| I started
The Sartorialist simply to share photos of people that I
saw on the streets of New York that I thought looked great.
When I worked in the fashion industry (15 years), I always
felt that there was a disconnect between what I was selling
in the showroom and what I was seeing real people (really
cool people) wearing in real life.
Before The Sartorialist
I worked in sales and marketing for high-end women’s
designer collections like Valentino and distribution companies
like Onward Kashiyama, which at that time represented
designers like Helmut Lang and Jean-Paul Gaultier. Eventually
I opened my own showroom specializing in sales and press
for young designer collections like James Coviello and
Peter Som. I loved the challenges of merchandising, promoting
and brand building for a new designer. Working on the
fashion shows was a blast; I understand why fashion designers
can become so addicted to the rush of fashion shows.
Shortly after 9/11 I closed my showroom and began focusing
more on photography. I didn’t want to become a “fashion
photographer” but I knew somehow that my loves of
fashion and photography would eventually merge. I just
never guessed it would be in the form of a blog.
I thought I could shoot people on the street the way
designers looked at people, and get and give inspiration
to lots of people in the process. My only strategy when
I began The Sartorialist was to try and shoot style in
a way that I knew most designers hunted for inspiration.
Rarely do they look at the whole outfit as a yes or no
but they try and look for the abstract concepts of color,
proportion, pattern mixing or mixed genres. I’m
always really happy when I meet a designer and hear that
they use some of my photos for their inspiration boards.
At the same time I’m also really touched when I
get emails from everyday people who say they have been
inspired to see themselves and others in a new and usually
more accepting way.
I was born in Indiana went to college at Indiana University
majoring in Apparel Merchandising, with a minor in Costume
Construction. That is right, my college days were filled
with accounting classes and making tutus for the IU Music
School ballets. I excelled in some wonderful but extremely
challenging courses in tailoring, dress making, draping
and pattern drafting. That was the beginning of my love
for the craft of fashion and the romance of hard labor
that it takes to make a bespoke suit or couture gown.
Unfortunately, I learned such intense techniques for everything
including hemming pants, that I rarely sew anymore because
it is just too much work!
The Sartorialist has grown so much in just over a year
and I could not be more thrilled by the community that
it has created and the wonderful associations I have been
able to create. If you have told me two years ago I would
have a well-respected blog, a monthly page in GQ, recurring
guest blogs and videos for Style.com, and countless other
exciting side projects I would have kissed you - well
maybe not kissed - but I would have really liked you a
lot!!
I am already working on several new projects to keep
The Sartorialist evolving so I hope you will continue
to visit. |