re long gone.

    With things looking very “Gatsby” these days this product should be a hit.

  27. Susana

    May 13, 2013 at 10:36 pm

    Amazing packaging! Absolutely love the nostalgia of old-fashioned calligraphy and typography…AND everything about Santa Maria Novella is just fantastic. The red waxed string is darling!


  28. Colony

    May 13, 2013 at 11:20 pm

    I’m a sucker for impecable packaging.

  29. kelseybang

    May 13, 2013 at 11:44 pm

    I would buy it to just for the packaging!!! Its amazing! I am curious what it smells like! Fruity, spicey? :) Lovely picture

  30. Sarah

    May 13, 2013 at 11:52 pm

    Haha! I hope it smells like the sea.

  31. Hemi

    May 14, 2013 at 12:39 am

    Great graphic! And it’s great that you gave a shout out to LEO – I live in LA but it’s an essential stop whenever I’m in NYC. Kimo (the owner) has incredible taste and I never fail to find something perfect to take home.

  32. Richele

    May 14, 2013 at 1:04 am

    I use one of their scents “original” it smells like milk, vanilla and powder it’s perfectly soft and pretty

  33. almu

    May 14, 2013 at 2:50 am

    lovely packaging! almu

  34. WIlliam

    May 14, 2013 at 2:50 am

    i use a different fragrance called laundered cotton. i use it as a daily scent. I work at a restaurant and cologne or perfume is frowned upon. but smelling like freshly laundered cotton is always welcomed.

  35. The Costume

    May 14, 2013 at 5:02 am


  36. Tabelina

    May 14, 2013 at 5:44 am

    And the smell???? Can you open it and let us know ?

  37. Niki, unifiedspace

    May 14, 2013 at 6:17 am

    Haha! I totally agree, I would have to buy it too! And that red and white twine so perfectly chosen, love it, thank you for pointing it out.

  38. sandy

    May 14, 2013 at 6:47 am

    I like the old side of the packaging…

  39. Juanita

    May 14, 2013 at 6:58 am

    If you like this and you like the Santa Novella products you will LOVE, ADORE and WORSHIP everything at the Dr Harris Chemist on Piccadilly and St James’s Street, London. You may already be a fan! x

  40. Suzy Dooley

    May 14, 2013 at 8:32 am

    I love that it is under done!

  41. Nanna

    May 14, 2013 at 8:48 am

    I used to do things like that too – buy something beautifully packaged or even have something from a boutique gift-wrapped, then leave it on a table or dresser unopened for a while. One of life’s little pleasures.

  42. look of seduction blog

    May 14, 2013 at 9:15 am

    interesting packaging

  43. willemijn sofie

    May 14, 2013 at 2:22 pm

    Wow I understand why you see it looks so beautifull, if I see that

  44. Sam P

    May 14, 2013 at 3:49 pm

    if you love Santa Maria Novella and Barr-Co., don’t miss Carthusia

  45. Vandy

    May 14, 2013 at 4:23 pm

    I use Barr-Co lotion and absolutely love the fragrance! It smells clean and just a tad like coconut.

  46. Erroll Flynn

    May 14, 2013 at 9:32 pm

    I was hoping for a scent like Virna Lisi ca. 1965 but I was dead by then so who cares….

  47. Allison

    May 15, 2013 at 1:15 pm

    I love their products- the scent is very fresh, very clean. I use the hand soap and lotion as well. I discovered the Barr and Co. line at the Francis Coppola winery in Sonoma. Great shopping there!

  48. Giovanna

    May 15, 2013 at 7:00 pm

    Just saw the EDP at my local Anthropologie…smells remarkably similar to Bath & Body Works’ Rice Flower and Shea.


  49. Name*

    May 16, 2013 at 4:44 am

    this scent is so great… bought it a few months ago in a boutique in portland, oregon. and agreed that the packaging is wonderful

  50. Anna

    May 17, 2013 at 4:31 am

    How does it smell to you after all, Scott?)

  51. Beauty Follower

    May 17, 2013 at 6:08 am

    Nice packaging!

  52. guylaine

    May 22, 2013 at 7:22 pm

    well, same as you i bought a “barr co” candle because i so loved the package. you can always count on a designer to do such a silly thing. but in the end, the “original scent” smells AMAZING. i feel like i’m at a beach cottage. something like that. — i would highly recommend :)

  53. Ivy

    May 25, 2013 at 12:34 pm

    It smells delicious! Its kinda vanilla oatmealy. super subtle and lovely

  54. Jordan

    May 29, 2013 at 12:37 pm

    Try the soap and the candle. Game changer.

    You can find it at Rolling Greens in LA on Beverly and (I think) Gardener.

  55. Tiberiu

    July 2, 2013 at 1:13 pm

    Is it unisex?

  56. Blue

    July 23, 2013 at 4:14 pm

    Great packaging, soft but great scent, and looks very vintage in a bathroom. Expensive, but worth the money! You get a great soap plus a classy decorative dispenser.

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