1. The Boy From Newcastle

    January 14, 2011 at 2:40 am

    Come back to Melbourne, Australia soon.


  2. David Kwon

    January 14, 2011 at 2:41 am

    I am waiting for your nice shot in seoul! :-)

  3. David Kwon

    January 14, 2011 at 2:41 am

    I am waiting for your nice shot in seoul! :-)

  4. David Kwon

    January 14, 2011 at 2:42 am

    I am waiting for your nice shot in seoul! :-)

  5. Anonymous

    January 14, 2011 at 2:43 am

    Glad to hear that you liked Seoul!
    AS a Seouler, can't wait your 2nd visiting. Always love your pics. :)

  6. Anonymous

    January 14, 2011 at 2:58 am

    ohlala~~~welcome to Korea again!
    i can't wait ur pictures!
    anyway take care :)

  7. Younique

    January 14, 2011 at 3:02 am

    Bummer I wish I were in Seoul! I am glad you enjoyed your visit! Can't wait to see more pictures of Seoulites. I am wondering what the project you've been working on though I will be patiently waiting till you reveal the secret as staying tuned on your fabulous blog. You are such an inspiration! Thanks for your great work!


  8. Anindya

    January 14, 2011 at 3:02 am

    I can't wait to see Seoul from your point of view. :)

  9. Abel Estraviz

    January 14, 2011 at 3:09 am

  10. Anonymous

    January 14, 2011 at 3:13 am

    it's really happy to hear that you enjoyed with Seoul!
    hope you back in Seoul safely!

  11. mademoiselleandcomag

    January 14, 2011 at 3:16 am

  12. Anonymous

    January 14, 2011 at 3:16 am

    I'm Korean-American, but I've been to Seoul countless times and observed that their style is miles above America's (in general). The photos you have uploaded give such a unique view of style that I have yet to see in all my visits there. Thanks for enlightening us!


    January 14, 2011 at 3:23 am

    Looking forward to it already!


  14. Sahrex

    January 14, 2011 at 3:29 am

    Soul of Asia, Seoul !! lol

  15. Anonymous

    January 14, 2011 at 3:31 am

    can u come South Korea more often?
    I really want to see u
    and let u take my picture..please

    by the way have a great time in Seoul

  16. Michelle

    January 14, 2011 at 3:31 am

    Just discovered your blog.
    Stunning photos!


  17. @unChCh

    January 14, 2011 at 3:32 am

    open casting? that's interesting, looking forward to discover more about! :)

  18. Matt

    January 14, 2011 at 3:42 am

    I live in Korea and would jump at any opportunity that you had to offer in the way of lending a hand, information on getting around, or merely being allowed to sit in the back and watch a shoot.

    If you can think of any opportunity that would arise while you are here, I would be there!

    It would be an honor to see you in action.


  19. @artfultoddger

    January 14, 2011 at 4:02 am

    Glad to know you enjoyed your time here in Seoul, Scott.

  20. KcomeKarolina

    January 14, 2011 at 4:21 am

    can't wait to see your pics from there!!!

    xoxo from rome

  21. agnes

    January 14, 2011 at 4:22 am

    I wish you have been to "Hong – Dae street" and " In-sa- dong" as well, there are so many small details which are really unique but approach to comfortable life style. lol
    I miss seoul.. there are thousands of stars at nite in street instead of real stars in Dark sky.

  22. Olga in Sweden

    January 14, 2011 at 4:22 am

    Inspiering seeing how you walk up to the people and ask if you may take a quick photograph.

    Love your attitude!

    Thanks for what you do!

  23. Hellojamie

    January 14, 2011 at 4:26 am

    Come back ASAP.

  24. Javiriko

    January 14, 2011 at 4:31 am

    Seoul! so close to Japan!
    no plans to come over here now?

  25. Consuelo

    January 14, 2011 at 4:31 am

    Hi Scott, you know me as Consuelo from Vogue Brasil. Maybe you remember that I live in Florence. If you are free and would like to go out for dinner with a group of friends, leave me a note on my blog, http://www.consueloblog.com or twitter Consueloblocker.
    It would be great to see you!
    Baci a presto!

