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June 10, 2009 at 5:26 pm
I love how above the photo subject are the letters G.R.L. as if anyone couldn't identify this as a "girl" (or woman, if you prefer)
Lucy (The Fashion Setter)
June 10, 2009 at 5:43 pm
I love the colour of the dress!Lucy =)
…….(no words) it is just: a real real pleasure!
June 10, 2009 at 5:47 pm
i love her outfit!
I love the classy style of her dress with the modern day graffiti in the backround, also her hair style is very A'la Gwen Stefani, I like it.
June 10, 2009 at 5:50 pm
As a fellow Scandinavian, dress-lover and conceptual dresser, she is my idol. Thanks for this Scott :)
June 10, 2009 at 5:53 pm
Loved reading this interview, and her style's just amazing! :)xx
June 10, 2009 at 6:05 pm
I love her shoes! .. Well actually I lov the whole outfit…but I;m going to guess I cant afford any of it..mayb the lipstick…
x <3 x
June 10, 2009 at 6:06 pm
June 10, 2009 at 6:19 pm
June 10, 2009 at 6:21 pm
Those shoes – fabulous! Can anyone name the designer?
She's so cute and vintagey! Love the Ice Cream pumps too…
June 10, 2009 at 6:40 pm
The first time I saw this photo I thought it was Gwen Stefani…but after reading this Q&A I don't think she and Gwen really share the same "wholesome and clean" style mantra.
June 10, 2009 at 6:42 pm
this photo is totally awesome
June 10, 2009 at 6:46 pm
Oh to be tall, blond and beautiful (or Swedish).
The red is incredible especially against that graffiti wall.
June 10, 2009 at 7:04 pm
The red dress and blonde hair go so well together.
June 10, 2009 at 7:10 pm
This girl is WONDERFUL
June 10, 2009 at 7:14 pm
beautiful colours and sofia!where would i be able to see the picture that she was referring to which was in scotts exhibition?
June 10, 2009 at 7:17 pm
such an interesting interview! her parents' advice for a wholesome and clean look is great. the roleplaying idea is interesting too. its awesome to hear when athletes have good style =)
June 10, 2009 at 7:30 pm
This is wonderful! She has beautiful classic style and is a runner too! It's great to see another runner who also loves fashion. And what a beautifully put together outfit in that photo, love the red with light blue and green accessories!
June 10, 2009 at 7:35 pm
June 10, 2009 at 7:37 pm
Her I like!
xoxo, SarahJayne @ Knockout Vintage Clothing
Hold kæft, hun har stil! Classy lady! And from Sweden!
"Docka" Boneca Platinada
June 10, 2009 at 7:42 pm
Nice!!! Pretty girl!!! or like in Sweden they say: Bra!!! Vacker Kvinna!!!
**My best regards from Sweden**
June 10, 2009 at 7:59 pm
For a moment I thought it was Gwen Stefani!
June 10, 2009 at 8:03 pm
What a stunning girl. She is divine! I love.
June 10, 2009 at 8:04 pm
I adore her in this photo :)
Golden Girl Olive
June 10, 2009 at 8:24 pm
I totally agree with her comment about New Yorkers style being an amazing source of inspiration!
June 10, 2009 at 8:39 pm
This is a pic from around a year and a half ago. The shoes are Miu Miu. I know because I came across this photo when hunting down these shoes to wear for a wedding! The shoes were also later copied in mass production for Steve Madden.
June 10, 2009 at 8:57 pm
The Swedes know how to dress! Love the color and how the graffiti matches her dress. The shoes are also a personal favorite. and the side bun! ugh perfection. I love her!
June 10, 2009 at 9:08 pm
I love this photograph!! It's beautiful!
June 10, 2009 at 9:20 pm
I have to start wearing my rosso ice cream MMs again!
June 10, 2009 at 9:34 pm
I love her style…and she look approachable at the same time. :)
June 10, 2009 at 10:24 pm
"conceptual dressing"— now that's a concept
June 10, 2009 at 10:35 pm
Not only is she beautiful, but I loved her interview, best I've read on here.
