1. Maria

    November 1, 2008 at 9:06 am

    I think I love you.

  2. coco

    November 1, 2008 at 9:33 am

    omg! I am totally in love with this pictures.

  3. The Concrete Commentator

    November 1, 2008 at 10:25 am

    Love.. I’m going out to Chanel right now!

  4. Sunset

    November 1, 2008 at 10:31 am

    So beautiful. Gah.

  5. adictazapatos

    November 1, 2008 at 11:02 am


  6. simplyolive

    November 1, 2008 at 11:15 am

    …how about “gorgeous man”?!

  7. Pol

    November 1, 2008 at 11:28 am


  8. benjamin (benjamin_henri@hotmail.fr)

    November 1, 2008 at 11:34 am

    and I think I love this man…

  9. sugarxnspice

    November 1, 2008 at 11:36 am

    SO HOT.

  10. jkh

    November 1, 2008 at 11:44 am

    wow. you even shoot well in a more conventional setting! – congrats.

  11. Gene

    November 1, 2008 at 11:45 am

    The first and third photos show designs that don’t really offer a very masculine silhouette, do they?

  12. Anonymous

    November 1, 2008 at 11:50 am

    Not well cut clothes. top two jackets are cut for a woman, just not attractive clothing.

  13. The Man Who Knew Too Much

    November 1, 2008 at 12:00 pm

    These pictures are classics. Love the atmosphere they resonate. Nice one!

  14. monique

    November 1, 2008 at 1:24 pm

    Even Becks can’t pull off pearls and a woman’s jacket. If this is meant to be one of those FABULOUS looks that my gay brotha’s like to rock, then rock on, but if some dude picked me up for a date in this…. I’d assume it was his way of telling me that this isn’t really a “date” date.

    As for the other shots, the pictures are good the clothes are fine. I particularly dig the last shot. I’m a big fan of the scarf peaking out casually at the bottom like this and I find the jacket – the cut, the somewhat 70′s lapels and fabric – flattering.

    As for the guy…. yeah, he’s cute – but of course – he’s a model.

  15. Anonymous

    November 1, 2008 at 1:43 pm

    It’s Brad Kroenig, he’s been modeling for years and has modeled in the Chanel shows for years.

  16. Anonymous

    November 1, 2008 at 1:50 pm

    Maybe there’s something wrong with me or I just don’t get the picture, but, sorry, I think this guy looks utterly ridiculous.

  17. Caterina

    November 1, 2008 at 2:01 pm

    what do I think? My impression is, the fitting of the jacket in the top pic -I mean the sleeves- is terrible. Obviously it´s cut like that on purpose, but it looks awkward to me.
    And the pearls, well I have nothing against feminin men, but I wouldn´t take a guy for serious if he came to me with this necklace, hahahahaaaaaa.
    He looks like he´d spontaneously parody old Coco…
    sorry, but no for me. I am narrow-minded at this.

  18. Anonymous

    November 1, 2008 at 2:30 pm

    Looks like Brad Koenig to me. He’s pretty high up there in terms of male models. I’m from Canada, so I’m used to seeing him in Le Chateau ads everywhere.

  19. Anonymous

    November 1, 2008 at 2:50 pm

    The jacket on the third and the last frame are amazing. I don’t know how I feel about the pearls… it doesn’t do anything for me.

  20. Alex

    November 1, 2008 at 2:58 pm

    What a beautiufl man….

  21. crowsfeet

    November 1, 2008 at 3:00 pm

    While the clothes in these shots are certainly stunning, as is the model, they feel more big-budget-print-ad than the great-clothes-on-real-people shots we all know and love you for, Sart. My daughter dressed as Coco Chanel for Halloween! She would have freaked out to have the shopping bag for her candy. (I sewed her a little suit, and yes, I matched the plaid. Go mom.)

  22. penelope

    November 1, 2008 at 3:26 pm

    He looks AMAZING. His look; he’s jaws; hair everything! You’ve captured it all VERY well! Great job! It’s stunning!

  23. Dominica

    November 1, 2008 at 3:29 pm

    In a perfect world : a man & Chanel (sigh) …. to good to be true …

  24. Anonymous

    November 1, 2008 at 3:34 pm

    Nice threads, but the sleeve length is terrible for the model.

  25. Anonymous

    November 1, 2008 at 4:24 pm

    i think its very femenine, they should make more a masculine style. not very iconic like chanel women.

  26. letslivefast

    November 1, 2008 at 5:29 pm

    the styling is spot on.
    and the photography is brilliant. perfect!! :)

  27. Giblees Fine Clothing

    November 1, 2008 at 5:42 pm

    I really love the 2nd and 4th shots the jackets are cut beautifully. The first one I like the jacket but the pearls looked a bit too feminine, as far as the third jacket I thought it was too oversized not enough shape in the body.