  26. NamSunny.K :)

    January 14, 2011 at 4:40 am

    Thank you for comming korea!
    Enjoy everything in seoul,korea! :)

  27. NamSunny.K :)

    January 14, 2011 at 4:40 am

    Thank you for comming korea!
    Enjoy everything in seoul,korea! :)

  28. Aimanness

    January 14, 2011 at 4:40 am

    i cant wait for your best shots!

  29. FH

    January 14, 2011 at 4:59 am

    Wow !! Great for you :)

  30. Chris

    January 14, 2011 at 5:17 am

    I'm glad you like Seoul. I hope that you can discover real Seoul deeper, and I can bump into you :)
    Stay warm~

  31. Tortilla

    January 14, 2011 at 5:28 am

    I just got to Korea yesterday, and it's exciting because I haven't tasted the Korean winter in 12 years. Now that I'm older, I see everything so differently, and that includes the fashion!

    I'm really digging people's winter styles here, and I mentioned you to my mommy, when I saw a man wear these awesome jeans, that were baggy at the top but tight around his ankles, and thought it'd be something you'd be interested in. I wish I could've taken a picture.

    Anyhow, I hope you find everything you're looking for in Korea. Looking forward to your updates. :)

  32. My Passport to Style

    January 14, 2011 at 5:35 am

    Hi there, I'm new here, just watched your video and really enjoyed your take on people watching. I'm from a TINY place called Lancashire in the UK you probably never heard of, the distinct lack of fashion here and my love of people watching has pushed me to become a stylist and try to share my love of style with rural locations.I have 2 questions 1) My father lives and is from from Kathmandu, have you ever been there? My 2nd question I'm curious to know how you reconcile the air miles you clock up through your work? Thank-you for inspiring me. Sharon

  33. Anonymous

    January 14, 2011 at 5:58 am

    What kind of ad is it for and how can we find out more?

  34. thefashionguitar

    January 14, 2011 at 6:07 am

    Come to London!

    XO thefashionguitar

  35. Isabella

    January 14, 2011 at 6:14 am

    Wow, I was just trying to look for Seoul street style and couldn't really find any! This is so perfect!

  36. Anonymous

    January 14, 2011 at 6:33 am

    Interesting! Like this blog:

  37. Anonymous

    January 14, 2011 at 6:37 am

    you should go visit Myeong-dong,it was the district before gangnam, but still has cool stores and people

  38. Jen in the Purple Pants

    January 14, 2011 at 7:07 am

    I wish I was in Seoul!! That sounds so neat!! Have fun!!

  39. Jeong-mi KIM

    January 14, 2011 at 7:22 am

    Garance Dore posted your photograph of Jan 11 taken Korean lady smiling beautifully. Thank each of you for promoting Korea. Bon Voyage!

  40. Joshua

    January 14, 2011 at 7:28 am

    It just happens that I am free that week…have your people call my people and let's do lunch…

    Just kidding…

    I hope you enjoy your second sojourn in Seoul as much as your first!

    -Josh in Seoul

  41. Anonymous

    January 14, 2011 at 8:06 am

    isn't it freezing in Seoul?

    You should be well prepared. !

    I can't wait to see your photos.
    And I am glad to hear that you are coming back to Seoul. > <

  42. Sue

    January 14, 2011 at 8:16 am

    Welcome Back!!!
    I'm literally dying to meet you. ^^ I'm sure that there are tons of people like me in Seoul and you're gonna love them. I can't wait your second visit!

  43. Sunny_Seoul

    January 14, 2011 at 8:24 am

    Hi, Scott!

    We(Koreans) say some fast and busy boy as 'thunderbolt boy'.
    You look like thunderbolt. Oneday you are in Florence, and the other day you are in Seoul, and then..Paris..and Seoul again! wow wow..
    Have fun in Seoul~ :)

  44. Holly

    January 14, 2011 at 9:03 am

    wish you will come back to Hong Kong soon….