No Name Nothings
June 10, 2009 at 11:30 pm
Love your interviews!
June 10, 2009 at 11:44 pm
still loving this.
June 10, 2009 at 11:54 pm
Fabulous taste! She most definitely has a flair for bold color choice, and I love how simple yet elegant the whole ensemble is.
xx Bombshell Kittenhttp://www.prettyandfabulous.com
June 11, 2009 at 12:01 am
She is awesome.She looks like Agyness Deyn.
June 11, 2009 at 12:41 am
Describe your personal style…I think dressing is like acting, I am always trying to dress for an imaginary roll that I make up in the morning… like today I want to be a 70's biker chic from France, or pretend that I am on a cruise in the Stockholm archipelago. I like conceptual dressing, and in my concepts elegance and femininity are always the key words.
June 11, 2009 at 1:45 am
beautiful and marathon running is so inspiring!
June 11, 2009 at 2:12 am
EPIC :)100% of perfection
June 11, 2009 at 2:45 am
I love the interview & the way she posed. So pretty.
June 11, 2009 at 2:56 am
I love her style, this is one of your best imagages ever!!!
June 11, 2009 at 3:03 am
This looks like perfect icon.
June 11, 2009 at 3:35 am
June 11, 2009 at 4:01 am
marvellous MIU MIU shoes
June 11, 2009 at 4:09 am
Looking great as usual.Greetings from Gothenburg Sweden.Great lastname by the way.Thank you for this ever so lovely site of inspiration and beauty.Peter Hedstrom
June 11, 2009 at 4:41 am
June 11, 2009 at 5:50 am
This girl is my new style hero, I love the way she talks about style.
June 11, 2009 at 7:37 am
This is the first picture I would hang into my room as a poster. It is amazing.
June 11, 2009 at 7:57 am
once again great photo!
June 11, 2009 at 8:28 am
June 11, 2009 at 9:02 am
lovely picture. shes awesome! love her answers too.
June 11, 2009 at 9:09 am
Just love this one. She's a kindred style spirit.
Angeles Almuna Design
Red red lovely red!!! She looks so glamorous.
June 11, 2009 at 9:32 am
Fantastic photo, terrific interview. More photos of her, please? Also, could she be my new best friend? Thanks :)
June 11, 2009 at 9:44 am
yes! Josef Frank! I would kill kill kill for Josef Frank wallpaper, the one with the black background…
i want to move to Stockholm, who's with me?
June 11, 2009 at 10:08 am
wonderful interview! I love her sense of self and how she sticks to what she loves!
June 11, 2009 at 11:00 am
Is this outside of the Graffiti Research Lab?
June 11, 2009 at 11:24 am
she's amazing in every way!
June 11, 2009 at 12:03 pm
i was wondering why the third person?great interview though.
June 11, 2009 at 1:02 pm
This is your best profile ever. I really want to meet this lovely lady! Do you know how I can contact her?
June 11, 2009 at 1:05 pm
AMAZING photo of a very special woman. Keep up the good work headstrong.
June 11, 2009 at 2:37 pm
She's very elegant…Very nice blond & red mix, love it…
June 11, 2009 at 2:53 pm
I love that most of her advice and opinions are based on universal taste rather than luxury – how nice to see that she loves dresses more than shoes or bags! I loved reading this one.
June 11, 2009 at 3:30 pm
This photo is so great! She really emits a ton of beauty with a classic outfit.
June 11, 2009 at 3:58 pm
Go Swededen, beatiful dress and a great picture Scott!
June 11, 2009 at 4:05 pm
Thank you for showing Sofia on your blog. I am a big fan of her style
June 11, 2009 at 4:06 pm
A running beaty, how rare.
June 11, 2009 at 5:29 pm
goodness her hair-do looks great.
June 11, 2009 at 9:49 pm
I love the mix of red and blue, and Oh My God, her hair! She looks fantastic.
June 12, 2009 at 12:14 am
maybe those shoes are uncomfortable, but they are sooo cute
June 12, 2009 at 1:16 am
She's a beautiful girl and although she dresses with class, her particular style doesn't phase me at all.