  28. Felicia

    November 1, 2008 at 6:16 pm

    I love this; his styled hair, clothes, etc.
    But what I love more is how you capturted in it B/W in front of Chanel. Result? Classic.

  29. Anonymous

    November 1, 2008 at 6:19 pm

    Hey Sart. What’s up with the male-femaler crossover?

  30. Donkey

    November 1, 2008 at 6:26 pm

    The ads look amazing, but I’m not sure how I’d feel about walking into a man in real life with Outfit #1 on.

  31. Anonymous

    November 1, 2008 at 6:30 pm

    A good looking guy; he might wear a shopping bag and look good anyway. His actual styling is not worth mentioning.

  32. Andrew

    November 1, 2008 at 6:30 pm

    an exclusively Chanel shoot?


    not the reason why I love this site

    more real people please

  33. Xan

    November 1, 2008 at 6:39 pm

    ah…I’ve got this issue of fantastic man…

    awesome stuff!!!

    Did u take the pictures? I never checked the credits on that page….will go check

  34. Anonymous

    November 1, 2008 at 6:40 pm

    Love the coat (the guy is kinda hot too:-))

  35. Anonymous

    November 1, 2008 at 7:04 pm


  36. Anonymous

    November 1, 2008 at 7:11 pm

    He looks amazing. Love the pearls in the very first picture. A handsome man in Chanel, what else does one need?

  37. Anonymous

    November 1, 2008 at 7:14 pm

    oh get over it. no, it does not offer”a traditional “masculine” sillohoutte. A couple hundred years ago men wore stockings and waistcoats and wigs. Then, THAT was masculine. Plenty of men have worn and still do in the eastern world (not just scotland)skirts. There is a French group called Hommes en Jupes which is dedicated to rasing awareness to the point where men can reclaim the skirt as a socially accepted garment for men – and not just gay men, “Joe the Plumbers”, if you will. And monique, what if a guy picked you up on a date but checked out because you were wearing jeans, or some other kind of pants? It hasn’t been all that long that women wearing pants was acceptable. This might give you some idea of how constructed societies ideas of femininity and masculinity are. A shakeup is welcome, in my opinion. This is all stuff you probably already know, but I think men wearing more traditionally “feminine” items (and vice versa) is thought provoking, interesting and important. Sorry to sound like a gender nazi.
    On topic, i like the photos but i prefer your colour pics better that are more real people-y and less magazine-y.

  38. Anonymous

    November 1, 2008 at 7:44 pm

    You inspire me.

  39. Candace

    November 1, 2008 at 7:45 pm

    Forget Chanel. I want the man in the Chanel!

  40. Anonymous

    November 1, 2008 at 8:04 pm

    that first photo just cracks me up. i don’t care who he is or what he’s wearing, he looks ridiculous. i can’t believe that many people fell for this. the other outfits and photographs, are, on the other hand, gorgeous.

  41. Anonymous

    November 1, 2008 at 9:26 pm

    i think the pearls over the jacket is a little OTT but i wouldnt mind if they peeked out from underneath; say, in a variation of outfit in last photo. i’m all for boundary-pushing accessorising!

  42. LisaMarie

    November 1, 2008 at 9:32 pm

    Love Chanel.

  43. Anonymous

    November 1, 2008 at 11:27 pm

    credit question? stylist for this shot?

    love the first picture and the boots on the third.

  44. Anonymous

    November 1, 2008 at 11:54 pm

    i do love chanel, but this is just too posed. it’s certainly not the rakish italian man look. is that so bad? you decide.

  45. Lemming Lime

    November 2, 2008 at 12:31 am

    these b&ws are great.

  46. monique

    November 2, 2008 at 1:13 am

    Well, anon 7:14 we’re living in odd times, indeed. I can understand if I guy picked me up and was not into my jeans…. but they are considered unisex in this society and a Chanel jacket and pearls are considered totally female (no wiggle room there). So , I hear you.

    As a matter of fact I’m a girl who likes to wear men-styled clothes but I don’t like men in women-styled clothes. I admit to my prejudices…. and I’m okay with them. Give me a manly man.

    As for men who like to cross dress (which is what this is to me), I love them too….but I assume they’re gay…. and that’s okay with me. If you honestly think any straight man would dress like this then…. I’d like to sit down and have a conversation with said “straight guy”…. I can help him come out of the closet.

  47. The Calvin Show

    November 2, 2008 at 1:17 am

    That first jacket? TO DIE.

  48. Plan B

    November 2, 2008 at 1:50 am

    Those black and white pictures are very beautiful!

  49. kate

    November 2, 2008 at 3:26 am

    yes! i love this

  50. Daniel Gino

    November 2, 2008 at 3:29 am

    Black & White has done the job well.