  45. Kay Heritage

    January 14, 2011 at 9:11 am

    So glad to hear you love Seoul! As a Korean, can't wait to see what you will capture there! Have fun!

  46. minsun

    January 14, 2011 at 9:55 am

    wow! looking forward to seeing u in Seoul:)

  47. Tazz

    January 14, 2011 at 10:20 am

    Wow! looking forward to read about the casting.

  48. Anonymous

    January 14, 2011 at 11:01 am

    Yes! Please post more pics of Seoul upon your return!

  49. Anonymous

    January 14, 2011 at 11:35 am

    Please share your Jet lag overcoming secrets.

  50. Sophie Mhabille

    January 14, 2011 at 1:48 pm

    Seoul is the perfect place to find people with a real sense of fashion and elegance

  51. Anonymous

    January 14, 2011 at 2:16 pm

    i just left seoul for the states! I'm so sad I'll be miss you! Definitely go to Hongdae..you'll find the funk factor there! Also, go into the subway stations..it's always fun people watching and I've seen so many well dressed people there

  52. GG

    January 14, 2011 at 3:49 pm

    If you didn't get a chance yet, I hope on your return you get to go to the Cheongyechong – a beautiful man-made ravine that flows straight through the city…it's romantic, beautiful, architecturally stunning, and just plain pretty ;)

    I started at the entrance in Dongdaemun and made may way toward the City Hall area…but you can't miss it, a sub-street level path next to water in the middle of a city.


    January 14, 2011 at 4:48 pm

    as a korean fan of your pics, your visiting make me more excited

    and i'm living in seoul so i dying to meet you by chance

    and lastly, you first visit pics are also amazing:):)
    especially JUNGNAM BAE's

    i'll waiting your second visiting
    love scott!!! love sartorialist

  54. esra

    January 14, 2011 at 7:25 pm

    we are waiting for you to come to İstanbul!

  55. Jungyon

    January 14, 2011 at 9:51 pm

    I wonder if you remember me from Jil Sander on Fashions Night Out last year- how I asked you why you weren't coming to Seoul.
    I'm glad you went and you loved it! Such a bummer I wasn't there though.

  56. Julia

    January 14, 2011 at 9:58 pm

    Come to Shanghai!!!

  57. emily n.

    January 15, 2011 at 1:08 am

    Glad to hear that you liked Seoul.
    I love the energetic vibes of the city. Hope that you enjoy the city fully!

  58. Joanna

    January 15, 2011 at 2:36 am

  59. Dew Song

    January 15, 2011 at 2:53 am

    Just waiting for you!
    And I want more nice shot in Seoul:D

  60. Daniel Augustus

    January 15, 2011 at 3:57 am

    you should come to see the Korean babershop in Hongdae.
    it is called Nothing n Nothing.

    usualy,there are many awesome looking guys you never seen in Seoul.

  61. Anonymous

    January 15, 2011 at 7:33 am

    I can't wait to hear more about the open casting and ad shoot! I'm visiting from Vancouver, BC and I leave on the 25th, BUT I'd still be thrilled to possibly meet you! I was so excited you were here the other week…

    Yay for The Sartorialist!


  62. Nostalgic Senses

    January 15, 2011 at 8:11 am

    WOW! I can't wait until you come back to Seoul!
    Can't wait!!

    Love from Seoul,
    Nostalgic Senses


  63. Tazz

    January 15, 2011 at 10:23 am

    Not so much pictures about seoul, are you shooting for a magazine? just asking in order to see the whole pics

  64. sson

    January 15, 2011 at 11:13 am

    so good to hear that!
    I am sure that you can enjoy your 2nd visit to seoul :)
    looking forward to seeing you

  65. Anonymous

    January 15, 2011 at 11:28 am

    I'm so glad you're coming to Seoul again!! I hope you're able to catch some great style while you're here. I noticed last time you were in Gangnam, perhaps Myoung-Dong or a university area could give you a different feel for Seoul fashion. Or if you want an overload of underground shopping photo ops maybe Express Bus Terminal or Jamsil Station. Good Luck on your search!