Catherine like Deneuve
June 12, 2009 at 3:46 am
While she is of course adorable, what I appreciate here are her answers. She is wonderfully articulate. She clearly is self-aware–she knows what's right for her–but she doesn't come across as egotistical or arrogant. She seems to have a personality as lovely as her looks.Thank you for this!(Please give us Giovanna. I want to hear what is inside that woman's head.)
June 12, 2009 at 10:30 am
awesome ensemble & interview!
June 12, 2009 at 12:32 pm
A woman after my own heart, i LOVE red!!!
June 12, 2009 at 3:02 pm
Wow I really like this look…started my own new blog..check it out and feel free to add me..
June 12, 2009 at 4:47 pm
massive girl crush. Beautiful and spirited inside and out. Refreshing to hear "wholesome and clean" as an aspiration.
June 13, 2009 at 4:41 am
I love her style and her attitude to fashion. I feel inspired after reading the interview and will start to dress "wholesome and clean".
June 13, 2009 at 4:55 am
Thank you for this thoughtful interview. Sofia Hedstrom is a style icon in Japan, but I never knew she was so sweet and smart.
June 13, 2009 at 7:49 am
It's impossible not to love this one, she is AMAZING in every way.
June 13, 2009 at 1:54 pm
Love this post. Love headstrong blondes. Would have loved to link to this too, but it doesn't seem to be possible to link to individual posts here…
June 13, 2009 at 4:56 pm
She's gorgeous! Red looks fabulous on blondes. The interview was the best one I've read on your website. Shows that this woman is the complete package.
June 13, 2009 at 7:29 pm
yes! gimme coffee! (comes from ithaca, my town :)
June 14, 2009 at 10:49 am
You are the coolest chic ever!
June 14, 2009 at 3:32 pm
WOW, girl crush. How can I get this as a poster?
June 14, 2009 at 4:37 pm
What a fantastic, inspiring girl! And she takes all the best from fashion, simply having fun! I liked every sentence of what she said.
Well, maybe some day I will also walk the streets of New York in a red dress:P It makes me wanna go there so bad! Good luck to you Sofia!
June 15, 2009 at 2:34 am
The GRL in the background actually stands for Graffiti Research Labs, they do a lot of experimental stuff with street art, hence why there are circuit boards on the graffiti, probably lights up at night
June 15, 2009 at 5:50 am
Timeless class with a modern twist.. love it!
June 15, 2009 at 6:15 am
Thank you for showing this, the interview was so much fun to read. Sofia is an inspiration for small town girls all around the world. Can you please show more pics of her?
June 15, 2009 at 6:26 am
I agree, she is the complete package. I want to walk around in NY with her by my side.
June 16, 2009 at 1:01 pm
This Swedish beauty is both classic and ahead of her time. So gorgeous!
June 16, 2009 at 1:44 pm
One of my favorite color combinations. Stunning.
June 16, 2009 at 11:52 pm
I really like her. does she has any blog or website?
June 17, 2009 at 1:47 am
Girl crush…this red loving beauty is the coolest girl ever. The hair, the smile, the color combinations, the shoes, the dress…
June 17, 2009 at 3:52 am
I love the fact that she is a stylish runner. Headstrong, fun and fearless. This is my kind of girl.
June 17, 2009 at 7:53 am
Please let me know how I can get in contact with this girl. I love her style and her personality.
June 17, 2009 at 8:01 am
love this girl!
June 18, 2009 at 9:41 pm
Such a playful look! I love the use of vibrant colors.
June 20, 2009 at 8:09 am
I am in love with this girls.
June 21, 2009 at 2:09 pm
swedish girls are simply the best :)
June 21, 2009 at 5:28 pm
i do also feel guilty walking in a coat with a missing button! lolmy fav style profile ever! =D
August 30, 2009 at 3:10 pm
Yes, iam a swedish girl! ;)
August 5, 2011 at 2:25 pm
I love love love love those Miu Miu spectators…classic shoe!
January 6, 2012 at 2:47 pm
The blue belt rocks my world!
September 19, 2012 at 3:19 pm
This style profile is why I love clothing. I read this whenever I need inspiration. Love her!