  51. lynn

    November 2, 2008 at 5:30 am

    I loathe that necklace and I think those trousers should be pulled out of those boots immediately.

    Adore the last photo though. He looks gorgeous.

  52. viejecita

    November 2, 2008 at 5:57 am

    What is the idea of wearing a winter coat without a shirt underneath ?

  53. Lovely Rita

    November 2, 2008 at 6:19 am

    I guess I’m the only woman who got breathless with the first pic. If I man were to pick me up in pearls, I would get married to him. It looks beautiful and it takes some guts and some style to pull out a look like that, and it only works for masculine-looking models, like this (HAWT) guy. I don’t like the “men in heels” thing, I think they look just ridiculous, they don’t have the body structure required to wear them (in fact, even some women don’t), but his… oh man, this is a usually feminine accessory I really would like to see more in real men, ’cause I don’t think it takes away any of the masculinity… Indeed, if you are man enough to wear pearls, you are man enough to anything.

    About the looks… gorgeous silhouettes, except for the third jacket, it looks way to big and to boxy for him. I’m in love with Chanel menswear. And womenswear. Oh, I’m a Chanel fangirl, I admit u.u

    And, just to make my idea stronger: What a gorgeous looking guy, maaan.

  54. Anonymous

    November 2, 2008 at 6:48 am

    P.S Are those platform booties he is wearing in the third picture? His feet look so small and I don´t think that it is masculine at all.

  55. Ace Azri

    November 2, 2008 at 8:44 am

    the kind of looks i superly love.

  56. Anonymous

    November 2, 2008 at 10:58 am

    photos look a little staged Sart, is this an ad campaign?

  57. Punkiww

    November 2, 2008 at 12:55 pm

    Love the ad campaign. The model looks like Joel McMillan. He is HOT! The women in my office melted when he came in for a go-see. Nice guy.

  58. Anonymous

    November 2, 2008 at 1:10 pm

    The personal silouhette of Lagerfeld is very apparent in Picture #1, as is the model’s pose (Lagerfeld-esque). I’m supposing you all channeled (chaneled? ha!) that on purpose? Nice work.

  59. The Life and Times of a Southern Foody

    November 2, 2008 at 3:24 pm

    yet another thing to lust for.

    I want them all for they are so classic and chic

    the first is my favorite

  60. Anonymous

    November 2, 2008 at 3:38 pm

    maybe this is a stupid question, but where is this shot? my guess would be nyc, but i didn’t know if it was something you might have done during your stay in russia.

  61. Gypmar

    November 2, 2008 at 4:13 pm

    Poor Sart, people complaining about what you choose to post on your OWN BLOG. The hazard of leaving it open to comments.

    The styling (except for #4) does nothing for me, but the photos are exceptional, as always. What a great assignment!

  62. Jayce B.

    November 2, 2008 at 4:17 pm

    Yes, I’m pretty sure that is Brad Kroenig. He’s one of Ford’s top models. I’d be amazed if it isn’t.

  63. downunderboy

    November 2, 2008 at 4:45 pm

    OK – where to begin?????
    Scott, the pictures are beautiful. Really solid, masculine & dramatic – I love them. I also understand that they were shot for F.M. and so they are flavoured in a specific way. My problem lies with the clothes themselves. Why take something so feminine and try to make it masculine? It looses the message and the appeal. It's like trying to guild the lily in motor oil! I have tried to balance this in my mind, knowing that Coco played with the gender balance with her clothes in the 20's & 30's, but the reverse is a slightly more jagged pill for me to swallow.

  64. Anonymous

    November 2, 2008 at 5:05 pm

    he’s a keeper.

  65. Anonymous

    November 3, 2008 at 2:35 am

    I didn´t know Chanel made menswear ?
    Are these pictures a way for them to test the waters ?

  66. Anonymous

    November 3, 2008 at 3:34 am

    what i'm trying to say is that jeans are considered unisex NOW. but they weren't always.
    i don't know if i would think that guy was gay or not, from the photos, i wouldn't automatically assume he was. but i might assume he was a bit pretentious. i have my prejudices also >_<

  67. maria from sofia

    November 3, 2008 at 7:14 am

    hey guys you are totally right that the femininity may seem a bit too much in this photo shoot but isn't fashion phoyography an art after all?and it's supposed to exaggerate trends because if it has a totally wearable look&feel it would not be an art but a 'catalogue-type-photo-shooting', you've done brilliant job Sart!

  68. PropperGanda

    November 3, 2008 at 9:50 am

    The main reason why i love your work is because you love your work and you do it with alot of passion. I am a photographer aswel and I always find your work to have an embeded identy plate on, and thats not because there is anything on the picture but its how the picture talks to you when you look at it!!

    Im glad Chanel exposed your skill!