  66. Anonymous

    January 15, 2011 at 11:10 pm

    WHAT are you exactly interested in about Seoul….?

  67. Summer

    January 16, 2011 at 12:01 am

    hey Satorialist!
    I've been always a big fan of your blog ;)
    However, as a past Seouler, you should definitely visit Hongdae too! Fashion in Hongdae is totally different from Apgujeong or Sinsadong. It's more hip and chick style and represents more of Indie. Hongdae is also a gathering place for young generation from many regions of Korea. I looked through your post and it seemed to me that you only visited Kangnam. Kangnam is also a good place that represents Korean fashion however, with wealth. Hongdae is, I guess, cheaper than Kangnam and I'm pretty sure you will have much more fun at Hongdae.
    Please don't get me wrong that I'm anti-Kangnam because I envy them.
    I also live in Kangnam too but I'm just suggesting to you a better place that also shows Korean fashion as well.
    I love your blog though! XD

  68. Kasie

    January 16, 2011 at 4:20 am

    so surprised you mention Seoul. I love this site and will be very proud if you could add some photos from Seoul.

    I live right beside Han River near Hannam Dong.

    Have a great stay here!


  69. Anonymous

    January 16, 2011 at 5:38 am

    Besides looking at fashion in seoul,

    You must go eat at Woo Rae Ok-bulgogi and cold noodle place.

    you also must go eat cakes while in seoul!! soooo good. try vecchia et nuovo or just any "paris croissant"(its a name of franchise bakery but still sooo good) -eat their greentea schiffon cake!

    i could go on and on and on but will stop here. haul if any further questions.

    i think many koreans tend to go with the flow when coming to dressing, hence, a little less chance to find individuality or creativity in their fashion, but over all, their fairly well dressed.

  70. Anonymous

    January 16, 2011 at 6:38 am

    perhaps you should come to Shinsa again, there is a fashion school there and studients have sometimes good looks. i think they are very motivated to find new way of wearing clothes. Enjoy your trip!

  71. Jin Kay

    January 16, 2011 at 12:18 pm

    come back!!!

  72. Jieun Gwon

    January 17, 2011 at 7:26 am

    i'm so waiting for your shot in seoul!!!
    welcome !!!

  73. crystal glamour

    January 17, 2011 at 7:53 am

    as a Korean-American myself and living in Korea at the moment it's always so inspiring to see so many fashionistas :)
    loving the fact that you are visiting Seoul again
    cant wait for more posts!


  74. Manouchka

    January 17, 2011 at 10:10 am

    Hello Scott,

    I've been in Seoul for a month and am in love with this city! The energy, the art, the design… there is so much to see.

    If you have time I recommend you check out Platoon Kunsthalle, an alternative art collective. I just wrote an article about it on my blog (check out the video). There were some really interesting stylistic choices and a really nice vibe.

    Do you need an assistant when you are here next? I would love to give you a hand and learn more about photography. Let me know :)

  75. 송희

    January 17, 2011 at 11:07 pm

    hi, i'm songhee lee from seoul,Korea.
    I often see your blog, and i love that you pictured

    when you visit seoul,
    i hope we meet. wherever.

    if you come in-sa-dong or hong-dae,
    i will show you

  76. Anonymous

    January 18, 2011 at 12:38 am

    I was very impressed and inspired by your photos. I can't wait to see more shots from Seoul !!

  77. pomme

    January 18, 2011 at 12:59 am

    I recommend U to visit Hong Dae area, especially on the last week of Friday night.

  78. scamps

    January 18, 2011 at 9:40 am

    Jesus! i didn't know you visit to Korea, whenever I see ur blog, i wish that you visit here and have some shotes, and i wonder what kind of person you are, i mean, what i feel when i see you.
    Anyhow, it's my pleasure and honor that you visited and will get back to Korea, have good time in Korea and have lots good shotes.

  79. Johnny Le

    January 19, 2011 at 12:58 am

    I spent about two months off and on there end of last year. I absolutely loved Seoul. Amazing city and people.