  69. Lady Lala

    November 3, 2008 at 11:45 am

    whre did u find him?? wow!!! waiting to find him in some near place…ehehhe

  70. Suzy

    November 3, 2008 at 12:37 pm

    A beautiful man, and beautiful photos. But…
    1)Pearls are gorgeous and trends change, yes. Slowly. Straight men are just not ready for Granny’s pearl necklace yet, sorry. How about some dark opaque stones like jasper or tiger’s eye instead, if you need the bling? And I’m all for interesting fabrics and new shapes, but frayed, nappy fabrics cut way too big just look like cheap things homeless men dig out of dumpsters. With the current economic woes, is hobo-wear really fashion, or just mockery?
    2) That jacket shape give him a bustline. Surely not what most men want.
    3)Pull your pants out of your boots, pretty hobo. You look foolish.
    4)Wow. Stylish, well-tailored and masculine. See? It can be done.

  71. Heather

    November 3, 2008 at 12:55 pm

    that doorman is the nicest. he says hello whenever i pass, and i never even go into the store.

  72. M*

    November 3, 2008 at 1:37 pm

    hey this look like my model friend!!! is this in Ny??!??!?

  73. Anonymous

    November 3, 2008 at 4:06 pm

    Where the hell did this man come from?!?!?!
    I thought men like him only existed in magaize spreads, and runway shows.
    This man is the epitome of masculinity and sexiness. He is what us men hate, and wish we were more like. And by the comments of the women, it seems like their every dream as well.

    This man knows how to dress!! The textures, the fit of the clothes, the dark sexy mistery…

  74. IndyJeff

    November 3, 2008 at 4:16 pm

    Everyone seems fixated on the pearls. I’m curious as to people’s reactions to the Chanel camelia stuck in the model’s buttonhole in the second picture. I think it’s rather smart. It might be amusing to fix a grey flannel or black leather camelia into my suit lapel. It would certainly start tongues wagging here in Indianpolis, but it would last longer than a real flower. Thoughts or comments ?

  75. Anonymous

    November 3, 2008 at 5:03 pm

    He is RIDICULOUSLY handsome

  76. Rich

    November 3, 2008 at 10:31 pm

    yay to pearls and camellias and other so-called “fem” affectations. a masculine man can pull it off. i especially love that the pearls are worn in a “shape” that men don’t usually wear jewelry.

    i’m not familiar with Chanel for Men (this Sart blog is introducing me to a lot of men’s fashion) but i think i have a new fantasy… affording Chanel!

  77. Anonymous

    November 3, 2008 at 11:03 pm

    Sorry not really diggen the look. It’s a bit dated I think. A little G.A. early 1990′s. Maybe it will grow on me but really can’t see myself in it.

  78. Anonymous

    November 3, 2008 at 11:52 pm

    oh yes…CHANEL!


  79. fogfish

    November 4, 2008 at 12:05 am

    I’d lose the necklace and pull the pants out of the boots. Otherwise, I like these looks. The long sleeves would probably drive me crazy but I love all of these clothes. Jacket (#2 pic) pattern/texture is sweet. Close buttons in the last jacket are a fresh change from the usual.

  80. AL

    November 4, 2008 at 12:39 pm

    Love the photography.. don’t really dig the clothing…
    The model made the clothes look decent, but not for the average joe. Photo 1 and 2 i dont get. something about the length perhaps. the 3rd.. no inner shirt makes me uncomfortable. the last one is quite traditional so, nothing much to say.

  81. Sara

    November 4, 2008 at 4:46 pm

    I like only the last shot, Brad looks ridicilous in others.

  82. Anonymous

    November 4, 2008 at 6:02 pm

    Beautiful, chic clothes that will transcend time.

  83. StyleFitz

    November 5, 2008 at 3:29 am

    think this set of pictures are great. really leave a good impression bout chanel, appreciate the not wearable comments but still think i’d give the pearl look a go, only if i can find the chanel ones though.

    are the pearls taken from the female range?

  84. H&F

    November 5, 2008 at 3:51 am

    chanel pour homme.. I was soooo-dumb i didn’t know it existed!

  85. Sheina

    November 5, 2008 at 7:45 pm

    I do…

  86. whatisjameswearing.com

    November 11, 2008 at 2:23 am

    Love that last shot – Beautiful!

  87. The Dark Bohemian

    November 17, 2008 at 12:16 pm

    all about style !!

  88. martin

    November 18, 2008 at 8:35 am

    Great picture, just full of style

  89. Anonymous

    March 13, 2009 at 11:47 pm

    Beautiful man + beautiful shot.
    You always leave me stunned, Sartorialist.


  90. Anonymous

    April 5, 2009 at 1:15 am

    The last picture is completely stunning. He is incredibly handsome with a classic and refined style. My dream man. :)

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