  80. jazz0342

    January 19, 2011 at 2:44 am

    I suggest you to visit front of Hong-ick university and Dongdaemoon
    or If you visit Garosu gil or Chungdam Dong then you can find other kind of look
    Thanks for your brog :)

  81. Jen

    January 20, 2011 at 12:17 am

    I can't wait for you to come back and give us the details!

  82. Jen

    January 20, 2011 at 12:25 am

    I wrote this on my facebook status… thesartorialist.blogspot.com is coming back to seoul the day after my birthday and having an open casting to fill 12 spots for an ad shoot… I'm totally there and that would be like the best birthday present ever! ♥

    fingers crossed!

  83. Andrew

    January 20, 2011 at 3:15 am

    Visiting my "motherland" huh Scott? Gees I haven't been back there since 96… have fun!! and take lots of pics for me dude

  84. yoongarden

    January 20, 2011 at 8:24 am

    As a fashion people, I want to say important thing, plz don't miss your fashion authentic attitude for korea.

  85. J

    January 20, 2011 at 9:22 am

    Please, would it be possible to have an evening open casting available?? I would love to participate, but I work all day!

    safe travels!

  86. Anonymous

    January 20, 2011 at 4:15 pm

    lovely Seoul, visited it once for a fashionshow. Modern and kept tradition. Between China and Japan. A special place. Enjoy.

  87. sehwa choo

    January 21, 2011 at 10:19 am

    i almost had a heart attack when i saw your shots from seoul. ("the" sartorialist was here?!?) those were all stunning and i'm so glad you found this city of soul interesting. i hope your second visit will be a blast and a successful trip. have a safe flight back here. (you should check out hongik univ. area, samcheongdong, and apgujeongdong as well this time;)

  88. Anonymous

    January 21, 2011 at 11:44 am

    Instead of drawing the attention of all the few "fashionistas" in the western eye in gangnam, go to the real streets, to the dongdaemoon, to the hongdae, to the "sijang" (markets in Korea). even go to the places that they (the trained fashion merchandisers/business marketers) tell you not to go. Nothing dangerous, just real unique styles and people who are not thinking about "fashion". You'll find some beautiful mix of prints and real "style", I'd say.

  89. Anonymous

    January 22, 2011 at 4:11 am

    I absolutely agree with the previous comment. The backstreet markets provide such an unique Korean experience.

    Some of the well known street markets are: NamDaeMun market, DongDaeMun market, and PyeongHwa market.

  90. Anonymous

    January 22, 2011 at 11:40 pm

    Great to have you in town, finally! I recommend Kangnam's Abgujeong/Shinsa-dong/Chongdam-dong for high-end fashionistas where many trends are created, Hongdae/Samchong-dong for a slightly more junior style.

    Why don't you let us know more about your project?

  91. Anonymous

    January 23, 2011 at 8:21 am

    It would be great to have an open casting session at night (after the work day)!~

  92. Eugene

    January 23, 2011 at 10:01 am

    Do visit Woo bar at W hotel :D

  93. viva

    January 23, 2011 at 11:00 pm

    Has The Satorialist landed in Seoul yet?

  94. ji-won

    January 24, 2011 at 7:57 am

    Welcome to Seoul!!
    Seoul is wonderful city, isn't it?
    I read your book TODAY and very impressed.
    I wanna see you. Please take a picture of mine, haha.
    Have a nice trip!

  95. Anonymous

    January 24, 2011 at 2:35 pm

    Love your photos. When in Seoul go to Myeong-dong and Hongdae for inspiring looks.

  96. Anonymous

    January 25, 2011 at 11:37 am

    wow! it's great to know that you are in Seoul now. welcome to my hometown. i hope you enjoy your visit. :)

  97. Jen

    January 27, 2011 at 8:51 pm

    are you coming back to Seoul? =P

  98. Grey

    February 8, 2011 at 6:40 pm

    Hi there! I was there in December and have been itching to go back… trade with me! You can do the university gig, I'll do the travel to Seoul and photograph gig.. [:

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